There are two types of people in this world: those who believe that there are limits to what an individual can achieve, and those who understand that limits only exist to be challenged. The latter group are few and far between yet tend to exist within a small percentage of society’s highest performing achievers. In the case of designer Jamie Maunder, for instance, dreaming without confines is a natural part of who he is. With each goal he sets for himself, he expects to not only complete it, but to outdo his former self. All it takes is a mere glance at Maunder’s career as Head of Design to know that he wasn’t built for an average life. He was designed for greatness and with greatness, he designs.
Throughout the course of his career, Maunder has tested his hand at multiple disciplines within the design industry, including working in design studios and clothing factories, as well as print and production agencies. The skills he has acquired throughout these diverse experiences make him an invaluable part of any project he collaborates on, as was the case when he worked for entities like Loughborough Sport and the International Olympic Committee. This reality was exemplified in 2006 when Maunder began his three-year journey working with the elite sportswear brand, Stash. Having grown up being inspired by Stash’s unique, British premium sportswear, Maunder felt that this opportunity was something he absolutely had to be a part of. His ability to secure employment with Stash is a testament to Maunder’s networking skills and eye for design. At that point in his budding career, he had made a name for himself and Stash were not slow to notice.
When Maunder first began working at Stash, he was taken back by their unique setup and by their willingness to foster his development as a designer. Within their headquarters, Stash came equipped with a design studio, as well as a full production house with approximately 75 per cent of production in house. This presented Maunder with a learning experience unlike any other he had known in the past. The setup epitomized the concept of being able to see a job through from start to finish.
“Having the production under the same roof as the design facilities allowed me to witness and learn the processes involved in carrying a product through from inception, or the design phase, to being packed up and ready to be shipped. I couldn’t resist learning how to use all of the machines and this took my understanding of the development phase to a whole new level,” recalls Maunder.
As he tends to do with every company he joins or project he contributes to, Maunder left a lasting impact on the employees and design protocols at Stash. He can be credited with not only introducing the first three-dimensional rugby jersey illustration during his time at Stash, but also for training his colleagues to use this method. This resulted in a significant reduction in the duration of the illustration phase of a design. It allowed Stash’s design team to provide their clients with a prompt idea of what their design would look like in reality prior to actually creating it. In addition, this allowed his co-workers to expedite these processes which, in turn, allotted him more time to develop new, exciting products and ways to increase Stash’s brand awareness.
Ultimately, during his time with Stash, Maunder was responsible for developing compression garments for some of the world’s top professional athletes. In 2009, for example, he worked with the British Bobsleigh Association to design and create cutting-edge race suits that not only looked appealing but were designed with purpose and functioned in such a way that helped these athletes remain at the top of their game. The skill set he developed here is one that he carries with him in every job he encounters today, and he considers the opportunity to invent with no barriers as having been one of the most liberating, important parts of his entire career. It felt as though he was working with the elite in order to serve the elite and the outcomes kept in theme.
It isn’t difficult to understand why Stash were honored to have Maunder on their team for such a growth-oriented period of time. In fact, Sailosi Tagikakibau, who captained for the Stash Allstars team and who’d had Rugby performance apparel created for him by Maunder, found him to be an inspiring, valuable person to have collaborated with. When asked what made Maunder such a pleasure to work with, Tagikakibau was eager to describe him as someone genuine and skilled.
“Jamie is someone that puts his heart into everything that he does. From scratch, he managed to put together a team of professional international and national players to test the products he had created and to ultimately win tournaments. He always wants to know how he can improve something, which in turn, made me very comfortable as a professional athlete. Knowing he had my personal interests in mind at all time made a world of a difference,” told Tagikakibau.
For Maunder, on the other hand, working with Stash was so much more than a resume builder. It helped him to identify a passion he hadn’t quite taken notice of in the past and one that far extended beyond simply designing and producing sportswear. Rather, he finds himself driven by the fact that his profession affords him countless opportunities to dive deep into his problem-solving skills and address issues in an unexpected, yet meaningful way.
“My time at Stash changed my whole outlook on a career in design. I became obsessed with the human form and with the way in which it moves. For this reason, my ability to design apparel that enhances an athlete’s performance was strengthened by my time at Stash and I couldn’t be better off for it,” Maunder concluded.