All posts by P. L. McGroarty

Eclectic, Radical, Diamond In The Ruff Rough. A puzzlingly optimistic inspiration hunter fueled by all things adventure. Sailing, motorcycles, wake boarding, snowboarding and yoga are a few of my favorite things. Some of the countries I've explored so far include Greece, Thailand, Indonesia, Laos, Mexico, Portugal, France, Germany, Holland, Honduras, Sri Lanka, Japan....

The Art of Celebrity Portraits through the Lens of Monica Schipper

Adrien Brody shot by Monica Schipper

Be it through music, film or fashion, we have a habit of making celebrities larger than life. But no matter the level of hype surrounding them, the facade of celebrity can be dissolved and the human experience underneath can be revealed through portrait photography. While any picture can tell a thousand words, a perfectly executed portrait can tell a hundred stories. It can convey personality, passion and raw emotion in a way other mediums simply cannot, and it’s an art that professional photographer Monica Schipper has confidently mastered. 

A compelling portrait requires two things: an interesting subject and intelligent lighting. Growing up in Melbourne, Australia, Schipper first developed her flair for photography with the assistance of her mother, positioning her in front of windows around the house and experimenting with the nuances of natural light. She couldn’t have foreseen it then, but after moving to America in 2008 and rising through the ranks of New York City’s photography scene, Schipper is now bringing that same enthusiasm and technical ability to photoshoots with some of today’s most influential figures.

David Oyelowo shot by Monica Schipper for Variety’s “10 to Watch”

One of Schipper’s first big breaks came in 2013 through seminal entertainment magazine Variety. Each year Variety unveils its “10 Actors to Watch,” highlighting up-and-coming talent marked to be cinema’s next big thing. The class of 2013 was a particularly distinguished group with the likes of Star Wars star Oscar Isaac, Black Panther protagonist Michael B. Jordan (fresh off his Sundance win for Fruitvale Station) and Marvel starlet Brie Larsson, all attending the honorary panel at the Hampton International Film Festival.

Booked by the HIFF as their house photographer, Schipper was briefed to capture high-quality images of the “10 Actors to Watch” for use in the film festival’s press releases, as well as by Variety for content related to their annual event. 

It wouldn’t be the last time Schipper’s work would be featured in Variety. Being a frequent contributor since 2013 to Getty Images, the world’s largest media agency, Schipper and her camera have been granted access to countless high-profile events and personalities. 

“When I’m shooting for Getty Images I often don’t know where my photos will end up,” the photographer says with a laugh. “My work turns up in publications all over the world!”

Through Getty, Schipper was assigned to shoot the 2018 Tribeca Film Festival’s social justice event, Tribeca Talks: TIME’S UP. A collaboration between Tribeca Film Festival and TIME’S UP in response to the national movement for gender equality in the workplace, the event hosted a day of conversations with women who had played pivotal roles in raising awareness for the cause. 

Activists, storytellers, business leaders, filmmakers, lawyers, media figures and more shared their stories and sought the next steps to establish the parameters for lasting change across industries and the pay spectrum. Schipper was briefed to capture strong, impactful portrait images of the speakers who participated in the Times Up panel discussions. The participants included prominent contemporary actresses such as two-time Golden Globe Award winner Marisa Tomei, Oscar Award winner Julianne Moore, Sienna Miller (“American Sniper”), Primetime Emmy nominee Jurnee Smollett, Primetime Emmy Award winner Mariska Hargitay, activist Tarana Burke and author Elaine Welteroth.

Julianne Moore (left) and Jurnee Smollett (right) shot by Monica Schipper for Tribeca Talks: Time’s Up

The portrait studio was a last-minute addition to the TIME’S UP event, requiring focused professionalism and a fair bit of improvisation on Schipper’s part. Finding a flow between solo and group shots within time and lighting constraints was a challenge, but Schipper and her team were well up to the task, adopting a minimalist approach to capture the authenticity and charisma of the featured panelists.

“TIME’S UP wanted something clean and simple so as to not distract from the personalities involved,” explains Schipper. “Working with these amazing people and being a part of something so important was incredible.” 

In 2018, Schipper was hired by iconic fashion brand Calvin Klein to orchestrate a series of celebrity portraits backstage at their Fall Fashion Week, hosted at the New York Stock Exchange. The series boasts a plethora of entertainment A-listers such as supermodel Naomi Campbell, actress Kate Bosworth (“Blue Crush”), Rami Malek who won an Oscar for his performance in “Bohemian Rhapsody,” Oscar nominee Jeff Goldblum (“Jurassic Park”) and two-time Primetime Emmy nominee Millie Bobby Brown, and the results are simply stunning. 

One would never guess that Schipper had to scramble to create the backstage shoot with next-to-no prep time. Not only did she have to navigate the logistics of a high-pressure session in a tiny hallway corner, amidst each of the talent’s entourages, she also had to manufacture a creative solution for the corridor’s unamenable artificial lighting.

“I had maybe a minute to get set up before people started arriving. It was one of the fastest scrambles to prep for a shoot I think I’ve ever had!” says Schipper reliving the moment. “I had to work with what I had, so I used the black wall as a backdrop and bounced my flash off the white wall creating a giant softbox effect.”

Naomi Campbell shot by Monica Schipper

The improvised setup initially raised concern among some of the subjects, namely model Naomi Campbell—no stranger to a photoshoot! But Schipper’s results and professionalism quickly spoke for themselves.

“When Naomi Campbell came through I took one frame of her before she stopped me, citing the ugly overhead lighting,” Schipper tells, “but I explained what I was doing with my setup, and then I showed her my shot, to which she replied ‘Oh! That looks nice, keep going!’.”

The Calvin Klein Portraits series were a resounding success for both the fashion brand and Schipper. The portraits have since been featured in Elle, People, W, GQ, Esquire, Teen Vogue, Pitchfork and BET, to name a few. It is among Schipper’s most memorable shoots to date, showcasing both her technical finesse and her intuitive artistry behind the lens.

“The most interesting thing about the Calvin Klein series was the technical challenge,” the photographer states. “Most people who view them believe they were taken in a full studio setup, not a quick backstage shoot.”

Schipper has gone on to photograph countless big-name events in both the entertainment and political sphere, regularly shooting for the New York Women’s Foundation and the MS Foundation. These successes led to further work with prominent global organizations including the Women in the World Summit, the United Nations Women for Peace Association, International Women’s Day at the United Nations headquarters, Michelle Obama’s Let Girls Learn global conference and many more.   

Having achieved so much already in the world of photography, we were eager to hear what we can expect next from the lady behind the lens.

Photographer Monica Schipper in front of a billboard she shot of Mandy Moore for OptiLight by Lumenis in New York’s Time Square

“I’d love to shoot a magazine cover portrait, to do work where I have more creative freedom and have the ability to collaborate with other talented creatives,” Schipper says. “There’s something special about being able to capture a moment in time. When people look at a photo it transports them back to that moment.” 

Whatever Monica Schipper sets her focus on next, you can bet it’s only a matter of time before it’s seen in publications everywhere.

Photographer Nilangana Banerjee on Balancing Artistic Inspiration & Commercial Photography

Photographer Nilangana Banerjee

One of the greatest challenges for a working artist is finding a balance between their commercial projects and their personal creative projects. Photographer Nilangana Banerjee, who’s originally from Mumbai, India but is currently based in Los Angeles, CA, is one of the rare individuals who has managed to establish an inspiring career as a successful commercial photographer who continues to produce powerful personal projects as well.

As a commercial photographer Banerjee has shot for massive brands including Forever21, Nordstrom, GLAM LA, Walmart, Urban Outfitters, Beauty Influence, Hanhoo, Masqueology, Ross, Olivia Care, Dr. Skin Feed and more. In between shooting for international clients, she is also the in-house photographer for the fashion brand Jill Roberts, as well as the beauty and lifestyle company Beauty Architects. At the same time Banerjee maintains a relentless level of dedication to shooting her personal creative projects, for which she’s gained extensive international praise. 

For Banerjee, balancing a demanding commercial photography schedule and maintaining the energy and creativity to continue shooting her personal vision is all about time management and keeping the inspiration flowing.

“I read, research and undertake creative writing of the topics I want to work on in the near future, in order to line up my projects. This allows me to stay engaged and motivated to retain my creative edge and keep productive,” explains Banerjee. 

“I also make sure I shuffle my artistic medium to take the productive break from the photographic medium by parallelly engaging in creating art across different domains like painting, making mixed media projects, composing music, playing the guitar and singing.”

“Hot Cross Buns” by Nilangana Banerjee (winner of the 2017 Chromatic Awards  in Conceptual Category at the International Color Photography Contest)

Over the years Banerjee has earned numerous awards for her work as a photographer, which includes being named ViewBug Photo Contest’s 2020 Community Choice Award winner in the Image of the Month, Inspiring Landscapes, The Wonder of the World and Change of Seasons categories, as well as the contest’s 2020 Choice Award winner in the Monochrome Masters Project category, and their 2019 Peer Choice Award winner in the Image of the Month and Emerging Talent categories. She also earned the 2018 Peer Award in the Fashion category and the Celebrity Award in the Image of the Month category from the ViewBug Photo Contest, in addition to being named the 2017 winner of the Monochrome Awards (conceptual category) at the International Black and White Photography Contest, the International Color Photography Contest’s Chromatic Award winner (conceptual category) and many more.

Banerjee is lauded for her creative eye and her ability to capture photos that lead viewers to think deeply about the subjects she tackles– such as social issues and those concerning mental health. 

One photo series that has made Banerjee stand out in a big way is her open-ended narrative project “The Selves,” which focuses on the psychological craving people have to become an ideal individual and the utter dissatisfaction they experience when judging their existing self to be somehow less than ideal. 

“The Selves” by Nilangana Banerjee

“The Selves,” which Banerjee is continually expanding, was featured in the 2017 Photo Ville global exhibition in Brooklyn, NY and the Dark Arts Exhibition at the Squid Ink gallery in Los Angeles, CA, as well as by the California Council of Arts and at the Black Box Gallery in Portland, Oregon.

“The series ‘The Selves’ is an artistic manifestation of the internal dialogue… a conflict an individual has with their inner selves in the process of choosing who they truly are or who they should be,” explains Banerjee. 

“The message of this series is simple– it aims to provide a face to the abstract psychological headspace of an individual plagued with the necessity to fulfill the un-demanded and unwanted responsibility of being the ideal self.”

“The Selves” by Nilangana Banerjee

Through Banerjee’s lens and visionary art direction, “The Selves” captures the sense of exhaustion and self-loathing that ensues when a person is entangled in an endless effort to become something or someone different. The series is filled with dark, almost gothic elements, with the photos giving way to the overall feeling that the subjects are trying to submerge parts of themselves. 

Growing up in India, Banerjee experienced first hand the way societal expectations lead people to ignore their true nature in pursuit of an ideal, oftentimes at the expense of their mental health.

“I drew my inspiration from being a part of a culture that stresses the need to be one’s ideal self at any cost,” Banerjee explains. “In most societies or generally in the world we don’t see these mental turmoil being acknowledged as real issues unless they present themselves in their aggravated forms.”

As an artist, Banerjee uses her craft as a way to shed light on many of these issues in a palpable and poignant way. 

She adds, “Believing in the quote that a picture is worth a thousand words, I feel that it is important to create art that spreads awareness and initiates the conversation about these preliminary issues which is required for the social stir we need to un-plant these seeds giving rise to an unhealthy society.”

The Selves” by Nilangana Banerjee

Some of Banerjee’s other successful personal series include “The Anomalous,” which was featured on the June 2020 cover of the fashion editorial magazine GMARO, and “The Lullaby,” which has been featured in Daily Style entertainment, Brooklyn PR Girl, Hollywood Patch, So Reckless and more.

“She works harder than anyone else and puts as much into her shoot preparation and execution as she does on her post-production. Her avocation and relaxation is by doing artwork,” says fashion model Daniel Kinske. “Her candid stills are also artistic in her approach to the finishing touches. Her care and attention to detail are the same for all subjects and her direction is very easy to follow and reassuring.” 

When she’s not shooting personal projects that carry powerful messages, Banerjee is busy working as the inhouse photographer for Jill Roberts where she is in charge of shooting the fashion brands products, accessories and clothing line. Along with photographing all of the Jill Roberts products, as well as those for the company Beauty Architects, Banerjee’s role as an inhouse photographer includes handling all of the post-production and editing, as well as wardrobe styling and art direction for the shoots. 

Banerjee says, “Since I work as an inhouse photographer at two companies while simultaneously dealing with numerous brands and freelance commercial clientele, which all run on present project timelines, balancing the time between the commercial photoshoots while still working on my personal creative fine art conceptual project is the main challenge,”

While the process of balancing commercial photography and personal projects is a tricky one, Banerjee has managed to accomplish just that by creating an efficient schedule, something that she believes, along with self-discipline, have been key to her success.

“Planning and effective time management is key… I am able to maintain this balance by having a very planned timetable for myself that enables me to achieve every single thing I want to accomplish on a daily basis and meet all my goals, without compromising the quality of my work,” she explains. 

“I have a disciplined schedule which starts very early and I follow the habit of creating a detailed plan map which I draw out for the following day, the night before. I follow it, religiously every single day and utilize time efficiently. This is what allows me to achieve everything I set.”

While most of us have encountered the image of the artist who struggles to get by as they spend their time doing nothing but following their creative and often sporadic inspiration, it doesn’t have to be that way. More and more artists, like Nilangana Banerjee, are proving that it’s possible to successfully meet the demands of their clients in the commercial sphere while simultaneously maintaining a strong creative output of personal work. 

Q&A with Multi-Award Winning Motion Graphics Designer Emanuele Marani

ME copy
Italian Motion Graphics Designer Emanuele Marani

The work of a motion graphics designer is arguably one of the more challenging creative professions to define in terms of what’s required due to the multitude of skills it calls for from one project to another. Depending on the project a motion graphics designer could be exercising their skill as a designer, animator and storyboard artist one day and an editor, illustrator and 3D artist the next. It is through the modern art of motion graphics that images, text, graphics and sound take shape to tell a story through moving images. ⁣

The combination of colors, text, styles, images and whatever else the artist wants to include are virtually endless, and that’s what Italian motion graphics designer Emanuele Marani loves most. Some of his most recent work includes the new Facebook Faceversary animation videos that debuted in February, the opening logo motion graphic for New Republic Pictures founded by Academy Award-nominated producer Brian Oliver, the opening title for “The Morning Show” and more.⁣


As a motion graphics designer Marani has designed commercials, idents, advertisements and more for the likes of Baskin Robbins, Oreo, Target, Apple, Facebook, Uber, BMW, Apple TV, Adobe, Oculus, Instagram and countless others. Growing up in Italy, Emanuele Marani loved to draw, as well as shoot photos and tell stories through film; yet, he found each of the mediums to be too limiting on their own.⁣

“I felt really limited by having a still frame or a drawing as a form of my expression, this was a huge problem for me- I wanted to see what I had in my mind taking life. I was looking for something that was able to mix my passion for storytelling, drawing, photography and film.”⁣


Upon discovering the world of motion graphics Marani fell head over heels in love– finally, a medium where all of his interests could intersect to create whatever he imagined. As a man with a seemingly endless well of creativity, Marani has not only managed to stay ahead of the curve in the ever-evolving industry, but he’s also established himself as an innovative force.⁣

Baskin robbins
GIF Created for Baskin Robbins by Emanuel Marani

 

Last month Marani earned a Bronze Award from the 99th annual ADC Awards for the opening title he designed for “The Morning Show,” which airs on Apple TV+ and stars household names Jennifer Aniston, Reese Witherspoon and Steve Carell. Earlier on his career Marani was also recognized with numerous awards, including the PromaxBDA Silver and Bronze Awards, and the Silver and Bronze World Medals from New York Festivals for his work as a designer on the 2013 Italian promotional campaign for season eight of the hit series “Criminal Minds.”⁣

Over the years Marani has worked as a motion graphics designer for numerous TV networks such as Fox Channel Italy, MTV Germany, MTV Italy and Italy’s leading TV network RAI, as well as legendary studios including Elastic TV, Psyop LA, Buck LA , Man vs Machine LA, We Are Royale, Hello Scholar and more.⁣

Needless to say, Emanuele Marani is among the industry’s best and most experienced artists to shed a little light on the field of motion graphics. In our interview he fills us in on what goes into the job, some of the keys to success and above all, the importance of remaining authentic and staying true to yourself with your work. ⁣


So, what led you to motion graphics– how did you first discover the field?⁣

EM: When I was in high school I used to borrow my dad’s old reflex and camera to shoot photos and videos, and create short movies with friends. I felt a strong passion for drawing, but I felt really limited by having a still frame or a drawing as a form of my expression, this was a huge problem for me- I wanted to see what I had in my mind taking life. I was looking for something that was able to mix my passion for storytelling, drawing, photography and film.⁣

While researching film schools in Rome, I discovered an institute of design that was doing an exhibition with projects from recent graduates. It was in that moment that I discovered motion graphics, I instantly fell in love. Through motion graphics I found a way to mix all the different techniques that I’d always loved and create what I’d envisioned in my mind without any limits.⁣

For those who don’t know, can you tell us what a motion graphics designer does?⁣

EM: I can really only say what a motion graphic designer is for me from my perspective. The motion graphics designer has to know how to handle all the different techniques that will help develop the story. ⁣

So for me, it’s not a 3D artist, it’s not an illustrator, and it’s not an animator, but someone who does a bit of everything. But most of all, besides the technique, they have to know how to tell a story, and make that story interesting, to catch the attention of the viewer using the right design and language depending on what the story and the concept is about. They also have to know how to tell a story with the right timing and point of view. So basically for me a motion designer is both a designer and a director who has the power to create an interesting visual story.⁣

What is it about motion graphics design that you love?⁣

EM: That’s simple. The freedom that it gives you in terms of storytelling. There’s always the potential to find a way to tell the story you have in mind using different techniques, the only limit of motion graphics is your mind.⁣

Where do you get your inspiration from and how do you maintain your creative edge? ⁣

EM: This is a hard question. It’s hard to predict what can inspire me. I can talk about real inspiration, but that can be different from the creative process you have to deal with when you work on a project with a deadline.⁣

Creativity is something that’s born from your mind and your thoughts, so I can get inspiration from different things. Sometimes it can be music and the environment we are surrounded by, and other times it can be a person you’re talking with, a place you’re visiting, some specific image, painting or sculpture that gets your attention. Anything that makes my mind vibrate. The most important thing is to find a way to travel with your mind and your thoughts and let the inspiration come to you. Honestly, the times when I force myself to get inspired are the times I never find the inspiration. I think there are no rules about getting inspired, everyone has his one way. Creativity is about your individual mind, it’s about getting your thoughts to move freely… if your mind is not free I’m not sure you can be creative.⁣


Can you tell us what you feel is needed to be successful in the industry, how does someone set themselves apart?⁣

EM: When I started the industry was not as competitive, but over the years it’s become really hard to be successful and unique in this industry. I see a lot of really good designers, but also a lot of the same stuff.⁣ I think that more than anything the most important thing is to be yourself and follow what you really love. The saddest thing you can do is copy someone else, just because you see that kind of stuff is working doesn’t mean that you need to follow the same rules.⁣

It is rare to find someone with an original point of view and something interesting to represent. You can put a lot of creativity into a single frame, but this only comes if you follow yourself and what you really love, otherwise you’ll just be a boring copy of something else.⁣

The tool that can help you to be successful is yourself, not the techniques, but your creativity and your ideas. With all of the social networks and the way things are now, especially with instagram, so many people are interested and getting likes and followers so they just start to create things following the current hype, making what everyone else is making because that is the trend. I think that we need to take the time to stop and experiment by ourselves, to make mistakes and learn from them, and to step by step understand our unique characteristics that can make each of us unique, interesting and successful as individuals.⁣

What are some of the changes and advances the motion graphics industry has seen in recent years, how is the modern industry different than say, 10 years ago?⁣

EM: Yes sure. The industry has changed a lot. The technologies and the software right now are more accessible and easy to learn with a lot of tutorials online, and there’s huge power with the current software allowing you to develop something really professional from your home. You need to know a lot of technologies and techniques to stay competitive. The evolution has led the market to run faster and faster, and make the competition more intense, but it’s also given birth to a lot more studios and companies, which has two sides. On one side it is pretty positive since those who have talent are able to express themselves easily, and they have more opportunities to get noticed and start a career in this field. There are more work opportunities and the chance to prove yourself. On the negative side, or as I see it, is the risk of losing the creativity and originality in order to run and follow the rhythms of the market. There’s the risk of becoming just a machine that produces a product because there is less time to work on personal projects, to experiment and do what you need to in order to keep the creativity high.⁣

How do you stay up to date on the advances in the industry?⁣

EM: I think that really depends on what kind of jobs and projects you are looking to work on and your approach to the industry. In terms of the techniques and software, it’s starting to get harder year by year since there is alway a new release from the software house and the plug ins etc., so you just need to keep learning and understanding what’s going to be useful for you and what’s not, in order to stay competitive but also to use your time wisely and stay focused in the right direction. ⁣

You also need to stay updated about the design languages that are used in the present market. It’s not hard nowadays to stay updated on all of this. You can follow what the studios are releasing thanks to the online platforms, and some studios are more famous than others for experimenting and bringing something new that will automatically become the new trend. This is the fastest way to keep yourself up to date. But again, I’ll say that you should always continue to experiment by yourself in order to keep your mind fresh because if you lose your creativity, you’re going to lose your passion and your motivation.⁣


Can you tell us about one of your early jobs as a designer for Fox Italy? Why was this an important stepping stone for you and what were you doing for them?⁣

EM: I started working for Fox a few months after graduating from the European Institute of Design. At that time it was a huge company in Rome full of talented and creative people, and it was an innovative and professional environment to grow in as a designer. ⁣

I was working as motion designer for different Fox channels, creating graphic packages for their TV shows, but also short idents that gave me the chance to express myself and my creativity. The environment was amazing since the art directors let the designers freely present their ideas for the production of the graphics, and that was really important for me .⁣

I was working with people with years of experiences so I was able to learn a lot and grow quickly, and the professional level was really high since I was working for national television, which taught me how to create and present a high level product. Fox helped me refine and improve on what I’d learned at the institute of design. I was working within a small team of motion designers and art directors, and because the team was small each one of us had the opportunity to contribute from the initial phases of a creative brief. We used to share ideas and concepts, and we had the freedom to develop and experiment both by ourselves and under the supervision of our art directors, which allowed me to express myself at 100% and push myself over the limit every time a new brief came along.⁣


Can you tell us a little bit about the projects you worked on at Fox?⁣

EM: I worked on a lot of projects over the course of my four years with Fox, from little graphic packages for their TV shows to complex idents and huge campaigns. My role was to create all the graphic packages that went on air with a tv show, which include elements called bumpers, end pages, elevators, and idents. All of those elements have to represent the mood of the show, so I used to take a look at a few episodes in advance, come to an understanding of what kind of graphic and animation style was most suitable for the show, and then design and animate those elements. ⁣

A project that represents my work best was the graphic pack I created for “Agents of S.H.I.E.L.D.,” a TV show that was produced by Marvel for FOX . This graphic pack included a really cool ident I developed entirely by myself starting from the idea all the way to the final stages. That project was from 2014, but I’m still really proud about it and I can still consider that ident to be fresh and modern. ⁣


What do you hope to achieve in your career?⁣

EM: I’d love to keep doing what I do with passion and love, to be able to create new art and new projects that I can devote my creativity to– my main goal is to keep being creative and to have fun with my work. I think if you can do what you love you’ll achieve whatever you want. It can be from a position within a company or on your own, but always trying to do it with passion and fun.⁣

What advice would you give to those who aspire to do what you do?⁣

EM: Do it for fun, for passion and for your own satisfaction, and most of all, don’t take yourself too seriously, we are not saving lives here, we are artists.⁣

Renowned Events Coordinator Nathalie Woog Leads the Way in Events Planning

NathalieWoog #4
International Events Coordinator Nathalie Woog

“There are some people who live in a dream world, and there are some who face reality; and then there are those who turn one into the other.”  -Douglas H. Everett

There are extraordinary party planners who create events that draw crowds in the hundreds through a combination of great music, enticing venues and eye-catching acts; and then there are corporate event organizers. While each needs to draw a crowd and make sure guests have one hell of a time, the latter of the two needs to deliver on a much larger scale. Providing an unforgettable experience to thousands of people compared to a mere hundred is an arguably more challenging feat, but it is one that Parisian corporate events organizer Nathalie Woog excels at at a global level.

Nathalie Woog founded Paradise Events in 2015, and has organized roughly 20 events in Florida, for high-profile clients and companies in the fields of advertising, design, finance, and insurance, as well as a host of other prestigious organizations.  In recognition of her achievements and standing as a business leader in her field, Nathalie Woog was recently selected to join the Forbes Business Council. An invitation-only organization, the Forbes Business Council is a high-profile professional community that brings together the most successful entrepreneurs and business leaders in the world. In order to be considered for acceptance, one has to be a proven owner, founder, or executive leader of a business who has generated at least $500,000 USD in annual revenue or funding.

Though Woog has clearly reached an astounding level of success in her field, with her acceptance into the Forbes Business Council being a mere one of the several accolades that reveal her shining reputation, creating innovative and unforgettable events is more than just a job for her, it is an art form and a challenge that never gets old.

I take this quest to organize innovative events more as a challenge, as a challenge to be taken up every time. There is never a rest, because when an event is held, you have to think about the next one, which must be even more innovative,” explains Nathalie Woog. 

“I need to be amazed at every event. If I am not, then the event is not innovative.  So I keep my eyes open all the time, I’m interested in everything that’s going on around me and I try to imagine possible combinations, with all the suppliers I come across, in each place I walk through, to find the unique concept that will hit the bull’s eye.”

11- CIRQUE PHENIX with Kyan Khojandi Fary Donel Jacksman Michael GUEZ 0675
(Right to Left) Donel Jack’sman, Fary, Michael Guez, Nathalie Woog, and Kyan Khojandi at an event featuring famous artists at Cirque Phenix Paris (Photo by Libre Comme L’Art Agency Paris)

Nathalie Woog launched her career as a leading events director for the French multinational technology consulting and engineering company Alten in 1996. There, she spent nearly two decades knocking people’s socks off with the large scale events she created for the company, which employs over 25,000 people and has offices in 25 countries. 

When it comes to throwing large scale corporate events, the planner behind the scenes takes into account everything from the range of clientele the event is targeting to the personality of the brand and how to creatively meet the desires of both. But Nathalie Woog does more than just meet their desires, she brings a special kind of wow factor to every event that she creates. Doing more than just drawing in attendees, Nathalie Woog makes audiences feel like her events are something they cannot miss and ensures that they’re remembered long after they’ve passed.

“I always ask myself how to get as many participants as possible to join and participate in a particular event. How can I obtain general satisfaction on each of my events?,” explains Nathalie Woog. “I usually draw inspiration from my environment. I’ve always loved the world of shows and dance in all its forms. The performance of the athletes and especially the innovation, precisely in the shows and their staging … I have this ability to marvel every time I see a show, as children do, and I think that you have to look at your whole environment with children’s eyes to always keep this state of wonder.”

Initially, Nathalie Woog began as the corporate events director for an Alten subsidiary, but before long she was managing the events for 12 separate Alten subsidiaries, a role that led her to create events around the globe. Her talent for bringing together top-tier talents to recreate iconic spaces and deliver mesmerizing events placed her in a tier of her own. 

8- Bourget Air Show Paris
Nathalie Woog front and center at an event she organized at the Paris Air Show Bourget

Over the years, Nathalie Woog has created, managed and overseen events at some of the world’s most prestigious venues, such as the Grand Palais in Paris in France, where her event garnered more than 5,000 attendees, as well as at The Zenith de Paris, The International Paris Air Show Bourget, The Eiffel Tower, The Opéra Garnier, The Palais de Tokyo, The Louvre, The Musée d’Orsay, The Coupole du Printemps Haussmann, The Cirque d’Hiver, The Château de Versailles, Chantilly, Cirque Phenix, The Fouquet’s, Chez Maxim’s, L’Atelier des Chefs, The Musée National des Invalides, and more.

“Since I was a child, I have always been attracted to going out, discovering new places, finding original activities to do, discovering friendly and festive places and above all, meeting many people and socializing,” admits Nathalie Woog. “I’m always in search of exceptional places to organize events, conventions, seminars, evenings, conferences, fairs, and incentive travel.”

In addition to having an expansive contact list that includes many of the most well-known venues across the globe, Nathalie Woog has an eye for talent, and she’s inexhaustibly on the lookout for the next big act to include in her events. Over the years, she’s managed to recruit internationally in-demand acts for her events, such as Gad Elmaleh, Bérengère Krief, Jérome Daran, Dany Boon, French actor Donel Jack’sman, Verino, Eric et Ramzy, Fary, Michael Guez, Jean Marc Dumontet Productions, Jerome Sordillon and Michael Levinas, and more.

“The choice of location remains a must for me. Choosing prestigious, mythical or inaccessible places to open to the public is my motto. One of my private events held at the Grand Palais de Paris in 2008, for 5000 people, was just incredible because it was very difficult to imagine such a grandiose place transformed for one evening into a private reception and scripted for 5000 people,” explains Nathalie Woog. “The adrenaline you feel every time you start an event is something exhilarating. And of course, the thanks of the participants at the end of each event is always very rewarding.”

For Nathalie Woog, who has established a shining reputation as a leading corporate events organizer over the past two decades, throwing unforgettable events is what makes her heart sing. Hailing from Paris and born into a family of artists, Nathalie Woog discovered early on what connotes creative appeal and it shows in her work. Something unique about her story is the fact that in her early 20s she was diagnosed with incurable Leukaemia, and though none of her doctors thought she would survive, she proved her fighting nature. 

“It was then in shock, and with courage, that I decided to fight with strength and conviction, having only one objective in mind–surviving and living to achieve great projects,” recalls Nathalie Woog. “To the general surprise of the medical profession, I won my one year battle for life, and decided to use this experience where I came close to death, as a personal force, to lead in my wake, all the people who would now be with me, in order to disperse the joy of living.”

After beating Leukemia, Nathalie Woog dedicated her life to following her passion, which centers around brightening the lives of those around her, something she’s managed to achieve through her work in the events sector. Through her work as an events specialist creating large-scale international events for huge international companies, Nathalie Woog’s innovative approach and continued success has led her to establish a shining reputation over the past 15 years. With a reputation that precedes her, her role has extended beyond creating events to the point where other leaders in the industry turn to her as a consultant for advice when organizing their own events.

While working with Alten, Nathalie Woog has regularly been invited as a judge for various opportunities for the organization where she was part of the jury in charge of selecting the best events and event service providers. She was also the lead reference for the company when it came to establishing specialized guidelines for organizing the company’s events, which were disseminated throughout the organization’s team of communication professionals and ushered her into a speaking role at conferences where she has shared her knowledge of the industry with others.

Nathalie Woog adds, “I also had the privilege of presenting at conferences in universities throughout France, exposing the best practices in the field of event communication.”

9- Art Basel Miami Nicolas Laugero
Nicolas Laugero Lasserre, Nathalie Woog, and ZDEY at the Art Basel Icart Event in Miami at Sagamore Hotel Miami Beach

In 2015, Nathalie Woog started her own event company, Paradise Events, in Miami. Through Paradise Events, she has spearheaded numerous events, including those for EFAP ICART at Art Basel. In 2018, she facilitated the meeting of 10 world renowned artists during Art Basel Miami, where each of the artists painted live during the event in front of an audience of professionals in the artistic sector.

Nathalie Woog says, “During my 15 years of experience prior to founding Paradise Events, I was able to see all possible situations in terms of requests, customers, suppliers, management, and unforeseen events.  You have to have a strong heart to face all these elements. You have to know how to manage stress, both your own and that of the people you work with, customers or suppliers.”

Based on her professional integrity and the significant impact she’s had in the field of events organization and management, Nathalie Woog was recently elected as the Vice President of Events for the 2020 Board of Directors for SITE, the Society for Incentive Travel, for the Florida and Caribbean Chapter. Founded in 1973, SITE is a professional association of 2,000 senior level members located in 90 countries, working in corporations, agencies, airlines, cruise companies and across the entire destination supply chain. With 29 chapters around the world, SITE is the only global organization dedicated to strengthening and supporting the incentive travel industry, and as such, the organization has gone to great lengths to fund research and establish guidelines on sustainable travel.

As the new Vice President of Events for the Florida and Caribbean Chapter, Woog’s role as a chapter leader places her in charge of promoting all of the events for her chapter and ensuring that they are educational, while also maintaining the ethical standards of what constitutes sustainable travel in today’s market.

“Being part of this association is a privilege because it gives me the opportunity to communicate with more than 2,000 personalities from the world of travel and events,” says Nathalie Woog. “I can bring all my knowledge in travel and events, all my expertise, give advice, and participate in many networking events, and organize interesting big events.” 

7- SITE Florida and Caribean Chapter
Site Florida & Caribbean Sustainable Meeting Event at the 1 Hotel Miami South Beach (Photo by Christie’s Photographic Solutions)

While there are countless event organizers across the globe, there remain few that have made it to the point of creating events on the scale that Nathalie Woog has, so it’s no surprise that SITE chose her as the new Vice President of Events for their Florida & Caribbean Chapter.

At the end of the day, Nathalie Woog says, “My overall creative philosophy is to always have your eyes open, to be generous with others, to know how to give a person a chance, to let yourself be won over by emotions and to have the desire to pass them on to others, and finally, to have this constant desire to share, because happiness is above all to read it on the faces of others. That’s what matters most to me in the world.”

 

 

Transforming the Food, Beverage and Nightlife Industry: the Journey of Villa Azur Owner Jean Philippe Bernard 

Aristotle famously wrote, “We are what we repeatedly do. Excellence then is not a single act, but a habit.” For French restaurateur and nightlife impresario Jean-Philippe Bernard, co-owner of Azur Hospitality Group, excellence is a cornerstone of his life’s work, which in a nutshell, consists of creating unforgettable experiences for guests across the globe.

Jean Philippe & Paul Young
Jean-Philippe and Paul Young

As one of the first people in the industry to meld an atmosphere of fine dining and nightlife into a single locale nearly 30 years ago, Bernard has had a massive impact on the food and beverage industry; and he’s continued his legacy with Villa Azur. Bernard began Villa Azur Miami, Azur Hospitality Group’s first restaurant, back in 2012 alongside partners Michael Martinez and famous actor Olivier Martinez, who many will recognize as Halle Berry’s boyfriend. 

A destination for fine food, great music and a rare ambience that transports restaurant goers into a world of flawlessly fresh Mediterranean magic the second they step foot inside the door, Villa Azur quickly became one of the posh beach city’s hot spots, attracting the likes of Paris Hilton, Robin Thicke, Leonardo Di Caprio, Ronaldo, Gael Monfils, Gabriella Sabatini, Florent Pagny, Johnny Halliday, Eric Cohet, Enrique Iglesias, Gerard Butler, Adriana Lima, Donatella Versace, David Guetta, Bob Sinclar, Gerard Depardieu, amongst others. 

Bernard has constructed Villa Azur in a way that places it in a league of its own; however, long before opening Villa Azur he was already one of the biggest influencers in the nightlife and food world. His hospitality concepts with Villa Azur, Nikki Beach, and Le Patio, to name only a few, have had a lasting impact on the development of new trends and international hotspots.

“If you want success for a business like this in hospitality, spectacular food is a priority, and then the decoration, so you’re coming into a space and you have beautiful decorations, and finally, you have to have great service,” explains Bernard. 

“When you have this combination you create the right atmosphere. Then you bring in the music, and you can catch people, they feel comfortable, you can see them moving with the music, they really feel free to dance on tables and enjoy themselves.”

Villa Azur
Inside Villa Azur Miami

Bernard has a unique affinity for creating a comfortable, yet luxurious atmosphere, which shows through his work with the famous Nikki Beach Group, where he was a part of the leadership responsible  for opening and developing Nikki Beach St. Tropez, St. Barth and Miami, as well as opening the popular Corsican restaurant lounge Le Patio and more. 

Now, three decades into his career, it would be difficult to find a posh restaurant owner, impresario or foodie who doesn’t know his name. From creating the ambiance of the places he’s managed and owned through the decor and lighting to the cocktails and cuisine, to the party themes and music, and putting in place the perfect team, Bernard creates the kinds of experiences that guests will never forget.

“Jean-Philippe is a 360 degree person, he knows about the hospitality on both sides from a customer experience point of view, as well as on the operation side of things,” says Celia Serra, the director of operations for the world famous Nikki Beach Group. 

“Being so knowledgeable in so many different areas gives him a full overview of any hospitality venue… Normally in our business people are only good on one side of the business, not on both.”

Bernard began carving out his reputation as a nightlife impresario back in 1989 when, at the age of 19, he was asked to help open the Le Passport nightclub in France.

“A friend of mine was buying a nightclub and he asked me to help him. I’d never worked in a nightclub but he knew I was really conscious of everything I did,” Bernard explains. When I start something I do it correctly or I don’t do it. I very quickly understood how the nightlife worked and knew it was an area I wanted to get involved in.”

On top of creating the menu and cocktails and booking the DJs that appealed to the clientele, Bernard created  the ordering system, service bar, and the additional front and back of the house positions that turned Le Passport into a buzzing nightclub. It wasn’t long before his reputation expanded beyond Marseille. 

He explains, “After that people started to know about me because the nightclub was doing super well… and then I was asked to start running another nightclub and then a restaurant…”

It wasn’t long before the general director of Nikki Beach Group, asked Bernard to join them as the General Manager of Nikki Beach St. Tropez, opening this beach club and eventually Nikki Beach St. Barth. 

With destinations around the world, Nikki Beach is known for its opulent atmosphere and is often referred to as the first luxury beach club concept to combine elements of  music, dining, entertainment, fashion, film and art all in one

With Bernard as the GM, Nikki Beach St. Tropez was hosting 1200 to 1500 guests per day, making it the most popular beach club around. Famous celebrities like Puff Daddy, Beyonce, Brad Pitt, Mike Tyson, Sting, Mick Jagger, Michael Schumacher and other international jet-setters were in frequent attendance.

He recalls, “It was the place to be and it was the place to be seen.”

Bernard attributes much of Nikki Beach’s success to the fact that for literally the first time in the industry, the venue offered both a comfortable and luxurious atmosphere combined with fabulous entertainment and incredible food. 

“The decoration was Bali, Indonesia inspired, the chairs, cabanas and sun beds with the white and blue, beautiful drapes, but what made us the best was the food. Because it was a beach club where people were coming to party, but they wanted to eat and they wanted to eat well,” explains Bernard. 

“Our chef was spectacular and I was really aware of the dishes, just because you are on the beach, it doesn’t mean you are going to eat sandwiches.”

As the GM, Bernard was in charge of nearly everything about the beach club. He decided the menu and cocktail list, created theme-based parties for his guests, and developed new experiences for his ever-growing high-class clientele. Above all though, he was there to ensure that they turned a strong profit, handling the business side of things and constructing a passionate team to making sure Nikki Beach remained the best in its class. He also managed the Nikki Beach pop-ups at prestigious film festivals around the world, including those at the Cannes Film Festival, Toronto Film Festival and Venice Film Festival.

Being a lover of new challenges, Bernard joined a friend and opened Le Patio in Porto-Vecchio on the French Mediterranean island of Corsica. Le Patio soon proved to be another major accomplishment under his belt.

He recalls,  “It was 2004 and I was the first one to bring a live DJ to that part of town in Porto-Vecchio.”

When he began Le Patio it was a simple bar, but Bernard quickly turned it into a happening spot that attracted numerous French celebrities. Using his eye for decor, Bernard transformed the look of Le Patio by adding a chic lounge atmosphere, resplendent lighting and an enticing cocktails and tapas menu designed for people to enjoy their evening before hitting the nightclubs.  

Now 16 years later, Le Patio remains a go to spot for Corsicans and travelers from abroad who want to settle into a comfortable space surrounded by traditional Corsican architecture with a modern feel, delicious cocktails, food and great music.

It seems that above all, Bernard has a keen eye for trends and creating a captivating atmosphere that people want. After Le Patio, Bernard returned to Nikki Beach, where he would spend the next nine years as General Manager for Nikki Beach St. Tropez, St. Barth and finally Nikki Beach Miami.

In 2011, Bernard left his position with the group in order to devote his full attention to opening Villa Azur, and what he’s created since is nothing short of amazing. 

Bernard fused an upscale dining atmosphere and a “nightclub” together, something that was unheard of before he began his work as a restaurateur and nightlife impresario back in the 90s. 

Villa Azur offers the finest cuisine and a luxury lounge atmosphere, then transitions effortlessly at night into a go-to spot for live music and dancing.

There’s no doubt that Bernard knows exactly how to turn any space into the ‘it’ place to be, and that’s exactly what he’s done with Villa Azur. Shortly after opening, Villa Azur Miami was ranked by Haute Living as one of the Top 5 Most Romantic Restaurants in Miami 2013.

Villa A 2
Villa Azur Miami

Bernard says, “There’s one very important thing when you do this job and that is that ‘No’ doesn’t exist. You are here to make people happy, you want them to leave with a smile and already start thinking ‘when am I coming back.’ We have to do our best to make whatever they want possible, and 99 percent of the time we are able to deliver on their request.”

Bernard ensured Villa Azur made its way into the public eye in a big way through his creation of numerous pop-ups around the world, including those in Montréal, Toronto, New York City, Art Basel Miami, and more, all featuring a variation of their signature dishes and cocktails amidst an unforgettable party. 

Over the course of his 30 year career, Jean-Philippe Bernard’s passion, innovation and inexhaustible attention to detail in terms of developing a mouth watering cuisine and a luxurious atmosphere backed by the kind of entertainment that draws guests from around the world have made him one of the most prominent restaurateur and impresarios on the planet; and he shows no signs of stopping anytime soon. Before his arrival on the scene back in the 90s, the concept of a festive restaurant where people could simultaneously enjoy the nightlife and fine food didn’t exist; but thanks to Bernard, it has become the staple of what constitutes an unforgettable night on the town.

Cinematographer Xavier Dolléans Captures New French Series “Mental”

Xavier Dolléans
Xavier Dolléans shot by Fabien Malot

There are so many pivotal contributors that come into play in the creation of a film or television series. While the director envisions the narrative story and the actors become the characters that bring that story to life, it is the cinematographer who directs the lighting and wields his camera in a way that creates the kind of visual story that dazzles our eyes.

A proven master behind the lens, French director of photography Xavier Dolléans knows exactly how to construct the lighting and capture each shot in a way that draws the audience into the unfolding story on the screen.

Xavier is the cinematographer behind the newly released French TV series “Mental” starring Horrorfest Award winner Constantin Vidal (“Mortel”), Marie-Aude Barrez (“A Billion to One”), La Rochelle TV Award winning actress Alicia Hava (“Plus Belle La Vie”) and Louis Peres. 

mental
Poster for “Mental”

Premiering in October on Slash TV, France Télévision’s digital platform, “Mental” has generated quite a buzz among international viewers with its engaging story, which Xavier captured brilliantly.  Revealing truths about what it’s like to actually be institutionalized, “Mental” takes audiences into the lives of four young patients living in a psychiatric ward where their new found friendships with one another prove to be more potent and healing than the medicine administered. 

Working closely with director Slimane-Baptiste Berhoun to determine the best way to capture the story, Xavier skillfully set up each shot sequence in a way that brings us closer to the characters and deeper into their story. From the lighting to the framing to fluidity of the camera movements, Xavier’s work behind the camera endow “Mental” with a visual tone that is raw, powerful and uniquely intriguing. 

Xavier, who shot “Mental” using the Sony Venice, which he chose for its ability to cleanly capture deep low lighting, says that a key aspect in his camera work for “Mental” was being able to maintain a wide angle view whilst getting as close to the actors as possible. He explains that this technique helped “give the feeling that we are in the [character’s] head and at the same time give the viewer the feeling that something weird is going to happen.” 

The story begins with Marvin, played by Vidal, a 17-year-old boy who arrives in the hospital accompanied by police. Over the course of the first episode we begin to understand that Marvin’s criminal issues stem from a mental illness, and as the series unfolds, we begin to see what life is like for young patients living in a mental institution. 

Though the first season is only partly under way, “Mental” has gained extensive industry attention and has already taken home its first award, the prestigious La Rochelle TV Award for Best Television Series from the 2019 Festival de la Fiction TV.

With his career as a cinematographer spanning more than two decades, over which he’s earned numerous awards for his work including the Best Cinematography Award from the 2016 Warsaw Independent Film Festival for the film “Rocambolesque,” Best Cinematography Award from the 2017 Slum Film Festival for the film “Animal” and the Festival Prize for Best Cinematography at the 2015 Festival Alto Vicentino for his work on the film “Mecs Meufs” aka “Guys Girls,” Xavier is well versed in both the creative and technical aspects of capturing the stories that enthrall us on screen. 

With his body of work spanning every genre and format imaginable, Xavier has amassed unparalleled knowledge of what’s needed in terms of lighting, framing and pacing, as well as the technical equipment required to nail each shot, in order to seamlessly bring each story to life in a way that does justice to the story. Whereas directors often become known for the overarching style that connects their body of work, the power of a cinematographer rests in their capacity to adapt their style to creatively deliver the vision and vibe of each production.

For Xavier, it is important to approach each project from a different standpoint as no two stories are the same; and with his seasoned knowledge of cinematography at his disposal, he has the rare capacity to bring a new flavor to each project depending on the director’s vision. When it came to shooting “Mental” one of the unique approaches he brought to the table was configuring the Sony Venice with an extension module that allowed him to detach from the sensor, making the rig light enough that he was able to move with the actors and improvise as they shot each scene.

Xavier Dolléans
Xavier Dolléans with actress Ayumi Roux in “Mental” shot by Thomas Gros

“I think every cinematographer is different. You have different ‘families,’ some more technical, some more artistic, and everything in between. I think my strongest quality as a cinematographer is my sensitivity,” admits Xavier.” My sensitivity to interpret the director’s vision. Then, because of my experience on tv series I know I can be very fast and efficient with minimal equipment and crew without scaring the quality. And I always try to discover new techniques. Reinventing myself is a challenge I want to have every day.”

Xavier is also the cinematographer behind the mega-hit series “Skam France,” which has reached more than 80 million viewers, and is slated to release season 5 later this year. Xavier has shot every episode of the popular series, which follows five teenagers as they traverse the highs, lows and tumultuous dramas of high school and stars Axel Auriant (“Jamais Contente”), Théo Christine (“War of the Worlds”), Lula Cotton-Frapier (“Bula”) and Marilyn Lima (“Hungry for Love”).

As it is with any of the world’s top cinematographers, lighting and color are of extreme importance to Xavier. The way a scene is lit and its dominant color schemes set the visual tone and create an energy the audience can feel, and it’s something Xavier paid quite a bit of attention to for “Skam France,” especially seasons 3 and 4. 

“This show is full of energy… most of the time we are very close to the actors, so it is important to me that they appear at their best. I’m very sensitive about the lighting of the faces… On season 3 and 4 we worked with colors a lot to create a world that suited every character,” explained Xavier. 

“Elliot’s world is tenebrous and he brings Lucas into it…. for every sequence involving Elliot, everything was darker in terms of lighting and set design. With Assa on season 4, things were a bit different. She was very often alone, isolated and at the same time at a school full of people. I decided to use a specific thin full-frame cinematography depth of field to emphasize this loneliness. I really used the lens aperture as a tool to give the viewer the ability to feel the level of loneliness in each sequence.” 

Xavier’s experience shooting hundreds of episodes of hit TV shows, such as “Mental,” “Red Shadows” and “Skam France,” require him to work quickly under pressure while simultaneously ensuring the highest cinematic value of the production, something he is able to achieve thanks to numerous decades in the industry. 

He is undoubtedly among the small handful of not only France’s top cinematographers, but those in the world. Aside from being praised with several awards for his individual contributions to the historical comedy film “Rocambolesque,” Xavier’s skill behind the lens helped the film take home numerous other awards, including the Audience Award from the Paris BD6Né and Rouen Film Festivals, and the film “Animal” to earn several other awards from the Slum Film Festival, FEFFS Strasbourg Film Festival, Dublin Sci-Fi Festival, Audincourt’s Bloody Weekend and more.

At the end of the day, Xavier admits, “I think my favorite projects are the ones where I have the most possibilities to express myself visually.”

 

British Actress Liane Grant’s Work Celebrates Diversity and Reflects Strength in Versatility

Actress Liane Grant
Actress Liane Grant shot by Michael Wharley

British actress Liane Grant is a prime example of the direction the acting profession is taking in the 21st century, working effortlessly between stage and screen, taking on commercially-relevant and socially-aware roles, switching between countries, accents, eras and even genders. 

Having firmly resolved to become an actress at the young age of 13, Grant’s subsequent 15-year career has seen her portraying a plethora of diverse characters such as an American police officer, the fictional British madam Mrs. Warren and even the Roman emperor, Julius Caesar. 

I’ve always prided myself on being versatile,” said Grant, reflecting on her more than 30 global credits as a thespian. “I’ve performed in classical, contemporary, all types of comedies, and drama… I’ve done theater, commercials, films… I’ve played young, old, beautiful, ugly, men, women, and I’ve used multiple accents along the way.”

actress Liane Grant
Still of actors Rick Kissack and Liane Grant

Born in Gibraltar off Spain’s coast to British parents, Grant studied acting in the UK and USA, and has starred in several award-winning productions on both sides of the Atlantic such as the dystopian play “Half Me, Half You,” which ran in New York, as well as the UK, and the hit feature film “Gypo” in the UK.

Grant, a British Caucasian actress with blue eyes and blonde hair, wrote and played the starring role of Meredith in “Half Me, Half You” opposite African-American actress Jennifer Fouche, who played the role of Jess, an award-winning production that allowed Grant to not only showcase her acting range, but her writing prowess as well. 

Both actresses received awards at the play’s debut at the Fresh Fruit Festival in New York in July 2018 with Grant scooping up the Outstanding Playwright Award and Fouche, who previously starred in the popular American TV series “Quantico” and “Jessica Jones,” taking home the Outstanding Featured Performer Award.

“Meredith’s complex and messy, funny and cutting, loving and cold, fierce and weak… she and I differ on a fundamental level on some of the deepest things,” said Grant. “As an actor, we crave parts that allow us to show versatility.”

Whilst her starring credits tend to focus more on the theater, Grant first came into her own as an actor with her role in the 2005 British feature film “Gypo” directed by the award-winning female British filmmaker Jann Dunn. With “Gypo” taking home the British Independent Film Award for Best Achievement in Production, as well as numerous other awards and nominations, the project, in which Grant portrayed a key role as a ruthless bully, proved to be a strong acting debut for her.

As an actress who craves versatility, the role offered unique challenges on multiple levels, especially considering her own personal experience with bullying.

“At school I was a very good student and did really well, but I was bullied mercilessly for most of my school years, so I spent a lot of my time feeling quite lonely,” said Grant, who did her formal education in the UK.

“When I was finally able to study theatre in secondary school I found an amazing theatre teacher, and being an actor himself, he really encouraged my choice of acting as a career… this certainly made all the difference, given several other teachers had laughed in my face.”

actress Liane Grant
Robert Frimston, Liane Grant and Jonathan Wooldridge in “Richard II”

In a way, that subtle push from one of her coaches early on, was a gift that solidified the fact that Grant was on the right path; any viewer who has seen her perform since will be grateful that  Grant received that early encouragement as she’s one actress we can’t help but take our eyes off every time she hits the stage or screen.

In her stage career, Grant has built up many credits in plays with all-female ensembles and productions, from playing the title role in William Shakespeare’s play “Julius Caesar” to “Taken in Marriage” and “Half Me, Half You.”

“Half Me, Half You director Leah Fogo explains, “Liane has a unique ability to empathize with vastly different people which makes her a great asset to any project… she has raw talent but has learned many skills to harness it and bring it to the next level. She is very dedicated in the search for her character.”

Actress Liane Grant
Actress Liane Grant as Meredith in “Half Me, Half You”

Working with an all-female cast and majority female crew, Grant not only wrote and starred in “Half Me, Half You,” but she produced the acclaimed production through her production company, RoL’n Productions, which she founded several years ago in an aim to provide opportunities to females in the performing arts.

“There is a very special energy in the room when a group of women come together to create something, and this unspoken but deep understanding of the additional hurdles we’ve all had to climb to get there,” said Grant. 

“I suppose, especially in the current climate of female empowerment, the connection we have as females from all walks of life, coming together and lifting each other up, sharing our gifts with each other, is really quite special.”

From the classic plays of William Shakespeare and George Bernard Shaw to those she’s written herself, acting is Grant’s life’s work and passion, and it’s one that she is clearly dedicated to for the long-term with her performing prowess leading her to follow in the footsteps of British acting luminaries like Dame Judi Dench and Dame Emma Thompson.

Emergency LA
Poster for the series “Emergency: LA”

“Acting is not a solo support, it is without question a team effort, and the better the team, the better your performance, and the end product as a whole,” said Grant, who’s next role will be in the US TV series “Emergency: LA,” which will begin shooting next year.  

 “The range of parts I’ve been fortunate enough to play has been enormously helpful, because it has made me capable of accessing whatever part of my skill set I need to, to play any type of character that might come my way.”

 

 

 

 

 

Art Director Corinne Daldorph Utilizes Social Media for Hugo Boss

Corinne Daldorph
Art Director Corinne Daldorph shot by Angeliqa Daldorph

Art director Corinne Daldorph is known and respected throughout her field for spearheading dozens of innovative campaigns for a long list of illustrious brands. Her job demands that she draw attention to her clients, many of which compete for consumers in a saturated market. To that end, Daldorph is remarkably effective. Her expertise covers a broad swath of applications within the creative and advertising industries, including an unmatched talent for the use of social media platforms to reach potential customers in the most crucial demographics.

“Without labeling myself as an Art Director at the time, I think my first art direction position was in my own company,” Daldorph said, describing her early experiences with the enormous array of responsibilities her future career would hold. “I would create concepts, be on shoots making sure the overall idea and execution were in line with the concept, and then oversee the entire edit.”

For decades, her predecessors focused primarily on the artistic and creative side of advertising. In the modern world of social media and big data, however, there are more tools than ever to help advertisers identify who their current and potential customers are and what appeals to them. One of the effects this explosion in the use of “big data” has had is to create a sort of arms race within the advertising industry. The cost of ignoring or misusing these new tools can be staggering. Working as an art director in advertising today demands that Daldorph be as fluent in the high-tech data-driven aspects of the industry as she is with the more conventional creative component.

“I got interested in strategy and worked for a start-up as an influencer marketing strategist, at the time when influencers started to become more and more relevant. I moved to New York, where I continued my career in integrated strategy,” Daldorph said. “The plan was always to return to the creative field once I gained an understanding of how data works, in order to make smarter creative work… Having an understanding of how to work in a social field is crucial not only for advertisers, but for any creator.”

Daldorph stands at the cutting edge of the advertising industry. Not only is she an exceptional creative force in her own right, she’s also capable of utilizing the full potential of social media platforms to deliver meticulously-crafted content to millions of possible customers.

Among her illustrious clients is Hugo Boss, the iconic German fashion company. The Hugo Boss brand has long been associated with its ultra-high-end formalwear, and is perhaps best known for its sleek and stylish men’s suits. In 2018, however, the company began a new venture to reach a more youthful, casual clientele. It would continue selling its classic, more mature formalwear under the brand name BOSS, while offering a new line called HUGO, which embraces a younger aesthetic and audience. Determined to put the best team together to promote the launch, Hugo Boss contracted advertising firm Annex88, where Daldorph worked at the time.

“I, together with Annex88, was tasked to create a campaign to highlight the collaboration and to create hype around the launch event,” she explained. “This was the first big activation for the HUGO brand which allowed me to not only create a multi-platform campaign, but to establish their social presence and legacy.”

Because of her proven effectiveness on similar projects, Daldorph was the obvious choice to head the project. The firm immediately approached her to be the art director for the campaign.

“Hugo Boss is one of Annex88’s clients, and I was assigned to the project as they saw it fit my skill set, as it tied social concepts together with an experiential execution,” she said. “Together with Annex88, I was tasked to create a campaign to highlight the collaboration and to generate hype around the launch event.”

As the lead creative figure, Daldorph was given an immense amount of responsibility on the HUGO release promotion campaign. She headed up the campaign’s social media channels, designed imagery for each of the accounts, and developed promotional concepts that would connect the brand’s roots with its new brand ambassador, Liam Payne. Fans of the enormously successful boy band One Direction will remember Payne as a singer in the group.

“I was the lead creative for the entire campaign, in which I was responsible for creating digital teaser content for HUGO’s social channels including Youtube, Facebook and Instagram,” Daldorph recalled. “By taking inspiration from HUGO’s logo and the Liam Payne campaign footage, I designed the profile pictures for all of the channels. To further our teasing phase, I was tasked to come up with a concept to tie-in Berlin with the overall image of Liam at the forefront of music and fashion.”

Her tireless efforts and brilliant creativity were critical to the campaign’s ultimate success. The amount of work Daldorph did on the HUGO campaign drove a massive wave of buzz around the launch. Those who worked alongside Daldorph on the campaign saw up close just how talented a leader she is. Among those is Reginald Van Nurden, Assistant Creative Director at Annex88.

“I’ve worked on a number of accounts, projects and campaigns with Corinne over the past two years, each one more complex than the last,” Van Nurden said. “Working with Corinne is an incredibly collaborative process driven by both strategic insight and pure creativity. In tandem with her indefatigable work ethic, these qualities contribute to an incredibly strong working experience.”

The HUGO launch was not the only Hugo Boss campaign on which Daldorph worked. She was also at the forefront of the company’s other big launch event for the BOSS line. The counterpart to the HUGO line, the BOSS line was aimed at a more traditional and mature clientele. Daldorph elected to design the campaign around a concept that while the new line was formal, the high-end fashions were versatile enough to be worn in any occasion.

“I was the sole art director on this campaign which included everything from concept, choosing talent and locations, making storyboards and directing on set,” Daldorph explained. “I was tasked to shed some light on what’s possible to do while wearing a suit. I picked athletes from the worlds of BMX, basketball, skateboarding, and freerunning, with campaign content featured on the brand’s website and Instagram. By working with a range of athletes, BOSS is showing consumers there is a place for tailored suits in more adventurous settings.”

 

The BOSS campaign, dubbed Suit Challenge and featuring actor Chris Hemsworth (of Marvel’s “Thor” and “The Avengers” series of films), was an enormous success under Daldorph’s leadership. Olivia Reid Cooper, senior art director at the marketing and advertising firm Laundry Service, worked with Daldorph on the launch event campaign and sang praise of her colleague.

“I worked closely with Corinne on an influencer-driven project featuring Chris Hemsworth called Suit Challenge for the fashion brand Hugo Boss. Corinne created and executed the campaign to shed light on what exactly is possible when wearing a suit, collaborating with athletes from a variety of sports,” Cooper said. “Corinne brought a high degree of craft to both the ideation process and to her directing of the video series for the campaign. It’s by her hand that the project came fully to life.”

Daldorph’s experience leading the campaigns for Hugo Boss granted her a sizable advantage in another of her incredibly successful projects. One of her most effective projects to date, at least in terms of its social media reach and response, is the campaign she ran for the launch of the MAFF.tv website. The site’s name is an acronym for ‘Music, Art, Fashion, Forward,’ fields which comprise the central focus of the media platform’s content.

“The platform highlights new and upcoming artists as well as established musicians, curators and painters to name a few. All of the content lives in the world of either music, art or fashion, the purpose being to bring those worlds closer together, with creativity as the common denominator,” Daldorph said, describing the project’s objectives and how she became involved.

“Lauren Nadel, the founder of MAFF.tv, had seen my work for Adidas Originals and had been to a few events I art directed. She reached out to me and we had a conversation about it, and she immediately brought me on.”

Nadel swiftly saw how valuable an asset Daldorph would be to the site’s ultimate success. For MAFF to take off, it was critical to spread awareness of the project and to steadily increase the momentum of the growth of its user base. The first step was to constantly keep the site full to the brim with content from new artists, designers and musicians. The next challenge was to reach through the noise and tap into the deep well of ideal potential users. This particular challenge would be Daldorph’s domain, and was yet another opportunity for her to prove herself an unrivaled art director. According to Nadel, she couldn’t have hoped for a more skilled and efficient person for the job.

“Corinne art directed the most beautifully designed site, being a master of Adobe creative suite and understanding the web and its code. Corinne developed from scratch our latest CMS and front interface in a trendy and brilliant way,” Nadel said, explaining how varied and important Daldorph’s work was to MAFF. “Not only did Corinne spearhead the creative direction of the website but she also leads our social channels… She was responsible for the brand’s art direction and graphic design for all mediums, and she contributed tremendously to the success of the design team and marketing program.”

Measuring the success of a campaign like MAFF’s is much more accurate and immediate in the digital age of big data. Upon taking charge, Daldorph immediately set about exceeding even the most optimistic hopes for the campaign’s success. Nadel, who had placed her confidence in Daldorph, was blown away by the results.

“Under Corinne’s direction, MAFF’s social media followers increased by 700-percent in less than three months — improving the engagement and visibility of the brand, as well as the sales,” Nadel said. “Corinne has garnered up nearly a 10k platform across social networks within 3 months. She has strategized and creative-directed our YouTube channel, which has a total of more than a million views.”

The level of growth seen following Daldorph’s work as MAFF’s art director is simply staggering. The number of MAFF.tv site users and social media users sharing posts about MAFF grew to a fever pitch, building a solid foundation for the site’s future. Much of Daldorph’s success with the MAFF campaign can be attributed to her strong personal belief in the project’s importance. Unlike other streaming platforms devoted to a single niche, MAFF offers artists and creators across mediums the chance to be featured in the spotlight.

“When all of the spotlight shines on the musician, it’s usually not visible who was behind the production of the actual video. So with Maff I saw a possibility to bring a greater focus to the creators themselves,” Daldorph explained. “Every single person that we know who was a part of a given production automatically gets their own hubpage on the site that will be populated with all of their content.”

The spirit of MAFF reflects Daldorph’s own beliefs in the power of art to reach the masses. In a saturated industry, she stands out among her peers as one of her generation’s most skilled and successful art directors. Entrusted with the success of hugely-expensive campaigns for brands like Adidas and Hugo Boss, she has never failed to exceed the hopes and expectations of those who seek her out. Corinne Daldorph is an art director capable of maximizing the power and reach of her position far more effectively than any other figure in the industry today.

Creative Director Debo Delivers The Sugar Factory’s Delicious Designs

Debo
Creative Director Debo

For Deborah Magnan, best known by her mononym, Debo, making a scene is a job requirement. As the creative director for a stunning range of clients, Debo has proven herself invaluable as an unparalleled architect of campaigns the world over. Her entire life has been shaped by the enormous influence exerted by those who held the title of creative director before her. Even as a child growing up in Cannes in the South of France, the power and importance of branding and marketing were apparent all around her.

“It was magical to grow up by the beach in that beautiful city,” Debo said of her upbringing in the legendary home of the Festival de Cannes, “and to be able to get an international vision of entertainment and branding from Cannes Film festival, the MTV parties, and TV and licensing conventions.”

That upbringing, immersed in a world where marketing is king, awakened an early passion within Debo. She saw the ways companies would generate massive buzz through all kinds of innovative marketing tactics, and she knew exactly what she was meant to do.

“I began by making my own events in partnership with Barbapapa, an old kids’ cartoon licence… The events became so big that the brand came back very strong both in the market and on TV, so I got a name for that,” recounted Debo. “Then I opened my first nightclub called the Mini Club. I was in charge of designs, fabrics, lighting, floors, the name and logo, DJs and special guests, marketing and PR, and even smell, I did everything, and it was a hit! I was able to cover all the creative aspects of the business, fulfilling the role of creative director.”

Since then, Debo has sharpened her instincts and expertise to become one of the most potent and innovative creative directors in the industry today. Her relentless determination to carry every one of her clients to the absolute pinnacle of their potential makes her an unrivaled figure within her industry.

Far more than simply marketing, branding, public relations or advertising, Debo possesses an uncanny sense for exactly what will make her clients’ brands trend and explode. It’s a product of the unceasing and unwavering focus she’s always devoted to her clients. Before she ever wet her feet with Barbapapa and Mini Club, Debo has always had a keen and intuitive understanding of each of her clients’ unique needs.

“I’m able to cover concept to design, branding to marketing, merchandising to food, beverage to menu and production to show,” Debo said, explaining the vast array of responsibilities with which she is entrusted. “I have a 360 degree approach that few people have in this field. I’m able to take a brand and make it grow in every direction and dimension — where a lot of other creative directors only focus on one side of the brand: either logo, production, or merchandising.”

As a creative director, Debo’s job is to guide her clients through the complex process of establishing and evolving their brands’ identities. To that end, she is an unrivaled force in the industry. Among her illustrious list of clients is world renowned, Grammy Award winning electronic music pioneer David Guetta. Working closely with Guetta, Debo planned and executed a worldwide tour of parties dubbed “F**k Me I’m Famous” to coincide with Guetta’s album of the same name.

“‘FMIF’ went from a party to an international lifestyle… I did all the merchandising and collection design for more than 1,000 different products. I was in charge of production, packaging, show concepts, prop design, marketing, and branding,” Debo explained. “That meant planning everything from the giant neon door to the lollipops giveaway, outfits, handling the full creative direction of performers, as well as the neon swing, onscreen visuals, merchandising, store design and advertising.”

Among Debo’s most inspired work is the remarkable campaign she designed for the Sugar Factory. A restaurant chain headquartered in Las Vegas, the Sugar Factory has expanded to 30 metropolitan locations in major cities around the globe, including New York, Chicago, San Diego, Dubai and Manila. The Sugar Factory relied heavily on Debo in order to reach that level of worldwide market saturation.

“I was responsible for creative direction, food and beverage concept, and the entertainment concept,” Debo said, describing the wide range of her responsibilities. “I did some branding, such as the Gummy Bear World logo, Foodgod candy box logo… I designed a full museum of candy, 20 rooms full of sweet experiences. I did a lot of food, beverage and entertainment concepts.”

It was Debo who conceived Sugar Factory’s greatest claim to fame, the Rainbow Slider Burger. A favorite of both kids and adults, the Rainbow Slider also proved immensely popular with the celebrities and influencer patrons who love Sugar Factory. The long list of big names who’ve helped make Sugar Factory wildly popular includes Kylie Jenner, Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria and Rupert Grint.

“The client was looking for a branding signature, and that’s what I did with Rainbow Sliders,” Debo said. “The sliders perfectly match the Sugar Factory logo.”

As it turns out, Sugar Factory was an absolutely perfect client for an innovative creative director like Debo. Most of her peers could only dream of successfully promoted a brand by creating a product that appeals to every age group, in addition to being wildly popular among some of the world’s biggest celebrities. For Debo, Sugar Factory provided the perfect opportunity to express her true talents.

“I love the fact that it’s a family business. They care about every detail of the company and are very open about creativity,” Debo recalled. “Sugar Factory will always give you a chance to test a new recipe.”

No matter who the client, where the venue, or what the brand, Deborah “Debo” Magnan’s innovation and tireless dedication put her miles ahead of her peers in the industry. For clients determined to stand out in the crowded arenas of hospitality and hospitality, there isn’t a shred of doubt that Debo is the best, most driven, and most innovative professional to have in their corner.

 

“The Way We Get By” Star Francesca Ravera Prepares for NYC Premiere of “Espresso”

Francesca Ravera
Italian Actress Francesca Ravera shot by Mario Buscaglia

Italian actress Francesca Ravera, who has made a huge mark for herself in the U.S. film and theater industry over the past few years, recently brought her talents back to her home country where she wowed audiences with her lead role as Beth in the acclaimed production of “The Way We Get By.” 

After a hugely successful run at the Urban Stages Theater in New York earlier this year, “The Way We Get By” embarked on an Italian summer tour with performances in Milan, Turin and Genoa. 

Written by American playwright Neil LaBute and directed by Kim T. Sharp, “The Way We Get By” revolves around Beth, played by Ravera,and Doug, two young attractive singles who meet at a drunken wedding reception and end up having sex at the apartment Beth shares with her control freak roommate. However, the intimacy that commences between the two is far from organic, and the underlying root of that is one of the main complexities of the story that makes it so intriguing. 

“Beth is a sweet and sensitive girl who has been hurt by fleeting flings with boys who only wanted her for her body. Used to being seen as an object or a trophy, Beth tries to connect with Doug the only way she knows how- through seduction,” explains Ravera. 

“I enjoyed exploring her needs, her desire to connect with Doug and be free to love him. I dug into her dreams, fears and contradictions.” 

After waking Beth up with his insomniac fidgeting, Doug deflects her sexual advances and she reveals that they share a surprising bond from the past. Beyond this startling discovery, we also learn that Beth is dealing, or in the moment, not dealing, with a riddled sexual history where, having been previously objectified by men, she’s learned to rely upon her sexuality as her only way to connect.

“The role [of Beth] called for an actor who could commit to the moment while still having a complicated, conflicting history she needed to access as the action shifted,” explains director Kim T. Sharp. 

A sexy and fast-paced rom com about love, lust and life, there’s no doubt about it, Francesca Ravera was the perfect actress to play the starring role of Beth in the production.

“It was fabulous to see [Francesca] unlock one moment after another as she found the foundation of Beth. When the action shifted and Beth was faced with her past it was both surprising and, yet, understandable. Francesca brought Beth’s two worlds together in a richly satisfying way.”

Francesca Ravera
Actress Francesca Ravera shot by Giada Lefebvre

“The Way We Get By” depended heavily on Ravera, and her performances in both Italy and the U.S. did not disappoint.

“In addition to her talent and commitment, she possessed a presence on stage. ‘Presence’ is an elusive quality that keeps the audience engaged even when the actor is not talking, moving or doing business; the audience is simply drawn to the character,” says Sharp. 

“In my experience as a director, it is a rare and intriguing quality that even very talented actors don’t have access to. Francesca’s presence was an essential part of the success of the project.”

For Ravera, who moved to the States a few years ago, where she has little expectations other than to complete her training and become a better actor, coming back to Italy with the production of “The Way We Get By,” which was performed in English, is like coming full circle.

“When I moved to New York I was focusing on what I had to give and offer, as a person, and as an actor. Little did I know back then that so many offers would come my way here in the U.S.,” admits Francesca. “‘I began feeling, every day, overwhelming gratitude, which translated into an urge to give even more. It was about then that this amazing opportunity opportunity came my way, and I was able to bring my work, and the work of an incredible American Playwright, to Europe, and perform it in its original language.”

In addition to illustrious list of powerful theatrical performances, Ravera has been praised internationally for her film work. She recently took home numerous Awards for Best Actress from the Oniros Film Awards, Care Awards, the Diamond Film Awards, Best Actor Award, Milestone Worldwide Film Festival, Mindfield Film Festival Albuquerque, Five Continents International Film Festival, and Los Angeles Film Awards for her titular role in the dramatic film Claire. 

Actress Francesca Ravera
Actress Francesca Ravera shot by Claudio Catania

Directed by Andrea Silvestro and produced by Adrama, which  Ravera previously worked with on the film Ulysses: A Dark Odyssey, where she shared the screen with four-time Primetime Emmy nominee Danny Glover, Claire tells the story of a young woman who is trying to hold on to a failing relationship despite knowing deep down that her fiance no longer loves her.

Claire screened in July at the at the Venus Italian Film Festival in Las Vegas, where Ravera took home yet another Award for Best Actress, as well as the at the Chain Film Festival last month. 

Up next for the actress is the production of Canadian playwright Lucia Frangione’s “Espresso,” which is slated to run in New York in 2020. 

Earlier this month “Espresso” had its first NYC premiere via a staged reading at Urban Stages Theatre in NYC directed by Kim T. Sharp, who directed Ravera in “The Way We Get By,” where it earned powerful and positive reviews. 

UK media outlet The 730 Review writes, “Clever banter and meticulous metaphors abound in Ms. Frangione’s bold and brilliant script, yet no word ever feels misplaced, forced, or indulgently included for the sake of ostentatiousness. The actors confidently give convincing performances, no matter the role they are playing in any given moment.”

Francesca Ravera
Jesse Koehler & Francesca Ravera in the Staged Reading of “Espresso” by ACV Photography

“Espresso” revolves largely around Ravera’s character Rosa Dolores, a first generation Canadian, and her Italian family. In fact, Ravera takes on three pivotal and starkly different roles in the production, the first as Rosa, the co-narrator of the story and the daughter of the now hospitalized patriarch Vito, her grandmother Nonna, and her stepmother Cinzella. 

Ravera says, “This story is inspired by the playwright’s life, and I could feel this. ‘Espresso’ is a generous and beautifully written gift, filled with humanity and passion. It makes you laugh, and cry, and ache and think, and hope. It’s a blessing for me to have been cast in it.”

Ravera plays opposite Jesse Koehler, who interchangeably takes on the roles of Vito, Jesus and Amante, who serves as both the Holy Spirit and a symbol of Eros.

A passionate story about family values, religion, oppression and transformation centered around three women very different women in need of deep healing, “Espresso” is definitely one production theatre goers won’t want to miss.