Launching a Successful Fashion Label in Modern Times

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Magdalena Z. in a dress from the LUKEWILD ‘Janko Cruise’ Collection shot by Misha Photography

Patricia Luke, founder and head designer of the popular fashion label LUKEWILD, has loved fashion for as long as she can remember. Originally from Marbella, Spain Luke first began designing clothes at around the same time that most of us began learning how to read and write.

“I don’t remember when I discovered my love for fashion, I think I was born this way. I remember designing my first dress when I was 5 years old,” admits Patricia.

While designing clothes had been her passion from early on, Patricia attempted a more linear path first. She graduated from law school, but once at the crossroads of becoming a full-fledged attorney and following her heart, she chose to be guided by her heart. She promptly moved to New York where she attained a master’s in design from The New York School of Design, and began turning her fashion dream into a reality. From that point on her life has been centered wholeheartedly around fashion design, which was clearly the right path as she’s made a major mark as one of the most awarded young Spanish fashion designers in recent times.

By 2013 Patricia had founded her label and created her first collection. “Once I realized I was able to design and create clothes for my family and friends, things that they loved and would have bought in a store regardless of who made them– then I knew it was time to express my power worldwide. It took time, as it is for any small company to be successful, it requires a strong foundation, organization and a good team, but with effort, sacrifice and passion LUKEWILD created its first collection– BECONFI in 2013.”

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In 2015 she was chosen as one of the best fashion designers in Andalusia, and she was invited to present her Poseidon Collection at the Best Young Fashion Designers of Eastern Andalusia Competition where she was chosen as the runner up. Earlier that same year, Patricia presented The New York Garden Collection from her label LUKEWILD at the Marbella Crea event during the Starlite Festival. Again, the audience was taken by her designs, as were the judges, and the collection earned her the Marbella Creativity Contest’s Best Young Entrepreneur of 2015 Award. The following year Patricia premiered LUKEWILD’s Raices SS/2017 collection at the 2016 Starlite Marbella Festival where she earned First Prize for the Best Collection of the Night.

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Fatima A. wearing a dress from the Raíces Collection shot by David Rodriguez Photography

For the Raices Collection Patricia created a series of dazzling dresses made from high-quality silks, Swarovski stones and delicate lace with a color scheme that included red, black, white and a mix of blue. Drawing her inspiration for the collection from her home town of Marbella, Patricia says that her focus for the collection was to create “unique silk dresses designed to increase the sensuality and power of the woman.” She definitely nailed the mark. Francesca Palumbo, Mariana Minie, Carla Candia, Natasha Mass, Sofia B. and Fatima A., the models that wore Patricia’s designs from the Raices Collection at the 2016 Starlite Marbella festival, looked beyond ravishing as they glided down the catwalk.

As one of the most notable music and art festivals in Spain, and in Europe for that matter,  the Starlite Festival pulls in a huge crowd for one month every summer and boasts an impressive list of musical acts that include household names such as Enrique Iglesias, Ricky Martin, Julio Iglesias, Tom Jones, Alejandro Sanz, Bryan Adams, Pet Shop Boys, Tony Bennett, Malú, Alejandro Fernández, Lenny Kravitz, Andrea Bocelli, Plácido Domingo, Anastacia, Laura Pausini and David Bisbal.

Considering the scale of the festival, being chosen as the winner of the Best Collection of the Night Award was huge recognition of Patricia Luke’s prominent career, one that not only brought her international recognition, but also reinforced her rare gift and star quality as a top designer particularly of silk and swimwear.

Patricia recalls, “My models walked down the catwalk in my dresses looking very proud, sexy and with a strong and confident step… The next day I came back to NYC proud and more motivated than ever!”

Aside from just being an exceptional and top designer with a strong vision for the direction she wants her label to go in, Patricia Luke is a brilliant entrepreneur and business woman, which is one of the reasons she’s managed to create a successful label and keep it afloat in such a competitive industry. Prior to launching LUKEWILD in 2013, Patricia learned the ropes of the fashion business as an executive sales associate for Michael Kors, as well as spent time assisting for well-known New York fashion labels AMoi and Astier NY.

One of the aspects of Patricia approach to LUKEWILD that has made her label successful is her understanding of the fact that building a business takes time, effort and above all, consistent customer interaction.

She says, “Nowadays, we are what we share and this is what’s building identities of individuals and brands. In the last 5 years, LUKEWILD has became a source of new fashion ideas and inspiration, that’s what has made people follow and buy from us.”

Her keen business sense and understanding of how to build the LUKEWILD brand from the ground up and create an identity that people will immediately recognize when they see her designs has been tantamount to making LUKEWILD recognizable to customers across the world. Beyond this, Patricia has devoted countless hours to identifying the kind of customer that wears LUKEWILD, why they choose the brand over others and how they want to feel when they wear certain clothing styles.  

“Along with being a fashionista, we like to play psychoanalyst too.  It’s not enough to understand just our customers’ needs, but also what drives and motivates them and that’s exactly what make us different and unique in the industry,” explains Patricia.

At the end of the day, she says LUKEWILD was created for a person “that believes in love, dreams and romance. Someone who wants to express their body and their spirit while keeping their elegance. LUKEWILD is not only about the unique dress that was designed purely for that person, but about how that dress makes them feel while wearing it.”

 

 

 

Chinese Film Producer Yuxiao Wang Nails the Mark in Hollywood!

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Producer Yuxiao Wang shot by Yiting Lyu

While the face of producers may not appear on movie posters or on the big screen, Yuxiao Wang’s name appearing in the credits is reason enough to get excited about a project. That’s because she has been singularly responsible for the development, production and distribution of a large number of incredible projects. In the process, the emergence of Yuxiao as a leading figure in the global film industry has marked a new wave of super-producers from China taking over Hollywood.  

In addition to her association with distinguished companies like Huayi Brothers, Enmaze Pictures and Sky Culture Entertainment, Yuxiao’s hugely successful run in the entertainment industry has been made clear by her involvement in numerous noteworthy projects in the US. Her romantic drama film “Yesterday Once More” starred Lauren Mendoza, who also worked with Academy-Award winning directors The Coen Brothers on “Hail Caesar!” and will appear in the upcoming mystery crime-comedy “Suburbicon” with George Clooney and Matt Damon. The cross-cultural themes are a direct reflection of Yuxiao’s multi-cultural background, as she grew up in China, but studied in Japan and the United States. Her film’s concerns are also evidence for her abilities as a producer who tells stories that transcend boundaries and resonate with audiences around the world.

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Yuxiao Wang at the 12th Chinese American Film Festival

Two projects in particular stand out for Yuxiao when discussing her resume. The psychological drama “Harmonica” is another favourite of Yuxiao’s, as it gave her the opportunity to showcase her unique ability of transforming an ordinary location into an extraordinary one on screen. The shoot in reality took place in contemporary Los Angeles, but Yuxiao “worked really hard…to make things look like [they were] happening in Europe” circa WWII. Her other project “Locked” also brought her together with “That 70s Show” and “My Crazy Ex” TV star Corey Landis, as well as Leanne Agmon from the Emmy-nominated “Blue Bloods.” In the film, a man loses his wife and creates an imaginary world in which he fights with himself to save his wife and find the truth of her death. While A-listers marked the film’s screen time, the sounds of “Locked” were helmed by “Spiderman 3” composer, Aldo Shllaku.

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Film poster for “Harmonica” by Ye Kuang

Yuxiao’s success in securing an all-star cast and production team is not a feat that should go unnoticed; it’s something producers are rarely able to pull off because of the politics of Hollywood and the demands of actors and crew. Yuxiao’s exceptional capacity to communicate, envisage an inspired story, coordinate financing and wrangle impressive team members are all factors in why she has developed such an outstanding reputation to which industry professionals continue to flock.

Special effects, TV stars and award-winning crew members aside, “Locked” is a highlight on Yuxiao’s impressive resume because of its selection for the 70th annual Cannés Court Metragé as well as its prize of Best Narrative Short at the Los Angeles International Underground Film Festival in 2016. The outstanding final cut is a direct product of Yuxiao’s creative vision and executive talents, and ultimately proves how she marries creativity with business in a way that only the best Hollywood producers can. As she admits herself, she is “very good at management, which helps a lot in scheduling and budgeting projects.”

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Film poster for “Locked” by Ye Kuang

While she may have strong ties to her native homeland, American directors and studios can’t seem to have enough of her and are keeping her firmly placed here. Her distinct ability to ensure a production is delivered not only on time and on budget, but also in a manner that is artistically inspired, functions as a magnet for other filmmakers in need of effective producers. As she proudly attests, she has “four projects coming up this year.” The series “100 Reasons of Not Being an Emperor” is headed to an online streaming platform (details need to be kept hush-hush), while three feature length projects showcase her wide-ranging story-telling interests: one deals with a female prison, another a psychological thriller and another an adrenaline fueled romantic caper.

A hugely impressive resume aside, it might just be the fact that people like Yuxiao’s personality for why she has built such a fantastic name for herself. As she simply puts: “I am friendly, considerate and kind, so people don’t get mad at me…it is important to let the conversation continue when you meet someone.” In Hollywood, a little nice clearly goes a long way.  

 

SONGWRITER DARCY CALLUS PROFESSES THAT LA IS STILL THE MELTING POT OF THE ARTS

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Sometimes the most valuable things are right in front of you and go unnoticed, or at the very least underappreciated. America constantly produces musical artists who are lauded and respected all over the world. Yet these artists often go through many years of struggle as they mature into the icons they aspire to become. The US public doesn’t often stop to consider the fact that this training ground in which we live is a shining star to artists of the world. This has always been obvious to Australian Darcy Callus. This artist has long dreamed of being a part of the musical community which he believes to be the home of the elite, Los Angeles. While there are numerous locations in the world with talented artists, Callus readily admits that the concentration of world class artists per capita in LA is unlike any other place on the planet. As an award-winning jazz pianist turned pop artist (he was one of the finalists on Australia’s X Factor), Darcy has a deep understanding of the difference between being a “one hit wonder” who got lucky and being an artist who cultivates a long career with depth. He is also not afraid to, as he puts it, “Follow his nose where it leads” him. When the opportunity to work with LA based singer/songwriter Rotana Tarabzouni presented itself to him, Darcy was eager to work with such a talented artist and spend some time in the city he considers to be the center of the industry.

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While Darcy has been associated with such music industry luminaries as Dave Stroud (known for his work with Prince, Justin Bieber, Justin Timberlake, Bruno Mars, Kelly Clarkson, and Michael Jackson), multi-platinum producer Bryan Todd, and others; writing with Rotana gave him the opportunity to work with a brand new artist in the States who shares an international view of the US as he does. Tarabzouni grew up in Dhahran, on the Gulf coast of Saudi Arabia. To state that her experience as an artist in her homeland was not encouraged is a drastic understatement. Women are not exactly groomed to seek out fame as a popstar in her homeland. On a family vacation in Boston, she spontaneously went to an audition and received massive encouragement. That was enough to convince Rotana that she needed to pursue her dream in America. Callus received no persecution in his native home of Australia and was even a sensation on Australia’s X Factor. Still, he also understood the potential of the US music community and opportunities which the industry’s infrastructure afforded the talented and hard working. The two met at an artists get together and recognized the musical counterpoint in each other’s talent. Darcy states, “We definitely clicked immediately in terms of wanting to create music that was original and personal, not derivative and following what was popular at the moment. Even more importantly, I understood where she was coming from as a songwriter and what she was trying to express.” Describing the process, he continues, “Rotana is truly gifted when it comes to melodies. She comes up with them quite quickly and they are very strong. All of my training in music allowed me to quickly understand what she was looking for and find the harmony to her melodies on piano. There was a specific color tone that propelled the emotion she wanted to communicate. If you can understand an artist both musically and professionally, you can help them as well as excite them about their own music.”

The US is a country which prides itself on so many aspects that are prominent in the working relationship between Darcy and Rotana. A country which accepts those from other lands, in pursuit of their dreams, with the ability to express themselves freely…it’s as representative of the American Dream as the Westward Expansion. Callus comments, “There’s no doubt that both of us feel fortunate to be here in LA among the greats. You literally can walk into a club, restaurant, coffee shop, whatever, and run into an artist you have listened to your whole life. Of course what we’re really here to do is work. It’s amazing that I can meet an artist like Rotana and immediately begin creating music with an almost unspoken approach. I’m sure that this is all because of the group of artists who are known everywhere in the world…in places like Australia, Saudi Arabia, and almost every other place on the planet. As an artist and musician, you feel like you are in the center of the universe when you are here…and that inspires you even more.”

Success in never guaranteed but is already evident in the work that Callus and Tarabzouni have done. Rotana’s debut single “Daddy” was co-written and arranged by Darcy. The single was playlisted on Apple’s “Hot Pop Tracks” for weeks as well as Spotify’s US VIRAL 50. Some of the music Callus wrote with Rotana was debuted at The 2017 Sundance Film Festival “A Celebration of Music and Film Concert”. At this concert, Rotana shared the stage with Common, Andra Day, Jim James, Hunter Hayes, Peter Dinklage, Ava DuVernay, and more. Early indicators like these give presumptions that the music which Callus and Rotana created together is going to have every bit of the impact that had hoped to achieve. Darcy smiles as he communicates, “I have quite a history of working with extremely talented female vocalists. It’s interesting that in this situation the vocalist is a woman and her femininity is celebrated while she is in control. As a man, I’m in the supportive role (playing piano). They are exhibiting strength as well as a softer side. I love that about music. It allows these situations that you won’t find in all walks of life. Artists are celebrated and encouraged to express what is unique about themselves.”

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When questioned about his experience thus far in LA, Darcy confirms, “I am Australian and I love Australia but I feel that the US audience is much more willing to have an open mind. American audiences want to give you a chance. Many artists have said that you have to become famous and accepted somewhere else and then come back home to be recognized. There’s a little truth in that. If you go anywhere else and say you are an LA musician, you are instantly seen in a different light. People assume that you are great and…to be honest, to be a successful LA artist…you have to be great!”

Alejandra Sierra shows her connection with photography in personal exhibition “Metalmorphosis”

For Alejandra Sierra, life is looking through the lens of a camera. Photography was her first true passion, and that passion easily translates to beauty in her work. While capturing natural images full of light, she spends every day doing what she truly loves. There is no doubt as to why she is considered one of the best photographers in her home country of Mexico.

Throughout her successful career, Sierra’s versatility as a photographer has impressed all those who have had the opportunity to see her work. She has shot for many national companies, such as De La Rosa, La Tequila, Le Garraf, Marisa Pasteleria, and more. She has worked with a variety of publications, such as the magazine Cream, to shoot famous personalities and celebrities, and she uses her art to help make positive changes in the world shooting for social cause organizations. And through Instagram Sierra’s popularity went from Mexico to worldwide, allowing her work to be seen by tens of thousands of followers.

“Every photo shoot I do reminds me of how photography makes me feel alive. Every single time I shoot people, food, products I’m reminded by my camera, how passionate I am about this. It motivates me to do it daily and try to be better each time,” she said.

The true highlight of Sierra’s photography career came from her individual exhibition “Metalmorphosis”, a photographic project taken in New York, and exposed in Brooklyn with Spazio Labó, and in her hometown of Guadalajara, in the leading contemporary art museum, MURA (Museo de Arte Raúl Anguiano). It was curated by art historian and director of museums and galleries, Patricia Mendoza.

“The series reflected a process I was living at the time, a reconstruction, a recovery and the thought of finding oneself in everything. Finding myself in photography. Leaving a part of my soul in every photograph,” said Sierra.

The project began as an assignment for a photo workshop Sierra was taking in New York. At first she couldn´t come up with a theme for the workshop project, and then Metalmorphosis, a combination of metal and metamorphosis materialized itself.

“I was passing through a rough patch in life, re-building myself. Without realizing it, the whole series involves metal and women. I found the metal to be a support, the strength I needed to be ‘me’ again and the women were all the strong women I know and me, in different roles. That’s why it’s Metalmorphosis, the metal and the changing,” described Sierra. “The project is a series of photographs shot in NYC. The strength of women in our society. The important role we play and how we’re the support of families, jobs and the society as a whole.”

Sierra knew what she had made was special, so she entered the series into a contest that was looking for the best photographers in Jalisco, the state her hometown of Guadalajara is in. Thousands of people sent their work and only 40 photographers won and were showcased, and she was among them.

“It feels great to know the series was so well-received. I loved how it felt to leave a little bit of my soul in every picture. Besides all of the introspection and deep work, it was really fun doing it. It makes me feel really proud. Being so successful in Guadalajara was amazing, when I realized the success my photography business had in my hometown,” she said. “It was amazing even working on it. I learned so much about myself and the connection I have with photography. It was when I first started to feel the camera as an extension of myself.”

All those that saw “Metalmorphosis” were both impressed and moved. Daniela Altamirano, the General Manager at Hitch Brand and Media Consultants, has become one of the most respected individuals in her profession. She has worked alongside countless photographers, and is familiar with what it takes to become a successful photographer. She has worked with Sierra before, and she knows why Sierra is considered to be one of the top in her industry.

“I am positive that the tremendous achievements for both Alejandra and her work are demonstrative of the fact that she is at the top of her field, and consistently outperforms many of her peers, establishing herself as one of the most accomplished photographers in her talent pool,” said Altamirano.

Even with all of the accolades and success, Sierra remains humble. For her, working and doing what she loves is the reward, and everything that comes after that is less important.

“I plan to keep on studying, keep on preparing myself to be the best photographer I can be and keep on shooting,” she concluded.

And with Sierra’s reputation as already being one of the best in her field, we can’t wait to see what comes next.

Cinematographer Ian Holliday talks award-winning music video “The World Ender”

Success is no stranger to Ian Holliday. Throughout his career as a cinematographer, he has worked on countless celebrated and award-winning projects. However, it is getting to live his dream that is the greatest reward of all.

As a child in in Vancouver, Canada, Holliday loved filmmaking. This passion persisted as he grew, and turned into a career. Last year, he filmed the award-winning film Icebox, which was screened at some of the world’s most prestigious film festivals. He previously worked on the decorated film Tele, and the viral video Harry Potter in 60 Seconds, where in addition to cinematographer, he also was the director, editor, and lead actor. But taking a small side step away from films, Holliday has many achievements working on music videos. This includes the video The World Ender for the band Lord Huron, from their album Strange Trails.

“I had worked on a few videos for Lord Huron before this one, and always loved the experience. The band is very interested in building a consistent and cohesive world with their music, videos, and any promotional art they release. They are very focused on building a visually and narratively cohesive world in which their work exists, so participating in the creation and visualization of that world is a lot of fun,” said Holliday.

The World Ender tells the story of a man who comes back from the dead to seek vengeance on the people who took his life. The band had previously collaborated with a writer and illustrator to produce a comic book, exploring this story in more depth, which gave Holliday a bit of a narrative jumping-off point. Using the general narrative of the comic for reference, the video tells the story of Cobb Avery, an upstanding citizen with a loving wife and child, whose house is burned down by the corrupt “Winthrop Corp.” He comes back from the dead and works his way up the Winthrop Corp chain, ultimately cornering Winthrop himself and exacting his vengeance.

“I think you can really see the comic book influence on the story, which is intentionally exaggerated and trope-y,” said Holliday. “It’s always fun to work in such a stylized visual world, and to reference such cultural staples as the films of Tarantino or Robert Rodriguez. We struck a balance of being quite exaggerated in the grit and comic-book tone of the piece, while keeping it grounded enough for the violence and narrative to feel realistic, gritty, and shocking.”

The video went on to be an enormous success for both the band and Holliday. After premiering at the 2016 Austin Music Video Festival, it was an official selection at twelve more festivals, including the 2016 Orlando Film Festival where it took the top prize of “Best Music Video.” The video was also a Vimeo staff pick, which got the piece a lot of viewership.

“It’s always satisfying to see people comment on the specific techniques you used and references you were drawing from, and it was very satisfying to know we achieved that tone so well,” said Holliday.

While filming the video, Holliday and the director, Ariel Vida, decided to film in the style of 70s and 80s cinema. Referencing primarily the action and thriller films of the 70s, they chose a 2.40 aspect ratio for the imagery, and favoured extreme compositions within that frames, placing subjects on the extreme left or rights, or dead centre when appropriate. They welcomed dutch-angle shots with extreme lines of force within frame where possible. The teamwork between Holliday and Vida was pivotal for the video’s success.

“Ian is the most dedicated cinematographer I have worked with in my career in the film industry, which spans nearly two hundred film and video projects in positions from art department to producer and director. He has acute technical expertise and an unmatched passion for the craft, as well as the ability to communicate that knowledge in order to fully realize a creative vision,” said Vida. “His experience and instincts allow him to work with a variety of directors to bring to life and enhance their vision – whether it be a subtle and emotional work, or effects and spectacle-based – while also leading his crew with confidence and precision.  He is extremely clear and communicative to those working under him, as well as those who hire him. His drive, energy, and passion for his craft is infectious on every set I have shared with him. He imbues each job with an interminable enthusiasm that motivates a crew to rise to their full potential while regularly delivering a final product that not only meets, but exceeds a director and client’s expectations.”

Even with all of the success the video had, for Holliday, it was just about how much fun it was filming. For a cinematographer to have to opportunity to honor their filmmaking idols, while still capturing their own style, is truly once in a lifetime.

Check out The World Ender here.

Joy Sun shows her creativity with website and logo design for Bruber Media Partners

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Joy Sun is from Tainan City, Taiwan.

For Joy Sun, being a graphic designer is more than just a job. She is an artist, and she is passionate about what she does. Every day is the chance to create something extraordinary, and that is exactly what she is known for.

While having a successful career in graphic design, Sun has been able to work on both inspiring and award-winning projects. She designed the business cards for Rodrigo Heng-Lehtinen, a transgender advocate who was greatly impressed with Sun’s work. Using her naturally artistic capabilities, she is also a storyboard artist, and her work on the film Blake Chandler: Psychic Investigator went on to be recognized at some of the world’s most prestigious film festivals. As a graphic designer, she has worked with multinational companies, including Bruber Media Partners. Just last year, Sun was the chief designer of Bruber’s logo, their Chinese website, a 25-page investment presentation book (from designing and printing) and the PowerPoint.

“Designing the website and logo was absolutely exciting, it challenged me in ways that I had not been before,” said Sun. “If you think about a logo, it has to be timeless as it has to represent the company for a very long time. It is the first impression of the company to others. For the website, it was very fun and a fresh experience. It does not only include what the company does but also has to have what the company has to offer to the investors.”

Bruber is a company that is the very backbone of the film industry, dealing in investment and distribution. Sun had full creative control over the projects, and her work ultimately led to the overall success of the logo and website. She says that her upbringing in Taiwan ended up helping her with the final product.

“I had to shift my thoughts to a more business approach, and coming from a business oriented family I felt I had the tools and mindset to create something that would be intuitive, elegant and creative, and would exceed the expectations of my client,” said Sun.

When coming up with an idea for the logo, Sun wanted to highlight that it was not just an investment company, but an investment company in film. She began by starting with old film stock. She had open artistic license for the logo, which was not only used on the business card but on the website and all other media regarding the overall business image and branding.

“Bruber wanted something obvious but not cheesy so I designed different versions of the logos with the consultations I got and researched what the difference between 35mm and 16mm film stocks. That was very fun,” said Sun. “It all meant a great deal to me because my design will be seen and recognized in any business ventures Bruber Media Partners might undertake.”

While designing the website, Sun wanted to find a way to make it timeless. She wanted something that could tie in the elegance of old media with the style and seamlessness of contemporary graphic design. Not many graphic designers could have achieved such a task, as Sun describes designing in Mandarin as having a totally different mindset compared to designing in English, saying the spacing and the weight of the characters are enormously different.

“It was a huge challenge to research because there are not a lot of modern websites in Chinese for investment, which are based on information. When I was designing it, I had to play with English graphic design factors to create a good-looking website. Using a lot of shapes built by the paragraphs instead of sentences, I finally found a good balance between new and the knowledge I have for the graphic design that I am used to.”

Sun managed to find that perfect balance. Bruber has had immense success with both their logo and Chinese website, and Sun’s work can be directly attributed to that. Beryl Huang, the Chairman of Bruber Media Partner and Bruno Cavelier, Consultant of the Motion Picture Group, who both worked closely with Sun on the project, agree that Sun was extremely vital to the overall success of Bruber Media Partners, saying her work was a highly crucial factor in the development of the company since it focuses on establishing business relationships with China and the United States.

“One of Joy’s greatest strengths is her ability to elevate a project through her role, no matter what the size. She has performed many key roles in various productions that always seem to be of the highest praise which is why I have hired her in the past and will continue to bring her on to future projects,” said Cavelier. “ Joy represents the highest caliber of a graphic designer and storyboard artist in the industry. Her accomplishments and achievements prove time and time again that she can take on a leading role and go above and beyond what is expected, which in my experience, is a quality that separates the exceptional from the average.”

With such an impressive skill set, it is no doubt why Sun is regarded as one of the best.

Catch Actor Toby Levins in “Murder, She Baked: Just Desserts” Airing March 26 on Hallmark Movies & Mysteries!

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Actor Toby Levins

Some actors just have the kind of face audiences can’t help but love and Australian actor Toby Levins is definitely one of them. Besides being naturally good looking, Levins’ has an amiable and magnetic on screen presence that makes him an easy fan favorite– so it comes as no surprise that he was cast to take on the lead role of Deputy Bill Todd in the first five TV movies in Hallmark Movies & Mysteries’ on going “Murder, She Baked” series.

You can catch Levins reprising his role as Deputy Bill Todd in the series fifth film, “Murder, She Baked: Just Desserts,” which premieres Sunday March 26 at 9:00 p.m./8:00c on Hallmark Movies & Mysteries!

Based on the cozy mystery novel series written by Joanne Fluke, the films follow Hannah Swensen, played by Daytime Emmy Award winner Alison Sweeney (“Days of Our Lives”), a small-town baker who starts splitting her time as an amateur sleuth after her delivery driver is found murdered behind her bake shop in the series’ first film “Murder, She Baked: A Chocolate Chip Cookie Mystery” released in 2015.

Levins’ character Bill Todd, Hannah Swensen’s brother-in-law, is the town deputy, who works closely with series’ lead Cameron Mathison (“All My Children”), who plays Detective Mike Kingston.

While Levins is widely known throughout the industry for his recurring roles in several action heavy dramas such as the Primetime Emmy Award nominated post-apocalyptic drama series “The 100,” ABC Freeform’s Saturn Award nominated fantasy drama “Beyond” and the Leo Award nominated crime series “Rogue,” his character in the “Murder, She Baked” franchise is the polar opposite of most of his other roles. As Deputy Bill Todd, Levins effortlessly brings the films’ comic relief, further proving his dynamic range as an actor.

Levins’ says, “In one of the earlier films I was joking With Alison Sweeney, who plays Hannah in the franchise, that Bill should be based on Yosemite Sam. So now before a scene I just think ‘What would Yosemite Sam Do?’ How can you not have fun at work when that is your mindset!”

The on-screen chemistry between Levins and Mathison is immediately evident, and their relationship is definitely critical to the popular movie series as Bill is always at the scene of the crime doing his duty to enforce the law as Detective Kinston and Hannah try to solve the case.

About working with Levins, Mathison (who is also a lead reporter for “Entertainment Tonight”) says, “He is a riot on set. All of our procedural police scenes are together, and Toby and I always have a blast when we work together.”

Despite the mystery murder concept that runs through the “Murder, She Baked” series, there is definitely a romcom element, especially as things begin to heat up between Hannah and Detective Kingston over the course of the films; and with Levins’ character Deputy Todd married to Hannah’s sister Andrea, played by Lisa Durupt (“Preggoland”)– Hannah, Kingston and the Todd’s might just become one big happy family. But you’ll just have to keep watching the on going series to find out!

Since “Murder, She Baked: A Chocolate Chip Cookie Mystery,” Levins has starred in the series’ follow up films “Murder, She Baked: A Plum Pudding Mystery,” “Murder, She Baked: A Peach Cobbler Mystery,” “Murder, She Baked: A Deadly Recipe,” and most recently, “Murder, She Baked: Just Desserts.”

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Film Poster for “Murder, She Baked: A Deadly Recipe” released in 2016

The “Murder, She Baked: A Deadly Recipe” film will air on Sunday at 7:00 p.m./6:00c on Hallmark Movies & Mysteries, just before the most recent film in the franchise premieres.

In “Murder, She Baked: A Deadly Recipe” Levins takes center stage when his character Bill Todd runs for town sheriff. Up until then, Levins’ character has been a staple in the series representing the honest, good-natured energy of small town law enforcement. However, when the current sheriff, the one Bill is running against in the upcoming election, is found murdered, he becomes the prime suspect. The film offers quite a drastically divergent plot line from the previous films, one that gives way for a lot more character development on Levins’ part, which he nails as usual. To find out whether the lovable Deputy Bill Todd is actually a cold-blooded murder who’s been disguising his evil ways all along, you’ll have to catch the movie when it airs on Sunday.

Out of all five films, Levins admits that his favorite one to work on so far has been “Murder she Baked, Just Desserts.” “I had a lot of police procedural scenes with Cameron Mathison (Mike), who is a lot of fun to work with. We have an ongoing battle to make each other laugh during a take. I am kicking his ass,” explains Levins.

Over the last few years Toby Levins has been one incredibly busy actor who continues to be in high demand for a number of lead roles. Since shooting the first five films in the “Murder She Baked” series between 2014 and 2016, he’s also played an impressive list of critical recurring roles on some of the most-watched TV series in the U.S. and Canada.

His lead role of Lieutenant Carl Emerson on season 2 and 3 of the “The 100” really gives audiences an opportunity to see Levins’ capacity for playing intense, dark and action-packed characters.

The series follows a group of 100 teens from the Ark Space Station who return to earth 97 years after a nuclear disaster to see if earth is inhabitable. There they find that a few groups had survived the disaster, but the surviving groups are caught in an intense power struggle, with the Mountain Men having the dominant upper hand.

Toby Levins
Marie Avgeropoulos (left) & Toby Levins (right) in “The 100” Season 2 Ep.11 ‘Coup de Grace’

Levins’ character Lt. Emerson, the right hand man of the Mountain Men president, comes onto the scene in season 2 when he tries to kill members of the Ark, but is captured instead. He becomes a key piece in the Ark’s unfolding plan to gain the upperhand when they send him back to the Mountain Men with a message: “We’re coming for you.” Towards the end of season 2 Emerson becomes the only surviving Mountain Man after Mount Weather, the Mountain Men’s headquarters, self-destructs killing everyone but him. Despite being on the antagonist side of the story, Levins’ portrayal of Lt. Emerson easily made him a fan favorite in the show.

While Levins look has made him an easy cast for authoritative, law enforcement roles, the stark contrast between the characters he plays has revealed him to be an incredibly dynamic actor.

What makes a performance interesting, and I am speaking for myself here, is truth. There is nothing duller than watching an actor working extremely hard in order to show the audience how amazing an actor they are,” explains Levins. “What is mesmerizing is watching an actor and forgetting they are an actor. What leads to this, I think, is twofold; making the truth of both the scene and the character the highest priority, and not allowing one’s ego (which is usually a very loud voice in an actor’s head) to have skin in the game.”

Up next for Toby Levins is the highly-anticipated scripted comedy series “Loudermilk,” which is being developed for AT&T Audience Network by Peter Farrelly and former “Colbert” Report writer Bobby Mort. The 10-episode series centers on Sam Loudermilk, played by Golden Globe nominee Ron Livingston (“Swingers”), a recovering alcoholic and substance abuse counselor with a bad attitude.

Levins will play a key recurring role as Carl, the boyfriend of series’ lead Allison, played by Laura Mennell (“Alphas,” “Watchmen”). “In playing Carl I was afforded the opportunity to improvise with Ron take after take, a luxury so rare and rewarding. ‘Loudermilk’ is a show that I would watch if I wasn’t in it – that is a very nice thing to be a part of,” says Levins.

Stay tuned for updates on the release date for the upcoming series “Loudermilk,” and make sure to catch actor Toby Levins in the premiere of  “Murder, She Baked: Just Desserts” Sunday, March 26 at 9:00 p.m./8:00c on Hallmark Movies & Mysteries.