One of the most life changing events in Jamly Yang’s life occurred when she was only a child and watched a feature film for the first time. She was transfixed by what she saw, not only by the story, but how everything looked so real. She remembers being convinced that the action shots and detailed war scenes were actually happening in front of her eyes and had to be consoled by her mother. After the movie finished, she became obsessed with the idea of one day making films of her own, with impactful stories that could touch audiences.
Now, Yang does just that, as a celebrated producer in her home country and abroad. Working on acclaimed films like Step Out, The Screenwriter in the Restroom, Billy’s Bear, and many more, Yang has combined her passion for storytelling with her determined mindset.
Yang has also worked with internationally recognized brands, such as Nike and Doritos, on many revenue generating commercials. Just last year, she worked on a commercial for Alpha Browser, an interactive mobile browser and all-in-one tool. The commercial is a powerful video that shows how Alpha Browser can help you in your daily life.
“I like how the commercial approaches it’s idea, instead of just introducing the product, which is what most tech companies would do, it shows people’s daily life, making the audience relate to the product,” said Yang.
Shooting the commercial involved a great deal of travelling between locations for the cast and crew, and Yang was in charge of organizing it all. She planned everything, from the hotel booking, to casting, to the budget, and even assisted with shooting when necessary.
“I loved the pretty location we shot in. What is different about commercials from film is the beauty of every frame. We can show a lot of pretty landscapes and use them to draw the audience’s attention. This is great for me because I love to travel, and on commercials you do a lot of it,” she said.
Under Yang’s leadership as the producer, the commercial went on to win several awards, including Best Commercial at the Calcutta International Cult Film Festival in both 2018 and 2019. It was also distributed internationally by ATK technology, directly contributing to sales for the product. Yang could not be prouder of what she and her team achieved, and as a fan of the Alpha Browser, she truly believed in the message she was putting out there.
“I like how it is designed. Every button is very clear and easy to understand. Compared to many of the other major browsers out on the market, Alpha Browser is more personalized. It’s more like your own account rather than just a browser. Whenever you use it, you feel at home, not in the internet ocean,” she said.
Yang has worked incredibly hard to get to where she is today, determined to achieve her childhood dream. Now that she has done so, she says the hard work doesn’t stop, and in order to continue her success, she treats every new project as a learning experience, constantly staying a student in an ever-changing world.
“This is an industry where you can’t expect fast success,” she said. “I guess just like every industry, there is nothing easy, and being passionate is the key. If you are still full of energy and love what you do after a long day, then don’t give up. Go for it and fear nothing.”
Watch the Alpha Browser commercial here.