Tag Archives: Animation

Andrea Mercado designs detailed and memorable characters for cartoon web series

February 11, 2019 Lorraine Wilder Leave a comment

Andrea Mercado has been an artist for as long as she can remember. She had no distinct memory of the first time she held a pencil, ready to begin drawing; for the Peruvian native, it was her natural instinct to create. She was inspired growing up from her grandmother, a talented artist, and other family members with similar talents. She was encouraged to continue pursuing her dream as she aged, going from crayon drawings as a child to detailed illustrations. As she grew, her love for the arts transformed into much more, and she began to take a keen interest in both animation and graphic design.

“As a kid, and even now as an adult if I’m honest, I loved watching cartoons and was constantly drawing the characters. I even made my own paper dolls and comics about them,” said Mercado.

Now a sought-after Graphic Designer and Animator, Mercado spends every day living her childhood dream. Whether working on passion projects, like her viral film PINOF Animate! or her current work with the leading animation and design company Fractl, Mercado impresses the masses with her many artistic talents and sheer drive.

In many cases, Mercado also allows others to see their dreams come true while doing just that for herself. This is just the case when she teamed up with Mark Udarbe, a software developer with a passion for animation and characters, who commissioned Mercado to animate character-introduction videos for his indie online comic web-series called Paradigm Spiral. Ubarbe contacted Mercado directly after being vastly impressed with her portfolio.

“I like that Mark took the chance to create something of his own. He had a story and characters and wanted to bring them to life, and that is something every storyteller and animator should aspire to do in their lifetime. I think it’s important to have projects like this because it inspires other people to create their own. It has even inspired me to make more films in the future,” said Mercado.

Paradigm Spiral explores Techoon City, a marvel built from the efforts of humanity and an alien anthro race known as the Kin. Many different types of people have come to this city for their own reasons: Aura Sarim, a young mage, seeks to change the future. Riselle Suna, Kin commissioner of the police force, desires a place to call home. Dreyc Hawking, a novelist, hopes to find inspiration for his next book. Discover how all their stories come together in the series.

“I wanted to work on this project because it has always been my dream to be a part of something big. And an indie animated show is something big. The story, the characters, and the setting all had great appeal, and that motivated me to work on this even more,” said Mercado.

On top of animating the characters, Mercado was also in charge of creating the logo for the series, the web design, and the Kickstarter and social media graphics. After that, she also created the icon and header for Mark’s personal Twitter.

“As a freelancer, Andrea is very professional. She is able to keep regular communication and was very accommodating to schedules. It was not difficult to get her up to speed and have her work on different parts of the art pipeline. If possible, I would look forward to working with her again,” said Mark Udarbe, Developer at Kroger.

Mercado was absolutely essential for the animation and continued success of Paradigm Spiral. Her work animated the characters, and her graphics have not only promoted the series and the website, but Udarbe himself.

Mercado continues to have success as both a graphic designer and an animator, with many more upcoming projects to look forward to. She loves expressing her creativity and versatility with her work, and Paradigm Spiral is just one example of what a talent she is. She encourages all those looking to follow in her footsteps not to give up on their dreams, and not to be afraid to create their own work whenever possible.

“I would encourage anyone to work on their own projects since they are young and start building a portfolio. Because the world is so competitive nowadays, you have to be willing to challenge yourself and constantly improve both your technical and artistic skills. Get acquainted with the software being used in the industry. This is very important because it will be your main tool when working,” she advised. “Other than that, work hard and be curious, eager, accountable, and responsible; because that’s the kind of person everyone would like to work with.”

You can check out Paradigm Spiral’s website to stay up to date with this fun series.

Animator, Film

China’s Zanda Tang talks love of animation and the importance of research

January 29, 2019 Lorraine Wilder Leave a comment

Hailing from Dalian, a coastal city in Northern China, Zanda Tang has made quite a name for himself both in his home country and around the world. With a unique style, he has become a leading Animation Concept Artist. He adopts a variety of painting techniques, always adapting to what each new project requires to best tell the story. He is constantly learning, staying up-to-date with the latest styles of painting, allowing him to jump out of his comfort zone and bring innovative ideas to whatever film he takes on.

“Animation is the least restrictive tool for spreading your ideas. It can be more exaggerated and imaginative than a movie. Compared with the words in books, it can more accurately convey your design and details. Now more and more movies use animation to help with shooting, which makes me more confident in this industry,” he said.

Tang has worked on a number of award-winning films alongside decorated colleagues. His film Lion Dance took home nine awards and was an Official Selection at over 30 international film festivals. He saw similar success with Diors Samurai and Baby and Granny, captivating audiences around the world. No matter the project, Tang makes sure to extensively research all aspects of the story, leaving no detail left behind.

“For example, if I were to design a kettle in an animation project, I would put in the work required to make it more than just a simple kettle. First of all, I would collect a lot of information about the kettle based on the story background and character information of the project. I would collect information from various fields, such as screenshots of illustrations on the ancient painting network, pictures of movies, pictures of goods online and even descriptions in books. When you have a lot of information elements, then the really interesting part starts. You can put all these different elements together and eventually you can design multiple designs based on the identity of the owner of the kettle and the environment. Each object becomes its own character, and that’s when the creativity of animation really shines,” he said.

This determination and talent is exemplified time and time again throughout Tang’s career. Last year, he had great success with many projects in China, from promotional campaigns to informational material. Early in 2018, he began working on Completion of the Compilation of the Chinese Dictionary for Baidu, the popular Chinese search engine. Tang’s work was similar to the Google Doodle, and was seen by millions.

The dictionary was compiled by more than 300 experts and scholars from Sichuan and Hubei provinces on March 9, 1968. The list includes about 56,000 words. It is the largest Chinese dictionary in the world with the largest collection of Chinese words and the most complete definitions. It is a large-scale Chinese special reference book for the purpose of explaining the shape, sound and meaning of Chinese characters. Tang took on the role of characters, props and environment designer. With the compilation of more and more materials, it gradually formed a huge Chinese dictionary, and the dictionary closed after it formed. Bai and Baidu were finally written in the data card.

In the Spring of 2018, Tang also had the honor of working with the China Academy of Space Technology on a 2D animation project. The video created shows the ancient beacon fire that was used to transmit information, and then the wild goose satellite appeared to complete the transformation of modern social satellite information transmission. This is followed by a demonstration of the practical application of the constellation of subsequent satellites in human society. Hundreds of them circle the earth and connect with each other, all of them reflecting the theme of “satellite application, light up life!”

Tang took on the visual design of the video. He used the planar design, because the proportion of the chopping screen is special. In order to make better use of the advantage of the ultra-wide screen, he used large scenes in the design to better show the world, the ocean and the universe.

Undoubtedly, Tang has had a formidable career in animation, and has no plans on slowing down. It was not always an easy road to get to where he is now, with times of self-doubt and the struggle to create. He is so glad he persisted and never gave up, and he encourages all those looking to follow in his footsteps to do the same.

“Having personality and style is a good skill. In this industry, having good painting skills and understanding more diverse painting styles is a foundation. Don’t be afraid to learn other people’s styles and don’t linger in your own safe zone. Challenge yourself so that you can bring yourself more surprises,” he advised.

Animator, Film

China’s Xingpei Shen creates animation masterpiece with ‘Lotus Lantern’

March 7, 2018 Lorraine Wilder Leave a comment

shen_Xingpei — Xingpei Shen, photo by Rob Chron

Despite loving drawing since he was a child, it took Xingpei Shen much longer to discover he was meant to be in animation. He loved art, but in his late teenage years, he did not know how to turn that passion into a career. However, after attending a presentation from Chinese animator Lei Lei (Ray), he started to become intrigued by the idea of a career in animation. One of Lei Lei’s films, This Is Love, stuck with Shen. It was a candy-colored graphic animation paired with a silly yet sweet poem. It made everyone laugh and reminded him why he wanted to be an artist in the first place. Now, years later, he is an in-demand animator impressing worldwide audiences with his work.

Shen has had an expansive career as an animator, working on solo projects and group endeavors. His first independent film, Good Game, Bad Time, and Killer Sportsmanship, went on to international acclaim at several film festivals. This pattern continued with his work on the Huffington Post project What It Means to be Muslim in America, where Shen was one of only nine animators who were invited to make a short animation based on an audio anecdote provided on the topics of Muslim experience in America. He was also one of seven video artists featured in the traveling show Internet Yami-Ichi on December 9^th, 2017at the renowned Tate Museum, where he has two animation pieces in the show.

“As a queer Chinese artist, I find my work often looks at overlooked boundaries of existences, the places of in-between, and the sweet vulnerabilities of outsiders,” said Shen.

This is exemplified by Shen’s latest film, Lotus Lantern. Lotus Lantern is a tribute to late Chinese singer Zhou Xuan, a missing link between filmmaker’s queer identity and Chinese heritage. Shen wrote, directed and animated the film entirely on his own. He had a vision in the very beginning that he wanted to make a lush and dreamy film that talks about his queerness and Chinese heritage, and he worked intensely hard to realize the goal.

“I think Lotus Lantern is important, because for one, it is a personal story about both queer experience and Chinese heritage. In the media nowadays, there is a tendency to homogenize queerness and overlook the intersectionality of different facets of identities. I believe Lotus Lantern is a genuine and vulnerable film that resists that tendency,” said Shen.

LotusLantern_Stills1 — Still from *Lotus Lantern*

After months of work, Lotus Lantern premiered on July 30^th, 2017 at BAMcinématek in Brooklyn for the 14^th Animation Block Party. It then made its way to dozens more festivals and is still continuing its run with three upcoming festivals in the next few months. It was featured as Vimeo Staff Pick and Shen was also invited to talk about his process on Animation World Network.

“It feels surreal how far Lotus Lantern has gotten after I finished the film not long ago. I am still currently processing and trying not to go over my head with all the good news. I am very proud and happy, because this film is incredibly personal and vulnerable. It gives me a lot of encouragement to carry out future projects,” he said.

Shen had three main inspirations when creating the concept for his film. The first was to create a tribute for Zhou Xuan, whose music was a large part of Shen’s childhood. Growing up queer in China, Shen did not have many icons in the media that he could look up to or relate with, but he was always fascinated by the singer and related her to a goddess. When he looked back on these pivotal years, he realized his sentiments towards Zhou Xuan all tied into his understanding of his own queerness, ultimately shaping his life. He wanted to reflect that through his art.

Second, he took the visual style from his grandmother’s praying shrine. His grandmother has a shrine that she prays to daily. When Shen was a child, he was always fascinated by the strange aesthetic of all the artifacts where a gorgeous antique brass double ear incense bowl paired with a cheap oversized disposable lighter she bought at a drug store and crackling chants pour out from a lotus-shaped electronic Buddhist mantra box. The sensibility extruded from his grandmother’s shrine table inspired the campy aesthetic of this film.

LotusLantern_Stills3 — Still from *Lotus Lantern*

“Wow, I am mightily impressed by Xingpei’s work on Lotus Lantern. It’s a steadily emerging style of film that I’m seeing more and more of and this one goes close to top of the class in that style. One of its strengths really struck me as being the very restrained and almost understated way he managed its pacing even as it poured in more and more and more visual elements – in lesser hands the temptation to wind up the tempo would have been succumbed to,” said Malcolm Turner, Animator and Director of the Melbourne International Film Festival.

Shen’s last source of inspiration for his film was his friend and former employer Suzan Pitt, an animator who created the 1979 short film Asparagus. A few years ago, Shen emailed the filmmaker and told her what an inspiration she had been to him. She responded and invited Shen for coffee at her home and a screening of Asparagus, where they had a long conversation about the art of animation. Throughout his entire time making Lotus Lantern, Shen kept the idea and style of Asparagus in his mind. He was haunted by the intricate psychedelic interior space of sexuality and desire in the film. He wanted to create something that was as complex and captivating.

“I really enjoyed Xingpei’s film Lotus Lantern. It seemed to be a deliberate homage to Suzan Pitt’s Asparagus, and it was really great to see an animation refer to another (great) animator’s work in a thoughtful and considerate way rather than just ripping off their style or film for effect. The deep underlying reference to Asparagus opens up ideas about identity, beauty and self, the state of reverie, but Xingpei takes them into new and compelling territory. We are made to think about the common ground of each film and the differences too. It was beautifully made and very thought provoking,” said Artist and Animator, Edwin Rostron.

LotusLantern_Stills7 — Still from *Lotus Lantern*

One of the more outstanding aspects of Lotus Lantern is that Shen made the film with a combination of digital tools (3D software like Maya, and 2D software like Photoshop and AfterEffects) and traditional animation techniques (hand-drawn and rotoscope). It balances two different methods creatively to achieve a lush painterly quality, which is very unique in current animation. The use of these methods exemplifies why Shen is such a formidable animator.

Despite all the critical acclaim and recognition Lotus Lantern has received, the greatest accolade came at the 41^st Ottawa International Animation Festival last year. On the last day of the festival, Shen was sitting alone after his film’s second and final screening. A woman from South Africa approached him and told him that Lotus Lantern truly struck her, especially when Shen talked about the influences of women in his family to him as a queer artist. She put her hand on his chest and told him she was touched before tearing up. The women then left in a hurry before Shen could get her name or her story. He calls the experience the highlight of his career.

“It was an incredibly sweet moment. I have never gotten such a genuine and strong response for my work. It reminded me of the reason why I wanted to make films and tell stories in the first place,” he concluded.

Watch Shen’s moving work on Lotus Lantern here.

Animator, Music

Sijia Huang shows the importance of music in animation

February 1, 2018 ewgpress Leave a comment

When Sijia Huang animates a film, she sees herself almost like a choreographer. She aims to make every movement as seamless and fluid as possible, almost like an infinite tide. This is her priority with every project she takes on. She always ensures she has the perfect balance between tension and looseness, generating the ideal rhythm for all of her films. She does not limit herself to one type of animation, and as long as the audience is moved by her work, she is happy. It is this mantra that makes her one of China’s best animators, and why she is taking the industry by storm.

Huang’s style is evident in every one of her films and is perhaps best displayed in her award-winning film Hear No Evil, Speak No Evil, See No Evil, a film conveying the struggles of humanity. Since then, Huang has seen continued success. Quitting Brave Victory, a film about warrior who begins a journey to find his strongest opponent, has over 2.6 million views online. BoxHome, is a story of a couple who live in a box, went on to win several awards. Breakfast, a fun film about a child’s imagination, made its way to several prestigious international film festivals.

“As an animator, I work for a variety of fields including film, television and commercials. I animate characters based on designs and stories. I would like to say animators are like magicians who bring things to life,” she said.

Huang’s flair for animated choreography is exemplified in the collaborative film for the event Measures & Frames. A partnership between a group of filmmakers and a group of composers, Measures & Frames featured the internationally renowned Pendrecki String Quartet performing five pieces of contemporary classical music paired with original visuals projected against a three-screen display for an unforgettable pairing of image and sound.

Measures & Frames aimed to create a conversation between the pictures and the music. They made something more like a painting: a world that embodies a story-like idea or emotion. It’s an audio-visual experience that gives the audience a new entryway into the music. Suddenly, audiences see structure and form that we couldn’t see before. What seemed impenetrable and unfamiliar can suddenly become inviting and enjoyable, especially with a very conceptual, sophisticated piece like Arcadiana, the film that Huang worked on for the event, which was a main part of the entire production. Music is a large part of Huang’s life, and this project gave her the opportunity to showcase this passion. It was also her first opportunity to animate to the music of a strong quartet.

“I was so happy that I could be the animator for this project. It made me want to make more music related projects. If an opportunity comes up to work on a music video in the future, I will jump all over it,” she said.

When the Director of the project, Michael Patterson, was looking for an animator to bring such a unique film to fruition, he thought of Huang’s work on her film Hear No Evil, Speak No Evil, See No Evil and knew she was just who he needed, knowing she was capable of choreography, which was very important to Arcadiana. He invited her to take part, and she immediately said yes. Patterson is famous his work on the animation for the famous A-ha music video “Take on Me” as well as creating the characters Stray Mob and MC Skat Kat, who appeared in Paula Abdul’s music video “Opposites Attract”.

“Music is abstract and invites the audience in—the visuals have to do this too,” said Patterson when speaking of why Huang’s animation was vital to the project. “The multi-sensory experience invites the audience to understand the form of the music in an expanded way. If you’re depicting the music too literally, you’re limiting the freedom to personally engage.”

Huang designed the main character that was used in the film and did the stop-motion animation. At the beginning of the production, she wanted to shoot the animation using the down shooter with paper cut puppets. When she showed the director her work, he asked me if she could also try to animate another 2D version using After Effect. In order to create a more defined looking for the skeleton puppets, she used the latest character pin and created the dance for two skeletons. With each revision, Huang got closer and closer to their vision, until finally she achieved perfection.

“I had the opportunity to collaborate with Sijia on a project titled Measures & Frames Sijia created the portion of the show that featured two skeletons dancing with one another. This part of the production was crucial to Measures & Frames, and Sijia was the only animator capable of combing choreography and animation to make our vision a reality. Her mastery of a variety of animation techniques made her indispensable to the project. Specifically, her utilization of Adobe After Effects, a digital visual effects, motion graphics, and compositing post-production application, was key to finishing the animation on the project. Sijia’s high skill level in using the latest animation techniques, as well as her remarkable versatility and distinct style, vastly elevated the visual portion of Measures & Frames,” said Michael Patterson, Grammy Award-winning filmmaker and Director, specializing in TV spots and music videos.

Huang stands by famous composer Veronika Krausas, who once said, “For some audiences not familiar with new music and it’s their first time hearing not one but five new works, it’s tough. I think that the added dimension of the video helps smooth that out a bit. This is a way for audiences to actually experience the music more and become more familiar with it. The video helps acclimatize people to the sounds, and then they’re more able to appreciate them.”

Those who attended Measures & Frames on March 28^th, 2015, were wildly impressed with both Huang’s animation and the event as a whole. Experiencing music in a visual way was captivating, and Huang thinks it is of great importance.

“If the diverse crowd that delivered a standing ovation at the evening’s conclusion is any indication, this type of visual music experience has opened the doors of classical composition to a newer, younger crowd than the form has seen in quite some time,” Huang concluded.

Animator, Artist

Art is life for Iran’s Tooba Rezaei

November 7, 2017 ewgpress Leave a comment

When Tooba Rezaei picks up her pencil, she feels her sense of purpose. For her, art is much more than simply making something pretty. Art is about creating. It is a sense of escapism for both herself and the people that see her work. Every single thing she paints or draws tells a story, whether it is abstract or not. She shares herself with the world with each stroke of her paint brush, and is not afraid by this notion. Originally from Iran, Rezaei captivated her country with her talent, and now, she is taking the world by storm.

As both an artist and an animator, Rezaei’s work is both stylistic and intricate. In animation, she is a leader in the field. Her award-winning contributions to SilverFit, a virtual therapy system to train gross motor skills and ADL tasks during rehabilitation sessions or supervised exercise programs specifically for older people, revolutionized the company. After having the roles of background designer, background painter, character designer and character animator, her style was adopted by the company for all of their future endeavors. She even ventured into filmmaking with her animated short A Sweet Dream, which tells the bitter-sweet allegorical look at the desires of little girl who wants the world to see her talents shine through the difficulties of her life. The film went on to win several awards at many prestigious international film festivals, and Rezaei’s versatility was known to the world.

Despite this success, it was her work as a visual artist that started Rezaei’s career, and where her passion that she has had since her childhood lies. Her creations have seen public praise, and she was even selected to paint a display for Westland City Hall in Holland. The painting, titled Variety and Unity, displays symbols from various countries and cultures incorporated into Rezaei’s own style. It has gone on to receive acclaim not just from the employees of the City Hall, but all those who see it.

“Without art, life would be very hard for me,” said Rezaei.

Rezaei’s artwork has garnered so much attention throughout her career that she has been published in several books. One of these was the book Gods and Goddesses, published by Michael Publishing. The book contains 126 paintings from 23 different mythologies, as selected by the participating artists. Each mythology is arranged with a summary write-up of the culture and followed by the subject write up of the painting, artist’s biography and artist’s discussion of the art; the facing page displays the painting. Each artist had to select a god from ancient mythology to portray in their work. Rezaei’s work, titled Anahita, is in the Gods and Goddesses gatefold of the book.

Rezaei was contacted by the owner of Michael Publishing, Michael C. Phifer, to participate in the book. Very few artists were selected by the publisher. As the artwork started to come in, Phifer immediately recognized Rezaei’s style in her piece. He believes her work greatly improved the quality of his entire book, directly contributing to its commercial success.

“Tooba made an incredible painting for the book, and it is easily one of my very top favorites of all them. The color pallet is exquisite; the pose is tantalizing and the image is breathtaking,” said Phifer. “Tooba delivered a knockout piece well ahead of our deadline and it was one of the pieces that helped inspire other artists raise their game. Her piece delivers a very sensual feeling without being blatantly sexy. That is a difficult thing to do and do well. Craftsmanship is an art form in itself that is partly learned and partly instinctive. Tooba is a craftsman.”

Rezaei was also selected to create a piece for the book Inner Vision. The Inner Vision book is made for the Inner Visions show called Contemporary Imaginative Realism at the Abend Gallery in Denver. Rezaei’s painting Anahita shows the ancient Iranian Goddess of water and fertility. It was displayed in both the show and the book, and was a great honor for the artist.

She was also selected to create a piece for The Journal, a collection of masterful international artists from various genres and industries. This book goes beyond a simple art description, as it reveals the creative process and genius of each of the artists themselves. Rezaei was contacted by Jon Schindehette, the owner of ArtOrder to participate. ArtOrder is curator of fine limited edition prints for Beautimarks, educator with Bethany School Applied Arts, and creative director for ThinkGeek Denver and GameStop. Schindehette has more than 30 years of experience in the creative industry and has worked for such companies and brands as: Disney, Fox Entertainment, Warner Brothers, Hasbro, Wizards of the Coast, Harley-Davidson, Microsoft, Kodak, Price Waterhouse, Atari, Activision, Sony Entertainment, Bioware, Bethesda SoftWorks, Crystal Dynamics, and many more. He clearly recognizes an exceptional artist when he sees one, and he saw that in Rezaei.

“I am so honored that my artwork has been published next to all the amazing artists in the industry, such as Ian McCaig, who is an artist, writer and filmmaker. He was involved in the Star Wars franchise and many other iconic film and book projects,” said Rezaei, when speaking of being published in The Journal. “Seeing my work printed next to wonderful artists whose work I admire is a great feeling.”

With the book Spectrum 24, the selection process worked a bit differently for Rezaei than in the past. Previously, she created a specific piece for each book she was published in. However, with Spectrum 24, Rezaei submitted a piece she had previously created from her imagination for her own enjoyment. Only after finishing the piece did she think to submit her work to the book’s contest. Among thousands of entries, her piece was one the few artworks that was selected by the judges.

The book is part of the best-selling Spectrum series, which continued with this twenty-fourth lavishly produced annual. Challenging, controversial, educational, and irreverent, the award-winning Spectrum series reinforces both the importance and prevalence of fantastic art in today’s culture. With exceptional images by extraordinary creators, this elegant full-color collection showcases an international cadre of creators working in every style and medium, both traditional and digital. The best artists from the United States, Europe, China, Australia, South America and beyond were gathered into the only annual devoted exclusively to works of fantasy, horror, science fiction, and the surreal, making Spectrum one of the year’s highly most anticipated books. Rezaei’s artwork Sunset at the Dragon Breeder’s Castle was recognized by the judges as one of the best. These judges included Christian Alzmann, who has worked as an art director on numerous film projects including Star Wars, Star Trek, Pirates of Caribbean, and more.

“It is very important to have your work published as an artist, especially being published alongside among other famous artists. People who already know these artists see their artwork next to mine and they realize that my work is at the level of these other artists. Familiarity and notoriety are very important for an artist. They are a big part of how much work an artist gets and how much recognition they receive,” Rezaei advised.

There is little doubt that Rezaei is one of the world’s most talented contemporary artists right now. Be sure to check out the aforementioned books to get a glimpse into her extraordinary style.

Cover Image “Sunset at the Breeder’s Castle” by Tooba Rezaei, featured in Spectrum 24

International Creative Talents, Television

Ana Lossada perfectly honors ‘That’s so Raven’ with awesome opening to ‘Raven’s Home’

November 2, 2017 ewgpress Leave a comment

1150136_10151813976276153_1984082562_n — Ana Lossada

Ana Lossada, a leading motion graphics designer, loves what she does. She doesn’t wake up with that feeling most know all too well on Monday mornings. She doesn’t feel her week is a monotonous blur until Friday night. She is eager to go into work every day. For her, every day is different, and she has the ability to share her gift with the entire world.

Lossada’s work has impressed international audiences. When working with The Walking Dead, Lossada worked on The Journey So Far, a two-hour special summarizing the first six seaons of the show, as well as the virtual reality experience, a 360 teaser for their upcoming season. She captured the feelings of the main character of Netflix’s Atypical, a teenager with Asperger’s syndrome, with her work on the opening for the show. Working with Disney Jr on the spots Be Inspired with The Lion Guard and Be Your Best with Miles, she worked to encourage young kids to live healthy, active, lifestyles. Her career has been formidable, and nd now, her most recent work on the opening sequence Disney’s new series Raven’s Home, based off the old classic That’s So Raven, has generated quite a lot of attention.

“Disney Channel wanted the main title for their new upcoming show to be as catchy as the old one. As a fan of the old show, I could not say no,” said Lossada.

Raven’s Home is Disney Channel’s new spinoff from their major hit TV series in 2003. Lossada was in charge of creating the live action set that was used for the main title. She had to plan how the talent could interact with the set as well as how they could place the talent next to their names as they appear in the opening credits. She created several different mock-ups for the set using 3D software (Cinema 4D and Octane Render) as well as Adobe After Effects. The selected set had a LED wall that displays animated graphics that Lossada designed and animated herself. During post-production, she oversaw the selection of typography and animation by the interns, as well as adding visual effects to certain shots that needed it.

“Ana’s graphics and visual effects knowledge made her an instant asset to our design team and clientele. Her willingness to constantly go above and beyond her normal call of duty has shown through all of the projects that she’s worked on throughout her tenure with us. Not only has she been a key member of our post-production process, but has now been working with our live-action productions team, lending her talents to assist in shoots and constantly growing in all areas of television and film production. You just know that if she’s involved you don’t have to worry about her giving 110 per cent and whatever is assigned will be done thoroughly and to the best of her ability. You simply can’t ask for much more than that with any employee and we are so thrilled she’s a part of our team,” Mike Greggs, who worked alongside Lossada on the project.

The main title was released in July of this year, and has already reached over 1.2 million views on YouTube alone, as well as being shared through social media and various websites. It has been featured in Buzzfeed, E! Online, and TV Guide, to name a few, with articles praising the opening for its creativity and the way it honors the original content.

As a motion graphics designer, it is not often that Lossada actually gets to go to a set, despite being a vital part of the filmmaking process. More often, she works behind the screen of a computer. However, with the Raven’s Home opening, she worked on the pre-production and production side. Everyone she worked with had the opportunity to see what she was capable of, and just how well-rounded she is for any task. All of her skills were put to use, including designing, illustrating, animating, and even producing. She put everything she had into this project to ensure it resulted in perfection, and it did.

“I rarely get to go to sets, because I usually can’t due to work, but they needed extra help. While on set, I was able to aid with live-animation for the LED wall, and also helped out on the production to ensure it ran smoothly,” she said.

Lossada’s design and visual effects knowledge made her an instant asset to the design team and clientele. Her willingness to constantly go above and beyond her normal call of duty has shown through all of the projects that she has worked on. Not only is she a key member of Big Machine’s post-production process, but she has now been working with their live-action production team, lending her talents to assist in shoots and constantly growing in all areas of television and film production.

“I’d suggest to students entering the creative industry, they should open their expertise not only to design, but conceptual thinking and execution skills. Especially today, where there is always something new (interactive for example), they need to be able to adapt fairly quickly to the evolving technology and software updates, and be able to execute an idea based on the rising technology,” said Lossada.

Watch Lossada’s outstanding work in the Raven’s Home opener here, and watch Raven’s Home on the Disney channel to see it on a regular basis.

Composer, Uncategorized

MADDURY CREATES AN EPIC SCORE ALONG THE STORMFRONT

October 7, 2017 Lorraine Wilder Leave a comment

One of the most important things that Steve Jobs proved in his illustrious career is that vision is equally as important, some might say even more so, than the ability to manifest. There’s a bit of a chicken/egg quandary there but, what Jobs made clear was that genius exists in the birth of an idea just as much as creating something. Of course, the symbiosis of these two factors are essential. Technology has created an ease that never existed before. It allows individuals to do what took legions previously. Consider entertainment. The ability to create full length animated productions that are vivid and amazingly realistic require a fraction of the man power previously needed. The same can be said for music. Modern purveyors are able to use technology to make single droning notes or the sonic onslaught of a major symphony orchestra…all at the fingertips of one person. Of course they may not sound exactly like an orchestra with the subtle perfect imperfections that are the human trait but, the end result is so moving and virtually undistinguishable that only the most discerning experts might even notice the minute difference. The animated film “Along the Stormfront” is epic in both its action and its music. Sai Sriram Maddury is the composer who was contacted by Griffin Giersch (Director & Screenwriter of the film) to match the tone of this larger than life story.

“Along the Stormfront” is an animated tale with epic fights and a huge visual landscape. A powerful score was needed to match the striking visuals. The idea was to balance the humor of the tiny characters while also rising to acknowledge the epic battle scenes. The music in the film was the ingredient which empowered the characters to become something akin to superheroes during the battle scenes. In a distant futuristic world, Finn (a fox) and Dallas (an armadillo) take a bus to get to town. They are later attacked by deadly Monster who jump onto the bus. The personalities of these characters are representative of the characteristics the animals are noted for; however, the events of the story call them to achieve inner strength and greatness in a classic story of self-discovery. It’s no coincidence that Maddury’s score recalls visions of superhero films and their grandeur. When Finn stands his ground for himself and his friend against a seemingly unconquerable oppressor, his bravery is announced by a huge brass section.

Griffin Giersch (Director, Screenwriter, & Animator of “Along the Stormfront”) declares,

“Sai was an incredibly important part of making Along the Stormfront what it was. His music brought the project to a higher level that it could not have reached otherwise. The goal with the story was to make an epic action/adventure with elements of suspense, tension, excitement, and some humor thrown into the mix as well. Sai brought all of this to the forefront with his music, letting all the moments of this story shine through. Working collaboratively on projects like this that have so many different aspects and pieces can often be a huge challenge, especially when it comes to communicating and sharing ideas to get everyone on the same page creating a cohesive work. Sai was always right there with us, listening and understanding our thoughts and ideas. He did more than just listen; he brought his own ideas to the table as well. Ultimately, his creative voice came through in a strong way that we hadn’t even expected. His contributions to the project made it even better than we’d hoped.”

Maddury concedes that modern technology has made composers capable of spending more time experimenting with their ideas and sonics with a much more budget friendly approach. Instead of having studio musicians wait “on the clock” while varying approaches are taken, a composer is allowed to hear each of their ideas on a schedule that is conducive to inspiration. This characteristic however does not preclude the use of real instruments and musicians. Sai communicates, “Technology plays a vital role in the process of film scoring. Due to the advancement of technology most of the job is done at the studio with Computers installed with DAW applications (Digital Audio Workstation) and connected to MIDI Keyboards and speakers. The major advantage in today’s music programming technology is to have amazing sample libraries for film scoring, allowing composers to create an orchestral score and make it sound exactly or very close to a live performance. This helps directors and producers to listen to them before going to the scoring stage. Basically now we can have the mock ups for the entire score sound close to the live recording. But for a film that demands an electronic score, it can pretty much be written and produced in your DAW at the studio. That being said, I love the qualities that come from a more traditional approach in film scores. I’m a musician and have a soft spot for traditional or organic instrumentation. I think it’s the life of a modern composer to use the proper tool for each film they work on.”

It’s a testament to this composer’s talent and creativity that he conceived of and created the score for “Along the Stormfront” based on storyboards and sketches rather than the final film. The common practice in the industry is for a composer to view either dailyies or the completed production and then compose based on this. Against normal convention, Sai discussed the characters and the story with Griffin, composing during the animation process in order to meet deadlines. Proof of the success of the film and its composers work lies in its being recognized as an official selection to the Full Bloom Film Festival 2015 and Carrborro Film Festival 2015 as well as receiving the Gold Remi Award at the 49TH WorldFestHouston International Film and Video Festival. Discussing these accolades, Maddury remarks, “I personally consider awards as a token of encouragement requesting the recipient to contribute more to the respective field of art with which we are involved. Even though I did get more projects to work on as a result of my score for Along the Stormfront, having the experience of working on an award-winning film will always keep one motivated and inspired to work hard and contribute more to the art of film scoring/storytelling.”