Tag Archives: Chinese Talent

Producer/Director Xueou Yu experiments with magical realism in award-winning film

Xueou Yu was just a teenager when her mother bought her a book titled Top 250 IMDb Ranking Films.  At the time, it seemed like a simple gift, but it quickly changed her life forever. She began watching some of the films in the book, and before she knew it, she had watched all 250. After immersing herself in the dynamic artform, Yu became in love with cinema. She could travel to far lands, go back in time, learn about different cultures, all while sitting on her couch.

Now, Yu is a celebrated film director and producer in China and abroad. She is known for her work on films like VincentKa Ka Ka Ka, and Donna, as well as commercials such as Sirui Pocket. She is known for her expertise in her craft, with over 60 thousand followers on social media, who look for her posts providing feedback on current movies and television shows.

“I think film is a tool to expand our lives. To me film can maximize our life experiences. I want to spend my life giving others this kind of experience,” said Yu.

One of Yu’s first tastes of international success came with her dynamic drama Asa Nisi Masa. At the time, she was very drawn to magical realism in film, the mix of surreal and reality greatly attracting her artistic mind. She wondered what she could create with this in mind, and began exploring ideas that would draw people in while also challenging them. That is when Asa Nisi Masa was born.

Asa Nisi Masa follows a man who has never believed in magic, when one day he walks into a bar and finds out the bartender has found his true love by the help of a genie. The genie lives in the men’s bathroom in the bar, and is there to grant wishes. Yu also wrote the script, on top of producing and directing the film. It is a simple and funny story, and she wanted to convey that one never knows what will happen, even if it is something you never thought possible.

When Yu first started working on the film, she had difficulties finding a cast and crew as many were unsure of what they deemed a “weird” story. However, Yu had an important outlook: when making films, if the crew doesn’t believe in what they are creating, they won’t create a work of art. Commitment, she finds, is one of the most important aspects of filmmaking, as it is such a collaborative effort. With that in mind, she worked tirelessly to find the right people who not only could execute her vision, but who believed in it as well, and her hard work paid off.

By Reina Du
Xueou Yu on the set of Asa Nisi Masa, photo by Reina Du

Asa Nisi Masa premiered at the 2017 Blow-Up International Arthouse Film Fest, where it was an Official Selection. From there, it saw great success, and went on to win awards at the International Independent Film Awards and the NYC Indie Film Awards 2017. Such success could never have happened without Yu, who was the driving force of the film.

“I created this project to experiment with the language of film. I think I successfully created a mysteriously odd world. I was able to spread many of my weird thoughts and I had a lot of freedom to really do what I wanted, because I was also producing it. Experimenting is always fun, and even though there are some technical aspects that some would question, I created exactly what I wanted, and it really resonated with audiences. It is a reminder for myself to never stop experimenting,” she said.

At the early stages of pre-production, the most pressing question was asked: how will they show a genie? Was it going to be animated, or an actor in costume? Yu decided on the latter. She thought that by making the genie seem like a regular person, it further portrayed the idea that although the idea was magical, it could happen in the real world, with genies walking among us. To blend the magical aspect, she had two characters sitting at the bar based on a painting by René Magritte, adding that artistic touch for viewers. She truly mixes the surreal and real together to create a unique feeling.

“They call it magic realism, but to me the realism part is always more important because that’s how we live in this world. In this film you still see the realism play a big part,” she said.

Needless to say, Yu is a determined and talented filmmaker. She is a leader and an artist, and knows how to captivate an audience through her work. Asa Nisi Masa is just one example of what she is capable of, and audiences around the world can continue to expect great things from this filmmaker.

She believes her passion is why she has seen the success that she has, and encourages all those looking to follow in her footsteps to truly be in love with filmmaking.

“Don’t go into filmmaking because you think it looks cool or can bring you fame and you make what would please a crowd. Do it because it is what is in your heart and find the subjects you really love and just keep going. Don’t pretend to be the person who you are not, and don’t be ashamed of what you can’t become. Focus more on doing the things that you really love. This is an art, it takes talent and a lot of commitment,” she advised. “If you have both those things, never give up.”

 

Photo by Daren You

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Producer Guoqing Fu brings China and America together with award-winning film ‘Underset’

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Guoqing Fu

Filmmaking allows China’s Guoqing Fu to explore the unknown psychological world and explore his endless creativity. He feels a thrill whenever he embarks on a new project, with the purpose of reflecting and exaggerating social phenomena, to arouse resonance in people’s hearts.

“As the eighth art form of humankind, film is the crystallization of the first seven art forms, which perfectly interprets the inner artistic passion of filmmakers. The artistic and creative pleasure that cannot be obtained in the real world can be infinitely expanded in the film world,” he said.

Throughout his career, Fu has shown why he is an in-demand producer in his home country and abroad. This is exemplified with his films Gum Gum, La Pieta, and Over, to name a few. He has a sincere desire to educate and entertain the masses through his work, with no plans on slowing down.

“My goal is to better disseminate Chinese and American culture, making more collaborative projects and bringing more culture and art into the film world,” said Fu. “I feel that the film and television cooperation between China and the United States has great potential. I am willing to be a pioneer and keep working hard.”

The producer became one step closer to that goal with his film Underset. Taking place in the Republic Era of China, after the main character, Qianyue Zhang, was married, he went to his hometown to find his friend, Mingtang Wang, but he accidentally finds a dead body in his hotel room. The police take the owner of the hotel, his wife, and all the hotel customers into custody. Qianyue’s wife and her father arrive to learn about the incident, but it is all too much for him to accept, eventually leading to his death.

Premiering last June in Beijing, Underset was a great success in both China and America. Not only was it an Official Selection at many prestigious festivals around the world, it took home several awards. These include Best Feature Film and the Diamond Award at the Hollywood Film Competition, Best Feature Film at the Hollywood Film Competition, Best Original Music and Best Production at Macau International Movie Festival, Best Feature Film and the Platinum Award at the NYC Indie Film Awards, and Best Feature Film at The European Independent Film Awards.

“I am very honored as one of the most vital members of the team. It’s my first time being a producer on a truly Chinese feature film. When I heard about the awards from my friends and crew members, I was excited,” he said.

Fu was a co-producer on Underset, taking on key responsibilities like script selection, hiring team members and setting up the team. He coordinated every single department, solved any and all problems on set, ensuring everything went smoothly without any delays. He always did what needed to be done to stay on top of things, making a strong team and a great film.

Most important for Fu, Underset is a Chinese domestic film. The production environment is very different from the United States, but this producer is determined to be a bridge between Chinese and American film cooperation, a large and challenging task he is more than willing to take on.

“It was hard, but I think it was worth it. It was my first time managing a whole production in China. In the beginning, I needed to care about all the parts, because it makes me learn more about the Chinese film industry. It has some advantages, but it also has disadvantages. I love those experiences, some of them are challenging, but challenges make me stronger and a pro for next time,” he said.

Keep an eye out for Fu’s future works.

Sound Mixer SiYao Jiang terrifies audiences with ‘Slicker’

As a sound mixer, SiYao Jiang spends his day on film sets and television productions, always experiencing something new. He comes to work each day prepared to not only excel technically, but creatively as well. He knows the importance of sound when watching your favorite movie, being able to take audiences to a different place and time through what they hear.

“I am not that kind of person who can sit in an office all day, I need to move around, and production sound mixer is the perfect job for me where I do audio and recording in different locations every time. Secondly, I get to meet different people during different sets,” said Jiang.

Jiang has spent his career impressing worldwide audiences with his talent. He has worked on national commercials with leading brands, like the Japanese air conditioning company Daikin, and on award-winning film productions, such as Apple, as well as Bag of Worms and Starf*cker. He is incredibly versatile, knowing just how to bring on the laughs or terrify audiences, just as he did in the horror Slicker.

Slicker is a suspenseful horror film about Eddie, a cocky businessman who is lost in the middle of nowhere with an empty tank of gas, and no idea what direction to take next. He finds himself seeking help from a pair of locals who are hiding a deep disdain for outsiders, and a dark secret. The help he finds is not what it seems to be, leaving Eddie fearing for his life. He is faced with a decision, and his choice leads to grave consequences.

It was the first horror Jiang mixed, so it was an interesting experience for the sound editor. He found the story fun, but also slightly disturbing, and he wanted to help scare the audience. He also found that the film was more than just a scare tactic, as it teaches something at the very end.

Slicker has gone on to see tremendous success at many film festivals around the world. It even went on to win several awards, including second place at the International Horror Hotel, and was selected into the End of Days Festival this past summer.

“I feel great that Slicker did so well. After all the challenges that the sound team faced and working so hard to overcome them, it is great that other people recognized our efforts,” said Jiang.

The setting for this film was in a forest, and Jiang found shooting in such an environment challenging but fun in terms of sound. The environment was pretty difficult, with lots of people being bitten by fire-ants, including him, and the weather was very humid, so it really restricted the range of the wireless. The first day of shooting, the system wouldn’t turn on and the mic wasn’t functioning as it was getting wet. Luckily, he had a backup and it was smooth sailing from there. He made sure to come prepared with alternative options every day afterwards.

“I like challenges, and this project is really challenging. Lots of wide shots, limited space, and super humid environment which makes the sound team very difficult to work with. Luckily the production gives us enough time to sort the problem out,” he said.

Watch Slicker and prepare yourself to be terrified.

Producer and Director Ace Yue tells heartwarming LGBTQ love story with new film

As a filmmaker, Ace Yue takes an idea and brings it to life. Originally from Shenyang, a north east city of China, Yue has always had a passion for the art form and has dedicated her life to bringing captivating stories to the big and small screen. As a producer, she finds just the script and team to make a vision a reality, and as a director, she follows her instincts and provides a sound voice of leadership for her entire team.

“I like to give every character in my stories an entire life, no matter how old they are. I am building up an entire world for my cast, allowing them to feel the character, making friends with them, then, becoming them. I want the audience to be taken away by the story, creating a cathartic experience for every viewer,” said Yue.

This in-demand producer and director made headlines last year with her award-winning film Gum Gum, which she wrote based off her own life experiences, but Yue is no stranger to success. She also has highlights on her resume such as By Way of Guitar, La Pieta, K.a.i., and many more.

“I think this is a job that requires a sense of responsibility. It’s fun and full of creativity. In fact, creativity and on-the-spot ability are my most important skills of being a producer and director, because we can never predict what will happen on the set. So, having a very high ability to adapt is key,” said Yue.

Recently, Yue has seen great success with one of her newest films, the drama Hank. The film tells the story of Hank and his husband Tommy who are struggling to save their 15-year marriage and entertain the idea of an open relationship. While this might be working well for Tommy, Hank struggles to cope with the change as well as the challenges of being old.

Telling an LGBTQ story was important for Yue, who immediately said yes to the film after reading the script. She has worked on many genres and is incredibly versatile, but this was her first time telling a story about this community. She feels film can provide a voice for underrepresented groups and educate viewers on key issues, and taking such a heartfelt look into the loving marriage of two homosexual men touches on all the reasons she wanted to become a filmmaker to begin with.

“Learning to understand who we are, and respect everyone as they are, is of the utmost importance. It is the greatest aspect of this film. In real life, most people like to look at things with a preconceived perspective. In other words, people just want to see what they want to see. Rarely will we analyze and understand the problem from the perspective of others, and then everyone will have such a state of mind that they are freaks and not understood by others, and then generate inferiority and escape from life. What this film tells is that no matter how others treat themselves, they must first face themselves honestly, don’t treat themselves as aliens, bravely accept themselves, pursue what they want, each of us is equal. The gender orientation, the preference of the things themselves can be different. Don’t worry about the eyes of others. It’s right to be happy for being myself,” she said.

Hank premiered at the Burbank International Film Festival and was an Official Selection at the Hollywood International Film Festival. It was an Honorable Mention at the Los Angeles Music Awards 2019 and has a lot more expected for the year. This month, Yue and Hongyu Li, the director of Hank, are heading to HRIFF 2019, the Hollywood Reel Independent Film Festival Red Carpet Press Event on February 15th.It is also an Official Selection for the world-renowned Cannes Film Festival later this year.

“The success is sensational. We use our profession to tell meaningful stories in a visual way, working hard on every detail. Being recognized by audiences around the world is also a way to make us more motivated and more determined to go do what we want to do, to tell the story, to shoot the film,” she said.

As the co-producer on the film, Yue made sure that any unexpected situation that arose on set was instantly taken care of. She helped the director create a good working environment, allowing everyone to focus solely on creating a work of art.

Yue knew the importance of the film they were creating, making it her sole focus and drive every day she was on set. The feeling was infectious, with the entire cast and crew feeling the same.

“I have a lot of LGBTQ friends. We are just like them, everyone is human, there is no difference. What I want to say is that they are not special groups. The discrimination of many people is that their own starting point is wrong. True love does not mean that men and women together breed the next generation, but a soul meets another soul that can truly understand each other,” she concluded.

China’s Zanda Tang talks love of animation and the importance of research

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Zanda Tang

Hailing from Dalian, a coastal city in Northern China, Zanda Tang has made quite a name for himself both in his home country and around the world. With a unique style, he has become a leading Animation Concept Artist. He adopts a variety of painting techniques, always adapting to what each new project requires to best tell the story. He is constantly learning, staying up-to-date with the latest styles of painting, allowing him to jump out of his comfort zone and bring innovative ideas to whatever film he takes on.

“Animation is the least restrictive tool for spreading your ideas. It can be more exaggerated and imaginative than a movie. Compared with the words in books, it can more accurately convey your design and details. Now more and more movies use animation to help with shooting, which makes me more confident in this industry,” he said.

Tang has worked on a number of award-winning films alongside decorated colleagues. His film Lion Dance took home nine awards and was an Official Selection at over 30 international film festivals. He saw similar success with Diors Samurai and Baby and Granny, captivating audiences around the world. No matter the project, Tang makes sure to extensively research all aspects of the story, leaving no detail left behind.

“For example, if I were to design a kettle in an animation project, I would put in the work required to make it more than just a simple kettle. First of all, I would collect a lot of information about the kettle based on the story background and character information of the project. I would collect information from various fields, such as screenshots of illustrations on the ancient painting network, pictures of movies, pictures of goods online and even descriptions in books. When you have a lot of information elements, then the really interesting part starts. You can put all these different elements together and eventually you can design multiple designs based on the identity of the owner of the kettle and the environment. Each object becomes its own character, and that’s when the creativity of animation really shines,” he said.

This determination and talent is exemplified time and time again throughout Tang’s career. Last year, he had great success with many projects in China, from promotional campaigns to informational material. Early in 2018, he began working on Completion of the Compilation of the Chinese Dictionary for Baidu, the popular Chinese search engine. Tang’s work was similar to the Google Doodle, and was seen by millions.

The dictionary was compiled by more than 300 experts and scholars from Sichuan and Hubei provinces on March 9, 1968. The list includes about 56,000 words. It is the largest Chinese dictionary in the world with the largest collection of Chinese words and the most complete definitions. It is a large-scale Chinese special reference book for the purpose of explaining the shape, sound and meaning of Chinese characters. Tang took on the role of characters, props and environment designer. With the compilation of more and more materials, it gradually formed a huge Chinese dictionary, and the dictionary closed after it formed. Bai and Baidu were finally written in the data card.

In the Spring of 2018, Tang also had the honor of working with the China Academy of Space Technology on a 2D animation project. The video created shows the ancient beacon fire that was used to transmit information, and then the wild goose satellite appeared to complete the transformation of modern social satellite information transmission. This is followed by a demonstration of the practical application of the constellation of subsequent satellites in human society. Hundreds of them circle the earth and connect with each other, all of them reflecting the theme of “satellite application, light up life!”

Tang took on the visual design of the video. He used the planar design, because the proportion of the chopping screen is special. In order to make better use of the advantage of the ultra-wide screen, he used large scenes in the design to better show the world, the ocean and the universe.

Undoubtedly, Tang has had a formidable career in animation, and has no plans on slowing down. It was not always an easy road to get to where he is now, with times of self-doubt and the struggle to create. He is so glad he persisted and never gave up, and he encourages all those looking to follow in his footsteps to do the same.

“Having personality and style is a good skill. In this industry, having good painting skills and understanding more diverse painting styles is a foundation. Don’t be afraid to learn other people’s styles and don’t linger in your own safe zone. Challenge yourself so that you can bring yourself more surprises,” he advised.

Colorist Cynthia Chen shows emotion behind Sichuan Opera masks in award-winning film

When Cynthia Chen was a little girl growing up in China, she was always inspired by her mother. She was an art teacher, and a young Chen therefore began painting from a young age. She was always sensitive about the different colors she used and playing around with color always amused her. As she grew, this fascination only intensified, and she found it impacting her hobbies. She began to have an interest in photography just to play around with the photos while editing, changing the colors and enhancing them to create a captivating piece of art. When she began filmmaking, she realized how impactful color is to every shot in a piece, conveying emotions and acting as another way to tell a story. It can impact film styles, she realized, and when she already had an interest in editing films, she realized that being a colorist would allow her to explore this interest she had from childhood and turn it into a fruitful career.

Chen is both a highly successful editor and colorist. Her passion for what she does is unwavering, her talent unparalleled. Every project she has been a part of, including I Don’t Want to Sleep Alone, OffsprungSlingshot Prince, and The Last Page, have gone on to critical acclaim at many of the world’s most prestigious film festivals thanks to Chen’s efforts.

“Just like editing has a rhythm to tell a story, the color, as another method to express the emotions, also can have a “rhythm” when it comes to contributing to create a film. I believe a film masterpiece must be treated and polished as a great art piece. Color grading enhances the texture of a film picture which makes it become a completed art piece. Every time I finish the color grading works, the group of filmmakers I am working with are always shocked after seeing the before and after pictures. That is my proudest moment. The whole color grading process makes me believe that my talent brings this film into a higher level,” she said.

One of Chen’s greatest successes as a colorist was the film Mask. The animated drama looks into masks in Sichuan opera that are traditionally used to reveal the changes of inner feelings and emotions of the characters participating in the drama. The masks turn abstract emotions and mental states into visible and sensible concrete images, and reveal the feelings of the characters inside the story. By raising the hand, swinging a sleeve or tossing the head, an actor uses different masks to show different emotions, expressing invisible and intangible feelings through visible and tangible masks. Mask, is inspired by Sichuan Opera Face changing. It is a story behind a mysterious mask, which shows different patterns as different lights go through.

The three characters in the film are heroes from different traditional Chinese historical contents. Qingshi Huang, represents as the breadth of vision, is the first king in Qing Dynasty.  Monkey King, one of the most famous and classical characters in Chinese fairy story, the guardians of his master, as the leader protected his group on the West Road, through eighty-one trials and finally reached the goal. Zhuge Liang, the smartest military advisors from three kingdoms era, served for Bei Liu, represents wisdom and loyalty. Those characters are also three heroes in Chen’s heart. For the Chinese native, it was an honor to work on this film that has a deep Chinese culture background.

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According to those three different characters, Chen decided basic color tunes for each one. The king Qingshi Huang has a yellow and green color tune because in Ancient China, yellow means power in social classes. Zhuge Liang, who represents wisdom and loyalty, uses a blue color tune as the main color base. In the color theory, blue connects to calmness and cool emotions. Chen set golden and orange color tune for the brave Monkey King as those colors stand for positive minds, passion and braveness. Therefore, the scenes where those three characters appear, and the weapons on their hands, have the unite color tunes.

As the entire film was CGI, the renders had a strong contrast in colors, which Chen thought looked very digital. To solve this problem, she decreased the contrast of the entire picture, adding some yellow color tune and film grains. She then adjusted each scene for each character, and finally finished the color grading work. She helped to bring the whole picture to a new stylized level.

“This short film had a very large creative space for me to try on the different color palettes and stylize the picture, which made this piece very interesting and fun to work with. The CGI images contain more color information than the images shot by cameras, so there was a lot of space for me to adjust the color for this film,” said Chen.

Mask had a tremendous film festival run with the help of Chen. It was an Official Selection at the New Media Film Festival and the Asian Film Festival of Dallas 2018. It also went on to win the Award of Excellence at both the Best Shorts Competition 2018 and the One-Reeler Short Film Competition 2017. Chen could not be happier about the film’s many accolades.

“It was such an honor to work on this project that explores such an important part of Chinese culture. This is a milestone project in that it was a brand-new experience for me. The success of this film encouraged me to do more color grading work in the future which has more culture background,” she said.

The new works Chen has contributed to, feature film Indivisible and documentary Fantastic Fungi, are expected to be released later this year. Be sure to check them out to witness this colorist’s talent first hand.

Character Technical Director Qiao Wang brings iconic characters to national Target campaign

It is not often that one individual is both technically and artistically inclined. Such skills normally find themselves separated, considered two different ways of thinking entirely. However, this is not the case for China’s Qiao Wang, where the fusion of both technology and art have led to a dynamic skill set that most do not possess. As a Character Technical Director (Character TD) or Character Effects Artist (CFX), Wang combines his technological way of thinking with his innate artistic talent. Compared to other roles in a CG animated film or a visual effects driven film, a Character TD tends to be both artistic and technical, and most of the time requires more technical knowledge and skill sets than other roles. As Wang was trained in both art and science, he knew those two roles would be a great fit for his career path, and he has dedicated himself to it ever since.

Wang now finds himself as a leader in his industry, having worked on several prolific projects. Whether he is working on films, such as Avengers: Infinity War, music videos, including the hit “Filthy” by Justin Timberlake, or commercials, including a series of recent ads for Lexus, Wang’s talent is evident, using CGI to create extremely realistic looking characters and objects.

“To me, design is to create a better experience or better life for users. The artwork, character animation system or whatever I design, is simply trying to make the users happy, to create the most efficient setup to make their lives easier. I think that’s my design style,” said Wang.

One of Wang’s ongoing professional relationships is with the iconic department store Target. He has worked on many commercials for the company over the past couple of years and enjoys it every time. They were one of the first series of projects that he did at Method Studios and they incorporate many aspects of what he likes about his job. The commercials offered a variety of digital characters, from Marvel superheroes, Lego characters, Trolls, ponies, Barbie dolls, etc. They all have different body types and they all require different rigging and character FX setups.

The challenge was creating such an array of characters, and Wang was eager to develop them.

Last year, Wang worked on the store’s Holiday campaign, including “Together’s The Joy | Target Holiday 2017”, “What Are You Thankful For This Thanksgiving | Target Holiday 2017”, “A Home For The Holidays | Target Holiday 2017”, “Order Pickup | Target Holiday 2017” and “Super Mario Odyssey – Now at Target 2017”. This year, he has worked on two commercials for the company’s “Jurassic World” campaign, “Target 2018 – Giant Steps” and “Target 2018 – Dino Clash”.

“All these spots are all over the internet and TV, and they’ve got millions of views, with very positive reviews. It feels great that consumers love the creative content that we did for our clients. I was so happy reading the reviews on YouTube, kids are very into the toys, cartoon characters, and the short stories. I feel very happy to see all these characters come to life, and I’m very excited about getting ready for the new Target holiday commercials in 2018 and creating more fun characters,” he said.

On every commercial, Wang jumped into production and started creating characters’ rigs including skeleton animation system, cloth and hair/fur simulation effects right away due to the tight schedule and large amount of CG content. He built characters and wrote thousands of lines of code for tons of different types of digital characters, props, vehicles, and massive environments.

Wang was also responsible for cloth and hair/fur simulation, muscle effects along with various other character finishing tasks and shot finishing tasks. He essentially is a groomer for the hair and fur, and characters like Trolls have a lot of hair to be managed. His skills in hair/fur simulation were essential. There was only one groomer in the studio besides Wang, who was quite busy at the time, so he stepped up and helped deliver high quality hair grooming and simulations.

One of Wang’s greatest accomplishments for the Target commercials was the system he developed to create generic rigging templates for Lego characters, Minions, and Barbie doll characters, which he was then able to apply to many other characters that had similar body types. It helped create facial rigs, and lip syncs to improve characters’ facial workflow and performances. The cartoon character facial setup system saved Wang and his team a lot of time, as the old system was broken. Wang’s new system saved the entire production.

“I really like how the commercials merged characters from different worlds, different productions into one story, and made them look like they belonged to the same world. I like to work on different types of characters to face different challenges. I really enjoyed being able to contribute to the character technology pipeline and workflow for the studio. The story and the lines are very entertaining and working on them makes me feel like the holiday season is right around the corner. Even though these are VFX commercial projects, we really treated them as top-notch fully CG animated short films,” he described.

Keep an eye out for the 2018 Target Holiday campaign to see more of Wang’s outstanding work.

 

Photo by Dustin Han

Youjia Qian provides insight and artistry to new music video for DeathByRomy

From the time she was a child, Youjia Qian always had a great interest in the arts and fashion. She learned to play the flute at a young age and began painting very early in her life. Music was always a great passion of hers, with an eclectic playlist featuring many genres. She enjoys expressing her attitude and emotions through clothing and accessories, which she has all her life.

“I think clothes show the characteristic of one person and the style that they want to express at that day. Same as artworks, dressing is also an art. To me, being a stylist enables me to help others to show their attitude with clothes,” said Qian.

Now, Qian is a celebrated stylist and art director, and a leader in her industry. She has worked on many successful music videos, such as “Say Less” for Roy Woods, “Devil in California” by Burna Boy, “Talking to Me” for Gab 3 and “Hollywood Angel” by BEXEY and Gab3. She has also made her mark with commercials, working with the famous department store Barneys New York earlier this year on their “Starwalk” campaign.

“I think the greatest challenge as an art director is pre-communication, since the visual effect is hard to express with words. Sometimes customers are not able to imagine what you want to express and then I need to prepare so many cases and proposals with clearer visuals to let them know what I want to express finally. I always make sure to discuss everything with my client in detail. Any problem that arises can be overcome with patient communication,” she described.

Such an attitude is why the art director was approached by newcomer DeathByRomy to take on her debut music video. DeathByRomy needed an experienced professional at the helm to make the project a success, and she knew Qian was just the person. Qian enjoys working with young artists, giving them insight into what it takes to make a hit video.

“I am very happy to work with female artists and hope to cooperate with more girls and new artists in the future,” said Qian.

Qian was eager to work with DeathByRomy. The two had an understanding that the video would have a slightly more feminine feel, and as the two are both female, they found it easy to strike a balance in what they both envisioned. They spent a lot of time discussing the details prior to shooting. They decided to use a dreamy color to express the feeling of youth, while interspersing a lot of cute shots to express a girlish feeling.

“I think this new artist is very willing to try new ideas and styles, so the actors in the audience are some of her own friends, and the cooperation with everyone is very harmonious and happy. We can also know what kind of things and styles young people like now through the communication,” said Qian.

The video was released in June of this year and was published by Elevator. Watch it here to witness Qian’s artistry first hand.

Sabrina Yu combines artistry and storytelling for ‘The Good Memory’

As a storyboard artist, Sabrina Yu is one of the first people responsible for taking the words of a script and turning them into a motion picture; she is the connection between the writer and the director, helping to visualize the story. She can always find the most suitable shooting angle, accurately grasping the emotional changes of the characters’, and designs the scenes to most effectively tell the story. Such a role requires her to understand every aspect of film production, every role and process from beginning to end, and as an avid film lover, that is just why she loves what she does.

Hailing from China, Yu has taken the film industry in both her native country and abroad by storm. She has worked on several award-winning films, such as Cello and Inside Linda Vista Hospital, and has no plans on slowing down. She is an extremely in demand storyboard artist, and her distinctive style enhances every project she takes on.

“I like to use the changes in black and white to show the development of the story, and then grab a little main draw, with a strong contrast. Focus on one point, like a main background or an actor’s emotional facial expressions, and blur the rest,” she said.

One of Yu’s most decorated projects to date is the 2016 film The Good Memory. Not only was the flick nominated for Best Short Film at The Chinese American Film Festival, Glendale International Film Festival, and the International New York Film Festival, but it also took home the top prize at several other prestigious international film festivals, such as the California International Shorts Festival, Hollywood Boulevard Film Festival, Hollywood International Moving Pictures Film Festival, and more.

“I like that in this film I did new things.The style of the film has a set of times,” said Yu.

The heartbreaking drama follows Eric, a husband and father who is celebrating his birthday. He meets his wife and daughter in a café for a brunch, but it is revealed to be a memory of that same day the previous year, ultimately leading to tragic consequences.

“This is a story about reminiscence, and at the end of the film, you will find everything showed in the film are just memories, which makes me feel that the story is very special and memorable,” said Yu.

The moment Yu first read the script, she was touched by the story and knew just how to illustrate it. She could picture every scene in her mind vividly and began drawing. Her storyboards created the background of the film and helped set up the story. They helped the production team see how the time change could be achieved through film, as some scenes are flashbacks.

After discussing the script with the scriptwriter, Yu first drew out the main scenes, showing them to the Director to adjust and decide the main atmosphere of the film. She suggested that the director join the light and shadow changes to reflect the warm feeling, drawing this in the storyboards to show how effective this technique could be. Her suggestion proved very fruitful.

Undoubtedly, Yu’s talents as a storyteller and filmmaker translate directly into her storyboarding. She encourages illustrators to go into the trade, as it is often overlooked but an extremely vital part of filmmaking.

“Read more, watch more movies and draw more. The creative inspiration accumulated from it has paved the way for work. Communication is very important, work with your team closely, patiently listen to other people’s opinions, but also insist on your own ideas and dare to say it,” she advised.

So, what’s next for this talented storyboard artist? She is currently expanding her talents to a children’s storybook. Keep an eye out for it as well as her future films, you definitely won’t want to miss them.

Yun Huang talks editing powerful new film ‘Stardust’

Editing is about emotion, and Yun Huang knows this well. In order to be successful in her field, she knows that understanding every detail in a script is a necessity. She does not simply put footage together, she tells a story, and she has to know the best way to captivate an audience.

“Being an editor provides me with a chance to tell the story to the audience in my way. I can alter a script if necessary and trust my emotional instincts. I connect with people. This job provides me with a great sense of accomplishment,” she said.

No matter what project she takes on, Huang is sure to keep the story at the forefront of her mind while editing. This is evident in all she does, from the powerful commercial “Choice” encouraging girls to follow their hearts, to the informative and telling docuseries Unveil China Outside China, educating its viewers all over the world on the country’s social and political happenings.

The challenge of any new project is that I have to figure out how I can attract the audience best; for example, how to make an audience laugh at the point that we set up. I always go to the cinema or some film festivals to watch with audiences to see their reactions based on the editing. I should know their thoughts and therefore know how to make my work resonate with the audience,” said Huang.

Huang’s most recent film exemplified just how she connects with viewers. Stardust tells the story ofa male Chinese agent who, loyal to the country, finds out that his most trusted partner, a female Chinese agent, betrays their country. However, as the story progresses, he begins to question his beliefs and the truth.

“I like the story. I’m touched by the soldier’s loyalty to the country and their missions. I believe that showing this kind of emotion is what film is all about,” said Huang.

After premiering earlier this year, Stardust has gone on to several prestigious international film festivals. It was an Official Selection at both the Austin Spotlight Film Festival and Direct Monthly Online Film Festival, an Award Winner at Accolade Global Film Competition, and the winner of Best Action Short Film at Five Continents International Film Festival. With all this, Huang herself was awarded Best Editing at Festigious International Film Festival.

“I was so excited that it got so many awards, and I got an editing award. It just goes to show that hard work and determination will pay off,” she said.

Huang was both the video editor and colorist of this short film, and it was her first time working on a film in the action genre. Initially, she was unsure if she wanted to work on the project, normally leaning towards relevant dramas and documentaries. Before deciding to take part in the film, she talked with the director, Shihang Qu, several times. He told her that he really loved Wing Chun and other kinds of Kung Fu since he was a child, and he always dreamed of directing an action film. She was moved by his efforts, so she decided to take on the project and help the director achieve his dream.

“Shihang is very nice, and he listened to me and considered my suggestions. He accepted all my recommended changes. I really like being respected,” said Huang.

It took over six months to generate a final cut of Stardust. With every day they were shooting, Huang would then look at the footage. This is not a common process, and normally the editor receives all the footage at once in post-production. However, by adopting this style, Huang not only got a better understanding of the story, but also an idea of what the director envisioned. This also allowed her to make suggestions that were instantly implemented. For example, there is a shot of the main character in a scene when they were fighting with bad guys. The director had initially planned for it to be put in the middle of the film as it showed in the script, but Huang thought it would be better if it was moved forward in the story, as the opening scene. It instantly captivated audiences and allowed for the story to be told as a memory, slowing the pace of the beginning and speeding up at the end.

In the end, Huang changed the structure of the story which made the short film more attractive and meaningful. Her instincts as both an editor and storyteller are always fruitful, and she will no doubt continue to have an impressive career. Keep an eye out for her future work.