Tag Archives: Producer

Producer/Director Xueou Yu experiments with magical realism in award-winning film

Xueou Yu was just a teenager when her mother bought her a book titled Top 250 IMDb Ranking Films.  At the time, it seemed like a simple gift, but it quickly changed her life forever. She began watching some of the films in the book, and before she knew it, she had watched all 250. After immersing herself in the dynamic artform, Yu became in love with cinema. She could travel to far lands, go back in time, learn about different cultures, all while sitting on her couch.

Now, Yu is a celebrated film director and producer in China and abroad. She is known for her work on films like VincentKa Ka Ka Ka, and Donna, as well as commercials such as Sirui Pocket. She is known for her expertise in her craft, with over 60 thousand followers on social media, who look for her posts providing feedback on current movies and television shows.

“I think film is a tool to expand our lives. To me film can maximize our life experiences. I want to spend my life giving others this kind of experience,” said Yu.

One of Yu’s first tastes of international success came with her dynamic drama Asa Nisi Masa. At the time, she was very drawn to magical realism in film, the mix of surreal and reality greatly attracting her artistic mind. She wondered what she could create with this in mind, and began exploring ideas that would draw people in while also challenging them. That is when Asa Nisi Masa was born.

Asa Nisi Masa follows a man who has never believed in magic, when one day he walks into a bar and finds out the bartender has found his true love by the help of a genie. The genie lives in the men’s bathroom in the bar, and is there to grant wishes. Yu also wrote the script, on top of producing and directing the film. It is a simple and funny story, and she wanted to convey that one never knows what will happen, even if it is something you never thought possible.

When Yu first started working on the film, she had difficulties finding a cast and crew as many were unsure of what they deemed a “weird” story. However, Yu had an important outlook: when making films, if the crew doesn’t believe in what they are creating, they won’t create a work of art. Commitment, she finds, is one of the most important aspects of filmmaking, as it is such a collaborative effort. With that in mind, she worked tirelessly to find the right people who not only could execute her vision, but who believed in it as well, and her hard work paid off.

By Reina Du
Xueou Yu on the set of Asa Nisi Masa, photo by Reina Du

Asa Nisi Masa premiered at the 2017 Blow-Up International Arthouse Film Fest, where it was an Official Selection. From there, it saw great success, and went on to win awards at the International Independent Film Awards and the NYC Indie Film Awards 2017. Such success could never have happened without Yu, who was the driving force of the film.

“I created this project to experiment with the language of film. I think I successfully created a mysteriously odd world. I was able to spread many of my weird thoughts and I had a lot of freedom to really do what I wanted, because I was also producing it. Experimenting is always fun, and even though there are some technical aspects that some would question, I created exactly what I wanted, and it really resonated with audiences. It is a reminder for myself to never stop experimenting,” she said.

At the early stages of pre-production, the most pressing question was asked: how will they show a genie? Was it going to be animated, or an actor in costume? Yu decided on the latter. She thought that by making the genie seem like a regular person, it further portrayed the idea that although the idea was magical, it could happen in the real world, with genies walking among us. To blend the magical aspect, she had two characters sitting at the bar based on a painting by René Magritte, adding that artistic touch for viewers. She truly mixes the surreal and real together to create a unique feeling.

“They call it magic realism, but to me the realism part is always more important because that’s how we live in this world. In this film you still see the realism play a big part,” she said.

Needless to say, Yu is a determined and talented filmmaker. She is a leader and an artist, and knows how to captivate an audience through her work. Asa Nisi Masa is just one example of what she is capable of, and audiences around the world can continue to expect great things from this filmmaker.

She believes her passion is why she has seen the success that she has, and encourages all those looking to follow in her footsteps to truly be in love with filmmaking.

“Don’t go into filmmaking because you think it looks cool or can bring you fame and you make what would please a crowd. Do it because it is what is in your heart and find the subjects you really love and just keep going. Don’t pretend to be the person who you are not, and don’t be ashamed of what you can’t become. Focus more on doing the things that you really love. This is an art, it takes talent and a lot of commitment,” she advised. “If you have both those things, never give up.”

 

Photo by Daren You

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Romantic Comedy at its best: Producer Ricky Cruz captivates audiences with ‘Mixed Orders’

Love has been the inspiration of art since the dawn of time. From Shakespeare writing “I love thee with a love that shall not die, till the sun grows cold and the stars grow old” to the Beatles harmonizing “All You Need Is Love” to Jack giving Rose his share of the iconic door in Titanic, love has been one of the most captivating themes throughout art, literature, and film. Throughout his life, it has been the unsuccessful pursuit of love, intimacy and relationships that, for Ricky Cruz, have made such great stories. These stories were always something that he wanted to share with the world because they are so universally enjoyable and uncomfortable.

“I began working on an anthology of quirky romantic comedy short films centered around unsuccessful endeavors into love and relationships. These were supposed to highlight the flip side of the coin when it came to conventional love stories. I always wanted to see the growth behind the guy who is left at the altar, because there’s something so familiar with that element of tragedy,” said Cruz.

With a celebrated career as a producer, Cruz had dedicated his life to telling stories that enchant audiences, and love is an underlying theme in most of his most decorated works, from the LGBTQ coming of age story Foible to drama Honor, telling the story of a woman forced into an arranged marriage by her parents. Another of his more recent projects, Mixed Orders, dives deep into such ideas. Cruz was keen to create the film because he believes seeing love stories through this specific lens is a great way to get a sense of the sort of films he is eager to bring to life in the future.

Mixed Ordersis the first film of the anthology and introduces audiences to the main character and repeat offender of the series, an offbeat lovable innocent who hopefully most will relate with because of his terrible instincts regarding intimacy. It explores the idea of knowing who you are and the importance of patience. Embracing a light-hearted tone and quirky voice, Mixed Orders gives a glimpse into Darren’s uncomfortable and premature marriage proposal to his girlfriend Clare, who is finally coming to terms with her own homosexuality.

Mixed Orders is a film that is pleasant and bitter sweet with a moment of incredible self-realization and personal growth and sometimes that’s what we need or want to see as an audience. I love the unconventional and going against the grain, and what I believe this film does is turn what would and should be a messy scene into a beautiful feel good exchange in a display of the unconventional being made easily palatable. The film has such an honest and charming tone that it’s hard not to just smile at the end of the whole thing. There are no bad people in this sort of situation, just two people who are trying to be honest with themselves and happen to generate some friction because they’re on different pages, which happens in life all the time,” said Cruz.

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Not only did Cruz produce Mixed Orders, but he also wrote the script and directed the film. He wrote the series of films a while ago and was eager to get the first one off paper. He wanted to articulate his quirky twist on a love story. He felt he owed the material an accurate rendition of the story he saw in his head because he wanted it to be familiar with some variables that he threw the audience, which is why he also took on the role of director. Leading the team, he knew he could create just the masterpiece he envisioned.

“I think selfishly, I considered myself the expert on these sorts of situations in real life which made me feel more than qualified to bring the story to life on screen and show the audience how absurd but true this character and story may be.

Cruz wanted the film to be a short and sweet story with unconventional and off beat elements. There was a lot of footage, with the actors often going off script and improvising certain takes, and Cruz managed to keep his vision throughout while incorporating such unique twists and turns. Often, some of the lines he never expected to be memorable when writing became his favorites once the scene had been shot and edited, creating a final cut he couldn’t be more proud of.

“I recommend Ricky Cruz for any and all projects, he will not only bring them to life but make them better than you could ever imagine,” said Reinaldo Garcia, who played Darren in the film.

Mixed Orders has won Best Actor and Supporting Actor in a Short Comedy at the Actors Awards, Best Romantic Comedy at TopShorts Film Festival and Best LGBT Short Film, First Audience Award, Best Actor, Best Supporting Actor, Best Editing and an Honorable Mention for Direction at the South Film and Arts Academy Festival. Such success could never have been possible without Cruz, as the film was his brainchild.

Mixed Orders‘ successful reception makes me excited for the release of the remaining films comprising the anthology of unsuccessful love endeavors. It’s a huge relief to finally have a reference film to ensure the tone and approach remain consistent. While the styles of the upcoming films may differ, I feel more settled knowing that this comedy is understood and appreciated by audiences so I’m very excited at the prospect of being able to watch our repeat offender from the series in back to back short films and truly explore the uncomfortable and bittersweet romance I’m very familiar with on screen,” he said.

Be sure to keep an eye out for the remaining films in this delightful series.

 

Top photo by Arthur Marroquin

Producer Elena Bawiec brings Flamenco dancing to the big screen with new film

ElenaAs a film producer, Elena Bawiec works tirelessly each day to ensure a project comes together, and that is what she loves. Each time she steps onto a set, she is living her dream: sharing stories with a worldwide audience. She has always had a predisposition for this type of work, where it is a mixture of communication, organization, and managing people. Most importantly however, she knows that as a producer she has to understand the story, what works and doesn’t work dramatically, and what will resonate with audiences. It is this final piece of the puzzle that has allowed Bawiec to excel to the forefront of her field, as a natural born storyteller. She knows that no matter the project, film or stage or even a commercial, it comes down to people and the story that is being told.

“I enjoy watching a story begin as an idea on a blank page and then morph into a screenplay draft; then into a bustling film set with hundreds of people making one vision come to life; to visual effects, sound, and music taking over in post; and finally, when we see the first shot in a dark movie theater with an audience,” she said.

Throughout her esteemed career, Bawiec has worked on countless acclaimed films, showing the world just what she is capable of as a producer. These include award-winning hits such as The SuitcaseBlood Brothers, Megan, Only Light, and much more. She has a lot to look forward to this year as well, with many projects in the works. Her highly anticipated film, Incendium, will soon be making its way to the festival circuit.

Incendium is about the essence of creation and the correlation between life and death, visually expressed through movement. This story takes audiences on a breathtaking journey that emphasizes the equilibrium that everything with a beginning inevitable must have an ending; this is the beauty of the inescapable cycle of life. The concept behind this cinematic essay is that contrary forces cannot coexist without one another.

In conjunction with cinematic beauty, this filmic essay focuses on dance – in particular a bold reinterpretation of Flamenco.  The language of dance is universally relatable, as dance is communicated via showing, not telling. Creation is further displayed through the interplay between the heroine and the four mighty forces of nature: water, fire, earth and wind. The film explores an unpredictable force of kinetic grace, centering on the personification of the cycle of life.

“When do we get to work on something so purely visual, so raw, so fascinating? Incendium is a rare visual feast. It is one of those projects that seldom comes along, and you just have to grab it. Incendium completely captivates you with its beauty and power,” said Bawiec.

The director, Greg Strasz (VFX: Independence Day: Resurgence, Stonewall It Follows) has tremendous experience in Visual Effects and Bawiec knew that he is an exceptionally visual person who could create magic with a project like this.

“There was no question as to whether I wanted to be part of this project. The dancer, Mariam Vardanyan, is so talented, passionate, driven. The sheer hours and effort she put into training for this shoot were awe-inspiring. Now I, as the producer, needed to create the support system to have this project come to life,” said Bawiec.

As producer, Bawiec handled budgeting, scheduling, hiring and managing the crew, pre-production, location scouting, logistics of the production, and post production. Elena had agreed upon keeping the footprint small. This was a very intimate experience for Mariam, and for her performance it was beneficial to have as few people as possible, and Bawiec and her team accomplished great things with a much smaller crew than they are used to.

“We went all out with this film. We shot underwater stunt sequences, we shot with fire, we shot on a dry lake bed, and in Death Valley, at night, during the day, in the heat and in the rain. This was quite an adventure. Sometimes we literally fought the wind,” said Bawiec.

The result of the crew’s efforts is a visual spectacle that is a can’t miss. Be sure to check out Incendium and to be carried away by the artistry of the dance and the film as a whole. It is exactly films like Incendium that drive Bawiec, and she plans to spend the rest of her life dedicated to bringing powerful and visually stunning stories to the big and small screens.

“My goal is to tell stories that matter, stories that come from the heart and take the audience on a journey. Entertainment will always be a business; there will always be the bottom line and the investors to get paid, but I do not think you can really be financially successful in the long term if you do not make films that mean something to people, that spark a reaction. I think finding this balance between the creative aspect of our work and the money aspect is very important. Projects that I have currently lined up, are these kinds of stories, which show complex characters trying to make sense of the world around them. Some are based on true stories, some are thrillers or action, and others may be sci-fi, but it’s always the human condition we talk about no matter the genre. Films help us make sense of this world and to understand ourselves better,” she concluded.

Producer Guoqing Fu brings China and America together with award-winning film ‘Underset’

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Guoqing Fu

Filmmaking allows China’s Guoqing Fu to explore the unknown psychological world and explore his endless creativity. He feels a thrill whenever he embarks on a new project, with the purpose of reflecting and exaggerating social phenomena, to arouse resonance in people’s hearts.

“As the eighth art form of humankind, film is the crystallization of the first seven art forms, which perfectly interprets the inner artistic passion of filmmakers. The artistic and creative pleasure that cannot be obtained in the real world can be infinitely expanded in the film world,” he said.

Throughout his career, Fu has shown why he is an in-demand producer in his home country and abroad. This is exemplified with his films Gum Gum, La Pieta, and Over, to name a few. He has a sincere desire to educate and entertain the masses through his work, with no plans on slowing down.

“My goal is to better disseminate Chinese and American culture, making more collaborative projects and bringing more culture and art into the film world,” said Fu. “I feel that the film and television cooperation between China and the United States has great potential. I am willing to be a pioneer and keep working hard.”

The producer became one step closer to that goal with his film Underset. Taking place in the Republic Era of China, after the main character, Qianyue Zhang, was married, he went to his hometown to find his friend, Mingtang Wang, but he accidentally finds a dead body in his hotel room. The police take the owner of the hotel, his wife, and all the hotel customers into custody. Qianyue’s wife and her father arrive to learn about the incident, but it is all too much for him to accept, eventually leading to his death.

Premiering last June in Beijing, Underset was a great success in both China and America. Not only was it an Official Selection at many prestigious festivals around the world, it took home several awards. These include Best Feature Film and the Diamond Award at the Hollywood Film Competition, Best Feature Film at the Hollywood Film Competition, Best Original Music and Best Production at Macau International Movie Festival, Best Feature Film and the Platinum Award at the NYC Indie Film Awards, and Best Feature Film at The European Independent Film Awards.

“I am very honored as one of the most vital members of the team. It’s my first time being a producer on a truly Chinese feature film. When I heard about the awards from my friends and crew members, I was excited,” he said.

Fu was a co-producer on Underset, taking on key responsibilities like script selection, hiring team members and setting up the team. He coordinated every single department, solved any and all problems on set, ensuring everything went smoothly without any delays. He always did what needed to be done to stay on top of things, making a strong team and a great film.

Most important for Fu, Underset is a Chinese domestic film. The production environment is very different from the United States, but this producer is determined to be a bridge between Chinese and American film cooperation, a large and challenging task he is more than willing to take on.

“It was hard, but I think it was worth it. It was my first time managing a whole production in China. In the beginning, I needed to care about all the parts, because it makes me learn more about the Chinese film industry. It has some advantages, but it also has disadvantages. I love those experiences, some of them are challenging, but challenges make me stronger and a pro for next time,” he said.

Keep an eye out for Fu’s future works.

Producer and Director Ace Yue tells heartwarming LGBTQ love story with new film

As a filmmaker, Ace Yue takes an idea and brings it to life. Originally from Shenyang, a north east city of China, Yue has always had a passion for the art form and has dedicated her life to bringing captivating stories to the big and small screen. As a producer, she finds just the script and team to make a vision a reality, and as a director, she follows her instincts and provides a sound voice of leadership for her entire team.

“I like to give every character in my stories an entire life, no matter how old they are. I am building up an entire world for my cast, allowing them to feel the character, making friends with them, then, becoming them. I want the audience to be taken away by the story, creating a cathartic experience for every viewer,” said Yue.

This in-demand producer and director made headlines last year with her award-winning film Gum Gum, which she wrote based off her own life experiences, but Yue is no stranger to success. She also has highlights on her resume such as By Way of Guitar, La Pieta, K.a.i., and many more.

“I think this is a job that requires a sense of responsibility. It’s fun and full of creativity. In fact, creativity and on-the-spot ability are my most important skills of being a producer and director, because we can never predict what will happen on the set. So, having a very high ability to adapt is key,” said Yue.

Recently, Yue has seen great success with one of her newest films, the drama Hank. The film tells the story of Hank and his husband Tommy who are struggling to save their 15-year marriage and entertain the idea of an open relationship. While this might be working well for Tommy, Hank struggles to cope with the change as well as the challenges of being old.

Telling an LGBTQ story was important for Yue, who immediately said yes to the film after reading the script. She has worked on many genres and is incredibly versatile, but this was her first time telling a story about this community. She feels film can provide a voice for underrepresented groups and educate viewers on key issues, and taking such a heartfelt look into the loving marriage of two homosexual men touches on all the reasons she wanted to become a filmmaker to begin with.

“Learning to understand who we are, and respect everyone as they are, is of the utmost importance. It is the greatest aspect of this film. In real life, most people like to look at things with a preconceived perspective. In other words, people just want to see what they want to see. Rarely will we analyze and understand the problem from the perspective of others, and then everyone will have such a state of mind that they are freaks and not understood by others, and then generate inferiority and escape from life. What this film tells is that no matter how others treat themselves, they must first face themselves honestly, don’t treat themselves as aliens, bravely accept themselves, pursue what they want, each of us is equal. The gender orientation, the preference of the things themselves can be different. Don’t worry about the eyes of others. It’s right to be happy for being myself,” she said.

Hank premiered at the Burbank International Film Festival and was an Official Selection at the Hollywood International Film Festival. It was an Honorable Mention at the Los Angeles Music Awards 2019 and has a lot more expected for the year. This month, Yue and Hongyu Li, the director of Hank, are heading to HRIFF 2019, the Hollywood Reel Independent Film Festival Red Carpet Press Event on February 15th.It is also an Official Selection for the world-renowned Cannes Film Festival later this year.

“The success is sensational. We use our profession to tell meaningful stories in a visual way, working hard on every detail. Being recognized by audiences around the world is also a way to make us more motivated and more determined to go do what we want to do, to tell the story, to shoot the film,” she said.

As the co-producer on the film, Yue made sure that any unexpected situation that arose on set was instantly taken care of. She helped the director create a good working environment, allowing everyone to focus solely on creating a work of art.

Yue knew the importance of the film they were creating, making it her sole focus and drive every day she was on set. The feeling was infectious, with the entire cast and crew feeling the same.

“I have a lot of LGBTQ friends. We are just like them, everyone is human, there is no difference. What I want to say is that they are not special groups. The discrimination of many people is that their own starting point is wrong. True love does not mean that men and women together breed the next generation, but a soul meets another soul that can truly understand each other,” she concluded.

Chandra daCosta talks love of producing and finding the best stories

Growing up, Chandra daCosta was inspired watching her uncle on television, an actor in McIver. Though his role was a small one, that made little difference to her. The moment she saw him on screen, she knew she wanted to be part of creating TV content. When watching a movie, she would fixate on the details, watching it over and over again, studying it. She understood that filmmaking was more than just entertaining. It was a way to share a part of herself with the masses, and she set her sights on producing.

DaCosta has worked with top production companies across Canada. She has worked on popular series like A Wedding and a Murder, Biggest and Baddest, and The Stanley Show and most recently docu-series for Lifetime.  She has collaborated with some of the industry’s finest and her work has been seen on worldwide networks like Discovery Channel, and BBC.

“As a kid, I would always beg my parents to take me to the movie theatre. I loved the glam of it, the event of it, the popcorn, the lights, the BIG screens. I knew I wanted to live in this world somehow, some way,” she said.

One of daCosta’s highlights on her resume is her work with Dale Wolfe Productions. She currently has two shows in development with Wolfe, Fish Brokers and Water ShockFish Brokers is a television series that follows the process of catching, delivering and serving sustainable, fresh seafood to high profile restaurants – “from ship to chef” – on a daily basis. Based on the book Water Rights in Southeast Asia and India by author Ross Michael Pink and published by internationally known publisher, Palgrave Macmillan, Water Shock is a documentary series exploring the paramount human rights issue of our time: clean drinking water.

“Both projects have extremely sensitive subject matter, Water Shock’s message and story are imperative, and I am proud to be working on something that will hopefully have an impact and bring awareness to a very serious issue. The shortage of water is already a reality to so many and yet, here in North America we continue on like the water will last forever,” said daCosta. “Fish Brokers is extremely exciting to work on because everyone loves a good food show! And although this isn’t just about food, that’s a part of it. I am excited to get out there with the fishermen and immerse myself into their daily life. These fishermen are not massive operations, which makes it a personal experience. Further, they are very firm in their desire to fish sustainably and ensure their product is about sustainable seafood.  The idea of following the entire process from fish to dish is something I’m passionate about.”

While making Water Shock, Wolfe relies heavily on daCosta to source and secure hosting talent and utilize her contacts for Directors, cinematographers etc. Through her personal and professional relationships, she has many high-profile colleagues she can approach. This is what makes her so good at what she does; the people she works with always want to work with her again. She also works hard on the research side of the show, making sure there is always a primary and secondary story for each episode that can captivate the audience.

“Chandra is the consummate professional. She has the ability to pull together various aspects of a production and ensure it is running smoothly. Her most powerful quality is her networking skills and connections with high caliber industry professionals and the ability to bring people together,” said Dale Wolfe, Producer and Writer.

DaCosta has also been a driving force behind the development of Fish Brokers. Through the casting and the pre-interviews, she has found several companies to come on board for the show. On top of finding funding and distribution, daCosta continues to work with the cast, and source footage for the pilot episode. She continues to look for new and fresh angles, which is why fishermen are eager to participate in telling their stories.

“I worked on various development projects with Chandra. As a development executive at a top tier Vancouver production company, I often collaborated with Chandra on new ideas and pitches for broadcasters. Chandra is fantastic to work with. She was one of the few people I worked with in the television industry who not only was a pleasure to work with but also able to research, network, write and produce show ideas all at once. She is truly a triple (and beyond) threat,” said Nicole Lawson of Force Four Entertainment.

Fish Brokers has changed and evolved over time. From Fish Brokers, to Fish to Dish, to Ship to Chef and back to Fish Brokers, whatever the title, the show continues to impress industry professionals and broadcast executives.

“Working on these two shows has been so much fun. I really have a chance to dive into the different worlds and meet characters. Although both shows are about sustainability, one has a “fun” subject (food) and the other more serious (water shortages worldwide). The food aspect is always fun because part of the research is testing some of the finished product. And the chef’s love watching people marvel over their creation,” daCosta described. “The water shortage is dire, and it’s been really hard to even get myself to acknowledge the severity of our planet’s water shortages. While doing research and through the book, it’s more important than ever to get this story out there. Looking for the right host is key and so right now, I’m really focusing on the right fit for cast and crew.”

Be sure to keep an eye out for both Fish Brokers and Water Shock to see just what daCosta is capable of.

Understanding the pressure of a prime-time commercial slot with Elena Ioulianou

When esteemed producer, Elena Ioulianou looks at a concept for a content piece, she sees far more than ideas. Rather, Ioulianou sees a variety of puzzle pieces begging to be carefully and considerately weighed amongst each other, searching for the perfect fit. She picks up each piece, rotating and shifting it to ensure that she maximizes its potential and places it in the spot that is going to bring forth a masterpiece. With that, Ioulianou has earned a reputation for her ability to arrange all elements of a film in such a way that leave it destined for success. From budgets and costings, to props and plot lines, Ioulianou involves herself in all aspects of a project in order to ensure that no page goes unturned, no budget goes unbalanced, and no script is left with anything less than the greatness it deserves.

During her time as a producer, Ioulianou has tested her hand at a number of different areas in the arts and entertainment industry. She has set her efforts toward commercials, online advertisements, and digital content production, as well as films, television shows, webseries, and much more. At the mere age of 30, she has worked with several media moguls such as Reel Edge Studios and Milk & Honey Films. What she may lack for in decades of experience, she makes up for in raw talent and determination. In turn, she produces exceptional content in a profession that is more competitive than ever before. With the addition of social media and the current state of our world’s digital realm, Ioulianou must ensure that she is familiar with the latest trends and technology available for use in her field and with that, she must find a way to appeal to her clients’ needs without compromising the need to keep with the times.

The vast majority of production work that Ioulianou has conducted has taken place in her birthplace, South Africa and her work has taken her all over the world. One of her most notable employment tenures emerged when she earned herself a position working for Executive Producer, Herman Venter, and Director, Harold Holscher, for brands such as Buco Hardware, LandRover, and Marriot Insurance alongside Rolling Thunder Productions. In fact, she produced a LandRover commercial that earned Rolling Thunder a nomination as a finalist in the 2016 Lories Awards.

Ioulianou began working for Rolling Thunder Productions in 2014 when Venter and Holscher approached her to join their team after hearing of her work with Reel Edge Studios and MoviWorld. For the three aforementioned companies, Ioulianou produced six extremely successful commercials and her reputation continues to strengthen as word spreads about these projects today.

After experiencing Ioulianou in her element, Holscher and Venter were blown away.

“Without exception, every client commented on the smoothness of the execution and the professional delivery which was on time and precisely what they had envisioned. Elena is so widely noted throughout the industry for her work and what continues to amaze me during our collaborations is her ability to take an extremely limited budget and still be able to identify resources that result in an extraordinary final product every single time,” said Holscher.

For LandRover, in particular, Ioulianou was tasked with producing a series of three, 30-second commercials to air on Supersport on DSTV during the Rugby World Cup. Imaginably, only the highest quality commercials would be fortunate enough to earn air time during such a popular event and this meant that Ioulianou’s work was more than cut out for it. She rose to the challenge and credits her logistical precision as being the main reason that the success of this project was even possible.

Similarly, for Buco Hardware, Ioulianou had her work cut out for her when having to manage a choreographed piece incorporating twenty-five amateur dancers from different backgrounds, age cohorts, and more. To make matters more difficult, this had to be achieved in one cinematic tracking shot through a hardware store. Under time and budgetary constraints, Ioulianou did what she does best and ensured, once again, that this project was a true success for the clients.

For other aspiring producers out there who find themselves dreaming of one day ending up being producers and creatives she had the following advice to offer:

“The difficulties of getting started and having a fear that the opinions of others, especially those in positions of power or those that have been in the industry for longer, are right or worth more than yours. This is something I deal with on a daily basis. Different roads can lead to the same destination. Just start.”

Mariana Mendez seizes adventure project ‘Viviendo Van’

Ever since she was a child, esteemed film producer, Mariana Mendez, has had a knack for organization. Regardless of the activity she was taking part in, be it a school project or planning a birthday party, she always seemed to naturally advance into a leadership role and handle all decision-making responsibilities with ease. It is almost as if these qualities were ingrained in her DNA and as she grew up, she found an expert way to couple her love of organization and leadership with her passion for the art of filmmaking. She’d catch herself renting movies just to watch “the making of” the film in its bonus features. Seeing how scenes were shot and hearing how actors would talk about their experiences on set made her feel alive in a way she couldn’t put into words. Instead, she put those emotions into an unwavering determination to rise as a producer in the film industry and she has since established a reputation as one of the most invaluable professionals on any project she lends her talents to.

“When I realized that I could pursue a career in film, I looked at all of the roles and crew member descriptions to decide which interested me most. After reading the description of a producer, I just knew that it was the perfect fit for me. I wanted to be the one lifting an entire project from the ground and making sure it runs smoothly until completion. I wanted to be the one organizing, overseeing, and problem solving. These qualities come very naturally to me so it just felt like a no brainer,” told Mendez.

When it comes to growing a project from the ground up, Mendez is a natural. She has seemingly effortlessly been the mastermind behind a number of reputable films such as Viva El Rey. Despite her prowess in the art of film production, however, she is also well versed in the world of producing for reality television. Early on in her career, Mendez was approached with an idea for a reality sports television show that she and her filmmaking partner, Rodrigo Courtney, could produce via the production company that they had started together, Mindsoup Entertainment. After listening to the pitch for the show’s premise, Mendez felt compelled to give it her personal touch and help ensure that it made it to local Mexican audiences in a big way.

Viviendo Van is an extreme sports reality show that follows former kite surfing world champion, Sean Farley, along his adventures around Mexico. The vision for the show was to cast Farley’s life in an exciting, adventurous fashion and the result, for Mendez, was the successful execution of an enjoyable passion project. To her, it felt more akin to a vacation followed by cameras than it did “work.” Once she had sorted all of the show’s permits and logistical details, she was able to experience the excitement and unpredictability of Farley’s love of extreme sports.

Mendez learned quickly that there was a place for planning on this project; however, there was an even more prominent place for improvisation. She knew that as a crew, they would have to accept the reality that certain scenes would require them to merely “go with the flow” and adapt to whatever situations unfolded. It was both thrilling and relaxing, all in one, and Mendez considers herself fortunate to have even been a part of it.

While Mendez was busy taking in all of the joy and excitement associated with the project, her co-creatives were learning of the level of competence she possesses as a producer. She provided them with a platform that they wouldn’t otherwise have had to showcase their skills and to produce something that audiences wouldn’t be able to get enough of. She also managed to raise all of the funds necessary to allow their budget to appear as though it was an afterthought and to seize every opportunity available along the way.

The show was shot in Cuixmala, a beach town along the Pacific Coast of Mexico. Its importance in society was twofold: it contributed to Mexico’s tourism industry by showcasing some of the beautiful locations and landscapes that Mexico has to offer, as well as reminding audiences that there is a large place in life for taking risks and chasing adventures. It is easy to become complacent in today’s society and Mendez, along with other cast and crew members, were determined to remind audiences that they should always find time to actually live in life. As soon as the final product was released on YouTube and Vimeo, Viviendo Van was purchased by OnceTV and renewed for several subsequent seasons. It is no secret that it would not have seen such success if it hadn’t been for Mendez.

Since Viviendo Van’s release in 2012, Mendez has gone on to work on a number of other award-winning projects such as Zero Hour and OverAgain. She is currently working on a project that holds very dear to her heart called Inzomnia.Keep an eye out for its release in 2020 and see for yourself exactly what makes Mendez such a desirable asset in the industry she loves so much.

Living her dream, Sherry Du is both producer and explorer

As a producer, Xiangrong (Sherry) Du considers herself almost an explorer; she searches for a script and voyages deep into the story; she locates the heart and soul and finds exactly the right way to portray it. That is why she loves what she does, and that is just what makes her so extraordinary at it.

“Producers take words on a page and make it real on a screen. It’s really cool to me,” said Du.

Throughout her career, Du has used her sought-after talents to create captivating stories. Her films such as AugustFront Door,and Eyes on You have been great successes at various film festivals, taking home awards and impressing audiences. Her work on the commercial for KYJ sausage went viral, amassing millions of views after just a short time online.

With such success, it may seem hard to identify one outstanding project that stands out in her mind, but when asked about the highlight of her career, Du knows that without a doubt it has been working on the film Autumn Ghost.

Autumn Ghost is about a banker, Shawn, who can see ghosts like his mother Maggie. Because of his mother’s medical expenses, Shawn uses his bank clients’ money to buy stock. He loses a big amount of money and can’t put it back. Knox is a ghost who was killed by Shawn’s boss, Raven. He notices that Shawn can see ghosts and wants to ask Shawn for help. However, Knox makes a deal with Shawn: Knox helps Shawn get money, whereas Shawn helps Knox get revenge on Raven.

“As I studied the horror genre, I realized that the most terrifying thing is not simply dying, but being a ghost stuck in the veil of humanity. Ghosts cannot do anything, like they are lost in another world,” said Du.

Du actually came up with the idea for the story after watching horror films in her teens. She decided to research the genre and create a feature film. Once hiring a co-writer, they finished the script of a man who can see a ghost that helps him solve his future problems. Du had always liked stories about gods and spirits and found that the supernatural element of the script added a uniqueness to it.

After completing the screenplay, Du decided to shoot a trailer. The first step was finding a team who was passionate about her story, which Du found in Director Jing Ning and Cinematographer Will Job. The next step was finding a location. They needed an entire office that would be big enough for a film crew. Du managed to entice a company by suggesting that with production design, their office would be spruced up and modernized.

When shooting the trailer, Du felt something truly special. It was her first time ever writing a script, and she was amazed to see the character’s in her brain become real people when portrayed by the actors. When the visual effects were added, it brought everything together. She truly felt like her story was coming alive.

The idea of shooting a trailer first is to gain investors for the film, something Du is responsible for as the producer. The trailer itself has been making its way to several film festivals, impressing audiences and critics. It was an Official Selection at the CARE Awards Around International Film Awards in Berlin, Orlando Film Festival 2017 and the Creation International Film Festival 2018 Winter. It won Best Trailer at 15 Minutes of Fame Film Festival 2017 and Glendale International Film Festival 2017 and Best Horror/Thriller/Sci-fi Short at the London Independent Film Awards. Most recently it took home the Diamond Award for Trailer at EIFA Winners Spring 2018. Needless to say, such a response gained much recognition for the film, and Du is very excited to begin production.

“Even though it’s hard to produce a feature film from scratch, trust me, it’s worth it. I want to thank my director, my team and my actors. I can’t wait to get the film started,” she said.

Be sure to keep an eye out for Autumn Ghost.

Olivia Jun rises in the face of stress for stellar HUAWEI Mate 10 commercial

Olivia Jun headshot
Olivia Jun

When Olivia Jun was just a child, she remembers watching her first movie and existing in a state of shock for the remainder of the day. She felt as though a door to another world had been opened. She saw people unlike her, in a life entirely different than her own. She realized that there must be more, there must be a world out there that was much larger than she thought. As she grew up, she allowed her love for film to inspire her and to guide her thoughts and interests to a better place. She immersed herself into the culture, history, and sciences of film. She absorbed as much knowledge as she possibly could about the industry and how to excel amongst the highly talented individuals who keep it alive. She never silenced the desire within her to become a filmmaker and today, she is well known for being a highly versatile, well-respected film producer.

So, what does an average day in the life of someone like Olivia Jun entail? Without fail, Jun tends to be one of the first people to arrive on set for the day and nevertheless, one of the last to leave. She spends every second in between undertaking tasks like ensuring cast and crew members are fed, monitoring the set up for the actors’ dressing rooms, liaising with department heads to ensure that roles and responsibilities for the day are clearly outlined, and much more. If an issue has arisen, she diligently opens lines of communication with everyone involved to make sure that they are able to come up with a seamless solution. Toward the end of the day, she proactively meets with each team to discuss preparation for the following day, and then finally, she determines how much of the budget was used that day and how best to manage remaining resources for the remainder of the project. To her coworkers, it feels almost as if she is capable of being in two places at once as she is always on her feet and she is there when someone needs a hand. Without Jun’s contributions, it is unlikely that many of the films and commercials she has produced would have ever been the successes they were. She was an invaluable asset in the creation of films like Esther, and Donna, as well as commercials for companies like eHi Car Service and HUAWEI Mate 10 Cellphone Commercial.

Earlier on in 2018, HUAWEI Cellphone Company put out a request to their contacts in the industry to recommend a highly skilled producer who would have the talent and expertise necessary to create a cutting-edge commercial for their company. As a direct result of Jun’s pristine reputation, she was asked to come on board for the project and to produce their commercial, HUAWEI Mate 10 Cellphone. Jun was particularly thrilled to join as the commercial was to be shot in the United States; however, the rest of the project would take place in her home country, China. She enjoys any opportunity that allows her to showcase her skills as a bilingual, culturally aware producer and she feels as though this ability gives her a leg up ahead of her competition.

The advertisement depicts a young man assuming a number of different roles in order to show off the multiple functions of the phone. The aim was to highlight the phone’s versatility and the knowledge that no two individuals will use it the same way; however, the phone is capable of accommodating each different variation of use. They wanted consumers to understand just how highly intelligent and convenient the phone is to have and Jun, along with the rest of the crew members involved in the commercial, did an exceptional job of making consumers feel as though the HUAWEI phone is the phone missing from their lives.

Jun joined in this project at a time after its former producer had to leave as a result of certain cultural and language barriers. Because of this, tensions were high amongst cast and crew members and her clients were very stressed. Astonishingly, even amidst difficult time constraints, Jun remained calm, patient and determined to bring her clients back to a place where they felt confident and excited about the project. Without wasting any time, she immediately began selecting and preparing set locations, organizing shooting schedules, and rebalancing the budget in such a way that actually afforded them an extra day of shooting without going over budget. Her clients were blown away and were relieved to know that they had hired a producer who could not only get the job done, but get it done well.

“The plan I came up with was very organized and it saved us a lot of time, lowered our risks, and allowed us to complete the shoot much better than we had originally anticipated. During the shoots themselves, everything was well organized, safe, and smooth. The director got more than he wanted in the first place and the entire cast and crew were left feeling content and excited about the work we had done. It was a great feeling,” told Jun.

In addition to her prowess as a producer, Jun was such a prominent member of the entire project because of her ability to speak Mandarin and address the communication barriers with her Chinese clients that hindered the project with their previous producer. Her experience working with both Chinese clients and American clients increased the value she brought to the table and it also helped her to choose cast and crew members that would compliment their shared interests. On top of that, she entered a very stressful situation when she first joined the project; however, she has an affinity for looking stress directly in the eyes and refusing to back down. She keeps her sights set on delivering her very best and knows that if she comes up short, she will have no regrets regardless. Somehow, however, she never seems to come up short in the end. She loved embracing each challenge she was handed and was proud of the final outcome. Once again, the HUAWEI Mate 10 Cellphone Commercial exceeded all of her clients’ expectations and added yet another high calibre commercial to her repertoire.

Ultimately, the commercial premiered at the cellphone’s launch event in Munich, Germany, as well as on a worldwide lifestream. It was also released on Youtube, youku.com, tencent.com, and more. To date, it has just shy of 500,000 views and counting. Jun is extremely proud of how far they came when she first joined in on the project and she can’t wait to see what additional success this advertisement will bring to the phone’s selling story. Making her beam with even more pride, however, is the fact that in June of this year, HUWAEI made another commercial for their new cell phone called NOVA 3 and hired Jun as their bilingual producer after witnessing her expertise for the HUWEAI Mate 10 Cellphone Commercial. Stay tuned for its release next month.