Tag Archives: Music

Copywriter Aahana Pereira teams up with celebrity DJs for Motul Rhythm campaign

Despite always having a love for writing, Aahana Pereira never expected in her youth that her passion would translate into advertising. In junior college, she was studying science and math, but she hated it. She quickly switched to Mass Media, not because of an interest in communications, but simply because it would mean she no longer had to take math. However, those three years changed her life. The more she learned about advertising, the more she knew she would be happy in the field. She would watch old advertisements from all over the world, read long copy print ads and learned a great deal about famous copywriters. She wanted to be like them. Combining her interests in writing and advertising, Pereira decided to pursue a career in copywriting, and has never looked back.

“On most days as a copywriter I follow a brief and write copy with as many options I have time for. It is not every day that we get an exciting brief or a project, so day to day is, so to say, average. That being said, I still push to make average better. Most days we work on small budget campaigns, and I aim to make each and every campaign, whatever the size, achieve greatness and make something I am proud of. Then, once in a while, we do get a brief where we get to showcase our creativity at the highest level, and that is just plain fun,” said Pereira.

Throughout her esteemed career, Pereira has worked on many projects for prolific corporations known worldwide. She has travelled the world doing what she loves, and consistently finds unique approaches to promote a product. This is exemplified with her work on commercials for Palmolive, Colgate, IBN 7, and many more. The highlight of her career came when she was given the opportunity to work on the Drink Up campaign, an initiative by First Lady, Michelle Obama in partnership for a Healthier America that encourages people to drink more water. Most recently, she worked with Falcon Agency in Malaysia on several successful campaigns, impressing all she collaborated with.

“Aahana and I have worked on several projects since we first met in 2017 – Motul Rhythm, Meet the Sydneyporeans, just to name a few. I really enjoy working with Aahana as her ideas are strong and always on brief. I love the passion she has for her work,” said Liz Leow, Regional Account Director, Falcon Agency Malaysia.

Working on Motul Rhythm was a project that excited Pereira. It was one of the first projects she worked on at Falcon Agency as a solo copywriter. Motul, a company that produces high-performance motor oils and lubricants, is not typically associated with music, making the campaign extremely original. The idea was to hold an online contest across the Asia-Pacific area where anybody could submit their original music, made completely from the sounds of their motorcycles. They asked fans to create sounds and upload it to the Motul Rhythm website. The prize for the winners was a chance to co-produce their own music track with Asia’s most well-known DJs, such as Terence c, Idham and Flickswitch. The selected winners were also sent to the MOTO GP event held in Malaysia in 2017, and the music track mixed by the DJs was then launched at an event in Kuala Lumpur.

“I thought the idea was good. A brand like Motul, which is such a low involvement category, was getting its fans excited. The idea was true to the brand values that stands by performance. In this campaign, performance has dual application – performance of the lubricant and oils meets performance in music. It was a synergy,” said Pereira.

Although the idea of Motul Rhythm already existed before, Pereira and her team adapted it. The idea was to get audiences to participate in a competition, where they had to submit sounds from their bike and reputable DJs would take the best sounds and mix it into a music track especially for Motul. However, the challenge was to entice them in a way that would encourage motorbike fans. As a team, they concluded that the hook would be that participants would get a chance to co-produce the music track by submitting their audio clip. This was discussed over a period of discussions. However, Pereira had never worked on Motul before or even the oil and lubricant category, so this meant she had to do a lot of research to figure out just the right way to target consumers. She had a sense of the Asian market but wanted to find just the right way to reach bike enthusiasts. It was more than just making them aware of the competition, it was getting them to participate in it. With the help from the team in Singapore and support from the team in Malaysia, they managed to launch this campaign, and those lucky few consumers managed to have their dream come true by working with DJs to create a track.

Other than launching the Motul Rhythm microsite, Pereira’s team created Facebook advertisements and digital banners to get the word across. This was the first point of communication and a way to generate awareness. It was very important to write copy that would make people stop and click, not to mention character limits in digital ads. Pereira met the task with determination and commitment.

“This project was fun. It incorporated bikes and music. I loved working on it and it was amazing to hear what people could create with the sounds of their bikes,” she said.

The Motul Rhythm campaign is just one example of Pereira’s creativity and determination. She took a unique idea and targeted just the right audience. Such talent is required to be a success in her industry, and for those looking to follow in her footsteps, she offers some important advice.

“One, be persistent. Keep aiming for good work even if they are not the big budget briefs.

Two, watch films, shows, read books that will expose you to different stories and styles of writing. You never know what will inspire you. Three, have a voice in your team. No matter what your title is, say something,” she advised.

 

Photo by Biel Calderon

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Violinist Hui Cao brings joy of music to Zhuhai Jinwan while leading the Chamber Orchestra

From the time Hui Cao was just a baby, he would listen to his mother sing. As he grew, he began to sing with her, and his innate musical talents were evident even then. He could easily identify each note, and without any lessons, he effortlessly would carry a tune. The same occurred when he first lifted a violin; it felt like he was meant to play the instrument and has been doing so since he was a child. Now, he is one of China’s most prolific violinists.

With an impressive resume both playing and teaching, Cao’s career as a violinist has been extraordinary. He aims to share musical culture with both his admirers and his students. In 2013, he began teaching violin classes at Pooi To Middle School in Macau, a city on China’s South Coast. The popularity of the instrument rose dramatically when he was there, having such a celebrated musician teaching. He is currently practicing for the 2018 Music String Festival in Zhuhai Jinwan, a large festival in China. Not only will Cao be a soloist at the event, but he is also responsible for inviting other violinists to partake in a masterclass that he will then conduct.

“I feel like I can’t live without music. I like to play the violin to audiences and enjoy every moment,” he said.

Cao’s influence in Zhuhai Jinwan began in 2015 when he started playing in the Zhuhai Jinwan Chamber Orchestra. Founded only the year beforehand, Cao was instrumental to making it the success it is today. He was hired as the music director and concertmaster, in charge of every musician in the orchestra. During the three years that Cao has been leading the orchestra, they have played over 30 charity concerts and educated over 60,000 people in music.

We love to perform right in the community, whether that be in schools or small businesses. It brings lots of fun and music to the local people, and playing for charity is always a good thing. I think, as a musician, you play music that will hopefully help some people in this world. That is a wonderful thing, which is why I think performing for charity is so very important,” said Cao.

When Cao was invited to take part in the orchestra, it was still very new. He was immediately interested, wanting to help spread the joy of music whenever possible, and he felt Zhuhai Jinwan was the ideal location to do so. It is a relatively new city, and therefore music and the arts were not as developed as many other cities in the region. The local government wanted to change this, and therefore created the orchestra as a non-profit organization.

“People who lived in Zhuhai Jinwan did not have the opportunity to experience good, classical music the way that so many others do in the larger Chinese cities. I wanted to be the person to help change that,” said Cao.

After getting in touch with the sponsors, Cao began working immediately. He started with finding musicians for the orchestra and followed by choosing the perfect music. He wanted to select pieces that would excite the locals and allow them to appreciate classical music. When recruiting players for the orchestra, he reached out to the residents of the city, allowing them to get excited at the prospect of the first chamber orchestra in Zhuhai Jinwan.

“We are very honored to have Hui as our music director for the chamber orchestra. He is a talented musician and gives us a lot of support. The first day we met Hui we knew he could help us build this chamber group to a great success,” said Mok Ian Ian, Director of Zhuhai Jinwan Cultural Affairs Bureau.

Once Cao filled every spot on the orchestra, they started rehearsing twice a week. He helped the players practice, teaching them how to perform and offering insight from his many professional experiences. Most of the musicians were not trained, and it was Cao’s responsibility to do so. Under his direction, the entire orchestra went from many individual musicians to one entity, playing seamlessly. He also supported the guest conductor during rehearsals while still planning the music for each performance.

“I really admire the local musicians and their love of music. It was my job to help them become better players and make sure they improved, but you can’t teach passion. Directing these musicians was easy because of how much they enjoyed what they were doing,” said Cao. “I am also very thankful to the government and all the support we received from them. It was the people I worked with that made this such a special project. Everyone wanted to bring music to the community.”

Cao and the orchestra held their opening concert at the Zhuhai City Hall in 2015. It was extremely successful, and from there, they have continued to be recognized and praised by all sectors of society. Now, just a couple of years later, the orchestra is seen as a prestigious group of musicians.

“After three years of work, I saw the Zhuhai Jinwan chamber orchestra get more popular and professional. I am very happy, it has been like watching my kids grow up. I put lots of my time and energy into the group, and the results more than paid off,” he said.

Evidently, Cao is an incredible musician and director. What he accomplished with the Zhuhai Jinwan Chamber Orchestra is just one example of what this talented violinist is capable of. He truly loves what he does, and for those looking to follow in his footsteps, he says that is of the most vital importance.

“As a musician, I have only one piece of advice to those who are looking to pursue a career in music, and that is to love the music and enjoy the music. Music is always a great and interesting hobby, but if someone wants to become a professional musician, the path is very difficult. You have to persist and practice and remain focused on your goal every step of the way. That is why passion is key. If you do not have this, you will never be a true musician,” he concluded.

Sijia Huang shows the importance of music in animation

When Sijia Huang animates a film, she sees herself almost like a choreographer. She aims to make every movement as seamless and fluid as possible, almost like an infinite tide. This is her priority with every project she takes on. She always ensures she has the perfect balance between tension and looseness, generating the ideal rhythm for all of her films. She does not limit herself to one type of animation, and as long as the audience is moved by her work, she is happy. It is this mantra that makes her one of China’s best animators, and why she is taking the industry by storm.

Huang’s style is evident in every one of her films and is perhaps best displayed in her award-winning film Hear No Evil, Speak No Evil, See No Evil, a film conveying the struggles of humanity. Since then, Huang has seen continued success. Quitting Brave Victory, a film about warrior who begins a journey to find his strongest opponent, has over 2.6 million views online. BoxHome, is a story of a couple who live in a box, went on to win several awards. Breakfast, a fun film about a child’s imagination, made its way to several prestigious international film festivals.

“As an animator, I work for a variety of fields including film, television and commercials. I animate characters based on designs and stories. I would like to say animators are like magicians who bring things to life,” she said.

Huang’s flair for animated choreography is exemplified in the collaborative film for the event Measures & Frames. A partnership between a group of filmmakers and a group of composers, Measures & Frames featured the internationally renowned Pendrecki String Quartet performing five pieces of contemporary classical music paired with original visuals projected against a three-screen display for an unforgettable pairing of image and sound.

Measures & Frames aimed to create a conversation between the pictures and the music. They made something more like a painting: a world that embodies a story-like idea or emotion. It’s an audio-visual experience that gives the audience a new entryway into the music. Suddenly, audiences see structure and form that we couldn’t see before. What seemed impenetrable and unfamiliar can suddenly become inviting and enjoyable, especially with a very conceptual, sophisticated piece like Arcadiana, the film that Huang worked on for the event, which was a main part of the entire production. Music is a large part of Huang’s life, and this project gave her the opportunity to showcase this passion. It was also her first opportunity to animate to the music of a strong quartet.

“I was so happy that I could be the animator for this project. It made me want to make more music related projects. If an opportunity comes up to work on a music video in the future, I will jump all over it,” she said.

When the Director of the project, Michael Patterson, was looking for an animator to bring such a unique film to fruition, he thought of Huang’s work on her film Hear No Evil, Speak No Evil, See No Evil and knew she was just who he needed, knowing she was capable of choreography, which was very important to Arcadiana. He invited her to take part, and she immediately said yes. Patterson is famous his work on the animation for the famous A-ha music video “Take on Me” as well as creating the characters Stray Mob and MC Skat Kat, who appeared in Paula Abdul’s music video “Opposites Attract”.

“Music is abstract and invites the audience in—the visuals have to do this too,” said Patterson when speaking of why Huang’s animation was vital to the project. “The multi-sensory experience invites the audience to understand the form of the music in an expanded way. If you’re depicting the music too literally, you’re limiting the freedom to personally engage.”

Huang designed the main character that was used in the film and did the stop-motion animation. At the beginning of the production, she wanted to shoot the animation using the down shooter with paper cut puppets. When she showed the director her work, he asked me if she could also try to animate another 2D version using After Effect. In order to create a more defined looking for the skeleton puppets, she used the latest character pin and created the dance for two skeletons. With each revision, Huang got closer and closer to their vision, until finally she achieved perfection.

“I had the opportunity to collaborate with Sijia on a project titled Measures & Frames Sijia created the portion of the show that featured two skeletons dancing with one another. This part of the production was crucial to Measures & Frames, and Sijia was the only animator capable of combing choreography and animation to make our vision a reality. Her mastery of a variety of animation techniques made her indispensable to the project. Specifically, her utilization of Adobe After Effects, a digital visual effects, motion graphics, and compositing post-production application, was key to finishing the animation on the project. Sijia’s high skill level in using the latest animation techniques, as well as her remarkable versatility and distinct style, vastly elevated the visual portion of Measures & Frames,” said Michael Patterson, Grammy Award-winning filmmaker and Director, specializing in TV spots and music videos.

Huang stands by famous composer Veronika Krausas, who once said, “For some audiences not familiar with new music and it’s their first time hearing not one but five new works, it’s tough. I think that the added dimension of the video helps smooth that out a bit. This is a way for audiences to actually experience the music more and become more familiar with it. The video helps acclimatize people to the sounds, and then they’re more able to appreciate them.”

Those who attended Measures & Frames on March 28th, 2015, were wildly impressed with both Huang’s animation and the event as a whole. Experiencing music in a visual way was captivating, and Huang thinks it is of great importance.

“If the diverse crowd that delivered a standing ovation at the evening’s conclusion is any indication, this type of visual music experience has opened the doors of classical composition to a newer, younger crowd than the form has seen in quite some time,” Huang concluded.

Canadian Music Week casts artists in new light with help of influencer Ashley Bruzas

When Digital Writer and Content Producer, Ashley Bruzas, looks back on her life, she cannot ever remember a time where writing was not a main component of her deepest inner passions. As a child, she recalls her mother and father encouraging her to send hand written letters to her family members, praising her for her adept ability to articulate and for the way in which she used her extensive vocabulary to express herself in an interesting way. From then on, she made a personal point of ensuring that she made full use of the resources within her reach to be able to establish well-rounded, educated points of view. For Bruzas, it was always important to embrace the historical, cultural, and personal differences of the world around her and to celebrate these variations through the stories she tells.

“I have always had a passion for writing and I have been able to use my writing and journalism background to assist me with a number of different positions that have required my skills as a writer and digital content producer. Of course, digital writing involves writing content such as news stories, editorials, opinion pieces, blogs, etc., that are published in a digital environment and that can be accessed through digital devices and online platforms that require the internet to be searched, shared, commented on, and more. It is essentially the same as a content producer; however, you are working alongside others to bring life to new ideas and create unique content that is ultimately shared across different mediums,” stated Bruzas.

One of the most essential qualities that Bruzas has developed thus far in her career is her ability to maximize her versatility at all times, be that through her skill set, her range of job opportunities, her collaboration with influential brands, and more. In fact, her versatility is undoubtably the reason that she has successfully branched out into various inherently different, yet interrelated fields. For instance, throughout her career, Bruzas has utilized her journalism skills and techniques to work for the Toronto Observer in both a print and digital fashion. In addition, she uses her online presence to obtain viewership on her prosperous lifestyle blog, WhoIsVeronika.com, as well as to earn a substantial following on other various social media platforms such as Instagram and Snapchat. When Bruzas sets her mind on something, she stops just short of nothing to not only achieve it, but to do so while exceeding all expectations of those around her. This is why, earlier on in 2017, she managed to earn herself a position working at CIUT 89.5FM, writing on air announcements, station advertisements, organizing shows, and running the control board, as well as organizing large-scale initiatives such as Canadian Music Week 2017.

For Bruzas, working at CIUT 89.5FM meant so much more than expanding upon her skill set in the field of radio journalism. It was an opportunity to explore one of the oldest forms of journalism, whilst excelling in her area of expertise: connecting with niche audiences and sharing information on a digital platform that requires elements of content production. Her in-depth understanding of how to interact through the use of social media allowed her to help CIUT 89.5FM reach audiences in ways they hadn’t ever imagined before she came on board. This, paired with her dexterity as a journalist lead to her leaving a lasting mark on the station and its counterparts. They were fortunate to have such an accomplished member on board and shared in the sentiments that she has received from previous co-workers throughout her professional career in terms of applauding her versatility and commending her unprecedented work ethic. Imad Elsheikh, for instance, who has worked with Bruzas on a number of occasions through creative agency, PIQUE, and highly esteemed brand, MooseKnuckles, celebrates her versatility and similar to those who worked with Bruzas at CIUT 89.5FM, found her to be instrumental to the success of the initiatives she shared her expertise on.

“The best word to describe Ashley would be versatile. She is able to integrate many skills, like pitching ideas, writing, interviewing, working with people, understanding target demographics and creating a final product that combines all of the elements that are needed to create original content that can be shared. She has appeared both in front of and behind the camera and delivers on her work promptly, working around the clock and with others to make sure there is a common objective for everyone on board. I have yet to work with Ashley on a project that was not well received and imitated by others in the realm of social media and content/writing,” noted Elsheikh.

Working at CIUT 98.5FM meant writing content for a terrestrial range of more than 8 million people. Bruzas, with a personal following of over 85,000 people, was the ideal candidate for the job due to her understanding of interacting with and appealing to a large audience. She went above and beyond the call of duty in order to introduce new artists, segments, stories, and news happening in Toronto that would be relevant to the station’s target audience, and demographic that she had a strong foundational understanding about from her previous work history. She is a natural-born connector and has a profound ability to inspire others to join in her efforts to celebrate the undiscovered talents and skill sets of individuals all over the globe. When she worked on the Canadian Music Week 2017 project, in particular, she took great pride in increasing awareness of the station and bringing together artists and listeners who would find value in experiencing the programs she created. In the process, she was thrilled to be able to brush up upon her skills as an interviewer, communicator, writer, radio host, editor, and content producer.

In all, working for CIUT 98.5FM and coordinating top projects like their Canadian Music Week 2017 helped reinforce the fact that Bruzas is equipped with a rare skill set and one which she maximizes the use of on a continual basis. She takes great pride in knowing that she helps to inform and inspire through the content that she generates and she hopes to be able to continue to do so for the remainder of her career. In the long term, she endeavors to use her platform as a journalist and a digital writer to give a voice to the voiceless in our society and raise awareness about uncovered issues across the globe. In the meantime, she continues to build her online presence and tell compelling stories to all that will listen. Check out her blog for a better idea: WhoIsVeronika.com.

 

Photo by Pat Moore

Calvin Khurniawan perfectly captures loneliness in heartbreak in Andrew Belle’s “Down”

Calvin Khurniawan believes a cinematographer’s job is much like that of a comic book artist. Both roles involve how a story is seen; they don’t write the story, but they take on the visual stimulation for audiences and readers. They add to what is originally written, and decide exactly the best way to show the story they are given. Such a unique way of looking at his job is how Khurniawan sets himself apart from other cinematographers; he can look through the lens of a camera and find the perfect and most distinctive way to capture a scene. It is what makes him so sought-after, and why he is currently one of the best Indonesian cinematographers.

 “A lot like acting, cinematographers react to actors’ inner unconsciousness by utilizing camera elements such as composition and lighting. Similar to editing, we choreograph how a scene unfolds by dictating where the audience’s eyes should look,” he said.

Earlier this year, Khurniawan worked on the viral music video “Down” by Andrew Belle. The video premiered on “Paper Magazine” in June. From there, it went on to be a “Nowness Staff Pick” and a “Vimeo Staff Pick”, amassing over one hundred thousand views on YouTube alone. The cinematography was key to such success, as it connected to aspects of the video in an artistic and meaningful way.

“It’s been delightful to hear how much people like the video. I think the biggest compliment came from the people who responded emotionally to the choreography because the cinematography is built around it,” said Khurniawan.

The choreography is what tells the story and emotions in the video, and therefore required talented dancers that Khurniawan could work with to do just that. Eventually, they found Dassy Lee from So You Think You Can Dance 2017. Together, the cinematographer and the dancers perfectly portray the loneliness in heartbreak.

The cinematographer’s input was valued for every step of the production process. Before the concept was finalized, he would create storyboards for his shots and present them to the Director, Joshua Kang, giving an expert’s opinion as to how each shot could be framed. He would then sit down with the director and the dancers to converse about what he thought would work for the video, as he knows good ideas mean nothing if they can’t be executed properly. He knew there was more to the video than dancers against a pretty background. He wanted to do more with the camera and reacted to the choreography, asking the dancers how they were feeling emotionally and designing the frames based on that. Such a unique and dedicated take was vastly appreciated by Kang.

Andrew Belle Down. Joshua Kang and Calvin Khurniawan. Photo by Kiu Kayee
Joshua Kang and Calvin Khurniawan filming “Down”, photo by Kiu Kayee

“I love working with Calvin because he is always prepared for every project. When I show him a treatment for a project in pre-production, he brings in various different ideas on how the look for the project could be, and what he thinks would be the best within the given circumstances. Having visual discussions with Calvin before the shoot always makes the job of the day easier for everyone on set. He is someone I want on set. Not only is he kind and respectful to everyone on set, he has great set skills. Working with Calvin, I trust him and his camera crew to have everything prepared and ready to shoot on time. He’s helpful in post-production. Calvin keeps in mind how the visuals will look like in post when he shoots. When we’re sitting in a color session, he gives inputs on how the color can be corrected in the best possible way. Having a director of photography like Calvin that cares about the project until it is completely finished makes him professional and reliable,” said Kang.

Initially, Kang approached Khurniawan to work on the video. The director had seen his work and was immensely impressed. Khurniawan was interested in the project before knowing that it was for Andrew Belle, and upon hearing the artist he was immediately on board, as he was already a fan.

“Imagine getting a call to work on a music video with one of your favorites artist. It was the quickest decision I’ve ever made for a job,” Khurniawan said.

While working on the video, the ideas changed frequently, as everyone wanted to ensure it was the best it could possibly be. From a cinematography standpoint, this can create challenges, but Khurniawan never let that faze him. He was happy to work diligently to make everything effortless for those that worked alongside him. The dancers, Dassy and Jordan, were immensely appreciative of Khurniawan’s dedication to the project. He perfectly showcased their vast talent while still creating a telling and poetic video.

“This is by far my favorite collaboration for a project. Joshua, the director, liked keeping a small crew and resulted a more intimate crew. We communicated easily between one another compared to having a big crew. Dassy and Jordan presented their choreography early to us then we design everything based off the choreography. Our approach is based on the choreography really, because we wanted it to be the center of the attention. My job as the cinematographer is to fully reflect on how they’re telling the story and emotion through the movements. I thought it was an interesting approach to music video,” Khurniawan concluded.

You can watch the “Down” music video here and see just how talented of a cinematographer Khurniawan is.

 

Top photo – Joshua Kang and Calvin Khurniawan, photo by Kiu Kayee

Music Producer Lhast is genius behind hit song “Do You No Wrong”

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Rafael “Lhast” Alves

Rafael Alves has always known music was his passion. Even when he was just a child, the beat of a song was more captivating to him than a fairy tale. At a young age, he began playing piano, knowing that he was destined to create music in his future. Now, that is exactly what he is doing. Known as Lhast in his home country of Portugal and around the world, he is one of his country’s most in demand music producers.

Throughout his esteemed career, Lhast has worked on several chart-topping songs. His work on Diogo Picarra’s hit song “Historia” received a gold record for its sales, and the song itself has over seven million views on YouTube alone. A similar pattern followed on the songs “Tarzan” by Regula and “As Coisas” by Valas, who was actually nominated for Best New Artist at the New Era Awards because of the success of the song. Many thanks Lhast’s producing skills on their success. The artist Dillaz, who worked with Lhast on the popular song “Arena” believes that the producer is one of a kind.

“Besides the great knowledge and technical ability Rafael has, working with him is a very freeing process, where creativity is encouraged to the max. I feel he brings out the best in me and encourages me to try some things that wouldn’t be a part of my normal process. Besides that, the communication is always very open and I feel we can address any issue very easily with no major complication,” said Dillaz. “I think he’s knowledgeable about the whole song making process, and has a sense of simplicity and open mindedness in the song making process that make him a few steps ahead of the rest. Also, he seems to find the compositions that fit not only me, but many artists. I think he can tune his vibe to the artist he’s working with, and that makes him very versatile.”

Despite all of the aforementioned success, the highlight of Lhast’s formidable career was working on the song “Do You No Wrong” by Richie Campbell. Initially, he just wanted to work on the song as an opportunity to work with Richie Campbell, but he did not expect the vast success that would come from the collaboration.

Since its release on May 4 of last year, “Do You No Wrong” received a Platinum Record Award for over 15,000. It was nominated for a Portuguese Golden Globe and was performed at the award ceremony earlier this year. It still plays on the radio frequently in Portugal, and Lhast never gets tired of hearing it.

“I felt great the first time I heard it on the radio. It was amazing to hear it there. I’ve had songs play there before but this one played was different. It felt really good that a lot of people were enjoying hearing my music,” said Lhast.

The song was an idea of Lhast, who had already created the instrumental for the track with Campbell in mind. The two have known each other for many years but had never collaborated. Lhast is known for his work in hip hop and R&B, whereas Campbell is more of a reggae singer. Initially, working together with such different styles never occurred to them. However, when Lhast created the music for what he wanted to be a love song, he thought of Campbell. Campbell immediately became captivated by Lhast’s work, and wrote all of the lyrics in a short time. Once this was done, the two started to work together on the arrangement and technical aspects, wanting to make the best possible track. They even discussed how the song would be released and how they would make the video.

After finally having the opportunity to work with his friends after many years, everyone made the most of it. The success of the song was just the cherry on top to a great experience for Lhast. They were all able to work together seamlessly. The understood each other’s experience and valued their input. Working on the song was a relaxing project and a good time. Overall, for the music producer, the song meant a lot more than just a simple project. It changed all of their lives, especially his.

“This song was really an amazing moment. Everyone seems to love the song; kids love it, my mother loves it, all my family enjoyed the song and that was a really good moment for me. I have always done music that people in my age group related to, but to have a song touch so many people in different spectrum was really just amazing,” he said.

Needless to say, without Lhast’s producing talents “Do You No Wrong” could never have achieved what it did. The track was his idea, with his instrumental being the basic concept. Without him, there would be no song at all.

Now, the producer is working on many more tracks that will appeal to all ages. Listeners not just in Portugal have the opportunity to listen to his sound, and it is highly encouraged. He is truly one of the best, and any looking to follow in his footsteps should know that it is not only talent, but hard work that makes him extraordinary.

“You have to enjoy the process. Work every day, and have people around you that are in the same mindset, and if possible, in the same area. Understand everything takes time, but you should learn to cherish the small victories, they will keep you going. I think a lot of producers feel they need to work towards a big break, but I think you’re always working for small breaks and that’s what keeps you moving. Once you get to that one ‘big break’ it won’t look so big because you know the work you have put to it, so it’s just another reward for your consistency,” he concluded.

Min He communicates through her extraordinary compositions

William Shakespeare once said, “when words fail, music speaks.” It is a universal language with the power to change lives, to evoke emotion, and to allow human beings to connect with each other on the deepest level. For renowned composer, Min He, it is a language she speaks fluently. She is one with her music and her compositions are profound. When audiences listen to He’s work, they hear far more than an arrangement of notes and chords. They hear her passion, her expertise, and her extraordinary ability to connect the world through her music.

“I love composing because I like being creative. I have so many things to say to this world, whether it’s my feelings, my thoughts, or my imaginations. For me, being a composer is an opportunity to capture my emotions, to write them down, and then to share them with my audiences. It is a bridge that connects me with the world and it is the most wonderful form of communication that I can think of,” tells He.

Through He’s unwavering desire to compose, she has built a career unlike most. The award-winning composer has acquired experience from a variety of different projects and she is well versed in studying a script and determining how best to bring it to life with her music. Whether she’s scoring or orchestrating, she has an unprecedented affinity for creating unique sound arrangements and she is an invaluable member of any team she works with. She has a vast amount of experience, composing for films like Princess Eun Hwa, Sanjiang Dream, and Jin Zhi Xi Yan (No Smoking).

 One of the many things that sets He above her competition is her diverse understanding of the art of music and her willingness to experiment composing for different genres and mediums wherever possible. For instance, in 2014, He was approached by game designer Zi Li about composing for the video game, Dissonance, and due to her love for video games and her passion to expand her knowledge in the arts and entertainment industry, He eagerly accepted. The success she earned from Dissonance, however, was the reason she was later approached by designer Jack Cai about lending her talents to his game Pursuit of Light 2 in 2015. Cai had heard of He’s reputation, sampled her work in Dissonance, and knew that he needed He to take his game to the next level.

When He composes for a video game, she begins by speaking with the game designer about the type of feel that he or she hopes to communicate in the game. She then requests a cue sheet with the designer’s vision for each piece. This is where He’s magic begins. She carefully and considerately reads through the designer’s ideas and determines how best to translate these ideas into scored scenes. Once she has developed her composition, she vigorously edits through it to ensure that presents the designer with nothing but the highest quality composition. She then allows the designer to review and make any changes necessary.

Due to the fact that He has such a vast understanding of her profession and an unparalleled creative edge, she is often trusted with taking full creative authority over the process. In rare cases, where designers are skeptical about stepping outside of their comfort zones, He uses her professionalism and work ethic to communicate their options and to make sure that they are getting the best result for their project. For instance, when He worked with Li on Dissonance, she was asked to write dark and depressing music to keep with the mood of the game’s storyline. He, knowing Li’s vision for the game, was certain that there was some leeway to dive deeper into the player’s emotions and create a more dynamic score. When she suggested adding elements of hope and brightness to the composition, Li was hesitant. He proactively decided to craft two separate pieces, one keeping with Li’s vision and one demonstrating He’s ideas. Upon reviewing the two compositions, Li realized that He was right and loved the result.

“Working with Min was a wonderful journey. She has phenomenal ideas when it comes to making music and more importantly, her sound is unique and she is innovative beyond measure. On top of that, she is so gifted and hard working. Her love for video games also helps to make her music fit with the game. She just knows what will work best for the project at hand and I am glad I was able to work with her,” states Li.

He becomes instrumental to any project she works on and is often showered with praise and recognition for her efforts. She has received a number of awards for her work. Dissonance, for instance, won the Indie Prize for Best Innovative Game 2015 and The Experimental Game Showcase at the Out of Index Festival. Pursuit of Light 2, on the other hand, won the CGWR SINA Award for Best Indie Mobile Game of the Year. For He, receiving recognition for her work is fulfilling, but the true joy of her job comes when she hears what her audience or the players of her video games have to say about her work.

“One of the greatest joys about my career lies in the way that people receive my music. They truly love it and they actively look to hear more. After Pursuit of Light 2 was released, I saw reviews from players left on the Apple Store and they were all talking about my music, saying how beautiful and enjoyable it was. In that moment, when I was reading those reviews from absolute strangers, I felt truly loved and it was the highlight of my career,” He recalls.

In future, He hopes to continue creating beautiful compositions to share with the world. Professionally, she aims to work with more talented and prestigious movie and television directors, as well as game designers. Personally, she is bursting at the seams with inspiration to compose even greater works than she has already created. For He, composing is more than a job. It is her creative outlet and she is always ready to try something new.

Kurt Szul blows away City of Los Angeles for Italian Heritage Day

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Kurt Szul

Kurt Szul is a firm believer that in this life, “you get back what you put in.” Working in a field as cutthroat and unpredictable as the music industry, he understands the reality of this motto better than most. Not only does he know the level of dedication and hard work required to stay on top of his competition, he makes it look effortless. His success is largely based on his unprecedented drive; however, it is perhaps his versatility that has earned him a profound reputation amongst some of the best artists in the world.

Szul’s background in jazz music allowed him to master other genres with ease; however, his talents extend far beyond his natural affinity for composing and playing music. He is also a seasoned businessman with a wide range of experience managing and promoting bands. He has an aptitude for preparing music, organizing musicians, rehearsing bands, creating concepts for projects, and ensuring that any band he manages are well prepared to exceed their goals. Beyond managing bands, Szul can be credited with inventing, pioneering, and co-building one of the first and only Nine String Guitars at the young age of 18.

In 2015, Szul shared his talents with Los Angeles’ Italian community when he performed at Los Angeles City Hall Chambers Ceremony for their Italian Heritage Day. The city’s primary contact when looking for an artist, Janet DeMay, was tasked with securing a band to play at the event. Given her prominence in the Italian community, she was determined to acquire a seasoned professional to ensure that Italian Heritage Day was equipped with the highest quality performance possible. DeMay was already aware of Szul’s reputation in the industry and knew that he would be the perfect addition to the event. When she approached him about the possibility of having him perform for the city of Los Angeles, Szul couldn’t resist saying yes.

Szul, who has ample experience performing for high calibre events, knew of the hard work that would need to go into preparing Italian Heritage Day and took careful consideration to guarantee that the session would be a hit. For Szul, opportunities like performing at the Los Angeles City Hall Chambers Ceremony are what motivated him to become an artist and a band manager in the first place. He was both honored and humbled by the experience and eager to make sure that the city would be left speechless when the band were finished.

“Before the performance, I felt excited that I was bringing session musicians that I handpicked, prepared, and organized for such a prestigious event. I felt confident that the band would flawlessly perform the music that I had prepared and that it would be appreciated for this special day. I helped the band prepare in such a way that when we talked over the music and set up, we were able to play exactly as planned and it was very satisfying seeing the crowd enjoy it as much as they did. People loved it and kept moving closer to watch us play. After we finished playing, people kept approaching us to express what our music meant to them and to offer us future work,” said Szul.

Szul’s successes at Italian Heritage Day continued to grow even after the band’s performance. In addition to the verbal feedback that the band received, DeMay went on to receive a Certificate of Recognition honouring the band’s contribution to the event. The entire Los Angeles City Council, including the Honorable Mayor Eric Garcetti and councilman Joe Buscaino of the 15th district, who were also impressed by the quality of the performance. Naturally, DeMay was ecstatic by the event’s reception and knows that its success is a reflection of Szul’s artistry.

“I hand-picked Kurt to perform at the Los Angeles City Hall Chambers Ceremony kicking off Italian Heritage Month because of his ability to perform authentic Italian Jazz music from Native Italian Composers, an ability that is not found among musicians in the Los Angeles area. Because of his early classical piano training and his years of experience playing a variety of Jazz music, he is able to meld two disciplines and traditions into one seamlessly. He has a unique ability that suited our needs perfectly and he is a valuable member of the extended Italian community,” told DeMay.

Szul prides himself on the feedback he receives from any project he completes and continues to labor his efforts toward creating new opportunities to do what he loves wherever and whenever he can. When his competition is fierce, he stays grounded by the knowledge that he is willing to persevere where many other artists would give up. Quitting isn’t an option for Szul and his vast amount of experience has allowed him to find stability in what he does. He puts one hundred per cent of himself behind every project that he works on and in return, he receives one hundred per cent satisfaction from his achievements.

Drummer Ivan Copelli remains humble in his rise to fame

When hard rock musician, Ivan Copelli, began drumming as a young child, he had no idea of the impact it would have on the rest of his life. For the Brazilian-native, it was all about tending to the passion inside him and exploring himself through his music. The now wildly successful artist is used to other aspiring professional musicians asking him for the secrets to his success, but for Copelli, it is simple. He understands that regardless of whether or not you can be classed as a “good” musician or a “bad” one, you owe it to yourself to just keep playing.

As he earned success in his career, after playing with the hit Brazilian band Motores, he learned the true value of remaining true to yourself and to your original sound. He has mastered the ability to market himself effectively and ensure that he doesn’t allow major companies or record labels to take advantage of his purity as an artist. His art is his business and he works tirelessly to grow it wherever possible. He also recognizes that today, with the power of the internet, it is easier than ever before to educate yourself and keep yourself busy. There is no excuse to give up on what you love to do most.

After achieving a series of accomplishments with Motores, including winning MTV Rally’s fierce competition in 2007, Copelli was approached by another up-and-coming Brazilian band, Kiara Rocks. He was familiar with the band’s sound and had attended their shows on several occasions. The band’s lead singer, Cadu Pelegrini, was eager to work with Copelli when he heard that he had left Motores. He wanted a drummer that would attract the attention of a larger audience and to boost the band’s visibility in the industry. Fortunately, Copelli’s work with Motores positioned him well above other drummers of his kind and Pelegrini knew that his contributions to Kiara Rocks would be invaluable. Copelli jumped at the opportunity to lend his talents to the band and it was the beginning of something new and exciting for his already esteemed career.

What Copelli ended up enjoying most about playing with Kiara Rocks, however, was touring around the world and being able to share the band’s music to new audiences in new areas on a daily basis. “For the three years that I played with them, we spent most of our weekends on tour, playing in different cities and states, making new friends, and growing our fan base. We were very close as a band. We didn’t even need to look at each other when we were on stage to know what everyone was doing. We were so connected,” said Copelli.

Copelli’s ability to not only adapt himself to the style of the band he is playing with, but to enhance their sound is what makes him such a highly sought after addition to every project he is asked to work on. After Kiara Rocks appeared on the successful Brazilian web series, Showlivre.com, producer Clemente Nascimento realized just how intangible Copelli’s skills are.

“Across his time with the group, he provided expertise as a top tier drummer. He also appeared in a number of the band’s virally popular music videos. Specifically, in his role as the drummer for the band, he kept the rhythm solid and consistent and while his work does not overshadow the tones of his fellow musicians, anyone who listens to their music notices the harmonious coordination between his drumming and the bass to create a tight rhythm section. He is absolutely vital to any band he collaborates with, more so than most drummers in his field. His contributions Kiara Rocks highlight both his prowess as a drummer, as well as the impact his music had on the band’s incomparable success,” recalled Nascimento.

With Copelli’s rising success, came unexplored territory. When his first single with Kiara Rocks received over 300,000 views on YouTube, he started to see the impact that his music had on the band’s presence in a new light. He could see the difference they were making in the field of rock music on an unfamiliar scale and he was humbled by the recognition they were receiving. All of a sudden, he found himself encountering excited fans in the street, screaming at him and honking their horns. He still gets shivers down his spine when he thinks about it and he credits this success as being the to motivator driving him to create new sounds and bring even more high-quality music to the shelves for his followers.

In fact, it was during his time playing with Kiara Rocks that Copelli experienced one of the major highlights of his career. Being a die-hard rock music fan, Copelli had the distinct pleasure of working with Guns n’ Roses’ drummer, Matt Sorum. Sorum produced what Copelli considers to be one of the most important albums for the Brazilian rock music scene in years. Copelli played his heart out and to little surprise, the band’s fans were immediately addicted. Seeing his work come to life for his fans is just one of the many reasons he continues to play and produce music for a living.

So what does Copelli have in store for hard rock music fans around the world? He has a few projects in the works. Ultimately, however, he hopes to re-connect with some of the artists he has worked with in the past, as well as with new artists, in order to create unique new sounds and albums that his fans will thank him for.

Keyboardist Jose Roman talks Daphne’s Roots’ debut album ‘Enter the Voyage’

Jose Roman is a true musician. He doesn’t just enjoy music, he lives it. He breathes it. He feels it. When his fingers touch the keys of a piano, he is alive, and when one listens to his music, they are alive as well.

Despite working on many successful projects and working alongside many artists, Roman’s claim to fame is with the progressive/alternative rock band Daphne’s Roots. Besides playing the keyboard, Roman writes songs and arranges high quality keyboard parts to the musical ideas of the other band mates. Once these ideas are polished, and the songs are completed, he is an outstanding studio musician, bringing his ideas to life. He always consistently delivers versatility and a wide range of musical abilities.

“Working with Jose is an amazing experience. He is so full of energy and creativity that makes you feel good and motivated. He is a top-notch player which makes him extremely reliable. He has an extensive musical knowledge which is very useful. For instance, we wrote together some percussion arrangements and he always surprised me with his creativity and talent,” said Felipe Restrepo, drummer of Daphne’s Roots.

In 2012, Daphne’s Roots released their first album titled Enter the Voyage. Being the founder and main songwriter for the band, it was Roman’s idea to start working on the ambitious project. For a long time, he had the concept of the album in his head. It is the first part of an epic story, told through different songs. The album was the breakthrough for the band, and to this day, one of the most exciting experiences of Roman’s esteemed career.

“It was extremely exciting and thrilling to work on this project all the way through. From the writing process to the studio time, the motivation to deliver an amazing album was always there. The atmosphere on the studio was always electric and inspiring. I would write new songs and then show them to the guys and then we would work on them all together. It was an unforgettable experience and we are very proud of the result we accomplished,” said Roman.

As the founder and leader of my band Daphne’s Roots, Roman motivated my band mates to start working on this project. They had a repertoire of songs that they played together, and together they choose the best songs and wrote even more in order to develop the album. Roman’s role, in addition to playing the keyboard on every track, was to write the remaining songs in order to complete the first part of this concept album.

“Writing all the keyboard parts was a lot of fun for this project. I used many of my different keyboard influences to enhance as much as possible the songs. Once at the studio, the recording process of the keyboard parts was very exhilarating. It was very cool to experiment with different layers of keyboards that we could put in the recording. At the end, I was very satisfied with all the keyboard parts on all of the songs,” he said.

The album ended up being a large success. Not only did fans love it, but upon its release, Enter the Voyage was awarded “Best Album of the Month” by the popular radio show La Zona del Metal.

“We were very gladly surprised and honoured to know our album did so well. It is always gratifying to know we connect with many fans as possible with each project we release. We are very grateful to be recognized by this prestigious radio show that we admire very much,” said Roman.

None of this could have been possible without Roman’s contributions. Daphne’s Roots is a very keyboard driven band, and it was very important to get that part of the album right. There are a lot moments on multiple songs where sometimes the keyboard is all by itself, responsible to evoke a very emotional part. Without the presence of the keyboards on this album, the structure and sensitivity of the songs would not have worked.

“Still to this day, I hear a lot from fans that the keyboard parts are their favorite parts of the songs and that is very rewarding,” he said.

The best part for Roman, however, about working on Enter the Voyage, was not the awards or the fan reaction, it was getting to work alongside his friends, doing what he loves.

“One of the most gratifying experiences about working on this album was writing a couple of the songs with my good friend and band mate Manuel Sambour, who is the main singer and lead guitar player. The way we complemented each other was rich and creative. This is true not only with Sambour, but with the rest of the band as well. The chemistry in this band is very powerful and I believe that is the main key element responsible for this project success,” he concluded.