Tag Archives: Writer

Copywriter Aahana Pereira teams up with celebrity DJs for Motul Rhythm campaign

Despite always having a love for writing, Aahana Pereira never expected in her youth that her passion would translate into advertising. In junior college, she was studying science and math, but she hated it. She quickly switched to Mass Media, not because of an interest in communications, but simply because it would mean she no longer had to take math. However, those three years changed her life. The more she learned about advertising, the more she knew she would be happy in the field. She would watch old advertisements from all over the world, read long copy print ads and learned a great deal about famous copywriters. She wanted to be like them. Combining her interests in writing and advertising, Pereira decided to pursue a career in copywriting, and has never looked back.

“On most days as a copywriter I follow a brief and write copy with as many options I have time for. It is not every day that we get an exciting brief or a project, so day to day is, so to say, average. That being said, I still push to make average better. Most days we work on small budget campaigns, and I aim to make each and every campaign, whatever the size, achieve greatness and make something I am proud of. Then, once in a while, we do get a brief where we get to showcase our creativity at the highest level, and that is just plain fun,” said Pereira.

Throughout her esteemed career, Pereira has worked on many projects for prolific corporations known worldwide. She has travelled the world doing what she loves, and consistently finds unique approaches to promote a product. This is exemplified with her work on commercials for Palmolive, Colgate, IBN 7, and many more. The highlight of her career came when she was given the opportunity to work on the Drink Up campaign, an initiative by First Lady, Michelle Obama in partnership for a Healthier America that encourages people to drink more water. Most recently, she worked with Falcon Agency in Malaysia on several successful campaigns, impressing all she collaborated with.

“Aahana and I have worked on several projects since we first met in 2017 – Motul Rhythm, Meet the Sydneyporeans, just to name a few. I really enjoy working with Aahana as her ideas are strong and always on brief. I love the passion she has for her work,” said Liz Leow, Regional Account Director, Falcon Agency Malaysia.

Working on Motul Rhythm was a project that excited Pereira. It was one of the first projects she worked on at Falcon Agency as a solo copywriter. Motul, a company that produces high-performance motor oils and lubricants, is not typically associated with music, making the campaign extremely original. The idea was to hold an online contest across the Asia-Pacific area where anybody could submit their original music, made completely from the sounds of their motorcycles. They asked fans to create sounds and upload it to the Motul Rhythm website. The prize for the winners was a chance to co-produce their own music track with Asia’s most well-known DJs, such as Terence c, Idham and Flickswitch. The selected winners were also sent to the MOTO GP event held in Malaysia in 2017, and the music track mixed by the DJs was then launched at an event in Kuala Lumpur.

“I thought the idea was good. A brand like Motul, which is such a low involvement category, was getting its fans excited. The idea was true to the brand values that stands by performance. In this campaign, performance has dual application – performance of the lubricant and oils meets performance in music. It was a synergy,” said Pereira.

Although the idea of Motul Rhythm already existed before, Pereira and her team adapted it. The idea was to get audiences to participate in a competition, where they had to submit sounds from their bike and reputable DJs would take the best sounds and mix it into a music track especially for Motul. However, the challenge was to entice them in a way that would encourage motorbike fans. As a team, they concluded that the hook would be that participants would get a chance to co-produce the music track by submitting their audio clip. This was discussed over a period of discussions. However, Pereira had never worked on Motul before or even the oil and lubricant category, so this meant she had to do a lot of research to figure out just the right way to target consumers. She had a sense of the Asian market but wanted to find just the right way to reach bike enthusiasts. It was more than just making them aware of the competition, it was getting them to participate in it. With the help from the team in Singapore and support from the team in Malaysia, they managed to launch this campaign, and those lucky few consumers managed to have their dream come true by working with DJs to create a track.

Other than launching the Motul Rhythm microsite, Pereira’s team created Facebook advertisements and digital banners to get the word across. This was the first point of communication and a way to generate awareness. It was very important to write copy that would make people stop and click, not to mention character limits in digital ads. Pereira met the task with determination and commitment.

“This project was fun. It incorporated bikes and music. I loved working on it and it was amazing to hear what people could create with the sounds of their bikes,” she said.

The Motul Rhythm campaign is just one example of Pereira’s creativity and determination. She took a unique idea and targeted just the right audience. Such talent is required to be a success in her industry, and for those looking to follow in her footsteps, she offers some important advice.

“One, be persistent. Keep aiming for good work even if they are not the big budget briefs.

Two, watch films, shows, read books that will expose you to different stories and styles of writing. You never know what will inspire you. Three, have a voice in your team. No matter what your title is, say something,” she advised.

 

Photo by Biel Calderon

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Filmmaker Shaan Memon celebrates the holidays in commercials for Dickens Fair

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Shaan Memon

As far back as Shaan Memon can remember, his family had a VCR player at their home in Ahmedabad, a city in Gujarat state in India. Every Sunday, he would watch all of his favorite cartoon shows, and his father used to help him record the shows on video cassettes. When his father would travel to Bombay for work, he would return with movies for Shaan and his elder sister. It was then, in his living room in his childhood home, that his love of film was born.

Now, Shaan is an in-demand Screenwriter, Director, and Editor. He first impressed international critics with his work on the horror The Unreal and continued to do so with his films Fitting In and Bullied, as well as the documentary Purpose Driven Study for Dharoi Canal Command Area. He is extremely knowledgeable in every aspect of filmmaking, from pre-production to post-production, and using this knowledge to expand his skillset. At the end of last year, his work on a commercial for the Dickens Christmas Fair showed that in addition to Director and Editor, this versatile filmmaker can even take on the role of Videographer and achieve tremendous results.

“I found Shaan to be reliable, assiduous, hard-working, and intuitively creative – as well as being extremely patient in performing multiple re-cuts of the material. Shaan impressed me so much that I recommended him for other work and hope to engage his services next year on a separate video for the Dickens Fair,” said David Hakim, Producer/Director who worked alongside Shaan on the commercial.

The Great Dickens Christmas Fair is a one-of-a-kind holiday adventure into Victorian London and is an elaborate party with around 800 of costumed players performing and interacting with patrons in over 120,000 square feet of theatrically-lit music halls, pubs, dance floors, and Christmas shops. It’s a twilight evening in Charles Dickens’ London Town – a city of winding lanes filled with colorful characters from both literature and history. Enticing aromas of roasted chestnuts and hearty foods fill the air. Cries of street vendors hawking their wares ring out above the bustling crowd. Dozens of lamplight shops are filled to overflowing with Christmas gifts. The Dickens Christmas Fair is a treasured Bay Area tradition since 1970 and a splendid way to celebrate the holidays. Thousands of people attend this event every year.

“I had never visited the fair before, so the first time when I visited it, I was spellbound. They have created a different world in itself. One can never imagine what would it be inside until they visit it, and that is exactly I wanted to capture. I therefore insisted on not visiting the fair before shooting, as I wanted to feel like a traveler who is experiencing it for the first time and I captured those moments,” said Shaan.

Shaan is a multi-talented filmmaker with an outstanding about of expertise in writing, directing, editing, videography and sound design. Because he has so much experience in such a variety of roles, he is a one-man army who can execute a project as clearly and as nearly to how it was conceived during the consultation. Having thorough knowledge of different fields makes him a force to be reckoned with and proved vital while shooting this commercial.

“Every filmmaker works hard with his/her sweat and blood to make a project the best it can possibly be and make their name in the industry. I had huge responsibility as Diane Baker put trust in me and suggested me to work on this project. I’m happy that I could reach her and David’s expectations,” said Shaan.

When Diane Baker and David Hakim were trying to find someone who could make a captivating commercial for Dicken’s Christmas Fair, they immediately thought of Shaan and approached him to take the lead on the project. Initially, Hakim had planned on creating a competition to decide who would create the commercial, but after seeing Shaan’s work, he knew he no longer needed to find someone to take over.

Working closely together for the entire shoot, Shaan consulted Hakim regarding what kind of shots, pace and feel would be required. After brainstorming, they decided on getting more front faced shots of the visitors, showing how happy they were and enjoying their time. Getting the best shots of artists performing, vendors selling beautiful products, the decorations, the grandness of the fair and much more. Shaan then attended the fair with his assistant to get as many shots as possible. During the editing process, he consulted with Kevin Patterson, Executive Director of Dicken’s Fair. He edited the best possible 30-second commercial. He is now working on the 90-second advertisement after the success of its predecessor.

“This is what I love about filmmaking. I never get bored of being a filmmaker. I enjoy working every time I have to go through this process of starting a new project, working on it and at the end looking at its result. Every project takes me on a whole new journey. In this one I met around hundreds of artists working together at same place. Watching Dickens’s characters alive and performing in front of you was a treat! This project was great to work on and entertaining also. David was very supportive throughout and I’m happy that he trusted my creativity and I could deliver up to his expectations,” Shaan concluded.

Check out Shaan’s work on the commercial on the Dicken’s Fair website.

Canadian Music Week casts artists in new light with help of influencer Ashley Bruzas

When Digital Writer and Content Producer, Ashley Bruzas, looks back on her life, she cannot ever remember a time where writing was not a main component of her deepest inner passions. As a child, she recalls her mother and father encouraging her to send hand written letters to her family members, praising her for her adept ability to articulate and for the way in which she used her extensive vocabulary to express herself in an interesting way. From then on, she made a personal point of ensuring that she made full use of the resources within her reach to be able to establish well-rounded, educated points of view. For Bruzas, it was always important to embrace the historical, cultural, and personal differences of the world around her and to celebrate these variations through the stories she tells.

“I have always had a passion for writing and I have been able to use my writing and journalism background to assist me with a number of different positions that have required my skills as a writer and digital content producer. Of course, digital writing involves writing content such as news stories, editorials, opinion pieces, blogs, etc., that are published in a digital environment and that can be accessed through digital devices and online platforms that require the internet to be searched, shared, commented on, and more. It is essentially the same as a content producer; however, you are working alongside others to bring life to new ideas and create unique content that is ultimately shared across different mediums,” stated Bruzas.

One of the most essential qualities that Bruzas has developed thus far in her career is her ability to maximize her versatility at all times, be that through her skill set, her range of job opportunities, her collaboration with influential brands, and more. In fact, her versatility is undoubtably the reason that she has successfully branched out into various inherently different, yet interrelated fields. For instance, throughout her career, Bruzas has utilized her journalism skills and techniques to work for the Toronto Observer in both a print and digital fashion. In addition, she uses her online presence to obtain viewership on her prosperous lifestyle blog, WhoIsVeronika.com, as well as to earn a substantial following on other various social media platforms such as Instagram and Snapchat. When Bruzas sets her mind on something, she stops just short of nothing to not only achieve it, but to do so while exceeding all expectations of those around her. This is why, earlier on in 2017, she managed to earn herself a position working at CIUT 89.5FM, writing on air announcements, station advertisements, organizing shows, and running the control board, as well as organizing large-scale initiatives such as Canadian Music Week 2017.

For Bruzas, working at CIUT 89.5FM meant so much more than expanding upon her skill set in the field of radio journalism. It was an opportunity to explore one of the oldest forms of journalism, whilst excelling in her area of expertise: connecting with niche audiences and sharing information on a digital platform that requires elements of content production. Her in-depth understanding of how to interact through the use of social media allowed her to help CIUT 89.5FM reach audiences in ways they hadn’t ever imagined before she came on board. This, paired with her dexterity as a journalist lead to her leaving a lasting mark on the station and its counterparts. They were fortunate to have such an accomplished member on board and shared in the sentiments that she has received from previous co-workers throughout her professional career in terms of applauding her versatility and commending her unprecedented work ethic. Imad Elsheikh, for instance, who has worked with Bruzas on a number of occasions through creative agency, PIQUE, and highly esteemed brand, MooseKnuckles, celebrates her versatility and similar to those who worked with Bruzas at CIUT 89.5FM, found her to be instrumental to the success of the initiatives she shared her expertise on.

“The best word to describe Ashley would be versatile. She is able to integrate many skills, like pitching ideas, writing, interviewing, working with people, understanding target demographics and creating a final product that combines all of the elements that are needed to create original content that can be shared. She has appeared both in front of and behind the camera and delivers on her work promptly, working around the clock and with others to make sure there is a common objective for everyone on board. I have yet to work with Ashley on a project that was not well received and imitated by others in the realm of social media and content/writing,” noted Elsheikh.

Working at CIUT 98.5FM meant writing content for a terrestrial range of more than 8 million people. Bruzas, with a personal following of over 85,000 people, was the ideal candidate for the job due to her understanding of interacting with and appealing to a large audience. She went above and beyond the call of duty in order to introduce new artists, segments, stories, and news happening in Toronto that would be relevant to the station’s target audience, and demographic that she had a strong foundational understanding about from her previous work history. She is a natural-born connector and has a profound ability to inspire others to join in her efforts to celebrate the undiscovered talents and skill sets of individuals all over the globe. When she worked on the Canadian Music Week 2017 project, in particular, she took great pride in increasing awareness of the station and bringing together artists and listeners who would find value in experiencing the programs she created. In the process, she was thrilled to be able to brush up upon her skills as an interviewer, communicator, writer, radio host, editor, and content producer.

In all, working for CIUT 98.5FM and coordinating top projects like their Canadian Music Week 2017 helped reinforce the fact that Bruzas is equipped with a rare skill set and one which she maximizes the use of on a continual basis. She takes great pride in knowing that she helps to inform and inspire through the content that she generates and she hopes to be able to continue to do so for the remainder of her career. In the long term, she endeavors to use her platform as a journalist and a digital writer to give a voice to the voiceless in our society and raise awareness about uncovered issues across the globe. In the meantime, she continues to build her online presence and tell compelling stories to all that will listen. Check out her blog for a better idea: WhoIsVeronika.com.

 

Photo by Pat Moore

Lili Huang reflects on “Mei Mei”, one of the highlights of her career

When Lili Huang looks back on her life, she finds it difficult to pinpoint the exact moment that she decided to pursue her dreams of becoming a filmmaker. As a young child, she lived with her grandparents and fondly recalls making up stories to entertain them during family time. She would dream up a world of little ideas, laughing hysterically as she acted them out for her audience and looking forward to the next time she would get to bring her characters to life before their eyes. She was always bursting with tales to share and she quickly learned that making movies allowed her to channel that creative energy productively. Today, the talented screenwriter, director, editor, and producer, has proven herself to be a strong presence in the industry and hopes to continue to grow that reputation for several years to come.

Throughout her career, Huang as lent her talents to a number of esteemed projects. In conjunction with other filmmakers, she has worked on several international feature film productions, such as The Jade Pendant and The Bombing. For projects like these, Huang often poses not only as a contributor to the filmmaking process, but also as a communicator between Mandarin-speaking colleagues on the Chinese side of production and English-speaking colleagues on the American side of production. Her vast amount of experience working within and outside of her native country give her a unique edge above her competition.

In addition to her work with international film productions, Huang writes, directs, edits, and produces her own scripts. Through her original concept films such as Xixi, and The Flower of the Future, Huang endeavors to broaden the perspectives of her audiences and open their eyes to cultural and intellectual issues across the globe. In fact, one of the highlights of her career thus far was in 2014 and 2015, when she created Mei Mei. Mei Mei follows the life of a Chinese girl living in the United States with her American adoptive parents. At school, a new boy joins Mei Mei’s class after moving from China to America with his mother. Struggling to make friends and assimilate to American culture, Chris attempts to bond with Mei Mei over their shared heritage; however, to his dismay, she is not so keen. As time elapses, Chris begins to teach Mei Mei the Chinese language. The story eventually comes to an end when Chris must move back to China due to his illness. Fortunately, Mei Mei has their time together to cherish in her memory and is finally able to come to terms with her own identity struggles.

“I think this film is so important because identities are crucial to each and every single person, no matter where they’re from. It’s a question of who we are, where we come from, where we’ll go, and how we will recognize and appreciate the culture we belong to. So many people face these kinds of issues on a daily basis, especially if they’re exploring a new culture or place. For some people, it takes a lifetime to come to terms with these internal struggles. Mei Mei does an effective job of showing that as long as you find confidence and comfort in your own identity, the peace inside your heart will allow your bravery to shine through,” stated Huang.

As the sole creator of Mei Mei, Huang had to exercise her abilities as a screenwriter, director, producer, and editor, all at the same time. With that, she had to finesse every single detail from conceptualizing, to filming, to post-production. She began by developing her script and upon receiving approval from her advisors and mentors, she solicited the help of a cast and crew. Together, they filmed each scene, carefully ensuring that they captured all of Chris and Mei Mei’s emotional conquests. Once they were certain that they had footage that they could be proud of, Huang edited it together to create her final project. Xuhua Hu, who was fortunate enough to work with Huang on the film, was impressed by the way in which her own experiences working in China and the United States helped her to form the film’s underlying mood and emotional tones.

“Lili has accumulated a vast amount of experience and understanding of film production resources through her work in China and the United States. After working with her, I can confidently say that she is an invaluable professional filmmaker. Not only that, but she is a talented and outstanding screenwriter,” said Hu.

Mei Mei premiered in May of 2015 and Huang was extremely humbled by the way her audience received it. She was showered with praise and recognition for the hard work and dedication that she had put into ensuring that the project was a success. To her added delight, Mei Mei garnered a substantial amount of acclaim when it screened at festivals around the world. In fact, the film earned her an Official Selection at the Rhode Island International Film Festival, as well as at the Indie Fest USA International Film Festival. It was also nominated for Best Film, and won Best Screenplay at the Golden Panda Awards in 2015. Though she does not conduct her work solely in pursuit of awards and praise, Huang was extremely humbled by the Mei Mei’s tremendous success. She felt that these awards were a testament to the devotion she had for the film and to her career as a whole.

So, what’s next for this talented filmmaker? Recently, Huang was hired to be the screenwriter of an animated feature film called Sang Sang, which is being developed by Shanghai Animation Film Studios. If Huang were able to tell her childhood self that she would one day write a screenplay for the number one animation production company in China, she would be overwhelmed with joy.

WRITING BOTH SIDES OF A STORY WITH SHREEKRISHNA PADHYE

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Life imitates art, art imitates life…it’s all the same thing to writer Shreekrishna Padhye. His vocation as a writer has allowed him to investigate and mix the influences of each into the other. Yes, it’s a bit like playing God when you write, but it gives back as much as it takes from humanity. What is communicated is just as much based in fact as it is in the interpretation of those receiving the information. As Padhye explains, “I have always been fascinated by the transformation a script can go through in the hands of actors. No matter how specific you try to be with tone and character motivations, an actor can fundamentally change the scene with just their performance and highlight a different side of the story. I wanted to explore that with a small film, so I wrote one with obvious conflicts and had actors play the action in two different manners. In every fight/argument both sides feel like they are right and more sympathetic.” In the film “My Way, Your Way” the writer was simultaneously studying and displaying social interaction, characters, and the actors who were themselves presenting the lines and actions. Shreekrishna Padhye might just be the most modern & entertaining version of B.F. Skinner that you’ve ever seen.

Padhye openly admits that he mines the events and interactions which he sees in real life for his writing. This is not an uncommon event for a writer. What is unusual about this writer is that he likes to entertain and diffuse the negative actions and thoughts of the characters and the viewers of his films by showing just how petty and selfish they can be, served with a very humorous tone. “My Way, Your Way” is a comedy. In the story we see the events through the eyes and emotional tint of two coworkers. What is presented is almost a form of therapy for the audience and the writer. Seeing the awfulness of people presented in the absence of condescension and finger pointing allows the recognition of our own lesser desired attributes. Humor is the conduit by which Shreekrishna delivers this. “My Way, Your Way” presents the same office workplace occurrence seen through the point of view of two separate people. In the first version, John tells his friend at work (Sean) that he has just been promoted. To John’s surprise, Sean doesn’t take the news very well. Instead of being happy for his friend’s good fortune, Sean storms out of the office. In the second version, John rubs it in Sean’s face that he is being promoted. John proceeds to humiliate Sean and takes over his office, forcing him out. Both the versions have the same dialogue, but the actors put a completely different spin on it each time.

Padhye’s character driven style has made him a favorite among actors. He specifically wrote this film with the actors in mind. Watching actors interpret his words and infuse them with different tones made him more aware of the power of these professionals to shade the message. While a writer creates the setting in both books and films, the reader’s imagination colors the world while a viewer’s is heavily dependent on the actor’s portrayal. The dual presentations of the film emphasize this aspect. The first interpretation of the story depicts John as hard-working and deserving of the promotion while his friend Sean is resentful. In the following presentation (seen through Sean’s eyes) John is a suck up who is less deserving than himself. What’s amazing about the film is that these drastically opposed perspectives are done using the same dialogue.

A self-described actor’s writer, it’s his respect for the contributions of actors that led Padhye to creating this project. A writer’s words mean nothing if actors don’t bring them to life. Shreekrishna is adamant that the spark in the process is creating great dialogue. Filtering real life experiences into an interesting story starts here as he explains, “The key to making dialogue seem realistic is to develop an ear for it. Even though we hear people talking every day, we don’t focus on their choice of words, speed, or emphasis. We usually extract relevant information and move on. My job as a writer is to study people and their behavior. The manner in which people talk is fascinating to me and I have trained a part of my brain to pay attention to words and after conversation, I usually play the interaction back in my head and reexamine it. If I hear a unique phrase or pronunciation, I make a note of it. I may not ever end up using the exact words in my script but questioning the thought process behind it helps inform my characters. Even so, a conversation in a film is very different to one in real life. Real life conversations are long and slow. If portrayed verbatim on film in this way, they would seem incredibly boring. The key to keeping dialogue interesting is to keep it short and specific to conflict at hand. Every character needs to have a distinct voice. Even if the character names were scrubbed from the script, you should be able to differentiate the lines of each character.”

The presentation of entertainment productions has transformed immensely in the last few years. Productions are created for online presentation and are used by more traditional studios and networks to find exciting new productions and artists to add to their brand. “My Way, Your Way” garnered immense attention from both the industry and the public with 100,000 views on YouTube. There was a time not so long ago that these studios and networks had a vision of entertainment that would appeal to everyone but the popularity of online formats have proven that the most unusual and creative ideas can unify a very committed fan base. In all artistic endeavors, a strong voice will find an audience. Shreekrishna embraces these opportunities and the experience commenting, “I’m lucky to have started my career right in the middle of this seismic shift the internet has brought to the entertainment industry. Streaming services have become so ubiquitous that it no longer matters what method of distribution a piece of content was originally produced for (Broadcast, Cinema, Cable or Streaming). Because of all the new outlets, content production is at an all-time high. This is great for all artists as it provides many more opportunities. The greatest strength is also the greatest obstacle as it is possible for a piece of art to get lost in a sea of great content. Even so, the viewer is always the winner.” Each film Padhye writes seems to receive more and more praise. If his goal is to create stories that stories that allow people to see themselves and their potential selves, it seems to be an idea that the world is open to contemplating.

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Victor Osorio On Living to Write

Victor Osorio is part of the 0.1 per cent of the general population that suffers from a rare neurological disease characterized by recurrent, severe headaches. The disease is called Cluster Headaches, but sufferers often refer to their condition as “Suicide Headaches” due to the often insurmountable pain that it causes. Osorio, on the other hand, sees his Cluster Headaches as the driving force behind his unwavering passion to write. Despite the massive amounts of pain and suffering that he has endured over time, he has only grown stronger and more determined to enlighten the world with his ideas. For the Spanish-native, writing is his reason to wake up in the morning, and although it isn’t the simplest profession to master, he has done so with ease. He doesn’t write because he wants to share something, he writes because he has something to share, and he has crafted a remarkable career around it.

When Osorio was a child, his parents deterred him from spending too much time in front of the television. As a result, he became an avid reader. He was fascinated by each author’s ability to awaken his imagination in ways they might not have ever intended. He loved learning the various styles and techniques that his favorite writers would use and he was inspired to develop his own unique methods. Today, the renowned writer can be credited as being the successful mastermind behind works like his children’s book, Cosas Que Nadie Sabe (translated in English to: Things Nobody Knows). He also worked for the longest running child and teen magazine, Dibus! Magazine, as a children’s comic writer for their hit feature, Alienados. Osorio’s talents, however, are not limited to writing for children’s publications. When he expanded his reach into the television and film industry, he lent his expertise to the award-winning web series, Hollywood and later earned himself a position working for Origo Media.

 For Osorio, working with Origo Media is unlike anything he had ever worked on in the past. The job requires him to write short commercials and corporate videos for Origo Media’s clients. In addition, he is expected to deliver material on a weekly basis, according to very strict deadlines. Fortunately, he thrives under pressure and can produce high quality content in a very short period of time. The videos that he writes, which appear mainly online and on television in Central and South America, would not be the success that they are today without Osorio’s unprecedented ability to turn a minor concept into a piece of artwork. In his time spent working with Origo Media, Osorio has written over 200 commercials and corporate videos, as well as a spec pilot.

When asked about his position at Origo Media, Osorio would tell you that he felt lucky to expand his skill set and learn to succeed under a different kind of pressure. “Working at Origo Media was a big deal for me because it allowed me to work on a series of projects with the same people for a year. By now, I consider myself to be very skilled at being concise and to the point, without sacrificing flavor, entertainment, and quality writing. Working on commercials really brings those skills to light and being able to put them to use within the context of this job has been extremely satisfying,” said Osorio.

Those who have worked with Osorio, however, would tell you luck has little to do with it. Luiz Santiago, who is the CEO at Origo Media, considers Osorio to be an invaluable asset to his company. “Victor is a very good writer with a big imagination and his command of creative writing techniques highlight his prowess as a writer. He also takes any potential set and post-production complications into account when developing his scripts to make everyone else’s work easier. Beyond that, he writes interesting, dynamic characters for our actors to explore,” told Santiago. Given the fact that Origo Media creates commercials and corporate videos in Central and South America, it is also important to bridge the gap between American and Hispanic culture in their work. Osorio’s life experiences allow him to do so flawlessly, in a way that resonates well with his audiences. For this reason, Santiago went on to say that, “Victor’s Spanish heritage and culture give him a unique perspective into American culture that infuses his work.”

Working at Origo Media has added a new and interesting dynamic to Osorio’s career. His eagerness to write and his passion for spreading his ideas across the world make him particularly open to expanding his horizons into new mediums and genres wherever possible. He enjoys stepping out of his comfort zone and striving for excellence in each new territory that he embarks on. A quick glance into the future of Osorio’s career looks bright. Recently, his children’s book was translated into English and eventually, he hopes to see it on as many bookshelves as possible. He is also working on a second children’s book, as well as a feature film script. He has no shortage of ideas in his brain, and will continue to craft them for success. From the outside looking in, Osorio writes for a living but if you ask him, Osorio simply lives to write.

Canadian actor Tim Hildebrand stars in Steampunk sensation ‘Steamwrecked’

TimHildebrand HeadshotTim Hildebrand says he was once taught that “the secret to truthful acting is to love your character, no matter who he is.” This versatile Canadian actor has stepped into many roles, always conveying sincerity with each performance, and this directly relates back to that mantra that has stayed with him throughout his formidable career. He loves every character he plays, and is committed to each and every performance.

“If I really care about the people I portray, I’ll identify with them, and understand why they do the things they do, at the heart level. I’ll care. I’ll want them to succeed, and so I’ll invest in getting them what they want through the methods that make sense to them, because of who they are, what they know, and what they’ve experienced,” he said.

Audiences will once again have the chance to see Hildebrand in the upcoming film Steamwrecked, set to be released later this year. The film, written by Rachel Hemsley, and directed by Christopher Matista, follows a “lightning harvester” zeppelin pilot named August Morlock, in a steampunk/sci-fi world. Crashing in a forbidden zone during an exceptionally bad storm, he and his lone surviving crewmember are forced to traverse a deadly desert, inhabited by wild creatures called “scavengers”, to bring their coveted cargo to safety.

“When I read the script, I was just intrigued. I’d never read anything like it. It was a Steampunk universe, which I wasn’t really into, but the universe Chris and Rachel came up with was so well thought out and plausible it actually grabbed me. The film is about beating the odds and surviving. It’s about unlikely alliances, learning to love someone you don’t think you can, and making sacrifices for one another. Ultimately, it’s about overcoming. It’s inspirational,” said Hildebrand.

Hildebrand plays August Morlock, a widower and a loner. He’s gruff, but a softie deep down. When his ship crashes in a storm, in the worst possible place, he finds himself stuck between his young, stubborn and injured female crewmember, and the local inhabitants tracking them to kill them. August has to try to get the girl and the canisters to safety.

The character of August Morlock is wonderfully layered. A life-and-death urgency underscores Hildebrand’s captivating portrayal, as he and his shipmate avoid their hunters. Hildebrand also utilizes Morlock’s background with wonderful restraint, his caution and world-weariness contrasting the stubbornness and passion of his protégé, Rowe Windsor (portrayed superbly by Sarah North). This, combined with unexpected moments of softness, create an interesting mystery to Morlock that only fully makes sense when revelations come to light late in the film. To carry the truth of that unspoken backstory throughout the film, so consistently and effectively, demonstrates a unique depth and maturity in Hildebrand’s acting.

“Because there was so much going on internally, this was a project where it felt appropriate to stay ‘in mood’, between takes: not exactly staying in character, but staying in the emotional space of the character. I don’t always do that, it’s case by case. But this project was right for that kind of focus,” Hildebrand described.

The actor worked closely with director Christopher Matista to develop the many layers of August and accurately portray his vision for the film. Matista was constantly impressed with Hildebrand, from the moment he auditioned to the last scene they filmed. Being the male lead actor, the film is dependent on Hildebrand, and according to the Director, he did not disappoint.

“Tim is an amazing actor to work with. On camera he is talented, creative and flexible. Between takes he has a great sense of humor to keep the mood light. When filming a stunt scene that involved four other stuntmen, Tim was very careful during rehearsal to communicate his actions, while also paying close attention to the stunt supervisor. During the actual filming, Tim continued this communication, and was able to deliver great results. Tim acting performance stood out even before he was cast, actually. He wasn’t able to make it to our first casting session and elected to instead submit a video audition. In my experience, actors who submit video auditions rarely make it to call backs. However, Tim stood out. In his audition, he used his teeth to tie off an imaginary bandage around his arm. This small action brought real life to his character and to that moment, and got him a spot in callbacks, and eventually the film.”

“He’s very intelligent.  And adaptive. During one rehearsal, he and I discussed his experience with hang-gliding to connect fictional lines of dialogue to the real world. On set, a director should spend a significant amount of time with the actors, discussing the scene and rehearsing. Because of complications, this wasn’t the case on Steamwrecked. I was lucky to have ten minutes to rehearse before filming a scene. Many actors would have shut down or failed to get into character but Tim kept his cool. Because of his prep, and understanding of the character, I could always rely on him to deliver,” said Matista

Steamwrecked is currently starting its festival track in the United States, but may also be headed abroad to countries like China, New Zealand, and Brazil. It not only appeals to Steampunk communities, but also a wider audience, with memorable performances and a heartwarming story.

“We shot in late Fall, and the desert gets cold. Our first twelve hours were a night shoot. The winds got up to about seventy miles per hour and it was absolutely freezing. I’m from Canada, so it was kind of strange to experience air and wind that cold, but not see any snow. I remember PAs were driving to different towns trying to find those little packages for the crew that you put in your shoes and gloves to stay warm. After two days of that, the weather turned sharply and it became blazing hot; like, oven hot. So the back and forth with the temperature had an effect on some of the equipment and on people’s bodies, but when it was all said and done, we knew we had been a part of something special and everyone was on a real high,” Hildebrand concluded.

Writer Guilherme Ribeiro was force to be reckoned with during times with Globo TV Network

Guilherme Ribeiro was meant to be a writer. Ever since he was young, he always enjoyed writing, but as he aged, his hobby transformed into his passion. Today, he is celebrated internationally for his talents, with an esteemed career as an online content writer, captivating readers all over the world.

Throughout his career, Ribeiro has worked on several successful projects, with readers in his home country of Brazil and abroad. He wrote about the wonders of Rio de Janeiro for Mastercard Priceless Rio, and wrote for television programs such as TV PUC, and Toxic Rio. With everything he works on, he contributes to its success, which is exactly what happened when he worked with Globo TV Network, a major media group in Latin America.

“Globo TV Network is the dream of almost every media professional, actor, comedian and journalist in Brazil. It is like a billionaire holding with the TV studios producing content meeting Hollywood standards (series, telenovelas and movies) and exporting it for more than 100 countries. I started there as an intern and I was glad I could be hired afterwards, as my career took off from there,” said Ribeiro.

And that it did. Ribeiro worked at Globo TV for three years, between 2012 and 2015. Initially, he started as an intern, but he quickly impressed. Now, he is one of the best content writers in Brazil. All those he worked with recognized his skill, and his work was always popular among readers and viewers

“Guilherme is a creative guy, takes good pictures and was a proactive journalist and reporter for Globo. He started as an intern and ended up working full time, covering daily news for the website but also participating in especial projects, such as Carnival and 2014 World Cup news coverages. He has a good eye for details, wrote interesting reports and compelling stories during his time at Globo and was constantly working on news that reached great results regarding online views and shares on social media,” said Eduardo Vallim, Editor in Chief of two websites, Gshow and EGO, owned by Globo TV Network, and was once Ribeiro’s boss.

When working with Globo and their publication G1 – Portal de Notícias da Globo, the main news program for Globo, Ribeiro’s articles and news reports were usually in tune with everything happening in the city of Rio de Janeiro. He worked with a strong team, saying the work structure was always essential to keep a good work. He could cover a good variety of subjects, culture, music events, police, politicians, protests, press conferences, prep for the Rio Olympic Games and more. Many of his stories had over a million viewers.

“Globo is a strong brand for every Brazilian and also within Latin America, so it is comfortable and challenging at the same time write reports and articles for them. It is always a guarantee your article will reach more than a hundred thousand views in couple of days, so I can say that be behind this brand makes your name be easily written by people. But it also a little bit threatening to follow the results of your work, check if you are providing accurate and clear information,” said Ribeiro. “I used to receive a huge amount of material from press agencies, PR companies, government, companies, important people and more. Sometimes a good idea comes from a source you are definitely not expecting. That’s why the field of online content writer requires a detail oriented eye for good hooks, new possibilities to redirect news that are going on media, and other always be open for the new.”

Initially, Ribeiro was selected as an intern from over 15,000 candidates. Although he describes the process as long and hard, he was recognized for his knowledge of web journalism, and his strong writing skills. He knows how to word a story to capture an audience’s attention, making him an asset to the network. He used to cover local news in Rio, working together with the TV team from the local TV news in Globo TV, so each day was a new adventure in the city. He covered special events in Rio, such as Soccer World Cup in 2014 and Olympic Games in 2016, but also yearly events like Carnival parades at the city. Eventually, he became the Web Content Editor at Globo.com, a very important position. At that time, he says he literally had to run to win, competing against media websites for audience and news.

“Working with Globo was very challenging, but very rewarding. Every day was a challenge, but I can say it made me fast and strong. It was awesome to work very close to such important and remarkable things to the history of my city, my country, totally participating on that. It is a journalism feeling that made me happy in there for three years,” he described.

Now, Ribeiro has moved beyond reporting for Rio, and is currently working with a Fortune 500 company on a new music project. It is definitely something we can all look forward to.

Gisele Goes went from writing letters to producing content for the world’s biggest brands

When Gisele Goes was just a child growing up in Brazil, she moved around a lot. Going from city to city, she began writing letters to keep in touch with her friends. Eventually, as the internet became more readily available, she transitioned to more modern methods of communication, like email, blog posts, and social media. This gave her the foundation for what she would then need later in life. Now, she is an internationally sought-after content producer and writer.

Goes has an esteemed reputation, with an outstanding career doing what she does best. She has worked with several large companies, creating content to help boost, restore, and promote brands. Not only does she create such content, but she is also responsible for providing a strategy behind it, and how the message will be distributed to different outlets/channels. That includes press releases, blog posts, social posts, video content, event marketing and any type of asset that is part of the overall strategy.

“It is important to have a good understanding on what kind of role content plays for each brand or service. There are so many different channels to explore nowadays and so much content that you need to be able to identify the best strategy to make your name stand out and how to increase brand awareness,” Goes explained.

More recently, Goes has been doing just that with Wpromote, a digital agency with sixteen years of experience. It was elected one of the best places to work in the United States twice and has offices in Dallas, Chicago, NY, SF, LA, and more. Since starting with the agency in March of this year, Goes’ job is to manage and oversee content strategies for some of Wpromote’s clients. Wpromote has been growing in the United States, and expanding internationally is definitely something they want to pursue. Goes’ background in different content initiatives and international expansions makes her a great asset for that expansion plan, and she has been helping improve this process.

“Wpromote is an amazing agency and I’ve heard so many cool things about it. Not only the culture of the company but their reputation for being the “Challenger” agency, it sounded a lot like me,” she Goes. “It’s been only a few months but I’m really excited to move forward with the projects I have upcoming here and make Wpromote global.”

Some of Goes’ current clients include major companies like Shutterstock, RoadRunner Sports, Imprivata, Minnetonka Moccasin, and more. Her international perspective and the way she worked with Content before, such as the mega popular Asian company Meitu, is definitely essential to do a good work for Wpromote.

“It’s always amazing to see the work you do coming to life. Establishing good relationship with the clients, their teams and being able to present all those results is really rewarding. Also, being able to bring something new to an amazing company like Wpromote makes me so happy. I know I have a lot to add and I know that I’m valued as a professional,” she said.

Her team is made up of professionals with varied backgrounds, but with Goes’ experience with launching a product and working for a global company allows her to look at things from a bigger perspective. To be able to establish effective process around content production, put together solid strategies with a great sense of direction, and attach important KPI’s to measure the actual impact of the content in the goals she is already beginning to achieve make her essential to the company’s success.

“I worked with Gisele to develop an international content marketing presentation from the ground-up. We collaborated on this project from the ideation process to detailing how we would implement and execute the strategies, which we later presented to a board of directors. Currently we are continuing to further develop and grow this exciting, new offering at Wpromote,” said Ana Vila, Content Marketing Manager with Wpromote. “Working with Gisele is an absolute pleasure; she brings unique ideas to the table with a fresh perspective backed by relevant previous experiences, data and trends. She’s able to convert ideas from a stream of consciousness to actionable next steps. Gisele’s diverse life and work experience positively contribute to her successful, multifaceted approach to content creation and building strategies.”

Unlike her previous projects, working with Wpromote allows Goes to manage content for a large variety of clients rather than focusing on just one. For many, this task would be almost impossible, but for Goes, it is a refreshing change. It’s a fast paced, dynamic environment but is great to expand different content initiatives and align them with different business goals. Most of the decisions are directly related to business goals and how they can achieve them as a team, some accounts have more than one service here, and it allows everything to be very integrated, making Goes’ job much more interesting.

“Everything is super flexible and the main goal is to achieve our client’s business through powerful and unique content – regardless of what distribution channel or type of content. We cover it all,” Goes described. “I like the fast-paced environment and I love being able to “switch” mindsets every day since all my clients are so different from each other. It’s also great to be in contact with people from other industries that come from a different background. And because Wpromote has such a strong internal culture it’s amazing to feel part of the team and being able to bring my international experience to the Content team and optimize our strategies in order to grow the company and achieve its goals.”

No matter who she is working with, whether it be her clients or her teammates, Goes impresses. Her vast range of knowledge caters perfectly to the goals she aims to achieve with Wpromote, and Jessica Anguiano, a Content Marketing Manager for the agency, is continuously impressed.

Gisele and I have worked together on developing digital campaign strategies for a number of clients ranging in size and budget. Working with Gisele is fantastic. She is a wonderful teammate and I know I can always rely on her. Above all else, the positivity and optimism she brings to situations is such a breath of fresh air. Gisele is extremely dedicated to her career and clients. She’s extremely passionate about everything she does and it is reflected in her high-quality of work. She is never afraid to tackle big projects and consistently develops out of the box ideas and campaigns, never hesitating to go above and beyond,” said Anguiano.

Goes’ dedication to her work combined with her innate talent have skyrocketed her career, allowing people all over the world to see why she is considered one of the leaders in her field.

Anja Ellam is truly awesome with AwesomenessTV

Growing up in Toronto, Canada, Anja Ellam always wanted to entertain people. Although she had loved being on stage, making people truly feel the emotions of a character, it wasn’t until later when she realized her passion for writing. That was a fateful decision, as she is now not only an internationally recognized actress and successful influencer, but a celebrated writer.

Ellam now has shown the world why she is one of the best. Her film The Woods that she wrote went on to receive praise at many international film festivals. She worked with Verizon’s Go90 app and has written and hosted several of their top videos. The viral video What Girls Do in Cars on DangMattSmith’s YouTube channel that she co-wrote has over 1.4 million views. Working with ArsenicTV as a writer and host for their Snapchat story gets over 500,000 views a day. There is nothing this versatile writer, actress, and influencer cannot achieve.

“I’ve had a very successful career for someone my age but I like to think that this is only the very beginning. I’m very lucky to be in the place that I am, but it’s because I work incredibly hard,” said Ellam.

Ellam’s continued work with AwesomenessTV has helped make the channel what it is. As a writer for the Hollywood department, she writes for their many segments that come out on their channel daily. Her job as a host and influencer allows her to work on a wider variety of shows for the network.

“Me being an influencer helps me connect more to our audience and see what they’re interested in at the moment, which lets me write scripts that relate to them. My online presence helps me to stay connected and stay relevant on topics that relate to AwesomenessTV and entertainment news,” she said.

Without almost twenty-thousand followers on Instagram, Ellam has an impact all over the world. While promoting AwesomenessTV using social media, she has helped the videos viewership, ranging from 100,000 to over a million views.

“Anja and I worked together on AwesomenessTV’s Hollywood team where Anja wrote scripts and pitched ideas for daily episodes. She would always come prepared and would always be willing to step up when needed. I always enjoyed working with Anja and loved that she expressed her ideas and contributed to a team atmosphere. She definitely takes direction and has a good eye for what is trending and in the news. She knows what is relatable to our audience. She is super creative and always had input for stories to write and pitch ideas for stories,” said writer, host, and producer Hunter March.

Ellam writes a lot of AwesomenessTV’s daily entertainment news segments, which are targeted at teens and young adults. She says from the moment she first started working there, she fell in love, and quickly moved up due to her talent and commitment.

“Everyone was so welcoming and the company was so rapidly growing I knew that’s where I wanted to be. They’re definitely leading the way in digital media,” said Ellam. “I like that I can be open with my ideas and that even though we’re a big company, we’re still a small company where everyone knows each other. I like that my job allows me to be creative and that we reach such a large audience.”

Ellam does a lot of test shoots, but she also often appears as the main talent for the videos, hosting shows like Third Wheel and Dream Date with Brent Rivera. Their audience is drawn in by social media followers which is why having influencers on the channel are so important.

“The first time I hosted was very nerve racking because you’re in the office with everyone around you and you don’t want to mess up or take too long. But it always runs smoothly and the crew is amazing and very reassuring,” said Ellam. “It’s a good feeling because everything we put out is positive and it’s something I’m very proud of. I’m especially proud when a topic that I pick ends up with very high views because it’s something I was trusted to do and I was successful at it.”

Ellam’s followers are always eager to view her videos that she hosts or writes for Awesomeness, and she says it allows her to truly be connected with her audience.

“When I host or I’m a talent on the show I think it helps a lot because I can promote it on my social media platforms. I’m closer to our demographic and my followers are also the same demographic,” she concluded.

You can check out the Awesomeness TV channel here.