When Digital Writer and Content Producer, Ashley Bruzas, looks back on her life, she cannot ever remember a time where writing was not a main component of her deepest inner passions. As a child, she recalls her mother and father encouraging her to send hand written letters to her family members, praising her for her adept ability to articulate and for the way in which she used her extensive vocabulary to express herself in an interesting way. From then on, she made a personal point of ensuring that she made full use of the resources within her reach to be able to establish well-rounded, educated points of view. For Bruzas, it was always important to embrace the historical, cultural, and personal differences of the world around her and to celebrate these variations through the stories she tells.
“I have always had a passion for writing and I have been able to use my writing and journalism background to assist me with a number of different positions that have required my skills as a writer and digital content producer. Of course, digital writing involves writing content such as news stories, editorials, opinion pieces, blogs, etc., that are published in a digital environment and that can be accessed through digital devices and online platforms that require the internet to be searched, shared, commented on, and more. It is essentially the same as a content producer; however, you are working alongside others to bring life to new ideas and create unique content that is ultimately shared across different mediums,” stated Bruzas.
One of the most essential qualities that Bruzas has developed thus far in her career is her ability to maximize her versatility at all times, be that through her skill set, her range of job opportunities, her collaboration with influential brands, and more. In fact, her versatility is undoubtably the reason that she has successfully branched out into various inherently different, yet interrelated fields. For instance, throughout her career, Bruzas has utilized her journalism skills and techniques to work for the Toronto Observer in both a print and digital fashion. In addition, she uses her online presence to obtain viewership on her prosperous lifestyle blog, WhoIsVeronika.com, as well as to earn a substantial following on other various social media platforms such as Instagram and Snapchat. When Bruzas sets her mind on something, she stops just short of nothing to not only achieve it, but to do so while exceeding all expectations of those around her. This is why, earlier on in 2017, she managed to earn herself a position working at CIUT 89.5FM, writing on air announcements, station advertisements, organizing shows, and running the control board, as well as organizing large-scale initiatives such as Canadian Music Week 2017.
For Bruzas, working at CIUT 89.5FM meant so much more than expanding upon her skill set in the field of radio journalism. It was an opportunity to explore one of the oldest forms of journalism, whilst excelling in her area of expertise: connecting with niche audiences and sharing information on a digital platform that requires elements of content production. Her in-depth understanding of how to interact through the use of social media allowed her to help CIUT 89.5FM reach audiences in ways they hadn’t ever imagined before she came on board. This, paired with her dexterity as a journalist lead to her leaving a lasting mark on the station and its counterparts. They were fortunate to have such an accomplished member on board and shared in the sentiments that she has received from previous co-workers throughout her professional career in terms of applauding her versatility and commending her unprecedented work ethic. Imad Elsheikh, for instance, who has worked with Bruzas on a number of occasions through creative agency, PIQUE, and highly esteemed brand, MooseKnuckles, celebrates her versatility and similar to those who worked with Bruzas at CIUT 89.5FM, found her to be instrumental to the success of the initiatives she shared her expertise on.
“The best word to describe Ashley would be versatile. She is able to integrate many skills, like pitching ideas, writing, interviewing, working with people, understanding target demographics and creating a final product that combines all of the elements that are needed to create original content that can be shared. She has appeared both in front of and behind the camera and delivers on her work promptly, working around the clock and with others to make sure there is a common objective for everyone on board. I have yet to work with Ashley on a project that was not well received and imitated by others in the realm of social media and content/writing,” noted Elsheikh.
Working at CIUT 98.5FM meant writing content for a terrestrial range of more than 8 million people. Bruzas, with a personal following of over 85,000 people, was the ideal candidate for the job due to her understanding of interacting with and appealing to a large audience. She went above and beyond the call of duty in order to introduce new artists, segments, stories, and news happening in Toronto that would be relevant to the station’s target audience, and demographic that she had a strong foundational understanding about from her previous work history. She is a natural-born connector and has a profound ability to inspire others to join in her efforts to celebrate the undiscovered talents and skill sets of individuals all over the globe. When she worked on the Canadian Music Week 2017 project, in particular, she took great pride in increasing awareness of the station and bringing together artists and listeners who would find value in experiencing the programs she created. In the process, she was thrilled to be able to brush up upon her skills as an interviewer, communicator, writer, radio host, editor, and content producer.
In all, working for CIUT 98.5FM and coordinating top projects like their Canadian Music Week 2017 helped reinforce the fact that Bruzas is equipped with a rare skill set and one which she maximizes the use of on a continual basis. She takes great pride in knowing that she helps to inform and inspire through the content that she generates and she hopes to be able to continue to do so for the remainder of her career. In the long term, she endeavors to use her platform as a journalist and a digital writer to give a voice to the voiceless in our society and raise awareness about uncovered issues across the globe. In the meantime, she continues to build her online presence and tell compelling stories to all that will listen. Check out her blog for a better idea: WhoIsVeronika.com.
Photo by Pat Moore