In recent news of NBL’s 3-year partnership with Channel Nine, we sat down with the man behind Nine’s innumerable advertisement campaigns, Australian-born filmmaker Adrian Prospero to discuss his crucial role within the groundbreaking network and how his contributions have shaped Channel Nine to be Australia’s largest commercial free-to-air television network to date.
“It was an absolute honour to work with Channel Nine, and I am thrilled that the network has been skyrocketing in their success.”
Adrian Prospero has been a force to be reckoned with in the entertainment world for the past decade having distinguished himself as a versatile filmmaker with over a 100 credits to his name as a Writer, Director, and Producer on various media platforms including television commercials, narrative films, and documentary films.
We asked Prospero about his great passion for filmmaking and the many hats that he wears as a filmmaker.
“I love all aspects of filmmaking, but I would consider myself first and foremost a director.”
While the entertainment industry is known to be excruciatingly difficult to break into with thousands of filmmakers competing to get their foot in the door, Adrian Prospero has impressed many esteemed filmmakers with his success as he managed to conquer the narrative and documentary world while also making himself indispensable in the commercial and corporate world. Since the beginning of his career over a decade ago, Adrian has since been involved in dozens of advertising campaigns in the capacity of a Writer and Director for multi-billion dollar companies such as REIWA and Australia’s prominent WIN Television Network.
Most notably, Prospero has undertaken a crucial role in the growth and success of Channel Nine. The network is equivalent to America’s paramount television networks namely ABC, CBS, and NBC.
Prospero’s skills as an extraordinary filmmaker combined with an extensive knowledge in marketing allowed him to contribute to the network primarily through cultivating client relationships, which consequently magnified the company’s revenue and strengthened the reputation of Channel Nine. In 2017, Nine reported a revenue of $720 million. During his time at the network, Adrian raked in millions of views for numerous affluent clients such as the global upscale hotel brand Novotel and the renowned multi-billion dollar real estate company, Mirvac.
In a reflection of how far Adrian has come as a director, and proving how sought after he is, Prospero can now earn up to $1570 an hour as a director. A source from Channel Nine joked “not a bad jump considering most directors are only paid about $75 an hour, and Adrian’s humble beginnings in Perth!”.
Despite his vast experience and success in the industry, Prospero remains modest when asked about his success in the commercial and corporate world.
“I am thankful to Channel Nine for entrusting me with each campaign and for allowing me the creative freedom towards these commercials.”
[above: some of the above companies who have gained millions of views for their films and commercials made by Adrian Prospero].
Prospero has been regarded as a terrific collaborator across all platforms. Therefore, it is no surprise that numerous companies and artists seek to work with him. His versatility in storytelling have led him to working with Songwriter and Rapper Bill Marri and Australia’s beloved electro-pop band, The Arsonist. His work on their music videos have gained these artists legions of fans globally.
The prominent Writer and Director shares “Music videos are so much fun to work with, but what I love about it is the integration of two mediums (music and visuals) to create something powerful. You are often allowed so much creative freedom in music videos so it can be challenging in getting the balance right between the two, but when you find that balance where the two complements each other, the results are extraordinary”.
More recently, Prospero challenged himself in taking on several roles on a workplace comedy miniseries in which he wrote, produced, directed, and edited. The miniseries, Unrealty, was shot in Australia with actors Chris Buckley (Sons of Soldiers, Badgirl) and James Broadhurst (Reflection, Derelict). Adding to his great acclaim, Prospero picked up an award for the series from the Accolade Global Film Competition.
“It was really fun to shoot a comedy series. I’d definitely love to do it again.”
Prospero was also previously awarded the Accolade Global Film Competition Award for his 2016 dramatic film The Hunt starring award-winning actor Robert Hartburn and David Pragnell. The prestigious film festival has successfully been running for 14 years, and recent winners of the competition include the films Money (starring Jesse Williams from Grey’s Anatomy) and Riley Wood (starring the James Bond and Wild Things actress Denise Richards).
“It is incredibly humbling to be recognized by renowned festivals for doing what I feel most passionately about”.
From commercial and corporate work to music videos and narrative films, Adrian Prospero is regarded as amongst the best in his field. He takes incredible pride in everything that he does which in effect produces outstanding films, and we are confident that this extraordinary filmmaker will continue to conquer the entertainment industry.