Producer Jamly Yang shoots in stunning locations for award winning commercial

One of the most life changing events in Jamly Yang’s life occurred when she was only a child and watched a feature film for the first time. She was transfixed by what she saw, not only by the story, but how everything looked so real. She remembers being convinced that the action shots and detailed war scenes were actually happening in front of her eyes and had to be consoled by her mother. After the movie finished, she became obsessed with the idea of one day making films of her own, with impactful stories that could touch audiences.

Now, Yang does just that, as a celebrated producer in her home country and abroad. Working on acclaimed films like Step Out, The Screenwriter in the Restroom, Billy’s Bear, and many more, Yang has combined her passion for storytelling with her determined mindset.

Yang has also worked with internationally recognized brands, such as Nike and Doritos, on many revenue generating commercials. Just last year, she worked on a commercial for Alpha Browser, an interactive mobile browser and all-in-one tool. The commercial is a powerful video that shows how Alpha Browser can help you in your daily life.

“I like how the commercial approaches it’s idea, instead of just introducing the product, which is what most tech companies would do, it shows people’s daily life, making the audience relate to the product,” said Yang.

Shooting the commercial involved a great deal of travelling between locations for the cast and crew, and Yang was in charge of organizing it all. She planned everything, from the hotel booking, to casting, to the budget, and even assisted with shooting when necessary.

“I loved the pretty location we shot in. What is different about commercials from film is the beauty of every frame. We can show a lot of pretty landscapes and use them to draw the audience’s attention. This is great for me because I love to travel, and on commercials you do a lot of it,” she said.

Under Yang’s leadership as the producer, the commercial went on to win several awards, including Best Commercial at the Calcutta International Cult Film Festival in both 2018 and 2019. It was also distributed internationally by ATK technology, directly contributing to sales for the product. Yang could not be prouder of what she and her team achieved, and as a fan of the Alpha Browser, she truly believed in the message she was putting out there.

“I like how it is designed. Every button is very clear and easy to understand. Compared to many of the other major browsers out on the market, Alpha Browser is more personalized. It’s more like your own account rather than just a browser. Whenever you use it, you feel at home, not in the internet ocean,” she said.

Yang has worked incredibly hard to get to where she is today, determined to achieve her childhood dream. Now that she has done so, she says the hard work doesn’t stop, and in order to continue her success, she treats every new project as a learning experience, constantly staying a student in an ever-changing world.

“This is an industry where you can’t expect fast success,” she said. “I guess just like every industry, there is nothing easy, and being passionate is the key. If you are still full of energy and love what you do after a long day, then don’t give up. Go for it and fear nothing.”

Watch the Alpha Browser commercial here.

 

 

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Guitarist in the Spotlight: Agam Timor of the Barns Courtney Band

Agam Timor
Guitarist Agam Timor shot by Monika Wilczynska

While the frontman in a band usually gets most, if not all, of the media’s attention, the bands we love would not be what they are without the integral contributions of the rest of the members. When it comes to the guitar stylings and overall musical contributions of Israeli musician Agam Timor, his are ones that deserve exponential recognition.

You may know Timor as the lead guitarist for the Barns Courtney band, whom he’s been touring the globe with for the past year. Signed to Capitol Records, the band has skyrocketed to international acclaim in recent years with sold out shows and several of their singles topping the charts.

“After so many gigs together, almost every night, it creates a really warm environment, like a family,” says Timor.

Timor’s rhythmic fluidity, precision on the guitar, and mesmerizing stage presence have proven to be a powerful addition to the Barns Courtney band, just as they have for a long list of other bands over the years. While Timor’s talent has helped bring him into the spotlight, his success didn’t just happen overnight. It’s the result of years of dedication and an inexhaustible passion for what he does.

Growing up in Tel Aviv, Israel, Timor discovered his love for music at the budding age of 6. Quickly picking up the violin, piano and saxophone, his passion for music grew, but it was upon discovering his connection with guitar that he found his true love.

“Since I was 12 I never put the guitar down,” admits Timor. “I immediately fell in love with it.”

Most Israeli citizens living in Israel serve in the military at some point in their lives, and while Timor is no different, he served the country in a rather unique capacity. During his three year military service he was the guitarist and arranger for Israel’s military band.

Timor says, “I enjoyed the fact that although people from different places can be very different, love different things and going through different experiences in life before joining the army . They can still go through a similar experience while watching the show, at the end of the day, people want to feel something. They want to feel the energy and forget about the tough day they had on the base”

After completing his military service Timor was free to take his musicianship to new heights and it wasn’t long before he became a national sensation in Israel. He would go onto share stages with some of the country’s most idolized talents, including singer and actress Ruthi Navon, Momi Levi and Moran Mazor, who competed in Israel’s Eurovision Song Contest, Chen Aharoni, who appeared on The X Factor UK, The X Factor Israel and Kokhav Nolad (Israel’s version of American Idol), vocalist Meital De Razon, and many more. Timor would also go on to perform as the house guitarist on the hit series The X Factor Israel, in the hit musical “Mary Lou,” as well as on Sports Channel 5 Israel, where he played the morning show hosted by Slutzki and Dominguez. Timor actually played the morning show on more than one occasion, often being called in to  play a few songs each time with a new rising artist, and then chatting with the hosts on air about life and music.

Agam Timor
Agam Timor shot by Arielle Kassulke

“I assume that any musician that keeps practicing and listening to music eventually would play great. The difference between being a professional and an amateur is pretty much the attitude and the amount of dedication one has to the project, always aim higher and keep evolving your craft,” says Timor.

Though there is definitely substantial truth in the age old saying ‘practice makes perfect,’ few will make it quite as far as Timor has over the span of his short life no matter how much they practice. At age 26, he has already proven himself to be among the world’s top guitarists. With his virtuosic talent, it’s not surprising that Timor was accepted to the Berklee College of Music, one of the most competitive music schools out there. Not only was he accepted, but he was given a scholarship, a rare award that few receive, and in 2018 he went on to graduate Summa Cum Laude.

While Timor’s strength and versatility as a guitarist has led him to be tapped to play with a pretty long list of heavy hitters in the music industry, it’s not the spotlight that drives him to perform. Behind the scenes, he is a powerhouse when it comes to writing and arranging music, and he’s used his talents in that area to create music for other artists over the years. In 2014 he worked alongside legendary producer Luis Lahav on the album for artist Or Colenberg.

“For this project I recorded all the guitars and arranged the album with my colleagues Amit Shtriker and Tom Lahav. I will never forget this project and how much we felt involved in the recorded music,” recalls Timor. “The most incredible thing is to add your own personal taste to someone else’s music and watch it become something whole.”

Another project that Timor holds dear to his heart was when he recorded the album Beit-Aba with the artist Doron Raphaeli, the founder of the popular music group Tararam.

“We spent days in the studio working on this album, I especially remember the day when we recorded the guitar solo for ‘Aguim’ that it was so late at night and Doron fell asleep in the control room while the engineer and I finished recording the song.”

With a plethora of cultural influences and experience playing diverse genres such as pop, funk, r&b, blues-rock, gospel, middle-eastern, fusion and jazz, Timor brings the full-package to the table as both a guitarist and arranger.

“When I work with artists, I first try to understand their character and what I can add from my perspective that would complement their music. When I succeed in doing that I feel that’s when the artist is being satisfied the most. Add your flavor to the same field.”

Last year Timor made another huge mark in the Israeli music industry when he was tapped to compose the intro for Omer Adam’s show, which was the first concert to be performed at the Sammy Ofer Stadium and was a sold out success. Having competed on the series Kokhav Nolad, and releasing four hit albums over the last few years, Omer Adam is arguably one of Israel’s most famous contemporary artists.

Timor admits, “I got amazing comments about the musical intro to his show and how much it enhanced Omer’s character as an artist.”

Though playing in shows such as the celebrated Israeli musical “Mary Lou” have led Agam Timor to become a celebrity in Israel, and his role in the Barns Courtney Band has led him to play in front of hundreds of thousands of fans across the globe, what Timor enjoys most is the simple art of creating music.

Guiding his life and career by the famous quote, “Do what you love, and you will never work a day in your life,” Timor is an inimitable pro at doing what he loves and doing it in a big way.