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Director Clément Oberto Creates Iconic Music Videos for Grammy Award Winning Artists

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French Director Clément Oberto behind the scenes of Gary Clark Jr.’s “Pearl Cadillac” music video Photography by Robin Mir

As fans, we are often wowed by the visual stories within our favorite music videos and taken away by the lyrics of our favorite songs, but we rarely consider the foundational work that goes into bringing these creative visions to fruition. Behind each and every chart-topping music video is a director working diligently to illustrate the music with a visual story. 

French director Clément Oberto, currently based in L.A., is one of the rare creatives whose vision, drive and talent have led him to become the creative force behind numerous award-winning music videos.

Well known for his passion and clear vision, he has caught the attention of millions of viewers. Over the past 15 years he has directed music videos for internationally acclaimed artists, such as Christina Aguilera, Gary Clark Jr. Zhavia, and John Tejada. Along with stylish music videos for French singer Lou for her track “Dans le bleu du ciel“, which already gained over 5 million YouTube streams, and Canadian pop sensation Anjulie feat. Natalia Lafourcade’s hit “Holy Water”.

One project that really turned the heads of fans and the music industry alike was his remarkable work as the director behind the music video for four-time Grammy Award winning indie artist Gary Clark Jr.’s “Pearl Cadillac”.

The soulful track was taken from Clark’s 2019 album “This Land”, which took home the 2020 Grammy Award for Best Contemporary Blues Album and reached No. 6 on the Billboard Top 200 chart, making it his third consecutive top 10 album debut. 

Clark wrote the track in honour of his mother and the experience of leaving home to embark on his next chapter. In a collaboration that could only be described as ‘serendipitous’, Oberto, who at the time was journaling about his own relationship with his mother, was approached by Warner Record Executive Producer Devin Sarno; who’s known for his work with iconic bands such as Red Hot Chili Peppers, My Chemical Romance and Green Day.  

“I was diaring about the way my mom had led her life and how I wanted to make her proud, and within 5 minutes after writing this, Devin reached out with the song; asking if I was interested,” he recalls. “There was no way I wasn’t going to book that job. It was perfect timing.”

Oberto shot the video in classic black and white on 35mm film, creating a nostalgic and overall harmonic sensation to enhance the moving lyrics.

“I wanted to create a metaphorical video that would highlight memories of childhood and the passage towards adulthood while reflecting on the support Gary received from his mom,” he says. “I wanted the video to be like the song, poetic and soft, while also giving justice to that epic guitar solo.”

He used smoke and light to add symbolism to the video, which made it stand out and take home 9 awards at renowned global festivals including Best Music Video at the U.K.’s Ramsgate Film Festival and Best Cinematography at the Black Bird Film Festival in New York. 

Oberto having a laugh with Gary Clark Jr. on the set of “Pearl Cadillac”
Photography by Robin Mir

Along with directing and editing the video, he was also responsible for designing the original concept and storyline, while also building a stellar crew.

“I care to create strong relationships with my team. I surround myself with talent that I admire and I communicate a lot with them to make sure we are all on the same page,” Oberto shares. 


“There is nothing better than feeling that everyone gets you, and has your back to make sure your vision comes to life accordingly, or even better than what you imagined. For Pearl Cadillac I proposed the 35mm format and the idea of shooting the car in a studio with plates of the road projected on screens, like they used to do back in the days. This way we’d be able to have Gary laying down on the hood as the car drives by itself, without taking risks for his safety.”  

Clark shared in an interview with Billboard that it was his first video in 35mm black and white film and that “Clément was really passionate about telling the story of ‘Pearl Cadillac’.”

Producer Roger Mayer (“Antibirth,” “The Rambler”), who collaborated with Oberto on the videos for both Gary Clark Jr. and Anjulie feat. Natalia Lafourcade, shares that “Clément adds a flair unlike so many of his peers that elevates the project to an art piece… Working with Clément is a dream, he is a confident and determined filmmaker with a clear vision, and is able to communicate that to everyone working on the projects he’s attached to.”

Oberto’s ability to expedite an entire music video in record time and remain in control while bringing the artists’ vision to life are key factors that have led to his remarkable success.

In June 2020, while the world was adjusting to the unexpected global shifts of Covid-19, he directed the stunning music video for five-time Grammy Award winning pop sensation Christina Aguilera’s tracks “Reflection / Loyal Brave True.” 

The powerful song was the promotional single for the 2020 live action remake of the classic Walt Disney film “Mulan,” which was noted as Oscar worthy by Rolling Stone Magazine. 

Oberto was brought on board, not just for his unique visual identity, but also due to the fact that the entire project needed to be overturned in a matter of days in order to coincide with Aguilera’s highly anticipated live performance on “Good Morning America.”

He was approached by Grammy Award winning video producer Jamie Rabineau, the founder of Lark Creative, who’s best known for producing Kendrick Lamar’s critically acclaimed 2017 music video “Humble.” 

“The main challenge was the timing, combined with the Covid safety guidelines. To make sure everything would be safe and ready for us to shoot in a couple of days, and that we’d go over the post production process in a heartbeat,” Oberto shares. “We managed those challenges by working in confidence, hand in hand with my producer Boris Labourguigne at Left. He really made magic happen and got everything working tightly. As for Christina, it was pure bliss. She was very professional and easy to work with.” 

Proving that he is a highly adaptable and humble director, Oberto applied a simple yet highly effective approach to the aesthetics of the video, using a few pieces of floating fabric in order to shine a light on Aguilera’s signature vocals.

“I usually create concepts and aesthetics to highlight the artist and the song. We spend a lot of time building sets and working on light, effects, transition, framing… We make sure everything feels magical,” he says. “With this project it was more simple, focused on the performance and not that much on the aesthetic. My job here was more about not trying to add complications by demanding, or wanting too much.” 

Reaping over 2.6 million views on YouTube and 5 million viewers on “Good Morning America,” the music video’s end result was flawless, and it once again proved Oberto’s ability to transform an artist’s vision into reality. 

His outstanding directorial achievements on both Gary Clark Jr. and Christina Aguilera’s music videos were created with Boris Labourguigne, who is the founder and president of Left Productions, an award winning video production company with offices in Paris, Los Angeles and London.

“Clément is really involved in every project from the creation to the delivery. He’s able to create a really strong relationship with clients, labels, and artists. He puts all his energy and talent to find the best solutions to do the best video possible,” says Labourguigne. 

“He’s also super flexible and can work on a large scope of projects. He loves to be challenged, and is always open to discovering new territories, new talents, new brands, new styles. It is very stimulating to collaborate with him.” 

In 2018 Oberto was also the leader behind the mysterious music video for American songwriter Zhavia’s debut single “Candlelight,” which is a bluesy R&B ballad about persevering through adversity. 

Zhavia, who has over 3.2 million followers on Instagram, had just signed with Columbia Records, one of the most prestigious labels and home for iconic artists such as Beyonce, Adele, John Mayer, Mariah Carey, Bob Dylan, Pink Floyd and Pharrel Williams. 

Honoring Zhavia’s artistic mission to motivate her fans to express their emotions while working towards their goals, the video required a thoughtful director who could turn the song into a stunning visual story. 

Record producer Jenna Andrews, who’s known for her songwriting collaborations with Lily Allen, Noah Cyrus and BANKS, approached Oberto not only to conceptualize a video that would personify the heartfelt lyrics, but here again to deliver the project in a matter of days. 

“We had to pull everything together in a heartbeat. We shot overnight, 3h from LA and created the proxies for the editor in the car on our way back to the city, so we could have our first cut on the exact same day,” he says. “It was an adventure, people at Sony and Columbia were skeptical about us delivering in time, but we did.” 

His savvy leadership allowed production to maintain the strict filming schedule, to capture every single shot in record time and to deliver the video only 5 days. 

He shares, “That was pretty wild for me. More than anything I’m happy that I was able to be there for Zhavia, to help the team in that crazy tight deadline and to sign her first single’s music video was really rewarding.”

Upon its release, the single became #1 worldwide on iTunes, along with the music video garnering a whopping 32.7 million streams and trending at #5 on YouTube.

Given the incredible demands that came with the active production, Oberto’s expertise in delivering such a brilliant final result was highly commended, not only by the record label’s executive heads, but also across the music industry. 

“From the very beginning it was clear that Clément was a true visionary, whose concepts and ideas were incredible… him and his entire team were true magicians from the first meeting to the final product. He went above and beyond to deliver under a very tight deadline from the record label and he didn’t let us down,” says Zhavia’s manager and platinum award-winning artist and producer, Thomas Barsoe. “I hope to continue to work with Clément for years to come and can’t recommend him highly enough.”

Oberto’s proven repertoire of success expands far beyond the director’s chair. His entrepreneurial drive also allowed him to grow within the bustling entertainment industry. In 2020 he launched Creative Film Awards, an LA based music video, short film and fashion film festival that focuses on gathering creatives from all around the world and to create a gateway for promising industry filmmakers to gain recognition. 

“The inspiration came while spending years showcasing my films in festivals. I was thinking how I could do things differently by hosting immersive events and promoting the work of the filmmakers through a community behind the festival,” Oberto shares. “I wanted to create a festival that would feel like a label, something filmmakers could feel proud of being part of, and also help them be seen by well established figures of the industry.”

The festival attracted a stellar line up of industry guest judges, including two-time Grammy award winning music video and film director Matthew Cullen, VP Creative Services at Warner Records and MTV Video Music Award winner Devin Sarno, and French actress Loan Chabanol. 

With his proven track record of success, it seems like Oberto has no plans to slow down anytime soon, in fact it’s quite the opposite. He is currently working on “Voices,” his first feature film, as well as on “Greenroom” a podcast with record producer Jenna Andrews, which focuses on mental health in the music industry. The podcast features popular music figures such as Tegan and Sara, Upsahl, Rebecca Black, Parson James, Verité, Kiesza and many more. 


With all this in mind, it’s fair to say that Clément Oberto is an unstoppable industry force whose diverse talents and relentless desire to bring stories to life will continue to captivate a global audience for a long time to come. So stay tuned.

Director, Film

John Wate brings authentic Japanese culture to ‘Samurai Headhunters’ documentary

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Whenever John Wate steps onto a film set, puts his eye to a camera lens, and starts making a movie, he is living his dream. Directing is a pleasure he can’t compare to anything else; it allows him to be in tune with what is happening in front of him, and all his senses go into overdrive. He spends every day doing what he truly loves, and this passion translates directly into his beautiful work.

For this German native, making a good movie is all about the research. He always aims to find the perfect story and the right characters, with the singular goal of leaving an impression on his audience. With his work on the Smithsonian’s Epic Warrior Women film series and movies like Samurai Warrior Queens, he does just that, showcasing why he is an industry-leading director in his country.

“I would say as a director you are a storyteller, and the way you have lived and seen the world will organically shape how you tell your stories. I found that the world is a treasure trove that has so much to offer in terms of stories and characters. Once I find that ‘one thing’ that interests me, I can start digging and I usually find gold,” said Wate.

Wate has spent many years directing masterful films and television series, including the TV movie Samurai Headhunters in 2013, that allowed him to explore a unique part of world history. It is a documentary on the dark and brutal side of the samurai warrior clans featuring the life of peasant Masa who is forced into the ruthless world of the samurai.

For over a thousand years, the samurai have been celebrated as an aristocratic warrior class. Exceptionally skilled and loyal until death, their very name has become a byword for honor and dignity. This film reveals the unknown dark side of the samurai – a fascinating tale of greed, treachery, extreme cruelty and violent death. Based on newly discovered samurai war manuals, Samurai Headhunters reconstructs the life of a young peasant farmer who is press-ganged into a warlord’s army. Driven by his love for a village girl of noble birth, young Masa quickly rises through the ranks from simple foot soldier to venerated samurai commander. But his reward is to be one of betrayal, lies and finally forced suicide by his fellow samurai. Interwoven with this dramatic story, two British historians track down remarkable new evidence from ancient war manuals that show the true, dark world of the samurai. The drama documentary also features a living samurai master and his students, as well as CG animation, stunning re-enactments, original costumes and historic locations.

“Everyone knows the samurai as loyal, courageous fighters with a strong moral code – but not many people know that this is only part of the story. During the almost 200 years of civil war in Japan the samurai got rewarded for their deeds in battle, which often meant for the number of heads they had taken. The film explores the unknown dark side of the samurai, how they cheated, lied and murdered to gain favors and advance their careers, the forbidden love between warriors, the atrocities of samurai warfare, and the danger to rise to fame in such an environment. I found all these facts about the dark side of the samurai as grizzly as they were fascinating,” said Wate.

After great success with his previous film, Ninja Shadow Warriors, Wate teamed up once again with Urban Canyons Producer Sebastian Peiter and together with researcher Anthony Cummins, they researched and built the concept for the film. Living in Japan at the time, Wate not only had extensive experience, but he also had direct links to the famous Japanese film studios in Kyoto, and through all his previous other documentaries had direct access to Japanese cultural icons, such as sword masters, swordsmiths or traditional armourers. He was the ideal director for the job.

“You need to have a feeling for Japanese manners and that what they say is not always what they mean. I think a lot of the fascination for the samurai comes from the exotic mixture of stoic readiness, their manners and proper conduct in life and in battle. But if you want to show that, you have to know HOW they did certain things and why. You can’t just use a Western blue-print to invent what the character would do. At that time I lived in Japan, I spoke the language and understood their manners and hints, like that a certain gesture can reveal the opposite of what has been said. The timing, the tempo or movement of people speaking at formal gatherings. These are all subtle things that can build an authentic exotic flavor that is fun to watch,” he said.

Samurai Headhunters has been extremely popular since its release. It has aired in over thirty countries, not only on television channels but also various exhibitions about the samurai culture. It is currently showing in the prestigious Kunsthalle Munich, a German national art museum.

Commercials, Producer

Producer Jamly Yang shoots in stunning locations for award winning commercial

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One of the most life changing events in Jamly Yang’s life occurred when she was only a child and watched a feature film for the first time. She was transfixed by what she saw, not only by the story, but how everything looked so real. She remembers being convinced that the action shots and detailed war scenes were actually happening in front of her eyes and had to be consoled by her mother. After the movie finished, she became obsessed with the idea of one day making films of her own, with impactful stories that could touch audiences.

Now, Yang does just that, as a celebrated producer in her home country and abroad. Working on acclaimed films like Step Out, The Screenwriter in the Restroom, Billy’s Bear, and many more, Yang has combined her passion for storytelling with her determined mindset.

Yang has also worked with internationally recognized brands, such as Nike and Doritos, on many revenue generating commercials. Just last year, she worked on a commercial for Alpha Browser, an interactive mobile browser and all-in-one tool. The commercial is a powerful video that shows how Alpha Browser can help you in your daily life.

“I like how the commercial approaches it’s idea, instead of just introducing the product, which is what most tech companies would do, it shows people’s daily life, making the audience relate to the product,” said Yang.

Shooting the commercial involved a great deal of travelling between locations for the cast and crew, and Yang was in charge of organizing it all. She planned everything, from the hotel booking, to casting, to the budget, and even assisted with shooting when necessary.

“I loved the pretty location we shot in. What is different about commercials from film is the beauty of every frame. We can show a lot of pretty landscapes and use them to draw the audience’s attention. This is great for me because I love to travel, and on commercials you do a lot of it,” she said.

Under Yang’s leadership as the producer, the commercial went on to win several awards, including Best Commercial at the Calcutta International Cult Film Festival in both 2018 and 2019. It was also distributed internationally by ATK technology, directly contributing to sales for the product. Yang could not be prouder of what she and her team achieved, and as a fan of the Alpha Browser, she truly believed in the message she was putting out there.

“I like how it is designed. Every button is very clear and easy to understand. Compared to many of the other major browsers out on the market, Alpha Browser is more personalized. It’s more like your own account rather than just a browser. Whenever you use it, you feel at home, not in the internet ocean,” she said.

Yang has worked incredibly hard to get to where she is today, determined to achieve her childhood dream. Now that she has done so, she says the hard work doesn’t stop, and in order to continue her success, she treats every new project as a learning experience, constantly staying a student in an ever-changing world.

“This is an industry where you can’t expect fast success,” she said. “I guess just like every industry, there is nothing easy, and being passionate is the key. If you are still full of energy and love what you do after a long day, then don’t give up. Go for it and fear nothing.”

Watch the Alpha Browser commercial here.

 

 

Director, Film, Producer

Producer/Director Xueou Yu experiments with magical realism in award-winning film

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Xueou Yu was just a teenager when her mother bought her a book titled Top 250 IMDb Ranking Films.  At the time, it seemed like a simple gift, but it quickly changed her life forever. She began watching some of the films in the book, and before she knew it, she had watched all 250. After immersing herself in the dynamic artform, Yu became in love with cinema. She could travel to far lands, go back in time, learn about different cultures, all while sitting on her couch.

Now, Yu is a celebrated film director and producer in China and abroad. She is known for her work on films like Vincent, Ka Ka Ka Ka, and Donna, as well as commercials such as Sirui Pocket. She is known for her expertise in her craft, with over 60 thousand followers on social media, who look for her posts providing feedback on current movies and television shows.

“I think film is a tool to expand our lives. To me film can maximize our life experiences. I want to spend my life giving others this kind of experience,” said Yu.

One of Yu’s first tastes of international success came with her dynamic drama Asa Nisi Masa. At the time, she was very drawn to magical realism in film, the mix of surreal and reality greatly attracting her artistic mind. She wondered what she could create with this in mind, and began exploring ideas that would draw people in while also challenging them. That is when Asa Nisi Masa was born.

Asa Nisi Masa follows a man who has never believed in magic, when one day he walks into a bar and finds out the bartender has found his true love by the help of a genie. The genie lives in the men’s bathroom in the bar, and is there to grant wishes. Yu also wrote the script, on top of producing and directing the film. It is a simple and funny story, and she wanted to convey that one never knows what will happen, even if it is something you never thought possible.

When Yu first started working on the film, she had difficulties finding a cast and crew as many were unsure of what they deemed a “weird” story. However, Yu had an important outlook: when making films, if the crew doesn’t believe in what they are creating, they won’t create a work of art. Commitment, she finds, is one of the most important aspects of filmmaking, as it is such a collaborative effort. With that in mind, she worked tirelessly to find the right people who not only could execute her vision, but who believed in it as well, and her hard work paid off.

By Reina Du
Xueou Yu on the set of Asa Nisi Masa, photo by Reina Du

Asa Nisi Masa premiered at the 2017 Blow-Up International Arthouse Film Fest, where it was an Official Selection. From there, it saw great success, and went on to win awards at the International Independent Film Awards and the NYC Indie Film Awards 2017. Such success could never have happened without Yu, who was the driving force of the film.

“I created this project to experiment with the language of film. I think I successfully created a mysteriously odd world. I was able to spread many of my weird thoughts and I had a lot of freedom to really do what I wanted, because I was also producing it. Experimenting is always fun, and even though there are some technical aspects that some would question, I created exactly what I wanted, and it really resonated with audiences. It is a reminder for myself to never stop experimenting,” she said.

At the early stages of pre-production, the most pressing question was asked: how will they show a genie? Was it going to be animated, or an actor in costume? Yu decided on the latter. She thought that by making the genie seem like a regular person, it further portrayed the idea that although the idea was magical, it could happen in the real world, with genies walking among us. To blend the magical aspect, she had two characters sitting at the bar based on a painting by René Magritte, adding that artistic touch for viewers. She truly mixes the surreal and real together to create a unique feeling.

“They call it magic realism, but to me the realism part is always more important because that’s how we live in this world. In this film you still see the realism play a big part,” she said.

Needless to say, Yu is a determined and talented filmmaker. She is a leader and an artist, and knows how to captivate an audience through her work. Asa Nisi Masa is just one example of what she is capable of, and audiences around the world can continue to expect great things from this filmmaker.

She believes her passion is why she has seen the success that she has, and encourages all those looking to follow in her footsteps to truly be in love with filmmaking.

“Don’t go into filmmaking because you think it looks cool or can bring you fame and you make what would please a crowd. Do it because it is what is in your heart and find the subjects you really love and just keep going. Don’t pretend to be the person who you are not, and don’t be ashamed of what you can’t become. Focus more on doing the things that you really love. This is an art, it takes talent and a lot of commitment,” she advised. “If you have both those things, never give up.”

 

Photo by Daren You

Director, Producer

Producer and Director Ace Yue tells heartwarming LGBTQ love story with new film

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As a filmmaker, Ace Yue takes an idea and brings it to life. Originally from Shenyang, a north east city of China, Yue has always had a passion for the art form and has dedicated her life to bringing captivating stories to the big and small screen. As a producer, she finds just the script and team to make a vision a reality, and as a director, she follows her instincts and provides a sound voice of leadership for her entire team.

“I like to give every character in my stories an entire life, no matter how old they are. I am building up an entire world for my cast, allowing them to feel the character, making friends with them, then, becoming them. I want the audience to be taken away by the story, creating a cathartic experience for every viewer,” said Yue.

This in-demand producer and director made headlines last year with her award-winning film Gum Gum, which she wrote based off her own life experiences, but Yue is no stranger to success. She also has highlights on her resume such as By Way of Guitar, La Pieta, K.a.i., and many more.

“I think this is a job that requires a sense of responsibility. It’s fun and full of creativity. In fact, creativity and on-the-spot ability are my most important skills of being a producer and director, because we can never predict what will happen on the set. So, having a very high ability to adapt is key,” said Yue.

Recently, Yue has seen great success with one of her newest films, the drama Hank. The film tells the story of Hank and his husband Tommy who are struggling to save their 15-year marriage and entertain the idea of an open relationship. While this might be working well for Tommy, Hank struggles to cope with the change as well as the challenges of being old.

Telling an LGBTQ story was important for Yue, who immediately said yes to the film after reading the script. She has worked on many genres and is incredibly versatile, but this was her first time telling a story about this community. She feels film can provide a voice for underrepresented groups and educate viewers on key issues, and taking such a heartfelt look into the loving marriage of two homosexual men touches on all the reasons she wanted to become a filmmaker to begin with.

“Learning to understand who we are, and respect everyone as they are, is of the utmost importance. It is the greatest aspect of this film. In real life, most people like to look at things with a preconceived perspective. In other words, people just want to see what they want to see. Rarely will we analyze and understand the problem from the perspective of others, and then everyone will have such a state of mind that they are freaks and not understood by others, and then generate inferiority and escape from life. What this film tells is that no matter how others treat themselves, they must first face themselves honestly, don’t treat themselves as aliens, bravely accept themselves, pursue what they want, each of us is equal. The gender orientation, the preference of the things themselves can be different. Don’t worry about the eyes of others. It’s right to be happy for being myself,” she said.

Hank premiered at the Burbank International Film Festival and was an Official Selection at the Hollywood International Film Festival. It was an Honorable Mention at the Los Angeles Music Awards 2019 and has a lot more expected for the year. This month, Yue and Hongyu Li, the director of Hank, are heading to HRIFF 2019, the Hollywood Reel Independent Film Festival Red Carpet Press Event on February 15th.It is also an Official Selection for the world-renowned Cannes Film Festival later this year.

“The success is sensational. We use our profession to tell meaningful stories in a visual way, working hard on every detail. Being recognized by audiences around the world is also a way to make us more motivated and more determined to go do what we want to do, to tell the story, to shoot the film,” she said.

As the co-producer on the film, Yue made sure that any unexpected situation that arose on set was instantly taken care of. She helped the director create a good working environment, allowing everyone to focus solely on creating a work of art.

Yue knew the importance of the film they were creating, making it her sole focus and drive every day she was on set. The feeling was infectious, with the entire cast and crew feeling the same.

“I have a lot of LGBTQ friends. We are just like them, everyone is human, there is no difference. What I want to say is that they are not special groups. The discrimination of many people is that their own starting point is wrong. True love does not mean that men and women together breed the next generation, but a soul meets another soul that can truly understand each other,” she concluded.

Director, Film, Screenwriter

Writer and Director Claire Leona Apps takes showcases the Great North Run in acclaimed film

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Writing has always come naturally to Claire Leona Apps. She loves telling stories and loves how they serve society; they can teach us and warn us, they can entertain while serving a greater purpose. A good story can create conversation and express ideas that help us relate to new points of view. It’s a powerful tool, and Apps understands that. Her passion for storytelling translates directly into her work as both a screenwriter and a director, from the words she puts down on a page to the way she puts it together in front of a camera, and she captivates worldwide audiences with films.

Apps is an in-demand writer and director, with a series of decorated projects highlighting her esteemed resume. These include her acclaimed films Gweipo, Aceh Recovers, Ruminate, and And Then I Was French. She is known for her ability to showcase the lives of underrepresented characters and bring a dark sense of humour to a story.

“I try not to get so caught up on the real world with my work. I have to deal with that every day anyway. I like a little surrealism, a little irony, and films that are a little self-aware,” she said.

That is exactly the message Apps puts out with her film Girl Blue Running Shoe. The film follows the daughter of a runner participating in the Bupa Great North Run as she makes a film as he trains and runs the race. The film begins calmly with a serene domestic set-up, building pace as the race begins, cutting between the training day and the marathon. At points which demonstrate the intensity of running, a special zoetrope effect is used, breaking down the movement of running into paused actions, reflecting the rhythm of the action – the steady thumping of shoes on gravel, a beating heart, breathing. The piece is shot solely on Super 8, edited to emulate both the excitement of the daughter as an observer and the adrenaline of the participator. With a soundtrack of enhanced natural noises, Girl Blue Running Shoeis an evocative celebration of the human body whilst also telling the simple story of a father-daughter relationship.

“It’s a story about loving and sharing in the experiences of the people you love. It also dissects the movements of running,” said Apps. “Usually I do pretty dark things. It was nice to do something that ended up in a children’s film festival line up. It’s nice to just show love, simple straight forward love between a father and daughter,” she said.

Apps wrote the story and pitched it to the British Arts Council to commission the film. When she got the commission, she immediately began directing, coming up with a new camera technique for the film. The story has two components. One is a daughter watching her father run the race. He is doing his hobby, running, and she is doing hers, filmmaking. She films him running on a Super 8 camera. Therefore, as the director, Apps decided to shoot the whole film on Super 8 cameras. This truly allowed audiences to immerse themselves in the girl’s point of view. Apps also had the idea to use the sprocket holes of the physical film and the division between the different pictures to create a zoetrope like film effect. She did this all by hand: slowing the footage down and cranking it through a projector to be re-filmed.

Shooting took place at the Great North Run in Newcastle, England, one of the biggest half marathons in the world. This presented a unique challenge for Apps, who had to shoot a fictional story around a live marathon. Therefore, the actual shoot was extremely fast. She had to make quick decisions to deal with whatever came their way. There were roads shut off, spectators everywhere, and of course the runners themselves, and they had to move all around them with a child actress.

“The hardest thing about this project was finding the right kid to play the lead. It is a large ask to have a child give you full energy for a few hours of extreme intensity, but Adrianna Bertola, who played the lead, was a dream,” said Apps.

The film premiered on BBC during the Great North Run the following year. It went on to be at the Great North Museum for an exhibition. It was also an Official Selection at the Cork International Film Festival. The success was wonderful for Apps, as the shoot was a chaotic and fun experience.

Now, Apps is currently working on another feature film. She is a truly exceptional filmmaker, engaging viewers of all ages, which is evident with her work on Girl Blue Running Shoe. She knows the key to her success is working hard, and she encourages all those looking to follow in her footsteps to do the same.

“Prepare yourself for a lot of hard work and don’t expect anyone to discover you. We live in a world at the moment where you can generate a lot of attention by yourself and you can make films on your phone. Make something and keep going,” she advised.

Commercials, Filmmakers

Filmmaker Shaan Memon celebrates the holidays in commercials for Dickens Fair

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Shaan Memon

As far back as Shaan Memon can remember, his family had a VCR player at their home in Ahmedabad, a city in Gujarat state in India. Every Sunday, he would watch all of his favorite cartoon shows, and his father used to help him record the shows on video cassettes. When his father would travel to Bombay for work, he would return with movies for Shaan and his elder sister. It was then, in his living room in his childhood home, that his love of film was born.

Now, Shaan is an in-demand Screenwriter, Director, and Editor. He first impressed international critics with his work on the horror The Unreal and continued to do so with his films Fitting In and Bullied, as well as the documentary Purpose Driven Study for Dharoi Canal Command Area. He is extremely knowledgeable in every aspect of filmmaking, from pre-production to post-production, and using this knowledge to expand his skillset. At the end of last year, his work on a commercial for the Dickens Christmas Fair showed that in addition to Director and Editor, this versatile filmmaker can even take on the role of Videographer and achieve tremendous results.

“I found Shaan to be reliable, assiduous, hard-working, and intuitively creative – as well as being extremely patient in performing multiple re-cuts of the material. Shaan impressed me so much that I recommended him for other work and hope to engage his services next year on a separate video for the Dickens Fair,” said David Hakim, Producer/Director who worked alongside Shaan on the commercial.

The Great Dickens Christmas Fair is a one-of-a-kind holiday adventure into Victorian London and is an elaborate party with around 800 of costumed players performing and interacting with patrons in over 120,000 square feet of theatrically-lit music halls, pubs, dance floors, and Christmas shops. It’s a twilight evening in Charles Dickens’ London Town – a city of winding lanes filled with colorful characters from both literature and history. Enticing aromas of roasted chestnuts and hearty foods fill the air. Cries of street vendors hawking their wares ring out above the bustling crowd. Dozens of lamplight shops are filled to overflowing with Christmas gifts. The Dickens Christmas Fair is a treasured Bay Area tradition since 1970 and a splendid way to celebrate the holidays. Thousands of people attend this event every year.

“I had never visited the fair before, so the first time when I visited it, I was spellbound. They have created a different world in itself. One can never imagine what would it be inside until they visit it, and that is exactly I wanted to capture. I therefore insisted on not visiting the fair before shooting, as I wanted to feel like a traveler who is experiencing it for the first time and I captured those moments,” said Shaan.

Shaan is a multi-talented filmmaker with an outstanding about of expertise in writing, directing, editing, videography and sound design. Because he has so much experience in such a variety of roles, he is a one-man army who can execute a project as clearly and as nearly to how it was conceived during the consultation. Having thorough knowledge of different fields makes him a force to be reckoned with and proved vital while shooting this commercial.

“Every filmmaker works hard with his/her sweat and blood to make a project the best it can possibly be and make their name in the industry. I had huge responsibility as Diane Baker put trust in me and suggested me to work on this project. I’m happy that I could reach her and David’s expectations,” said Shaan.

When Diane Baker and David Hakim were trying to find someone who could make a captivating commercial for Dicken’s Christmas Fair, they immediately thought of Shaan and approached him to take the lead on the project. Initially, Hakim had planned on creating a competition to decide who would create the commercial, but after seeing Shaan’s work, he knew he no longer needed to find someone to take over.

Working closely together for the entire shoot, Shaan consulted Hakim regarding what kind of shots, pace and feel would be required. After brainstorming, they decided on getting more front faced shots of the visitors, showing how happy they were and enjoying their time. Getting the best shots of artists performing, vendors selling beautiful products, the decorations, the grandness of the fair and much more. Shaan then attended the fair with his assistant to get as many shots as possible. During the editing process, he consulted with Kevin Patterson, Executive Director of Dicken’s Fair. He edited the best possible 30-second commercial. He is now working on the 90-second advertisement after the success of its predecessor.

“This is what I love about filmmaking. I never get bored of being a filmmaker. I enjoy working every time I have to go through this process of starting a new project, working on it and at the end looking at its result. Every project takes me on a whole new journey. In this one I met around hundreds of artists working together at same place. Watching Dickens’s characters alive and performing in front of you was a treat! This project was great to work on and entertaining also. David was very supportive throughout and I’m happy that he trusted my creativity and I could deliver up to his expectations,” Shaan concluded.

Check out Shaan’s work on the commercial on the Dicken’s Fair website.

Film, Filmmakers

Lili Huang reflects on “Mei Mei”, one of the highlights of her career

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When Lili Huang looks back on her life, she finds it difficult to pinpoint the exact moment that she decided to pursue her dreams of becoming a filmmaker. As a young child, she lived with her grandparents and fondly recalls making up stories to entertain them during family time. She would dream up a world of little ideas, laughing hysterically as she acted them out for her audience and looking forward to the next time she would get to bring her characters to life before their eyes. She was always bursting with tales to share and she quickly learned that making movies allowed her to channel that creative energy productively. Today, the talented screenwriter, director, editor, and producer, has proven herself to be a strong presence in the industry and hopes to continue to grow that reputation for several years to come.

Throughout her career, Huang as lent her talents to a number of esteemed projects. In conjunction with other filmmakers, she has worked on several international feature film productions, such as The Jade Pendant and The Bombing. For projects like these, Huang often poses not only as a contributor to the filmmaking process, but also as a communicator between Mandarin-speaking colleagues on the Chinese side of production and English-speaking colleagues on the American side of production. Her vast amount of experience working within and outside of her native country give her a unique edge above her competition.

In addition to her work with international film productions, Huang writes, directs, edits, and produces her own scripts. Through her original concept films such as Xixi, and The Flower of the Future, Huang endeavors to broaden the perspectives of her audiences and open their eyes to cultural and intellectual issues across the globe. In fact, one of the highlights of her career thus far was in 2014 and 2015, when she created Mei Mei. Mei Mei follows the life of a Chinese girl living in the United States with her American adoptive parents. At school, a new boy joins Mei Mei’s class after moving from China to America with his mother. Struggling to make friends and assimilate to American culture, Chris attempts to bond with Mei Mei over their shared heritage; however, to his dismay, she is not so keen. As time elapses, Chris begins to teach Mei Mei the Chinese language. The story eventually comes to an end when Chris must move back to China due to his illness. Fortunately, Mei Mei has their time together to cherish in her memory and is finally able to come to terms with her own identity struggles.

“I think this film is so important because identities are crucial to each and every single person, no matter where they’re from. It’s a question of who we are, where we come from, where we’ll go, and how we will recognize and appreciate the culture we belong to. So many people face these kinds of issues on a daily basis, especially if they’re exploring a new culture or place. For some people, it takes a lifetime to come to terms with these internal struggles. Mei Mei does an effective job of showing that as long as you find confidence and comfort in your own identity, the peace inside your heart will allow your bravery to shine through,” stated Huang.

As the sole creator of Mei Mei, Huang had to exercise her abilities as a screenwriter, director, producer, and editor, all at the same time. With that, she had to finesse every single detail from conceptualizing, to filming, to post-production. She began by developing her script and upon receiving approval from her advisors and mentors, she solicited the help of a cast and crew. Together, they filmed each scene, carefully ensuring that they captured all of Chris and Mei Mei’s emotional conquests. Once they were certain that they had footage that they could be proud of, Huang edited it together to create her final project. Xuhua Hu, who was fortunate enough to work with Huang on the film, was impressed by the way in which her own experiences working in China and the United States helped her to form the film’s underlying mood and emotional tones.

“Lili has accumulated a vast amount of experience and understanding of film production resources through her work in China and the United States. After working with her, I can confidently say that she is an invaluable professional filmmaker. Not only that, but she is a talented and outstanding screenwriter,” said Hu.

Mei Mei premiered in May of 2015 and Huang was extremely humbled by the way her audience received it. She was showered with praise and recognition for the hard work and dedication that she had put into ensuring that the project was a success. To her added delight, Mei Mei garnered a substantial amount of acclaim when it screened at festivals around the world. In fact, the film earned her an Official Selection at the Rhode Island International Film Festival, as well as at the Indie Fest USA International Film Festival. It was also nominated for Best Film, and won Best Screenplay at the Golden Panda Awards in 2015. Though she does not conduct her work solely in pursuit of awards and praise, Huang was extremely humbled by the Mei Mei’s tremendous success. She felt that these awards were a testament to the devotion she had for the film and to her career as a whole.

So, what’s next for this talented filmmaker? Recently, Huang was hired to be the screenwriter of an animated feature film called Sang Sang, which is being developed by Shanghai Animation Film Studios. If Huang were able to tell her childhood self that she would one day write a screenplay for the number one animation production company in China, she would be overwhelmed with joy.

Director, Television

Director Brett Morris showcases the drama in ‘The Real Housewives of Toronto’

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Filmmaking started out as a hobby for a young Brett Morris. He was a child actor, and became exposed to movies in a different way than most other kids. The Toronto-native began making films with his sister, and it became his favorite past time. This same passion continues in his work today, and Morris is an in-demand director and producer.

Having worked on several large productions, Morris has taken the Canadian television industry by storm. Shows such as Big Brother Canada, Top Chef Canada, Hockey Wives, and So You Think You Can Dance Canada may not have achieved the success they did without him as the mastermind behind the scenes. He constantly aims to make the best product possible, and ensures all he works with do the same.

“I like to make the on-set experience an ‘idea meritocracy’ where the best idea wins.  Structuring your set this way makes for the experience to be enjoyable for everyone, and always delivers the best content. I don’t care if you’re responsible for catering, if you have an idea that will make our final product better, I’m all ears. You never know where the best idea will come from, and you have to be open and secure enough in role to listen,” he said.

Morris carried this mentality with him during his work on ten episodes of The Real Housewives of Toronto, a show that follows six of the city’s most privileged, powerful and glamorous women as they navigate the elite social scene of Canada’s largest city. This first season introduces Kara Alloway, Roxy Earle, Gregoriane (Grego) Minot, Ann Kaplan Mulholland, Joan Kelley Walker and Jana Webb. Toronto is their playground and they have the real estate, cars, and the diamonds to prove it. The show is part of the widely popular Real Housewives franchise, and when the opportunity came up for Morris to pioneer the Toronto series, he was all for it.

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Ann Kaplan and Brett Morris on the set of Real Housewives

“Working on The Real Housewives is really like working on a soap opera in the 21st century,” Morris described. “What I love about The Real Housewives is that everything is heightened.  Heightened reality television. The hair is bigger, the money is bigger, the personalities are bigger, the fights are bigger. It’s a show that seems so fabricated it has to be real, because the characters are always so magnificent.”

When the showrunner, Grant Greschuk, was looking for a director to make the Toronto version of Real Housewives a success, he reached out to producer Lara Shaw for a recommendation. Shaw instantly thought of Morris, as the two had worked together on Big Brother Canada. Once the two had a chance to talk, they instantly hit it off, and knew working together would be a triumph.

The role of director for Morris demanded a swift technical directorial eye, with a keen sense of how to arc the story to engage audiences. He led a field team of a director of photography, one assistant director, a camera operator, and a production assistant. Each one of them were extremely impressed with Morris’ directorial and leadership skills.

“Brett brought a level of camaraderie to our team that I haven’t experienced in my 14 years in the industry, and I can say I have never had such a good experience working on a show, as I did on the time spent working on Brett’s team. He had a way of raising team moral, bringing a level of levity and enjoyment to each shooting day, while working with the team to get results that brought constant positive feedback from the production management. Brett creates an extremely collaborative environment, instills confidence with his leadership and raises the confidence in his team members by constant feedback and encouragement. Brett is the kind of leader that makes you want to do your absolute best work for him. I would jump at any opportunity to work with Brett in the future as much and often as possible,” said Chris Sherry, the Director of Photography on Real Housewives of Toronto.

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Kara Alloway (Left), Ann Kaplan (Right) with Brett Morris on the set of Real Housewives

Each day, Morris and his crew would arrive two hours before the cast. They would spend this time figuring out how they would film each scene, and he says these were often his most creative hours of the day. Once the cast arrived, filming would begin. The ladies, Morris says, did not require any coaching on his part, as they were very professional, giving him more time to focus on making the best possible product.

As the director of the show, Morris’ first priority was storytelling. At the beginning of each day, he was given just the location and the cast members that would appear in the scenes. At any given time, each character had five different plots to follow, because they all have relationships with different characters. Those relationships would change on any given day and Morris always made sure to keep his head around the story despite such a challenge.

“The best part of working on The Real Housewives of Toronto was how we got to spend the summer. Sometimes in film and TV, the shooting locations and conditions aren’t the most glamorous. I’ve worked in freezing cold ice rinks, on dairy farms, dirty basements – not the most desirable of conditions.  The best part of Real Housewives was that we lived like the cast for three months. We dined at the best restaurants in the city, traveled on yachts, filmed on golf courses, even took the whole shooting crew to Barcelona for a week. The show definitely had its perks,” said Morris.

Morris is immensely proud of the work he did on the first season of The Real Housewives of Toronto. It was a small team, and with him as the leader the show championed as the number one show on the W Network where it premiered. He credits his previous work in reality television to help him bring a fresh perspective to the Real Housewives franchise. He always makes the cleanest and most efficient show he can; he aims to have the locations look as glamorous as possible; he makes sure to photograph the cast in flattering ways. Lastly, he beautifully showed his home city of “The 6” to the rest of the world.

“One of the best part of working in this industry is being able to talk with people who have seen your work. It’s the best ice-breaker to say, ‘I worked on The Real Housewives of Toronto’ because it instantaneously gets a reaction out of someone. They’ll always have an opinion about it, and always want to learn more. It doesn’t matter if you’re talking to a big jock, or an actual housewife – everyone has seen the show and everyone wants to know what it’s really like behind the scenes…. of course, though, I’ll never tell,” Morris concluded.

Director, Music Video

Talha Bin Abdulrahman on watching his passion project come to life for ‘Jellyfish’

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In order to succeed as a director in the arts and entertainment industry, it is essential to have more than just a keen eye for story telling, or an aptitude for capturing a vision and translating it onto a screen. It requires a passion strong enough to withstand adversity, grueling competition, and setbacks. It is an extremely competitive profession with a wide range of challenges. For a director like Talha Bin Abdulrahman, it is easy to remain level-headed in the face of an obstacle, for he knows that film direction is his calling. It is his reason to wake in the morning and it is the one thing he enjoys doing more than anything else in this world.

“When I encounter a difficult day on set, I take a moment to breath. I believe that there is always a way to make things work, so if ever I hit a brick wall, I move onto another scene and revisit the broken one afterwards. You have to trust your instincts, and your team. Together, they will help you through anything and you will eventually come out on top,” tells Bin Abdulrahman.

As a director, Bin Abdulrahman has earned himself an unprecedented reputation. His peers in the filmmaking community equate his name with success and he is known for using his profound talents to create stellar films like The Scapegoat, and Served Cold. For the majority of films that Bin Abdulrahman has worked on, he has been approached by a producer or a cinematographer with a compelling script that needs a director to execute its storyline. Other times, he is driven by his own passion to tell important, life-altering stories to the world. This was the case with the music video he shot for Jo Blakenbergl’s emotional song, Jellyfish in the Sky. After hearing Jellyfish in the Sky, Bin Abdulrahman was so inspired that he bought the rights to the song and raised enough money to produce a video that would do the song justice.

“I felt that I had a visual story to tell through the music and the lyrics of the song. They are so moving that I wanted to do something about it. It was like an itch,” recalls Bin Abdulrahman.

Jellyfish in the Sky is about a young, ambitious ballerina who loses both of her legs in a car accident. The story begins after the ballerina experiences a near death experience when she attempts suicide and she finds herself performing one final dance before she departs this life. The story resonated well with Bin Abdulrahman because of the parallels he could draw between the ballerina’s artistry and his own. A ballerina losing her ability to dance is similar to what it would feel like for him to lose his ability to direct, and to tell important stories like the one he was telling in his music video. He was determined to translate the ballerina’s despair into a visual masterpiece and after viewing the video, it is apparent that this is exactly what he did. He worked with highly skilled dancers, as well as a world class ballet choreographer to bring his vision to life and the result was more moving than he could have ever dreamt.

When he originally embarked upon the journey that this project would later become, Bin Abdulrahman was apprehensive about finding dancers and choreographers who would share in his love for both the song and the story he was trying to tell. He needed someone who understood the importance of the story and who would dedicate every fiber of their being to ensuring that the video was a success. To his surprise, he managed to assemble a strong team who all shared in his vision and his dedication to the storyline they were portraying. From dancers, to videographers, to costume designers, everyone involved was determined to tell this story in the best light possible. For costume designers like Oksana Derina, it was refreshing to be able to work with such a director as passionate as Bin Abdulrahman and she was pleased to see all of his hard work and dedication pay off.

“Talha is very talented and professional. He is so creative and it makes working with him very interesting and enjoyable. I find it refreshing that he is open to hearing different opinions and collaborating with other professionals. I’m glad to have had the chance to work with him on Jellyfish,” notes Derina.

For Bin Abdulrahman, the true sense of fulfillment came from the final outcome of his efforts. When he watches Jellyfish in the Sky today, he recalls the pleasure of exploring a new art form, learning about the art of ballet dancing and learning how to synchronize a theatrical performance with music. It required him to exercise his patience in a way he hadn’t ever done before and knowing that he pushed himself to his limits for the better of the video’s final outcome was a reward in itself. In addition to his personal accomplishments, he was even happier to learn that Blankenberg loved what he had done for her song. When he was ready to share it with the world, he was taken aback by the way the public received it and was humbled by the fact that it earned over 100,000 views on his official website alone.

In future, Bin Abdulrahman hopes to uncover more passion projects like Jellyfish and adapt his skills to a number of new genres or art forms along the way. He is a motivated, energized film director and is ready to take on any new project that his industry has to offer. Keep an eye out for his upcoming TV sitcom, which sheds a critical light on the current political climate for Arab Immigrants living away from home.