Tag Archives: Director

Jing Wen breaks through the ‘man’s world of directing’

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Jing Wen

Jing Wen says she works in a “man’s world.” Many female directors in the film and television industry feel this way. It is classically a male dominated field, and just last year the Hollywood Reporter stated that a mere seven per cent of all directors directed the top 250 films, a two per cent decline from 2015, according to San Diego State’s Center for the Study of Women in Television and Film. Wen, however, does not allow herself to be fazed by this. The award-winning director goes after any and all jobs that would typically be given to a man, constantly looking to break barriers. The Chinese native has become one of the leaders in her field in her home country, and is continuing to cross borders with her impressive skillset.

Earlier this year, Wen once again showed that there she can be a typical ‘rich man’ as she puts it, but directing a luxury car commercial. Dongnan DX7 car commercial. The commercial features Chinese actress and star Wenjing Bao, alongside her three-year-old daughter Jiaozi. The story shows Wenjing making a travelling plan with Jiaozi, asking her daughter to pack her own toys. Unfortunately, Jiaozi slow and took a lot of toys. Luckily, the car gave them much space so Jiaozi can keep all of her toys, and is fast enough to make up the time that was lost. Finally, they are shown having a wonderful road trip in their Dongnan DX7.

“This commercial was a very quick job, so every decision I had to make had to be made quickly. This always provides a fun challenge, and you have to make sure you let everyone on your team know every one of your decisions and any plans you have made, so they can easily do what you ask. There is not much time, so the most important thing you should do is follow your heart and trust your instincts. That makes me excited,” said Wen.

The commercial was produced by Mei Yang. Yang had heard of Wen from the lead producer at Mango TV, Shan Zhou. Zhou worked alongside Wen on a series of projects, such as the television shows Never Give Up, Salute to Life and Blossoming Flowers. Zhou told her friend Yang about Wen, and Yang was immediately impressed with the director after watching some of her work. Wen was asked to take part on the commercial right away.

“Jing Wen has very strong skills as a director, and also she can handle a lot of emergency problems while shooting. We only had five days to prepare this commercial. When she got the script, she went through it and found things that were impossible given our timeline, and found other ways to do it instead,” Zhou described. “For example, Jingwen Bao’s daughter Jiaozi, she is only three-years-old, and a lot of the time she was out of control. In order to complete shooting on time, Jing decided to use montage shots to show the reaction of Jiaozi in her enjoyable moment in the car. We also had the problem, where one day before shooting, the advertisers change the content of the shooting plan. Jing fixed the shot list and gave the advertisers new ideas that still were close to their suggestions, making them very happy. Jing did a very good job on this commercial shooting. I want to work with her again.”

Directing a difficult three-year-old is something that would cause many directors with a short time frame to become frustrated, but Wen never let that happen. Instead of trying to keep the child’s focus on the camera or the scene, Wen decided to let her focus on the toy. That way, she could then use the toy to lead Jiaozi to do something for the shot. The result looked very authentic.

“Wenjing and I worked together on Mom is Superman 2. We already knew we had a great partnership and could work together very quickly and efficiently. She is a big star in China, and she has almost 2 million fans in WEIBO, which is kind of like Instagram. She is really nice, and even sometimes when Jiaozi was really out of control, she helped me to deal with her daughter’s problem. She is a patient mother, and after were finished shooting, she always accompanied Jiaozi around the set,” Wen described.

When always aims to work efficiently. When she first got the script, she discussed the possible shooting locations with the producer. They only had five days to prepare the entire production, so after she chose the locations, she used two days to make a storyboard with my director of photography. She wanted to make sure she was involved with every aspect of the production, making sure to keep the client happy.

“Shooting a commercial, the most important part is talking with advertisers. Sometimes they will ask you to do something nonsensical in part in your film to show their product. At this moment, you need balance their intentions and the story telling. Know what they want to show, that’s the key to success when shooting a commercial,” said Wen.

No matter what project she is working on, success is always the end result for Wen. Her work on the web series Mountain Comeback, the Shenzhen television show Ji Ke Zhi Zao, and the promotional video for Red Nose Day of China follow in that same pattern. At the end of the day, however, it is about how her work resonates with audiences that drives this formidable director.

“I’m a storyteller, and I like giving hope to everyone and making them feel love all around,” Wen concluded.

Producer Sonia Bajaj talks new film ‘A Broken Egg’

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Producer/Director Sonia Bajaj

Sonia Bajaj was born in the city of Mumbai, India, the birthplace of Bollywood. Living in the film capital, she was exposed to films from a very young age. This interest sparked something in her, and Bajaj knew watching films was not enough, she had to make them. She wanted to tell stories, and share with the world the ones she knew needed to be told. Now, she is recognized not just in India, but also internationally for her talent, and is a sought-after director and producer.

While working on films like Rose, Hari, The Best Photograph, Bekah and Impossible Love, Bajaj has earned the reputation as an outstanding filmmaker. Bajaj always had a talent for producing. Her father is a businessman who has dealt with paperwork all his life. At times, she would help him out and during that process; she began to learn the basics of business, and therefore, the basics of producing.

“I’ve always been a good manager of time, deadline serious, and most importantly a team player as well as a leader. My goals are well defined before me and I seldom deviate from them. My experience handling paperwork, education and a creative mind inclined me towards becoming a Producer,” said Bajaj.

Bajaj’s producing instincts are evident in the new film A Broken Egg. It tells the story of a dysfunctional family that go through varied emotions over dinner due to the recent discovery of their teen daughter being pregnant. The entire film takes place during a family dinner scene.

“This meant that we had no location changes and had to film in a tight space for two days. It was a unique experience to have the beginning, middle and end of a film over the course of dinner. A Production like A Broken Egg is not a traditional style of filmmaking, making the project exciting and different. That’s why I wanted to work on this project,” said Bajaj. “Teenage pregnancy is quite prominent in the United States. Our goal was to make a film that showcases the after effects of teenage pregnancy from the eyes of the teenager as well as the family members, all together under one roof.”

The film premiered in June 2017 at the California International Shorts Festival in Los Angeles, and has since gone on to be an Official Selection at the Barcelona Planet Film Festival, UK Monthly Film Festival, and the Festival de Cannes Short Corner. It was a semi-finalist at the Los Angeles Independent Film Festival Awards, and the Hollywood International Moving Pictures Film Festival, and won the Bronze Award at the NYC Indie Film Awards, and the Gold Award at the Mindfield Film Festival. None of this could have been achieved without Bajaj’s producing savvy.

“Our goal was to create a voice for teenage pregnancy, a film that is relatable to teenagers and families, alike. We’re thrilled with the response the film was received so far and would love to see what happens next,” she said.

With Director Tushar Tyagi and Actor Lainee Rhodes on A Broken Egg Production Still
Actor Lainee Rhodes, Director Tushar Tyagi, and Producer Sonia Bajaj on set of A Broken Egg

Despite some budget constraints, Bajaj made sure there was still high production quality. Due to her experience producing and directing varied short films, she managed to get most of the crew work on minimum wage daily, which helped to secure a great camera and actors, leading to a successful completion of the production. They only had one day of rehearsals and two days of filming available, which meant that Bajaj had to make important decisions quickly, be on her feet at all times, and make sure that there was clear communication maintained throughout. Not many could pull off such a feat, but Bajaj’s ability to take risks and make swift decisions made her perfect for the job. The Director of the film, Tushar Tyagi, knew she would be able to make his film a success, as he had seen her work on the film Rose.

“No matter the budget level, Sonia has always been able to elevate the production to the highest standards. Whenever there’s been an issue, she’s been quick to resolve it without any setbacks to the schedule.  She is enthusiastic, a positive thinker and has a go-getter attitude,” said Tyagi. “Sonia has a fresh take on the stories she directs. Her style of directing is innovative, powerful and thought provoking. As a Producer, she is the foremost leader in every project she takes on. That’s why all her projects have enjoyed a great deal of success in film festivals both in the U.S. and globally.”

There is no doubt that A Broken Egg will continue to have success as it makes its way to more film festivals this year. For Bajaj, however, that is not why she loves what she does. The accolades and the awards don’t matter as much as getting to do what she is passionate about.

“Being a producer requires a lot of patience as you see through a production from the very beginning to right until the end. It gives one a chance to interact with different cultures, creativities and mindsets from all over the world. I enjoy this amalgamation of creative and business, and that’s why I like being a Producer,” she concluded.

Director and producer Ron Grebler is the real deal while showcasing real food

Ron Grebler is a storyteller. He is a creator. He is a filmmaker. He uses his creativity and imagination to transport others to different places and times. Grebler uses his talent to captivate audiences. As both a Director and Producer from Toronto, Ontario, Ron Grebler has done it all.

With fans around the world, Grebler’s work has been appreciated by many. Just last year, his promotional video for the immensely popular Netflix series Stranger Things went viral, building up anticipation for the show. He has directed and produced several successful commercials, including the innovative campaign for Axe Hair Products on Canada’s MuchMusic, and commercials for Belair Direct, Fuji Instax, and We Day.

“I would like to think that I strive for ‘quiet storytelling’, letting the idea unfold in visual images rather than be heavily driven by dialogue or voice over narration. This is the path more rarely travelled in the heavily direct messaging style of the commercial world, and often embraced by branded content. Visually, there’s something fascinating to me about extreme close-ups with limited depth of field. That perspective can take the subject and add a dimensionality to it that’s almost abstract, which I believe connects with viewers. Given that I work in the commercial world, it’s not often that I can use shots like these, but at the right moment, they can really make a spot pop. I’m very cognizant of color and contrast. There is high pressure when creating a commercial because ultimately, it’s about ‘selling’ and for many viewers there is a reticence to that. That’s why I always try to layer a spot with cues for the unconscious mind to find them entertaining, engaging and if possible, playful,” said Grebler, describing his style of directing.

With such a commitment to his craft and an appreciation of the nuances, it is no doubt as to why Grebler is considered one of the best. When working on a promotional video series for Thermador, Grebler showed his abilities to go beyond what is typical, and create something revolutionary. Real Food with Thermador was a four-part web series that was an early foray into the world of online branded content video featuring celebrity chef Jamie Kennedy.

“There was a very unique approach in the development of this project as it was meant to truly be branded content, meaning we weren’t pushing the ‘hard sell’ of Thermador products,” said Grebler. “It was really meant to focus on passion for locally grown seasonal ingredients, especially as perceived through the eyes of celebrated chef Jamie Kennedy.”

The series was shot similarly to an HGTV show or a Food Network program, educating viewers as well as entertaining. Acting as both producer and director for the project, Grebler’s vision was imperative to its success. Mike Codner, former Studio Manager with DDB Canada , sought-out Grebler to be the director and producer, knowing of his creativity, work ethic and passion for the job.

“Ron has a flexible approach to production, whether it’s a big budget or small, he treats it with the same respect. He’s a director and producer first, but he sees the big picture in terms of the clients’ needs and the reality of working within budgetary constraints. He’s passionately engaged in the process, from pre-production through the shoot and will sit in on all post production too. He takes ownership of all that he does,” said Codner.

The campaign was very successful and won both the International Association of Business Communicators Gold Quill Award and Ovation Award, the Canadian Marketing Association Award, and the Canadian Public Relations ACE Award. Grebler says he didn’t even consider awards while making the video, he just wanted to focus on the client’s goals while making something visually outstanding.

“Honestly it felt odd at first. I was told we were nominated and I kind of shrugged my shoulders. The agency told me that it was a bigger deal than I realized and when we won I was quite proud. Maybe I was naïve but I had no idea how important it was to win awards,” Grebler laughed.

Taking on the vital roles of director and producer, Grebler was responsible for implementing his vision. By making the videos appear like a television show it helped connect the audience to the product in a way that other commercials couldn’t. The videos were made in 2008, and in those early days of branded content, it was essential that the video not feel like a commercial. By giving viewers compelling content, great visuals and passionate discussion about the topic of real food, Grebler knew they’d be engaged. When the chef ended up describing some of the specific Thermador products, it was part of the flow of the show and made sense, not just like a ‘stop-and-sell-the-product’ moment.

“It was flattering to be selected to work on this kind of programming. After the scripts were written, it was less about thinking and more about doing. We had a lot of locations to cover in only a few days, so it was about maximizing our time and getting the most powerful content. It wasn’t until the edit that I really grasped how seamlessly everything cut together and that it really flowed like a segment for a TV show, nothing at all like a commercial,” Grebler described.

Grebler also succeeded in making the videos a work of art. Shooting in picturesque Prince Edward County, venturing from Jamie Kennedy’s to an artisanal cheese factory, he set up each shot to have stunning imagery. The outdoor shots showcased the perfect late summer weather, from the golden light over a tomato farm to mouth-watering close-ups of prepared dishes. The passion and depth of knowledge shown by on-camera talent Jamie Kennedy and those he would speak with also shone through.

“It was a great pleasure working on this because it was as much an on-the-fly learning process about local foods and farming and food production as much as it was the logistics of video production. We had a small and very talented crew and we had to think on our feet quickly because of limited access and time at the locations as well as working with real people. I trusted them completely and the visuals and content we got was quite captivating while engaging in passionate conversations about food with local farmers and artisanal cheesemakers,” he described.

Working with a celebrity chef and farmers was initially concerning for the director and producer, however, as he was concerned about their ability to articulate in a way that would connect with audiences. Grebler eventually learned a valuable lesson that he carries with him today.

“Find someone’s passion when you’re speaking with them and they will give you gold,” Grebler concluded.

Watch Grebler’s work on the first episode of Real Food with Thermador here.