Category Archives: Commercials

EVGENY TELEGIN: EXCEEDING EXPECTATIONS IN THE COMMERCIAL INDUSTRY

The difference between good and great is most easily revealed when the pressure is on. One’s true abilities rise to the surface when instinct and “thinking on your feet” is all that is afforded. If you want to be considered the best of the best you need to possess these skills as well as surround yourself with professionals whom also embody them. Dmitry Venikov is CEO of Trehmer CGI and the in-house director of this elite Russian production house that specializes in design and three-dimensional work. When Unistream (money transfer company) needed to create nine commercials in a very immediate time frame, Venikov was relaxed knowing that expert producer Evgeny Telegin was at the helm. Telegin’s work with many international brands such as Nike, IKEA, McDonalds, Coca-Cola, and countless others gave him a proven record to handle any situation with all global and domestic clients. His respect and countless international connections in the industry reinforced his ability to insure his productions were received with high praise. Telegin’s reputation as welcoming obstacles was an attractive attribute as well. The Unistream project would test this as it required nine commercial spots to be filmed in one day! When the person in charge is relaxed and confident, this demeanor trickles down to the entire production team. As proof, Evgeny and his team delivered their work ahead of schedule and with the high level of production imagined by Unistream. With apparent pride in his voice, Venikov professes, “, It was a saving grace to have such a legendary producer as Evgeny at the helm of the production. The Unistream commercials were a triumphant success due in large part to Evgeny’s ability to handle multiple things at once while still performing each task at the highest level of skill possible. Given the strict deadline at hand, Evgeny was a lifesaver by hiring an outstanding crew and cast, which included the celebrity host of Russia’s version of Who Wants to be a Millionaire, along with coordinating set construction and the preparation of the shoot. The commercials called for finding representatives of different nations, who could speak their language fluently while acting on stage.  This task was not easy to approach in such a short amount of time; however, Evgeny found everyone at a rapid pace, and they all turned out to be the perfect fit for the client’s needs.  As a result of Evgeny’s producing, the commercials aired all across Russia and CIS countries, driving Unistream’s sales up 300 percent.”

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When dealing with advertising, casting is always important. For a production discussing finances, trust is paramount. Telegin needed a star for the Unistream commercials who embodied both of these traits. Everyone in Russia knows Dmitry Dibrov; not only for his work as the host of “Who wants to be a millionaire” but also as a journalist, actor, director and musician. Highly detailed planning and preparation made the filming occur smoothly, while Evgeny credits Dibrov’s high level of professionalism (delivering everything in almost the first take each time). This highly respected and recognizable celebrity, coupled with a delivery of the message in each geographic area’s authentic language, allowed consumers to feel comfortable in a number of ways.

The communication between Dibrov and the other actors in these commercial spots reveals a truly Russian (and areas surrounding Russia) scenario. It’s quite different from what many American advertisers or even American citizens experience. It also further reinforces the challenges which Telegin and his team faced in preparation for the production. Evgeny notes, “Unistream is very popular for money transfer within the country but mainly targets post-Soviet countries like Uzbekistan, Tajikistan, Kazakhstan, Armenia, etc. It’s not a secret that many neighbors of Russia come to Moscow seeking jobs. They send money that they earn back home to their families. That was the target audience for this campaign. Our goals for the commercials were to be easy to understand and informative in terms of benefits. We came up with the idea of Dmitry Dibrov doing his own small investigation about why is it that every second Armenian or every third Kazak sends money back home through Unistream. He is asking at the Unistream “random” customers why they choose Unistream. They all say in their native language what they like about it: fast service, broad network, and low rates. In the end of every story Dibrov repeats “low rates” the way the customers just said it in their language. It also adds some familiarity and comfort with Dibrov saying words in the customer’s native language.” To help create the “everyman” feel of these commercials, many first time actors were cast to interact with Dmitry. Instead of an overly polished and slick feel to the performances, viewers felt that those seen in the commercials were just as believable as themselves, which transferred the message that this was an appropriate service for them to us in their own lives.

Talent, experience, and connections are a requirement of every producer, but Evgeny points out one attribute that is often overlooked…awareness. He confesses, “I think a good producer has knowledge of what is popular, what is trendy at the moment. For example, there was a time in Russia when viral videos were very popular. If you know these kind of tendencies, you can come up with interesting and fresh ideas for great productions. No doubt that all the world looks closely at productions done in the US. I would say it’s the main course of style and techniques. You might want to monitor this direction if you want to succeed. Another direction would be international festivals. You see who wins or is nominated so you can find some young and unknown talents to offer to your clients. These young talents are fired up to work and extend their experience in other countries while the clients/agencies are happy because you bring something new and fresh to the productions. It’s a win-win. You must be sure that this young director will be able to produce the results you expect. You have to use your ‘6th producers sense’ based on your experience. Being an effective communicator allows you to tell if it will work out or not.” Telgin requires the same traits that Dmitry Venikov attributed to him. His achievements give increased validity to the professionals he works with, bringing those with a similar desire for exceptional work cultivates greatness at all levels. Delivering greatness is what drives this exemplary Russian producer to get up and face a new challenge every day.

 

Actress Maryanne Emma Gilbert has full career at young age

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Maryanne Emma Gilbert enjoying Doritos while filming the “Little Thumbs” commercial.

For Maryanne Emma Gilbert, there has never been a moment of doubt about what she likes to do. At just seven years-of-age, when many children are rushing home from school to watch their favorite shows on television, Gilbert is on television. Not many her age know what they should be doing, and an even fewer amount actually start doing it. Gilbert’s natural acting talents combined with a sense of professionalism beyond her years are what have led her to be recognized across her home country of Canada as one of the best.

Despite her young age, Gilbert has already seen success that many more experienced in the field can only dream of. Having already been nominated for a Joey Award for Best Actress in a Commercial, and another for Best Actress in a Short Film, she still remains humble for what she has achieved.

“My mom makes movies. I see her make movies. I thought that it would be fun to try to act too, and it is fun. I like to make videos too,” said Gilbert.

Gilbert has starred in a nationwide commercial for McDonalds, which ran during the 2014 Summer Olympics, as well as a Canadian Tire campaign. She has appeared in the film Jewel Fools, the holiday flick Season’s Greetings, and the upcoming film Space Rippers. Millions of Canadians have seen her face on their screens, and the Calgary native has no plans on slowing down.

“I want to act more. I would like to move to another city, but keep my house. So, I want to move my house to Hollywood. There is not a lot of things in Alberta. Soon I will work on some funny documentaries that talk about USA and Canada and hopefully even more things,” she said.

This excitement for what she does is evident in everything she works on. This includes the Doritos “Crash the Superbowl” commercial she starred in, titled Little Thumbs. The commercial aired on the “Crash the Superbowl” website in 2015. Although they did not win the contest, Gilbert says it was still a great learning experience.

“We were on a big competition and we wanted to win a million dollar for that competition. It was awesome,” she said. “We didn’t win it, but I learned timing. We had to retake a scene about ten times because the other girl and I had to do our timing really well for one scene. It was super tricky.”

The commercial features a team of scouts who get lost in a forest, but Gilbert saves them by planting Doritos in the ground to retrace their steps.

“I work with a lot of kids, and Maryanne is very articulate. She listens well and follows direction very well. She is very focused. She is easy going and fun. She always has a positive spirit, which makes for a pleasant experience for the cast and crew that work with her. From a directors point of view, even though I was a producer on this commercial, it is her openness that makes her a good actress, and her willingness to listen and take direction. She is always open to the experience she is in at that moment,” said producer Barb Briggs.

Despite being so young, Gilbert excels at comedy, and has a natural comedic timing when delivering lines. She enjoys doing accents and imitations to make her audience laugh. She was able to display this to full-effect in the Doritos commercial, as her character’s refusal to share Doritos was very humorous.

“It was funny because my scene was really funny. I like funny stuff,” said Gilbert.

But there was one part of filming the commercial for Gilbert that made it a truly amazing experience for the young actress.

“I got to eat Doritos. I love Doritos. It was the treat at the end of the filming we could eat Doritos,” she concluded.

Canadian talent Kyle Meagher: “it’s a very exciting time to be a young actor”

There are many people who believe everything happens for a reason. In one instant your life can change. One decision can impact the course of your future. Fourteen-year-old actor Kyle Meagher knows this well, and his life changed in a single moment.

When the actor was just ten years old, he decided to go to an open call at the local talent agency, but he also had a hockey game later that afternoon. He knew it would be tight, but he decided he had time to head to Angie’s Models and Talent to see what would happen. However, he underestimated just how busy it would be, with almost 200 people waiting to get their big break. After waiting for over an hour, he knew he had to leave or else he would miss his hockey game. Besides, at the time, acting was just a fun past time, and not many ten-year-olds are planning their careers. Little did he know that it was when he was walking out the door that his entire life changed.

When Meagher decided to leave, Lou Seymour, the co-founder of the agency was standing at the door.  As he tried to leave, Seymour stopped him, not letting him leave, and sent him straight to the front of the line. After his audition, he was immediately asked to join the agency.

“To think I almost missed out. I am so glad Lou stopped me that day from leaving. Lou and Angie always laugh about that and say ‘Imagine you would have left without talking to us? We couldn’t let you leave’,” said Meagher.

Since that time, the Ottawa-born actor has never looked back. He continues to study his craft and take classes, and at the same time has been building an established and extensive resume. Four years after that fateful day at the open call, he is recognized around the country for his talent.

“I feel as though it’s a very exciting time to be a young actor.  The opportunities are many, with the change in technology and delivery of programming with Netflix and other services, new media and the abundance of channels, there is opportunity to get seen by a worldwide audience. We are very fortunate,” said Meagher.

And Meagher has been fortunate. His natural acting abilities combined with a good attitude and hard work have given him an abundance of opportunities. He worked with an all-star cast on the feature film Northpole, appeared in a music video for worldwide star Janelle Monáe, worked alongside his close friend on the film The Big Crunch, which is making it’s way through film festivals, and had a starring role on an episode of the award-winning series Odd Squad. Despite this success, he remains humble.

“I actually don’t like seeing myself on TV. I have been known to run out of the room in embarrassment. I guess as actors we are pretty critical of ourselves,” he said. “The only time I do like to watch myself is when I am rehearsing for an audition or for filming. I have to tape myself to watch it and see if there is anything I can do better. I still don’t like to watch it because I never seem to be satisfied, but it’s helpful.”

The people Meagher works with, however, are consistently satisfied with both his performance and demeanour. Meagher’s manager, Dimitrios Seymour, describes working with him as very rewarding.

“To have such a professional, talented and, an amazing attitude, at such a young age, isn’t something that an agent like myself sees every day. He approaches roles with such excitement, poise, and confidence that he always makes a major impression on casting and production teams. I never hesitate to pick up the phone and put myself on the line to push him through to opportunities because I know Kyle will always follow through,” said Seymour. “His natural instinctive chops are what separates him from other actors. He has great timing and understands how to really read a scene and feed off his partner. He’s also worked very hard developing his skill set in class, which has made him a versatile young actor who can bounce between comedic and dramatic scenes naturally.”

In addition to working on award-winning series and a variety of films, Meagher has also worked on many national commercial campaigns. He says the most memorable moment of his career so far was working on a web series promoting Mega Blocks, a leading building block toy owned by Mattel. As a kid, he was living the dream, when every few months he would get a box of toys sent to his house to play and build, and then head to the set with a film crew to discuss what he liked best.

“It was amazing.  I did it for Spongebob building sets, Hotwheels, Police Cruisers, Skylanders, you name it.  Then, near Christmas time, I was walking through Toys R Us and I went to see the building sets and right there on the shelf was a mini TV with push buttons where you could watch my videos right there.  My videos were across all the Toys R Us stores. I started trying to visit stores everywhere I went just to see if they were there,” said Meagher.

Promoting what you are a fan of while working on a commercial makes your job that much more enjoyable, and Meagher has worked on all sorts of campaigns for things he genuinely enjoys. As a hockey fan, getting to do a commercial for NHL gear was a fantastic experience. He has also worked on many food commercials, and getting to eat some tasty treats while filming is, of course, a bonus.

“When auditioning for a Black Diamond Cheese Spread commercial, all I had to do was sit at a table and pretend to eat crackers likeit was my favorite food. I didn’t realize I was only supposed to pretend, so I ate the crackers the casting director gave me,” said Meagher. “He had to explain I was only supposed to pretend – not actually eat them –  and he had to give me more. We laughed and laughed, but I got the job!”

No matter what job he works on, Meagher enjoys what he does, and at just fourteen years old, he is definitely off to quite the start. Having passion for your chosen career path is important at any age, and his commitment to keep improving and refining his natural abilities shows a maturity that many people much older do not possess. He will definitely be on our screens for years to come.

“Being on set is an incredible feeling.  The people are always fun to be with and amazing to be around. It’s like instant friendship. It’s exciting to be able to suddenly be someone I am not. For instance, I tend to get to play the villain a lot. In reality, I am usually a quieter guy who is often concerned about people’s feelings but when I get into character, I can play the mean guy.  How many other people get to be different people every time they go to work?  While it can be hard work, it is always fun,” he concluded.

EDDIE TANG: FINDING THE ART IN EVERY ROLE

Every consummate and lauded professional is required to make his bones. In the movie Bird, Forrest Whitaker portrays iconic jazz musician Charlie Parker. When Parker confesses to one of his peers that he could use the work (and the pay) from playing at a Bar Mitzvah, the musicians create such a moving performance at the event that the crowd is overwhelmed by their good fortune at witnessing the artist in this setting. This perfectly portrays the truth that artists need to practice their talents in a variety of ways and earn a living through different opportunities. The prevalence of social media in today’s society serves as further proof that this idea that talent should only be packaged in certain ways is an outdated concept. When compared to commercial advertisements of just a decade ago, there are many more A-list celebrities who use their craft to empower advertisers. The stigma of yesteryear is gone. In fact, commercials that air during sporting events such as the Superbowl and the World Cup generate some of the largest profits in entertainment. In a free market system, this has driven the artistic content and production levels higher and higher. Eddie Tang, like many of his peers can be visible in film, TV, and commercial productions. Not only does this increase their recognizability but it also affords them a host of different roles to widen their artistic palette. Whether in films like the Hollywood Film Award nominated Three Sixty (in which he plays Zac, a personable kidnapper), the AACTA award-winning TV series East West 101 (as Caesar Mendez, a menacing gangster), or any number of fan favorite commercial campaigns, Eddie Tang has proven himself to be both attention grabbing and able to morph into drastically different characters. Enabling the audience to have an affinity for the friendly guy is a skill but helping them to embrace a truly awful character requires mastery…something which Tang has worked hard at achieving.

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Eddie is known for his roles in film and TV productions in which he plays darker and menacing individuals. It’s ironic that he has been so successful in his commercial work portraying benevolent characters. As the ping-pong playing, night vision goggle wearing, KFC loving, buddy in KFC’s ‘Night Vision’ commercial or as the overly exuberant but loveable fan in Panasonic’s Viera TV spot (for the 2008 Beijing Olympics); Tang effortlessly becomes the friendly guy next door. He is so believable that one almost feels there is an evil twin portraying all of his ‘bad guy’ roles in his film and TV productions. One of Eddie’s calling cards and most requested techniques is the ‘dead pan’ that endears so many viewers of his commercial roles. Matt Kamen directed Eddie in Volkswagen’s “You Just Know” campaign. Kamen professes, “Eddie Tang is one of the most talented and prodigiously successful actors I have collaborated with. Eddie’s leading role required him to perform as the face of the campaign. In the commercial, Eddie’s character is a construction worker, shown trying to fit more equipment into his truck than it can handle. Simultaneously, a Volkswagen truck pulls up and Eddie’s character looks enviously at the enormous space that the vehicle provides. Eddie perfectly showcased the client’s desired tone of the Volkswagen being an enviable vehicle, surpassing the needs of not only civilian motorists, but also the needs of various other business types. It takes a skilled actor to understand the importance not over playing or under playing a role such as this. Eddie is truly a creative force to be reckoned with and was in invaluable asset to the production of the ‘You Just Know’ commercial campaign.

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ANZ Bank made wise use of Tang’s talent in their “Travel Rewards Card” commercial. Eddie’s character of Lawrence the Boat Dad portrayed a jubilant father on vacation with his family. With his hands in the air, Lawrence enjoys a fun ride on a wave runner, carefree as he advertises his ‘pointless travel insurance’ through ANZ’s Travel Rewards Card. The role was a masterful performance due to the fact that, unknown to viewers, Eddie was incredibly sick. He reveals, “I have severe motion sickness and sea sickness. It wasn’t an ideal attribute for the lead role in this commercial but, some days are a breeze and some days are a monsoon. I was actually throwing up between each take. You can’t tell it in the commercial but I was incredibly sick the entire day. Besides the fact that I don’t enjoy boating, I’m a bit of a free spirit and hippy. I’m a complete contradiction to my character Lawrence but I like to think that we’re both very good people, just in different ways.” Director of this ANZ commercial, Paul Middlecitch, states, “The ‘Travel Rewards Card’ commercial was an enormous success, which I do not doubt is largely due to Eddie’s achievements on our production. The video was widely popular on YouTube, garnering nearly 100,000 views! This alone is a massive accomplishment that should not go unrecognized. Eddie was an invaluable member of our production and I consider the success of the commercial to be due to Eddie’s leading role. Eddie’s all-encompassing prowess as one of Australia’s elite actors has allowed him to establish himself as one of the country’s most successful talents.”

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As one of Australia’s in-demand and prominent actors, Eddie Tang continues to prove his abilities and immense talent on a variety of platforms. You might see him on the big screen, on your TV, even on the web but, you will certainly take notice of him when you see his commanding yet endearing presence.

 

 

NEW ZEALAND’S NATALIA GORELOVA ISN’T ALLERGIC TO FAME…OR THE HARD WORK NEEDED TO GET THERE.

What do the people on this list have in common: Angelina Jolie, Sofia Vergara, Cameron Diaz, Uma Thurman, Jennifer Connelly, and Amanda Seyfried? They all started their careers in modeling. In this day of YouTube stars, this and that Idol, and “Top (insert profession here )”, it’s easy to forget that there was a time when professionals in entertainment took the path of working slowly to gain the experience to make a career last for life. That’s not to say that there aren’t many highly talented individuals in the aforementioned productions, just that there is something to be gained through gradually experiencing the many opportunities and scenarios that a developing career bestows. Sometimes the factor which allows creative types to develop as an artist is the ability to learn from the challenges and inevitable mistakes that come their way in less obvious ways. Natalia Gorelova has been travelling this path and successfully making the move from magazine covers and the catwalk to the TV screen. The wide variety of situations she has been called upon to perform in have resulted with her becoming a model who understands all of the subtleties of using verbal and nonverbal communication to portray whatever her role requires. While you might previously have seen her on the cover of Idealog or Headwave magazine, you’d more likely see her these days on TV doing a spot for Jaguar or Green Giant. Taking risks, doing the hard work, and believing in herself is the MOD for Gorelova. She grew up in Russia, then moved to New Zealand and was discovered. Going to unfamiliar places and jumping in the deep end has always been an attribute well exercised by Natalia. It has served her well giving her new opportunities and granting her access to other professionals who empowered her vocational pursuits.

Most models have to learn to make peace with the idea of auditioning. It’s an essential part of the business that most people accept as necessary in order to gain access to the opportunities they desire. In strong contrast to shying away from this, Gorelova describes a recent international TV spot for Zyrtec stating, “I decided that I had to play it very confident and warm. In one scene I was a member of a couple so I just went for it. Spontaneous intimacy with a stranger in a room in front of a camera can be an awkward experience. The key is to make it look like this is real and commonplace; you are in love with this guy you’ve never met before but you’re happy cuddling. It has to happen instantly. I made the point of talking to my casting partner before we got inside the room to break the ice a little. It worked and the audition went well. We felt at ease with each other which made the casting director happy, of course. I got a callback right away.”

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An important reason for Gorelova’s casting was the director on the project, Gregor Nicholas. Nicholas in an Emmy Award finalist with international awards (at Cannes Lions for example) with films in the Permanent Film Collection at the Museum of Modern Art in New York (Pacific 3-2-1-Zero) and was called “One of New Zealand’s hottest directors” by the Hollywood Reporter. He communicates, “Natalia demonstrates an extraordinary range, both comedic and dramatic. Her versatility as a performer allows her to handle any theme or attitude, whether in a movie, television, or a commercial. Rarely have I collaborated with an artist who has worked so consistently with so many leading commercial and fashion brands. It is clear that Natalia is a truly gifted model with exceptional abilities.” Gregor was in the room during the casting session and recognized her talent immediately. His praise was particularly poignant for Gorelova as she had been aware of his work since first moving to New Zealand. She reveals, “I remember the time when I just moved to New Zealand from Russia and I was watching a lot of TV to help me learn English more quickly and I saw a Telecom commercial about a guy who travels a lot while his wife is back home pregnant and missing him. The man scans his hand and emails the image to his wife. Upon receiving the email, his wife touches the screen with her palm against the image of her husband’s. It was so emotional and cinematic. From casting, to music, to lighting, to the idea; all of it was wonderfully detailed and elegantly filmed. I never got sick of watching that commercial. Later, when I started working in the commercial world, I hoped that I would get to make something that beautiful and cinematic. When I realized that Gregor was directing this Zyrtec project, I became very nervous because I wanted the part so bad!”

The commercial aired frequently to great response, making Zyrtec quite happy. Gorelova admits that although she should focus on this, it is hard for her to get past enjoying the work so much because she works alongside professionals whom she respects. Having made a successful career in and being well-received by brands and customers alike is an achievement she is quite happy about. Of course, the fact that the Zyrtec campaign and her performance was successful is a happy outcome. Natalia confirms, “Working with the entire cast and crew, and learning from Gregor was incredible; but also, working for a huge American brand was really exciting. To me, it meant that I am marketable in the U.S. and that started giving me hope that I could one day end up doing what I love in the country that I also love.”

 

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Voice actor Mike Goral narrates Polar Bear Town for Smithsonian network

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Mike Goral started as a radio DJ before transitioning to voice acting

Millions of people hear Mike Goral’s voice every day, and don’t even know it. He is not as instantly recognizable as Brad Pitt or Meryl Streep, but you likely know his work.

Goral is a voice actor who has worked with A&E, HBO, Showtime, Cartoon Network, Food Network, The Weather Channel, Discovery, HGTV, DIY, and many more. Now, he will be adding the Smithsonian Network to this extensive list with their new series Polar Bear Town, which he will be narrating.

Polar Bear Town is a documentary series about a community of people in Northern Manitoba, Canada that reside in a part of the continent where polar bears dwell at certain times of the year. People from all over the world travel to this remote community to get a close-up, in-person look at the mighty polar bear.

“I have been fascinated by Churchill, Manitoba for many years, so when I was approached to narrate this series, it was such a joy,” said Goral. “It’s a great production team too, which makes the job so much fun when you have great people around you.”

Goral is working under the supervision of Andy Blicq. Blicq is the post-production story editor on the documentary series made by Merit Motion Pictures for the Smithsonian Channel in the U.S.A.  The two agree they make a dynamic team.

“Andy is a fantastic director and I feel we have a really great chemistry. I really enjoy working with him. He brings a lot to the table because he’s a true professional,” said Goral.

“Mike is a top tier narrator. He’s a professional who gets the work done quickly.  He knows exactly what to do. He takes direction well and adapts quickly to suggestions when we are recording narration.  It was a pleasure to work with him,” said Blicq. “Narration work is challenging.  Each documentary series is different and a good voice actor brings his or her own creative talent to the production. Mike knows exactly what to do, adjusting his accent and performance to match the content and the emotion on the screen and the script. He executed this very well during the recording of the six one-hour episodes. We are going to work with him again, now, on a new season of this series.”

Goral is from Canada himself. He is originally from Oakville, Ontario, a town outside of Toronto. The project brought him back to his native country after living in Los Angeles and then Scottsdale where he currently resides. He has been voice acting for around twenty years.

“I service clients in all areas of the media industry with my voiceover services – everything from national TV shows, to product commercials, to corporate educational training courses for everything from banks to bakeries. I record most of my daily work from my own home studio facilities. But, some clients require I record at their studios instead of my own,” he described.

Goral does his work alone in a room, using only his voice to display the emotions that actors use their bodies, voices, scenery, props, and fellow actors for. It is no easy feat. The advantage, however, is that it is not quite as tiring.

“I don’t plan on retiring. The beauty of this kind of work is that it’s not physically taxing. Guys can do this type of work into their nineties,” said Goral. “And if they enjoy it like I do, they probably don’t really have plans to retire.”

Goral has a long time before he has to start thinking like that, and with more new episodes of Polar Bear Town ahead of him, he has a lot to look forward to.

“I’d love to do more long form documentary series. They are a lot of fun, and always a joy when those opportunities come around,” he said.

You can watch full episodes of Polar Bear Town here.

Making a Dream a Reality: Venezuelan Actor Pedro Flores!

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Actor Pedro Flores (left) and Laverne Cox from “Orange is the New Black” at the 2014 Primetime Creative Arts Emmy Awards in Los Angeles, CA (photo by: Inez Veronica Chavez)

His entire life, Pedro Flores dreamed of becoming an actor. But growing up in the small town of El Tigre, an eight hour drive from the Venezuelan capital of Caracas, meant achieving that goal required him to defy the odds. With endless dedication, commitment, and a talent that out shined the competition, Flores has reached his dream. He’s become an inimitable figure in the industry, a go-to actor capable of assuming any role in any genre.

In addition to his extensive work in films like “Match” and television series like “What’s The Norm?,” Flores has also been featured in a number of successful commercial advertisements.  Among these were a commercial for Universal Studios’ “The Wizarding World of Harry Potter,” as well as an ad for Volkswagen’s Jetta and Beetle models earlier this year.

 

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Pedro Flores on the far left in a poster for the new Harry Potter campaign

 

Flores recently wrapped filming on the first episode of the upcoming series “What’s The Norm?,” a hip new comedy which breaks down stereotypes about race and relationships. The series stars Kerry Rhodes as Norm, Nicky Whelan (“Hall Pass,” “The Wedding Ringer”) as his wife Chloe, and Flores as Pelo, a suave dancing coach with a record of seducing his clients.

“Norm is a baseball player, a legend now in the final stage of his career and about to retire. Chloe is an actress whose career is finally taking off. I play Pelo, Chloe’s dancing coach, and we’re competing in a dancing competition on TV,” Flores explained. “Pelo is the sexy, Latino dancing instructor who makes a move on Chloe — but he pretty much makes a move on all the girls he dances with.”

Though “What’s The Norm?” is a comedy at its core, it smartly examines the profound number of issues facing couples, particularly couples of different races. Pelo’s failure to woo Chloe is just one of his character’s hilarious moments, and it serves to show viewers just how strong Chloe and Norm’s love for one another is.

Flores starred as the Boyfriend who is at his wits’ end in the 2016 film “Match,” a film that revolves around the vapid and materialistic mindset that makes dating apps so popular. In the film, Flores is driven to madness when his girlfriend won’t stop staring at her phone while the two are on a date. Set to debut at the Los Angeles Brazilian Film Festival in September, “Match” is a scathing critique of so-called smartphone addiction and mobile dating apps.

“It’s an excellent film because it shows how technology, specifically cell phones, are affecting our interactions and relationships with other people,” Flores said. “My character is annoyed at his girlfriend, who’s taking selfies while they are in the restaurant and giving all of her attention to the phone and how many likes she’s getting. So he just gets upset and leaves the restaurant.”

Last year, Flores also starred as Truce in the TV comedy “Jay Rocco.” “Jay Rocco” follows titular character and famous fashion designer Jay Rocco, who’s changing his entire collection based on the advice of a stranger he caught breaking into his house. Rocco sends his secretary Sibilla out to the Malibu Hills, where she finds herself stranded after a drunken night of partying. That’s how Sibilla and viewers meet Truce, a man whose wanderlust led him to give up his old life and explore the globe on a spiritual journey.

“Truce left his home in Venezuela, his family and his perfect job and just went out traveling the world in order to create his own path and discover the mystery of life,” Flores said, describing the nuances of Truce. “He likes the feeling of freedom and he loves to meet new people. He knows that he’ll always learn something from someone, no matter who they are.”

In a way, Truce has a great deal in common with Pedro Flores. Before he left Venezuela, Flores had attained a degree in engineering and could have easily settled for an easy life with a good job. But much like Truce, that life was not for Flores. Years of dedication and unquantifiable talent have allowed him to not only pursue his dreams, but to make them a reality.