Category Archives: Commercials

Art Director Mark Nicholson brings authenticity to award-winning Adidas campaign

Creativity has always been a fundamental aspect of Mark Nicholson’s life. As a child growing up in the Lake District of Northern England, his artistic side was evident even from a young age. Over time, this childhood hobby developed into much more, and now, Nicholson is an internationally celebrated Art Director.

While working on several high-profile campaigns around the world, Nicholson’s talent has directly led to the success of each project he has worked on. He created the concept for the Bill & Melinda Gates Foundation competition to “Make millennial’s care more about charity work and causes happening around the world,” and their campaign Plight Map went on to win the prestigious Cannes Chimera Award. While working as an Art Director for the rebranding campaign of 118118, the project went on to be nominated for a British Arrow Award. He has worked on several popular commercials with the world’s most recognizable companies, such as Nike and Microsoft. He also contributed greatly to the success of the Adidas Break-up Service campaign.

“Adidas is iconic. It’s created work globally that has pushed advertising into new territory. This, combined with my natural interest in Asian culture, seemed like a match made in heaven,” said Nicholson.

Break up Service was a multi-media advertising campaign for the latest Japanese inspired safety wear fashion range from Adidas Originals. A film, print campaign and website followed a young man that worked for a fictional ‘break-up’ service and the danger that falling in love creates. The film won a Silver Cannes Lion Award at the prestigious international festival, as well as a Bronze BIAA.

“The campaign is one of my proudest pieces, the team we worked with in Japan – especially the award-winning director Kosai Sekine, it was all fantastic. Learning first-hand about Japanese culture whilst on location allowed us to adapt the script as we went, working with the Japanese team to make it as authentic, but as entertaining, as possible,” said Nicholson.

After having previous success with TBWA London on a campaign with the Chelsea Football Club and Adidas, Nicholson was immediately sought-after for the Break Up Service project, knowing that he had the exact skillset needed. As the Senior Art Director, Nicholson first created a mixed-media campaign idea and presented it to the client to secure funding for the project. He wrote the script, and oversaw storyboarding, design and branding. The project required a unique knowledge of Japanese subculture, which was a specific skillset that Nicholson possessed. After funding was secured, he was responsible for finding and collaborating with an authentic Japanese director, refining the script and making creative decisions whilst production was already underway. While filming in Tokyo, he was responsible for all on-set creative decisions. He also oversaw a fashion shoot that was in tandem with the TVC, advising on location and models. He was the creative advisor for the online content that a third-party agency was creating. There is no doubt that his work was instrumental in the campaign’s success. 

I had the pleasure of working with Mark while serving as Executive Creative Director at TBWA London. He was lead Art Director on the Adidas Originals campaign about a fictional Break-up service in Tokyo. Mark ran the project under demanding timescales and cultural challenges and he was rewarded with a Cannes Lion. It was an amazing piece of work,” said Al Young.

Because the film was set in Japan, Nicholson’s knowledge of Japanese culture proved to be a great asset. He has always had a longtime love of manga and anime, like the classics; Akira, Ghost in the Shell and anything Ghibli. He found that this, combined with his work on the Japanese influenced work I created for 3Mobile at WCRS, gave him a good knowledge of Japan.

“How wrong I was, there was so much more and it was fun learning along the way,” said Nicholson. “I had to create a huge style presentation. Introducing Japanese fashion styles, locations and cultural nuances. We introduced the client to Japanese Pleasure Hotels, Capsule Hotels and Cosplay so we had to be prepared. I researched Tokyo’s relevant scenes, modern Japanese art, designers and comic book pop-culture, and then created thorough presentations for the client. The more familiar I got with the culture the more interesting our ideas became, but I also had to be very mindful that we didn’t come across as a predictable Western brand looking into Asia. Authenticity was paramount, and luckily the culture naturally allowed itself to be weirdly authentic.”

As well as the film, Nicholson and his team ran a poster campaign that reflected a distinctive Asian art direction. They also created a commerce website dedicated to the campaign, which had several more fake content films showing Japanese fan girls humorously confessing that they use the break up service. The website even included a video from Akira himself, emotionally describing the origin of his service, when he had to tell his mother that his father was breaking up with her.

“Working on this campaign was fast and fun. The shoot was exceptionally smooth. The planning was exceptional, and the final product was amazing,” said Nicholson.

With all the work that Nicholson did, he still managed to overcome the “all work and no play” mantra, taking advantage of his surroundings.

“It was my first visit to Asia so that was an experience that had been a long time coming. Outside of filming, I was able to absorb the local art, animation history, and the Godzilla museum,” he concluded.

You can watch the Adidas Break Up Service film here.

Director and producer Ron Grebler is the real deal while showcasing real food

Ron Grebler is a storyteller. He is a creator. He is a filmmaker. He uses his creativity and imagination to transport others to different places and times. Grebler uses his talent to captivate audiences. As both a Director and Producer from Toronto, Ontario, Ron Grebler has done it all.

With fans around the world, Grebler’s work has been appreciated by many. Just last year, his promotional video for the immensely popular Netflix series Stranger Things went viral, building up anticipation for the show. He has directed and produced several successful commercials, including the innovative campaign for Axe Hair Products on Canada’s MuchMusic, and commercials for Belair Direct, Fuji Instax, and We Day.

“I would like to think that I strive for ‘quiet storytelling’, letting the idea unfold in visual images rather than be heavily driven by dialogue or voice over narration. This is the path more rarely travelled in the heavily direct messaging style of the commercial world, and often embraced by branded content. Visually, there’s something fascinating to me about extreme close-ups with limited depth of field. That perspective can take the subject and add a dimensionality to it that’s almost abstract, which I believe connects with viewers. Given that I work in the commercial world, it’s not often that I can use shots like these, but at the right moment, they can really make a spot pop. I’m very cognizant of color and contrast. There is high pressure when creating a commercial because ultimately, it’s about ‘selling’ and for many viewers there is a reticence to that. That’s why I always try to layer a spot with cues for the unconscious mind to find them entertaining, engaging and if possible, playful,” said Grebler, describing his style of directing.

With such a commitment to his craft and an appreciation of the nuances, it is no doubt as to why Grebler is considered one of the best. When working on a promotional video series for Thermador, Grebler showed his abilities to go beyond what is typical, and create something revolutionary. Real Food with Thermador was a four-part web series that was an early foray into the world of online branded content video featuring celebrity chef Jamie Kennedy.

“There was a very unique approach in the development of this project as it was meant to truly be branded content, meaning we weren’t pushing the ‘hard sell’ of Thermador products,” said Grebler. “It was really meant to focus on passion for locally grown seasonal ingredients, especially as perceived through the eyes of celebrated chef Jamie Kennedy.”

The series was shot similarly to an HGTV show or a Food Network program, educating viewers as well as entertaining. Acting as both producer and director for the project, Grebler’s vision was imperative to its success. Mike Codner, former Studio Manager with DDB Canada , sought-out Grebler to be the director and producer, knowing of his creativity, work ethic and passion for the job.

“Ron has a flexible approach to production, whether it’s a big budget or small, he treats it with the same respect. He’s a director and producer first, but he sees the big picture in terms of the clients’ needs and the reality of working within budgetary constraints. He’s passionately engaged in the process, from pre-production through the shoot and will sit in on all post production too. He takes ownership of all that he does,” said Codner.

The campaign was very successful and won both the International Association of Business Communicators Gold Quill Award and Ovation Award, the Canadian Marketing Association Award, and the Canadian Public Relations ACE Award. Grebler says he didn’t even consider awards while making the video, he just wanted to focus on the client’s goals while making something visually outstanding.

“Honestly it felt odd at first. I was told we were nominated and I kind of shrugged my shoulders. The agency told me that it was a bigger deal than I realized and when we won I was quite proud. Maybe I was naïve but I had no idea how important it was to win awards,” Grebler laughed.

Taking on the vital roles of director and producer, Grebler was responsible for implementing his vision. By making the videos appear like a television show it helped connect the audience to the product in a way that other commercials couldn’t. The videos were made in 2008, and in those early days of branded content, it was essential that the video not feel like a commercial. By giving viewers compelling content, great visuals and passionate discussion about the topic of real food, Grebler knew they’d be engaged. When the chef ended up describing some of the specific Thermador products, it was part of the flow of the show and made sense, not just like a ‘stop-and-sell-the-product’ moment.

“It was flattering to be selected to work on this kind of programming. After the scripts were written, it was less about thinking and more about doing. We had a lot of locations to cover in only a few days, so it was about maximizing our time and getting the most powerful content. It wasn’t until the edit that I really grasped how seamlessly everything cut together and that it really flowed like a segment for a TV show, nothing at all like a commercial,” Grebler described.

Grebler also succeeded in making the videos a work of art. Shooting in picturesque Prince Edward County, venturing from Jamie Kennedy’s to an artisanal cheese factory, he set up each shot to have stunning imagery. The outdoor shots showcased the perfect late summer weather, from the golden light over a tomato farm to mouth-watering close-ups of prepared dishes. The passion and depth of knowledge shown by on-camera talent Jamie Kennedy and those he would speak with also shone through.

“It was a great pleasure working on this because it was as much an on-the-fly learning process about local foods and farming and food production as much as it was the logistics of video production. We had a small and very talented crew and we had to think on our feet quickly because of limited access and time at the locations as well as working with real people. I trusted them completely and the visuals and content we got was quite captivating while engaging in passionate conversations about food with local farmers and artisanal cheesemakers,” he described.

Working with a celebrity chef and farmers was initially concerning for the director and producer, however, as he was concerned about their ability to articulate in a way that would connect with audiences. Grebler eventually learned a valuable lesson that he carries with him today.

“Find someone’s passion when you’re speaking with them and they will give you gold,” Grebler concluded.

Watch Grebler’s work on the first episode of Real Food with Thermador here.

Art Director-Motion Graphics Designer Ilya Tselyutin Thriving in Hollywood

Art Director-Motion Graphics Designer Ilya Tselyutin works in one of the most fascinating, fast moving and over looked fields in modern media. Motion Graphics is a constantly evolving, creatively fertile niche that entails creating everything from eye-popping feature film title sequences to innovative television commercial applications. It’s a complex mix of graphic design, animation and cutting edge technology that requires innate resourcefulness, meticulous attention to detail and the ability to bring life to  a very broad spectrum of images—qualities which the Russian-born Tselyutin has no shortage of.

 

“While studying computer science at university, I developed interest in 3D graphics,” Tselyutin said. “I was always curious how this technology worked. At the same time I started looking at works by some famous graphic designers and learned about typography. I wanted to bring all of this together – 3D graphics, animation and design. Also, I drew my inspiration from title sequences from Hollywood movies, as well as the special effects in sci-fi movies.”

 

A painstaking, gifted craftsman whose outstanding work has been recognized with international awards—Silver winner for Art Direction at Cannes Corporate Media & TV Awards, and a Silver Win for Graphic Design/Animation at PromaxBDA, both in 2013—Tselyutin has distinguished himself with an impressive roster of career achievements. All this has led him to the field’s epicenter, Hollywood, where he enjoys a position at the prestigious Troika Design Group, a top branding and marketing agency that specializes in working with entertainment and media companies

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“Troika is one of the most notable companies in the industry,” Tselyutin said. “I had learned about it a while ago and they were looking for a lead motion graphics designer to bring the quality of 3D graphics to the next level. Paul Brodie, the Managing Director, was closely following my work and invited me to join the company in 2016, where I am currently working as Art Director/Motion Graphics Designer.

 

At Troika’s Design Department, Tselyutin has successfully undertaken jobs for a disparate series of high profile clients. “We have a very busy schedule with plenty of projects coming my way every day,” Tselyutin said  “The most interesting projects so far have been for AT&T Sports Network and ESPN College Basketball. The video for AT&T included working with the client’s static footage. As a lead designer on this project I suggested using a special technology in Cinema 4D software to cut the static footage into several pieces an then project them onto 3D models, and the result made both the team and the client happy.”

 

Tselyutin’s gift for surpassing expectations is a result of his widely varied cultural background and educational experience. With a Bachelors of Arts in Information Technologies and New Media from the Kuban State University, Krasnodar, Russia and a resume of jobs all over Europe, Tselyutin brings a refreshing international perspective to any project assigned him.

 

“While I was studying computer science, I started working at the local TV channel as a designer discovering the world of 3D graphics,” Tselyutin said. “I developed interest in design, typography and animation and after graduation, I moved to Moscow to work at the national largest TV network Channel One Russia, where I had the privilege to learn from the best and most experienced broadcast designers in the country.”
 

“My work brought me around the world,” Tselyutin said. “For example, I produced a 3D mapping show in at the Technology University of Mangalore, India. In 2013 I moved to work at VUCX creative agency in Cologne, Germany. Working and living in Europe with its variety of art museums, exhibitions and strong school of design was a great experience that helped me expand my portfolio and explore motion graphics even further.”

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For the driven, ambitious Tselyutin, whose formidable resume is already packed with enough accomplishments to stand as the full measure of a professional career, it is only the beginning. “I am eager to continue my personal development as an artist, 3D professional and art director while growing professionally within the company,” he said. “I see myself working on large-scale commercially successful projects.”

“My motto is: be curious, be professional, never give up.”

Director Jan Pavlacky shines light on EB disease with powerful PSA

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Director Jan Pavlacky

It was when Jan Pavlacky was nineteen-years-old that he figured out his path in life. At that time, he did not know what exactly it would involve, but he knew he had to make films. He started off in the costume department, but when he got his first taste of directing, he knew without any doubt where his true passion was, and now he is an internationally recognized director.

Pavlacky has had an extremely successful career. He directed his film award-winning film BKA 49-77, worked alongside Hollywood’s biggest stars including Bruce Willis on the set of Hart’s War, Matt Damon on the set of Bourne Identity, and Luc Besson on the set of Joan of Arc with Milla Jovovich, and made commercials for worldwide brands such as Nike. He has worked with some of the world’s best production companies, including atSwim, which has an amazing international collective of producers, directors, and creatives from around the world.

“It’s a huge honor to be a part of atSwim,” said Pavlacky. “Working with creative people from different parts of the world broadened my own perspectives and I’ve learned to create work with more universal appeal.”

One of Pavlacky’s most notable projects with atSwim was a moving PSA commercial for the esteemed Debra company. The commercial was made to raise awareness for the company, which takes care of people with EB disease, an inherited connective tissue disease. The basic symptom of the disease is blistering all over the body surface, and also affects the mucous membranes, gastrointestinal tract, respiratory tract or excretory organs.

The commercial involved creating an annual calendar with 12 famous people from the Pavlacky’s native country of the Czech Republic, including artists, fashion designers, actors, singers, and scientists. During the commercial, projections were screened on the celebrities as they recited a poem by one of the EB patients. The footage of the celebrities was then projected on various materials and architectural elements, which created an abstract and inspiring vision that left a lasting impression on everyone involved.

“I loved that fact that I could use my knowledge or talent to create something of an moral value and contribute to the good of society. EB is incurable, and in many cases deadly, with very few medical resources and no known cure. Therefore, any attention and towards DEBRA, the organization taking care of EB patients, is important,” said Pavlacky.

While bringing attention to Debra, Pavlacky came up with the visual concept of creating light projections, which symbolized a second skin for the patients and evoked the situations and mixed feelings they go through as they battle the disease. This meant the shoot was very complicated, and called for an immense amount of preparation and technical aptitude. Before filming began, Pavlacky already had every shot planned to ensure the shoot was seamless for the entire crew and the famous celebrities. Pavlacky’s commitment and consistent planning ahead is appreciated by many of his counterparts in the industry.

 “Jan has all the marks of a legendary director, and his genius is present in all of the projects he has been a part of. When atSwim was called upon to prepare a PSA commercial, I knew Jan was the right man for the job. The project was a resounding success, raising great awareness for the Debra company thanks to Jan’s groundbreaking direction, which offered a clever visual dynamic to accompany the important message. Additionally, the commercial achieved very high media buzz which was so needed by Debra, as well as helped us to further demonstrate atSwim’s distinguished nature as a leading production company.  I can’t thank Jan enough for his great work,” said producer and founder of atSwim, Tomáš Krejčí. “Jan has proven himself time and time again to be a director of extraordinary ability made clear by his list of exceptional credits.  He is truly among the top tier of directors working, and continues to impress me with each project he takes on.”

Pavlacky describes the experience of working on the commercial as wonderful, but it came with its technical challenges. There were lots of projections that were re-recorded in-camera. This process was done several times, thus creating a multilayered image all in-camera without post. He also had to synchronize all the images with sound, requiring a large amount of time in the editing room. However, one of the biggest roadblocks came from getting the celebrities on set, as they were extremely busy. Despite all of this, the commercial ended up being a huge success.

“The collaboration was very interesting. The celebrities from the PSA came from different backgrounds, some of them were experienced being in front of the camera some were totally unused to. I liked the balance between the professional and the authentic,” concluded Pavlacky.

You can view Pavlacky’s work on the powerful PSA here.

EVGENY TELEGIN: EXCEEDING EXPECTATIONS IN THE COMMERCIAL INDUSTRY

The difference between good and great is most easily revealed when the pressure is on. One’s true abilities rise to the surface when instinct and “thinking on your feet” is all that is afforded. If you want to be considered the best of the best you need to possess these skills as well as surround yourself with professionals whom also embody them. Dmitry Venikov is CEO of Trehmer CGI and the in-house director of this elite Russian production house that specializes in design and three-dimensional work. When Unistream (money transfer company) needed to create nine commercials in a very immediate time frame, Venikov was relaxed knowing that expert producer Evgeny Telegin was at the helm. Telegin’s work with many international brands such as Nike, IKEA, McDonalds, Coca-Cola, and countless others gave him a proven record to handle any situation with all global and domestic clients. His respect and countless international connections in the industry reinforced his ability to insure his productions were received with high praise. Telegin’s reputation as welcoming obstacles was an attractive attribute as well. The Unistream project would test this as it required nine commercial spots to be filmed in one day! When the person in charge is relaxed and confident, this demeanor trickles down to the entire production team. As proof, Evgeny and his team delivered their work ahead of schedule and with the high level of production imagined by Unistream. With apparent pride in his voice, Venikov professes, “, It was a saving grace to have such a legendary producer as Evgeny at the helm of the production. The Unistream commercials were a triumphant success due in large part to Evgeny’s ability to handle multiple things at once while still performing each task at the highest level of skill possible. Given the strict deadline at hand, Evgeny was a lifesaver by hiring an outstanding crew and cast, which included the celebrity host of Russia’s version of Who Wants to be a Millionaire, along with coordinating set construction and the preparation of the shoot. The commercials called for finding representatives of different nations, who could speak their language fluently while acting on stage.  This task was not easy to approach in such a short amount of time; however, Evgeny found everyone at a rapid pace, and they all turned out to be the perfect fit for the client’s needs.  As a result of Evgeny’s producing, the commercials aired all across Russia and CIS countries, driving Unistream’s sales up 300 percent.”

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When dealing with advertising, casting is always important. For a production discussing finances, trust is paramount. Telegin needed a star for the Unistream commercials who embodied both of these traits. Everyone in Russia knows Dmitry Dibrov; not only for his work as the host of “Who wants to be a millionaire” but also as a journalist, actor, director and musician. Highly detailed planning and preparation made the filming occur smoothly, while Evgeny credits Dibrov’s high level of professionalism (delivering everything in almost the first take each time). This highly respected and recognizable celebrity, coupled with a delivery of the message in each geographic area’s authentic language, allowed consumers to feel comfortable in a number of ways.

The communication between Dibrov and the other actors in these commercial spots reveals a truly Russian (and areas surrounding Russia) scenario. It’s quite different from what many American advertisers or even American citizens experience. It also further reinforces the challenges which Telegin and his team faced in preparation for the production. Evgeny notes, “Unistream is very popular for money transfer within the country but mainly targets post-Soviet countries like Uzbekistan, Tajikistan, Kazakhstan, Armenia, etc. It’s not a secret that many neighbors of Russia come to Moscow seeking jobs. They send money that they earn back home to their families. That was the target audience for this campaign. Our goals for the commercials were to be easy to understand and informative in terms of benefits. We came up with the idea of Dmitry Dibrov doing his own small investigation about why is it that every second Armenian or every third Kazak sends money back home through Unistream. He is asking at the Unistream “random” customers why they choose Unistream. They all say in their native language what they like about it: fast service, broad network, and low rates. In the end of every story Dibrov repeats “low rates” the way the customers just said it in their language. It also adds some familiarity and comfort with Dibrov saying words in the customer’s native language.” To help create the “everyman” feel of these commercials, many first time actors were cast to interact with Dmitry. Instead of an overly polished and slick feel to the performances, viewers felt that those seen in the commercials were just as believable as themselves, which transferred the message that this was an appropriate service for them to us in their own lives.

Talent, experience, and connections are a requirement of every producer, but Evgeny points out one attribute that is often overlooked…awareness. He confesses, “I think a good producer has knowledge of what is popular, what is trendy at the moment. For example, there was a time in Russia when viral videos were very popular. If you know these kind of tendencies, you can come up with interesting and fresh ideas for great productions. No doubt that all the world looks closely at productions done in the US. I would say it’s the main course of style and techniques. You might want to monitor this direction if you want to succeed. Another direction would be international festivals. You see who wins or is nominated so you can find some young and unknown talents to offer to your clients. These young talents are fired up to work and extend their experience in other countries while the clients/agencies are happy because you bring something new and fresh to the productions. It’s a win-win. You must be sure that this young director will be able to produce the results you expect. You have to use your ‘6th producers sense’ based on your experience. Being an effective communicator allows you to tell if it will work out or not.” Telgin requires the same traits that Dmitry Venikov attributed to him. His achievements give increased validity to the professionals he works with, bringing those with a similar desire for exceptional work cultivates greatness at all levels. Delivering greatness is what drives this exemplary Russian producer to get up and face a new challenge every day.

 

Actress Maryanne Emma Gilbert has full career at young age

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Maryanne Emma Gilbert enjoying Doritos while filming the “Little Thumbs” commercial.

For Maryanne Emma Gilbert, there has never been a moment of doubt about what she likes to do. At just seven years-of-age, when many children are rushing home from school to watch their favorite shows on television, Gilbert is on television. Not many her age know what they should be doing, and an even fewer amount actually start doing it. Gilbert’s natural acting talents combined with a sense of professionalism beyond her years are what have led her to be recognized across her home country of Canada as one of the best.

Despite her young age, Gilbert has already seen success that many more experienced in the field can only dream of. Having already been nominated for a Joey Award for Best Actress in a Commercial, and another for Best Actress in a Short Film, she still remains humble for what she has achieved.

“My mom makes movies. I see her make movies. I thought that it would be fun to try to act too, and it is fun. I like to make videos too,” said Gilbert.

Gilbert has starred in a nationwide commercial for McDonalds, which ran during the 2014 Summer Olympics, as well as a Canadian Tire campaign. She has appeared in the film Jewel Fools, the holiday flick Season’s Greetings, and the upcoming film Space Rippers. Millions of Canadians have seen her face on their screens, and the Calgary native has no plans on slowing down.

“I want to act more. I would like to move to another city, but keep my house. So, I want to move my house to Hollywood. There is not a lot of things in Alberta. Soon I will work on some funny documentaries that talk about USA and Canada and hopefully even more things,” she said.

This excitement for what she does is evident in everything she works on. This includes the Doritos “Crash the Superbowl” commercial she starred in, titled Little Thumbs. The commercial aired on the “Crash the Superbowl” website in 2015. Although they did not win the contest, Gilbert says it was still a great learning experience.

“We were on a big competition and we wanted to win a million dollar for that competition. It was awesome,” she said. “We didn’t win it, but I learned timing. We had to retake a scene about ten times because the other girl and I had to do our timing really well for one scene. It was super tricky.”

The commercial features a team of scouts who get lost in a forest, but Gilbert saves them by planting Doritos in the ground to retrace their steps.

“I work with a lot of kids, and Maryanne is very articulate. She listens well and follows direction very well. She is very focused. She is easy going and fun. She always has a positive spirit, which makes for a pleasant experience for the cast and crew that work with her. From a directors point of view, even though I was a producer on this commercial, it is her openness that makes her a good actress, and her willingness to listen and take direction. She is always open to the experience she is in at that moment,” said producer Barb Briggs.

Despite being so young, Gilbert excels at comedy, and has a natural comedic timing when delivering lines. She enjoys doing accents and imitations to make her audience laugh. She was able to display this to full-effect in the Doritos commercial, as her character’s refusal to share Doritos was very humorous.

“It was funny because my scene was really funny. I like funny stuff,” said Gilbert.

But there was one part of filming the commercial for Gilbert that made it a truly amazing experience for the young actress.

“I got to eat Doritos. I love Doritos. It was the treat at the end of the filming we could eat Doritos,” she concluded.

Canadian talent Kyle Meagher: “it’s a very exciting time to be a young actor”

There are many people who believe everything happens for a reason. In one instant your life can change. One decision can impact the course of your future. Fourteen-year-old actor Kyle Meagher knows this well, and his life changed in a single moment.

When the actor was just ten years old, he decided to go to an open call at the local talent agency, but he also had a hockey game later that afternoon. He knew it would be tight, but he decided he had time to head to Angie’s Models and Talent to see what would happen. However, he underestimated just how busy it would be, with almost 200 people waiting to get their big break. After waiting for over an hour, he knew he had to leave or else he would miss his hockey game. Besides, at the time, acting was just a fun past time, and not many ten-year-olds are planning their careers. Little did he know that it was when he was walking out the door that his entire life changed.

When Meagher decided to leave, Lou Seymour, the co-founder of the agency was standing at the door.  As he tried to leave, Seymour stopped him, not letting him leave, and sent him straight to the front of the line. After his audition, he was immediately asked to join the agency.

“To think I almost missed out. I am so glad Lou stopped me that day from leaving. Lou and Angie always laugh about that and say ‘Imagine you would have left without talking to us? We couldn’t let you leave’,” said Meagher.

Since that time, the Ottawa-born actor has never looked back. He continues to study his craft and take classes, and at the same time has been building an established and extensive resume. Four years after that fateful day at the open call, he is recognized around the country for his talent.

“I feel as though it’s a very exciting time to be a young actor.  The opportunities are many, with the change in technology and delivery of programming with Netflix and other services, new media and the abundance of channels, there is opportunity to get seen by a worldwide audience. We are very fortunate,” said Meagher.

And Meagher has been fortunate. His natural acting abilities combined with a good attitude and hard work have given him an abundance of opportunities. He worked with an all-star cast on the feature film Northpole, appeared in a music video for worldwide star Janelle Monáe, worked alongside his close friend on the film The Big Crunch, which is making it’s way through film festivals, and had a starring role on an episode of the award-winning series Odd Squad. Despite this success, he remains humble.

“I actually don’t like seeing myself on TV. I have been known to run out of the room in embarrassment. I guess as actors we are pretty critical of ourselves,” he said. “The only time I do like to watch myself is when I am rehearsing for an audition or for filming. I have to tape myself to watch it and see if there is anything I can do better. I still don’t like to watch it because I never seem to be satisfied, but it’s helpful.”

The people Meagher works with, however, are consistently satisfied with both his performance and demeanour. Meagher’s manager, Dimitrios Seymour, describes working with him as very rewarding.

“To have such a professional, talented and, an amazing attitude, at such a young age, isn’t something that an agent like myself sees every day. He approaches roles with such excitement, poise, and confidence that he always makes a major impression on casting and production teams. I never hesitate to pick up the phone and put myself on the line to push him through to opportunities because I know Kyle will always follow through,” said Seymour. “His natural instinctive chops are what separates him from other actors. He has great timing and understands how to really read a scene and feed off his partner. He’s also worked very hard developing his skill set in class, which has made him a versatile young actor who can bounce between comedic and dramatic scenes naturally.”

In addition to working on award-winning series and a variety of films, Meagher has also worked on many national commercial campaigns. He says the most memorable moment of his career so far was working on a web series promoting Mega Blocks, a leading building block toy owned by Mattel. As a kid, he was living the dream, when every few months he would get a box of toys sent to his house to play and build, and then head to the set with a film crew to discuss what he liked best.

“It was amazing.  I did it for Spongebob building sets, Hotwheels, Police Cruisers, Skylanders, you name it.  Then, near Christmas time, I was walking through Toys R Us and I went to see the building sets and right there on the shelf was a mini TV with push buttons where you could watch my videos right there.  My videos were across all the Toys R Us stores. I started trying to visit stores everywhere I went just to see if they were there,” said Meagher.

Promoting what you are a fan of while working on a commercial makes your job that much more enjoyable, and Meagher has worked on all sorts of campaigns for things he genuinely enjoys. As a hockey fan, getting to do a commercial for NHL gear was a fantastic experience. He has also worked on many food commercials, and getting to eat some tasty treats while filming is, of course, a bonus.

“When auditioning for a Black Diamond Cheese Spread commercial, all I had to do was sit at a table and pretend to eat crackers likeit was my favorite food. I didn’t realize I was only supposed to pretend, so I ate the crackers the casting director gave me,” said Meagher. “He had to explain I was only supposed to pretend – not actually eat them –  and he had to give me more. We laughed and laughed, but I got the job!”

No matter what job he works on, Meagher enjoys what he does, and at just fourteen years old, he is definitely off to quite the start. Having passion for your chosen career path is important at any age, and his commitment to keep improving and refining his natural abilities shows a maturity that many people much older do not possess. He will definitely be on our screens for years to come.

“Being on set is an incredible feeling.  The people are always fun to be with and amazing to be around. It’s like instant friendship. It’s exciting to be able to suddenly be someone I am not. For instance, I tend to get to play the villain a lot. In reality, I am usually a quieter guy who is often concerned about people’s feelings but when I get into character, I can play the mean guy.  How many other people get to be different people every time they go to work?  While it can be hard work, it is always fun,” he concluded.