Category Archives: Commercials

NEW ZEALAND’S NATALIA GORELOVA ISN’T ALLERGIC TO FAME…OR THE HARD WORK NEEDED TO GET THERE.

What do the people on this list have in common: Angelina Jolie, Sofia Vergara, Cameron Diaz, Uma Thurman, Jennifer Connelly, and Amanda Seyfried? They all started their careers in modeling. In this day of YouTube stars, this and that Idol, and “Top (insert profession here )”, it’s easy to forget that there was a time when professionals in entertainment took the path of working slowly to gain the experience to make a career last for life. That’s not to say that there aren’t many highly talented individuals in the aforementioned productions, just that there is something to be gained through gradually experiencing the many opportunities and scenarios that a developing career bestows. Sometimes the factor which allows creative types to develop as an artist is the ability to learn from the challenges and inevitable mistakes that come their way in less obvious ways. Natalia Gorelova has been travelling this path and successfully making the move from magazine covers and the catwalk to the TV screen. The wide variety of situations she has been called upon to perform in have resulted with her becoming a model who understands all of the subtleties of using verbal and nonverbal communication to portray whatever her role requires. While you might previously have seen her on the cover of Idealog or Headwave magazine, you’d more likely see her these days on TV doing a spot for Jaguar or Green Giant. Taking risks, doing the hard work, and believing in herself is the MOD for Gorelova. She grew up in Russia, then moved to New Zealand and was discovered. Going to unfamiliar places and jumping in the deep end has always been an attribute well exercised by Natalia. It has served her well giving her new opportunities and granting her access to other professionals who empowered her vocational pursuits.

Most models have to learn to make peace with the idea of auditioning. It’s an essential part of the business that most people accept as necessary in order to gain access to the opportunities they desire. In strong contrast to shying away from this, Gorelova describes a recent international TV spot for Zyrtec stating, “I decided that I had to play it very confident and warm. In one scene I was a member of a couple so I just went for it. Spontaneous intimacy with a stranger in a room in front of a camera can be an awkward experience. The key is to make it look like this is real and commonplace; you are in love with this guy you’ve never met before but you’re happy cuddling. It has to happen instantly. I made the point of talking to my casting partner before we got inside the room to break the ice a little. It worked and the audition went well. We felt at ease with each other which made the casting director happy, of course. I got a callback right away.”

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An important reason for Gorelova’s casting was the director on the project, Gregor Nicholas. Nicholas in an Emmy Award finalist with international awards (at Cannes Lions for example) with films in the Permanent Film Collection at the Museum of Modern Art in New York (Pacific 3-2-1-Zero) and was called “One of New Zealand’s hottest directors” by the Hollywood Reporter. He communicates, “Natalia demonstrates an extraordinary range, both comedic and dramatic. Her versatility as a performer allows her to handle any theme or attitude, whether in a movie, television, or a commercial. Rarely have I collaborated with an artist who has worked so consistently with so many leading commercial and fashion brands. It is clear that Natalia is a truly gifted model with exceptional abilities.” Gregor was in the room during the casting session and recognized her talent immediately. His praise was particularly poignant for Gorelova as she had been aware of his work since first moving to New Zealand. She reveals, “I remember the time when I just moved to New Zealand from Russia and I was watching a lot of TV to help me learn English more quickly and I saw a Telecom commercial about a guy who travels a lot while his wife is back home pregnant and missing him. The man scans his hand and emails the image to his wife. Upon receiving the email, his wife touches the screen with her palm against the image of her husband’s. It was so emotional and cinematic. From casting, to music, to lighting, to the idea; all of it was wonderfully detailed and elegantly filmed. I never got sick of watching that commercial. Later, when I started working in the commercial world, I hoped that I would get to make something that beautiful and cinematic. When I realized that Gregor was directing this Zyrtec project, I became very nervous because I wanted the part so bad!”

The commercial aired frequently to great response, making Zyrtec quite happy. Gorelova admits that although she should focus on this, it is hard for her to get past enjoying the work so much because she works alongside professionals whom she respects. Having made a successful career in and being well-received by brands and customers alike is an achievement she is quite happy about. Of course, the fact that the Zyrtec campaign and her performance was successful is a happy outcome. Natalia confirms, “Working with the entire cast and crew, and learning from Gregor was incredible; but also, working for a huge American brand was really exciting. To me, it meant that I am marketable in the U.S. and that started giving me hope that I could one day end up doing what I love in the country that I also love.”

 

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Voice actor Mike Goral narrates Polar Bear Town for Smithsonian network

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Mike Goral started as a radio DJ before transitioning to voice acting

Millions of people hear Mike Goral’s voice every day, and don’t even know it. He is not as instantly recognizable as Brad Pitt or Meryl Streep, but you likely know his work.

Goral is a voice actor who has worked with A&E, HBO, Showtime, Cartoon Network, Food Network, The Weather Channel, Discovery, HGTV, DIY, and many more. Now, he will be adding the Smithsonian Network to this extensive list with their new series Polar Bear Town, which he will be narrating.

Polar Bear Town is a documentary series about a community of people in Northern Manitoba, Canada that reside in a part of the continent where polar bears dwell at certain times of the year. People from all over the world travel to this remote community to get a close-up, in-person look at the mighty polar bear.

“I have been fascinated by Churchill, Manitoba for many years, so when I was approached to narrate this series, it was such a joy,” said Goral. “It’s a great production team too, which makes the job so much fun when you have great people around you.”

Goral is working under the supervision of Andy Blicq. Blicq is the post-production story editor on the documentary series made by Merit Motion Pictures for the Smithsonian Channel in the U.S.A.  The two agree they make a dynamic team.

“Andy is a fantastic director and I feel we have a really great chemistry. I really enjoy working with him. He brings a lot to the table because he’s a true professional,” said Goral.

“Mike is a top tier narrator. He’s a professional who gets the work done quickly.  He knows exactly what to do. He takes direction well and adapts quickly to suggestions when we are recording narration.  It was a pleasure to work with him,” said Blicq. “Narration work is challenging.  Each documentary series is different and a good voice actor brings his or her own creative talent to the production. Mike knows exactly what to do, adjusting his accent and performance to match the content and the emotion on the screen and the script. He executed this very well during the recording of the six one-hour episodes. We are going to work with him again, now, on a new season of this series.”

Goral is from Canada himself. He is originally from Oakville, Ontario, a town outside of Toronto. The project brought him back to his native country after living in Los Angeles and then Scottsdale where he currently resides. He has been voice acting for around twenty years.

“I service clients in all areas of the media industry with my voiceover services – everything from national TV shows, to product commercials, to corporate educational training courses for everything from banks to bakeries. I record most of my daily work from my own home studio facilities. But, some clients require I record at their studios instead of my own,” he described.

Goral does his work alone in a room, using only his voice to display the emotions that actors use their bodies, voices, scenery, props, and fellow actors for. It is no easy feat. The advantage, however, is that it is not quite as tiring.

“I don’t plan on retiring. The beauty of this kind of work is that it’s not physically taxing. Guys can do this type of work into their nineties,” said Goral. “And if they enjoy it like I do, they probably don’t really have plans to retire.”

Goral has a long time before he has to start thinking like that, and with more new episodes of Polar Bear Town ahead of him, he has a lot to look forward to.

“I’d love to do more long form documentary series. They are a lot of fun, and always a joy when those opportunities come around,” he said.

You can watch full episodes of Polar Bear Town here.

Making a Dream a Reality: Venezuelan Actor Pedro Flores!

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Actor Pedro Flores (left) and Laverne Cox from “Orange is the New Black” at the 2014 Primetime Creative Arts Emmy Awards in Los Angeles, CA (photo by: Inez Veronica Chavez)

His entire life, Pedro Flores dreamed of becoming an actor. But growing up in the small town of El Tigre, an eight hour drive from the Venezuelan capital of Caracas, meant achieving that goal required him to defy the odds. With endless dedication, commitment, and a talent that out shined the competition, Flores has reached his dream. He’s become an inimitable figure in the industry, a go-to actor capable of assuming any role in any genre.

In addition to his extensive work in films like “Match” and television series like “What’s The Norm?,” Flores has also been featured in a number of successful commercial advertisements.  Among these were a commercial for Universal Studios’ “The Wizarding World of Harry Potter,” as well as an ad for Volkswagen’s Jetta and Beetle models earlier this year.

 

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Pedro Flores on the far left in a poster for the new Harry Potter campaign

 

Flores recently wrapped filming on the first episode of the upcoming series “What’s The Norm?,” a hip new comedy which breaks down stereotypes about race and relationships. The series stars Kerry Rhodes as Norm, Nicky Whelan (“Hall Pass,” “The Wedding Ringer”) as his wife Chloe, and Flores as Pelo, a suave dancing coach with a record of seducing his clients.

“Norm is a baseball player, a legend now in the final stage of his career and about to retire. Chloe is an actress whose career is finally taking off. I play Pelo, Chloe’s dancing coach, and we’re competing in a dancing competition on TV,” Flores explained. “Pelo is the sexy, Latino dancing instructor who makes a move on Chloe — but he pretty much makes a move on all the girls he dances with.”

Though “What’s The Norm?” is a comedy at its core, it smartly examines the profound number of issues facing couples, particularly couples of different races. Pelo’s failure to woo Chloe is just one of his character’s hilarious moments, and it serves to show viewers just how strong Chloe and Norm’s love for one another is.

Flores starred as the Boyfriend who is at his wits’ end in the 2016 film “Match,” a film that revolves around the vapid and materialistic mindset that makes dating apps so popular. In the film, Flores is driven to madness when his girlfriend won’t stop staring at her phone while the two are on a date. Set to debut at the Los Angeles Brazilian Film Festival in September, “Match” is a scathing critique of so-called smartphone addiction and mobile dating apps.

“It’s an excellent film because it shows how technology, specifically cell phones, are affecting our interactions and relationships with other people,” Flores said. “My character is annoyed at his girlfriend, who’s taking selfies while they are in the restaurant and giving all of her attention to the phone and how many likes she’s getting. So he just gets upset and leaves the restaurant.”

Last year, Flores also starred as Truce in the TV comedy “Jay Rocco.” “Jay Rocco” follows titular character and famous fashion designer Jay Rocco, who’s changing his entire collection based on the advice of a stranger he caught breaking into his house. Rocco sends his secretary Sibilla out to the Malibu Hills, where she finds herself stranded after a drunken night of partying. That’s how Sibilla and viewers meet Truce, a man whose wanderlust led him to give up his old life and explore the globe on a spiritual journey.

“Truce left his home in Venezuela, his family and his perfect job and just went out traveling the world in order to create his own path and discover the mystery of life,” Flores said, describing the nuances of Truce. “He likes the feeling of freedom and he loves to meet new people. He knows that he’ll always learn something from someone, no matter who they are.”

In a way, Truce has a great deal in common with Pedro Flores. Before he left Venezuela, Flores had attained a degree in engineering and could have easily settled for an easy life with a good job. But much like Truce, that life was not for Flores. Years of dedication and unquantifiable talent have allowed him to not only pursue his dreams, but to make them a reality.

 

DIVERSITY IS A GUITARIST’S BEST FRIEND

 

Indian born guitarist Nipun Nair is a music purist…when it comes to being a great musician but not about the genre he is playing. Consider his latest work on Anthony Cruz’s premier major release “Cosas Del Destino”. Cruz is riding the wave of Latin pop artists whose ever increasing fan base is steadily taking over major radio and popular concert tours (Nair’s guitar work can be heard on the first single “Me Vuelas La Cabeza” currently in major rotation in New York, Miami, Chicago, Los Angeles, and many other markets). The songs are catchy and the musicianship is top grade. All of Nipun’s influences combine in a way that lifts the songs and supports the vocals. It’s no wonder that Tushar Menon (music journalist for Prog Magazine, Rolling Stone, and other music publications) referred to Nair’s playing as, “that elusive combination of technical and enjoyable. There is much in his music to satisfy seasoned musicians as well as excite non-musicians.”  Top level music production and great recorded performances, combined with Cruz’s matinee good looks are a steady move towards a Hollywood ending; seemingly a world away from Nipun’s early success in India with his band Public Issue. Public Issue garners its identity from the world of rock and funk. Bordering on soulful and even progressive rock at times, the band started out as undergrad friends who wanted to play as a hobby. The group was as surprised as anyone when they immediately started winning competitions and fans, playing to crowds of 5,000 or more. Tours and television performances on music channels like VHI and Channel [v] followed. Press fast forward just a short amount of time and Nipun has travelled to the U.S. and, within days he was contacted to perform in a band, one of whose vocalists happens to be Anthony Cruz. Not only did Anthony take notice of Nair’s abilities, but the creative team behind him did so as well. This team includes Deborah Corday, Randy Phillips, and Rafael Esparza Ruiz (cumulatively they have worked with; Toni Braxton, Rod Stewart, Ricky Martin, Santana, Justin Timberlake, Prince, and many others). Their recognition of the guitarist’s talent and their desire to have him involved is quite an achievement in itself. The weight of the moment is not lost to Nipun who tells, “I was in disbelief at how I was able to come so far so soon. It felt like the moment I stepped into the country things started to happen. Now Anthony’s music is playing on all the Latin radio stations in the country; the songs for which I recorded guitars. The feeling is overwhelming and incredible.” Anthony Cruz 2

Some of the most successful artists in today’s music market are those who are the most diverse. Modern artists use their association with well known products and services (Apple, Kia, etc.) to jump start a new career or give new life to former glory years. Placement is as valid an avenue for artists as radio, possibly even more so due to the ubiquitous nature of music in our society. Many advertising agencies recognize this and employ contemporary artists as composers to create a sound canvas; artists like Nipun Nair. Nipun has enjoyed a successful career as a music composer with Rubecon Creative Solutions in India. Nair has created numerous scores for Rubecon’s campaigns which aired on major television networks (Zee TV, Star Plus, Channel V, etc) and in large cinemas like SPI Cinemas. Massive audiences were exposed to his work. Rubecon’s Alexander Zachariah confirms, “Not only did Nipun prove to be crucial to the success of the productions we did for our clients, but he also proved to be an integral part of the success of our agency.” Nipun has put these skills to use here in the U.S. working with Barbara Cohen to compose music for Dunkin Donuts and Hewlett Packard. Award-winning composer Luis Guerra is the founder of Terremoto Productions Inc., an audio production company that has compositions in feature films like Whiskey Tango Foxtrot (Tina Fey), Fallen Angel (CBS), and countless commercial campaigns for companies such as Honda, Samsung, and others. Guerra hopes to make use of Nair’s abilities creating music for projects with Mountain Dew, Disney Channel, and building the Terremoto Music Library.

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For 2015’s Dreaming is a Private Thing, Nair was given a multitude of challenges. Filmmakers Alan Sardana and AJ Smith needed a score which would resemble and reinforce their film’s topic of corporal and electronic existence. They needed a modern sound with a sense of humanity. The film is based on the story by legendary science fiction writer Isaac Asimov and has a cast of three characters; Eli Lee (played by Leo Lee [Swordfish, The Replacement Killers, Contact]) the world’s last filmmaker and Sam’s creator, Sam (Dan Mousseau) the android/camera, and Samantha (Susie Park [Spider-Man 2, Miracle on 34th Street, The Chaos Factor]) the lead actress in Eli and Sam’s films. Due to the small size of the film’s cast, the score needed to become the fourth member of the ensemble, enabling the audience to further connect with the characters. Nipun’s score achieved this as well as complementing the characters. At times the music is dreamy and digital and yet, intermittently introduces overtly analog and “human” traits. Vacillating between man and machine was a goal the score achieved…all within three days! Nair reveals, “Short on time for submission to festivals, he [AJ Smith] would send me scene after scene and I was writing and recording as quick as possible. I’d watch the scene and compose something to capture the feel of it…but I didn’t have time to think about it. I was going on instinct and first impressions. It was exciting but a little crazy as well. I was happy that AJ and Alan were excited about the score. Dreaming…went on to be screened at the Toronto Short Film Festival as well as a win [for Best Production Design] at the Ryerson University Film Festival in Canada.” RED Bean Can

In addition to composing for film, Nair has been a part of creating music for live theater for years. As any actor can tell you, the two are similar but very different animals at the same time. For many years, Nipun worked with The Little Theater and its founder (award winning director and playwright) Aysha Rau. The theater, which focuses on fostering the creativity of underprivileged children, has received worldwide acclaim for productions like The R.E.D.Bean Can which has toured internationally. The R.E.D. Bean Can was selected out of sixty productions from all over the world to be performed at the 22nd International Children and Young Adults Theater Festival in IRAN. This production was Nair’s most recent compositional offering to The Little Theater. Founder Aysha Rau comments on his work, “I am floored by Nipun’s ingenuity as a composer. He brings a sense of freshness to his work that galvanizes the theater time and time again through his original compositions. It is because of his talent and dedication that our productions have been immensely successful and garnered significant press coverage.” Nair has composed the music for countless productions at The Little Theater; one of the most popular is the annual Christmas Pantomime which has attracted sponsors including; Coca Cola, Ford, and Citibank, to name just a few.

Nipun has also used his skill as a composer in live theater to benefit the Theater of Will in southern California. This non-profit arts and education company is supported by LADWP and performs musicals about water conservation. Award winning author/playwright/actor/director and president of Theater of Will, Willard Simms, confirms, “As his diverse array of achievements clearly indicates, Nipun Nair is among the most elite composers and performing musicians working in the field today.” The success did not come as an easy happenstance for the India born composer. Nair emphasizes, “The Water Wizard shows and the concert series posed specific challenges as a musician. You are trying to educate kids through music in a way that is fresh, stimulating and entertaining…but in a not too obviously educational way. The key is great lyrics and catchy melodies. Having a charismatic stage presence really helps when you are performing for an audience of hundreds.” It seems that Nipun will soon be performing for crowds of thousands (or more) again alongside Anthony Cruz; that charisma on stage will come in quite handy.Nipun solo 3

Actor Peter Fall takes aim on ‘Little America’ comedy series and Alexander Pushkin western ‘Colt’

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Peter Fall will star in the comedic “Little America” YouTube series and the feature western, “Colt.”

 

Russian-Australian actor Peter Fall, known for his roles in Stan Harrington’s award-winning feature mystery film, “Perception,” and director Yaitza Rivera’s award-winning drama, “Red Poppies,” has attached to two exciting new productions — “Little America” and “Colt.”

“Little America” is a forthcoming YouTube and funnyordie.com comedy series from Cobblestone Productions that is being produced by Morayo Orija and Sam Marin. The series satires the different ethnic communities — such as Little Odessa, Little Tokyo, Little Italy and so on — that are present in metropolitan cities including Los Angeles, San Francisco and New York.

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“For me, it sums up America,” Fall said. “All these little communities are living together as a whole. It is a hilarious, satirical look into differing minority communities that’s intended to be not only funny, but a real eye opener. It breaks down stereotypes and is a show anybody will be able to relate to.”

Fall writes for the series and will star as Harchko, the central character of the Little Odessa segment. “He is the local famous Russian American whose nephew from Russia comes to visit. Harchko thinks his Russian nephew will be unworldly and backwards, but it turns out he is a hipster who finished boarding school and college in England, and is more in-tune to American culture than his uncle. Harchko considers himself a well-assimilated migrant having American, Latino, Asian American and African American friends, something not many of his other Russian comrades can claim.”

“He is a comedic spoof of Russian hip-hop mafia hoodlum of the 90s, a tough guy who gets inebriated as much as he can, living off other people, mostly swindling them for their money. It’s a stark contrast to his straight-lace nephew, who plays ice hockey and soccer, doesn’t drink and speaks better English than him. But they still find some common ground, chasing girls, getting high and generally helping Harchko with his mischief.”

Fall described the role as a juxtaposition of characters that will throw people’s stereotypes out. “It’s a hilarious segment of the show and Harchko interacts a lot with other wacky characters from the different segments like the Latinos, Italians, Koreans, Armenians, Ethiopians, etc.”

Each “Little America” episode will be about seven and a half minutes. Season 1 principal photography is scheduled to begin March, 2017 and the series is eyeing a premiere in December, 2017.

Orija, who has acted in Victor Trevino’s feature drama, “Spit,” Stan Harrington’s award-winning feature music drama, “Lost Angels” and TV One’s “Fatal Attraction,” is attached to direct “Little America,” along with producing.

“It’s a thrill to be a part of and has been the highlight of my past three years,” she said. “This is going to be a milestone in web series, a national coast to coast production, can’t wait. The energy and talent that Peter brings to this is only matched by the scripts being put out for this web series – it is going to be a riot!”

Joining Orija is Tim McNeil, who will also direct and is an award-winning actor-writer-producer known for his roles in hit films such as “Forrest Gump,” “Contact” and “Starship Troopers.” McNeil has also acted in many TV series including “House M.D.,” “ER,” “Joan of Arcadia,” “Seinfeld” and more.

Marin, an actor and animator known for his extensive work on Cartoon Network’s Primetime Emmy-winning series, “Regular Show,” will also star in “Little America,” along with serving as producer. Actress Tiedora DeGrigo (“Coast Mafia”) and many to-be-announced Stella Adler Los Angeles alums will make up the cast.

Fall said audiences can expect “a powerhouse of comedy delivered with truth and energy that hopefully will be both fresh, highly entertaining and something that’s going to stick with them. “Little America” is pop comedy, kind of an SNL like show, where nothing is out of bounds and things will be broken. Stereotypes will be shattered and it’s going to be lough out loud funny.”

Fall is also attached to the leading role of Alexander Pushkin in the feature western drama, “Colt,” that tells the story of the final week of the famed Russian poet. Fall is also producing and teaming again with Orija and Marin, who will produce the project under the Cobblestone banner.

Pushkin was a beloved Russian poet, playwright and novelist during the early 1800s who died at the age of 37 in the aftermath of a duel with French officer Georges-Charles de Heeckeren d’Anthes. The dispute arose once Pushkin believed de Heeckeren d’Anthes was seducing his wife.

“It’s such an important figure in Russian history, claimed as Russian Shakespeare, one of the greatest love poets who ever lived,” said Fall. “Many titles are bestowed on Pushkin, yet he died so senselessly and ultimately young. It’s a story that needs to be heard and told, and his poetry needs a voice. What better way to bring it to the 21st century audience than as a Western set in the post-Civil-War era? The movie will take place in a small, passing-through town in the far west, giving western audiences a dynamic, relatable setting. It’s an untold reimagining on Pushkin, a good old classic western that’s mixed in with romance and poetry. It’s so surprising this ‘true story’ has such similarities with the Western genre itself.”

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Famed Paramount Ranch will serve as a filming location for “Colt.”

“Colt” is to film at Paramount Ranch and Melody Ranch in Los Angeles. Fall says “Colt” is a dark look at family, adultery, honor and gun violence. In fact, as Fall explained, Pushkin is a Russian term that translates to gun or cannon.

“Pushkin is a notorious womanizer,” Fall said, “which his poet celebrity gives him access too. But when his wife is ambushed by an admiring French lieutenant, Pushkin is unable to resolve it civilly. His own jealousy takes hold of him. The drama escalates when Pushkin’s father, a general in the Civil war, pushes him to man up and confront his wife’s rumored foreign lover, a confrontation that ends with his death.”

Fall co-wrote the script with fellow Stella Adler alum, Austin Iredale. “Austin’s background in English literature, his talent and his understanding of dramatic content blew this off the page. This is a story that needs to be told. It’s something that can break borders today and is relevant. “Colt” is a window into one of the greatest Russian souls that defines the humanity of its people. Pairing that in a setting so accessible to a western audience will hopefully shine a light on racial doubts and fears that still very much exist in this ‘post-Cold War’ time we live in.”

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The Alexander Pushkin western film, “Colt,” will feature on-location filming at Melody Ranch.

The presentation of Pushkin will include Fall’s narration of Pushkin’s poems and recitations by the character himself throughout the film. “This film will also bring to the world Pushkin’s poetry, letting people into the richness of the Russian verse and the melancholy of its history and heart,” he said.

Orija said, “This character of Alexander brings a monumental human being, a giant to such human form, with everyday problems and flaws that it hopefully makes people see humanity in everything. It is a dream come true of a role for a character actor. Plus, it’s set in the American west, but is about a Russian poet. The whole discourse of that makes it not only relatable, but genuinely original.”

“Colt” is scheduled to begin filming in September and is aiming for a summer 2017 film festival premiere.

From the Australian surfing scene to the Pinnacle of Filmmaking, Australian director Luke Farquhar Shares his Story

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Luke Farquhar has directed standout spots for Fox Sports, Channel [V] and many more. 

For Australian director Luke Farquhar, it all started with a dream to become a pro surfer. He grew up on Australia’s beautiful Gold Coast, south of Brisbane, with inspiration to make his mark in the subtropical region that’s home to some of the most popular surf breaks and beaches in the world.

“I wanted to be a pro surfer,” he said. “I was super competitive and tried my hand at Air Shows, but I just could never perform when I needed to I guess. I got sponsored and was able to free-surf instead, which I enjoyed more because it allowed me to make videos with my friends and take pictures and be creative. The Gold Coast is the best place in the world to learn your surfing craft. There is so many good surfers there so it pushes you to surf good…or else you just get pushed to the side!”

Parlaying his wave riding experiences, Farquhar gained momentum and the sense of his foremost passion – filmmaking. At the age of 19, he began making surf films. “They began getting some traction and I was asked to make them properly,” Farquhar said. “I decided to focus on my love of film and have never done anything else since.”

The career decision resoundingly turned out to be the correct one.

Farquhar, known for his stylized, unparalleled and imaginative execution, has directed his way to a coveted position at the pinnacle of filmmaking. He’s directed commercials, spots, promos and outstanding branded videos for Fox Sports, Land Rover, Channel [V]’s hit music video show “The Riff,” Billabong, Schweppes, Insight51, and the Brit Music Awards, to name a few. Talent Farquhar has directed includes surfing icons Kelly Slater and Mick Fanning, Australian football star Callan Ward and MMA legend Ronda Rousey. (Check out Farquhar’s work here: http://www.vimeo.com/lukefarquhar)

Farquhar’s metamorphosis into a directorial auteur was a journey that saw him attend the Gold Coasts’ Bond University, a period during which he directed short films and TV commercials for a year and a half.

Leaving academia behind prior to graduation, Farquhar went on to direct for Oyster Magazine, a leading quarterly Australian publication that covers pop culture, music, fashion and beauty. His freelance appointment with Oyster was fruitful as Farquhar was nominated for the Harpers Bizarre/Peroni Creative of the Year Award for his 8mm short fashion film.

Riding the success, Farquhar assimilated into directing for FashionTV, a fashion and lifestyle broadcasting channel that airs to global audiences spanning North and South America, Europe, Asia, Africa and Australia. Farquhar engaged his talents for the network for two years and directed a bevy of content including televised and esteemed fashion week events.

His services were then sought after and acquired by Channel [V], an Australian MTV equivalent for music enthusiasts with a nationwide cable audience. Farquhar directed the rebrand for Channel [V], which spearheaded the repositioning and marketing strategy for the channel. His animated spot – “For the Love of Music” –artistically shows a story that begins in the depths of hell and scrolls up vertically to the heavens, intermixed with live action placement of music figures such as Marilyn Manson, Daft Punk, 2pac, Notorious B.I.G., Kanye West, and others, finally ending with the Channel [V] logo.

“This was one of the most stressful jobs I have ever been a part of,” Farquhar said. “Overseeing an army of talented designers can be incredibly tough, but in the end, we did a lot of great things in capturing the spirit of Channel [V].”

It was during Farquhar’s four and a half-year tenure with Channel [V] that he met his girlfriend, Carissa Walford, who hosted for Channel [V]’s “The Riff.” The pair would collaborate on promo spots for the show with Farquhar directing and Walford lead acting. Farquhar exercised his profound creativity and demonstrated an uninhibited, sublime directing approach within his spots for “The Riff.” The director dispatched in the spots an array of sensory components including narration, bold imagery, grainy cinematography, dark undertones and striking messages that resonate with viewers.

“Luke’s directing is characterized with a grandiose, epic sensibility,” Walford said. “It’s a bold style that pushes the boundary, while also being representative and effective. His messages are original and memorable, and drove viewers to our tune into our show.”

Farquhar thereafter directed for a period for Television New Zealand, a 36-year government-owned national broadcaster, and later advanced to directing for Fox Sports Australia, including the network’s expansive “I AM” rebranding. Fox Sports is the foremost sports broadcaster in Australia featuring six sports channels and a dedicated news network.

Keeping true to his surfing roots, Farquhar directed the Fox Sports “I AM Surfing” promo, along with other inspiring personal narrative tales from Fanning, Ward, Rousey and boxer Jeff Hornet, as well as “I AM UFC” and “I AM a Fanatic” spots. The “I AM” campaign was recently selected into the Promax Awards in June in New York City.

“The ‘I AM’ spots were a tremendous opportunity to champion the Fox Sports rebrand,” Farquhar said. “My goal for directing and working with our featured talent subjects was to present their personal stories of triumph, in their own words. The campaign collected multiple awards and we achieved our goal for the extreme sports banner.”

Most recently, Farquhar has directed spots for Necro Surf and is currently working with DD8, a creative international company that designs, produces, directs and shoots incredible branded content. Farquhar and DD8 co-founder Jean-Christophe Danoy are planning forthcoming expansion of the firm with a Los Angeles based branch.

‘Muted Woman’ ad campaign gives Women a Voice against Domestic Violence

muted woman
Polisan Home Cosmetics and Kollektif’s “Muted Woman” campaign raised awareness on domestic violence against women.

Her voice wasn’t heard.

But the message couldn’t have been louder.

It was an impactful ad campaign called “Muted Woman” and was a project carried out by Kollektif, a prominent advertising agency headquartered in Istanbul, and Polisan Home Cosmetics, a 31-year old home décor retailer in Turkey.

The campaign is moving, gripping and emotion-stirring. It takes head on this frightening and disheartening reality: “Every second woman in Turkey is subject to either physical or verbal abuse.”

Leading the campaign was Kollektif VP and Creative Director Ozan Yurtsever, Kollektif senior copywriter Gorkem Ciftci and M. Cagri Kara, who consulted the art direction on the project.

“The subject matter, ending violence against women, was truly uneasy and dark content,” said Ciftci.

With an emotionally raw and unprecedented strategy, the campaign’s message was expressed in a simple, but brilliant way.

Using a video posted to Polisan Home Cosmetics’ Facebook page July 31, 2015, the campaign unveiled a woman sobbing and crying out for help with her eyes closed for 33 unforgettable seconds. Her plea is muted, entirely unheard and representative of that of many suffering women in Turkey.

At the end, the narrative on violence against women says it best with the Turkish subtitle: “It’s time to raise your voice.”

Said Kara, “We wanted to shine a light on a problem that’s paralyzing many embattled women in Turkey. More than that though, we hoped to reach women anywhere in the world who are unfortunate victims of domestic violence. It’s a shameful social problem and our objective as creatives was to pool together an influential directive and use social media as an effective launch pad to get this out to the world.”

The mission was undoubtedly accomplished.

“Muted Woman” was viewed more than two million times in just three weeks and a massive conversation was sparked on social media addressing domestic violence toward women.

It has nearly 12,000 likes and more than 2,500 shares. It won many prestigious awards in the advertising industry including three 2015 Crystal Apple awards and the 2015 Mixx Awards Gold.

As to the art direction, the woman in the video wears a black t-shirt and sobs in front of a gray backdrop. Her hair is disheveled and she raises her left hand toward her face revealing a wedding ring on her finger. She cries out words, but they are not discernible or audible.

“The colors were designed and selected to convey the needed tone,” Kara said. “It’s a kind of minimalist theme that’s intended to stay secondary to the performance, but it supplements the message. Dark color palettes are of course associated with grieving and distress. We hoped the design would only enhance the message.”

Yurtsever has collaborated with Kara on many ad campaigns including for brands such as Audi, Finansbank, Frito-Lay and CNN.

Of “Muted Woman,” Yurtsever said, “From the conception of the design, Cagri demonstrated his prowess as an intuitive art director with expert command of his craft. He led an entire team to produce the images that we needed for our campaign, determining the overall style and tone that corresponded best to our theme and the production’s statement as a whole.”

Kara, an Istanbul native and award-winning art director for brands such as Coca-Cola, Lamborghini and Fox Television, also wrote and composed music for the “Muted Woman” case video that demonstrates the campaign’s mission and execution.

“Mr. Kara’s presence on the production of “Muted Woman,” added enormous depth and meaning to the project,” said Ciftci. “Cagri completely understood the concept and what we needed to keep the material dignified.”

Visit www.cagrikara.com for more information and watch the “Muted Woman” case video here: cagrikara.com/#/muted/

Editor Vladimir Boboshin Proves that Passion Fuels Success

Vladimir Boboshin
             Film and Commercial Editor Vladimir Boboshin

Originally from Moscow, Russia, film and commercial editor Vladimir Boboshin has taken the film and advertising industries by storm with his unparalleled ability to create captivating stories from raw footage.

“Editing film, regardless of the genre and form, is very much like assembling a jigsaw puzzle, with one major difference: you don’t have a reference picture. You find pieces that match together and then find their neighbors and so on,” explains Vladimir. “I like to see how the story shapes up out of the chaos.”

Vladimir Boboshim is supremely talented; anyone who can make an Ikea commercial touch audiences on an emotional level deserves some serious attention and praise, thankfully the numerous awards his productions have received speak for themselves. In an industry where behind the scenes contributors rarely get the attention they deserve, Vladimir Boboshin has managed to make a name for himself as one of the advertising industry’s most sought after editors.

Some of his editing work in the commercial world includes Coca-Cola’s “Olympics,” “Exam,” “Christmas,” “Open Up for Happiness” and “Rucheyok,” Canon’s “Stolen”, “Handover” and “Breach,” 20 commercials for Ikea, 11 commercials for Nestle, four commercials for Road Safety Russia, one of which entitled “Belt” received the Grand Prix Award at the Meribel Ad Festival and the Gold Award at the Road Safety Film Awards, and many more. Vladimir also worked as the editor of the Russian comedy series Univer, where he edited 99 episodes, and the show Nasha Russia, where he edited 74 episodes. He was also the editor for the promo-trailers for the films Silent Souls, High Security Vacation, and The Practice of Beauty.

While Vladimir has developed an effective style in editing commercials for advertisers whose main goal is to sell their products, he is not pigeonholed in his talents, something proven by the vast spectrum of his work. He has managed to create a portfolio of work that is both impressive and diverse, something he partially attributes to the fact that he is from another country.

“I’m bilingual and I‘ve worked with so many different people from all over the world, so over the course of my career I’ve learned to see and understand different visual styles and work ethics,” says Vladimir. “Many Hollywood editors haven’t been exposed to the same variety of international approaches as I have, because here in the US the work is more channeled. You get pigeonholed into a category – like car editor or comedy editor – and then most of your work only comes from those areas.”

As the post-production supervisor of the multi-award winning film Franz + Polina, Vladimir was in charge of overseeing the work of an entire team of editors, a feat he accomplished with ease. The film received three awards at the Avanca Film Festival, the Gold FIPA Award at Biarritz International Festival of Audiovisual Programming, the Golden Frog at Camerimage, the Magnolia Award at the Shanghai International TV Festival, among others.

The ability to successfully manage an entire team of professional editors comes down to more than just being technically astute in the field, it requires a certain type of personality. Being a talented editor by no means equates to being a people person with strong communication skills, but Vladimir is one editor who does happen to have these traits.

He explains, “The most definitive experience I got from large-scale projects was the importance of communication and soft control. With so many creative egos involved arguments are inevitable and my role oftentimes was to channel the argument into a positive flow so the parties involved come to an agreement and everyone is satisfied in the end.”

One aspect of Vladimir Boboshin’s journey as an editor that is incredibly unique is the fact that he didn’t undergo any formal education in order to break into the industry. However, that is not to say that he hasn’t spent years training himself in the tools of the trade, and when it comes to working as an editor in the film industry one must be a master of these tools.

“I never had any formal training or mentoring before I become an editor. All of my studies were on the job in the heat of the moment and there was no one to help,” admits Vladimir. “As for film language, one can learn as much as he is willing to, I think this sphere of knowledge depends on the person. I believe that the real way to hone one’s craft in the industry happens on the job, bit by bit.”

And that is just how Vladimir did it, bit by bit he managed to learn and master the same tools that took most other editors several years to figure out. Vladimir is proof that when a person’s passion is what fuels them to achieve their goals, obstacles begin to seem less daunting and instead become exciting challenges and a means to improve.