Giving Life Through the Camera: Cinematographer Vittoria Campaner

(Cinematographer Vittoria Campaner)

            The camera is mighty! Able to sway the masses or speak to an individual’s innermost thoughts, film has altered the human mind in relation to all things. There’s nothing grandiose about this statement. The emotional power of the camera to move us is proven by the still and moving images embraced collectively by us all as a species. Italian cinematographer Vittoria Campaner recognized the magic of moving images early on and has committed her life to channeling it in order to relay messages of importance and inspiration to enlightened audiences. Her wielding this skill so masterfully has enabled her directors/collaborators to materialize the impactful messages to which all storytellers aspire. While still exhibiting her own proficiency and artistry, Campaner uses her visual sense to amplify the voice of the story. “The films I shoot are rarely conventional in their design,” proclaims Vittoria, who is known for her affinity for the long take and inclination to risk taking. “The directors I collaborate with,” she continues, “know this early. Ultimately, I believe that a DP must adapt in service to the story. The director’s vision must become my bible before I bring in my beliefs and thoughts. My work alters and mutates with each collaboration. Thus, my style can be present but should not dominate.”

            Director Liang Zhao wanted to create a film as a love letter to her hometown of Guiyang, China; a film about how people can change in one’s absence. From A Distance shows how those you knew so well can seem unrecognizable and strange upon reintroduction. Understanding that the visual element of this story was demanding, Zhao acquired Campaner as cinematographer for the film. The tale follows a college girl named Yuan Yuan who returns home but, instead of rushing to greet her loved ones, embarks on a spying expedition following a couple and seeking to uncover the secrets they keep from each other. Following the protagonist’s POV closely, the camera indulges playfully in voyeuristic intrigue creating anticipation for a looming surprise. Through Vittoria’s visual contributions, we learn about these characters’ personalities and the connection between them as they engage in their everyday activities. As the DP explains: “We opted to make use of long takes to convey the sense of voyeurism and to play with expectations. What is our protagonist looking for? We also understand the limitations to what a voyeur can see. The camera can only tilt and pan, so vital information may be hidden behind walls. Looking at the neighbourhood from a fixed position, we wanted to make the audience a participant in this young woman’s gaze and to convey the curiosity she feels towards her former community, whom she views without judgment. This POV approach is reversed near the end of the film when Yuan Yuan herself becomes the subject of our gaze.” From A Distance is an Official Selection of this year’s Los Angeles Asian Pacific Film Festival, La Guarimba Film Festival, Flicker Rhode Island International Film Festival, and Bogotá Short Film Festival.

            With director/actress Fabianne Therese Gstottenmayr, known for her work on the films Playing It Cool (starring People’s Choice Award Winning actor Chris Evans aka Captain America of the Marvel franchise) and John Dies at the End (starring Oscar Nominated Actor Paul Giamatti), Campaner collaborated on the absurdist romantic drama The Ex, currently in post-production. Starring Odessa Young and Monica Lek, The Ex is a near hyperbolic tale of the irresistible pull a former lover can elicit. The chase becomes literal as one woman pursues the other throughout the city. Award winning actress Odessa Young, one of the film’s two leads, espouses the positive benefits of working with a cinematographer of such consummate skill, declaring: “When I met Vitto her reputation as a cinematographer preceded her. She’s as deft and sensitive behind the camera as she is in real life, in her friendships and as a creator. Vitto is down for anything and her energy and dedication are palpable on set. She’s one of those alchemists with light and image who makes a small budget and a crew of friends feel like an affair of the highest caliber. I’d let Vitto film me any day.”

            Once the Covid lockdown expires and the film industry resumes, Campaner is already set to take the cinematographer’s chair for a duo of tense yet drastically different feature films. For director Jamil Munoz she will DP Muslimah, a story about an American convert to Islam who falls in love with a Somali cab driver, which results in a complicated and forbidden romance. Bryant Terrell Griffin, well known for his decade-long tenure at Lucasfilm’s Industrial Light and Magic – where he contributed to films by George Lucas, Steven Speilberg, Gore Verbinski, Guillermo Del Toro, and others –, has procured Vittoria as his cinematographer on his Young Kings, which he will direct. Griffin illuminates his reasons for enlisting Campaner as follows: “I’m very visual when it comes to colors, compositions, space, and movement within a frame. Young Kings is an intense character piece in which I want to explore the interiority of the characters. I want to take internal restrained emotions, subtle and complex emotions, and visualize them without dialogue. It’s extremely difficult. That is what Vitto excels at in my opinion. She can take what’s inside and find ways to make it come alive on screen. Not through crazy tricks or camera moves, but subtle changes in POV, camera placement, angles, and lighting. She knows how to capture stillness in a way that is engaging. It’s very, very tough to do.”

           For her part, Vittoria Campaner sees the camera as a communicative tool. Having filmed in so many different parts of the world – from China to Italy to Norway and North America –, Vittoria has cultivated her skill to allow the images and perspectives to transcend any spoken language. The filmmakers who seek her out for their productions recognize her ability to create intimate connections between the characters of these stories as well as the audience, often in a surprising manner.

Producer Kim Shapiro Successfully Merges Creativity and Business Behind the Scenes

On set with Kim Shapiro – Photographer: Scott Hansen

It takes a unique individual to not only run a successful production in the modern entertainment industry, but also make sure it’s delivered on time. Being able to raise the necessary funding and keep the production on budget, while also managing an entire crew and ensuring the client is happy with the end result, are all key for a producer, all of which are skills producer Kim Shapiro has in spades.

A talented producer, Shapiro is best known for his ability to bring the creative visions of brands such as L’Oreal, Johnny Walker and FaceTune to life through eye-catching commercials. He has also made a powerful name for himself in the world of music videos as the part of the production team behind Nikki Vianna’s “Mambo,” which has nearly two million views on Youtube, “One Life” from internationally acclaimed music duo DJ Aron and Beth Sacks, as well as Eliya Sinai’s “Girls Like You” and Aviv Terner’s “Azman Azal.”

The music video for the recent hit track “One Life” by music producer DJ Aron feat. Beth Sacks, which was produced by Shapiro, was a whopping success, gaining over 110,000 YouTube hits in just two weeks. 

Since its world premiere on September 26, the dynamic pop video has earned rave reviews within the dance and LGBT community, with thousands of fans from around the globe dubbing the hit track as “the new anthem.” 

“The vibe of the music video is very fun, and yet emotional.” Shapiro says, “It has aspects of the LGBT community as the artist DJ Aron is a very big DJ in this community. The music video also shows a bit of a connection to the Black Lives Matter [movement].”

The track was written during the early stages of the intense Covid-19 lockdown as a way for the artists to give back to their devoted fans while keeping their hopes alive during the challenging times.

Considering the powerful message behind the lyrics, the team responsible for bringing the video to life required a clear understanding of the artists’ creative vision, something Shapiro has excelled in time and time again with all of the artists he’s worked with.

“DJ Aron and his partner Beth Sacks, are both well known and they’re amazing artists,” says Shapiro. “When I heard the song they wanted the music video for, I knew immediately that we were going to make it happen no matter what.”

Known for his focus, diligence and keen awareness of the various wants and needs of all parties involved, Shapiro’s work as the producer behind the project was integral to ensuring that the production flowed on time and came in on budget.

“Some of the challenges were to keep it all on budget,” admits Shapiro. “When I produce any project, I need to consider what the director wants, what my client wants, what the director of photography wants, and to make sure that each of them will get the most out of the shoot.” 

His level-headed approach and effective team management was the driving force that not only led to a phenomenal shoot, but ensured every artist, cast and crew member were completely satisfied. 

Shapiro says, “I feel very good about the end result of the video, I think everyone did an amazing job starting at pre-production and all the way to post-production when we edited the video and released it to the world.”

Don Shapiro (left) DJ Aron and Kim Shapiro (right) on set of “One Life” Music Video shot by Scott Hansen

A real people person at heart, Shapiro knows exactly what it takes to succeed as a producer. With an overwhelming and expansive skill set to his name, he has continued to lead the way for cutting-edge productions in today’s industry. However, it’s his superb business savvy management skills that have set him apart from the rest.

Any good producer will tell you that a detailed budget, which requires constant attention, and the ability to expect the unexpected are essential to managing a production. Through his years of experience, Shapiro has mastered the skill of factoring in every single cost when it comes to budgeting, and he ensures that the money invested is accounted for and well spent. 

He says, “My favorite part about what producers do is dealing with the money, it starts with creating a budget, and then making sure that everything will stay on budget as we move on with the creation of the project.”

His cosmic repertoire of success, which extends to writing, directing and producing, has propelled him to become a highly sought after figure amongst many international brands. Over the years Shapiro has been a key contributor to commercials for multi-billion dollar companies such as Johnnie Walker Scotch Whiskey, the leading French cosmetics company L’Oréal and the recent “Landing on the Moon” commercial for Artgrid, which was inspired by the first spaceship launch to the moon in 1969. 

Launched in 2019 by the founders of the music licensing giant Artlist, Artgrid is one of the world’s largest websites for stock footage, where top cinematographers from around the globe can share their artistry in an authentic way.

He explains, “We booked a location that was built over a 100 years ago and we made everything look as if it actually was from the 60’s.”

To pull off this kind of detailed shoot required a team of experts, and it was Shapiro’s outstanding reputation that landed him the job, alongside his brother and business partner Don.  

He adds, “Artgrid approached my brother and I to produce this project because they saw other stuff we produced before, and they knew that we’d be the perfect team to produce for them.”

The global impact of Covid-19 meant that the director and client were unable to travel to New York for the shoot. 

However, with never being one to shy away from a challenge, Shapiro used his razor-sharp creativity to think outside of the box and adapt to the project’s unique shooting demands

“The main difference between this project and other projects I produced is that this time, my director and client were not physically on the shooting day, they were in Israel, a different country, and they saw everything through a zoom call.” 

Considering the technical skills required to bring a global team together, it was Shapiro’s genius ability to manage every department online that ensured a seamless shoot. 

He continues, “Something very interesting about it was that we had to connect the camera wirelessly to the computer so they’d be able to see exactly what the camera sees live. It was also very interesting to see the director direct the commercial from another country.”

Artgrid were so blown away by the tremendous success of his work, that they re-signed him to produce their next promotional video, which is set to be released later this year.

Artgrid official “Landing on the Moon” commercial produced by Kim Shapiro.

With a long list of incredible achievements to his name, it’s fair to say that Shapiro has truly established himself as one of the industry’s leading production experts.  

His reputation precedes him, with colleagues and friends praising not only his diverse array of talents, but also his light-hearted and welcoming approach to every cast and crew member he meets. 

“Working with Kim is always a fun and yet very professional experience,” says “One Life” production manager Scott Hansen. “He makes everything run smoothly on set and with a very happy mood amongst everyone that we work with.”

A man of many talents, Kim Shapiro has undoubtedly set himself up for an exciting career full of longevity, passion and success.  

“I’m interested in producing projects that I have the feeling that’ll get a big crowd and that I’ll have fun making. I believe that if you enjoy what you do you don’t need to work a day in your entire life, and for that reason, if I can choose, I’ll choose the projects that I’ll enjoy working on the most.”