Master Videographer Rosanna Peng Keeps Viewers Engaged

Rosanna Peng
Videographer Rosanna Peng shot by Noah Kendal

 

Living in an age of information overload brands need visual content creators who are able to create images and videos that strike a viewer on an emotional level and quickly tell a story. Videographer Rosanna Peng is one innovative visual storyteller who’s managed to leave a lasting impression on audiences with the stunning projects she’s created for brands such as J.Crew, New Balance, Canon Canada, Etsy, MTV FORA, The Creator Class and many more.

Originally from Vancouver, Canada, Peng’s artistic approach to visual storytelling draws viewers in and elicits an emotional reaction within them. Last year she was hired to shoot and edit the J.Crew on Film: J.Crew X New Balance® 997 Butterscotch video that launched the collaborative J.Crew x New Balance 997 sneaker. Featured on popular online platforms such as High Snobiety and Hype Beast, the video Peng created takes viewers inside the New Balance factory and reveals the making of the new shoe in a way that humanizes the brand and gives personality to the shoe. Through her ingenious videography and editing, Peng managed to make the inside of a shoe factory look visually stunning, something not many people are capable of achieving.

“I was trying to take the viewer through the journey of seeing the shoe being made by real people then worn in an editorial environment. I wanted to show the craftsmanship of the shoemakers,” explains Peng. “I colored the video tones to compliment the shoe’s tones and textures. The pace of the video was intended to build up the excitement for the viewers to when the shoe is revealed in the final setting.”
 


Her methodical approach and visual artistry definitely nailed the mark; and considering the viral success of the video for the New Balance 997 Butterscotch shoe, it’s not surprising that Peng was tapped by the companies once again to direct and edit the video for their collaborative J.Crew X New Balance 997 Cortado, which was released shortly after the Butterscotch. With the term ‘cortado’ referring to a coffee drink made of equal parts espresso and warm milk, Peng connected the process of the making of the drink with the new shoe.

She says, “I wanted to convey the art of coffee-making and parallel the creation of a cortado to the beauty of the Cortado shoe. I did this by capturing every step of the cortado-making in a creative and beautiful way, then editing in footage of the shoe to emphasize the textures and tones to the shoe. The pacing and jazz track for the video is a modern spin to the art of espresso.”


From the rattle of the beans being poured into the grinder all the way up to the desirable and creamy finished drink, the precise shots, angles and cuts she used create a feeling of anticipation, a brilliant strategy that effectively connected the anticipatory feeling elicited within the viewer over the coffee to the upcoming release of the Cortado 997.

Capturing the personality of the brand while making the videos relevant and visually appealing to viewers, Rosanna Peng’s work for the J.Crew/ New Balance collaboration is the perfect example of how a master videographer can make the difference between a brand’s message actually breaking through the saturated digital market and making an impression, or being passed over by consumers without a second thought. Clearly Peng’s work lands on the side of the former.

Aside from being exceptionally skilled when it comes to shooting and editing videos, Peng’s international success as a videographer is due in part to the versatile nature of her creativity combined with her keen knowledge of current trends and the understanding of what will pique the interest of specific audiences.

Rosanna Peng
Rosanna Peng shot by Jennifer Cheng


As a lead videographer for MTV FORA, a hip daily blog from MTV Canada and Clean and Clear that covers fashion, beauty, lifestyle and the best of MTV, Peng created a diverse range of videos focusing on everything from fashion and beauty tips to giving viewers a behind the scenes look at photo shoots.

“I enjoyed the freedom the FORA team gave me. They really trusted my creative vision and gave me the opportunity to expand their potential on their youtube channel,” says Peng.

Thanks to her ability to create edgy visual stories that appealed to MTV FORA’s predominantly female millennial audience, the quirky and upbeat videos garnered thousands of views on the popular blog, as well as their YouTube channel. Accompanied by short blog posts, the videos she created, such as Becoming FKA Liz 101, #WCW: Phoebe Dykstra and Audrey Kitching and Natural Beauty DIY: Pumpkin Facial, add a fun and youthful flare to the FORA site that effortlessly keeps viewers engaged while telling interesting stories.


Peng says, “During shooting and editing, I would capture funny and offbeat moments that would make the video more unique. I was able to draw from my graphic design background and edit each video to pair with the accompanying article’s look and feel. The unique combination of design with videography is the merge of my previous experiences as a graphic design student and a videographer.”

For the 30 Shades Of Lips with Liz Trinnear video Peng shot model Liz Trinnear in 30 different shades of lipstick from makeup brand Obsessive Compulsive Cosmetics. While the idea of watching someone try on 30 shades of lipstick might not sound all that interesting, Peng’s shots of Trinnear doing silly poses in each shade combined with her edits and the music she chose made the video incredibly fun and engaging.


She explains, “I laid out the video timeline for every shade and paced the video so the pacing would go from, in regards to Liz’s poses. This spaces out the video and makes it engaging to watch as it has a pulse to it as well.”

One of the aspects of Peng’s talent that makes her such a rare and impactful videographer is her tremendous editing skill. From the New Balance videos to those for MTV FORA, it’s easy to see the way her edits affect the mood and style of the visual story being told. While her cuts on the New Balance videos are virtually invisible and the shot transitions flow seamlessly creating an almost visceral romanticized feeling, those for MTV FORA are the polar opposite. Her inclusion of bold and brightly colored graphics and the often abrupt and in your face nature of the cuts creates an energizing feeling that perfectly supports the cutting edge style of the MTV FORA brand.

“Video editing is more than just telling a story, it’s using certain footage to make a viewer feel a certain way,” explains Peng. “Anyone can point a camera and start capturing footage, but being able to communicate an idea through video editing is a certain skill not many people possess.”  

In a world where people are bombarded by so much content day in and day out, it takes a videographer with more than just technical skill to cut through the fat and actually touch viewers. It requires someone who is able to tap in and drive home an emotion that resonates with audiences, and Rosanna Peng is definitely ahead of the pack on all fronts.

BIG STUDIO OR INDIE, THEY’RE ALL IMPORTANT TO DIRECTOR/PRODUCER JOHN ALBANIS

Education is a good thing but, consider that education alone is not indicative of the ability to master something; it’s a springboard to jump into the race. Specifically, when it comes to artistic endeavors, vision and mastery of skills easily defeats the knowledge base of how something “should” work. One can understand painting but it doesn’t make you a painter. A knowledge of the complexities of music theory does not make one a songwriter. Film school does not make you an accomplished cinematographer. While scholarly endeavors may get you in the ballpark, they won’t insure that you will make the team. Of all the aforementioned art forms, film is the newest and thus the idea of attending film school was not available until recently. The pioneers who crafted this art form and by whose hands it evolved were the men and women who learned “on the job.” Considering the fact that film has permeated almost every culture and region of the planet, they did their jobs quite well. Following in the footsteps of these giants is John Albanis. This producer/director had not planned on entering the film industry (moving from Calgary to the UK to pursue rock stardom) but made an artistic switch when he discovered he had a natural skill set that lent itself to this medium. With no formal academic film training, John learned from those he worked with; those who recognized his ability for accelerated learning. Years later, he has cultivated quite an impressive career which rests on both huge blockbuster productions as well as carefully and emotionally crafter indie art films. Feature Films, TV movies, music videos, even recording studios make up the eclectic life of this immensely talented Canadian filmmaker.

John Albanis’s work on major studio films is instantly recognizable and is not confined to simply one genre…unless that genre is “successful.” Some films perform well at the box office and also have a second life on downloads and streaming services, as is the case the Hector and the Search for Happiness. As Co-Producer on this 2014 film starring Simon Pegg, John had the herculean task of taking the production across the planet to locations which included: Canada, the UK, South Africa, China, USA, India, and Germany. The Story and its locations are entertaining and seamless, something which Albanis is quite proud of achieving.

Contributing his full range of abilities to the film Psychic Driving, John was director, producer, and writer of this Film Noir. Inspired by the great political thrillers from the 1970s films like Three Days of the Condor, The Parallax View, All the Presidents Men and based around the CIA mind control program in the 1950’s called Project MK-Ultra (a secret program that ran experiments on human subjects, often without their knowledge), Psychic Driving’s theme was perfectly suited for the Film Noir genre. It also allowed Albanis to indulge his creative side to great length, exhibiting his multiple talents. Utilizing his connections in the film industry allowed for a quick and impressive production schedule. John relates, “When I work on studio films, I build such great relationships with the crews whom I work with. One thing I quickly learned is that there are so many talented artists who are on the verge of breaking. In the case of Psychic Driving, I had recently completed working on Miramax Films’ Shall We Dance. This was pretty early in my career; I was a director’s assistant at that point. But the director, Peter Chelsom, had me very involved creatively so I worked closely with all department heads. I forged relationships with (main Camera Operator) Peter Rosenfeld and (Art Director) Sue Chan. I had written Psychic Driving shortly after the studio film wrapped and I gave the script to both of them. They immediately signed on as Director of Photography and Production Designer respectively. Since we all have contacts in the studio system, we were each able to bring those resources to this small, indie film. That’s why it has such ambitious production values.”

Not content with Feature Films or Indie Films, John also lent his production talents to a series of highly successful made for TV films (for CBS) starring Tom Selleck. Jesse Stone: Stone Cold, Jesse Stone: Thin Ice, and Jesse Stone: No Remorse were all presented in a period of five years.

As he prepares for the next obvious progression in his career, Albanis confirms, “Los Angeles is still the heart and soul of the film and television industry; it’s where all the main players are and where all the deals are being struck. I’m transitioning from being a hired gun producer/director into developing my own projects from the ground up and Los Angeles is the best place to do that. Last year, I purchased the TV rights to a book called The Mirror Thief, which I’m developing with Peter Chelsom to direct into an 8-hr series. It’s a mind-bending thriller that follows interweaving narratives of three driven men all connected by the alchemical possibility of a mysterious book, and shifts from 16th century Venice, Italy— where famed glassmakers perfected one of the world’s most wondrous inventions, the mirror (an object of fearful fascination)— to the seedy Venice Beach waterfront of the 1950’s, to the glitzy trappings of the Venetian casino in 2003 Las Vegas.”

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BRIAR NOLET HAS TAKEN “THE NEXT STEP”

While the entertainment industry is for the most part based around youth, it’s rare that we see someone truly grow up on camera. Ron Howard, Drew Barrymore, and a select few have come into their own and lasted in the business. In what would appear to be the most recent individual to fill this template is Canadian Briar Nolet. An artist of impressive dance and acting skills, Nolet appears on Temple Street Productions “The Next Step” about a group of young dancers. The Canadian program is equal parts astounding dance and a (fictionalized) depiction of the lives of the characters. As the youngest cast member of this program, Briar began as a member of J Troupe (the in-training group) but was so skilled that she was quickly was moved up to A Troupe and cast on the show. Throughout the several seasons of “The Next Step”, fans from across the globe have seen Briar grow from a young girl into a woman, mirroring the evolution of her acting and dance abilities. As a fan favorite, Nolet has traversed the planet with the live performances that “The Next Step” has toured with including; the UK, Australia, Europe, Canada, and many other destinations.

“The Next Step” has won many awards (Canadian Cinema Editors Award, BAFTRA, Canadian Screen Award, etc.) and received numerous nominations, but that’s not what made the show an international success. Fans from different cultures connected with the young cast members, the stories, and their struggles to pursue their dream. Frank Van Keekan (Creator of “The Next Step”) confirms that Briar was a focal point of this reaction and the show’s success. He states, “Briar Nolet burst onto the scene of The Next Step as a member of J-Troupe. J-Troupe was the junior troupe in the dance studio. We specifically designed J-Troupe to be a training ground for new actors, getting them ready to move into A-Troupe once they were old enough and if they showed enough talent. Briar was one of the few actors that made it through the ‘system’. Her dancing and acro abilities were unparalleled. We were continually gob-smacked by her performances. After a couple of seasons, we quickly had plans to grow her into one of the main cast members. As soon as she arrived there, Briar excelled, becoming one of the show’s regular cast members. During that time, and with very little effort, she grew a massive fan base and quickly became one of the stars of The Next Step. She has gone on the live tours which travel the world over. Briar is easily one of the show’s most beloved cast members and one of the show’s most in-demand characters. It’s been amazing to see how she has gone from a young J-Troupe member, to being one of the show’s stars. It’s all due to her amazing work ethic, her immense talent, and her star quality.”

Briar’s role on “The Next Step” is Richelle, a feisty and talented dancer who is singularly focused to become the greatest dancer she can. Possessing more attitude than friends, she exemplifies determination. Nolet describes, “Playing Richelle on The Next Step, really grew my skills as an actress. I have similar characteristics to Richelle; however, she does have an edge that I don’t really share with her. In saying this, it’s fun to experiment and portray emotions that are different than how I [as Briar] would react to certain things.” It is notable that one of the reasons Richelle has become such a favorite to fans of the show is for this unique personality. Richelle doesn’t fit the mold of the status quo, which many of the show’s admirers appreciate in both the character and Briar’s portrayal.

Something that Nolet does share with her character is the sacrifices which a dancer must make to pursue this passion. The life of a dancer, whether real or fictional, is one of giving up time with family and friends to hone your craft. The same cause and effect applied to Briar’s work as an actress. Richelle was perhaps communicated so well by this actress because she could completely empathize with the character.

The immense talent of Briar’s dance abilities is well documented and displayed on “The Next Step.” Pushing the limits of where dance stops and acrobatics begin, her performances on screen were often unbelievable. Briar is more than amused to share as she states, “I would say something that sets me apart from everybody else is that I have no fear. As a dancer, I will always take risks and try different things that sometimes nobody could even think was possible. It’s a shock to everyone that such a little body can do that. I also have a crazy amount of energy and determination and I think that helps separate me from other people. I am one to of course be safe but at the same time just go for things. Sometimes I honestly throw my body somewhere and hope that I find my feet. Ha. A lot of my tricks that not many people can do come from just trying the impossible. These are moves I have been doing for a long time and am very comfortable with, to the point that sometimes I don’t even have to think about it. The difficulty level is the same no matter where I do them. Obviously, on camera they can edit if I mess up a trick they can make it look like I didn’t but,  on stage you can’t do that so you’ve just gotta go for it. I get super pumped up and excited when I am doing these things, I absolutely love it.”

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Briar’s fans will be happy to know that the upcoming season of “The Next Step” shows Nolet (as Richelle) to be one of most focused upon leads for the new storyline. As Briar Nolet’s star continues to rise, admirers of her acting and dancing can be certain that this talented young woman will be pushing herself to the surprise of all who watch.

PERUMAL BRINGS A NEW SLANT TO A LONG RUNNING HIT REALITY SHOW

We’ve all spent time (maybe too much time) surfing the internet and looking at random videos. While it is admittedly a time snatcher, compared to channel surfing it’s much more expeditious. This ubiquity of videos is often used by those of us who are looking for new entertainment or as an addition to our favorite programs. You can’t deny that you have found yourself on a social media platform or YouTube going down the rabbit hole which would eventually lead to you programming your DVR, downloading the season of a show, or heading to your local theater. These videos are promotion; we know it and the producers of these videos know it. There’s a science to making such a brief production interesting enough to capture and hold our attention. Editors like Vishnu Perumal are master of this. They have an algorithm in their genetic code which allows them to create a cut that will make us follow them right down the path. Vishnu was in charge of the social media operations for “COPS” where he edited numerous promos and interviews for the four time Emmy Award nominated series.

As a decades long production, “COPS” is a guilty pleasure for many, Perumal included. As a longtime fan of the show, he admits that it was a surreal experience to be working and seeing the iconic logo and the song (everyone knows it) on his computer screen. Vishnu was tasked to cut selected scenes from each week’s episodes. His audition for the production would be the template for his role. Karen Hori (Head of Production for Langley Productions, “COPS”) was impressed by his reel (specifically on “Sexcapades”), invited Perumal to meet and spontaneously asked him to cut a quick 3-minute interview of a Police Officer narrating and explaining his process as he arrived at a domestic disturbance call. She was immediately impressed with the spot and offered Vishnu the editing position.

One might assume that “COPS” producer and show runner (Zach Ragsdale) would want sensationalized content to capture the attention of viewers. Vishnu reveals that this was not the goal. He remarks, “I would approach the edits in the promos and interviews generally the same as I would for all my other projects in that I would first and foremost focus on the story and making it the most interesting piece of content that I could possibly create. The show is primarily focused on the police officers, so each web cut had to convey the entire story in a one to two-minute sequence. The focus was on telling the story in the way it always has; the way that audiences/fans have always watched it and enjoyed it. There was a sort of template, but a template that made sense. The show was all about the cops and it was important to focus on them and their duties. We didn’t want to stray away from that formula.”

As any fan of the TV series would expect, viewing countless episodes is both a shocking and oddly amusing experience. The program depicts both the sobering and ridiculous elements that occur day to day in the careers of these public servants. The temperament of the show is carefully crafted and is a major component of why “COPS” has been so successful. The news presents these types of stories but lacks the emotional quality that “COPS” so adeptly delivers. Editing these smaller productions, Perumal needed to assimilate to this tone while viewing the uncut and raw versions of them. Creating these presentations for social media platforms gave Vishnu deeper insight as to what the public finds so enticing about the program. “I think social media has had a huge impact on the entertainment industry, allowing fans and viewers a sense of community for their favorite shows. Managing the website, Facebook group and the YouTube channel, I discovered that there are many people out there who are huge fans of the show and will genuinely interact and show their support whenever they can. Social media provides the immediate feedback that there are genuine fans out there and it keeps a show relevant. Before social media, the only way to really figure out if a show is popular was through the ratings system. But now with social media, it vocalizes the popularity of a show directly through its fans, which is beneficial in having a show run for so long.” states Perumal.

 

Editor/Colorist Liang Xia Expertly Combines Technical Precision and Nuanced Emotion

The film industry is home to an army of specialty craftspeople and technicians, each working in distinct specialized niche disciplines. These widely varying duties abound in the post-production field and while many seem almost esoteric in their limited scope, some actually have a critical impact on the finished films emotional appeal and ability to directly reach an audience.

Chinese born Editor/Colorist Liang Xia is a prime example of this. His is a uniquely demanding position, one that requires a masterful sense of nuance and subtlety, balancing the aesthetics’ which a production’s setting and style requires while subtly enhancing the film’s overall mood and emotional appeal. Xia achieves this with a both comprehensive attention to minute detail and an overarching perspective on the sweep of the entire film.

“There are three different things that a colorist does,” Xia said. “First, I adjust the exposures of the footage. A lot of things, such as lighting issues, weather, location and cause the cinematographer to get incorrect exposures. In most films, there will be several shots under or over exposed and colorists fix those issues in post-production, making sure each shot is the correct exposure and matches other shots.”

“Second, Colorists need to correct unnatural colors or unwanted colors. Sometimes, color temperature of the lighting is not accurate, or if the camera setting isn’t right, the color in footage will not be correct. Even when every setting is right, the camera sensor will receive more light and colors than we can see, and there will be some unwanted colors, or the contrast will change. Colorists fix all these problems during the process of color correction. And after this process, the color will become very accurate and satisfying to audience.”

The third aspect of the colorist’s job is the most important, and also where Xia excels.

“Color can also express emotion,” he said. “As we know, red means passion or blood, blue means cold or peace. Colorists can also use color theories to emphasize emotions in scenes, chapters or even whole films. A subtle change of color tone is not very obvious to audiences, but when they watch the film and see the color, they will have a natural, almost subconscious reaction to the color tone. In this way, a colorist enhances the film, allows it to further express subtexts and emotions.”

His work on the recent feature film Strawman exemplifies Xia’s perfected mix of vision and expression. A gritty look at a youth forced into a life of petty crime to support his siblings after their parents abandon them, Xia’s atmospheric approach and attention to detail further burnished director Tian Xie’s impactful drama.

Xia is driven by a fascination with the human condition and the inescapable drama of common life. It’s a combination of sensitivity, aesthetics and technique striking an unusual balance between meticulous technical precision and broad emotional strokes. For Xia it’s almost therapeutic and this unusual artistic perspective enhances every project undertaken and has, in a few short years distinguished him as a professional force to be reckoned with.

Strawman was the first time I worked with Liang,” director Tian Xie said. “Besides his editing concepts and skill, Liang has very good vision and a feeling for color, so his color correction is excellent. Liang had a five-year experience in studying paintings, including traditional Chinese painting and watercolor. I think that’s an important reason for his excellent sense on color. When we worked on Strawman, I told him the story takes place in summer, a hot summer. Liang did some adjustments on his color panel and created an ideal overall look, immediately. That color tone was what exactly I want, and I said, ‘that is the one.’”

Xia’s lifelong affinity for both art and film created the perfect combination for his profession. “I’ve loved film since my childhood,” he said. ”After high school, I studied TV and film directing in college. After I came to U.S. to study film, I found my logic and patience gave me a strong advantage and decided to work on editing. Then, during my post-production study, I found I am sensitive to color, so I started to study color theories on my own and also took some class about film color grading.”

And it’s working. Strawman took Best Foreign Feature at 2016 Los Angeles Independent Film Festival and Best Feature Film Diamond for director and editor at the 2017 NYC Indie Film Awards, and led to an on-going collaboration with he and director Tian Xie, most recently on the short Promise. In fact, Strawman and Promise each won a Gold Remi Award at 50th WorldFest-Houston International Film Festival. Additionally Strawman officially selected in the 19th San Francisco Indie Film Festival, the 6th Richmond International Film Festival and 23rd New Jersey Film Festival.

“I love editing and doing color,” Xia said. “My goal is to keep working on indie films. In my opinion, indie films more focus on humanities and society. I want to have more chances to edit more indie films. It not only provides me editing or color jobs, but also makes me connect to the real world.”

*I like dramas that focus on people who are often ignored or marginalized by society, and these give me the chance to using my post-production skills to build complete characters—and to build a complete me.”

Production Designer Andrea Leigh essential to award-winning video for Thugli’s “Sic Em”

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Production Designer Andrea Leigh

Andrea Leigh is not just a production designer. She is an artist. She is a creator. She produces a specific world, completely designed with the goal of portraying a message, or developing a character, or evoking a feeling in an audience member that no human being on the screen saying their lines could. Being able to do that through her work gives meaning to every job she works on, and she is outstanding at it.

Working on several award-winning and celebrated projects, such as the film Friends Like Us and the web series Whatever Linda, audiences and critics at the world’s most prestigious film festivals have appreciated Leigh’s work. She also has worked on many celebrated commercials, including the award-winning Prickly for Scotts Weed B Gone, the viral E.L.F. Play Beautifully advertisement, and the insanely popular 2015 Teleflora Mother’s Day campaign that received international media attention and 11 million YouTube hits. However, Leigh’s success does not end there. She has also worked on some captivating music videos, including Downtown for the Juno award-winning rock band The Sheepdogs, as well at the Thugli music video Sic Em.

“The guys of Thugli were great. They loved the director Amos LeBlanc’s vision and loved how we brought all their ideas to life,” said Leigh.

Amos LeBlanc has directed a controversial video that was widely successful, and he had won “Best Video of the Year” the previous Much Music Video Awards (MMVA). The tone of the Sic Em video was dark and thoughtful, and this made Leigh want to work on it.

“It was great working with the director Amos Leblanc, he had a very clear aesthetic image that he wanted to portray, clean, modern, dramatic skyline, lots of smoke and special effects. He was always interested in hearing what kind of changes I thought we could make art direction wise. It’s nice to have your creative vision valued when shooting something so specific and thoughtful,” said Leigh.

Music videos are usually long days packed with many shots and not enough time, but this was a two-day shoot that Leigh used to her full advantage, and had the time to do exactly what she wanted. That also meant they had that magic hour lighting two days in a row, something she describes as quite spectacular.

“That’s one of my favorite shots in the video, where the guys are all standing in single file formation with the magic hour sky behind them,” Leigh described. “The cast was a blast to work with. It was a night shoot so naturally things can get a little silly when everyone’s trying their best to stay awake. Lots of jokes, lots of laughs. It always helps on a long shoot when the cast and crew hit it off.”

With the help of Leigh’s eye for production design, the video went on to win the Much Music Video Award for “Best Dance Video.” The music video also earned over 75,000 views on YouTube, sparking widespread popularity among fans and critics. Leigh says she feels like they really accomplished something with the video, and the producer Geoff MacLean says it wouldn’t have been possible without her help. MacLean is a very respected and accomplished Executive Producer. Vision productions is an iconic production company that has produced work for several internationally renowned artists, such as Prince, Rihanna, Drake, The Weeknd, Calvin Harris and countless more.

“The music video is, thanks to Andrea, a fascinating visual production which instantly captures the attention of the viewer. She coordinated closely with the director, the choreographer, and other experienced creatives on set to determine the placement of the props, and the organization of the set. While the entire production is a visual achievement thanks to Andrea, specifically her work arranging the set for the dancers, as well as the props and décor for that segment gave the music video its down to earth and ‘back to the basics’ feel, which was the goal of the client. I credit a great deal of the video’s success to Andrea’s leading role, and attribute her with much of the music video’s all around commercial success and critical acclaim,” said Geoff MacLean.

“Andrea’s achievements throughout her career are reflective of top performing production designers and art directors in her field. The success of her productions is indicative of this fact, to be sure,” MacLean added.

Watch the Thugli Sic Em music video here.

Sound designer Randolph Zaini says film “Mosquito: The Bite of Passage” is highlight of his esteemed career

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Randolph Zaini working on “Mosquito: The Bite of Passage”

Randolph Zaini is more than a sound designer. He is an artist; the video is his canvas and audio clips are his paint. He is a storyteller, and sound is both the setting and the characters. He sees sound as one of the most important aspects of a film, and those that have seen his work can hear this immediately. There is no doubt as to why he is so sought-after in his industry.

Of all the films he has worked on, with many esteemed awards and praise, the highlight of Zaini’s career he says is working on the film Mosquito: The Bite of Passage, which was just shortlisted for the British Academy of Film and Television Arts (BAFTA). The film tells the story of a young mosquito brought out by her mother on her first hunt for blood. The issue, however, is that she doesn’t like blood, and but fears disappointing her mother. Though the main story is simple and clear, there is a complex message underneath. It has much to do with being accepted for who you are. It exemplifies the best form of storytelling, where it can both entertain and illuminate.

“It was a great screenplay filled with heartwarming and funny moments,” said Zaini.

Since the story deals with opposing perspectives, it is imperative to give the appropriate sound design treatment on each subject matter. The mother has set her eyes on a single human: a slob who lives alone in his dingy apartment. When there is a switch back and forth between the perspectives of said human and the mosquitoes, audiences should hear the differences in ambiance. Everything feels gigantic in the perspective of the mosquitoes, even the air feels heavier; they are in the land of giant beings. Although Mosquito: The Bite of Passage is a hybrid live-action/animation, there was no production sound provided to Zaini, even on the live-action part of the film. This meant on top of creating every bit of audio clips for the mosquitoes, he also had to recreate the sounds of the human character, played by a live actor, from scratch as well.

“Every bit of sound that the animated character made, from the mosquitoes’ helmets, suits, boots and blood-bag was created by me in the foley recording studios. As for the human character, I also performed all his movement sounds, which then got a frequency manipulation treatment to make him feel gigantic when seen through the eyes of the mosquitoes,” Zaini described.

The film ended up becoming a large success after premiering at the prestigious Telly Awards, where it won Best Animated Short. In addition to BAFTA, it was an Official Selection at the Chinese International New Media Short Film Festival, Edmonton International Film Festival, New Orleans Film Festival, Haryana International Film Festival, African International Film Festival, 9th CMS International Children’s Film Festival, Newport Beach Film Festival, New Voices in Black Cinema, and more. It has gained offers for representation by CAA, WME, Paradigm and Verve. None of this could have been possible without Zaini’s work as sound designer, and he was recognized for it with the Outstanding Sound Award nomination at the 2017 First Look Film Festival.

“It was incredible. We make these movies to connect with audiences, to tell a story worth telling, with a hidden message worth sharing. Winning awards is always secondary. But I’d be lying if I say winning Telly Award for the second time did not give any affirmation that I was doing something right, that my passion was not misguided, and that people do appreciate the result of hard work and the vast amount of passion being put into it,” said Zaini.

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Randolph Zaini recording foley for “Mosquito: The Bite of Passage”

The detail Zaini put in to each and every sound in the film is outstanding. To create the sound of the mosquito wings, he used a combination of hummingbird wings flapping, plastic cards being run through bicycle spokes, and small airplane engines flying in the air, among other sounds that helped sell the integrity of the wings that carry these mosquitoes. Every single sound file was designed with the storytelling effectiveness in mind.

“Randolph is the best sound editor, ADR editor, foley artist, and re-recording mixer I have encountered. To cite a specific example, for Mosquito: The Bite of Passage, Randolph created the sound of the entire film from scratch. There was no production sound going in. He was notably innovative in his approach to creating a new world of sound for the macro world of the mosquitos in the film. Using devices like leather jackets, his own voice for various flight sounds, and other unique concepts, he made a deeply immersive experience. This film relied heavily on the sound design given its heavy science fiction component. I was very happy with the results,” said Brian Rhodes, the director of the film. “Randolph is extremely hard working, dependable, diligent and a wonderful human being to be around. I greatly look forward to working with Randolph the rest of my career. He pushes the boundaries of what is possible and is a visionary.”

Rhodes, who previously worked with Zaini on the award-winning film Harold’s Fish Sticks, refused to have another sound designer work with him on the project. He even pushed back the timeline to work with the sound designer, knowing he needed the best. Although it was a long process from start to finish, there was not a moment of it that Zaini did not like.

“It was work that I enjoyed wholeheartedly. Mosquito: The Bite of Passage is an action-filled movie, which means there are a lot of high-paced sequences that were fun to design. I had a blast planning, recording, and editing the sounds I created,” said Zaini.

With every project he takes part in, no matter how successful, Zaini is living his dream. As a child, he told stories, always putting in captivating sound effects. He may not have known at the time it would be his future, but he always knew what his passion was.

“Like most children, I grew up watching animations. Though I wasn’t always aware of the sound design aspects of those cartoons, it had always sold the believability of these drawn and sculpted worlds and characters, being brought to live with sound. To think that what I do now is breathing life into these lovable characters, it is like having an important role behind a magician’s performance,” he said.

Working on Mosquito: The Bite of Passage was just another chance for Zaini to live out his dream.

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