Producer Rosie Kinane-Adams talks ‘America’s Got Talent’ and working with her idol Simon Cowell

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Rosie Kinane-Adams

There was never any other choice for Rosie Kinane-Adams; she always wanted to be a producer. It was more than just about wanting to behind the camera, she has an extraordinary ability to hear someone’s story and find the aspect that makes it different. There are so many stories that have been told over and over again in the same way, whether it be in reality television or film, but Kinane-Adams instinctively knows how to find that angle that makes audiences remember what they just watched. She knows that everyone has a uniqueness to them that is interesting, and finding that uniqueness and telling that story is what makes Kinane-Adams such a renowned producer, and why she loves what she does. Each job is a puzzle to her, and each piece is put together but how to properly tell the story.

Kinane-Adams has worked all around the world doing what she loves. She is internationally renowned, working at the forefront of the film and television industry. She has a resume filled with achievements, and has greatly contributed to the success of shows such as The Biggest Loser, The Bachelor, Married at First Sight, Masterchef, and First Dates. By working on these formats across the world, Kinane-Adams is able to bring the best of each country’s production techniques, and combine them to be at the height of it all globally. However, it was working on the award-winning show America’s Got Talent that was the highlight of Kinane-Adams’ esteemed career.

“Working with Simon Cowell has been beyond a doubt the highlight of my career. He is an incredibly talented executive producer and on-screen talent, and growing up in England, watching the X-Factor, it was beyond my dreams that I would ever be working with him on America’s Got Talent, one of the biggest shows in the world. He was an idol of mine throughout my career, so to be working with him was inspirational,” said Kinane-Adams.

After seeing success on the hit game show The Price is Right, Kinane-Adams was approached to work on America’s Got Talent by Fremantle Media. The show was on its eighth season, with vast success and an outstanding reputation. They knew they needed someone with an eye for story in order to eventually lead a story team that would create and pursue interesting and unique stories and bring the level of storytelling to a new high.

“My focus throughout my career in television, and at America’s Got Talent, has been story telling. Everyone has a story to tell and everyone has something interesting about them that the rest of the world wants to know. Especially on America’s Got Talent, these people have had the most interesting lives. The hardest part of my job is choosing one part of these people’s lives to focus on, because they are all truly some of the most interesting and creative people in the world,” she described.

From seasons eight to ten, Kinane-Adams’ role on the show as a producer was to create the most innovative packages for each act possible. It was essential that the quality of work Kinane-Adams was creating was some of the best in the industry- from story right through to camera techniques. On a show as successful as America’s Got Talent, the pressure is high to be the best, and Kinane-Adams storytelling talents was evident with each episode she worked on.

“It was important being on a show as successful as America’s Got Talent, that we were seen to be showing America, not only the best and most unique talent, but also the height of sophistication in terms of how we were filming things, whether this be the camera techniques, or the creative ideas for opens to the show,” she said. “America’s Got Talent is the most successful talent show in the world. It is the epitome of the American Dream, and really shows the world what people are capable of. It has been by far the highlight of my career to work on a show reaching tens of millions of people internationally. The ‘Got Talent’ format is available in 69 countries and has reached over 500 million people worldwide, and that’s a really amazing thing to be a part of.”

In addition to her story producing responsibilities, Kinane-Adams worked on post-production with an editor, bringing the interviews, b-roll and performance together to create segments of the show. She also worked in the casting department where she would scout for the best talent in the country, whether that be online, at events, or at open call casting days. This commitment to the show and each contestant’s story impressed everyone she worked with.

“I first met Rosie working on America’s Got Talent in 2012 when she joined the story team as a producer. I was immediately impressed with how she stepped into an established show with such poise and professionalism, instantly becoming an essential member of our team. She came in not only with fresh, creative ideas, but the ability to execute them efficiently, keeping a positive, problem-solving attitude throughout even our longest shoot days,” said Lindsay Tuggle, Senior Producer. “Rosie has been one of my favorite producers to work with in my 10+ years in the reality realm. She’s reliable and hardworking, endlessly creative, and a pleasure to be around. It doesn’t matter if she’s setting up logistics for a complicated shoot, coming up with a creative way to visually tell a story, directing cameras in the field or putting it all together in post-production, you know Rosie is going to tackle whatever she takes on with a refreshingly positive attitude, which can sometimes be scarce in this industry.”

“Rosie is an especially good producer because she has the ability to see projects through from conception to delivery. While many producers are only experienced in one aspect of production, Rosie has experience in every single step of the process, which makes her an invaluable asset to any team she’s on. She understands each small piece of the puzzle, but because of her keen eye for storytelling, she never loses sight of the bigger picture,” Tuggle added.

Although the show has been the most popular show of the summer for its thirteen seasons, during Kinane-Adams time, it was also nominated for a TV Choice Award and a Critics Choice Award. She worked with hundreds of contestants each day, and instilled a complicated system in order to ensure that they shot all the content they needed to shoot, and that it was of the highest quality and had that each contestant had content that had a unique stamp on it. This highly complex system is still in place today and ensures that post production has everything they need to create the successful show that they do. She has greatly contributed to the show’s recent success, and she loved every minute of her time there.

“Another wonderful aspect of the job is working with such incredible judging talent. Mel B, Howie Mandel, Howard Stern and Heidi Klum are all incredibly talented people within their field, and take their job on the show very seriously. Their passion for helping people’s dreams come true is evident, and to interview them on the acts and film with them backstage during stage breaks has been a highlight of my career,” Kinane-Adams concluded.

RAFAEL THOMASETO KEEPS THEM COMING BACK FOR MORE

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A producer is the closest thing the entertainment industry has to a parental figure. As the head of any production, this individual oversees every aspect from beginning to end and ensures that it all runs smoothly. It’s a tiresome and exhausting vocation, the main reward of which is getting more of the same work. A producer will tell you that they choose this vocation because they love the creative process and being surrounded by others who take part in it. For a successful producer, diversity is the key. Similar to directors, a producer’s work on a notable ad campaign can mean as much (or more) recognition and compensation than on a film or TV presentation. The career of Rafael Thomaseto encompasses all of these different creations, leaving him in the enviable position of having an eclectic body of work and possibilities to pursue. His resume encompasses a strong list of production credits, including independent films, commercials for major brands (such as Chanel, Samsung, Nissan and Jose Cuervo), the clip of the song “Perfect Illusion” by the iconic Lady Gaga and the production of videos for the YouTube. The common thread among all these is the talent and work ethic he possesses. The best advertisement is performing your job with excellence and the word is out about Thomaseto.

As producer of the film “Inherent Greed” (Directed by Zachary Wanerman), Rafael oversaw this production which premiered at the Cannes Film Festival and also impressed Louie Torrellas (CEO of Ambitious Media Productions). Torrellas relates, “One of the executive producers on the film recommended Rafael to my company, Ambitious Media, which was in charge of producing Inherent Greed. We hired him and he instantly took over the project and made it work, to great acclaim. Our first partnership was such a success that as soon as I received the briefing of the entire media production for LA Style Fashion Week, Rafael was the first name that popped into my mind. It was going to be a challenging job but I was sure he was qualified and experienced enough to handle it. Again, my expectations were attained. Once Rafael joins a project, he will do anything possible to make it work and to make it the best.”

Hired by Ambitious Media as head of production for the city’s biggest fashion event would seem to be a completely different environment than that of a soundstage or location shoot for a film however, Thomaseto’s skill set is equally applicable to both. Though Los Angeles Style Fashion Week has been around in some incarnation since the 70’s, the past decade has seen it evolve into a much more expansive and widely attended event. The city and the industry have taken an obvious step towards using their entertainment producing infrastructure to promote the fashion scene as a major player worldwide. While the surroundings and the players are different than the ones he is so accustomed to, many of the applications of Rafael’s abilities are lateral. Instead of overseeing a film production, he developed a documentary which showed the increase of the fashion scene in LA. Locating and hiring the director, cinematographer, and film/photography crew to shoot interviews with the major players in the fashion industry as well as the big name models who would be appearing at the event; all these were familiar procedures for Rafael though they were in a wildly differing venue. The producer notes that his ability to bring aboard world renowned fashion photographer Lemuel Punderson as the main director for the production was a particular source of pride.

A complete dichotomous experience of working with the beautiful people, Thomaseto’s past success on a number of productions for Traverse Media resulted in them hiring him as part of the production team for the experimental “Crypt TV.” Traverse Media, a production and talent management company committed to creative and enterprising content and filmmakers, hired Thomaseto as part of their Production team coordinating the project for Crypt TV. Crypt TV is a digital genre brand co-founded by Jack Davis and horror icon Eli Roth. Declaring its motto as “#WeirdIsGood”, Crypt TV creates and distributes dark, edgy, and scary video content on Facebook and across its family of publisher sites. One year after launch, with 2 million direct social followers and a syndication network of 2.5 million unique monthly visitors on the sites in its network, Crypt TV has quickly become the fastest growing leader in digital productions of this genre. In addition to working with the best up-and-coming filmmakers across the world, Crypt TV creates engaging original video content directly for the Top Hollywood Studios including: Universal, Fox, Warner Brothers, Paramount, Netflix, and others. Crypt TV is uniting fans and creating a movement that’s redefining what the future of the genre among millennials.

Although hired on shortly before the shoot, Rafael quickly solidified all aspects of the production of the three short films which Traverse created for Crypt TV: “Lust Kills” (62,000 VIEWS), “Gluttony Kills” (371,000 views), & Sloth Kills (272,000 views). These three films were produced in just a matter of weeks and had received several thousand views in a mere matter of hours after being released. The expediency and process by which entertainment is created and delivered continues to evolve with technology and the public’s sensitivity to it but the need for professionals like Rafael Thomaseto will be a constant throughout these changes, as will the need of entities like Ambitious Media Productions and Traverse Media. The upcoming projects which Thomaseto is currently involved in with both companies assures this fact. The new edition of LA Fashion Week (which is a biannual event), an indie feature film in 2018, and several short films (a continuation of his partnership with Crypt TV) will all add to the association that Rafael has with both Ambitious Media Productions and Traverse Media in the very near future.

 

ALYYSA VENIECE BRINGS IT ALL, LIKE A WARRIOR

Alyssa Veniece describes herself as having alter egos which make appearances. This makes a lot of sense when you consider that she has experienced success as an actress, singer, stunt person, fitness model, swimsuit model, and dancer. It seems easier just to have the specific part of your talented personality show up that day for work while the others rest (it would actually allow her to get some rest). While she says this in half-jest/half-truth, it’s obvious that Alyssa is a driven and artistic individual who is capable of tremendous focus. Often the duality of her nature and talents is obvious in the work she presents. Her music is influenced by everyone from Boys II Men to 50 Cent. In productions like NBC’s “Warrior” she dances and acts while her modeling led to the production using stills of her face to adorn the scene. You can’t separate the ingredients of your favorite meal or dessert and still achieve the same satisfaction and this applies to the multiple talents of Alyssa Veniece as well.

What exists in 2017 is a multitalented and confident Alyssa but in the early days (back home in Canada), she was just a little girl in what she describes as a loud, crazy, and constantly laughing family. Her early predilection for casting and directing her sisters and cousins in plays was a strong indicator as to the direction she was headed. Witnessing the Olsen twins as child actors and a strong attraction to Disney movies assured young Alyssa that her career was a certainty, with the added benefit that she didn’t have to choose between acting, singing, and dancing. Her early attraction to acting still remains true all these years later. She notes, “The honesty is what it’s always been about for me. Whether someone plays a villain or a saint, they are honest with themselves in their actions. I’ve always been drawn to the truth of things, and I loved that during a movie I was constantly having realizations about life and the way people are. As an actor we get to tell stories, and teach people, while figuring ourselves out during the process. Certain shoots I’ve worked on have definitely been closure for me of times in my past.  It all connects us to each other and to something greater – anything is possible when you’re playing pretend! I hate limitations and acting frees you from any cage you ever could imagine. I love acting because it’s healing, helpful, hopeful… and ultimately, fun.”

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As audience members, we’ve all had that moment when a performance spontaneously created a strong emotional response. One of the talents that has served Veniece so well throughout her career is her ability to synthesize her different talents. Singing, acting, and dancing are different faces of the same person for this immensely versatile and creative Canadian. Her appearance on NBC’s Warrior as a Geisha was just as much due to her strength as a dancer as an actor. Her costar Jade Whitney (whose credits include Suicide Squad and FX’s “The Strain”) “Both Alyssa and I appeared as Geishas in ‘Warrior’. Not only is she an incredible actor and dancer, but she is one of the most hard working people I’ve had the pleasure to work with. One shoot was a particularly long overnight experience; it was grueling for all of us. Alyssa was focused and strived for perfection with every take yet didn’t complain or even show signs of fatigue. There are a lot of talented people in this business but I think it’s those with the right attitude that end up becoming successful throughout their career. I think Alyssa excels in this field because she cares about the craft, is open-minded, and willing to learn new things.”

In “Warrior” Alyssa’s role is that of a Geisha for Will Yun Lee’s character, Susano. Her character is extremely well- trained, comfortable with being the center of attention, seductive, and completely at ease with her sexuality. While the mindset of this character does not correlate with Veniece’s own, she uses another of her passions to enable this…music. The actress reveals, “I’ve spent a lot of time studying my craft and using the methods that I’ve learned but I’ve also found that music is an incredibly strong tool. I like different types of music depending on what I’m doing. I typically steer towards hip-hop, trap, pop, r&b, and electronic. If I’m trying to get into character for a role, I will listen to music that I think that character would listen to. If I think they should be in a certain mood, my musical choices will reflect that to sustain my character, especially right before an audition. My song picks vary depending on the intensity of my training and I could easily be listening to a slow song by 6lack or something hardcore like Omelly or Casanova from OHB.”

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Alyssa Veniece is that type of creative individual who never suffers from interest or ability, only from lack of time to do everything she wants. The very fact that she acted and danced in “Warrior” while her very face adorned the club (add model to her credits on the show) attests that it’s not “if” she will be creative but rather “which” avenue will she choose. One thing is certain, if you keep watching you are going to see Alyssa in a film, TV production, or music video. In fact, you most likely already have.

Performer Jasynda Radanovic Achieves Success Across Mediums

Jasynda Radanovic
Actress Jasynda Radanovic

The world’s most successful artists, actors in particular, often source their creativity from a diverse set of experiences and lives that are not like any other. Jasynda Radanovic, with a rich cultural background that has placed her ancestral roots in Croatia, a childhood in Australia, work in the UK and now a successful career in the United States, is a clear example for how a unique biography endows an actor with an ability to excel and breathe life into a wide-range of high-profile roles and projects.

As she continues to build a successful screen career by stepping into a critical role in the American television series “Emergency: LA” starring “Warrior” actor and WWE superstar Kurt Angle, we look to Jasynda’s complex technique, expertise and successful career in live theatre as a driving force behind the powerful place she holds in the entertainment industry today.

The most obvious project which speaks to Jasynda’s excellence as an actor are her roles with one of the most well-known mass media companies in the world, Disney. Such is the breadth of Jasynda’s illustrious reputation within the entertainment industry, she was asked to perform in a critical role representing the Disney brand at Walt Disney World where she had to entertain the park’s thousands of visitors and ensure their visit was truly magical – a feat not just any actor could achieve but a task that Jasynda took to with gusto.

She tells us how her performance was not only creatively satisfying for her, but was also uniquely moving for audiences. “During the regular meet and greets there was a little girl in a wheelchair who had a disability…she could not react or move…she smile[d].” Jasynda recalled that when the girl smiled, “the family uttered that…it was the first time in the little girl’s life she had reacted to something.”

Jasynda’s outstanding body of work and critical roles in Disney productions extends to the iconic world of “Peter Pan.” In the Australian premiere of “Peter Pan: The Musical,” created by West End producers George Stiles and Anthony Drewe who are also well-known for their hugely successful production of “Mary Poppins,” Jasynda played the seminal character of Tinkerbell. A character somewhat difficult to prepare for, because of the physical challenges of the role including wire work and choreography, Jasynda gracefully stepped up to the plate and drew inspiration from the ‘Tinkerbell’ franchise and original “Peter Pan” films.

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Jasynda Radanovic as Tinkerbell in “Peter Pan”

Jasynda’s portrayal of Tinkerbell was crucial to the production’s success, as she not only brought the character to life in an interesting way, but Jasynda’s diverse and unique skill set in the areas of dance, choreography and puppetry were put on show and critical in ensuring the show impressed audiences. She mentions how renowned choreographer Mel Warwick and her “worked together every rehearsal to create new steps and [figure out] how to include props…Mel brought in a swing coach to teach us aerial movements, to create the illusion of flight.”

Jasynda’s achievements as an actor in the world of live entertainment have helped her build a reputation to the point where she was asked to perform the lead role in a production of Andrew Lloyd Webber’s “A Whistle Down the Wind.” As Swallow, Jasynda had to play a fifteen-year-old girl grieving the loss of her mother while managing a distant relationship with her father. On Christmas Eve, Swallow discovers a mysterious man hiding in her family’s barn, bleeding from his hands and feet, leading her to think the man is Jesus. Such an important role and production again called on Jasynda’s distinctive abilities as a triple-threat, using her voice, body and performance skills to entertain audiences in a sold-out UK-Wimbledon season directed by Roger Jones.

It’s rare nowadays to find triple threats and trained stage actors who use their experience treading the boards to lay the foundation for a successful career in film. Jasynda proves that the tradition of excellence – where an actor can refine and expand their skill sets, not just a social media following – is the real key to success.

 

Rhythmic gymnastics coach Ana Perez helps young Spanish athletes soar to success

Rhythmic gymnastics is so much more than simply waving a ribbon. It is about precision. It is a sport and an art form. Athletes must be in incredible shape, but be trained in ballet and other styles of dance. Spain’s Ana Perez knows this well. She is both a successful gymnast and a celebrated coach, lending her talents to help train future generations of gymnasts while still remaining in the shape of an athlete ready to step on stage.

Perez’s coaching abilities have earned her a reputation as one of Spain’s best. She is internationally sought-after, and has worked with many award-winning athletes, helping them get to where they are.

As a coach, it is very similar to being an athlete, but on the other side of the competition. I still train five days per week plus one or two days more on the weekends for competitions. Really, it’s different because you have to convey your knowledge to the girls, but I love it. The opportunity to teach girls since they were young is amazing, I enjoy a lot with my work and also, I learn a lot every day from them,” she said.

Earlier this year, Perez showed Spain and the world the caliber of coach she is while training Aitana Ramos for the Absolute Spanish World Championship, the highest level of competition that the country offers. Ramos was trained for her individual season by three coaches, as this is a rule regulated by the Spanish Federation of rhythmic gymnastics in the beginner category in the Absolute Spanish Championship. Together with two other coaches, Perez trained her with the purpose of classifying herself in the preliminary round, since she was provincial champion thanks to the sum of her three exercises. She ended up taking second place in the autonomic phase and she classified herself for the Individual Spanish Championship in June.

“You feel very proud because what I have learned since I was little, which is to do gymnastics, is now what I teach and I do so with the advances of the rhythmic gymnastics code as established by the International Gymnastics Federation. It was extremely satisfying. For Aitana, it was the first time she learned with the maces that I taught her, and her improvement was very remarkable. She performed a great competition, both in the exercise of maces and in the rest of the hands-free and ball exercises. In this way, Aitana was selected the following year by the technification team of the Valencian Community,” Perez described.

Perez was responsible for making the choreography of juggling clubs, looking for the music and creating the choreography in order to obtain strong results. She supervised the rest of the choreography with ball and hands-free. By doing so, Ramos got the best possible position with the sum of the three apparatuses, achieving very high results of the 50 beginner gymnasts that participated.

Perez’s fellow coaches, Alicia Gaspar, who trained Ramos with the ball, and Julia Marin, who trained her in hands-free, knew Perez’s contributions were pivotal to the gymnast’s success. The two of them say Perez’s choreography was “perfect” for Ramos, and she knows exactly what the sport should be. They describe her as an excellent coworker who is essential to their team, always giving advice and modifying choreography to make it the best it can be. However, they weren’t the only people impressed with Perez’s work.

“Ana is very friendly with the girls. They love her and also her work. Ana’s work during the year is very important for our Club because we have a lot of girls to pay attention to, not just during the midweek at the training, but also at the competitions during the weekend, when we have to travel with the gymnasts around different cities and places and we have to take care, motivate and have fun with the girls. Our job is our passion and Ana is the reflection of that. She always has a smile in her face and is always creating a good work environment,” said Ines Gaspar, Coach of the Morvedre Rhythmic Gymnastics Club.

Perez had seen success at the same competition three years before, bringing her team to victory and taking first place. However, this year she coached an individual rather than a team. In the individual competition, the five best gymnasts in each community of Spain in each category are chosen to compete. It is at a very high level where the best gymnasts go. Every gymnast wants to be part of it. Although Ramos did not win, Perez could not have been prouder of the young athlete.

“Aitana was not a winner but both my teammates, Julia, Alicia and I, we were very happy, since Aitana had managed to be among the best in Spain doing a great championship in her three choreographies. Aitana had small mistakes that are normal because she is a gymnast who is learning and because of her young age, because she was only 12, she lacked experience which she will gradually acquire,” said Perez.

With talent like Perez’s, we can continue to expect greatness from this coach. Countries around the world are looking to have her train their rhythmic gymnasts, and there is no doubt that she will continue to see them soar to success.

 

Photo from left to right: Marta Belloch, María Ripoll, Ariadna Moya, Daniela Sese, Aitana Ramos, Alba Acosta, Ana Perez

Videographer Maria Aguado takes us back in time with Button Barcelona

Maria Aguado has always known she was meant to be a filmmaker. Since the age of seven, she wrote screenplays and made movies. At the time, just a small child in Barcelona, she filmed her dolls, editing the footage, unaware of what she was really doing. She grew up holding a camera, and to this day, nearly twenty years later, that remains true.

Aguado’s unique eye has greatly contributed to the success of many brands who seek her services. Just last year, the company Button Barcelona reached out to the videographer to make a promotional and informative video about the brand that would be played at a Button Barcelona event, as well as two other videos to be used to promote the brand on social media.

“I really liked the romanticism that creates Button Barcelona and I wanted to be a part of it. They emphasize how everything worked in the old times, enjoying every step with serenity and a slower rhythm. I was happy to express this through audio-visual,” said Aguado.

Button Barcelona is a company inspired by the way people used to live sixty years before the industrial revolution in a small village in Barcelona. They sell all type of products with one thing in common: bringing back the traditional methods of production and elaboration with hand-made products. As a videographer and editor, Aguado had to transmit this idea to the audience. She filmed and edited three videos for Button Barcelona. The first one was a series of interviews explaining the story of Button Barcelona. The second was the “making of” of the photo shoot. For the third video, she edited the previous two videos together, for the Button Barcelona event. All three were posted and used on social media as their marketing campaign.

“The shooting was really fun. We immediately became a good team from the start. The event was also amazing, my video was screened and we were all there, overwhelmed by the story the video shows and the whole experience,” Aguado described.

While shooting, Aguado filmed the models in different parts of the village doing antiquated activities, such as washing clothes in a bucket of water, going to an antique cinema, and sewing clothes. She truly shows really the audience how these people used to live, emphasizing the essence of the company.

“Button Barcelona is everything that defines us, differentiates us and reaffirms our personality. That’s why I decided to select every single piece that showed a narrative in order to create a story inside a fashion video,” said Aguado. “Through the shooting and the editing, I transformed models into characters. This is the nice and tricky thing about editing, with just one look, a movement, a step, you can create a story, a narrative structure. The tricky part is to know when you are cutting a video and why, it all has to end up making sense in order to touch the audience. Also, remembering all the material in order to be fluent and creative. The brand’s idea is the opposite of frenetic; it’s all about taking your time to produce with love. I showed this by carefully selecting pieces of music and mixing them together. The rhythm plays a very important part too, music and video have to dance together.”

The final video is eight minutes long. It begins documentary style, interviewing the various people at Button Barcelona, and explaining the story behind the company. The final five minutes feature the “making of” from the photoshoots. Aguado perfectly blends the shots to the music, editing the cuts to the exact beat of the song. It does not appear to be a promotional video, but instead an artistic music video, where the models are simply people enjoying their life rather than working. The result is outstanding.

“Maria was given full freedom to create both videos and the result was even better than what we had expected. She is a very hard worker with a positive attitude and creative mind! Her creativity and passion for what she does is what makes her so good at it,” said Candelaria Turrens, CEO and Founder of Button Barcelona.

The three videos were crucial in branding Button Barcelona. They explain the company’s idea, and introduce the world to the members of the brands Button distributes. Without Aguado, the event would not have been the success that it was, and the brand itself could not have achieved what it has today. She captured the company’s essence through the lens of her camera.

“It felt like we were teleported to another time; the times Button Barcelona tries to keep in our lives. The story was clearly shown to the audience, they could feel the essence of the brand and really enjoyed it. The video was repeated every half an hour, people kept asking to see it over and over again. It was amazing,” Aguado concluded. “I believe I showed the value of the simple way people used to live, the romanticism of the old times, enjoying every step with happiness, calm and serenity.”

TRANSFORMING THE SMALL PARTS INTO BIG ROLES WITH AVI AGARWAL

Here’s the secret that many involved in the arts don’t want to tell you; there are two types of professionals in these industries: those who desire esteem and those who just want to be creative. Everyone likes to be respected, that’s completely understandable but some need it more than anything else. It’s up to psychologists to explain the reasons for this. The true believers of the creative world simply want to create, it’s the oxygen to their career. Actors like Avi Agarwal can be seen in films, TV productions, theater plays, and commercials. For him, each of these is simply another opportunity to do what he wants to spend every day doing. These many differing productions not only flex different acting muscles for him but they also reach entirely different sections of the public. A famous and respected director might see his work in a play such as “The Crossover” (the LA production in which Avi performed multiple roles) while old friends on the opposite side of the planet reach out to him in excitement having seen him on a global Amazon Prime commercial. The lack of ego Agarwal possesses is palpable when speaking with him as it becomes easy to comprehend that he is best categorized as an actor who simply wants to spend his life acting. They say that variety is the spice of life and this actor’s commercial work alone attests that he is compiling an eclectic collection of vocational and acting experiences.Headshot 5

Appearing in the Amazon Prime commercial titled “Speed. Selection. Underwear for your hands. Get it all with Amazon Prime”, Avi was seen by more than three million viewers. This advertisement was presented through one of the most ubiquitous of all formats in the world, Facebook. Due to the extremely brief length of commercials, directors of these productions cast memorable and charismatic actors, the type of individuals who stick in your memory. Director Steve Mapp stipulates that both Agarwal’s appearance on camera and his ability to not over-perform made him effortless to work with. Avi comments, “It’s proof that you can’t try to make sense of this business, you just take each situation on its own merits. I’ve done plays where I rehearsed for more than half a year to perform and films where it was months of preparation. When I was cast in the Amazon Prime commercial, I simply showed up, had a conversation with Steve [Mapp] and then did a few takes. I had people from places as far as London reaching out to me with excitement when they saw me. It’s funny and it makes you thankful that people are excited about your career.”

It’s this humble perspective and staunch work ethic that have made Agarwal appreciated and desired by many professionals in the production industry. Director Justin Bookey confirms, “I hired Avi Agarwal for my production company’s shoot of an online commercial with a widespread management industry audience. His professionalism and skill made him shine in this role and the video garnered industry awards with his help. His great attitude and flexibility on the set also made him a valuable asset. He’s got a unique blend of quirkiness, timing, and expressiveness that will serve him well in a variety of comedic and dramatic roles. I feel lucky to have found him.”Headshot 6

This commercial is a sort of an innuendo on how not to run an agile meeting. It’s a comic take on the most common mistakes made by the employees and employers. Such occurrences as when an important topic is being discussed and someone interrupts with the silliest of questions, people being on their phone instead of paying attention, insecurity about their job resulting in hoarding information, people lying about their work, over enthused employees, etc. Avi portrays a nerd at an office meeting where everyone is quirky and the team leader pays more attention to his own interests than creating a cohesive team. The production was created for industry outreach and was shown at the Global Scrum Gathering in San Diego where it received enthusiastic praise and reactions.

In a bit of a stretch that called upon his heritage, Agarwal used his knowledge of Indian Culture to portray the character of Pastor Sanjay in “The Great Controversy.” The scene is set in a church where the younger pastor (played by Agarwal) is more inclined to understand and compromise to the senior pastor but we also see the senior pastor bending his rules to adapt to the younger generation. Avi appears as the same youthful pastor happily dancing to music in his office. In “Are You My Mother” Avi is seen in a tale which depicts how the older and younger generations are struggling to adjust to each other’s ideas and tastes. It’s displays the impact on two insanely big generation gaps. This commercial is all about how all single people are always pestered by the older women around them about finding a partner and getting married. It’s based on an Indian single man being imposed on by an elderly Indian woman whom he is not even related to. The goal of both commercials is to promote the idea of diversity in the church. This actor admits that he was more surprised than anyone to be given the role but concedes, “I was thrilled to be a part of such a commercial which is different because it is promoting diversity in the world. I mean, honestly…before this work, I did not know that people made commercials to invite different cultures to churches and these two were especially targeted towards the younger members of society. I feel blessed to do such a commercial. It promotes the fact that people from different cultures can be pastors at a young age and in most cases can be funny.” That would not be as possible without Agarwal and the director of the two projects, Philip Sherwood notes, “It’s so obvious that Avi takes great joy in his craft. He is a great actor and has the ability to lift everyone’s spirits on set…which is exactly what his character was doing in the action of these commercials. To this day I don’t know if that was who Avi is or if he was so deep in the character that he never left it. That’s a testament to just how truly great he is.”Headshot 3

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