British actress Scherrikar Bell’s combination of natural talent, technical skill and intuitive gift for manifesting an emotional reality qualifies her as an extraordinary force. From her 2011 start on stage in London’s West End to her extensive film and television work (credits include roles on BBC’s “EastEnders,” “Famalam,” “Doctors”), Bell unfailingly radiates an engaging quality that profoundly enhances every portrayal.
Her memorable performance as a professional assassin in masked British rapper SL’s “FWA-Boss” music video is a prime example of the inescapable Bell charisma.
With over 100 million streams of his music to date, the enigmatic, teenaged SL is one of UK hip hop’s most important and fastest rising artists, and landing her role in the video (SL’s first single of 2019) was a plum assignment for Bell.
Helmed by the award winning director Myles Whittingham, the deeply cinematic film short showcases the masked rapper’s downbeat, almost nonchalant UK drill sound—a smooth, minimalist mid-tempo style—and Bell’s lead character anchors the video from it’s opening through to its final shot.
As SL’s low key rhymes roll above the track’s glimmering, almost meditative beats, we see Bell donning a nun’s habit, then cut away to an exterior where the Mother Superior calmly approaches an automobile, produces a wicked looking automatic handgun and shoots the vehicle’s occupant at point blank range.
It’s downright startling moment—made all the more so by Bell’s serene demeanor and measured pace—and she draws the viewer in close as we witness a series of similarly deadly encounters.
A subsequent sequence find her clad head to toe in black leather (an updated Emma Peel comes delightfully to mind) and wielding a high powered sniper’s rifle which she uses to coolly dispatch a trio of obvious ne’er do wells before breaking into a lethal Mona Lisa smile and slowly sauntering over to retrieve chrome-plated brief case from one of her victims.
The unforgettable instant when she cracks that malevolent grin is so subtly evil and cold-blooded that it qualifies as an absolutely masterly piece of acting, one that Bell makes look so easy but is, in truth, an example of deep stagecraft.
It’s the ideal set up for the next murderous tableau, a scene straight out of Hitchcock—Bell strolls wordlessly up to an approaching woman, suddenly produces a nasty looking shank from within her sleeve to adroitly deliver a swift shocking stab, another deadly encounter stunning in its almost mechanical precision.
Bell’s comprehensive involvement with the role allows her to inhabit this icy-hearted murderer so convincingly that it made the video a fan favorite, with almost 4.5 million views since its March 2019 release. Intriguingly, the video ends with her appearing in SL’s living room then fades to black with a lingering “To be continued” screen title and an open-ended question as to what she was doing there—reporting to her employer or preparing to dispatch him?
The mood and mystery of the video inspired multiple fan-made reaction videos and cemented SL’s reputation as one of the UK’s fastest rising stars, and there’s no question that Bell (currently featured on the BBC “Teach The Victorians”) and her blood curdling contributions to the video played a significant part in making it such a sensational, feverishly viral internet and commercial success.
It seems Britain’s Ron Carroll has always known what he was destined to do in life. As a child in Liverpool, he used to play newsrooms in his bedroom, obsessed with typewriters and tape recorders. Even at that young age, the idea of being a journalist and creating compelling stories for the world excited him. When he finished university, he never felt lost the way so many do, wondering what their next move was. He knew he was going to be a writer, and quickly got his first job working for a newspaper.
Now, as a showrunner and development producer, Ron’s passion for detailed and accurate storytelling is seen on a grand scale. He traded in a pen and notebook for scripts and sets and has never looked back. Once his career in print journalism had taken off, he began wondering what else he could sink his teeth into. Television became the obvious next step.
The transition started when Ron was working as a senior producer on US talk shows. He went back to work in Britain for a while and got a really interesting opportunity, which came to him the moment he stepped off the plane. Sky TV, one of the UK’s largest networks, was launching a new daytime television show. It was live with phone-ins. They asked Ron to develop the format for the show and produce it, and that really put him on the career path he is on today, an industry leader in his country, developing new formats and launching new TV and Digital projects.
“It may not be everyone’s dream job, but it was one of mine. I loved producing talk shows. I still do, if I get the opportunity. Nothing is better than writing a funny line for the host or having a guest share a story and getting an immediate reaction from a live audience,” said Ron. “I get to meet all kinds of people. I have interviewed A-list celebrities, got to produce shows that make life-changing dreams come true for people, and in some small ways made a difference.”
Audiences all around the world have enjoyed Ron’s shows, whether binge-watching Blown Away on Netflix or waiting each week for the newest episode of Canada’s Next Top Model or Game of Homes. Ron knows how to tell a good story, and his roots in journalism only fuel his passion for reality television.
“When I am developing a new show, whether it’s my own idea or it belongs to a production company that hires me to help bring it to life, I am very guttural about it. Over-thinking can be the curse of death. I have witnessed great show ideas get grinded to a pulp because producers over-think. I always say know what you like and make the shows you love. I like to produce shows that have heart, humor and hope. Shows that genuinely make a difference to people’s lives, which is why producing Undercover Boss was so rewarding. At the end of the day, I am a viewer first and a producer second,” he said.
Ron has developed a “3-H formula” based on his success: Heart, Humor and Hope. These characteristics are always at the forefront of whatever he produces. When he looks back on his career, he has had many highlights, but it is making a real difference through his work that fuels him.
“I was the lead story producer on an ITV show that aired live across Britain on Christmas Day, and I had people in tears on both sides of the camera because of surprise reunions, uniting families across the globe. Well-crafted shows should connect with viewers in real and tangible ways,” he said.
So what’s next for this industry titan? Ron has several new shows that are at various stages of development, including the community-uniting format “The Tree” that he is very excited about. He also has several other shows in the works, in conjunction with collaborators, which include an exciting new design competition format, a reno series, and a fun food competition show. In addition, he has a strong and growing reputation as a content consultant. He is in increasing demand, working with production companies in the US, Canada and the UK, helping trouble-shoot their shows and help devise formats, pilots and presentations for both TV and Digital platforms. For those looking to follow in his footsteps, he offers some wise words:
“It worries me that so many people seem to leave media courses and not know how to apply for a job. That’s a problem and they are being disserviced by colleges and universities. Know what you want and network. That’s code for pick up the phone and write emails to heads of departments. CC-in Human Resources if they have them but don’t rely on HR. Reach out and ask for meetings directly with frontline creatives. You have to be bold and tenacious. It’s a tough business and breaking into it is more competitive than ever. Some people will love you and some people won’t, because they don’t get you. There will be times when doors won’t open and you’ll get career-blocked. But, generally, if you don’t have too big an ego and you are willing to listen and learn and work hard, you will be welcomed with open arms, across all departments. And when you finally get to break into the industry, don’t work for free or at a reduced rate. Know your worth. Every time someone works for free or at a reduced rate, they devalue the industry they want to be part of,” he advised.
When others are asked to describe acclaimed entertainment journalist Maurice Cassidy, the words ‘passionate,’ ‘hardworking’ and ‘reliable’ frequently pop up. In a current news landscape filled with a multitude of bloggers, self-proclaimed influencers and ‘fake news,’ Maurice Cassidy has risen to the top through sheer integrity and hard work.
Indeed Anna-Marie LeBlanc, the founder of CelebDirtyLaundry.Com, an entertainment news outlet that boasts more than 15 million readers per month, sings Maurice’s praises when asked about how she has known him since he started in the industry, and seen his rise through the journalism ranks.
“Maurice always had a passion for entertainment, even when he was working as an intern,” Anna-Marie exclaims. “He didn’t mind covering the articles that others would skip out on because they were deemed ‘boring.’ In terms of reliability, Maurice could not be faulted in any way.”
Anna-Marie also elaborated on another of Maurice’s strengths, patience.
“There were several instances were breaking news would need to be covered on our main site and given that Maurice was living in London and our writers were located in the United States, Maurice would more or less update the site on his time zone, which greatly helped us upkeep our traffic 24/7.”
As many others will attest as well, Maurice’s patience is one area of his character that has led him to excel at what he does.
While writing for CelebDirtyLaundry.com, Maurice experienced tremendous success as an interviewer of some of the hottest contemporary stars, such as pop star Natalia Kills, whom he marks among his favourite subjects to interview, and Mayra Veronica.
“I remember being asked if I wanted to interview pop singer Natalia Kills, and the idea of interviewing a celebrity left me feeling nervous, seeing that I was still a teenager at the time, and I had never interviewed someone before,” recalls Maurice. “Needless to say, the interview went smooth and, again, it made me fall in love with journalism all over again because I was stepping into situations of my field I had never been before.”
While Maurice’s success as a journalist has continued to flourish, his humble memories of how he first began in such a competitive industry have kept him grounded throughout.
“I started writing from a very early age; I believe 16. I started interning for an entertainment website, which had a fairly large audience with over 4 million readers a month. I would produce roughly five 400-word articles per day and for each of those posts, I’d make, maybe, $3.”
A low-starting salary however was not enough to deter Maurice from pursuing his passion and far-reaching talent as a journalist. He elaborates.
“The money was simply complementary to the dedication I had put in those articles. I remember when I first started writing in the field of entertainment, I didn’t know how to phrase sentences effectively, or in channeling the tone of a news outlet.”
Maurice’s persistence and attention to detail has clearly served him well. His reputation has also been bolstered by his experience as an entertainment writer for the popular news publication the Inquisitr, which averaged 90 million page views per month during the time that Maurice’s pieces were being published on the site.
“Upon having heard about the [Inquisitr] job role as a freelance journalist, I immediately applied, but it was a tough process. There was a 50-page handbook that every application must read before they take on a quiz consisting of roughly 40 questions. All of them had to be correct in order to be even considered for a position,” recalls Maurice about the rigorous process.
Ultimately Maurice’s dedicated nature and willingness to devote himself to the challenge of completing the application process for the Inquisitr paid off, and he was chosen out of thousands of other applicants. Though it was still early on in his career, Maurice was steadily climbing the ladder.
He admits, “It was a great achievement given that this had been the biggest company I had worked for at that point.”
Maurice’s experience at the Inquistr gave him the opportunity to exercise his skills in a uniquely independent and creative way, allowing him to flourish as a writer and reporter, not to mention the fact that his pieces attracted international attention.
He explains, “While I was at the Inquisitr, you really do work independently. There’s nobody really telling you what to do: you choose the stories you want to write and focus on making it the best possible article of that particular topic.”
In one story, Maurice chose to focus on Grammy-award winning superstar Mariah Carey and her performances, a buzzing subject considering Carey’s international appeal. Catchy, poignant and an invigorating read, Maurice’s article revealed his knack for catering to the gossip interests of a hungry public. He proved his ability to snuff out stories that most interest the Inquistr’s readers through his coverage of Jennifer Garner and Ben Affleck’s marriage woes. In both cases, such stories required a highly specialised understanding of the entertainment industry and Hollywood that only a select few seem capable of mastering.
The freedom Maurice enjoyed while serving as a lead entertainment journalist at the Inquisitr brought with it a unique set of demands, such as those that required him to push his skill as a photography editorto the next level. Never one to shy away from a challenge, he quickly became a skilled Photoshop master, which gave him the power to effectively curate the visual imagery that accompanied his stories.
Over the years the German-native has become increasingly well-known for his journalist work as a showbiz reporter at the Daily Mail, a flocked to news publication that receives over 270 million page views per month.
“Landing a position as a showbiz journalist at the DailyMail was a pivotal moment for me because I grew up reading this particular news publication in my teenage years in London,” Maurice admits. “Two weeks into my position as a showbiz journalist for one of the biggest media firms in the world, my editor Heidi Parker had assigned me to write a breaking news article which was to be featured on the frontpage of the website.”
A rare occurrence for a new writer to land a front page story at such a massive outlet, Maurice covered the death of “Sons of Anarchy” star John Vasquez, who passed only minutes before he received the alert at the news desk.
He recalls, “I was initially nervous, given that I was still new at the company.” Despite his nerves Maurice’s journalistic dedication persevered and he not only published the article with a record turnaround time, he continued to update the story as more details emerged.
Daily Mail covers live red carpet events on a daily basis, as arduous undertaking considering all of the occurrences that Hollywood has to offer its A-list celebrities. As a showbiz journalist, writers like Maurice are often assigned to recap outfits, such as those at big event including the 2019 Breakthrough Prize Awards and the GLSEN Respect Awards.
“It can be challenging sometimes to keep up with all the big names showing up on the carpet and finding different ways to describe each ensemble. At this point, you somewhat rely on teamwork; we’d often support one another in writing up red carpet events such as a recent article I did on Kendall Jenner being named Icon of the Year at the Revolve Awards,” explains Maurice. “It was a collaborated effort given the amount of details that had to be covered in the story, but, again, the experience was to partner up with a colleague and put a piece of content together.”
To go from being a loyal patron of a news outlet to becoming one of their revered writers has got to be among the top achievements in terms of personal fulfillment for any journalist, and Maurice recalls these moments fondly.
“I remember being on the bus, on my way to school, and I’d be reading all the latest news they had to offer. So, when I found myself in a position where I was even just interviewed for the role, it felt very surreal at that time. Writing for a company that boasts of [that many] readers is nerve wracking when you think about it, but it left me feeling with so much excitement… I couldn’t wait to embark my career in journalism at an established firm as big as Daily Mail..”
While readers across the globe have embraced his writing, he takes the praise in stride, never failing to recognize what matters most is doing his job.
Art director Corinne Daldorph is known and respected throughout her field for spearheading dozens of innovative campaigns for a long list of illustrious brands. Her job demands that she draw attention to her clients, many of which compete for consumers in a saturated market. To that end, Daldorph is remarkably effective. Her expertise covers a broad swath of applications within the creative and advertising industries, including an unmatched talent for the use of social media platforms to reach potential customers in the most crucial demographics.
“Without labeling myself as an Art Director at the time, I think my first art direction position was in my own company,” Daldorph said, describing her early experiences with the enormous array of responsibilities her future career would hold. “I would create concepts, be on shoots making sure the overall idea and execution were in line with the concept, and then oversee the entire edit.”
For decades, her predecessors focused primarily on the artistic and creative side of advertising. In the modern world of social media and big data, however, there are more tools than ever to help advertisers identify who their current and potential customers are and what appeals to them. One of the effects this explosion in the use of “big data” has had is to create a sort of arms race within the advertising industry. The cost of ignoring or misusing these new tools can be staggering. Working as an art director in advertising today demands that Daldorph be as fluent in the high-tech data-driven aspects of the industry as she is with the more conventional creative component.
“I got interested in strategy and worked for a start-up as an influencer marketing strategist, at the time when influencers started to become more and more relevant. I moved to New York, where I continued my career in integrated strategy,” Daldorph said. “The plan was always to return to the creative field once I gained an understanding of how data works, in order to make smarter creative work… Having an understanding of how to work in a social field is crucial not only for advertisers, but for any creator.”
Daldorph stands at the cutting edge of the advertising industry. Not only is she an exceptional creative force in her own right, she’s also capable of utilizing the full potential of social media platforms to deliver meticulously-crafted content to millions of possible customers.
Among her illustrious clients is Hugo Boss, the iconic German fashion company. The Hugo Boss brand has long been associated with its ultra-high-end formalwear, and is perhaps best known for its sleek and stylish men’s suits. In 2018, however, the company began a new venture to reach a more youthful, casual clientele. It would continue selling its classic, more mature formalwear under the brand name BOSS, while offering a new line called HUGO, which embraces a younger aesthetic and audience. Determined to put the best team together to promote the launch, Hugo Boss contracted advertising firm Annex88, where Daldorph worked at the time.
“I, together with Annex88, was tasked to create a campaign to highlight the collaboration and to create hype around the launch event,” she explained. “This was the first big activation for the HUGO brand which allowed me to not only create a multi-platform campaign, but to establish their social presence and legacy.”
Because of her proven effectiveness on similar projects, Daldorph was the obvious choice to head the project. The firm immediately approached her to be the art director for the campaign.
“Hugo Boss is one of Annex88’s clients, and I was assigned to the project as they saw it fit my skill set, as it tied social concepts together with an experiential execution,” she said. “Together with Annex88, I was tasked to create a campaign to highlight the collaboration and to generate hype around the launch event.”
As the lead creative figure, Daldorph was given an immense amount of responsibility on the HUGO release promotion campaign. She headed up the campaign’s social media channels, designed imagery for each of the accounts, and developed promotional concepts that would connect the brand’s roots with its new brand ambassador, Liam Payne. Fans of the enormously successful boy band One Direction will remember Payne as a singer in the group.
“I was the lead creative for the entire campaign, in which I was responsible for creating digital teaser content for HUGO’s social channels including Youtube, Facebook and Instagram,” Daldorph recalled. “By taking inspiration from HUGO’s logo and the Liam Payne campaign footage, I designed the profile pictures for all of the channels. To further our teasing phase, I was tasked to come up with a concept to tie-in Berlin with the overall image of Liam at the forefront of music and fashion.”
Her tireless efforts and brilliant creativity were critical to the campaign’s ultimate success. The amount of work Daldorph did on the HUGO campaign drove a massive wave of buzz around the launch. Those who worked alongside Daldorph on the campaign saw up close just how talented a leader she is. Among those is Reginald Van Nurden, Assistant Creative Director at Annex88.
“I’ve worked on a number of accounts, projects and campaigns with Corinne over the past two years, each one more complex than the last,” Van Nurden said. “Working with Corinne is an incredibly collaborative process driven by both strategic insight and pure creativity. In tandem with her indefatigable work ethic, these qualities contribute to an incredibly strong working experience.”
The HUGO launch was not the only Hugo Boss campaign on which Daldorph worked. She was also at the forefront of the company’s other big launch event for the BOSS line. The counterpart to the HUGO line, the BOSS line was aimed at a more traditional and mature clientele. Daldorph elected to design the campaign around a concept that while the new line was formal, the high-end fashions were versatile enough to be worn in any occasion.
“I was the sole art director on this campaign which included everything from concept, choosing talent and locations, making storyboards and directing on set,” Daldorph explained. “I was tasked to shed some light on what’s possible to do while wearing a suit. I picked athletes from the worlds of BMX, basketball, skateboarding, and freerunning, with campaign content featured on the brand’s website and Instagram. By working with a range of athletes, BOSS is showing consumers there is a place for tailored suits in more adventurous settings.”
The BOSS campaign, dubbed Suit Challenge and featuring actor Chris Hemsworth (of Marvel’s “Thor” and “The Avengers” series of films), was an enormous success under Daldorph’s leadership. Olivia Reid Cooper, senior art director at the marketing and advertising firm Laundry Service, worked with Daldorph on the launch event campaign and sang praise of her colleague.
“I worked closely with Corinne on an influencer-driven project featuring Chris Hemsworth called Suit Challenge for the fashion brand Hugo Boss. Corinne created and executed the campaign to shed light on what exactly is possible when wearing a suit, collaborating with athletes from a variety of sports,” Cooper said. “Corinne brought a high degree of craft to both the ideation process and to her directing of the video series for the campaign. It’s by her hand that the project came fully to life.”
Daldorph’s experience leading the campaigns for Hugo Boss granted her a sizable advantage in another of her incredibly successful projects. One of her most effective projects to date, at least in terms of its social media reach and response, is the campaign she ran for the launch of the MAFF.tv website. The site’s name is an acronym for ‘Music, Art, Fashion, Forward,’ fields which comprise the central focus of the media platform’s content.
“The platform highlights new and upcoming artists as well as established musicians, curators and painters to name a few. All of the content lives in the world of either music, art or fashion, the purpose being to bring those worlds closer together, with creativity as the common denominator,” Daldorph said, describing the project’s objectives and how she became involved.
“Lauren Nadel, the founder of MAFF.tv, had seen my work for Adidas Originals and had been to a few events I art directed. She reached out to me and we had a conversation about it, and she immediately brought me on.”
Nadel swiftly saw how valuable an asset Daldorph would be to the site’s ultimate success. For MAFF to take off, it was critical to spread awareness of the project and to steadily increase the momentum of the growth of its user base. The first step was to constantly keep the site full to the brim with content from new artists, designers and musicians. The next challenge was to reach through the noise and tap into the deep well of ideal potential users. This particular challenge would be Daldorph’s domain, and was yet another opportunity for her to prove herself an unrivaled art director. According to Nadel, she couldn’t have hoped for a more skilled and efficient person for the job.
“Corinne art directed the most beautifully designed site, being a master of Adobe creative suite and understanding the web and its code. Corinne developed from scratch our latest CMS and front interface in a trendy and brilliant way,” Nadel said, explaining how varied and important Daldorph’s work was to MAFF. “Not only did Corinne spearhead the creative direction of the website but she also leads our social channels… She was responsible for the brand’s art direction and graphic design for all mediums, and she contributed tremendously to the success of the design team and marketing program.”
Measuring the success of a campaign like MAFF’s is much more accurate and immediate in the digital age of big data. Upon taking charge, Daldorph immediately set about exceeding even the most optimistic hopes for the campaign’s success. Nadel, who had placed her confidence in Daldorph, was blown away by the results.
“Under Corinne’s direction, MAFF’s social media followers increased by 700-percent in less than three months — improving the engagement and visibility of the brand, as well as the sales,” Nadel said. “Corinne has garnered up nearly a 10k platform across social networks within 3 months. She has strategized and creative-directed our YouTube channel, which has a total of more than a million views.”
The level of growth seen following Daldorph’s work as MAFF’s art director is simply staggering. The number of MAFF.tv site users and social media users sharing posts about MAFF grew to a fever pitch, building a solid foundation for the site’s future. Much of Daldorph’s success with the MAFF campaign can be attributed to her strong personal belief in the project’s importance. Unlike other streaming platforms devoted to a single niche, MAFF offers artists and creators across mediums the chance to be featured in the spotlight.
“When all of the spotlight shines on the musician, it’s usually not visible who was behind the production of the actual video. So with Maff I saw a possibility to bring a greater focus to the creators themselves,” Daldorph explained. “Every single person that we know who was a part of a given production automatically gets their own hubpage on the site that will be populated with all of their content.”
The spirit of MAFF reflects Daldorph’s own beliefs in the power of art to reach the masses. In a saturated industry, she stands out among her peers as one of her generation’s most skilled and successful art directors. Entrusted with the success of hugely-expensive campaigns for brands like Adidas and Hugo Boss, she has never failed to exceed the hopes and expectations of those who seek her out. Corinne Daldorph is an art director capable of maximizing the power and reach of her position far more effectively than any other figure in the industry today.
Award-winning British actor Jack Loy is used to attracting attention.
The 6’4” performer, known to worldwide audiences for his acclaimed work in ‘Jenifa’s Diary’ and the recent British crime flick ‘King of Crime’, nevertheless embodies the humility of someone shorter in both resume and height.
Such is the integrity of this artist though, that, while a towering presence on both screen and in real life, Jack is more concerned with leaving anyone with whom his work comes in contact feeling better for the experience.
“I think one of the best things about acting is that you get the opportunity to entertain people.”
The trained thespian, of part Indian heritage, goes a little further.
This might be by bringing a smile to their faces and an opportunity to escape ‘real life’ or it could be something that inspires new ideas and thoughts.”
It’s clear that this attitude at leaving a positive impression on people has helped Loy in more ways than one. Most obviously, Loy recently won the Best UK Actor Award from the London International Motion Picture Awards for his leading role as Nick in the film Beautiful In The Morning.
The most obvious of these is that Loy is consistently cast in a number of impressive productions all over the world, with a number of filmmakers jumping at the chance to work with him.
In the past few years, the stages and screens of the UK, India and Russia have been blessed with Loy’s presence. Next stop? The US.
“I’m really excited to be entering the U.S market. It’s surely the biggest acting market in the world.”
Loy is attached to a number of US projects, including one involving him filming across Nevada and Los Angeles. The role will call for him to use his well-known charm with a dose of darkness.
In the world of film and video, no other single craftsman exerts as much influence over a film as the editor. As the legendary Orson Welles said, “The notion of directing a film is the invention of critics—the whole eloquence of cinema is achieved in the editing room.” It is a very particular skill, one that demands a profound aesthetic sense, a gift for visual rhythm and a wealth of technical knowledge, a complex set of capabilities which editor/creative editor Haansol Rim possesses to the highest degree.
Whether he is doing a television commercial or music video, Rim’s visionary approach determines the tone, pace and feel of every project. With his international heritage (born to Korean parents in Germany) and the benefit of his classical training in fine arts and an extensive musical background (he is an accomplished composer, arranger and performer), Rim’s multi-faceted creativity always operates at the highest level.
The New York-based creative editor enjoys a thriving roster of jobs at well-known creative production company MATTE, and he brings in every assignment with an elegant final cut that perfectly complements the project and consistently exceeds expectations.
“His understanding and versatility of skills are priceless,” MATTE’s associate creative director Danny Yirgou said. “Because he has such a diverse background and experience in multiple fields, Haans knows how to stylize his edits and design them according to each project. For some he might edit focusing on the tempo of the film, creating a certain tone; vs on others, he might edit using more fast paced effects, and diverse frames to create a different speed and tempo, ultimately creating a completely different film altogether.”
Some prime examples of this impressive range are Rims’s work on commercials for famed luxury fashion brand Prada, athletic footwear giant Adidas and a promotional world tour announcement video for Grammy-winning EDM duo the Chainsmokers (recently named by Forbes magazine as the highest paid DJS in the world).
Taking on such a wildly disparate work load from some of the highest profile brands and clients in the world would intimidate many, but the gifted Rim —thanks to his coolly professional attitude and boundlessly creative approach—always makes it look easy
“As an editor, I choose works in which the director’s vision aligns with my editing style,” rim said. “I think synergy between the director and editor is essential to really bring to life the best version of the project.”
To achieve this end, Rim also applies a shrewd analytical approach: “Commercials are based on the client and the consumer, so I need to consider the psychology of the buyer. What would appeal to them? What shots, editing, and story would draw the consumer to purchase the product?”
That kind of comprehensive understanding and anticipatory finesse are hallmarks of Rim’s highly individuated and winning style as a creative editor. On the Chainsmokers video Rim, typically, nailed it from the start.
“I was initially assigned to work on the pitch video for this project,” he said. “The Chainsmokers loved our pitch, and chose us for the commercial. Since I had edited the initial pitch video, I got to edit the final work as well.”
“They were looking for the film to be visual effect heavy and overall, for it to look cool. I have a background in visual effects, so it was easy to collaborate with the VFX team. Based on the client’s feedback, we worked to make their vision come to life.”
“It was released earlier this year and seen everywhere. This was a world tour commercial for all of 2019, so it was posted in all video streaming sites such as YouTube.”
The Adidas job allowed Rim to mix stylish visuals with a semi documentary format: “The commercials are all heavily reliant on the client’s wishes,” Rim said. “So o celebrate the launch of James Harden Vol. 3 shoe line, MATTE brought the next chapter in James Harden’s ongoing narrative to his greatest fans, shooting over the course of two days through premium activations in Houston. Then, as creative editor, I matched the commercial to the director’s desired style and vision”
The Prada commercial was set in a particularly rich visual milieu—the Chinese New Year’s celebration, always a riot of giant lion dancers and fireworks.
“Prada wanted to pay homage to the Chinese New Year celebration with the aim to promote products developed specifically for this holiday,” Rim said. “The commercial was dedicated to modern Asian youth culture and style.”
Once again, Rim’s sensitivity and artistic skill as an editor perfectly suited the spot’s needs.
“Since the director’s goal was to make it seem like a one take film,” he said. “There weren’t a lot of shots, it was mainly a long single take shot without a lot of cuts. I tried to make the editing as seamless as possible to make it fluid.”
With his constantly growing resume of internationally known, high-prestige clients, Rim’s penetrating, holistic approach is a true recipe for success.
“I am naturally curious and analytical,” Rim said. “My brain works both ways, from beginning to the final product, and from the final product to the beginning. That’s why I am adept at handling these processes so well.”
Whenever John Wate steps onto a film set, puts his eye to a camera lens, and starts making a movie, he is living his dream. Directing is a pleasure he can’t compare to anything else; it allows him to be in tune with what is happening in front of him, and all his senses go into overdrive. He spends every day doing what he truly loves, and this passion translates directly into his beautiful work.
For this German native, making a good movie is all about the research. He always aims to find the perfect story and the right characters, with the singular goal of leaving an impression on his audience. With his work on the Smithsonian’s Epic Warrior Women film series and movies like Samurai Warrior Queens, he does just that, showcasing why he is an industry-leading director in his country.
“I would say as a director you are a storyteller, and the way you have lived and seen the world will organically shape how you tell your stories. I found that the world is a treasure trove that has so much to offer in terms of stories and characters. Once I find that ‘one thing’ that interests me, I can start digging and I usually find gold,” said Wate.
Wate has spent many years directing masterful films and television series, including the TV movie Samurai Headhunters in 2013, that allowed him to explore a unique part of world history. It is a documentary on the dark and brutal side of the samurai warrior clans featuring the life of peasant Masa who is forced into the ruthless world of the samurai.
For over a thousand years, the samurai have been celebrated as an aristocratic warrior class. Exceptionally skilled and loyal until death, their very name has become a byword for honor and dignity. This film reveals the unknown dark side of the samurai – a fascinating tale of greed, treachery, extreme cruelty and violent death. Based on newly discovered samurai war manuals, Samurai Headhunters reconstructs the life of a young peasant farmer who is press-ganged into a warlord’s army. Driven by his love for a village girl of noble birth, young Masa quickly rises through the ranks from simple foot soldier to venerated samurai commander. But his reward is to be one of betrayal, lies and finally forced suicide by his fellow samurai. Interwoven with this dramatic story, two British historians track down remarkable new evidence from ancient war manuals that show the true, dark world of the samurai. The drama documentary also features a living samurai master and his students, as well as CG animation, stunning re-enactments, original costumes and historic locations.
“Everyone knows the samurai as loyal, courageous fighters with a strong moral code – but not many people know that this is only part of the story. During the almost 200 years of civil war in Japan the samurai got rewarded for their deeds in battle, which often meant for the number of heads they had taken. The film explores the unknown dark side of the samurai, how they cheated, lied and murdered to gain favors and advance their careers, the forbidden love between warriors, the atrocities of samurai warfare, and the danger to rise to fame in such an environment. I found all these facts about the dark side of the samurai as grizzly as they were fascinating,” said Wate.
After great success with his previous film, Ninja Shadow Warriors, Wate teamed up once again with Urban Canyons Producer Sebastian Peiter and together with researcher Anthony Cummins, they researched and built the concept for the film. Living in Japan at the time, Wate not only had extensive experience, but he also had direct links to the famous Japanese film studios in Kyoto, and through all his previous other documentaries had direct access to Japanese cultural icons, such as sword masters, swordsmiths or traditional armourers. He was the ideal director for the job.
“You need to have a feeling for Japanese manners and that what they say is not always what they mean. I think a lot of the fascination for the samurai comes from the exotic mixture of stoic readiness, their manners and proper conduct in life and in battle. But if you want to show that, you have to know HOW they did certain things and why. You can’t just use a Western blue-print to invent what the character would do. At that time I lived in Japan, I spoke the language and understood their manners and hints, like that a certain gesture can reveal the opposite of what has been said. The timing, the tempo or movement of people speaking at formal gatherings. These are all subtle things that can build an authentic exotic flavor that is fun to watch,” he said.
Samurai Headhunters has been extremely popular since its release. It has aired in over thirty countries, not only on television channels but also various exhibitions about the samurai culture. It is currently showing in the prestigious Kunsthalle Munich, a German national art museum.
For Deborah Magnan, best known by her mononym, Debo, making a scene is a job requirement. As the creative director for a stunning range of clients, Debo has proven herself invaluable as an unparalleled architect of campaigns the world over. Her entire life has been shaped by the enormous influence exerted by those who held the title of creative director before her. Even as a child growing up in Cannes in the South of France, the power and importance of branding and marketing were apparent all around her.
“It was magical to grow up by the beach in that beautiful city,” Debo said of her upbringing in the legendary home of the Festival de Cannes, “and to be able to get an international vision of entertainment and branding from Cannes Film festival, the MTV parties, and TV and licensing conventions.”
That upbringing, immersed in a world where marketing is king, awakened an early passion within Debo. She saw the ways companies would generate massive buzz through all kinds of innovative marketing tactics, and she knew exactly what she was meant to do.
“I began by making my own events in partnership with Barbapapa, an old kids’ cartoon licence… The events became so big that the brand came back very strong both in the market and on TV, so I got a name for that,” recounted Debo. “Then I opened my first nightclub called the Mini Club. I was in charge of designs, fabrics, lighting, floors, the name and logo, DJs and special guests, marketing and PR, and even smell, I did everything, and it was a hit! I was able to cover all the creative aspects of the business, fulfilling the role of creative director.”
Since then, Debo has sharpened her instincts and expertise to become one of the most potent and innovative creative directors in the industry today. Her relentless determination to carry every one of her clients to the absolute pinnacle of their potential makes her an unrivaled figure within her industry.
Far more than simply marketing, branding, public relations or advertising, Debo possesses an uncanny sense for exactly what will make her clients’ brands trend and explode. It’s a product of the unceasing and unwavering focus she’s always devoted to her clients. Before she ever wet her feet with Barbapapa and Mini Club, Debo has always had a keen and intuitive understanding of each of her clients’ unique needs.
“I’m able to cover concept to design, branding to marketing, merchandising to food, beverage to menu and production to show,” Debo said, explaining the vast array of responsibilities with which she is entrusted. “I have a 360 degree approach that few people have in this field. I’m able to take a brand and make it grow in every direction and dimension — where a lot of other creative directors only focus on one side of the brand: either logo, production, or merchandising.”
As a creative director, Debo’s job is to guide her clients through the complex process of establishing and evolving their brands’ identities. To that end, she is an unrivaled force in the industry. Among her illustrious list of clients is world renowned, Grammy Award winning electronic music pioneer David Guetta. Working closely with Guetta, Debo planned and executed a worldwide tour of parties dubbed “F**k Me I’m Famous” to coincide with Guetta’s album of the same name.
“‘FMIF’ went from a party to an international lifestyle… I did all the merchandising and collection design for more than 1,000 different products. I was in charge of production, packaging, show concepts, prop design, marketing, and branding,” Debo explained. “That meant planning everything from the giant neon door to the lollipops giveaway, outfits, handling the full creative direction of performers, as well as the neon swing, onscreen visuals, merchandising, store design and advertising.”
Among Debo’s most inspired work is the remarkable campaign she designed for the Sugar Factory. A restaurant chain headquartered in Las Vegas, the Sugar Factory has expanded to 30 metropolitan locations in major cities around the globe, including New York, Chicago, San Diego, Dubai and Manila. The Sugar Factory relied heavily on Debo in order to reach that level of worldwide market saturation.
“I was responsible for creative direction, food and beverage concept, and the entertainment concept,” Debo said, describing the wide range of her responsibilities. “I did some branding, such as the Gummy Bear World logo, Foodgod candy box logo… I designed a full museum of candy, 20 rooms full of sweet experiences. I did a lot of food, beverage and entertainment concepts.”
It was Debo who conceived Sugar Factory’s greatest claim to fame, the Rainbow Slider Burger. A favorite of both kids and adults, the Rainbow Slider also proved immensely popular with the celebrities and influencer patrons who love Sugar Factory. The long list of big names who’ve helped make Sugar Factory wildly popular includes Kylie Jenner, Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria and Rupert Grint.
“The client was looking for a branding signature, and that’s what I did with Rainbow Sliders,” Debo said. “The sliders perfectly match the Sugar Factory logo.”
As it turns out, Sugar Factory was an absolutely perfect client for an innovative creative director like Debo. Most of her peers could only dream of successfully promoted a brand by creating a product that appeals to every age group, in addition to being wildly popular among some of the world’s biggest celebrities. For Debo, Sugar Factory provided the perfect opportunity to express her true talents.
“I love the fact that it’s a family business. They care about every detail of the company and are very open about creativity,” Debo recalled. “Sugar Factory will always give you a chance to test a new recipe.”
No matter who the client, where the venue, or what the brand, Deborah “Debo” Magnan’s innovation and tireless dedication put her miles ahead of her peers in the industry. For clients determined to stand out in the crowded arenas of hospitality and hospitality, there isn’t a shred of doubt that Debo is the best, most driven, and most innovative professional to have in their corner.
As a renowned 3D Artist, creating stunning visual effects seen by audiences around the world, China’s Xin Yi is incredibly adaptable in her work. She does not have a specific style or trademark, but rather focuses on creating the most stunning imagery she can in whatever style the project demands. She can make visual effects look as realistic as a photograph, blending seamlessly with their surroundings, or a stylized animation that captures the hearts of its viewers.
This outstanding versatility is evident in all of her work, no matter the genre or medium. Whether creating the virtual set for NFL Redzone or modeling, materials, lighting, and some transitions and characters for the World of Warcraft Arena World Championship, Yi focuses on the details to create artistic effects.
Recently, millions around the world saw Yi’s work in the Rocket League: Radical Summer trailer, although they may not know it.
Rocket League is a vehicular video game developed and published by Psyonix. It is like soccer, but with rocket-powered cars and has up to four players assigned to each of the two teams, using rocket-powered vehicles to hit a ball into their opponent’s goal and score points over the course of a match. Released in 2015 for Microsoft Windows and PlayStation 4, with ports for Xbox One, macOS, Linux, and Nintendo Switch being released later on, it is a now iconic game, with its own professional league and a vast worldwide following.
Radical Summer is an extension of the game, a celebration of ’80s movies, television and culture. The extension has new items, game modes, DLC, and more. Available From 6/10 to 8/12 on Xbox One, PS4, Nintendo Switch, and PC.
“It is a pretty fun game to play with friends, even though I am not usually a gamer. The Radical Summer pack is super fun and cool as well,” said Yi.
After previous success on the Rocket League: McLaren 570S Car Pack Trailer in late 2018, Yi and her team at the motion graphics design and animation production studioCapacity were once again invited to create captivating cinematics to promote this new development of the game.
Before beginning work on the trailer, Yi did some research on Rocket League to know more about their style and at the same time, she watched movies from the ’80s and listened to music from that time period. Understanding more about the time period was essential in creating an ‘80s appearance and style in her work.
Yi did all of the rigging parts and exported them to let other teammates make an animation out of them and she also helped to animate one of the shots. She worked tirelessly to make the trailer both stunning to watch while matching the game’s style. She also did transition work to make the shot transfer to the next shot smoothly and did a composition for the TVs in the trailer to allow other artists to replace the footage easily.
“It is a really interesting project to work on. It brings us back to the ’80s, the rock music years. The pack is also using many elements from some 80’s culture, television from the decade and blockbusters,” said Yi.
Yi’s work on the rigs, animation, composing, materials, scene transitions, and renderings of this trailer paid off. The trailer was released on Rocket League’s official website and YouTube in June 2019. It received many positive comments and a lot of people were looking forward to playing the newly released pack. It has over 3.6 million views on the official YouTube link so far, and greatly contributed to the Radical Summerpack’s ongoing success.
You can check out the Rocket League: Radical Summer Trailer to see some of Yi’s beautiful 3D artistry.
As you scroll Instagram, have you ever seen someone beautiful, in an equally breathtaking setting, and wondered how they managed to land hundreds of thousands of followers? These digital influencers indeed have what seems like the best job in the world. By amassing a loyal following, they have the unique position of traveling the world as a digital influencer where their costs are footed by sponsorships from international brands.
Of course, there are millions of exceptionally beautiful faces out there, so what is it specifically that makes a digital influencer stand out? Look no further than Renan Pacheco, a French digital influencer and undeniable heartthrob with thousands of fans across the globe.
I was lucky enough to catch up with this global Instagram sensation to find out what it’s like being a digital influencer, and how he got his start. He is currently nominated for two Monaco Influencer Awards, which will take place in October.
While his insta profile currently boasts nearly 650K followers, Renan was dazzling cameras long before he made his way into his incredibly profitable career as a digital influencer, where he admits that he often earns “a five figure number per post.” Earning a minimum of $20,000 per post is a pretty impressive figure, one that makes it quite obvious that Renan’s reputation for engaging viewers with his creativity is a major profit source for the brands that ask him to come on board as an influencer in their market.
Though he was raised in France, Renan was born in Sao Paulo, Brazil — and you can bet that the combination of his multicultural upbringing and looks work to his benefit as an influencer. Renan was first ushered into the spotlight at the age of 14 when he won a modeling competition.
“A friend of mine sent my Facebook pictures to an online contest and only told me about it when I got selected to attend a catwalk in Paris,” Renan recalls.
“Once I got there, I looked around at the other models that were far more experienced and it seemed like they were feeling no pressure or stress whatsoever. We were all competing for some very valuable prizes and opportunities. It was my first time feeling ‘under pressure’ as a teenager and I’m proud I took it head on… Having 650,000 people seeing every day what I’m doing is something young Renan in that contest with an audience of 100 could probably not fathom!”
That seemingly destined contest win led Renan to land numerous other modeling contracts, at the same time while still a teen in Paris, he went on to make a name for himself as an actor. Back in 2014, he starred in a national commercial for Danone, followed by social media campaigns for Zadig and Voltaire, L’Oréal and Jean Paul Gaultier.
Filmmaker Matthieu Khalaf says, “Renan is a ‘one cut’ actor. I rarely ever have to re-shoot something with him or edit things out which is very convenient. Renan is an artist with an engineer-like discipline. He brings creativity as well as punctuality, discipline and work ethic which inevitably compounds to putting him ahead of the pack.”
Over the past few years Renan has played leading roles in films such as “Partons, dans un baiser,” the crime series “Falco,” and the French hit “Nos Chers Voisins,” where he took on a comedy role as the love interest of the lead character. And his ease as an actor and model have definitely lent themselves to his skill as an Instagram influencer.
As Instagram grew so did brand interest in what Renan had to offer. His first contracts were for L’Oréal and French footwear giant Courir.
“I had to post about them on Instagram. Instagram was a very new tool at the time, and my follower count being only in the low 5 figures, the required posts were made as a verbal request,” recalls Renan. “No one thought at the time that there would be written contracts for this one day! My first written contract for an Instagram post was for Kapten & Son, a famous eyewear company.”
For Renan there are undoubtedly perks that include traveling the world, attending posh parties and awards ceremonies, and making a pretty penny for posting on behalf of brands. But that doesn’t mean he doesn’t have to put effort into what he posts. He has a unique understanding and awareness of what his audience wants to see and makes incredible efforts to deliver. On top of that, he has to bring a high level of creativity to the images and stories he posts in order to serve the high-profile brands that support him.
In terms of blending media exposure and creativity into his posts, Renan explains, “My pictures must take both criteria into account. ‘Media exposure’ means taking into account what my community wants to see. ‘Creativity’ means including the story the brand wants to tell. Often, the picture is what will satisfy the follower, and the caption is what will satisfy the storytelling.”
While a photo can say a thousand words, Instagram photos still require some catchy and thoughtful captions, and Renan is a pro at coming up with tidbits that will keep his audience engaged.
“I love reading and listening to audiobooks. I take active notes and like to share them as short nuggets of wisdom to complement my pictures. My followers gave such fantastic feedback that I decided to start posting pictures that complement the caption and not the other way around,” admits Renan.
“Approximately 1 out of 5 of my pictures are now about a story, a painting, an artist, a movie etc. It’s challenging but very rewarding and my community has definitely responded with the best feedback.”
On top of creating engaging posts to serve both the brand and the audience, one of the reasons that Renan has developed such a loyal following is the fact that he interacts so consistently with his audience. For most us, responding to countless direct messages and comments from over 650k followers would get exhausting, but Renan admits that is something that he actually enjoys.
Another aspect of Renan’s ability to maintain such a strong following and keep his career moving forward is the fact that he doesn’t just support any old brand that approaches him, for him remaining authentic and supporting brands that he can whole-heartedly get behind have been key.
“If I don’t like the product, service or storytelling, I have to pass regardless of the financial compensation. People have a sixth sense for detecting what is truthful and what isn’t, and particularly now, I I think a big part of my success is always focusing on my follower experience.”
Renan is an avid traveller and brilliant visual storyteller renown in the social media world for his hard working spirit, integrity, and exceptional track record with leading brands. Outside from all the glitz and glamour, he admits that at the end of the day his favorite part of his career as a digital influencer is, “Meeting different people from all walks of life have been the most rewarding moments across my travels. Their stories, their lessons and most often their pains have been the building blocks for my life since college and I don’t think any other experience could be a substitute to that.”
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