Aiming For a Dream, Producer Angel Cassani Strikes it Hot in Hollywood with the UFC

Producer Angel Cassani
Producer Angel Cassani

“While working in financing I dreamt of myself one day working in films in the famous Hollywood, California,” says Angel Diego Cassani, a Latin American expert financier who is conquering Hollywood today.

Angel is a veteran financier with more than 15 years in the field of financing and filmmaking. He started Global Capital Markets Group in Chile, Colombia and Peru, a big multi-national client portfolio including BellSouth, Motorola, Avon, and more. He has now brought his expertise in financing to his true passion – film making.

The film business operates in the creative sphere, but first and foremost it is a business. So, in 2008 Angel Cassani, who understands both entertainment and financing, came up with a brilliant idea to capitalize on the tremendous popularity of the UFC at that time. The UFC was and is still today, the highest growing sport in the world, and was featured that year on the cover of Sports Illustrated. Prize fighters and show business have been drawn to each other through history. Jack Dempsey, a heavyweight champion during the movie explosion of the roaring 20’s did not defend his title for 3 years, instead he headed to Hollywood with his actress wife Estelle Taylor, and made a dozen films while the leading contenders kicked their heels. In 1952, Sugar Ray Robinson retired from boxing after unsuccessfully challenging for the light heavyweight title, the great fighter put his skills to good use and went on tour as a dancer, earning $15,000 a week at that time. Robinson had parts in movies alongside, Frank Sinatra, and Marlon Brando, and many others.

Angel had the brilliant idea of using the popularity of the UFC and began approaching heavy-hitters, and Hollywood players, as well as the studio Lionsgate, which immediately jumped at Angel’s out-of-the box creativity of and signed a six picture deal with him and his partner Hector Echavarria, a famous world martial arts champion, and film and television star from Argentina.

There are clear parallels between the life of an actor and the life of a prize fighter. The structure of the two industries is almost identical at the top of the tree.

“An elite few are well rewarded,” says Angel. The titles that Angel was crucial in closing these deals with the famous Hollywood studio. This joint venture led to pictures like “Confessions of a Pit Fighter” with famous movie star Armand Assante, as well as “Death Warrior,” “Unrivaled,” “Never Surrender,” and “Chavez Cage of Glory.”

Film Poster for "Never Surrender"

These films not only started the cinematic career of UFC prize fighters Quinton Jackson and Georges St-Pierre, aka GSP, who would both later on be cast in giant Hollywood projects like the remake of “The A-Team,” and the “Captain America” series, but also generate millions in profits for Lionsgate who invested a small amount in the pictures that yielded a tenfold return on investment.

That is when Angel Cassani began to dream even bigger. Other Hollywood studios approached him to do the same deal with Lionsgate but Angel turned them down and decided to move on and produce big Hollywood pictures. Angel and his partner, Hector Echavarria, then teamed up with iconic Hollywood legend, Ronald Shusett, whose movies, which include titles such as “Alien,” “Total Recall,” and other hits grossed over 1.5 billion at the box office.

Over the years of acting as a financial manager, Angel managed a number of due diligence engagements, such as acquisitions, disposals and debt restructuring projects and was often involved in assisting foreign investors in identifying and understanding the differences between Argentine GAAP (Generally Accepted Accounting Principles), IAS (Internal Accounting Standards) and U.S. GAAP depending on the origination of a target business. Angel also manages acquisitions, merger, sales, debt rescheduling for companies like Super Canal, Grupo Uno and Multimedios in Latin America. All of these companies related to the entertainment industry.

“It was there that I realized that my dreams one day may be a reality,” says Angel.

Now Angel is working with other A-list Hollywood directors and actors and is ready to launch his own Hollywood studio. Angel is currently producing three Hollywood films including “Last Tango,” “Hit man’s Funeral” and “Hunter.” “Last Tango” will be directed by Steven Campanelli who was the cameraman for Clint Eastwood for more than 20 years on films like “Million Dollar Baby,” “Sully,” “Grand Torino,” etc. Campanelli also directed “Momentum” with Olga Kurylenko and Morgan Freeman. “Hit Man’s Funeral” was written by TJ Mancini who also wrote “Find me Guilty” for Vin Diesel and produced films like “Riddick” and the Sundance Film Festival nominated film, “Stray.”

“Hit Man’s Funeral” is an Irish gangster story– think “The Usual Suspects” meets “Reservoir Dogs,” offering a peek inside the gritty world of dangerous hitmen, where no one can be trusted and everyone’s a suspect.

“My goal in film is to work with the best people in the industry and create a piece of work I can truly be honored by, which is incredibly difficult but it’s the challenge and risk that makes it so exciting,” says Angel.

Producer Angel Cassani has secured himself as a top producer in the international entertainment industry; and the formation of his new Hollywood film studio has brought the attention of the Hollywood elite to him. Angel is one of the few people in the world that can say that he did everything he dreamt of doing in his life and being part of the Hollywood history is one of his biggest accomplishments.

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Editor Peter Hein digs into the emotion of ‘Britain’s Got Talent’

As an editor, Peter Hein does not begin his work until later in the process. He doesn’t figure out how it is shot, who will play what part, or what costumes they will where. He doesn’t stand behind the camera, looking for the right angles to frame a face. His role is much more nuanced. He does not write the story; he finds its heart and soul. During editing, he sees the emotion in each scene, and tweaks the storyline to truly hit home with its viewers. Whether it’s to make people laugh or cry, he gets every frame just right to connect with his audience. As an editor, he is responsible for the story coming together, and he is brilliant at it.

Hein is known in the United Kingdom for his exceptional work on many popular television programs. The Denmark native has worked on shows like X Factor and First Dates, as well as award ceremonies like The BAFTA Awards. He uses his extensive knowledge to glue audiences to their seats, ensuring they watch every moment of a show, feeling connected to the cast they see on screen.

This is perhaps most exemplified with his work on Britain’s Got Talent. The editor has been part of the show since its second season, and is consistently asked to come back due to his substantial contributions. Sophie Coen, the Senior Producer of the talent competition, says that Hein’s work is incredible, and he plays a large role in the editing team.

“Peter is a real team player and always goes the extra mile. He is a dream in the edit. He is creative, decisive, and hugely experienced. He is always positive and upbeat, even when presented with a very tricky story, and with incredibly tight deadlines he manages to make it work. He is a real joy to work with,” said Coen. “On Britain’s Got Talent, Peter would often be the editor that the show would depend on to make a story work. His passion drives his talent. He is one of the best editors I have worked with. He understands narrative, humor, and emotion. Peter is able to draw upon his varied experience to make the edit work. He is a lead editor – he can inspire, direct, and lead others. Peter thrives under pressure and always delivers amazing work.”

The Got Talent format has been extremely successful in many countries, and the United Kingdom is no different. Hein’s work is what makes auditions so captivating, and even those not living in the UK have been privy to his talents. Many of his videos from the show have gone viral, including the iconic Susan Boyle audition, which has tens of millions of views on YouTube alone. The video starts in a comical way, with the audience laughing at the unassuming singer. By the end, viewers are in tears by her talent and the judges’ reaction.

This is what Hein does with every scene he works on. During the audition process, he spends weeks sifting through footage for seven minutes of the show, but it is worth it. As the show progresses into live shows, he works to edit videos of the talents’ journeys prior to their performances. His work is what makes viewers root for different contestants.

Britain’s Got Talent is one of the two hardest shows I’ve ever worked on. The days were very long in the earlier series because the show was still finding its feet. But the teams on that show have always been great, and the success and team effort makes it worth working on it. You get given a story and you try and make it the best you can, bring something to it nobody thought of before, whether that be the style or music choices. Anything to make it ‘pop’,” said Hein.

With Hein’s work, the ratings have grown substantially each year, and now it is one of the most successful television formats in the world. Hein brought his own sense of comedy and emotion to the show, resulting in such a feat. The show’s third season final was the highest rated television show that year, when Susan Boyle won the show. It even won a BAFTA award.

Despite his accolades, Hein finds working on the show to be a team effort. He loves who he works alongside, and finds everyone pulls together to make the best show they possibly can.  The show has been on for eleven years and still entertains audiences with the same format, and that is because of the stories they are sharing with the world; stories that Hein plays a large hand in telling.

In the beginning, Hein wanted to work on Britain’s Got Talent because it was a new and growing format that would provide a different editing experience. At the time, he was extremely grateful for the opportunity. He still is today.

“I still find it incredible when people love what I do. It’s a real compliment to know that after all the years on the show I can still surprise and entertain people with how I edit. Britain’s Got Talent has a special warm feeling about it, it has always had that, and I feel like I done my part to give the show that well-loved feeling,” he concluded.

Maria Akpan Scouted by Mark Anthony for Prince Revelation Tribute Show

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Maria Akpan

When most parents ask their children what they’d like to be when they grow up, they expect to hear answers like professional “actor” or “dancer” and simply hope that the novelty will wear off with age. This, however, was not the case for Maria Akpan’s mother and father. From a very young age, Akpan knew that she had a gift and over the years, she has been determined to share that gift with the world. The talented dancer and choreographer is passionate about not only keeping the art of dance alive, but ensuring that it remains fresh, engaging and entertaining. She has creativity soaring through her veins and is eager to continue shedding her greatness before aspiring dancers everywhere.

Only a small fraction of human beings can confidently say that they get to do what they love for a living, and Akpan is one of those few people. In living out her dreams, Akpan has built a strong career full of invaluable experience. Her exceptional reputation has earned her a vast amount of achievements. For instance, Akpan performed as a lead dancer for the production Thriller Live, where she was tasked with taking the audience on a journey through Michael Jackson’s childhood and career. She has also appeared in a number of hit music videos, like Funky Twinz featuring N. Kay’s video, Entertain You, where she choreographed each dance number and subsequently acted as the lead dancer in the video. Her exposure to high quality productions and performances has allowed her to showcase her skill set before the eyes of several major production companies and fellow dancers. As a result, she has been recognized for her talents and even won an award in 2014 when Shirlene Quigley, a former dancer for Beyoncé and Rihanna, was looking for a dancer that wowed her enough to donate $500 toward a scholarship for the Broadway Dance Centre in New York. Unsurprisingly, Akpan blew her away and won the competition by a landslide.

One of Akpan’s most notable career highlights was when she choreographed and danced in a lead role for Mark Anthony’s, Prince Revelation Tribute Show. When Anthony was looking for talent to not only choreograph dances for the show, but also star in the show alongside him, he demanded that Akpan come on board. He was astounded by her natural affinity for choreography and dance when he stumbled upon her website online. Akpan was thrilled to be able to lend her talents to the show, as Prince was one of her favorite artists. The job allowed her to dance in well-known venues all over England and she thoroughly enjoyed all of the various aspects that the job entailed.

“Working on this project was so awesome. Contributing my skills and work to this show made it feel like my own. It was even more fulfilling when crowd members would approach us after the show to let us know that they thought Prince would’ve been proud watching it. It was surreal doing the festivals because you knew people had travelled miles to be there just to see the show. The energy coming from the audience was addicting and Twitter views were at an all-time high after each show,” recalls Akpan.

20170607_174958Akpan is no stranger to the world of choreography and her unique delivery and storytelling are what set her above her competition. She has had to fight for every opportunity she has accomplished thus far in her career and has developed a certain strength through her perseverance, a strength that every dancer sticks around long enough to develop. It is a grueling profession, but it is one that Akpan excels in. Her unprecedented skills as a dancer are the reason that she is a perfectionist, holding herself to the highest standard possible, as she knows what she is capable of. In stressful situations, she thrives and her drive is at an all-time high.

Lucie Camelo, who was fortunate enough to dance alongside Akpan in the Prince Revelation Tribute Show, witnessed first-hand Akpan’s profound ability to take a production or performance to the next level. She knows of the quality of work that Akpan is capable of delivering and considers herself lucky to have worked with such unparalleled talent.

“Working with Maria was definitely uplifting and enlightening for me. To be able to work closely with someone of her caliber was intense and just to get a glimpse into what it takes to be successful in this industry was a blessing in itself. She is a true inspiration to many. Her drive, commitment, and discipline for her work is unlike anything I’ve ever seen. Working with her left me inspired,” says Camelo.

So, what is in store for this extremely talented dancer? Akpan created her own dance class called “#LinesNsaucewithmimi” which is taught in heels and has earned her great success so far. She also teaches children’s dance classes and continues to audition and perform for productions that interest her. On top of that, she is often called upon to teach private lessons for individuals of all different levels, from beginners and non-dancers to professional artists. In future, she hopes to dance with iconic artists like Janet Jackson, Beyoncé, Madonna, Usher, and Christ Brown. So long as she is teaching, choreographing, and dancing, she will be content and motivated to continue along her successful path.

Meet Jemima Penny, the Costume Designer Behind some of the World’s Most Striking Music Videos

Costume Designer Jemima Penny
Costume Designer Jemima Penny. Photo by Shireen Bahmanizad

Modern music videos are huge productions with many of them having budgets comparable to that of a feature film. From Gwen Stefani’s “Make Me Like You” video coming it at $4 million to Madonna’s $5 million video for “Express Yourself,” and who can forget Michael Jackson and Janet Jackson’s “Scream,” which cost a whopping $7 million back in 1995, millions of dollars go into creating the visual stories and elaborate worlds we see in popular music videos. From expensive lighting to ornately designed sets, a great deal of effort goes into making these stories as memorable and visually striking as possible, and one of the key elements in all of this is costume design.

UK costume designer Jemima Penny is the one they call in to design the wardrobes for many of the high-dollar music videos. Over the years, Jemima has done it all. From working on the music videos for Sir Paul McCartney’s “Dance Tonight” featuring Natalie Portman and Mackenzie Crook, and designing Lily Allen’s “LDN,” Roots Manuva’s “Buff Nuff,” Juliette Lewis and the Licks’ “Got Love to Kill,” and countless others, Jemima has designed for some of the most famous artists in the world.

Compared to film, costume designing for music videos brings with it a unique set of challenges in terms of turnaround time, which require Jemima to work quickly to source the costumes, sometimes even fitting the cast and making alterations on the same day as the shoot.

“Prep periods and the shoot are very quick when working on music promos and commercials, and my team and I need to source and fit costumes within days… As such we need to create an instant vision for the song,” explains Jemima. “There is less emphasis on the intricate details and character work and instead I concentrate on designing a look for the video that immediately captures the audience and tells the story.”

In the same way that no two videos are alike, the wardrobe Jemima designs for each video she works on is completely different from the next; and with well over a decade of experience in the industry, the costumes she’s designed span the gamut. She says, “In some instances, for example the Klaxon’s ‘Golden Skans’ video, these costumes need to be totally fantastical and abstract, and for others, including Calvin Harris’ ‘Sweet Nothing’ it is about creating a complete world in moments.”

 

As the costume designer on the music video for  Calvin Harris’ hit song “Sweet Nothing” featuring Florence Welch from Florence and the Machine, the wardrobe Jemima designed was essential to creating the video’s seedy underworld environment full of strippers, call girls, their pimps and depressing looking clientele.

Directed by Primetime Emmy nominee Vincent Haycock, the “Sweet Nothing” video was a massive success airing on popular music channels all over the world and garnering well over 200 million views on YouTube.

For the costumes in the video, Jemima drew her inspiration from eastern European gangsters, streetwear worn by gangs in London’s poorest and roughest neighborhoods and styles from the 80s skinhead movement, which set the dark and grimy tone for the video’s overarcing story of a woman (Florence Welsh) dealing with an abusive pimp boyfriend.

She explains, “We shot the video on location at an old, rough working man’s club, and the fight scenes over-night in an alleyway in the East End of London, in torrential rain. Often there is not time to fit all the characters in costumes prior to the shoot so I sourced multiple options for the costumes for each character and then my team and I put together looks and decided on what costume feels best for each character on the day.”

Coming up with the final costumes for the cast of the caliber of music videos Jemima designs for on the same day as the shoot is as high pressure as it sounds; however, her background as a fashion stylist for magazines such as Vogue, ID and Dazed has endowed her with the unique ability to come up with killer looks on the fly by mixing fashion styling techniques into her work as a costume designer.

Jamie Clark, the producer behind “Sweet Nothings,” says, “I love working with Jemima. She has a unique talent for producing super stylish costumes. The cast and crew always respond to her really well, and her costumes are spot-on.”

Another area where Jemima’s tried and true talent for blending her fashion styling skills into her work as a costume designer is in the world of commercials, where turnaround times can be just as fast paced. A sought after figure in the industry, Jemima has costume designed commercials for leading brands across the globe including Johnnie Walker, Kellogg’s, Absolut Vodka, Microsoft, Cadbury’s Chocolate, Mastercard, Virgin Media and countless others.

Jemima explains, “My experience pulling together costumes for music videos and commercials together with my fantastic team of makers and buyers, assembled through years of working on different theatre and opera productions, means that I’m able to not only produce creative designs for a brief very quickly and with confidence, but facilitate the entire process from original design, to sourcing of materials and costumes, and oversee full costume makes from scratch.”

One commercial where these carefully honed skills were paramount to the success of the production was the ITV promo for the hit BAFTA Award winning series “The X-Factor” featuring series judges Cheryl Tweedy, Simon Cowell, Rita Ora and Nick Grimshaw. Set in futuristic science laboratory, Jemima designed original costumes for the entire cast featured in the lab from the bespoke lab coats worn by the celebrity presenters, which featured a splash of gemstones shining from the lapel, to Cheryl Tweedy’s unforgettable ‘Fembot’ costume with the angular neckline.

“I wanted to create an outfit for Cheryl that showed off her great figure, and was futuristic and sculptural,” She explains, “The whole feel had to be poppy, youthful, fashion forward, stylized and work with the feel and ethos of the TV show itself.”

Cressida Ranfield, the producer of the promo, explains, “When I saw the brief for this job, and realized that it was hugely reliant on strong costume aesthetic, I knew that I wanted Jemima to design it. She is a consummate professional, and has that rare combination of being able to deliver excellent costumes and an innate sense of style that means she is able to work with celebrity clients with ease.”

Aside from being a sought after designer for music videos and commercials, Jemima has made a prominent mark in the film industry through her work as the costume designer on films such as “20,000 Days on Earth,” “Minimus” and “In the Dark Half.” She recently wrapped production on the upcoming films “Stella’s Last Weekend” directed by Polly Draper, “Slumber” directed by Johnny Hopkins, and the music documentary “The Quiet One,” which follows the life of Rolling Stone Bill Wyman.

If all that wasn’t enough to keep her busy, Jemima Penny is currently a guest Fashion Editor for the popular fashion-focused publication Luxure Magazine as well.

Producer Katie Horbury is essential for Disney channel hit

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Katie Horbury

When Katie Horbury decided to pursue a career as a television producer, she knew that she had her work cut out for her. Amidst fierce competition, grueling hours, and unpredictable schedules, she would have to come out on top. The now esteemed television producer knows that if she were to go back in time and share with herself the key to her success, it would be to make her dream her number one priority, and to make sure that she stops at absolutely nothing to make it her reality. Early on in her career, she moved away from family and friends and worked odd hours, oftentimes sacrificing weekends and holidays to gain as much experience and knowledge in her field as possible. Fortunately, it all paid off. In the entertainment industry, reputations are paramount and as a result of her unwavering drive, Horbury’s is world-renowned.

As Horbury became more established in her career and took on more prestigious roles, her name became a staple in television production. Having lent her talents to hit television shows like Big Brother, Don’t Tell the Bride, and Come Dine with Me, Horbury is well-versed in producing high quality content for reality television. Her job requires her to take an idea from a script or a project outline and bring it to life. She needs to be able to capture the emotional response that her audience is intended to feel and communicate it to them creatively and meaningfully.

“In pre-production, I must be able to visualize the final product, plan how to achieve it, and be able to communicate that to my team to ensure that everyone is working toward the exact same goal. During production and shooting, I have to create a buzzing but professional atmosphere to allow the entire team to function confidently and to the highest standard possible. This usually has to be done under harsh time constraints, so I have to keep the momentum up for the duration of the project. Finally, the edit is where the magic happens. Everything I envisioned in pre-production, and hopefully even more, comes together here when myself and my editor wrap up our work,” stated Horbury.

Horbury considers the highlight of her esteemed career to have been in her lead production role for Disney Channel Vlog. The show’s tremendous success is a reflection of Horbury’s natural affinity for producing. Horbury, who is no stranger to producing for large audiences, was particularly humbled by Disney Channel Vlog’s 3.5 million views and 300% increase in viewership since she took over the role of Director and Producer. For the first time in her career, Horbury was working with a very small team and had the opportunity to showcase her ideas and her ideas alone. For a producer used to working with hundreds of team members, she was pleasantly surprised by how much she enjoyed managing a smaller, more intimate group of individuals. To date, she has been the mastermind behind 52 episodes of the hit show, each littered with her ideas, scripts, edits, and more.

Disney Channel Vlog airs weekly, featuring two teenage hosts and targets children between the ages of 8 and 16. The Vlog has three segments and shows all of the latest Disney channel shows, DIYs, spoof music videos, comedy skits, hosts that talk about issues concerning teens today, and more. During pre-production, Horbury generates all of the concepts behind the show’s content, ensuring that every segment promotes the Disney Channel in a natural, compelling way. She has the distinct pleasure of creating and pitching a series of ideas to Disney and writing each script from start to finish. During production, she composes and decorates each set to appeal to her audience and appear fun, colorful and engaging. She then produces and directs the talent and camera crew while shooting. Once production concludes, Horbury masterfully edits all material gathered to make sure that only the best footage is kept. She adds her finishing touches in the form of after effects, visual and sound effects, graphics, etc., and the result is profound. Viewers are eager to tune in again on a weekly basis and consume whatever great content Horbury has to offer them that week.

In addition to Horbury’s satisfied viewers, she is used to receiving positive feedback from her co-workers. She differentiates herself by her ability to inspire her crew and make them feel at ease when they work with her, keeping them up to speed with her visions and addressing any questions or concerns they have along the way. Heather Nair, who works closely with Horbury on Disney Channel Vlog, witnesses Horbury’s remarkable talents on a daily basis for the show and considers herself lucky to work with such an unprecedented producer.

“Working with Katie is an absolute dream. She knows exactly what she wants, is decisive, and very knowledgeable in her field of work. She has such a magnetic personality with a fantastic sense of humor. She is so good at what she does because she is incredibly sharp and on the ball. She is also extremely creative. On this show, not only does she script and direct each shoot, but she comes up with all of the ideas for each segment,” said Nair.

For Horbury, working for Disney Channel Vlog has been a dream come true. Not only does she get to do what she loves, she has the satisfaction of knowing that she has been a positive influence in the lives of young viewers. She hopes to continue to inspire children to pursue their dreams as feverishly as she has through the content she creates for them and takes pride in knowing that 10-year old Katie Horbury is living her dreams to their fullest extent.

Design Director Bonnie Park talks working with the world’s biggest brands

When Bonnie Park was a child in Seoul, South Korea, she was always interested in making things. She would catch herself looking at an object, or a space, visualizing in her head how she might have created it differently. When she was a teen, Park moved to Switzerland and found her love for creation intensified as she immersed herself into such new and enticing architecture. Even the smallest of details became eye-catching works of art, and her simple sketches molded into intricate drawings. This was where Park’s journey in design began.

Now, she is internationally celebrated for her work as a Design Director, collaborating with some of the world’s largest brands. Working with CS Global, a worldwide agency delivering strategic brand consulting and integrated production, design, film and lighting services for live event, print, digital, television and travel retail, Park is well-known for bringing the visions of her clients to life, be that through fashion shows, product launch events, gala dinners, private dinners, social activations, press previews, photo shoots, and more.

Park’s process begins when her clients share the experience that they hope to generate for their guests. From there, she brainstorms with her design team, producers, and lighting designers to exceed her client’s expectations. This requires Park to coordinate many different aspects of design. For instance, she has to communicate her design with the scenic vendors who are responsible for building her drawings and renderings. She also searches for new technologies and materials to use that fit within the client’s budget, as well as keeping on top of trends that will satisfy both her clients and her guests. It is an overwhelmingly challenging role, but Park does it with ease.

“As stressful as my job can be, it is extremely satisfying when you see your work come to life. Looking at your finished product makes all of the troubles and obstacles along the way disappear. In my opinion, an effective leader knows not only how to bring people together, but how to help them work together harmoniously. In my line of work, I’m exposed to so many different professionals and as a result of that, I get to learn about areas within the industry that I’m not always as familiar with. I think that is the best part of my job – despite all of my experience, I am continuously learning and there are always new challenges for me to solve,” said Park.

The truly remarkable part about Park’s career, however, is the rate at which it has grown. When CS Global was exposed to her talents, they offered her a position in the company as a design intern immediately. From there, in just five short years, she has become their Design Director. In this position, she is responsible for managing teams and is given full creative freedom to execute her ideas.

During her time working with CS Global, Park has been involved in several major projects with world renowned brands. In fact, a highlight of her career was working on an event for Tiffany & Co., when they celebrated the 175th anniversary of their Blue Book Collection. Working with her team, they built their iconic Tiffany jewelry box on top of the New York’s Rockefeller ice rink. The surrounding building was lit in Tiffany blue, and the result was extremely impressive. Inside, all of the furniture was custom made, as the evening was inspired by 1920s architecture and style. There were cigarette girls, and the band The Rockettes performed with an aerialist in the air. Park had to largely consider the technical side for the project, and learn how to have an event in a public space, something that attendees don’t typically have to consider at such an event.

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Daniel Gabriel and Bonnie Park at the La Perla event, photo by Dimitrios Kambouris

Such consideration was also required when Park designed an entire life-size, two-story doll house with six different rooms for a La Perla event. She had weeks of limited sleep in her determination to execute the perfect design. Each room had its own theme, such as the study and the foyer with the grand faux marble staircase, the bedroom that was covered in moss and baby’s breath, the dining room with custom flower chandelier and swings, the living room with oversized paper flower art work, and the terrace wrapped in ivy and bougainvillea. Despite the fact that her team encountered several obstacles, Park managed to pull the project together with a high degree of efficiency and professionalism.

“Initially, this event was more daunting than doing your taxes alone. Bonnie’s intellectual focus, educated background on interior design, professional background of event design, leadership skills and general modest, human and strong disposition turned a nightmare event into a project to be proud of,” said Kevin Bova, Production Director at SBI. “My main objective in this industry is to only work with people that I respect on both a professional and emotional level. Work is work, but if I have the opportunity to make work a little more enjoyable, I will take it. Bonnie seems to structure her professional persona with a foundation of strength and respect. She treats those who work with/under her as her equals, while controlling each situation with incredible ease. Her disposition creates an environment where people are eager to collaborate, which in turn yields the best possible result without the ‘blood, sweat and tears’ that others in her position use to create what she does effortlessly.”

Bova and Park have worked together on many projects during her time at CS Global, and Bova knows that no matter what the Design Director works on, it is formidable. When Park worked on the 10th Year Anniversary of the Black Orchid Event with Tom Ford Beauty, she transformed the gallery space at the Christie’s. It was a regular gallery space, with white walls and a wooden floor which she turned into an elevated, high end pop up for guests to immerse into Tom Ford’s vision of Black Orchid. Park and her team created three different rooms. In the first room, the walls were covered by screens projecting videos and created an infinity box, whereby guests had an immersive experience learning about the birth of the Black Orchid. Park’s aim was to transport the guests to the world of Black Orchid. The second room introduced the campaign model for the first time, for which Park created a peekaboo wall which invited the guests to peak through a gap and watch the campaign video. In addition, it prohibited the editors from sharing the content on social media, as it was yet to be revealed to the public. In the last room, a touch screen table revealed the Black Orchid’s ten-year evolution, creating an interactive experience. It was an instant success.

Internationally, Park has had the same effect. She travelled to Shanghai for a private internal event for Estée Lauder. As the Design Lead, she created the overall layout and the flow of the evening, the printed graphic collateral, as well as custom designed furniture.

“It was exhilarating studying the existing architectural details that I applied to designing the custom furniture. It was my first time designing furniture and the experience was unlike anything I had ever done in the past,” said Park.

Park also has skills in merchandising, showcasing the jewelry line for Jennifer Meyer, the first time this happened at New York’s Fashion Week. Park explored different and unique ways to showcase the jewelry, and the feedback from both the press and the client were overwhelmingly positive.

Her skills are becoming legendary in New York City and the rest of the world, and Park has no plans on slowing down. Her designs carry her character, and she constantly exposes herself to different art forms in order to keep growing, and to keep bringing her clients something different every time. She encourages others to follow in her footsteps, and knows the power that creation can have.

“Travel and expose yourself as much as possible to any form of art, whether you choose to cook, to dance, to perform, to write, or whatever else you enjoy. Always allow yourself to be curious and inspired. Most importantly, don’t be afraid to fail or change. Search for your strengths and weaknesses because once you know what they are, you’ll know exactly what you need to work on. You cannot be good at everything, but you can absolutely be good at something,” advised Park.

“Also, confidence is key. Don’t doubt your abilities. If things don’t work out, find a work-around and run with it. Don’t dwell on things that don’t go as you planned. You may think you have failed, but you haven’t. It simply wasn’t meant to be, and that is all part of the learning process,” she concluded.

Featured Image by Rosanna Bach

Behind the Scenes of 24 Hours in A&E with James Ralph

When you think about your favorite television show, what comes to mind? Is it your favorite actor’s Emmy-worthy performance? Or is it perhaps set in a part of the world that you’ve been itching to explore for all of your life. Is it funny, or is it sad? Is it dramatic, or is it scary? No matter what comes to mind, each component that makes it the show you love and cherish is rooted in an editor’s ability to tie every element together seamlessly before your eyes. Without the help of a skilled editor, storylines would falter and viewers would lose interest. Films and television shows that dominate the industry require a seasoned editor, one with a keen ability to captivate an audience and ensure that only the best quality content makes a final cut. They require an editor like James Ralph.

Ralph’s versatility as an editor makes him difficult to define, but a mere glance at his work will tell you that his talents are profound. His ability to transform his skill set to meet the demands of the project before him allow him to ease into new premises, scripts, and storylines flawlessly. He brings a certain authenticity and creative edge to his work that makes him instrumental to every job he accepts and over a twenty-year career he has accepted many. His unique editorial style can be understood through a variety of different projects he has worked on, from British favorites like X Factor, Britain’s Got Talent and The Voice UK, to hit reality television shows like Love Island and First Dates. He differentiates himself as an editor through his natural ability to transition between different genres without weakness. According to Ralph, he doesn’t have one specific style or technique that characterizes him, which makes him all the more suitable to work on a diverse array of projects.

“I wouldn’t say that I have a definite style as my work spans multiple genres. I think my work is always smooth in that you can watch it without ever being aware that there are edits – unless I’ve placed them there deliberately. Editorially, I am thoughtful, intelligent, visually creative, and musically dynamic, all of which are crucial to any story you’re trying to tell. I think that there is a certain energy in everything I do,” tells Ralph.

Over the last three years, Ralph has worked on a number of series for the well-known British television show, 24 Hours in A&E. 24 Hours in A&E is a medical documentary set in a busy hospital in London, England. The unique docuseries offers an inside look at one of Britain’s busiest Accident & Emergency departments. For the show, cameras roll for 24-hours straight over the span of a 28-day period.

With a reputation as unparalleled as Ralph’s, it is not uncommon for a production company to solicit his talents. When 24 Hours in A&E’s production company, The Garden, were looking for an editor to flavor their series with the perfect amount of suspense and truth, they demanded that Ralph come on board. In fact, the show’s Executive Producer, Spencer Kelly, had worked with Ralph in the past and knew he was the perfect fit for the job. For Ralph, the opportunity was too great to turn down and knowing The Garden’s respected reputation in the factual and documentary making world, he was eager to accept.

Despite Kelly’s experience working with Ralph, he never ceases to be amazed by the quality of Ralph’s editing skills. Ralph is a rarity in his field and production companies are extremely fortunate when they come across talent as remarkable as his.

“I have worked with James on prime-time series for BBC 1 and for the last three seasons of 24 Hours in A E. Throughout each, he has brought a unique combination of consistency and editorial clarity. His work is beautifully crafted and his editing delivers compelling, thoughtful and entertaining television,” states Kelly. He also points out that Ralph’s “good humor and hardworking, collaborative attitude make him a pleasure to work with. Most importantly, he is quick at what he does so he can quickly sift through material and implement changes to meet pressured deadlines.”

As an editor, speed is crucial; however, the true art of editing shows in an editor’s ability to produce content quickly without sacrificing quality. Ralph is well-versed in this skill and it makes him a true asset to the teams he works on. For 24 Hours in A&E, this skill is paramount to the show’s success. Due to the sensitive nature of the subject matter, it is important for Ralph to be able to accurately portray each situation with every aspect of authenticity and human nature possible. The show’s audience become privy to very intimate parts of people’s lives, ranging from birth to death and everything in between and as a result, Ralph has to thoroughly explore all of the footage, identifying any stories or themes that can be developed into an episode. On the surface, the show is about medicine but in reality, it is about people and the often fascinating stories of their lives. It is a challenge unlike any of Ralph’s other projects.

“It can be very challenging when you’re faced with the reality that people sometimes die or appear on the show with appalling injuries. As an editor, I have to work with this footage and find ways to tell these people’s stories without glorifying or reveling in the gruesomeness of the situations. It’s all about being sensitive and respectful to the people on the show and to your audience as you tell each story and ensure that you do them justice,” notes Ralph.

From an editing standpoint, 24 Hours in A&E was a thrilling job. With full creative reign, Ralph was trusted to make his own decisions in terms of which stories he followed and developed. He thrives in an autonomous environment, allowing his unrestricted creativity to reach the surface. He loves the responsibility that comes with being able to showcase such raw, human stories. There are moments of humor, as well as moments of grief. It can be touching, but also devastating. The show is characterized by a wide spectrum of emotions and Ralph gets to choose how he wishes to present each and every one. He has been instrumental to the show’s success and is without a doubt one of the main reasons that his viewers absorb the show in the way that they do.

“I take a great deal of pride knowing that the show is so popular, not only with the public but also amongst my colleagues. The fact that it is repeatedly commissioned, as well as on repeat across many of Channel 4’s subsidiary channels, is a tribute to the hard work and dedication that goes into making it. It’s one of those shows that a lot of my friends in the industry always say, “I wish I worked on that,” concludes Ralph, and he is proud that he does.

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