Photographer Hubert Kang combines artistry and storytelling for Metropolis Mall campaign

Hubert Kang Bio Photo by Peter Yang
Hubert Kang, photo by Peter Yang

For Canada’s Hubert Kang, his hobby and his career are the same. Being a professional photographer allows him to do what he is truly passionate about every day. He believes that is the key to driving himself forward, as he never loses interest in his work.

“I like photography as an art form. I also like working with people. Being a professional photographer allows me to work with different projects and different people almost daily. It’s exciting and interesting,” he said.

This attitude has allowed Kang to soar to the forefront of his industry in Canada. His photos have been featured in the Globe and Mail, a leading Canadian newspaper, and his images have helped large brands for campaigns for Fairmont Hotels and Fairmont Royal York, as well as Canadian Tourism.

Kang often shoots advertising campaigns for travel and tourism companies and destinations. He continued this pattern when he created imagery for the last three seasonal campaigns for Metropolis at Metrotown Mall, the largest and most successful mall in the Vancouver Area. His images were used extensively for outdoor billboards, especially in the busiest subway station in Vancouver. They were also used online and in print. The video he directed was used as a spot in cinema as pre-roll advertising before the feature movie.

Traditionally, Metropolis used mostly fashion photography for their campaigns. For their new brand, however, they wanted to take a storytelling approach showing sweet moments in life. Twice Brand therefore reached out to Kang, knowing that he would excel at such a feat. His efforts helped boost customer interaction at the mall.

“I am really proud to see the success of the campaign. Metropolis took a risk to try my photography skills, which is very different from what they usually did in the past. It was great to see that I was able to create these beautiful and effective images to reward the client taking the risk,” he said.

The central theme of the campaign is “life happens here”. Right away in the brainstorming process, Kang and the team at Twice were looking for activities that are photographically compelling and yet at the same time showing enough emotional quality and products so that they could advertise the mall. Kang came up with unique ideas for the Christmas shoot. For example, he shot a group of friends at a dinner party, showcasing all the food, gifts, decorations, cookware, and more that highlighted what could be purchased at the mall. The ad also told a story and evoked an emotional connection that people could resonate with when they looked at it.

“It is very inspiring that I can return to my documentary photography roots and apply it to a commercial project. I was also attracted to the project because of the large print implementation they planned to do with the images. It’s a very photography driven campaign and I was intrigued to lead it,” said Kang.

It was exciting and refreshing for Kang to bring a new photography concept to the largest mall in Vancouver. He and his team elevated the standard of productions for Metropolis. He was a big part of the creative process in coming up with the stories and finding locations. Then when it comes to actually shooting the photos, his approach and thoughtfulness in considering everything from production, art direction, lighting, and model performance led to images that look natural and interesting, and at the same time help Metropolis’ reach out to the targets they want to reach. This is a combination of Kang’s artistic sense and experience in both commercial and documentary photography, exemplifying what a unique skill set he possesses.

“I enjoyed this project for so many reasons, but most of all it was the people I worked with. I have worked with Twice many times throughout my career so there is a lot of trust between us. The creative team at Twice was very collaborative and open to new ideas from all members of the crew. It was a great feeling to work with a group of like minded professionals who are on top of their game in this field. I really like the execution of the project as well. Metropolis took up ads that took over one of the largest subway stations in Vancouver. It was an immersive experience to see these images printed large scale plastered all over the station. With so much advertising moving to digital these days, I really enjoyed seeing the images in print,” he said.

Kang credits his vast success as an advertising photographer to the work he does as a documentary photographer. His eagerness to tell stories for his clients rather than simply taking a photo is what makes him so in demand.

One of Kang’s most heartfelt projects in his career is the work he does in Uganda. He has gone there to document the progress of baseball development in the country, showing how the sport positively impacts the lives of the children in the country. In the future, he would like to extend the project to other sports as well, as he has seen the incredible power it has to positively influence one’s life.

“I have enjoyed teaching quite a bit. I guest lecture in our local colleges from time to time. I like being able to give back to my community since this profession has given me such an incredible life so far. I like spending time in Uganda to teach photography to the local children as I see they enjoy having another way to express themselves and tell their stories,” he said.

Kang also will soon be starting a new photo project on the relationship between people and animal. He is passionate about animal rights and likes to utilize his skills to help promote the causes he cares about. Be sure to keep an eye out for it.

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AUSTRALIAN FILMMAKER ADRIAN PROSPERO TELLS THE STORIES OF CHANNEL NINE’S SUCCESS

In recent news of NBL’s 3-year partnership with Channel Nine, we sat down with the man behind Nine’s innumerable advertisement campaigns, Australian-born filmmaker Adrian Prospero to discuss his crucial role within the groundbreaking network and how his contributions have shaped Channel Nine to be Australia’s largest commercial free-to-air television network to date.

“It was an absolute honour to work with Channel Nine, and I am thrilled that the network has been skyrocketing in their success.” 

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Award-winning Director Adrian Prospero working with actors on set.

Adrian Prospero has been a force to be reckoned with in the entertainment world for the past decade having distinguished himself as a versatile filmmaker with over a 100  credits to his name as a Writer, Director, and Producer on various media platforms including television commercials, narrative films, and documentary films.

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Some of Adrian’s impressive award-winning narrative and documentary films.

We asked Prospero about his great passion for filmmaking and the many hats that he wears as a filmmaker.

“I love all aspects of filmmaking, but I would consider myself first and foremost a director.”

While the entertainment industry is known to be excruciatingly difficult to break into with thousands of filmmakers competing to get their foot in the door, Adrian Prospero has impressed many esteemed filmmakers with his success as he managed to conquer the narrative and documentary world while also making himself indispensable in the commercial and corporate world. Since the beginning of his career over a decade ago, Adrian has since been involved in dozens of advertising campaigns in the capacity of a Writer and Director for multi-billion dollar companies such as REIWA and Australia’s prominent WIN Television Network.

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Most notably, Prospero has undertaken a crucial role in the growth and success of Channel Nine. The network is equivalent to America’s paramount television networks namely ABC, CBS, and NBC.

Prospero’s skills as an extraordinary filmmaker combined with an extensive knowledge in marketing allowed him to contribute to the network primarily through cultivating client relationships, which consequently magnified the company’s revenue and strengthened the reputation of Channel Nine. In 2017, Nine reported a revenue of $720 million. During his time at the network, Adrian raked in millions of views for numerous affluent clients such as the global upscale hotel brand Novotel and the renowned multi-billion dollar real estate company, Mirvac.

In a reflection of how far Adrian has come as a director, and proving how sought after he is, Prospero can now earn up to $1570 an hour as a director. A source from Channel Nine joked “not a bad jump considering most directors are only paid about $75 an hour, and Adrian’s humble beginnings in Perth!”.

Despite his vast experience and success in the industry, Prospero remains modest when asked about his success in the commercial and corporate world.

“I am thankful to Channel Nine for entrusting me with each campaign and for allowing me the creative freedom towards these commercials.”

[above: some of the above companies who have gained millions of views for their films and commercials made by Adrian Prospero]. 

Prospero has been regarded as a terrific collaborator across all platforms. Therefore, it is no surprise that numerous companies and artists seek to work with him. His versatility in storytelling have led him to working with Songwriter and Rapper Bill Marri and Australia’s beloved electro-pop band, The Arsonist. His work on their music videos have gained these artists legions of fans globally.  

The prominent Writer and Director shares “Music videos are so much fun to work with, but what I love about it is the integration of two mediums (music and visuals) to create something powerful. You are often allowed so much creative freedom in music videos so it can be challenging in getting the balance right between the two, but when you find that balance where the two complements each other, the results are extraordinary”.

More recently, Prospero challenged himself in taking on several roles on a workplace comedy miniseries in which he wrote, produced, directed, and edited. The miniseries, Unrealty, was shot in Australia with actors Chris Buckley (Sons of Soldiers, Badgirl) and James Broadhurst (Reflection, Derelict). Adding to his great acclaim, Prospero picked up an award for the series from the Accolade Global Film Competition.

“It was really fun to shoot a comedy series. I’d definitely love to do it again.”

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Comedy miniseries written, directed, produced, and edited by acclaimed filmmaker Adrian Prospero.

Prospero was also previously awarded the Accolade Global Film Competition Award for his 2016 dramatic film The Hunt starring award-winning actor Robert Hartburn and David Pragnell. The prestigious film festival has successfully been running for 14 years, and recent winners of the competition include the films Money (starring Jesse Williams from Grey’s Anatomy) and Riley Wood (starring the James Bond and Wild Things actress Denise Richards).

“It is incredibly humbling to be recognized by renowned festivals for doing what I feel most passionately about”.

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Recognized by Movie Maker Magazine as one of the “Top 25 Festivals” in its category.

From commercial and corporate work to music videos and narrative films, Adrian Prospero is regarded as amongst the best in his field. He takes incredible pride in everything that he does which in effect produces outstanding films, and we are confident that this extraordinary filmmaker will continue to conquer the entertainment industry.

 

 

 

Shining A Light on Women in VFX: Tati Leite

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Brazilian VFX Artist Tati Leite

It probably comes as no surprise that the VFX industry is among one of the many tech related fields that has been dominated primarily by men since inception; and that’s not to say that women haven’t played an equally powerful role, they just haven’t received their due credit. Though the media in general has shone somewhat of a lesser light on women in VFX, there is hope for equality in the industry now more than ever before. But this is just the starting point.

Women like Victoria Alonso, who earned the Visual Effects Society Visionary Award last year, and VFX artist and compositor Charmaine Chan, who created the video series “Women in VFX,” have both used their position in the industry to draw attention to the lack of diversity in the workforce. In order to play ball in such a male dominated arena, women have to go the extra mile to prove their worth; and one woman who’s managed to carve out a place for herself in the industry despite the obvious challenges is Brazilian born VFX artist Tati Leite.

“I think what separates me from the rest is that I have my background in computer engineering. I used to be more technical before moving to LA. But I never felt completely satisfied only using my technical skills. My artistic side was always there trying to show up too. And that’s the main reason I chose VFX,” explains Tati.

A story that proves once again that women are just as capable as their male counterparts, Tati’s journey serves as an inspiration to push ourselves as women to follow our dreams, even if it means that we have to push harder at this point in history. This is how we are going to change the face of the industry so future generations of women can be judged based on skills rather than gender.  

Creating artistic videos was a passion Tati discovered at an early age. She carefully learned how to shoot, modify and craft different effects at a time when technology was not nearly as advanced as it is today. Her close examination and methodical approach to the videos she created drove her desire to understand how it all worked.

“Every movie I watched I paid attention to all the details and watched it over and over to see the effects, the animation and all the aspects that had been introduced to the footage,” recalls Tati. “Even my choice for majoring in computer engineering was based on the fact that I wanted to acquire a deeper knowledge in computer graphics.”

This perfect fusion of art and technology is what drew Tati to become a VFX artist, and it’s one of the major assets that sets her apart. Backed with a computer engineering degree Tati was not intimidated by male dominated spaces. Not only was she well prepared to take on this highly technical position, but she realized that, in a way, it made her part of a movement towards equality for women in the industry.

“Having a wide background helped me to navigate through this world easily. But, this industry is still male dominant and we have a long way to go until we see some real changes. The future is promising, every day I think we move one step forward, but it’s far from equality,” Tati admits.

Pioneering the way for other women to delve into VFX, Tati has paved a trail of outstanding work on various projects that range from high profile motion picture films, such as the highly-anticipated film “The Lion King,” which is due out in 2019 and directed by Jon Favreau, to a plethora of award winning video games.

Video game projects not only challenged Tati and revealed her power behind the screen, but they also prepared her for the bigger tasks she’s undertaken as a VFX artist on major feature films. One of Tati’s favorite video games so far has been Making Camp created by the award winning company 7 Generation Games. It was there she found the freedom to add her own visual design and concept to the game as an animator.

She says, “This game is very special to me. Not only because I created VFX for some of the videos played in the games, but also because we completely remodeled the game visually. Icons, buttons, effects, all the assets were remade and/or adapted to a new look.”

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Tati Leite designing for 7 Generation Games

Project manager Diana Sanchez, who worked with Tati at 7 Generation Games, quickly recognized Tati’s inspiring work ethic, her capacity to effectively communicate with her team, and her ability to elevate the creative process overall. When it came down to creating games for the company, it was never a competition but a fruitful collaboration.

Sanchez says, “What makes Tati good at what she does is her ability to collaborate… When you have an idea of what you want such as an animation or image for an icon, she then takes that vision and puts her great skills to work, but the best part is her flexibility if modifications need to be made. That’s a great quality to have when collaborating on a project.”  

Executing work for 7 Generation Games is where Tati’s creativity and intelligence went hand in hand, and her background in computer engineering coupled with her keen artistic eye have her the power to produce the best visual designs.

“Creating VFX for games is exciting because you can be very creative, but at the same time you need to be smart about how you are going to do it without consume too much memory or processing.”

The 3D educational video game Fish Lake was another video game where Tati’s VFX prowess was a leading force in the game’s creation. As part of an Indian tribe, the game’s player has to overcome roadblocks related to math and history, so it’s not only fun for users but it teaches them valuable skills. For Tati, Fish Lake was not only an exciting project that utilized her seasoned skill, but it is one that challenged her in new ways.

She explains, “The big difference of this game is that it is 3D. The tools and the skills required for 3D are completely different. This was the main 3D game we had at the house at the time so it was very special to have the opportunity to work on it.”

Tati’s creativity and VFX expertise have led her to be an invaluable force in the ever evolving design concept of countless many games like the project Aztech. This educational math and social studies game for kids was sparkled with magic where students would go back in time to try and survive challenges in order to move forward, and Tati was key in creating the visual effects that kept them playing.

Tati says, “This project was really nice to work on because I could see the idea of the game evolving until it became real. Putting together the concept to create a game is a big challenge.”

When it comes to design and creating concepts in the ever growing field of visual effects for video games Tati ha become a sought after force. She’s adapted to new advances in the field at every turn, and her work makes her stand out as one of the best, but her work is by no means limited to the world of VFX for video games.

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Tati Leite at the 2017 HoloLens Hackathon

The adept nature of her talent as a VFX artist has led the film industry to take note, and though the industry department is still considered by many to be more of a ‘boys team,’ she’s definitely made her way in, and her contributions have been key in creating the incredible visuals we see on the bigger screen.

With only three women nominated in the VFX field for an Oscar, Tati aims to raise the conversation about this problem but also lead the charge in creating stellar work, proving she is just as good as any man.

“I love working on feature films,” admits Tati. “It’s very gratifying when you see the final result on the big screen helping to tell a story better.”

Aside from “The Lion King,” Tati has played a key role in the VFX departments on some of the biggest feature films of this year, including “Ant-Man and the Wasp,” “Christopher Robin,” “Mission: Impossible – Fall Out,” “Book Club” and many more.

To play on the boys team Tati realized early on that has to be the best at every aspect in the field, and that means staying on top of every new technique, but her passion for the craft and her individual creative eye has made her unbeatable. There are somethings that can not be taught like work ethic, cohesive collaboration, and artistic skill, and Tati possesses all of these traits in spades.  

At the end of the day, Tati says, “For me the secret is always do your best. Never consider any of your jobs smaller or less valuable. In every job you will get something from it, it can be learning something new, improving some skills, experience dealing with a tough client, or even if it’s just making money. It does not matter. If you consider that all the jobs are very important and you give them your best, you will grow and build the bridge to the next level of your career.”

 

Character Technical Director Qiao Wang brings iconic characters to national Target campaign

It is not often that one individual is both technically and artistically inclined. Such skills normally find themselves separated, considered two different ways of thinking entirely. However, this is not the case for China’s Qiao Wang, where the fusion of both technology and art have led to a dynamic skill set that most do not possess. As a Character Technical Director (Character TD) or Character Effects Artist (CFX), Wang combines his technological way of thinking with his innate artistic talent. Compared to other roles in a CG animated film or a visual effects driven film, a Character TD tends to be both artistic and technical, and most of the time requires more technical knowledge and skill sets than other roles. As Wang was trained in both art and science, he knew those two roles would be a great fit for his career path, and he has dedicated himself to it ever since.

Wang now finds himself as a leader in his industry, having worked on several prolific projects. Whether he is working on films, such as Avengers: Infinity War, music videos, including the hit “Filthy” by Justin Timberlake, or commercials, including a series of recent ads for Lexus, Wang’s talent is evident, using CGI to create extremely realistic looking characters and objects.

“To me, design is to create a better experience or better life for users. The artwork, character animation system or whatever I design, is simply trying to make the users happy, to create the most efficient setup to make their lives easier. I think that’s my design style,” said Wang.

One of Wang’s ongoing professional relationships is with the iconic department store Target. He has worked on many commercials for the company over the past couple of years and enjoys it every time. They were one of the first series of projects that he did at Method Studios and they incorporate many aspects of what he likes about his job. The commercials offered a variety of digital characters, from Marvel superheroes, Lego characters, Trolls, ponies, Barbie dolls, etc. They all have different body types and they all require different rigging and character FX setups.

The challenge was creating such an array of characters, and Wang was eager to develop them.

Last year, Wang worked on the store’s Holiday campaign, including “Together’s The Joy | Target Holiday 2017”, “What Are You Thankful For This Thanksgiving | Target Holiday 2017”, “A Home For The Holidays | Target Holiday 2017”, “Order Pickup | Target Holiday 2017” and “Super Mario Odyssey – Now at Target 2017”. This year, he has worked on two commercials for the company’s “Jurassic World” campaign, “Target 2018 – Giant Steps” and “Target 2018 – Dino Clash”.

“All these spots are all over the internet and TV, and they’ve got millions of views, with very positive reviews. It feels great that consumers love the creative content that we did for our clients. I was so happy reading the reviews on YouTube, kids are very into the toys, cartoon characters, and the short stories. I feel very happy to see all these characters come to life, and I’m very excited about getting ready for the new Target holiday commercials in 2018 and creating more fun characters,” he said.

On every commercial, Wang jumped into production and started creating characters’ rigs including skeleton animation system, cloth and hair/fur simulation effects right away due to the tight schedule and large amount of CG content. He built characters and wrote thousands of lines of code for tons of different types of digital characters, props, vehicles, and massive environments.

Wang was also responsible for cloth and hair/fur simulation, muscle effects along with various other character finishing tasks and shot finishing tasks. He essentially is a groomer for the hair and fur, and characters like Trolls have a lot of hair to be managed. His skills in hair/fur simulation were essential. There was only one groomer in the studio besides Wang, who was quite busy at the time, so he stepped up and helped deliver high quality hair grooming and simulations.

One of Wang’s greatest accomplishments for the Target commercials was the system he developed to create generic rigging templates for Lego characters, Minions, and Barbie doll characters, which he was then able to apply to many other characters that had similar body types. It helped create facial rigs, and lip syncs to improve characters’ facial workflow and performances. The cartoon character facial setup system saved Wang and his team a lot of time, as the old system was broken. Wang’s new system saved the entire production.

“I really like how the commercials merged characters from different worlds, different productions into one story, and made them look like they belonged to the same world. I like to work on different types of characters to face different challenges. I really enjoyed being able to contribute to the character technology pipeline and workflow for the studio. The story and the lines are very entertaining and working on them makes me feel like the holiday season is right around the corner. Even though these are VFX commercial projects, we really treated them as top-notch fully CG animated short films,” he described.

Keep an eye out for the 2018 Target Holiday campaign to see more of Wang’s outstanding work.

 

Photo by Dustin Han

Sonia Gumuchian: One Gifted Writer to Keep your Eyes On

 

Sonia Gumuchian
Writer Sonia Gumuchian

It’s no wonder that internationally acclaimed writer Sonia Gumuchian has caught America’s attention. An award-winning writer with sharp dialogue, hilarious stories and impeccable timing, Gumuchian’s ability to turn real life situations into fun and engaging scripts will leave any person wanting more.

Originally from Vancouver, Canada, Gumuchian has a way with words that is an impeccable blend of both natural talent and deliberately honed skill. With her first novel under her belt before she finished high school, and then graduating from the University of Southern California with a Bachelor of Fine Arts in Writing for Screen and Television, Gumuchian’s talents were quickly recognized by major powerhouse networks in Hollywood.

Working for respected TV networks such as HBO and FOX, as well as ABC Studios, Gumuchian attended table reads and provided coverage on potential scripts, which helped her learn the ropes of what goes into developing some of today’s most watched shows. Gumuchian even worked with the Hallmark Channel where the ideas she pitched were taken into consideration in the development of the 2016 Kitten Bowl, the nation’s most beloved rescue pet adoption of the year. THE KITTEN BOWL, guys.

Her pilot “Hi Again” has been met with glowing praise and interest. Centering on a young woman who wakes up as an android that’s been built by her ex boyfriend, yikes, Gumuchian’s script for “Hi Again” was awarded as a second rounder at the esteemed Austin Film Festival, an honor that only 15 to 20 percent of almost 10,000 submissions receive.

“At the time, I was inspired by the technology centered around transhumanism and the surge of science fiction content we were receiving,” Gumuchian explains. “After personally visiting AI symposiums and conducting interviews with scientists who are creating the next generation of materials made to simulate human faces, I wanted to write my own spin of the genre. What if someone was brought back to life, but not on their own terms?”

And that’s exactly what happens. The story begins in 1987, when 21-year-old Kat tragically dies from a drunken bowling accident, leaving her friends, family, and loving boyfriend, Toby, behind. Cut to 2018 and Toby, now a successful scientist, finally succeeds in downloading Kat’s consciousness onto an android, only for Kat to break up with him the second she wakes up (something she was meaning to do before she died). Now, faced with a world far into the future, Kat must navigate new waters and become reacquainted with her loved ones. With “Hi Again” Gumuchian pulls at heartstrings while exploring the depths of human connection and making the reader laugh out loud, pretty much all of the time.

One priceless mark of a great writer is their ability to pick up and expand upon a contemporary idea and make it into something more– a throughline regularly seen in sci-fi novels and scripts, but Gumuchian does it with comedy. A a certifiable pro, that’s exactly what she did with her “Good Cop, Old Cop” script drawing inspiration from the series “Brooklyn Nine-Nine.” The script, which is only one of several that will leave audiences rolling on the floor laughing, earned her attention once again when, going up against 800 other entries, it made it into the Top 7 in Filmmakers.com’s TV Script Writing Competition.

The story follows Jake and Amy as they go undercover to infiltrate a fake ID epidemic, which leads Jake to the painful realization that he can’t connect to the youth anymore; meanwhile, Boyle distrusts Rosa’s new boyfriend, as Mike and Scully investigate a suspicious Chinese restaurant. The script’s ingenuity lies within Gumuchian’s seamless creation of fresh new material cut from a preexisting cloth, an invaluable asset to any writers room. Honestly, it wouldn’t be at all surprising if she starts writing for Saturday Night Live or the like very soon.

With talents expanding from screenwriting to journalism, Gumuchian has been chosen to contribute as a staff writer to a plethora of popular magazines and media outlets such as The Fullest Magazine, and Neon Tommy.

Covering countless red carpet events and movie premieres for media outlet Neon Tommy, her review of  “A Million Ways to Die in the West” not only gained major traction with audiences, but it was retweeted by Alex Borstein, one of the film’s stars. A gratifying moment for any writer.

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Sonia Gumuchian covering the premiere of “The Hunger Games: Mockingjay – Part 1”

“On one of my most glamorous nights, I was invited to join the red carpet of the ‘Hunger Games,’ and got to chat with the likes of Julianne Moore, Elizabeth Banks and Jennifer Lawrence” Gumuchian recalls.

The voice found in Gumuchian’s writing is gripping and visceral, hilarious and deliberate, engaging and unwasted. She is an unparalleled and important presence behind a keyboard, a mind behind the pages that continue turn the world of entertainment on its side, in a good way.

She admits, “I’m the type of person where I’ll say yes to nearly any experience, and no matter how dangerous or silly my adventures may be, I usually encounter an interesting story or person along my way, and most of my stories do come that real-life inspiration. I live life as a gatherer of stories. Every new day is an opportunity for inspiration, meeting strangers, and getting whisked off to new locations.”

Though she’s gained international attention for her storytelling capacity in the realm of pop culture and comedy, Gumuchian’s gift extends far beyond that alone. Her ability to speak bravely and candidly about tragedies such as the Armenian genocide in the piece “Coming to Terms with Genocide” has helped to shed light on heavy and hard hitting world events while also giving readers a deeper look into her personal world.

She explains, “One piece that I’m proud of is a reflection I wrote about the anniversary of the Armenian Genocide and my personal experience with it growing up. It was a hard piece to write, as I had to explore sometimes painful parts about not just the genocide itself, but my part in keeping the legacy alive.”

Without passionate, honest, and gifted writers such as Gumuchian, we, the human race, would never really know the true impact of incredibly sensitive, and even painful, events our cultures and societies have endured.  Gumuchian’s article about immigration and her family’s personal migration history can be found in the ‘Volume 5’ print edition of The Fullest Magazine.

As a writer Sonia Gumuchian is one powerful storyteller who’s creative genius clearly spans the gamut and she is definitely one to keep your eyes on.

 

Youjia Qian provides insight and artistry to new music video for DeathByRomy

From the time she was a child, Youjia Qian always had a great interest in the arts and fashion. She learned to play the flute at a young age and began painting very early in her life. Music was always a great passion of hers, with an eclectic playlist featuring many genres. She enjoys expressing her attitude and emotions through clothing and accessories, which she has all her life.

“I think clothes show the characteristic of one person and the style that they want to express at that day. Same as artworks, dressing is also an art. To me, being a stylist enables me to help others to show their attitude with clothes,” said Qian.

Now, Qian is a celebrated stylist and art director, and a leader in her industry. She has worked on many successful music videos, such as “Say Less” for Roy Woods, “Devil in California” by Burna Boy, “Talking to Me” for Gab 3 and “Hollywood Angel” by BEXEY and Gab3. She has also made her mark with commercials, working with the famous department store Barneys New York earlier this year on their “Starwalk” campaign.

“I think the greatest challenge as an art director is pre-communication, since the visual effect is hard to express with words. Sometimes customers are not able to imagine what you want to express and then I need to prepare so many cases and proposals with clearer visuals to let them know what I want to express finally. I always make sure to discuss everything with my client in detail. Any problem that arises can be overcome with patient communication,” she described.

Such an attitude is why the art director was approached by newcomer DeathByRomy to take on her debut music video. DeathByRomy needed an experienced professional at the helm to make the project a success, and she knew Qian was just the person. Qian enjoys working with young artists, giving them insight into what it takes to make a hit video.

“I am very happy to work with female artists and hope to cooperate with more girls and new artists in the future,” said Qian.

Qian was eager to work with DeathByRomy. The two had an understanding that the video would have a slightly more feminine feel, and as the two are both female, they found it easy to strike a balance in what they both envisioned. They spent a lot of time discussing the details prior to shooting. They decided to use a dreamy color to express the feeling of youth, while interspersing a lot of cute shots to express a girlish feeling.

“I think this new artist is very willing to try new ideas and styles, so the actors in the audience are some of her own friends, and the cooperation with everyone is very harmonious and happy. We can also know what kind of things and styles young people like now through the communication,” said Qian.

The video was released in June of this year and was published by Elevator. Watch it here to witness Qian’s artistry first hand.

Specialist Set Designer Haisu Wang, A Key Figure Behind Some of the Marvel Films’ Coolest Vehicles!

The Benatar Ship
The Benatar Ship in “Avengers: Infinity War”

If you’ve ever been curious about the design process of some of the insanely intricate and high-tech sets in many of today’s blockbuster films, then you’ll definitely be interested in the work of specialist set designer Haisu Wang.

A sought after force behind the scenes, Haisu has been a key counterpart in designing some of the incredibly stylized sets in big budget films, such as the recent and upcoming Marvel films “Guardians of the Galaxy Vol. 2,” “Avengers: Infinity War,” and the 2019 “Untitled Avengers Movie.”

“It is always very exciting to work on films like this… I know that for these types of movies, I can always fully express my creative voice,” admits Haisu. “You work with the best team in the industry to achieve new ideas and hopefully inspire the next generation.”

From designing the Escape pod used by Rocket and Thor in “Avengers: Infinity War” to the cockpit and galley of the Benatar ship, the new spaceship that the Guardians of the Galaxy fly in, which we learned in “Avengers: Infinity War,” Haisu’s unique blend of creative and technical skill have led him to be tapped to work on some of today’s most popular films.

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Specialist Set Designer Haisu Wang

Prior to making his mark as a specialist set designer Haisu spent many years as a leading art director and production designer on indie films with comparably lower budgets; but he says, “The design process of big blockbuster films is pretty similar to my previous work.”

With an all-star ensemble cast, including household names such as Robert Downey Jr., Chris Hemsworth, Mark Ruffalo, Scarlett Johansson, Benedict Cumberbatch and Don Cheadle, and a layered and exciting story that makes it watchable over and over again, “Avengers: Infinity War” pulled in over $2bn, making it another one of the Marvel superhero films to reign at the box office.

While the fact that the frenzied films he works on these days will be watched by millions of viewers doesn’t make a huge difference to Haisu as a designer, that doesn’t mean there aren’t still aspects of collaborating on projects of this caliber that get him excited.

“Now I am more inspired by the level of talented artists and designers I work with more than the actual projects themselves,” admits Haisu.

For “Avengers: Infinity War” Haisu worked directly with Primetime Emmy Award nominated production designer Charles Wood (“Doctor Strange,” “Avengers: Age of Ultron”) to design the Escape Pod and the Benatar Ship’s cockpit and galley.

“As the production designer Charlie has a more comprehensive understanding of the story and how the vehicles fit into the visual arc so he gave me pretty clear set of goals of what the vehicles were supposed to feel like,” explains Haisu. “He gave me enough freedom in terms of designing the form and details of the vehicle and then guided me towards the right texture and color combinations.”

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The Benatar Ship

As a specialist set designer, Haisu’s carved out his niche in designing vehicles and special equipment, an area of focus where his artistic genius has not only flourished, but one where his vast technical knowledge has been integral in the multi-phase construction process of actually bringing the designs to fruition.

Giving us keen insight into his technical design process, Haisu explains, “I use Cinema 4D to block out rough concepts and render them in Octane Render. Sometimes I bring the model to Unreal Engine to set up a VR walk through. I use Solidworks and Rhino during the set design phase mainly because they are designed to work with a CNC machine really well, which becomes very important to the construction department.”

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Designing the Escape Pod

 

Taking something based on a comic book and turning it into a physical form that fits the filmmakers’ vision that can be shot by the film’s camera crew is no easy task. These designs undergo numerous transformations from the initial concept to the actual construction, and the vehicles Haisu designed for “Avengers: Infinity War” are no exception.

He explains, “The early version of the Escape Pod had a really slick form compared to the final version, and the surface detail was much more simple and minimalistic. But Charlie preferred the surface to look more like an insect and for the exposed equipment to look a little more complex to match the personality of ‘Rocket,’ the owner of the pod.”

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The Escape Pod

As a specialist set designer, developing these sets to serve the story is the most vital element of Haisu’s work behind the scenes, and his ability to innovate on past designs taken from ‘reality’ has proven to be a powerful contribution– something that is readily apparent in the impressive pilot’s chair he developed for the Escape Pod.

“I spent a good amount of time designing the Gyro Pilot Chair,” says Haisu. “We thought a lot about how to make the pilot seat to be self stabilized so that the pilot would not spin with the ship and lose consciousness like what happened to Neil Armstrong during his first space flight.”

Using his knowledge of design and industrial technology, Haisu was critical in designing a seat that could rapidly spin around a mounted axis, making it free to move according to the pilot’s desires despite the changing directions of the ship.

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The Gyroscope Pilot Chair

Beyond the creative talent it takes to design the kinds of sets that grab viewers attention and serve the story, those in Haisu’s particular field of work are required to have an incredibly broad and comprehensive skill set that includes understanding the manufacturing processes for these sets, such as vacuum forminglaser cutting, and using a multi-axis CNC and waterjet, which Haisu say are integral in ‘building sets that are visual effect friendly.’

He adds, “The set design phase and the construction phase are very well integrated. I design the aesthetic of the set with the sense of  fabrication always in my mind. Since the vehicles of this type of movie tend to have a complex forms. The fabrication process is less labor intensive but more automation based. Preparing clean and fabrication friendly model is the key to saving time and money.”

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Constructing the Benatar Ship

Giving him an additional edge over others in the field in terms of knowing how to communicate with the VFX department, which plays a huge part in massive productions like “Avengers: Infinity War,” Haisu also spent several years as a VFX artist at the three-time Emmy Award winning company Base FX before transitioning into his work as a specialist set designer.

Drawing from his experience as an art director and production designer while bringing a refined skill set to the table that allows him to design elaborate and highly technical sets for some of the most watched films today, Haisu Wang has solidified a strong position for himself in the industry.

Haisu is currently working on the eagerly anticipated continuation of the “Avatar” film series. With “Avatar 2” expected for release in 2020, fans of “Avatar” have waited nearly a decade to find out what happens next; however he won’t be the one to disclose any of that information. But he does say, “I am very excited about the world that we are creating and very proud to be part of the ‘Avatar’ team.”

Josh Futcher goes dark and withdrawn for captivating performance in new award-winning film

As a child, Australia’s Josh Futcher was extremely shy. He recalls it as “debilitating”, and at the age of eight, his mother put him in acting classes to get him out of his shell. That was when his life changed. He began to fall in love with acting, and when he first performed on stage, the shyness that plagued him all his life melted away. Hearing the audience laugh at his Dracula impression with a Transylvanian accent was cataclysmic for Futcher. He knew even as a child that he was meant to pursue acting for the rest of his life. That was the first time he felt truly seen, and now audiences around the world have seen his work and know his face.

“I come from a low-income household with a single mother. No one in my family has ever been in the entertainment industry. I have built everything I have achieved in my career from hard work and determination. I’ve known this is what I’ve wanted to do since the age of eight and have never looked back or doubted it since. I’ve not had help or handouts, other than the love and support of family and friends,” said Futcher.

Futcher is known for films such as Répetez S’il-Vous-Plait, Wedgetail, From Parts Unknown, and many more. He has graced the small screen many times in hit television shows like Conspiracy 365 and No Pink Cowboys, and his face is instantly recognizable in Australia from the viral campaign for Victoria Tourism “Remote Control Tourist”, winning international awards. There is little doubt as to why he has become such a force to be reckoned with in the Australian entertainment industry.

Earlier this year, one of Futcher’s latest films, Fatal Flame, won the Audience Spotlight Award at The Idyllwild International Festival of Cinema. The film, which premiered in 2017 at the L.A Shorts Awards, where it won Best Film Noir Film, has had a tremendous run at many prestigious international film festivals. It took home the top price at the Women’s Only Entertainment Film Festival 2017 and was a Special Mention for the Award of Merit at the Accolade Global Film Competition in Los Angeles.

“It’s a very rewarding experience to have a project that you had such a strong hand in from start to finish be as successful as it’s been. It’s been received with critical and audience acclaim since its release and I’m incredibly proud of the work,” said Futcher.

Fatal Flame follows Police Detective McDonald, played by Futcher, who is summoned by shady criminal Rico to a vantage point overlooking the wake for gangster Julian Blakley’s recently murdered father. Rico riles McDonald with news that Julian has corrupted his police colleagues; and ordered the death of McDonald’s informant. But McDonald, who suffers from PTSD, isn’t interested until he sees a mysterious beauty provoking a fight with Julian. As Julian tries to escape, McDonald is hot on their trail. But it isn’t Julian who interests him. Instead he pursues the enigmatic woman.

“I loved the fact that this man has gone through so much grief but is motivated to make sure it doesn’t happen to another innocent woman. He sees a woman being mistreated and he knows the man is no good, so he goes to warn her. I think he is a great man, with a care and respect for women. Not just as sexual objects. And in a time when so much harassment of women is being brought to the forefront – I feel this story shows men how a lady should be treated,” said Futcher.

In the film, McDonald suffers from PTSD after seeing his girlfriend murdered in front of him by a gangland boss, who discovered McDonald was undercover and betrayed him. This causes McDonald to be dark, quiet, and withdrawn, but the appeal of a magnetic femme fatale style character quickly peaks his interest. He can save her, like he wished he could have saved his girlfriend. Such a character had great appeal for Futcher, who is known for his improvisation and comedy, and gave him the chance to show off his versatility as an actor. He made McDonald a tortured soul with a dark past, but with a motivation to be better, which in turn made him human and relatable.

“I loved being able to sit in silence on the screen. As actors, we constantly feel we have to do so much to be interesting. It was so freeing to be still and silent and sit in the pain of my character. It taught me a lot about the power of stillness on screen and what it portrays for the viewer,” he described.

McDonald was originally written as a 50-year-old-man. However, after the Director, Janet Dimelow, saw what Futcher was capable of, she decided to re-write her story for Futcher to play the leading role, knowing that he was the actor who could make her film a success. For Futcher, being offered the role so early in the piece allowed him to be a part of the creative process from start to finish. He was able to have input into rewrites, and much of the creative choices for the film. In addition to this, he was appointed casting director early on, and was therefore able to hand pick the cast he wanted to work with. When it came to shooting, he took his producing hat off and focused on the role, giving the best performance he could. Obviously, his efforts paid off.

“I was excited to be the lead actor with of lot of creative sway in the pre-production, and all the way through the process,” said Futcher.

Fatal Flame is now looking into making a feature length film, with Futcher once again as the star. Keep an eye out for it in theatres next year.

 

Photo by Lachian Woods

Jeff Venida talks honor of creating a shift in today’s branding culture with Paradam

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Creative Director Jeff Venida

There are two types of people in this world: those with compelling stories to tell and those who actually tell them. One of those people is highly sought-after creative director, Jeff Venida. What sets Venida apart from most is the fact that his storytelling doesn’t come bound between two book covers or scattered through carefully arranged music notes. On the contrary, Venida uses creative branding to stimulate the minds of consumers and to take them on quests they wouldn’t have otherwise imagined traveling. He takes a thought-based, captivating approach to creative branding and shares stories with the world in a way that keeps him at the top of his industry.

Throughout his career, Venida has earned himself the opportunity to work with some of the world’s biggest brands, allowing his talents to captivate consumers in a number of different markets. He prides himself on the fact that his job, unlike many others, requires him to have a keen understanding not only of top brands and their target audiences, but also of some of the world’s most niche industries. He realized from an early stage in his career, that being a creative director would require far more than an eye for design. He would need to be able to identify important trends in society and determine how best to gauge the audiences consuming them. It has been a journey rich with learning opportunities and chances to look at parts of the world in a new light. In addition, after several years spent working for other brands and striving to bring other people’s visions to life, Venida realized that he needed to shift his focus towards putting his own ideas first and bringing them to life on a large scale. For these reasons and more, he decided that his talents could be best offered to the world by starting his own company: Paradam.

Per Venida’s vision, Paradam is focused on developing a thought-based, storytelling approach to creative brand building and marketing. He sees great importance in communicating complex ideas to his clients that tap into their emotions and connect intimately with their minds. His reputation, along with his business savvy, allowed him to build a strong client base and to leave a lasting impression on all of his clients, everywhere from start-up companies to major brands. His venture has been so successful, in fact, that Paradam was featured on AdWeek’s podcast in 2017, reaching audiences on a mass scale.

“I wanted to change the way people consume media and I wanted to have a larger impact on the culture I was so clearly contributing to. I knew that I didn’t want to create a product that was ‘for sale’ because I don’t really believe that any product will have a larger impact on people’s lives. Having said that, I do believe that awareness and an opening of the mind can have a great impact on the collective consciousness of the world. I wanted to streamline my beliefs and processes in a way that others might be able to take something away from. I started Paradam so that I could disseminate my approach to a brand communication for a larger audience and hopefully leave a positive, lasting impact on the way we experience the world. It is so much more than just an agency or a company; it’s an ideology and a way of viewing the world,” told Venida.

When developing Paradam accordingly, Venida endeavored to become an agency that specializes in conscious consumerism. To the world, this may seem like too large of a feat to tackle; however, for Venida, it is unfathomable to build an agency in any other way. During Paradam’s inception, the idea of generating a fundamental change in the way people think about marketing and branding motivated Venida to honor the ideas and intentions that are embedded in Paradam’s foundation and he was shocked by how easily his ideas came to fruition. Using his photography and videography skills, he shot content for his website and created a brand video that would later draw clients into soliciting his services. He also created icons and logos to match his brand’s concept, and focused his efforts on developing a unified, coherent branding strategy to show prospective clients the sort of output they could expect from working with him. For clients like Paul Andre Pinces, knowing Paradam’s ethos and seeing the calibre of content it housed were nothing compared to what he experienced when he actually worked first hand with Venida.

“I first worked with Jeff on a project for Native Shoes in Vancouver. He had a vital role on all 2014 and 2015 seasonal campaigns, contributing to brand messaging, look-books, and online content. He defined the brand tone throughout each campaign, giving the company its distinctive voice in the market during their most vital period of growth. His company, Paradam, is an exceptional example of his command in the industry and he is certainly one of the best creative directors I’ve ever had the pleasure of working with,” raved Pinces.

Testaments from clients like Pinces serve as a reminder that the risk of stepping back from his work to focus on a passion project paid off in the end. He is humbled by the thought that through Paradam, he is able to practice what he preaches and to bring something fresh to the market.

“I can’t tell you how much it means to me that this project has become such a success. When people call me just to tell me they’ve discovered Paradam and that it really speaks to them on a personal level is indescribable.  It makes me feel like I’m on the right path. Some of the creative individuals I’ve worked with on this project have called me to tell me that the completed project is something they thought they could only dream of, and that makes me feel honored. I feel inspired to push the envelope more and try my next creative endeavor,” he concluded.

Maja Lakomy goes on ‘Vacay’ in new film

Poland’s Maja Lakomy is a true storyteller. As an actress, she tells someone’s story in her own interpretation, having respect towards the character and the narrative at the same time. Her goal is to be a part of as many spectacular stories that are written or told by great minds as possible. She aims to both entertain and move as many people as possible, whether they laugh, cry, think, or simply feel. That is what she finds satisfying.

“There are so many beautiful, thrilling, terrifying and touching stories in the world and the more people they reach, the better, in my opinion. Actors are in some sense tools that are needed for these stories to reach people. Through movies and theatre people can experience new things and educate themselves, which I think is so important,” said Lakomy.

Lakomy is known for her work in films such as Star House and Diminuendo, receiving great praise for her acting abilities at many international film festivals. This year, she has lots going on, including a music video for Italian singing sensation Andrea Bocelli. On top of this, she has several upcoming films, including Straying from You, Moral Inequity, What’s with the Doll, and the artistic flick Vacay.

Vacay offers up a unique challenge for Lakomy, as it is a creative, cinematic film with no dialogue. The film is meant to entertain of course, but also make the audience think and feel shocked, which is why Lakomy was interested in the project. Before she auditioned, she read the description of her character and knew exactly how to play her. Upon reading the script, she found the story unique and incredible.

In the film, Lakomy plays Veronica, the “mysterious messenger” in the story. Nobody knows exactly what the history is between her and the main man, played by Juan Blasquez, but one can suspect that something deep and unresolved occurred between those two. She goes through many different phases of emotion, adding necessary and intense drama to her scenes. She is a tough woman on the facade, who leads an independent and successful life. Once audiences see a little more of her, we find out that underneath, she carries some trauma from the past that sometimes she isn’t able to cover. She is like a ticking bomb of emotions that if she doesn’t manage to contain, might explode.

“I like that the story is light and entertaining for the most part but gets intense and shocking in some moments. I also like the style of it, that it’s told without any dialogue, which makes it universal and even more powerful. I think the story is important because it touches upon some relevant and controversial matter, but at the same time entertains the audience, leaving them with a lot to think about after watching it, maybe even with an unsettling feeling,” said Lakomy.

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Lakomy was asked to audition for the part of Veronica by the director of the film. He had previously seen the actress’s work and was greatly impressed. Upon meeting her, he slightly altered the part to make it a principle role, knowing Lakomy could make a difference to his film. Such a reaction was incredibly touching for Lakomy.

Vacay began filming at the end of last month. Currently, Lakomy focuses on getting into the mindset of her character. A very important part of the process is connecting with one of the lead actors who her character has a strong history with. They are working on building the relationship so that when they act together, they can make the story between them as believable as possible, even without any words.

“I love that the whole film has no dialogue, so the story is told through the actors’ actions, facial expressions and the scenery. I like working on this specific aspect of acting, where drastic transitioning between different emotions is required. I enjoy challenges like that. I really appreciate working with great actors and an incredibly passionate director. I like that everybody who’s involved in this project fully engages with it and gives a hundred percent of their energy into it,” said Lakomy.

Vacay will be finished and submitted to film festivals later this year. There is little doubt that it will impress, and that Lakomy’s performance will be incredibly captivating. After its film festival run, it will be made available on various digital on demand platforms. Be sure to check it out.

Needless to say, Lakomy is a dynamic and in demand actress. She never gave up on her dream of acting, despite various roadblocks that came up on her journey. She encourages all those with the same dream to keep pushing, because eventually it will be worth it.

“As actors and artists in general it’s hard to be satisfied with yourself. There’s never a perfect answer or way to do something when it comes to acting. This profession is very subjective and it’s important to remember that we can’t always make everybody happy. My advice would be stay determined and work on yourself instead of comparing yourself to other people’s successes and failures. And even when you hear “no” way more than you hear “yes”, as long as acting brings you joy, don’t ever quit,” she advised.