Category Archives: International Creative Talents

Producer Rosie Kinane-Adams talks ‘America’s Got Talent’ and working with her idol Simon Cowell

Press 3
Rosie Kinane-Adams

There was never any other choice for Rosie Kinane-Adams; she always wanted to be a producer. It was more than just about wanting to behind the camera, she has an extraordinary ability to hear someone’s story and find the aspect that makes it different. There are so many stories that have been told over and over again in the same way, whether it be in reality television or film, but Kinane-Adams instinctively knows how to find that angle that makes audiences remember what they just watched. She knows that everyone has a uniqueness to them that is interesting, and finding that uniqueness and telling that story is what makes Kinane-Adams such a renowned producer, and why she loves what she does. Each job is a puzzle to her, and each piece is put together but how to properly tell the story.

Kinane-Adams has worked all around the world doing what she loves. She is internationally renowned, working at the forefront of the film and television industry. She has a resume filled with achievements, and has greatly contributed to the success of shows such as The Biggest Loser, The Bachelor, Married at First Sight, Masterchef, and First Dates. By working on these formats across the world, Kinane-Adams is able to bring the best of each country’s production techniques, and combine them to be at the height of it all globally. However, it was working on the award-winning show America’s Got Talent that was the highlight of Kinane-Adams’ esteemed career.

“Working with Simon Cowell has been beyond a doubt the highlight of my career. He is an incredibly talented executive producer and on-screen talent, and growing up in England, watching the X-Factor, it was beyond my dreams that I would ever be working with him on America’s Got Talent, one of the biggest shows in the world. He was an idol of mine throughout my career, so to be working with him was inspirational,” said Kinane-Adams.

After seeing success on the hit game show The Price is Right, Kinane-Adams was approached to work on America’s Got Talent by Fremantle Media. The show was on its eighth season, with vast success and an outstanding reputation. They knew they needed someone with an eye for story in order to eventually lead a story team that would create and pursue interesting and unique stories and bring the level of storytelling to a new high.

“My focus throughout my career in television, and at America’s Got Talent, has been story telling. Everyone has a story to tell and everyone has something interesting about them that the rest of the world wants to know. Especially on America’s Got Talent, these people have had the most interesting lives. The hardest part of my job is choosing one part of these people’s lives to focus on, because they are all truly some of the most interesting and creative people in the world,” she described.

From seasons eight to ten, Kinane-Adams’ role on the show as a producer was to create the most innovative packages for each act possible. It was essential that the quality of work Kinane-Adams was creating was some of the best in the industry- from story right through to camera techniques. On a show as successful as America’s Got Talent, the pressure is high to be the best, and Kinane-Adams storytelling talents was evident with each episode she worked on.

“It was important being on a show as successful as America’s Got Talent, that we were seen to be showing America, not only the best and most unique talent, but also the height of sophistication in terms of how we were filming things, whether this be the camera techniques, or the creative ideas for opens to the show,” she said. “America’s Got Talent is the most successful talent show in the world. It is the epitome of the American Dream, and really shows the world what people are capable of. It has been by far the highlight of my career to work on a show reaching tens of millions of people internationally. The ‘Got Talent’ format is available in 69 countries and has reached over 500 million people worldwide, and that’s a really amazing thing to be a part of.”

In addition to her story producing responsibilities, Kinane-Adams worked on post-production with an editor, bringing the interviews, b-roll and performance together to create segments of the show. She also worked in the casting department where she would scout for the best talent in the country, whether that be online, at events, or at open call casting days. This commitment to the show and each contestant’s story impressed everyone she worked with.

“I first met Rosie working on America’s Got Talent in 2012 when she joined the story team as a producer. I was immediately impressed with how she stepped into an established show with such poise and professionalism, instantly becoming an essential member of our team. She came in not only with fresh, creative ideas, but the ability to execute them efficiently, keeping a positive, problem-solving attitude throughout even our longest shoot days,” said Lindsay Tuggle, Senior Producer. “Rosie has been one of my favorite producers to work with in my 10+ years in the reality realm. She’s reliable and hardworking, endlessly creative, and a pleasure to be around. It doesn’t matter if she’s setting up logistics for a complicated shoot, coming up with a creative way to visually tell a story, directing cameras in the field or putting it all together in post-production, you know Rosie is going to tackle whatever she takes on with a refreshingly positive attitude, which can sometimes be scarce in this industry.”

“Rosie is an especially good producer because she has the ability to see projects through from conception to delivery. While many producers are only experienced in one aspect of production, Rosie has experience in every single step of the process, which makes her an invaluable asset to any team she’s on. She understands each small piece of the puzzle, but because of her keen eye for storytelling, she never loses sight of the bigger picture,” Tuggle added.

Although the show has been the most popular show of the summer for its thirteen seasons, during Kinane-Adams time, it was also nominated for a TV Choice Award and a Critics Choice Award. She worked with hundreds of contestants each day, and instilled a complicated system in order to ensure that they shot all the content they needed to shoot, and that it was of the highest quality and had that each contestant had content that had a unique stamp on it. This highly complex system is still in place today and ensures that post production has everything they need to create the successful show that they do. She has greatly contributed to the show’s recent success, and she loved every minute of her time there.

“Another wonderful aspect of the job is working with such incredible judging talent. Mel B, Howie Mandel, Howard Stern and Heidi Klum are all incredibly talented people within their field, and take their job on the show very seriously. Their passion for helping people’s dreams come true is evident, and to interview them on the acts and film with them backstage during stage breaks has been a highlight of my career,” Kinane-Adams concluded.

RAFAEL THOMASETO KEEPS THEM COMING BACK FOR MORE

Los Angeles Brazilian Film Festival.JPG

A producer is the closest thing the entertainment industry has to a parental figure. As the head of any production, this individual oversees every aspect from beginning to end and ensures that it all runs smoothly. It’s a tiresome and exhausting vocation, the main reward of which is getting more of the same work. A producer will tell you that they choose this vocation because they love the creative process and being surrounded by others who take part in it. For a successful producer, diversity is the key. Similar to directors, a producer’s work on a notable ad campaign can mean as much (or more) recognition and compensation than on a film or TV presentation. The career of Rafael Thomaseto encompasses all of these different creations, leaving him in the enviable position of having an eclectic body of work and possibilities to pursue. His resume encompasses a strong list of production credits, including independent films, commercials for major brands (such as Chanel, Samsung, Nissan and Jose Cuervo), the clip of the song “Perfect Illusion” by the iconic Lady Gaga and the production of videos for the YouTube. The common thread among all these is the talent and work ethic he possesses. The best advertisement is performing your job with excellence and the word is out about Thomaseto.

As producer of the film “Inherent Greed” (Directed by Zachary Wanerman), Rafael oversaw this production which premiered at the Cannes Film Festival and also impressed Louie Torrellas (CEO of Ambitious Media Productions). Torrellas relates, “One of the executive producers on the film recommended Rafael to my company, Ambitious Media, which was in charge of producing Inherent Greed. We hired him and he instantly took over the project and made it work, to great acclaim. Our first partnership was such a success that as soon as I received the briefing of the entire media production for LA Style Fashion Week, Rafael was the first name that popped into my mind. It was going to be a challenging job but I was sure he was qualified and experienced enough to handle it. Again, my expectations were attained. Once Rafael joins a project, he will do anything possible to make it work and to make it the best.”

Hired by Ambitious Media as head of production for the city’s biggest fashion event would seem to be a completely different environment than that of a soundstage or location shoot for a film however, Thomaseto’s skill set is equally applicable to both. Though Los Angeles Style Fashion Week has been around in some incarnation since the 70’s, the past decade has seen it evolve into a much more expansive and widely attended event. The city and the industry have taken an obvious step towards using their entertainment producing infrastructure to promote the fashion scene as a major player worldwide. While the surroundings and the players are different than the ones he is so accustomed to, many of the applications of Rafael’s abilities are lateral. Instead of overseeing a film production, he developed a documentary which showed the increase of the fashion scene in LA. Locating and hiring the director, cinematographer, and film/photography crew to shoot interviews with the major players in the fashion industry as well as the big name models who would be appearing at the event; all these were familiar procedures for Rafael though they were in a wildly differing venue. The producer notes that his ability to bring aboard world renowned fashion photographer Lemuel Punderson as the main director for the production was a particular source of pride.

A complete dichotomous experience of working with the beautiful people, Thomaseto’s past success on a number of productions for Traverse Media resulted in them hiring him as part of the production team for the experimental “Crypt TV.” Traverse Media, a production and talent management company committed to creative and enterprising content and filmmakers, hired Thomaseto as part of their Production team coordinating the project for Crypt TV. Crypt TV is a digital genre brand co-founded by Jack Davis and horror icon Eli Roth. Declaring its motto as “#WeirdIsGood”, Crypt TV creates and distributes dark, edgy, and scary video content on Facebook and across its family of publisher sites. One year after launch, with 2 million direct social followers and a syndication network of 2.5 million unique monthly visitors on the sites in its network, Crypt TV has quickly become the fastest growing leader in digital productions of this genre. In addition to working with the best up-and-coming filmmakers across the world, Crypt TV creates engaging original video content directly for the Top Hollywood Studios including: Universal, Fox, Warner Brothers, Paramount, Netflix, and others. Crypt TV is uniting fans and creating a movement that’s redefining what the future of the genre among millennials.

Although hired on shortly before the shoot, Rafael quickly solidified all aspects of the production of the three short films which Traverse created for Crypt TV: “Lust Kills” (62,000 VIEWS), “Gluttony Kills” (371,000 views), & Sloth Kills (272,000 views). These three films were produced in just a matter of weeks and had received several thousand views in a mere matter of hours after being released. The expediency and process by which entertainment is created and delivered continues to evolve with technology and the public’s sensitivity to it but the need for professionals like Rafael Thomaseto will be a constant throughout these changes, as will the need of entities like Ambitious Media Productions and Traverse Media. The upcoming projects which Thomaseto is currently involved in with both companies assures this fact. The new edition of LA Fashion Week (which is a biannual event), an indie feature film in 2018, and several short films (a continuation of his partnership with Crypt TV) will all add to the association that Rafael has with both Ambitious Media Productions and Traverse Media in the very near future.

 

ALYYSA VENIECE BRINGS IT ALL, LIKE A WARRIOR

Alyssa Veniece describes herself as having alter egos which make appearances. This makes a lot of sense when you consider that she has experienced success as an actress, singer, stunt person, fitness model, swimsuit model, and dancer. It seems easier just to have the specific part of your talented personality show up that day for work while the others rest (it would actually allow her to get some rest). While she says this in half-jest/half-truth, it’s obvious that Alyssa is a driven and artistic individual who is capable of tremendous focus. Often the duality of her nature and talents is obvious in the work she presents. Her music is influenced by everyone from Boys II Men to 50 Cent. In productions like NBC’s “Warrior” she dances and acts while her modeling led to the production using stills of her face to adorn the scene. You can’t separate the ingredients of your favorite meal or dessert and still achieve the same satisfaction and this applies to the multiple talents of Alyssa Veniece as well.

What exists in 2017 is a multitalented and confident Alyssa but in the early days (back home in Canada), she was just a little girl in what she describes as a loud, crazy, and constantly laughing family. Her early predilection for casting and directing her sisters and cousins in plays was a strong indicator as to the direction she was headed. Witnessing the Olsen twins as child actors and a strong attraction to Disney movies assured young Alyssa that her career was a certainty, with the added benefit that she didn’t have to choose between acting, singing, and dancing. Her early attraction to acting still remains true all these years later. She notes, “The honesty is what it’s always been about for me. Whether someone plays a villain or a saint, they are honest with themselves in their actions. I’ve always been drawn to the truth of things, and I loved that during a movie I was constantly having realizations about life and the way people are. As an actor we get to tell stories, and teach people, while figuring ourselves out during the process. Certain shoots I’ve worked on have definitely been closure for me of times in my past.  It all connects us to each other and to something greater – anything is possible when you’re playing pretend! I hate limitations and acting frees you from any cage you ever could imagine. I love acting because it’s healing, helpful, hopeful… and ultimately, fun.”

Warrior Photo 2

As audience members, we’ve all had that moment when a performance spontaneously created a strong emotional response. One of the talents that has served Veniece so well throughout her career is her ability to synthesize her different talents. Singing, acting, and dancing are different faces of the same person for this immensely versatile and creative Canadian. Her appearance on NBC’s Warrior as a Geisha was just as much due to her strength as a dancer as an actor. Her costar Jade Whitney (whose credits include Suicide Squad and FX’s “The Strain”) “Both Alyssa and I appeared as Geishas in ‘Warrior’. Not only is she an incredible actor and dancer, but she is one of the most hard working people I’ve had the pleasure to work with. One shoot was a particularly long overnight experience; it was grueling for all of us. Alyssa was focused and strived for perfection with every take yet didn’t complain or even show signs of fatigue. There are a lot of talented people in this business but I think it’s those with the right attitude that end up becoming successful throughout their career. I think Alyssa excels in this field because she cares about the craft, is open-minded, and willing to learn new things.”

In “Warrior” Alyssa’s role is that of a Geisha for Will Yun Lee’s character, Susano. Her character is extremely well- trained, comfortable with being the center of attention, seductive, and completely at ease with her sexuality. While the mindset of this character does not correlate with Veniece’s own, she uses another of her passions to enable this…music. The actress reveals, “I’ve spent a lot of time studying my craft and using the methods that I’ve learned but I’ve also found that music is an incredibly strong tool. I like different types of music depending on what I’m doing. I typically steer towards hip-hop, trap, pop, r&b, and electronic. If I’m trying to get into character for a role, I will listen to music that I think that character would listen to. If I think they should be in a certain mood, my musical choices will reflect that to sustain my character, especially right before an audition. My song picks vary depending on the intensity of my training and I could easily be listening to a slow song by 6lack or something hardcore like Omelly or Casanova from OHB.”

Warrior photo 12

Alyssa Veniece is that type of creative individual who never suffers from interest or ability, only from lack of time to do everything she wants. The very fact that she acted and danced in “Warrior” while her very face adorned the club (add model to her credits on the show) attests that it’s not “if” she will be creative but rather “which” avenue will she choose. One thing is certain, if you keep watching you are going to see Alyssa in a film, TV production, or music video. In fact, you most likely already have.

Videographer Maria Aguado takes us back in time with Button Barcelona

Maria Aguado has always known she was meant to be a filmmaker. Since the age of seven, she wrote screenplays and made movies. At the time, just a small child in Barcelona, she filmed her dolls, editing the footage, unaware of what she was really doing. She grew up holding a camera, and to this day, nearly twenty years later, that remains true.

Aguado’s unique eye has greatly contributed to the success of many brands who seek her services. Just last year, the company Button Barcelona reached out to the videographer to make a promotional and informative video about the brand that would be played at a Button Barcelona event, as well as two other videos to be used to promote the brand on social media.

“I really liked the romanticism that creates Button Barcelona and I wanted to be a part of it. They emphasize how everything worked in the old times, enjoying every step with serenity and a slower rhythm. I was happy to express this through audio-visual,” said Aguado.

Button Barcelona is a company inspired by the way people used to live sixty years before the industrial revolution in a small village in Barcelona. They sell all type of products with one thing in common: bringing back the traditional methods of production and elaboration with hand-made products. As a videographer and editor, Aguado had to transmit this idea to the audience. She filmed and edited three videos for Button Barcelona. The first one was a series of interviews explaining the story of Button Barcelona. The second was the “making of” of the photo shoot. For the third video, she edited the previous two videos together, for the Button Barcelona event. All three were posted and used on social media as their marketing campaign.

“The shooting was really fun. We immediately became a good team from the start. The event was also amazing, my video was screened and we were all there, overwhelmed by the story the video shows and the whole experience,” Aguado described.

While shooting, Aguado filmed the models in different parts of the village doing antiquated activities, such as washing clothes in a bucket of water, going to an antique cinema, and sewing clothes. She truly shows really the audience how these people used to live, emphasizing the essence of the company.

“Button Barcelona is everything that defines us, differentiates us and reaffirms our personality. That’s why I decided to select every single piece that showed a narrative in order to create a story inside a fashion video,” said Aguado. “Through the shooting and the editing, I transformed models into characters. This is the nice and tricky thing about editing, with just one look, a movement, a step, you can create a story, a narrative structure. The tricky part is to know when you are cutting a video and why, it all has to end up making sense in order to touch the audience. Also, remembering all the material in order to be fluent and creative. The brand’s idea is the opposite of frenetic; it’s all about taking your time to produce with love. I showed this by carefully selecting pieces of music and mixing them together. The rhythm plays a very important part too, music and video have to dance together.”

The final video is eight minutes long. It begins documentary style, interviewing the various people at Button Barcelona, and explaining the story behind the company. The final five minutes feature the “making of” from the photoshoots. Aguado perfectly blends the shots to the music, editing the cuts to the exact beat of the song. It does not appear to be a promotional video, but instead an artistic music video, where the models are simply people enjoying their life rather than working. The result is outstanding.

“Maria was given full freedom to create both videos and the result was even better than what we had expected. She is a very hard worker with a positive attitude and creative mind! Her creativity and passion for what she does is what makes her so good at it,” said Candelaria Turrens, CEO and Founder of Button Barcelona.

The three videos were crucial in branding Button Barcelona. They explain the company’s idea, and introduce the world to the members of the brands Button distributes. Without Aguado, the event would not have been the success that it was, and the brand itself could not have achieved what it has today. She captured the company’s essence through the lens of her camera.

“It felt like we were teleported to another time; the times Button Barcelona tries to keep in our lives. The story was clearly shown to the audience, they could feel the essence of the brand and really enjoyed it. The video was repeated every half an hour, people kept asking to see it over and over again. It was amazing,” Aguado concluded. “I believe I showed the value of the simple way people used to live, the romanticism of the old times, enjoying every step with happiness, calm and serenity.”

WHY NICKY MARTIN LOOKS SO FUNNY

Comedy feels a certain way and it looks a certain way. There are not specific parameters which define this but it easily recognized. When you feel something is funny or see something that is funny, you know it. It’s a characteristic older than cinema itself. Before there was sound in films, comedy was more accurately conveyed than any other sentiment. Xing-Mai Deng displays this concept exceedingly well in Andrew Elliott’s “Nicky Martin: Country Superstar.” As a cinematographer with a highly diverse list of award-winning film credits (including this one which received an LAIFF award for Best Comedy/Dramedy and a Jury Award at the Melbourne Indie Film Festival), “Nicky Martin: Country Superstar” is yet another example of Deng’s ability to visually achieve the intent of the writers and directors he works with in an exception manner. With the ubiquity of the pursuit of fame, often via social media these days, the film’s story reveals the all too common hopes of someone who wants to be famous almost solely because they desire fame.

In an ironic turn, this written story necessitated studying reality TV productions in order to accurately be presented with authenticity. The look of the film needed to bring out the absurdity of the story while spoofing the standard reality TV show. The film’s director and Xing-Mai researched several American reality TV shows to study their lighting, framing, and documentary-like camera movement. The blocking and camera angles were all decided before the filming to achieve a deliberate chaotic appearance for the shots.

Much of the look of “Nicky Martin: Country Superstar” required Xing-Mai to use his extensive knowledge and talent to appear as if he did not possess these attributes. It’s an aspect that took him some time with which to relax. Constant second guessing and reassessment of going too far was required. He explains, “I purposely moved the camera in an amateur way in order to make the film look absurd. High-key lighting and amateurish camera movements brought the feel of a valid reality show to our film. There wasn’t any dramatic lighting. The camera movements followed the actors in a passive way rather than anticipating the characters’ actions as compared to a scripted production. We wanted to have the reality TV feeling but we also wanted some cinematic moments in the film. Some of the reality productions I researched were not lit at all. I added contrast for most of the scenes to give a cinematic touch to it but used it sparingly. Most of the reality TV shows I studied were not comedic so the usual reality TV look would not serve ‘Nicky Martin’ as it still desired to look funny. We did not want it to look like normal mockumentary as that look has become fairly common and we wanted something that stood out.”

12239655_939016469511700_6579762550975927828_n

The improv nature of the film and the actor’s performances kept Deng on his toes and required a fair amount of improvisation on his own part. As different cast members spontaneously changed and evolved their parts during the actual filming, Xing-Mai was required to essentially collaborate with them in terms of lighting and framing the scene, accepting what he could get away with in terms of these parameters. With knowledge of this potentiality in advance, he created general lighting schemes based on the blocking and devised a plan that would give the widest coverage possible while achieving the largest part of his goal. Because the film is a comedy, Deng used a wide warm color palate.

“Nicky Martin: Country Superstar” is a spoof comedy about a man who wants to be a country music star but doesn’t know how to sing or play guitar. He wants to be a cowboy but he’s afraid of all four-legged animals…so he rides on stools. Upon hearing about a singing contest at the County Fair, Nicky gathers his cohorts and prepares for what he believes is the chance of a lifetime. Numerous efforts towards achieving his goal of becoming a legitimate cowboy fall short. In a scene which drives this failure home and yet endears the audience to his tenacious drive, Nicky and his close friend Mickey reconcile by riding their stools together into the sunset as they have learned that being a cowboy is not about being famous but rather about possessing the cowboy spirit.

Andrew Elliott, the mastermind behind “Nicky Martin: Country Superstar” communicates, “I honestly had always planned to convince Xing-Mai to be the DOP for this film, since it’s very inception. Xing-Mai’s insight was invaluable to the success of the shoot. He was able to quickly and efficiently form a great crew and was always present with ideas and suggestions on how to make thing flow more smoothly. His work ethic was unquestionable on the shoot. Nicky Martin went on to success in the festival scene the following year, winning awards at several of these. Xing-Mai’s understanding of the story and unique ability to shoot the film played an integral part in winning these awards and in the success of the film as a whole.”

12196205_939014422845238_7081999955296816799_n

Immersing one’s self in an industry that contains some of the most skilled and creative minds and then attempting to shed the abilities you have come to rely upon as second nature in order to move you forward in said industry is disconcerting at best. Shakespeare often depicted the person who appears as the fool to often be the cleverest of all; communicating the idea that the misdirection of the depth of one’s knowledge and abilities is often the most difficult task of all. In “Nicky Martin: Country Superstar”, Xing-Mai Deng proves that he’s no fool but he knows how to convincingly present the appearance of one to the laughter and enjoyment of his audience…and does so as a master.

FILMMAKING WITH TALENT AND HEART: ZHENG HUANG

The role of producer is about money and schedules, correct? In its most simplistic terms, yes but it’s also about much more than that. For Zheng Huang it’s about art, personal connection, and the bonds that tie us to each other. While that might sound overly emotional, one should remember that we are dealing with the artist temperament; they are known to investigate feelings. A producer is the boss of a production. Everyone has experienced a boss who is only concerned with the bottom line as well as the one who is interested in you performing your job with excellence because you are happy to be there. Huang is very much the later. Every producer has a budget, schedules, etc., the nuts and bolts of their job. Approaching their role from an emotionally inspiring place is just as vital as a cinematographer who looks for the moving aesthetic in the frame (rather than one who simply makes sure everything is in focus). This approach is as intuitive as breathing for Zheng, which is likely why he has become such a sought after producer. Often the difference between good and great is how much you care; Zheng Huang cares a great deal.

Upon returning for the Cannes Film Festival, where his film “Lost” had been presented, Huang was interviewed about this by Neo. Neo was not only the host of an interview show but is also a director. Neo was instantly appreciative of Zheng’s passion for film and his unique perspective, so much that he enlisted him to take on the role of producer for his film “Never mind I Remember.”

LK2_5025

The film details the plight of a family who is forced to deal with an all too familiar difficulty in life. When seventy-year-old Lily loses her husband Frank to a heart attack, her son Jackie comes to her aid. He discovers very soon that his mother is dealing with a very acute case of Alzheimer’s. While Lily struggles to deal with her own constant sense of disorientation and unfamiliarity with those around her, Jackie comes to terms that he must now be the caretaker for his mother and realizes (perhaps somewhat selfishly) the impact on his own life. While both deal with the loss of Frank, Lily deals with the confusion of why her husband is not with her. The film is acted with mastery and captured with the same level of excellence. In one of the most tender and heart breaking scenes, mother and son find themselves in the same tent they used to play in decades before as Lily asks her son when Frank will return and he replies, “Let’s wait for him together.”

Zheng was drawn to this intensely emotional story by the script as well as a personal connection. He shares, “My mom’s aunt has had Alzheimer’s disease for many years but her only child never comes back home to see her. Luckily, her husband takes care of her very well. Because of genetic inheritance of Alzheimer’s, my own mother worries that one day she will begin to show signs of this disease. I am her only child and she has fears about my being too busy to take care of her properly. When she told me these fears of hers, I realized that this is a very deep and powerful topic, one which I want to explore. The son in the story is MYSELF but also every single child who has a busy career and big ambitions. Alzheimer patients can be a big burden for their children but there is no option here. Our mothers are our caretakers, our protectors from the moment we first come into this world. I directly relate to the story of this film and I know that there are many other people who do also. I knew that I wanted to be a part of telling this story and it demanded to be told with the proper emotional lens.”

The vast majority of a producer’s work for any project is in coordinating and scheduling, there’s no denying this fact. Obtaining permits, scouting locations, casting, “connecting the dots” is the norm for producers in a wide variety of settings. The secret ingredient of Huang’s approach is his focus on the communication and relationships of those he is involved with on each project. Neo, director of “Never mind I remember” reveals, “I feel extremely fortunate to have had such an excellent producer as Zheng Huang on my film.  As we were preparing for the shoot, I was having some problems with my 1st AD. This person has also directed and was giving a great deal of unsolicited opinions about the shot list. When I approached Zheng about the situation he said, ‘Neo, I will always support you whatever the decision you make in the end. If you tell me you will fire the 1st AD one day before shooting, I will be your 1st AD if you need; whatever you need, I’ll be there. The most important thing is: you have to be happy with what you do. You have to create your film, not your 1st AD’s film, or anyone else’s.’ This stirred something in me and I was able to confidently move forward and resolve the issue with my 1st AD, which meant that the entire production would benefit as well. Instances like this prove how Zheng is so much more than your average producer or someone who schedules events.”

LK2_5732

When discussing his definition of a producer, there are many familiar tasks and terms that Huang uses to describe his day to day. There’s a verbiage that he has in common with his peers and then there is one word which he continually refers to that stands out; empathy. It’s not something that you often hear a producer discuss as part of their skill set and yet Zheng professes that it is an essential part of what makes him successful as a producer. For someone who works with artists every day, it seems an obvious trait; to those who work with this producer, it is obviously Zheng Huang.

Writer Guilherme Ribeiro was force to be reckoned with during times with Globo TV Network

Guilherme Ribeiro was meant to be a writer. Ever since he was young, he always enjoyed writing, but as he aged, his hobby transformed into his passion. Today, he is celebrated internationally for his talents, with an esteemed career as an online content writer, captivating readers all over the world.

Throughout his career, Ribeiro has worked on several successful projects, with readers in his home country of Brazil and abroad. He wrote about the wonders of Rio de Janeiro for Mastercard Priceless Rio, and wrote for television programs such as TV PUC, and Toxic Rio. With everything he works on, he contributes to its success, which is exactly what happened when he worked with Globo TV Network, a major media group in Latin America.

“Globo TV Network is the dream of almost every media professional, actor, comedian and journalist in Brazil. It is like a billionaire holding with the TV studios producing content meeting Hollywood standards (series, telenovelas and movies) and exporting it for more than 100 countries. I started there as an intern and I was glad I could be hired afterwards, as my career took off from there,” said Ribeiro.

And that it did. Ribeiro worked at Globo TV for three years, between 2012 and 2015. Initially, he started as an intern, but he quickly impressed. Now, he is one of the best content writers in Brazil. All those he worked with recognized his skill, and his work was always popular among readers and viewers

“Guilherme is a creative guy, takes good pictures and was a proactive journalist and reporter for Globo. He started as an intern and ended up working full time, covering daily news for the website but also participating in especial projects, such as Carnival and 2014 World Cup news coverages. He has a good eye for details, wrote interesting reports and compelling stories during his time at Globo and was constantly working on news that reached great results regarding online views and shares on social media,” said Eduardo Vallim, Editor in Chief of two websites, Gshow and EGO, owned by Globo TV Network, and was once Ribeiro’s boss.

When working with Globo and their publication G1 – Portal de Notícias da Globo, the main news program for Globo, Ribeiro’s articles and news reports were usually in tune with everything happening in the city of Rio de Janeiro. He worked with a strong team, saying the work structure was always essential to keep a good work. He could cover a good variety of subjects, culture, music events, police, politicians, protests, press conferences, prep for the Rio Olympic Games and more. Many of his stories had over a million viewers.

“Globo is a strong brand for every Brazilian and also within Latin America, so it is comfortable and challenging at the same time write reports and articles for them. It is always a guarantee your article will reach more than a hundred thousand views in couple of days, so I can say that be behind this brand makes your name be easily written by people. But it also a little bit threatening to follow the results of your work, check if you are providing accurate and clear information,” said Ribeiro. “I used to receive a huge amount of material from press agencies, PR companies, government, companies, important people and more. Sometimes a good idea comes from a source you are definitely not expecting. That’s why the field of online content writer requires a detail oriented eye for good hooks, new possibilities to redirect news that are going on media, and other always be open for the new.”

Initially, Ribeiro was selected as an intern from over 15,000 candidates. Although he describes the process as long and hard, he was recognized for his knowledge of web journalism, and his strong writing skills. He knows how to word a story to capture an audience’s attention, making him an asset to the network. He used to cover local news in Rio, working together with the TV team from the local TV news in Globo TV, so each day was a new adventure in the city. He covered special events in Rio, such as Soccer World Cup in 2014 and Olympic Games in 2016, but also yearly events like Carnival parades at the city. Eventually, he became the Web Content Editor at Globo.com, a very important position. At that time, he says he literally had to run to win, competing against media websites for audience and news.

“Working with Globo was very challenging, but very rewarding. Every day was a challenge, but I can say it made me fast and strong. It was awesome to work very close to such important and remarkable things to the history of my city, my country, totally participating on that. It is a journalism feeling that made me happy in there for three years,” he described.

Now, Ribeiro has moved beyond reporting for Rio, and is currently working with a Fortune 500 company on a new music project. It is definitely something we can all look forward to.