Category Archives: Trends

Graphic Designer Laura Suuronen’s Limitless Creativity

Graphic designer Laura Suuronen’s mastery of expressive, dynamic visuals have made her an international success. While design relies on subtly, balance and rhythm, when effectively executed it has colossal impact. The Helsinki-born Suuronen’s command of and gift for the medium creates a consistently irresistible finished product.

“A graphic designer creates visual communications,” Suuronen said. “The field has expanded and changed tremendously over recent years, as the world’s become more visual and people’s visual literacy has grown.”

Suuronen has built upon that growth with singular alacrity, always displaying a natural skill which guarantees the success of any given assignment and frequently leads to subsequent, ever more impressive achievements. It’s a demanding discipline, but her background provided ideal preparation from an early age.

“In Finland, design is part of everyday life,” Suuronen said. “I grew up surrounded by design furniture, so I absorbed those forms and the sensibility. I learned of design as a profession in high school, as I was taking all possible art classes to balance out my other studies. I was always drawn to making art, yet I wanted to do something more useful, or, I guess, practical.”

Laura-Suuronen-Finland-Expo-1
Visualization of branding concept for Finland’s stand at 2017 World Expo

After high school, Suuronen attended the Pekka Halonen Academy, attaining a degree in Visual Expression and continued her studies at Helsinki’s University of Art and Design, earning a BA in Graphic Design, before moving on to the Master’s program.

The gifted Suuronen settled into life as a dedicated professional—and once she did, things began to move fast.Her earliest experience was at cutting-edge mobile software development startup Max Rumpus, essentially developing apps—at a time when the touch screen didn’t yet exist.

Laura-Suuronen-Galerie-Anhava-2
20th Anniversary Book for contemporary art pioneer Galerie Anhava

“The company’s goal was to create ‘good looking text messages’ that didn’t require separate software to download and view them,” Suuronen said. “This was a good first job, as I was able to do a breadth of work across mediums and was never held back. I was doing anything and everything in this startup, implementing and developing branding related projects, like packaging, brochures, manuals and random things like illustrations, expo stands, posters, business cards, interior design for a new office. Their art director was very supportive and a good mentor, with whom I still keep in touch.”

With limited opportunities for pure design at the one-product tech startup, she moved on to a post at the prestigious Hasan & Partners advertising firm. It was a critical step up for the ambitious young designer

“Being in top 3 of Finnish agencies for decades, Hasan was very different from Max Rumpus,” Suuronen said. “I was designing everything from 360 ad campaigns to art books during my time there, a lot of cool projects. Sometimes it was more art work production, sometimes it was about designing press, TV or online campaigns for leading Nordic consumer brands. I designed logos for Italian fashion brands, conceptualized press ads and posters, art directed photo-shoots, created installations, designed interactive technology-pushing websites and oversaw character and animation development. It was a great experience—to learn how the big things are done. And I got to see my work plastered around town, in newspapers and on TV constantly.”

Suuronen was off to an impressive start and her subsequent career path has steadily ascended. Now based in Los Angeles, this energetic, limitlessly creative woman stands at the forefront her field. Whether designing posters or art directing for magazines and web sites, Suuronen excels at her craft in a variety of media—from sophisticated software and computer techniques to old fashioned pen and ink drawing—and she has multiple awards, along with the respect of her colleagues, to show for it.

“Laura’s work never fails to impress,” graphic designer-illustrator Stefan Bucher said. “She pairs clear, powerful ideas with refined aesthetics, and adds just the right dash of eccentricity to keep things interesting. There’s no doubt in my mind that her American future will outshine the considerable brightness of her European past.”

Suuronen refuses to limit herself and the result is a striking roster of professional achievements, both as a designer and art director; Suuronen is adept at strategy and brand development, establishing unique visual identities for her clients, working across the full creative spectrum: books, catalogs, magazines, websites and apps, events and campaigns for a dazzling array of international agencies, including Siegel + Gale, Media Arts Lab, leading Scandinavian museums and art galleries, publishers and record labels.

“One thing that’s stuck with me from my early days at Hasan was the phrase ‘Never Satisfied,’ which was scribbled on a wall there” Suuronen said. “So, I’m always going to be looking to bring fresh thinking into a project. I like to explore new ideas and see where they lead. I’ve never been happy repeating what’s been done before—there is always further to push.”

Advertisements

From the Screen to Magazines Andreas Holm-Hansen is Red Hot

Hailing from Copenhagen, Denmark international actor and model Andreas Holm-Hansen was born with perfect bone structure, fiery red hair and a freckled and fit physique that effortlessly turns heads.

Over the last few years redheaded models with a healthy dose of freckles have gotten a major boost in the eyes of the public thanks to the work of leading photographers like Michelle Marshall, Maja Topcagic and her 2015 photo series “Freckled,” and Keith Barraclough’s “The Redhead Project,” but the list would not be complete without mentioning the innovative work of Thomas Knights.

In 2014 Knights released the Red Hot 100 book, a photo series that has been called ‘the ultimate bible for hot ginger men,’ and with his good looks and natural red hair it’s not at all surprising that Andreas Holm-Hansen made the cut, which makes him one of ‘the 100 sexiest Red Hot Guys in the World.’

Knights and Holm-Hansen clearly had a successful collaboration as the photographer called him back to shoot his newest exhibition and book “Red Hot II” earlier this year. Not only is Holm-Hansen featured throughout the book, but he also nabbed the cover shot for the “Red Hot II,” which was released in October. You can also check out Holm-Hansen in the highly seductive video that was made to promote the book, which reveals him in all is red headed freckled glory. Anyone who watches the video would find it difficult to say that Holm-Hansen is anything but on fire.

Andreas Holm-Hansen
Andreas Holm-Hansen on the cover of Red Hot II by Thomas Knights

 

In 2012 Holm-Hansen also landed a featured role in the music video for three-time Grammy Award winning artist P!nk’s “Blow Me (One Last Kiss),” which has been astonishingly well-received by fans earning more than 72 million views on YouTube.

As a model Holm-Hansen’s international appeal has been a driving force in his success. Earlier this year he landed a massive campaign for Väla Centrum in Helsingborg, Sweden; if the local Swedes didn’t know him before, they definitely know him now, considering his face is plastered to the outer walls of the popular shopping center, and he is featured on the cover of the center’s Winter issue of Väla Magazine.

Andreas Holm-Hansen
Andreas Holm-Hansen on a billboard at Väla Centrum

From massive billboards to a lengthy list of high-profile commercials, Holm-Hansen’s captivating aesthetic appeal has made him a go-to talent among advertisers across the world. Audiences across Europe will immediately recognize him for his featured roles in popular commercials for brands and organizations such as Miracle Whip, Telmore Play, Eovendo, Synoptik, Danske Bank, Norwegian Airlines, Komplett, The Zulu Comedy Festival and others.

In addition to being featured in a number of magazines such as Tantalum Magazine, Visionarios Magazine, Elléments Magazine and PAF Magazine, he’s also been the face of a number of massive print campaigns including B&O’s H6 Limited Edition, Phoamy, Arbejdernes Landsbank, DSB and Sundhedsstyrelsen’s Stop for 5.

This slideshow requires JavaScript.

While his unique look has definitely put him in the spotlight, Andreas Holm-Hansen has a whole lot more than a just good-looking face going for him. Through a series of lead acting roles in productions such as Benjamin Murray’s crime mystery “The Hit” and “Don’t Bring Guns to a Knife Fight,” Jose Rico’s “Blood Legacy,” Jesper Holm Pedersen’s “Shit Happens” and David B. Sørensen’s “Bellum,” Holm-Hansen has proven himself to be a diversely talented actor who can bring virtually any character to life. His knock-out performances to date have revealed him as the rare kind of actor who is capable of captivating his audience regardless of the genre.

One performance that really stands out though was when Holm-Hansen took to the screen in the recurring lead role of ‘Mad’ Mads Steen in the satirical series “Dreaming in Mono.” Presented mockumentary style, “Dreaming in Mono” follows the rivalry of two Nordic ski champions, one of which desperately wants to break a record on a monoski and starts his own team of underdog skiers who actually think it’s possible, they are Team Monoski!

We first encounter Holm-Hansen’s character ‘Mad’ Mads Steen trying to fix his broken down car in the middle of blizzard wearing nothing but his underwear, furry hat and boots, making it easy to see how he earned the nickname ‘Mad.’ Unfortunately for Mad his skiing skills have something to be desired, which makes total sense considering his prior ski experience consisted of using his ski poles to thrust himself across the flat grass-covered lands of Denmark. It’s not a stretch to say that Holm-Hansen is one of the leading comedy highlights in the series, as we continually watch his character lose his balance and flail uncontrollably down the slope every time he clicks into his skis and sets down on actual snow.

Mad could easily be considered Team Monoski’s awkward rebel, but his constant boundary pushing ways eventually put him on thin ice with his teammates. In fact, “Dreaming in Mono” dedicates an entire episode to an intervention with Holm-Hansen’s character where the team tries to get the brash Dane to curb his unsportsmanlike ways, which leads Mad to huff and puff and storm his way all the way back to his hotel room; but thankfully for the team he comes around in the end.

 

Dreaming in Mono
Poster from “Dreaming in Mono”

 

Produced by the Swedish production company Happy Fiction and created by the international creative agency Perfect Fools “Dreaming in Mono” was written and directed by multi-award winner Jens Jonsson, who earned the Grand Jury Prize from the prestigious Sundance Film Festival for the film “Ping-pongkingen” in addition to being nominated for two Guldbagge Awards, which are the Sweden’s equivalent of an Academy Award.

The seven episode series was broadcast by four major TV networks in the Nordic countries, with Andreas Holm-Hansen dazzling audiences the whole way through. The series, which was ironically created to promote McDonald’s in the Nordic countries, but rarely,  if ever, mentions  the fast food chain verbally, also stars Bernard Cauchard (“Superhjältejul,” “It’s My Turn Now”) and Alexandra Alegren (“Gåsmamman,” “Madness of Many,” “Olivia Twist”).

With a rather astonishing list of leading roles in film and television projects, and even more high-profile modeling campaigns already under his belt, Andreas Holm-Hansen is one of the few actor/models we can confidently say will be doting his wide-spread talents upon both industries for years to come, so make sure to keep your eyes peeled for this talented Dane.