During music award show season, it’s likely that you have seen constant advertisement declaring pairings of artist as “the performance of the century that you cannot miss!” While most of these never match the hype, one collaboration which has been an overwhelming success is fashion-meets-music. Most Americans are very familiar with the Victoria’s Secret special which features their fashion models and popular music artist; in Greece, a similar production is the famous Madwalk. Madwalk is the most popular show of its kind in Greece, combining famous singers and the work of well-known fashion designers. The show airs on television once per year and has done so since 2009. It’s a presentation of what is wonderful and beautiful in Greece, the centerpiece being the lovely models which adorn the creations during each performance. For model Alana Tapigliani it’s an opportunity to do what she is known for and celebrate Greece at the same time. Tapigliani appeared in 2012 presenting the Deux Hommes brand. Madwalk is more than an awards program for Greek citizens; it’s a national event and they take great pride in the artistry of their country. Even though Alana is known for her international modeling career, she admits that appearing on Madwalk had the result of her being stopped by the public to a much greater extent than ever before.
There’s a duality to the attention one receives from being involved in such a prestigious show as Madwalk. Alana’s excitement about appearing on the program was heightened by the exuberance of her friends and family. This is certainly meaningful on a personal scale but professionally, the fruit of this appearance made Tapigliani a very sought after model in Greece. While often admired, models don’t always receive the praise of other entertainment professionals; the praise Alana received from her appearance was a welcome exception to the common rule.
The Ace agency from Athens chose Tapigliani to work with designer Kostantinos Mélis for Madwalk. Mélis found his eponymous haute couture house in 1997 in Greece after a stint in London. Known for designing wedding gowns of exceptional aesthetics and quality, he then turned to a collection of haute couture gowns. His designs have been equally embraced by critics and the public, often donned by celebs on the red carpet.
Appearing as the only model representing the work of Melis was beneficial for any professional, a fact recognized by Alana. However, this was only half of the fun for her involvement in Madwalk. Each model is paired with a famous singer and Tapigliani made her appearance with Giorgios Mazonakis. The iconic Greek singer sang “Parole.” Being sung to by a music artist everyone knows while you are wearing dresses of incomparable beauty; it was no less than a magical moment for this model, but not one without concern. She reveals, “Of course I was very happy and excited to be there. In your mind you think that everything will be perfect and that’s what you want to portray for the audience. It’s their moment, not really your own. In truth, there were a million things going through my mind at the time. As a native of Brazil, the negative-four Celsius winter in Greece while wearing a dress was less than comforting. Towering high heels may look great, but the experience is equally uncomfortable. I wouldn’t trade it for anything but my pleasant expression during the appearance was not completely honest. At some point I was able to be lost in the moment.” For Alana, that moment was when the music took over. There’s an undeniable power to music which allows all people, models included, to don a powerful stance. Tapigliani exhibited this during Madwalk, capturing all eyes as she strutted around the catwalk. The music, the lights, the DJs, and of course the designs which Alana and her fellow performers wore created a spectacle which transfixed the audience.
Madwalk may be a Greek event but it is viewed widely across the world. Tapigliani received attention from even more designers and took part in events like this in other countries. She credits Madwalk with giving her both the exposure and confidence to relax and enjoy them. Because it was the first experience of the kind, she confirms, “Madwalk was my first time doing this kind of a show with singers, the stylists, and the like. You never forget the first time, especially doing a live show like this one for all of Greece. At the risk of sounding trite, the biggest reward was doing Madwalk itself. Big productions such as this one have not been around that long and they give an opportunity for a model to do something completely different. A live event is always more challenging; an internationally televised one is even more so. I love doing work like this where the designs and the music excite me. Madwalk was the beginning of a new era for me and it will always hold a special place in my heart because of the start it gave me.”