From the moment Adam Flipp began exploring the art of photography, he found himself enchanted by its limitless possibilities. He knew early on that he was destined to explore a career in the medium and set out to become a still life photographer specializing in advertising. However, with his vast technical knowledge, he soon found himself in the fashion world, and he knew he was meant to become a fashion and portrait photographer.
“I think it was my destiny as my great grandfather owned a large fashion manufacturing business in New Zealand and I realized I had an understanding of fashion as it was in my blood,” he said.
Now, Flipp is a sought-after photographer in his home country of New Zealand and abroad. Millions have seen his work, whether on television with Australia’s Next Top Model, or in print, like in Marie Claire. He has shot for Nike, Canon, Converse, and more, with internationally renowned brands seeking him out for his extraordinary talent.
Across the pond, Flipp has been making quite a name for himself as well, working with well-known American brands, including California fashion company Johnny Was. Johnny Was is luxury boho chic clothing and accessories with vintage inspired style, which Flipp knew would make for a creative and fun project, and it was right in his wheelhouse. The Johnny Was Australian wholesaler reached out to the photographer after seeing work he had done for Grazia, knowing he could turn their campaign into a success.
Just like the universal and timeless appeal of a great song, Johnny Was designs clothes that cross cultures and defy trends. With a bohemian spirit and a true sense of authenticity, they take our inspiration from anything that is beautiful, genuine and special—a striking piece of artwork, the luxurious hand-stitching on a vintage dress or the natural simplicity of a vibrant bougainvillea. Their signature embroideries and effortless silhouettes are unparalleled. After more than 30 years of their artisan-inspired stitch work and luxe fabrications, the undying allure speaks for itself. For the woman looking to showcase her personal style, while appreciating the thoughtful details of timeless techniques. An aesthetic that embraces their California-based lifestyle but always with a global vision. It’s the gorgeous details in life that make it beautiful, and that’s what they strive to create with Johnny Was. Embrace the beauty, look beyond and enjoy the journey.
“The vibe and the clothes are beautiful. Working with brands from America is a dream come true for me as I consider the US to be at the center of the world for professionalism. My aspirations and influences are all based there,” said Flipp.
In 2018, the Jonny Was team traveled to Sydney Australia to shoot two catalogues at iconic locations in the country. Flipp shot the Spring 2018 catalogue on Sydney harbor and famous palm beach area. He shot the Summer 2018 catalogue on Hyams beach south coast NSW, which features some of the whitest sand in the world. These two catalogues were some of Johnny Was’ most successful catalogues to date.
“It’s fantastic. It is really great to be able to shoot such a successful catalogue to a very established brand,” said Flipp.
Flipp had never worked with the Johnny Was team before shooting that Spring catalogue, so he didn’t know what to expect. He quickly earned their trust, showcasing his extensive experience which proved essential to the job. They shot on ships, with horses, and in mega mansions, all settings he was very familiar with, which ensured a smooth shoot.
Whenever Flipp arrives on a job, he focuses on the energy of the models, making sure they are happy as that is what will come across in the pictures. He was pleased to discover Johnny Was was also all about good energy and he therefore managed to capture that in every shot.
“The team from Johnny Was were amazing. They traveled all the way from the United States, but still managed to keep the energy up the whole trip. They were so professional and a pleasure to work with,” he said.
Stay up-to-date with Flipp’s work by checking out his website.