When an average human being looks at another individual, they tend to see a face looking back. Two eyes, one nose, a pair of lips, etc. When makeup artists look at another human being, however, they see something entirely different. They see a blank canvas, an open opportunity. They see creases, open spaces, and unique bone structure. They see potential color complements and areas for emphasis. They are inspired by a clean face. Inspired to create; inspired to change; inspired to bring about an inner beauty, hidden from within.
“I love immersing myself into the creative world. I get to meet so many fascinating, passionate people along the way who share in my understanding of hard work and drive. It’s so inspiring, but also very rewarding. Getting to help my audiences put their best face forward is in my blood. It feels as important to me as it does to them and I find myself so motivated when I see photos of them looking confident and fierce, killing it with their image and their talents. It’s the greatest thing on earth to know that there is a job out there where you can do someone’s makeup and get paid for it. I love it so much that even if I couldn’t make a living off of it, I’d need it on the side. It feeds my soul,” raved Giroday.
When highly esteemed makeup artist Allison Giroday sees a face without makeup, she is driven to show the world what she can transform it into. Her years of fruitful experience have earned her the luxury of understanding how to complement skin tones, how to hide skin texture, and how to provide her clients with the confidence to face the world and look great doing it. Contrary to popular opinion, Giroday sees makeup as a way to enhance an individual’s beauty from within, as opposed to creating a false sense of self-worth through a mask of makeup. She is energized by the way in which her profession allows her to help men and women all over the world be the best version of themselves.
Like many other makeup artists, Giroday surrounds herself with images and platforms that offer her ideas for creating new makeup looks. Growing up, she covered her walls with images of Guess Models and celebrities like Pamela Anderson, offering herself inspiration to one day make up the faces of other famous models. They were her biggest inspiration at the time, and they are the reason that she had to pinch herself when she was able to connect with world renowned photographer, Odette Sugerman. Sugerman is a household name in the fashion industry, having shot for the likes of Kate Beckinsale, Paris Hilton, Hugh Hefner and several other famous celebrities.
Sugerman’s style is unique, yet recognizable anywhere by her fans. For this reason, Giroday knew that if she wanted to work with Sugerman, she’d have to take matters into her own hands. Proactively, Giroday contacted Sugerman, providing her with samples of her artistry and detailing the flare she thought she could add to Sugerman’s work. To her avail, Sugerman absolutely loved her work and despite the fact that, at this point, Giroday had been freelancing for only a year, Sugerman invited her to get further acquainted and to discuss the type of photoshoots they could work together on. For Giroday, it was a dream come true and even today, she still considers it to be one of the highlights of her career.
“You can’t shoot with just anyone, you have to have the creative chemistry. We complement each other so incredibly well,” Giroday said.
For their project together, Giroday and Sugerman travelled around Vancouver Island with an up-and-coming model. One look at the model’s pillow lips and flawless complexion had her creative juices flowing and she was eager to get her brushes blending. Together, Giroday and Sugerman developed a concept to work toward, transforming their model’s look to appear as a wild, sassy, femme fatale. Given Giroday’s love for female empowerment and embracing the beautiful shapes and sizes that comprise the female population provided her with a vision to work toward.
“Once we determined the nature of the look we wanted to go for, we got to work. I prepared our model’s skin, giving it a satin finish and then counteracted it with a bold brow. With a jet black liquid liner, I applied a thick, dramatic wing which extended beyond the corner of her eye for a sexy, cat-eye effect. I wanted the liner to make a statement and to be the focal point of the look. In combination with her platinum hair and blue eyes, she really projected the sexpot, classic “Guess girl” image that Odette wanted to see,” detailed Giroday.
Giroday can often be credited for much of the success her work brings to a project; however, in this particular case, Giroday was undoubtedly instrumental in the fact that their model caught the eye of fashion emperor, Paul Marciano. The model later booked a job with Guess and feels fortunate to have had talented visionaries like Giroday and Sugerman on her side.
Getting to work with one of her idols was extremely important for Giroday on both a personal and professional level. She loves the opportunity that her job provides her to work with other talented, like-minded creatives, but also the fact that they can have fun together while they do what they do best. Their individual styles and personalities are a strong match, allowing them to produce exceptional work together and to show the world what they’re really capable of.
“Creative success really has so much to do with the people you’re working with. You want to be around great energy. It was a beautiful setting with amazing souls all doing what we love. I mean it doesn’t really get much better than that,” she concluded.