Tag Archives: fashion

The Artist Life with Frances Folies

August 26, 2019 Lorraine Wilder Leave a comment

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There are layers in the meaning of the word “artist.” These are important because the difference between being skillful at your craft and possessing this AND an expansive vision for its possibilities is what separates talent from true artistry. The latter describes Fraukje Van De Wiele aka Frances Folies. An artist can be anyone from a painter to a pastry chef; Fraukje’s work as a makeup and hair artist displays the traits that make her an internationally recognized leader in her field. Print and the exponentially increasing digital formats which exhibit the world’s many interpretations of style & fashion have given this Belgian born talent the opportunity to expand the many “beauty dialects” of our time. From celebrity models, to fashion influencers, and everyday people, Frances Folies has become an important part of the evolving discussion of what defines beauty. More importantly to her, it’s a way of presenting the strength and importance of women today.

Every artist is part historian. As they say, “You must know the rules to break them.” Francisco Valencia’s Elegant magazine (the online version of which is Mith Magazine) featured Frances’s work with Belgian photographer Babeth Albrecht in the photo essay titled “Pink Inception.” Albrecht’s minimalist approach found a counterpoint in Folies lively yet sparse use of color. Frances remarks, “Nature is a major inspiration to me. Though I lean towards the dramatic, the beauty in small things can be quite impactful. Flower petals, landscapes; these things can go unnoticed until something focuses your gaze on them. This is when you take notice of the majesty of nature. It’s peaceful and powerful.” “Pink Inception” displays the spectrum of Folies work as she exercises subtle restraint yet still manages to infuse Albrecht’s framing with flourishes of chromaticity.

Folies finds her true north in looks that are the inverse of self-conscious, at least in regards to a visual demeanor. Women are not a monolith. There is no single accepted definition of what makes a woman feminine or attractive; nor should there be. Frances holds the contention that a woman is perhaps most powerful when her look is strikingly feminine. As she states, “It’s important to celebrate femininity in all forms. I love the over the top Glitter & Kitsch of Burlesque. I always tend to create something dreamy, girly, glamourous, and pretty; however, I also like to clash and contract in styles. I’ve been drawn to it since my youth. It’s about claiming who you are. I can love Hip Hop just as much as 50’s Jive; beauty and personal expression should not be any different.” Vetting Folies acclaim in this approach, model Gia Genevieve specifically requested Frances as her makeup artist on the photoshoots which created Gia’s 2018 pin-up calendar. Known for gracing the covers of major publication like Galore Magazine and Playboy (in which she was also featured), starring in music videos like “Now That You’re Gone” by Grammy-Award winning band The Raconteurs, and a massive Instagram following, Genevieve has come to define this retro approach to modern beauty. Photographed at the iconic Madonna Inn, the photos are a benchmark for Vintage glamour style in the 2010s.

The strength of a true artist is in their vision and its relevancy, rather than attaching themselves eternally to one form. Displaying her versatility, Folies recently worked on a photo shoot for the French photo art publication Normal Magazine. US photographer Paul Zhen enlisted Frances for the project which took place directly across from the Louvre in Paris. Surrounded by the original 19th century décor, four models (@CharlineMuse, @alexandrazimny, @tanyachubko, @chloejasmincjw- British- X factor finalist UK 2014) appear in garb inspired by the era of Marie Antoinette. Reminiscent of a period that coveted class and formality above all, Frances recreation of the look somehow infuses a modern attitude with this classic look. The delicate nature of combining such contrasting ideals in a cohesive manner is not to be understated or under appreciated. The stunning handmade period inspired dresses featured in the photos were created by the famous @Ritual_official. This re-einvisioning of historical style between Zhen, Frances, and @Ritual_official features the drama of late 1700’s France with the titillating color of present day. Even in this traditional setting, Frances has found collaborators who are empowered by her exciting presentation.

While it isn’t the most discussed component of an artist’s personality, responsibility is one found in the greats. Frances has no misconceptions that her work as a makeup artist supersedes the importance of the commerce taking place in a majority of the industry. Even makeup can’t compete with specialized filters and the kind of pressure placed on women to reach an impossible standard of beauty. To offset this, Frances reveals, “That’s why I offer from several times a year professional photoshoots in collab with a female photographer who has the same goal to prove to everyday women that they also can be as glamorous as professional models. After this type of photo session, the female clients go home with lots of confidence and feel good about themselves. This is part of why I love my job so much. Not only do I want to create visual magic but, I also love to give everyone a good feeling about themselves. It feels great to make them happy and see that sparkle in their eyes when they look in the mirror at themselves when hair-and make-up is done. That is truly the biggest satisfaction of my job, that feeling of enjoying beauty in all its shapes and forms.”

(All photos courtesy of Lesley Hoste)

fashion, photographers

Adam Flipp photographs luxury California fashion brand Johnny Was

April 21, 2019 Lorraine Wilder Leave a comment

From the moment Adam Flipp began exploring the art of photography, he found himself enchanted by its limitless possibilities. He knew early on that he was destined to explore a career in the medium and set out to become a still life photographer specializing in advertising. However, with his vast technical knowledge, he soon found himself in the fashion world, and he knew he was meant to become a fashion and portrait photographer.

“I think it was my destiny as my great grandfather owned a large fashion manufacturing business in New Zealand and I realized I had an understanding of fashion as it was in my blood,” he said.

Now, Flipp is a sought-after photographer in his home country of New Zealand and abroad. Millions have seen his work, whether on television with Australia’s Next Top Model, or in print, like in Marie Claire. He has shot for Nike, Canon, Converse, and more, with internationally renowned brands seeking him out for his extraordinary talent.

Across the pond, Flipp has been making quite a name for himself as well, working with well-known American brands, including California fashion company Johnny Was. Johnny Was is luxury boho chic clothing and accessories with vintage inspired style, which Flipp knew would make for a creative and fun project, and it was right in his wheelhouse. The Johnny Was Australian wholesaler reached out to the photographer after seeing work he had done for Grazia, knowing he could turn their campaign into a success.

Just like the universal and timeless appeal of a great song, Johnny Was designs clothes that cross cultures and defy trends. With a bohemian spirit and a true sense of authenticity, they take our inspiration from anything that is beautiful, genuine and special—a striking piece of artwork, the luxurious hand-stitching on a vintage dress or the natural simplicity of a vibrant bougainvillea. Their signature embroideries and effortless silhouettes are unparalleled. After more than 30 years of their artisan-inspired stitch work and luxe fabrications, the undying allure speaks for itself. For the woman looking to showcase her personal style, while appreciating the thoughtful details of timeless techniques. An aesthetic that embraces their California-based lifestyle but always with a global vision. It’s the gorgeous details in life that make it beautiful, and that’s what they strive to create with Johnny Was. Embrace the beauty, look beyond and enjoy the journey.

“The vibe and the clothes are beautiful. Working with brands from America is a dream come true for me as I consider the US to be at the center of the world for professionalism. My aspirations and influences are all based there,” said Flipp.

In 2018, the Jonny Was team traveled to Sydney Australia to shoot two catalogues at iconic locations in the country. Flipp shot the Spring 2018 catalogue on Sydney harbor and famous palm beach area. He shot the Summer 2018 catalogue on Hyams beach south coast NSW, which features some of the whitest sand in the world. These two catalogues were some of Johnny Was’ most successful catalogues to date.

“It’s fantastic. It is really great to be able to shoot such a successful catalogue to a very established brand,” said Flipp.

Flipp had never worked with the Johnny Was team before shooting that Spring catalogue, so he didn’t know what to expect. He quickly earned their trust, showcasing his extensive experience which proved essential to the job. They shot on ships, with horses, and in mega mansions, all settings he was very familiar with, which ensured a smooth shoot.

Whenever Flipp arrives on a job, he focuses on the energy of the models, making sure they are happy as that is what will come across in the pictures. He was pleased to discover Johnny Was was also all about good energy and he therefore managed to capture that in every shot.

“The team from Johnny Was were amazing. They traveled all the way from the United States, but still managed to keep the energy up the whole trip. They were so professional and a pleasure to work with,” he said.

Stay up-to-date with Flipp’s work by checking out his website.

Art Director, Music Video

Youjia Qian provides insight and artistry to new music video for DeathByRomy

August 11, 2018 Lorraine Wilder Leave a comment

From the time she was a child, Youjia Qian always had a great interest in the arts and fashion. She learned to play the flute at a young age and began painting very early in her life. Music was always a great passion of hers, with an eclectic playlist featuring many genres. She enjoys expressing her attitude and emotions through clothing and accessories, which she has all her life.

“I think clothes show the characteristic of one person and the style that they want to express at that day. Same as artworks, dressing is also an art. To me, being a stylist enables me to help others to show their attitude with clothes,” said Qian.

Now, Qian is a celebrated stylist and art director, and a leader in her industry. She has worked on many successful music videos, such as “Say Less” for Roy Woods, “Devil in California” by Burna Boy, “Talking to Me” for Gab 3 and “Hollywood Angel” by BEXEY and Gab3. She has also made her mark with commercials, working with the famous department store Barneys New York earlier this year on their “Starwalk” campaign.

“I think the greatest challenge as an art director is pre-communication, since the visual effect is hard to express with words. Sometimes customers are not able to imagine what you want to express and then I need to prepare so many cases and proposals with clearer visuals to let them know what I want to express finally. I always make sure to discuss everything with my client in detail. Any problem that arises can be overcome with patient communication,” she described.

Such an attitude is why the art director was approached by newcomer DeathByRomy to take on her debut music video. DeathByRomy needed an experienced professional at the helm to make the project a success, and she knew Qian was just the person. Qian enjoys working with young artists, giving them insight into what it takes to make a hit video.

“I am very happy to work with female artists and hope to cooperate with more girls and new artists in the future,” said Qian.

Qian was eager to work with DeathByRomy. The two had an understanding that the video would have a slightly more feminine feel, and as the two are both female, they found it easy to strike a balance in what they both envisioned. They spent a lot of time discussing the details prior to shooting. They decided to use a dreamy color to express the feeling of youth, while interspersing a lot of cute shots to express a girlish feeling.

“I think this new artist is very willing to try new ideas and styles, so the actors in the audience are some of her own friends, and the cooperation with everyone is very harmonious and happy. We can also know what kind of things and styles young people like now through the communication,” said Qian.

The video was released in June of this year and was published by Elevator. Watch it here to witness Qian’s artistry first hand.

fashion, Makeup Artist

Allison Giroday on the excitement of collaborating with idol Odette Sugerman

June 13, 2018 Lorraine Wilder Leave a comment

When an average human being looks at another individual, they tend to see a face looking back. Two eyes, one nose, a pair of lips, etc. When makeup artists look at another human being, however, they see something entirely different. They see a blank canvas, an open opportunity. They see creases, open spaces, and unique bone structure. They see potential color complements and areas for emphasis. They are inspired by a clean face. Inspired to create; inspired to change; inspired to bring about an inner beauty, hidden from within.

“I love immersing myself into the creative world. I get to meet so many fascinating, passionate people along the way who share in my understanding of hard work and drive. It’s so inspiring, but also very rewarding. Getting to help my audiences put their best face forward is in my blood. It feels as important to me as it does to them and I find myself so motivated when I see photos of them looking confident and fierce, killing it with their image and their talents. It’s the greatest thing on earth to know that there is a job out there where you can do someone’s makeup and get paid for it. I love it so much that even if I couldn’t make a living off of it, I’d need it on the side. It feeds my soul,” raved Giroday.

When highly esteemed makeup artist Allison Giroday sees a face without makeup, she is driven to show the world what she can transform it into. Her years of fruitful experience have earned her the luxury of understanding how to complement skin tones, how to hide skin texture, and how to provide her clients with the confidence to face the world and look great doing it. Contrary to popular opinion, Giroday sees makeup as a way to enhance an individual’s beauty from within, as opposed to creating a false sense of self-worth through a mask of makeup. She is energized by the way in which her profession allows her to help men and women all over the world be the best version of themselves.

Like many other makeup artists, Giroday surrounds herself with images and platforms that offer her ideas for creating new makeup looks. Growing up, she covered her walls with images of Guess Models and celebrities like Pamela Anderson, offering herself inspiration to one day make up the faces of other famous models. They were her biggest inspiration at the time, and they are the reason that she had to pinch herself when she was able to connect with world renowned photographer, Odette Sugerman. Sugerman is a household name in the fashion industry, having shot for the likes of Kate Beckinsale, Paris Hilton, Hugh Hefner and several other famous celebrities.

Sugerman’s style is unique, yet recognizable anywhere by her fans. For this reason, Giroday knew that if she wanted to work with Sugerman, she’d have to take matters into her own hands. Proactively, Giroday contacted Sugerman, providing her with samples of her artistry and detailing the flare she thought she could add to Sugerman’s work. To her avail, Sugerman absolutely loved her work and despite the fact that, at this point, Giroday had been freelancing for only a year, Sugerman invited her to get further acquainted and to discuss the type of photoshoots they could work together on. For Giroday, it was a dream come true and even today, she still considers it to be one of the highlights of her career.

“You can’t shoot with just anyone, you have to have the creative chemistry. We complement each other so incredibly well,” Giroday said.

For their project together, Giroday and Sugerman travelled around Vancouver Island with an up-and-coming model. One look at the model’s pillow lips and flawless complexion had her creative juices flowing and she was eager to get her brushes blending. Together, Giroday and Sugerman developed a concept to work toward, transforming their model’s look to appear as a wild, sassy, femme fatale. Given Giroday’s love for female empowerment and embracing the beautiful shapes and sizes that comprise the female population provided her with a vision to work toward.

Odette shoot model 2 — Odette Sugerman, makeup by Allison Giroday

“Once we determined the nature of the look we wanted to go for, we got to work. I prepared our model’s skin, giving it a satin finish and then counteracted it with a bold brow. With a jet black liquid liner, I applied a thick, dramatic wing which extended beyond the corner of her eye for a sexy, cat-eye effect. I wanted the liner to make a statement and to be the focal point of the look. In combination with her platinum hair and blue eyes, she really projected the sexpot, classic “Guess girl” image that Odette wanted to see,” detailed Giroday.

Giroday can often be credited for much of the success her work brings to a project; however, in this particular case, Giroday was undoubtedly instrumental in the fact that their model caught the eye of fashion emperor, Paul Marciano. The model later booked a job with Guess and feels fortunate to have had talented visionaries like Giroday and Sugerman on her side.

Getting to work with one of her idols was extremely important for Giroday on both a personal and professional level. She loves the opportunity that her job provides her to work with other talented, like-minded creatives, but also the fact that they can have fun together while they do what they do best. Their individual styles and personalities are a strong match, allowing them to produce exceptional work together and to show the world what they’re really capable of.

“Creative success really has so much to do with the people you’re working with. You want to be around great energy. It was a beautiful setting with amazing souls all doing what we love. I mean it doesn’t really get much better than that,” she concluded.

Editor, Film Editors

Editor Ran Ro uses fashion as means of storytelling in new video

May 17, 2018 Lorraine Wilder Leave a comment

Born and raised in South Korea, Ran Ro loves being a film and video editor. She enjoys arranging different shots together to tell a cohesive story, especially when a project largely relies on sound and music. As an editor, she gets to create moments between characters and helps the audience feel and see the world from the perspectives of those characters, and that, for her, is pretty special.

“Editing for me is almost similar to speaking in public except I get to trim or cut out parts that aren’t necessary before the speech happens. I’m a terrible public speaker though so editing is a much better way of communication for me because I can then finesse the ‘speech’, so to speak,” said Ro.

Ro has become a leader in the editing industry and recently has worked on many prolific projects, including a commercial for BackBeatRags celebrating their environmentally-friendly clothing line as well as a series of videos for Tastemade, creating culinary travel videos for digital distribution across all platforms, from Facebook to Instagram and everything in between. The highlight of Ro’s career, however, came just last year after her film In Between premiered and was recognized at film festivals around the world.

“It was very meaningful to me since the project was written based on my childhood experience of growing up with my grandmother. I was initially very hesitant to make the film, especially with difficult scenes that were set in otherworldly places and were complicated to execute. But with the help of my crew, we were able to make it happen and it was rewarding to see that the viewers resonated with the story,” she said.

Earlier this year, Ro collaborated with Elite Models to create a teaser video showcasing the new face of the agency. After noticing a lack of videos for the Los Angeles based branch, the director and Ro reached out to Elite Model Management and pitched an idea about making a showcase video for the new models at Elite. Once the project was approved to be made, Ro reached out to a team to get them on board, and the work began.

“It was incredible to work with such a passionate team and help Elite Model Management to showcase the new models by making content with beautiful imageries and a high production value,” said Ro.

Elite Model Management is one of the top agencies worldwide, and Ro recognized the need for a high-production value video for their marketing. The main goal on this project was to highlight the natural beauty of the models. Ro and her team had an idea of building a spacious palace with sheer linens where the sunlight would diffuse through them. She worked on making a visual treatment together with the director, pitched the idea to the management, and also found the music piece that best complimented the video. Also acting as a producer on the project, Ro recruited many that she believed would be a good fit.

Knowing that her editing would be driven by the music that would be chosen, Ro communicated with the cinematographer about the pace of the music, which affected his decision on the use of slow motion effects. She was very specific about the speed of the slow motion and it really enhanced the editing.

By understanding the director’s vision thoroughly while still having a vision of her own, Ro was essential to the project’s success. She was involved from the very beginning, and her commitment is evident in the final piece. She made sure that every detail in the production – from styling to the choice of music – was in line with the concept that was initially pitched. Her deep understanding of the project also facilitated the editing process, as throughout the entirety of filming she had a clear idea of which shot to use and how to structure the video while blending the visuals and music together to tell a powerful story about the agency.

“In addition to the company’s immense success, I really admire Elite’s mission – they embrace diversity, change and inclusiveness – I think those are the values that we need to be reminded of as filmmakers,” she said.

Using fashion as a means of storytelling was fascinating for the editor, and she believes it broadened her horizon as an editor. She knows the importance of versatility in her career and is always looking for new mediums to explore with her talents. She encourages those looking to follow in her footsteps to do the same.

“I think it’s extremely helpful to work on as many projects possible as an editor to find your editing style and what kind of content that you want to edit. I found it very helpful to work on the administrative side of post-production, as I learned and gained knowledge about the business and the post production workflow,” she concluded.

Actress, Model

Marysia Peres on using her talents to make the world a better place

October 25, 2017 ewgpress Leave a comment

A common misconception about the modeling industry stems from the idea that models who are born “tall and skinny” have their careers handed to them. What these critics underestimate, however, is the grueling, cutthroat nature of the industry. The competition is fierce and opportunities are often scarce. For this reason, models have to work harder than most to build their careers and to ensure that they keep themselves fresh and ready for whatever is ahead of them. Oftentimes, this involves exercising, training, networking, and more. For many models, the obstacles and challenges become too much for them to persevere. For models like Marysia Peres, however, these obstacles and challenges are merely the fuel that push her to continue doing what she loves to do and to remain at the top of her field.

“The biggest challenge is the competitiveness of the industry. Casting sessions in big cities can be quite intimidating, with hundreds of girls auditioning for the same job. Everything from your portfolio to your personality can play a role, but ultimately, you have no control over a client’s decision making and I find it extremely important to understand that. I believe in maintaining a healthy lifestyle, working out, being curious and proactive, and most importantly, remaining true to myself, my unique character, and my style,” told Peres.

Peres learned how to pose for photographs from an early age, working the camera for her mother. As she grew up, she became increasingly intrigued by the unique career opportunities that modeling offers. Not only would she get to work amongst some of the most talented individuals in the fashion industry, but she would also get to travel the world in order to do what she loves. As a travel and fashion enthusiast, Peres couldn’t think of a more fitting job for her to work toward. Flash-forward to today, Peres has established a successful modeling career and continues to strive to improve herself in order to take on bigger, better roles. As a model, she does photo shoots for magazines, for fashion catalogues, and for other advertising campaigns. She also performs in fashion shows, as well as special art and fashion projects.

Not only is Peres a fashion and travel enthusiast, she is also a firm believer in philanthropy. She is an advocate for building a self-sufficient lifestyle wherever possible and lending help to others who aren’t as fortunate to do so. She finds personal value in the knowledge that with her career in fashion, she is able to merge her charitable intentions with her natural talents. Throughout her time as a model, she has committed herself to keeping true to her moral compass and with that, she has participated in a number of charity fashion shows. Most recently, Peres lent her modeling expertise to a charity fashion indicative called “Project Mother.” The project, spearheaded by the highly influential German photographer Laura Helena Rubahn, aims to raise awareness about nature preservation through a series of breathtaking photographs taken around the world. The proceeds from the project are to be directed to a nature protection and preservation fund and Peres was humbled to be able to help place a spotlight on this important, worldwide issue.

When Peres isn’t embarking upon a philanthropic journey, she is continuing to train herself and seek out opportunities to expand her experience and skill set. Throughout her career, she has modeled for a number of well-known fashion brands such as Kuraudia, Le Moir, and Key Wear. In fact, some of her most memorable modeling jobs occurred when she worked for agencies in Japan, Taiwan, and Hong Kong. Over the past few years, however, Peres has been modeling and acting in Europe where she has shot several editorials and runway shows. Her latest editorial work includes cover shoots for Vamp Magazine and Hilton Malta Magazine. In addition, spanning beyond editorial and runway work, Peres is also known commercial personality having shot a commercial print for Vodafone in 2016, as well as a video commercial for Radley London. Her skill, energy, and professionalism make her an asset to any modeling shoot and she is known for being a pleasure to work with. Even for her fellow models, Peres acts as an inspiration and a reminder that no matter how talented someone may be, there is always room to remain kind and humble. Marina Plotnikova has modeled alongside Peres on multiple occasions and understands why Peres has the reputation she has better than most.

“Marysia is always very responsible but more importantly, she remains positive no matter what the circumstances are. During shows, she is always happily involved in all of the activities. Most of all, she motivates the people around her by setting a good example. As a model with vast experience in the industry, she is always eager to help others. She is a joy to work with,” Plotnikova said.

When Peres sets her sights on a goal, she will stop at nothing in order to achieve it. She sheds her own blood, sweat, and tears in order to be able to sleep soundly at night knowing that she has brought her best possible performance to every task she sets out to do. Fortunately, the result comes with widespread recognition and at times, even awards. For instance, Peres’ talents were recognized sufficiently in June 2014 when Starcentral Magazine dubbed her Sexiest Woman of the Month. For Peres, this title was simply a testament to the fact that hard work pays off and that she can accomplish anything she sets her mind to with the right type of drive behind it. She is an inspiration to her fellow models and hopes to be able to bring even more prestigious titles to her resume as she continues along her career.

If Peres could offer any advice to young, aspiring models, she would tell them this: “It is a tough industry that requires a lot of confidence and hard work. You have to be not only be healthy, fit, and photogenic, but you also have to be communicative, easy to work with, and resilient. There will be several reasons why you either do or do not get a job, and those reasons shouldn’t give you an ego or make you miserable. Just remain true to yourself and remember that beauty always comes from within.”

Be sure to follow Peres’ modelling career on her website.

Photo by AJ Singh

Editor, Film, Film Editors, Filmmakers, International Creative Talents, videographer

Videographer Maria Aguado takes us back in time with Button Barcelona

August 10, 2017 Lorraine Wilder Leave a comment

Maria Aguado has always known she was meant to be a filmmaker. Since the age of seven, she wrote screenplays and made movies. At the time, just a small child in Barcelona, she filmed her dolls, editing the footage, unaware of what she was really doing. She grew up holding a camera, and to this day, nearly twenty years later, that remains true.

Aguado’s unique eye has greatly contributed to the success of many brands who seek her services. Just last year, the company Button Barcelona reached out to the videographer to make a promotional and informative video about the brand that would be played at a Button Barcelona event, as well as two other videos to be used to promote the brand on social media.

“I really liked the romanticism that creates Button Barcelona and I wanted to be a part of it. They emphasize how everything worked in the old times, enjoying every step with serenity and a slower rhythm. I was happy to express this through audio-visual,” said Aguado.

Button Barcelona is a company inspired by the way people used to live sixty years before the industrial revolution in a small village in Barcelona. They sell all type of products with one thing in common: bringing back the traditional methods of production and elaboration with hand-made products. As a videographer and editor, Aguado had to transmit this idea to the audience. She filmed and edited three videos for Button Barcelona. The first one was a series of interviews explaining the story of Button Barcelona. The second was the “making of” of the photo shoot. For the third video, she edited the previous two videos together, for the Button Barcelona event. All three were posted and used on social media as their marketing campaign.

“The shooting was really fun. We immediately became a good team from the start. The event was also amazing, my video was screened and we were all there, overwhelmed by the story the video shows and the whole experience,” Aguado described.

While shooting, Aguado filmed the models in different parts of the village doing antiquated activities, such as washing clothes in a bucket of water, going to an antique cinema, and sewing clothes. She truly shows really the audience how these people used to live, emphasizing the essence of the company.

“Button Barcelona is everything that defines us, differentiates us and reaffirms our personality. That’s why I decided to select every single piece that showed a narrative in order to create a story inside a fashion video,” said Aguado. “Through the shooting and the editing, I transformed models into characters. This is the nice and tricky thing about editing, with just one look, a movement, a step, you can create a story, a narrative structure. The tricky part is to know when you are cutting a video and why, it all has to end up making sense in order to touch the audience. Also, remembering all the material in order to be fluent and creative. The brand’s idea is the opposite of frenetic; it’s all about taking your time to produce with love. I showed this by carefully selecting pieces of music and mixing them together. The rhythm plays a very important part too, music and video have to dance together.”

The final video is eight minutes long. It begins documentary style, interviewing the various people at Button Barcelona, and explaining the story behind the company. The final five minutes feature the “making of” from the photoshoots. Aguado perfectly blends the shots to the music, editing the cuts to the exact beat of the song. It does not appear to be a promotional video, but instead an artistic music video, where the models are simply people enjoying their life rather than working. The result is outstanding.

“Maria was given full freedom to create both videos and the result was even better than what we had expected. She is a very hard worker with a positive attitude and creative mind! Her creativity and passion for what she does is what makes her so good at it,” said Candelaria Turrens, CEO and Founder of Button Barcelona.

The three videos were crucial in branding Button Barcelona. They explain the company’s idea, and introduce the world to the members of the brands Button distributes. Without Aguado, the event would not have been the success that it was, and the brand itself could not have achieved what it has today. She captured the company’s essence through the lens of her camera.

“It felt like we were teleported to another time; the times Button Barcelona tries to keep in our lives. The story was clearly shown to the audience, they could feel the essence of the brand and really enjoyed it. The video was repeated every half an hour, people kept asking to see it over and over again. It was amazing,” Aguado concluded. “I believe I showed the value of the simple way people used to live, the romanticism of the old times, enjoying every step with happiness, calm and serenity.”

Canada, fashion, International Creative Talents, Makeup Artist

Makeup artist Jen Tioseco shows off natural beauty to Saucony shoot

July 2, 2017 ewgpress Leave a comment

Jen Tioseco is an artist. A face is her canvas, makeup is her paint. She uses her brushes to create something beautiful, or to completely change the way someone is perceived. It takes a certain skill to completely alter someone, making them unrecognizable, or just simply enhancing natural features that someone already possesses, and that is what makes Tioseco so sought-after. She is truly one of British Columbia’s best makeup artists.

Tioseco has worked with many prominent individuals throughout her career, and her work has been seen by millions across not only Canada, but the rest of the world. She has worked with the popular singer Dani LeRose, and did the makeup for two of her recent music videos. Last year, she worked on several editorials for the edgy magazine ION, showing off her innate talent. She even did the makeup for television personality George Stromboulopoulos.

“I am a huge fan of his show, and getting him stage ready and chatting with him about the charity he was representing was incredible. While men’s makeup may not seem creative, it actually is. You are working around stubble or a 5 o’clock shadow, under eye circles and blemishes, all while trying to give the illusion that they aren’t wearing any makeup at all. Trust me, it’s a skill,” Tioseco described.

Those shopping at Saucony have the chance to see Tioseco’s fine work. Last year, she worked on their newest campaign, which is still in all of their stores. The renowned American athletic shoe manufacturer offers a variety of shoes, such as running, trail running, racing, walking, and a college collection. The shoes are designed for the main purposes of racing, running, and walking. Tioseco was already a fan of the brand, so when she had the opportunity to utilize her skills on their campaign, she was all for it.

“I had worked with the Creative Director, Jessica Law, on a Google shoot earlier in the year. Having loved working with her and being a fan of Saucony runners, I knew it would be a fun shoot,” said Tioseco.

The shoot required Tioseco to overcome a difficult challenge for many makeup artists: making someone look completely natural while still wearing makeup. This, however, was not a problem for someone as seasoned as Tioseco. While it was not the most creative shoot she has worked on, she always enjoys making someone look their best naturally without it looking like they are wearing makeup.

“Trust me 95 per cent of the time the no makeup look is much more difficult to achieve, making it more fun to execute,” she said.

Jessica Law reached out to Tioseco after being impressed with her work on their previous shoot. Law needed a makeup artist with a high level of professionalism and attention to detail, and she immediately brought Tioseco back on board to work alongside her once more.

“Jen’s professional yet fun attitude is an amazing energy to have on set. She knows how to work in a timely and organized manner, while staying calm and positive. Jen’s ability to adapt to a situation is so refreshing. If it’s a last-minute look change, or a change in the schedule or location, Jen always stays calm and gets the job done,” said Jessica Law.

The models on the shoot were true athletes, making the campaign more authentic, but causing some problems from the makeup perspective. Both athletes suffered from acne. However, Tioseco was able to cover up any marks so they appear to have no makeup on.

“I was able to cover their imperfections in a way where they didn’t feel like they had a lot on their face, but they could run and sprint for photos with confidence,” Tioseco described.

In addition to makeup, Tioseco was also responsible for doing the hair on the shoot, something she does not often get to do. Again, simplicity was key, and she had to make a traditional ponytail. This may sound simple, but having it perfectly frame the athlete’s face, and getting it at the right height, is actually quite a challenge. Again, despite not often doing hair, Tioseco’s adaptability shone, and the hair was perfect. She always enjoys taking on extra responsibilities.

“I actually got to do some special effects on this project. I love dewy sweaty skin, so I was very excited I got to break out the glycerine and recreate drops of water on the skin,” she said.

Not only was the work fun, but the location of the shoot also made the project extremely memorable for the makeup artist. Originally from North Vancouver, she travelled further north in British Columbia to Squamish, a stunning town filled with mountainous views.

“There was still snow on the ground and we go to hike the lookout where we shot. It was so beautiful and the team was so amazing, you forgot that it was freezing outside,” she said.

No matter what she is doing or where she is working, Tioseco loves being a makeup artist. And with such talent, it is no doubt why she has seen such success throughout the entirety of her career.

Celebrity, fashion, Model

Model Francois Angoston travels the world doing what he loves

June 27, 2017 ewgpress Leave a comment

Francois Angoston has always had one dream. It never was what he would do when he grew up or who he would be with, it was where. He wanted to travel. The Guadelopian native spent his childhood dreaming of seeing the world, and eventually he realized the best way he could live his dream and work hard: modeling. Since that time, he has never looked back, and now is an leader in the industry.

Throughout his esteemed career, Angoston has represented some of the world’s largest stores and brands. He has worked with the world-famous department stores JC Penney and Macy’s, as well as Belk, Bon-Ton, and brands like Pendleton, SanMar, Bonobos and IZOD.

“As a model, it’s a lot about being flexible and ready, to fulfill the client’s wishes and expectations when it comes to how they want you to highlight their clothes. The best way to promote a product is when you can relate to it. I love what I do,” said Angoston.

Angoston’s charisma comes through every photograph he takes, and he has contributed to the success of many campaigns. While working with the iconic shoe company Skechers, Angoston showed what he can do to the world, allowing all to see why he is considered one of the best.

“It’s always been a great experience working with Skechers. When I began to work for them, I met the director and I have to tell you, that she was quite a bit intimidating at first. She even got me a little bit shy,” said Angoston, laughing. “She is a fire ball of energy and she never stops. But you know, when you get to know her way of working through observing, you see that strong, ambitious and big-hearted woman with other eyes. She knows what she wants and there is no way around, but she would always make sure that everyone is happy in the end. I really admire her for being so tough and ambitious.”

Angoston represented Skechers through many different mediums, including television Commercials, print campaigns, catalogues, billboards, and in-store advertisements. He held the leading role of sole model for a print ad campaign the company ran in 2015. He could be seen across the country showing off the Relaxed Fit Footwear collection.

“I liked the fact that working with Skechers offered me a lot of exposure in different sources such as magazines, billboards, TV commercial, catalogs and so on. On set, I worked with a lot of interesting people,” said Angoston.

One of those people was Lindsey Clarke, Vice President of Creative and Advertising at Skechers. Clarke believes Angoston’s talent is one-of-a-kind. She says he has the unique ability to look totally natural and at ease while consciously modeling, a skill that is not easily found. After his first shoot, Clarke was so impressed with Angoston that she invited him back for the 2016 and 2017 campaigns, as well as the television campaigns after seeing the success of the print ads.

“Having worked closely with Francois, I can attest to how commercially invaluable he is. His dashing good looks and extraordinary modelling abilities have established him as a highly sought-after model who brings immediate prestige to any publication, brand, or production he models for. Francois’ stature in the fashion and modeling industries is monumental,” said Clarke. “Though Francois undoubtedly looks exceptional no matter what he is wearing, he is able to combine his professional-looking clothing with the Skechers in such a way that the images emit a strong sense of poise and sureness that few models could pull off.”

This unique talent transcends to all of Angoston’s work. While working in London with the brand Express Gifts, Angoston was able to show a different audience what he is capable of. Express Gifts had seen Angoston before, and knew they wanted him to represent their brand. After meeting him, they were immediately convinced, and he has been working with them for years now.

“I worked a lot already for this client and we are always having a good time. Working with Express Gifts is easy for me, as I exactly know what the client expect from me on how I represent their brand. I shoot E-Commerce content and TV commercials with them. The TV commercials are always a lot of fun. Also I became their ‘Polo Guy‘. They love to shoot Polo Shirts on me, from Superdry to Ralph Lauren,” said Angoston.

Express Gifts is a company based out of the United Kingdom. They have many different brands, ranging from clothing, to greeting cards, gifts, and home and garden items. They are an extremely popular personal shopping service. But most importantly, working with Express Gifts once again gives Angoston that chance to live out his dream.

“At the shootings for Express Gifts, the team is always super nice and we’re always having a great time and good laughs. I get to travel all over Europe. Sometimes I really miss Europe, and especially the food there,” he concluded.

fashion, Model, Uncategorized

Model in Focus: Axel Swan

April 1, 2016 Samantha E. Pineda Leave a comment

In the world of modeling, having a certain look and being able to pull off many is crucial, and after seeing the photos and ad campaigns featuring British Italian male model Axel Swan, it is easy to see that the international heartthrob has that special something that turns heads.

Standing at 6’3” with glossy chin-length hair, a skinny frame and tattoos on his arms and legs, at first glance you might assume Axel is the typical bad boy, but in reality he is a fun loving, laid back guy who loves to play bass guitar, skateboard and create art using graphic design.

Like Cindy Crawford and many of the world’s most iconic models, Axel was originally ‘discovered’ at a mall at the ripe age of 15, but he didn’t take the fashion world seriously until several years later when, at the age of 21, he exchanged numbers with a booking agent he met at a bar. Finally ready to dote his natural beauty and gift for becoming various characters in front of the camera upon the modeling industry, Axel went on to sign with Barcelona’s Uniko Models and Two Management in the U.S., two of the world’s leading modeling agencies.

The decision was certainly a wise one for the model, as he has since been tapped to work with some of the biggest and best photographers and most fashion-forward designers working in the industry today.

“Modeling is a great way to get to know great and talented creative people, and it gives you the possibility to see places and travel more,” says Axel.

Axel was featured as the main model in an ad campaign for renowned Japanese designer Junya Watanbe and iconic Spanish luxury brand Loewe where he modelled their rich collaborative collection of fine leathers and crisp denims; and boy did he do it with style!

The editorial was included in GQ Italia, in addition to being featured on the magazine’s website alongside the fashion video.The video shows close ups of Axel and the other models swaying, and slowly moving around in their gear, all while a clock ticks in the background, as if to imply that their apparel is “the bomb.”

You can check out the video below:

<p><a href=”https://vimeo.com/73335431″>Loewe x Junya Watanabe</a> from <a href=”https://vimeo.com/magmhi”>magmhi.com</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>

Axel was also the driving force in a series of editorials entitled “Lucha Libre” where he sports the brilliant fashions of famed designer Barbara Sanchez Kane for Fucking Young magazine. The gifted model goes all out by wearing a variety of colorful fabrics and conveying emotions, while genuinely capturing the true spirit of the “Lucha Libre” traditions.

In astonishing contrast to the bright colors and looks he sported for the Sanchez Kane editorial, Axel went to the dark and melancholic side in a series of editorials entitled “Shiele Reloaded” for Papercut Magazine.

The focus of the fantastic high-art series, Axel perfectly resembled the characters from various turn of the century paintings by famed Austrian expressionist painter Egon Shiele; and what’s more, as he sports an array of styles from contemporary brands such as Myths and Munn, he manages to brilliantly blend the old and the new.

“I’d always been really shy and introverted growing up and I thought the industry was the right place where to force myself to show others my personality as well as getting to know talented individuals. I managed to improve my personality kicking away most of my shyness,” admits Axel.

His statement has proven to be undeniably true as his repertoire of work to date, which includes modelling hair products for Urban Tribe, premium handbags for Italian brand Catherinelle, colorful swim trunks for Evin Beachwear, and footwear for prominent Italian brand Cult shoes, reveal Axel as a cool, calm and confident hunk that we cannot help but be captivated by.

Although breaking out of his shell appears to have come rather effortlessly for the 23 year old model judging by his photos, nothing in the industry can put a model’s confidence to the test quite like strutting down the catwalk. And Axel has definitely not shied away from that aspect of the industry either. Walking for leading designers at the renowned Barcelona Fashion Week where he sported creations for esteemed fashion designer Krizia Robustella’s “Black & Gold Kings” show, Axel showed audiences and buyers alike that he is one model that not only knows how to nail the mark, but one that leaves us wanting more.

Whether it be a print ad or a runway show, Axel Swan is sure to please even the harshest of critics. The sought after and diversely talented model has a lot of campaigns set for release this year, but one that will unquestionably introduce him to those who aren’t familiar with his work yet is the upcoming campaign he shot for Coca-Cola, which is slated to hit billboards across international markets very soon.