All posts by Lorraine Wilder

Graphic Designer Bruna Imai honors veterans with award-winning SYFY campaign

As a graphic designer, Bruna Imai takes a simple idea and turns it into a visual masterpiece. She finds the aesthetic that best suits each project and the most appropriate way to communicate a message with all its potential.

“All kinds of art, music, literature, film, dance, etc. – has its own language, and the role of the designer is to interpret these arts and translate one “language” to another. Any art is about telling a story, a message. I’m a storyteller specialized in the visual language, and I use elements like illustrations, photographs, objects, movies, animation, motion and so on to tell a story,” she said.

It is exactly this attitude toward her craft that has made Imai an industry leading graphic designer. She is known for her contributions to several acclaimed campaigns, including IFC’s “No Brainer” commercial spot, Coca-Cola’s “Coke On” commercial, FIFA’s Women’s World Cup on Fox Sports, and STATE Design’s Statement. Her work has gone on to receive several awards from the most prestigious advertising agencies and awards around the world.

Another award-winning project for Imai was the 2015 SYFY Veteran’s Day campaign. The project was about a holiday spot for SYFY Network to produce a heartfelt ‘Thank You’ to the nation’s veterans. In addition to appearing on televisions all over the country, Imai’s work was also seen online. Parts of the animation were used as the opening and ending of “thank you” videos, featured in many motion graphics related sites.

Imai’s graphic design work led the project to immense success. Not only was it popular with viewers and online, but it took home several prestigious advertising awards. The project won the Channel Holiday/Special Event Spot at PromaxDBA 2016, the most important awards in entertainment marketing and design.

“I am still so happy this campaign was so successful, especially because it shows that all the trust that was placed in me was deserved. I was happy not only with the reaction from the public, but also happy about my performance, knowing that I could make something really interesting,” she said.

Imai had two main roles for this project, the storyboard, which involved transforming the script into the first sketches, and the layout, which she was solely responsible for. The project follows a color palette based on the United States flag and yellow light to add a warmth tone to the message. The entire process was done digitally in Photoshop. Imai received the script from the studio with some images they would like to use – the veterans carrying the flag, the eagle flying and a field of flags, plus some typography references of types and illustrations mixed up. She began sketching thumbnail studies and soon, the storyboard was ready.

As they were working on a tight timeline, Imai came up with the pivotal idea of most of the animation efforts into bold transitions and keeping the layouts simple but captivating in most scenes. She conceptualized the designs, especially the transitions in the theme of “freedom”, representing it with elements of “air”, which audiences can see in the flight of an eagle, the movement of the flag and leaves being carried by the wind. The illustrations were finished with a broad brush and sketchy edges to emphasize this movement and flow, making the animation finalization process easier.

“This project was a very challenging one and wouldn’t be possible to do on time without the studio’s trust in my work, giving me creative freedom. I loved working on a project that I could use my full potential as a designer. Also, the communication with the studio during the project was excellent, and is what made me feel like being part of the team. It would have been impossible to deliver this result without our good relationship,” she said.

As the sole designer for the project, Imai was vital to the Veteran’s Day campaign’s success. She expedited the process, considering the design and transitions even in the process of storyboarding. Because of her talents as a storyboard artist, she also saved the company money in doing multiple roles. Her versatility and vast understanding of her craft is unparalleled. For those looking to follow in her footsteps, she offers encouraging words of wisdom.

“There is a tendency for students to focus on learning the software and tools, but it is essential to study academic subjects of art and design to be able to do a solid project with cohesion. When you study theory, you learn how to “see” images and references. It is a study of how to analyze critically and technically a designer’s choice,” she advised. “Also, I would say to feed on various types of references, not just graphic design. There are so many languages of art in so many senses! Music, dance, photography, movies, sculpture, literature, gastronomy, performing, folk art, everyday experiences and so on. Just as languages are translatable from one to another, all kinds of artistic expression and experiences are translatable between them. We can see a great example illustrating this “translation” in the film Ratatouille, in the part in which the characters describe the flavors of the strawberry and cheese in graphical forms. I believe that it’s essential to be the professional who can see and navigate between different languages, have a fresh mind that continues to play and to experiment.”

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Writer and Director Claire Leona Apps takes showcases the Great North Run in acclaimed film

Writing has always come naturally to Claire Leona Apps. She loves telling stories and loves how they serve society; they can teach us and warn us, they can entertain while serving a greater purpose. A good story can create conversation and express ideas that help us relate to new points of view. It’s a powerful tool, and Apps understands that. Her passion for storytelling translates directly into her work as both a screenwriter and a director, from the words she puts down on a page to the way she puts it together in front of a camera, and she captivates worldwide audiences with films.

Apps is an in-demand writer and director, with a series of decorated projects highlighting her esteemed resume. These include her acclaimed films Gweipo, Aceh Recovers, Ruminate, and And Then I Was French. She is known for her ability to showcase the lives of underrepresented characters and bring a dark sense of humour to a story.

“I try not to get so caught up on the real world with my work. I have to deal with that every day anyway. I like a little surrealism, a little irony, and films that are a little self-aware,” she said.

That is exactly the message Apps puts out with her film Girl Blue Running Shoe. The film follows the daughter of a runner participating in the Bupa Great North Run as she makes a film as he trains and runs the race. The film begins calmly with a serene domestic set-up, building pace as the race begins, cutting between the training day and the marathon. At points which demonstrate the intensity of running, a special zoetrope effect is used, breaking down the movement of running into paused actions, reflecting the rhythm of the action – the steady thumping of shoes on gravel, a beating heart, breathing. The piece is shot solely on Super 8, edited to emulate both the excitement of the daughter as an observer and the adrenaline of the participator. With a soundtrack of enhanced natural noises, Girl Blue Running Shoeis an evocative celebration of the human body whilst also telling the simple story of a father-daughter relationship.

“It’s a story about loving and sharing in the experiences of the people you love. It also dissects the movements of running,” said Apps. “Usually I do pretty dark things. It was nice to do something that ended up in a children’s film festival line up. It’s nice to just show love, simple straight forward love between a father and daughter,” she said.

Apps wrote the story and pitched it to the British Arts Council to commission the film. When she got the commission, she immediately began directing, coming up with a new camera technique for the film. The story has two components. One is a daughter watching her father run the race. He is doing his hobby, running, and she is doing hers, filmmaking. She films him running on a Super 8 camera. Therefore, as the director, Apps decided to shoot the whole film on Super 8 cameras. This truly allowed audiences to immerse themselves in the girl’s point of view. Apps also had the idea to use the sprocket holes of the physical film and the division between the different pictures to create a zoetrope like film effect. She did this all by hand: slowing the footage down and cranking it through a projector to be re-filmed.

Shooting took place at the Great North Run in Newcastle, England, one of the biggest half marathons in the world. This presented a unique challenge for Apps, who had to shoot a fictional story around a live marathon. Therefore, the actual shoot was extremely fast. She had to make quick decisions to deal with whatever came their way. There were roads shut off, spectators everywhere, and of course the runners themselves, and they had to move all around them with a child actress.

“The hardest thing about this project was finding the right kid to play the lead. It is a large ask to have a child give you full energy for a few hours of extreme intensity, but Adrianna Bertola, who played the lead, was a dream,” said Apps.

The film premiered on BBC during the Great North Run the following year. It went on to be at the Great North Museum for an exhibition. It was also an Official Selection at the Cork International Film Festival. The success was wonderful for Apps, as the shoot was a chaotic and fun experience.

Now, Apps is currently working on another feature film. She is a truly exceptional filmmaker, engaging viewers of all ages, which is evident with her work on Girl Blue Running Shoe. She knows the key to her success is working hard, and she encourages all those looking to follow in her footsteps to do the same.

“Prepare yourself for a lot of hard work and don’t expect anyone to discover you. We live in a world at the moment where you can generate a lot of attention by yourself and you can make films on your phone. Make something and keep going,” she advised.

Understanding the pressure of a prime-time commercial slot with Elena Ioulianou

When esteemed producer, Elena Ioulianou looks at a concept for a content piece, she sees far more than ideas. Rather, Ioulianou sees a variety of puzzle pieces begging to be carefully and considerately weighed amongst each other, searching for the perfect fit. She picks up each piece, rotating and shifting it to ensure that she maximizes its potential and places it in the spot that is going to bring forth a masterpiece. With that, Ioulianou has earned a reputation for her ability to arrange all elements of a film in such a way that leave it destined for success. From budgets and costings, to props and plot lines, Ioulianou involves herself in all aspects of a project in order to ensure that no page goes unturned, no budget goes unbalanced, and no script is left with anything less than the greatness it deserves.

During her time as a producer, Ioulianou has tested her hand at a number of different areas in the arts and entertainment industry. She has set her efforts toward commercials, online advertisements, and digital content production, as well as films, television shows, webseries, and much more. At the mere age of 30, she has worked with several media moguls such as Reel Edge Studios and Milk & Honey Films. What she may lack for in decades of experience, she makes up for in raw talent and determination. In turn, she produces exceptional content in a profession that is more competitive than ever before. With the addition of social media and the current state of our world’s digital realm, Ioulianou must ensure that she is familiar with the latest trends and technology available for use in her field and with that, she must find a way to appeal to her clients’ needs without compromising the need to keep with the times.

The vast majority of production work that Ioulianou has conducted has taken place in her birthplace, South Africa and her work has taken her all over the world. One of her most notable employment tenures emerged when she earned herself a position working for Executive Producer, Herman Venter, and Director, Harold Holscher, for brands such as Buco Hardware, LandRover, and Marriot Insurance alongside Rolling Thunder Productions. In fact, she produced a LandRover commercial that earned Rolling Thunder a nomination as a finalist in the 2016 Lories Awards.

Ioulianou began working for Rolling Thunder Productions in 2014 when Venter and Holscher approached her to join their team after hearing of her work with Reel Edge Studios and MoviWorld. For the three aforementioned companies, Ioulianou produced six extremely successful commercials and her reputation continues to strengthen as word spreads about these projects today.

After experiencing Ioulianou in her element, Holscher and Venter were blown away.

“Without exception, every client commented on the smoothness of the execution and the professional delivery which was on time and precisely what they had envisioned. Elena is so widely noted throughout the industry for her work and what continues to amaze me during our collaborations is her ability to take an extremely limited budget and still be able to identify resources that result in an extraordinary final product every single time,” said Holscher.

For LandRover, in particular, Ioulianou was tasked with producing a series of three, 30-second commercials to air on Supersport on DSTV during the Rugby World Cup. Imaginably, only the highest quality commercials would be fortunate enough to earn air time during such a popular event and this meant that Ioulianou’s work was more than cut out for it. She rose to the challenge and credits her logistical precision as being the main reason that the success of this project was even possible.

Similarly, for Buco Hardware, Ioulianou had her work cut out for her when having to manage a choreographed piece incorporating twenty-five amateur dancers from different backgrounds, age cohorts, and more. To make matters more difficult, this had to be achieved in one cinematic tracking shot through a hardware store. Under time and budgetary constraints, Ioulianou did what she does best and ensured, once again, that this project was a true success for the clients.

For other aspiring producers out there who find themselves dreaming of one day ending up being producers and creatives she had the following advice to offer:

“The difficulties of getting started and having a fear that the opinions of others, especially those in positions of power or those that have been in the industry for longer, are right or worth more than yours. This is something I deal with on a daily basis. Different roads can lead to the same destination. Just start.”

Actor Missy Malek Is Equally at Ease on Screen and Stage

Though essentially still in the initial phase of her professional film career, British actor Missy Malek has already distinguished herself as a capable technician and talented artist, one who inhabits each role with a masterly combination of skill and instinct. Whether it’s a gritty drama or action-adventure comedy, she deftly crafts persuasive, tangible characters imbued with the full spectrum of nuance and emotion.

Malek is a natural born performer, one who never doubted the direction of her career path. “From when I was as young as three, I’ve literally always known that I would pursue acting,” Malek said. “It was just always what I was going to do, there was never even any question about it.”

From her youthful start in school plays, Malek was hooked. “I always liked performing and getting attention as a kid,” Malek said with a laugh. “And I started to do it outside school when I was 14—I joined the National Youth Theatre of Great Britain. My parents weren’t really that keen on me getting an agent or being a child actor. I think they realized how serious I was about it when I was 18 and still wanted to act.”

The prestigious National Youth Theatre, whose alumni include the distinguished likes of Ben Kingsley and Daniel Day-Lewis, was a critical proving ground for Malek. Steeped in the almost mystical combination of technique, emotion and stagecraft which British theater is world renown for, the naturally skilled Malek gained an illimitable trove of insight and knowledge. Playing in classic works by Shakespeare, Tennessee Williams and Bertolt Brecht and studying drama and philosophy at Oxford University, Malek plunged headlong in the profession.

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Following that ambitious onstage start Malek immediately began working in feature films, making her debut in the taut urban drama Anti-Social and following that with a role in Now You See Me 2, sequel to the popular same-titled 2013 heist-thriller

“It was really different to anything I’d ever experienced,” Malek said. “I was a teenager and so excited to have my own trailer! I got to do scenes with actors like Jesse Eisenberg and Woody Harrelson, whose acting I’ve actually studied. The whole experience was just really fun, as you’d probably imagine for a young actor on their first big film set. The director, Jon M. Chu, was great to work with, he has so much clarity and makes his choices with such conviction. I am so happy for him and everything he’s gone on to achieve.”

Malek made the transition from performing for live audiences to the on-set environment with characteristic verve. “The fact that I’ve been acting in film after being in theatre plays wasn’t a conscious decision,” Malek said. “It just happened to be the case that everything I got booked for was screen work. I will definitely go back to the stage when the opportunity to do a good role comes along.”

The ambitious Malek has a comprehensive grasp on cinematic form, with an acclaimed, award-winning short, Laughing Branches, which she wrote, produced, directed and starred in (earning the IndieFEST Film Awards Award of Excellence for her performance) and she recently completed her third feature assignment

“We just wrapped production on a film called Tala,” Malek said. “It’s a comedy that sort of makes fun of the art world and deals with cultural appropriation in a pretty funny way. I play the title character, a socially awkward artist named Tala who is trying to get in with people in the art world, but she’s seen as racially different by the other characters in the film, so they’re all trying to culturally place her. I can’t really say too much, but it’s very original and unique.”

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With a fast-moving career and steadily rising professional profile, Malek radiates an appealing aura of self-assured enthusiasm, and whether she’s playing in live theater or shooting a movie, it’s clear her greatest achievements are soon to come.

“I love both forms,” Malek said. “What I think is nice about film work is that it’s always there—you have a piece of work you’ve done that you can always show. With stage, it disappears as soon as you’ve done it, but I guess that’s the beauty of it.”

 

Visual Effects Artist Jie Meng is living his childhood dream

One of Jie Meng’s most distinctive childhood memories is watching The Lord of the Rings movies for the first time. After watching the first film, he was left speechless. Not only were these movies entertaining, but also artistic masterpieces. He began watching the films over and over again, constantly overcome by the magnitude of the stunning visual effects. He realized, even at that young age, that filmmaking could make fantasy a reality, and that was when he knew he had to be a part of that world.

Now, Meng is an in demand Visual Effects Artist. He is known for his work on countless films, including Avengers: Infinity War, King Arthur: Legend of the Sword, Guardians of the Galaxy Vol. 2, and more. His talents extend to television, such as The Americans, and Freaky Friday, as well as video games, like Quake Champions and Call of Duty: Black Ops III.

“I worked with Jie on Call of Duty: Black Ops IIIand later on Captain America: Civil War.

Jie is a talented FX artist. He strives to create the highest level of quality and is constantly pushing himself to learn new techniques, either independently or from the team around him. He listens to positive feedback and can build FX setups and tools that are used by multiple artists. This makes him extremely productive, a pleasure to work with and I hope to work with him again in the future.” said Peter Claes, FX supervisor and Lead VFX artist at The Mill.

Captain America: Civil War was Meng’s first true taste of movie blockbuster success with his work. The film, the third Captain America movie and the 13thof the Avengers franchise, grossed over $1 billion at the box office. It was nominated for 17 awards at various festivals and award shows and took home five. Meng worked tirelessly to make this a possibility.

“It was a huge pleasure and honor working on this film. The success made me think of those days when I devoted myself to the work, and now I realize that all my efforts paid off,” said Meng.

The movie sees the beloved Captain America pitted against Iron Man due to political differences. A vast array of Avengers appear throughout the film, taking sides. It’s a story about friends and brothers. It’s a debate between freedom and obeying the rules. Meng had always been a fan of the Marvel franchise and the Captain America films, but he knew this film would be something special and that he had to be a part of it.

“After watching the movie, I thought a lot. It actually reflects a lot of problems in our current society, an individual always wants to be free but also needs to follow the laws. I like movies that reflect the social status and will bring up a topic and let me think about it, and Captain America: Civil War is one of them,” said Meng.

When it came to the effects, Meng worked on many shots in several different sequences. His focuses were the roof helicopter fighting sequence and the final battle scene. He finished all different kinds of effects for various sequences, with little touches that dramatically added to the film.

Meng’s main task, however, was developing the Ironman thruster tool in the final combat sequence between Captain America and Ironman, the climax of the film. Therefore, he knew that his role was of the utmost importance for the film’s success. The tool needed to be packed and shared with other artists at both Los Angeles and Vancouver studios to finish every shot that contains Ironman’s thruster. It needed to be designed as a “one-click and automatically build the thruster” tool, but also contains all kinds of functions to modify and art-direct the thruster effects. Meng re-designed the thrusters from Iron Man 3and packed in a whole new digital asset. Every time he modified and polished the tool, he optimized it and made the tool easier to use. In doing this, he gathered the feedback from different artists and made it more and more productive. The whole process of building the tool was a very valuable experience for Meng and bettered the film as a whole.

“Being part of this feature film, witnessing the whole VFX workflow in the post-production made me completely understand that the VFX process is never easy. The most comforting, and also most important part was I have learned a lot from this project about how to build a digital asset tool that can be used in the visual effects production and was inspired by all the VFX artists around me,” he said.

Meng also worked on other different effects like the debris, smoke, sparks, snow, etc. Those photo-realistic effects elements completed the movie sequence and created a stronger visual impact on the audience. The experience, overall, was a great honor for the visual effects artist, and he wouldn’t change a thing.

“When I saw the film premiere and my name on the credit list, I was so proud of myself and the whole crew members, and that was the most exciting moment to me for watching all my effort paid off and it was so worth it,” he concluded.

Editor Roma Kong shows of beauty of nail art with iconic Disney characters

Editing, to Roma Kong, is like a simultaneous combination of surgery and magic. When she gets footage, she reviews the script and gets an idea for the direction of the story. That is when she starts cutting, splicing things together, and moving things around, until every part is put together, telling a clear story; that is the surgical aspect. When it comes to the magic, Kong believes that part comes in two ways. The first being that each story must evoke a certain feeling in the viewer, so it’s not only cutting and putting things together, but also adding emotion to it, whether this be through the music, the rhythm, the speed of the cuts, etc. The second, more often than not, is transforming the footage that may not tell the story they want and making it what they need, without any reshoots or work from the crew. That is where the real work for a film editor comes into play, and that is when Kong truly shines.

Born and raised in Lima Peru, the in-demand editor has impressed the masses with her work. She often collaborates with renowned production companies like Nickelodeon, with work on their online video series BTS Nickelodeon and Inside Nick, as well as Disney.

With Disney, Kong edited DIY Disney, an online series that allowed audiences around the world to see just what she is capable of. The videos amassed over 11 million views, and featured various crafts that viewers could partake in, offering simple and fun instructions using Disney films and characters. She also created another video titled “Disney California Adventure Food Crawl”, effectively launching the Disney Eats brand. She is quite the formidable editor.

“I would say my style of editing is very fluid, dynamic and fun. As a filmmaker, I strive to entertain the audience, so when I edit, telling a good entertaining story is the priority. I also love for cuts to be seamless, so I pay close attention to movement and try to make really smooth transitions between shots, even when making pop videos. I also work very fast which is something the people I’ve worked with have always appreciated,” said Kong.

Kong has a close working relationship with both Nickelodeon and Disney and is often the companies’ first editing choice when they have an innovative new online project to pursue. In 2017, Kong continued her work with Disney on their TIPS Disney series, featuring different videos showing the intricate work behind nail art, using some of Disney’s most celebrated productions.

“I think these videos really help bring more attention to a form of art many don’t really consider art. They allow the audience to truly appreciate the intricacy of the work these artists do. They give Disney fans great ideas on how to show their love for their favorite characters in very stylish ways, and they inspire other artists to create their own version,” said Kong.

The videos feature many beloved Disney film and television productions, as well as iconic characters. These include High School Musical, Mickey and Minnie Mouse, Moana, Coco, Beauty and the Beast, and more. They were published through Disney’s expansive social media platforms, including YouTube, Facebook, and Instagram. Together, they gathered over 7.6 million views.

“Seeing the comments from the audience on the videos and realizing how much they love them is heartwarming. Seeing people post about their own versions of what we showed them, is amazing. Reminds you that you’re not only making things for people to watch and forget about, people actually truly love these movies and characters and love showing their love for them and your video can persuade them to make something that they hadn’t thought about before,” said Kong.

Kong’s talent as an editor is evident in the TIPS Disney videos. She is very good at editing with music beats and for Disney Style, the Digital Brand that Tips Disney falls under. Her colleagues and her audience enjoyed the rhythm Kong put into the videos and how, by doing a very musical type of editing, made them fun and entertaining to watch. Because she has a very good eye for art and style, she knew exactly what the best shots were and what made the art look the most stylish and vibrant it possibly could. She understood the vibe of the brand very quickly and knew exactly what the executives wanted before they even knew themselves.

“I loved watching the intricate process of nail art in such a detailed way. I was constantly mesmerized by how hard it is to do, and I found myself with a lot more respect for nail artists. It’s such a great art and they’re all so talented. And also, being able to play with scenes from some of my favorite movies and use them to create something new was so much fun,” said Kong.

Kong worked on TIPS Disney from October 2017 to December 2017. It was an amazing experience for the editor. The Disney Style brand is her favorite out of all the Disney Digital brands. Making multiple videos for it was a great opportunity. The audience loves their content and as a result, the brand has a lot of engagement, and as an editor, making content that a lot of people would appreciate, and love was something that truly made the experience for Kong. It’s a fun brand to work for and it fits her editing style perfectly.

“Disney is the holy grail of the entertainment industry. Working for them is like hitting the jackpot of companies you can put on your resume. Being able to do that and have a Walt Disney Company ID with your picture on it, walking into the Studios with no problem at all is quite the dream come true,” Kong concluded.

Actor Jolie Chi’s High Flying “Exorcism at 60,000 Feet”

Actor Jolie Chi’s infectious mixture of enthusiasm and playfulness may give the impression that she is all about laughs and frivolity but, in reality, Chi is a dedicated artist with a zealous commitment to refining and perfecting her craft. While still at the dawn of her career, the diminutive, charming Chi is quickly building impressive professional momentum and a burgeoning roster of credits.

The Taipei-born, Hollywood based Chi’s effortless ability to succeed as actor, model, dancer and on-the-spot improv comic reflect a comprehensive, impressively holistic approach to performing. Equally at home in a stage or competition setting (beating out thousands of international talents to place in IMTA’s Top 10 Female Young Actors of 2015) as she is working in film, video, comedy clubs and commercials, Chi has been a dynamic force since her arrival the United States when she was just 16.

 

“I grew up in Taiwan and China but I never really fit in, because I was always too outgoing for the culture,” Chi said. “I decided that I wanted to be an exchange student in America, so I went to Indiana—it felt like home. I realized how much I love America because I finally felt like I was accepted and loved. I decided to stay and finish my education.”

The teenager’s choice to pursue acting came about with a particularly poignant twist. “My parents had divorced when I was six,” Chi said. “Even though my mom always pretended to smile in front of me, I knew she was unhappy. Once when I was mimicking a character we’d seen on TV, she laughed—genuinely—for the first time in years. That’s when I realized how powerful acting was.”

From that bittersweet launch—the classic pathos/comedy paradox—Chi aggressively pursued success in film and television. Studying at the prestigious New York Academy of Film’s Southern California campus, she was soon working in TV commercials, short films and Los Angeles comedy clubs. Chi exhibits such irresistible dynamism and joie de vive that she graduated to high profile parts in Sony Pictures Home Entertainment’s 2018  dramedy “Destined to Ride,” starring Madeline Carroll, Denise Richards and Joey Lawrence, and landing the title role in the offbeat, award-winning comedy “My Lunatic Lucy.”

Chi’s memorable performance earned her numerous 2018 Best Actress awards win, from Top Indie Film Awards, Actors Awards, Independent Shorts Awards and the LA Shorts Awards, a hot streak of notoriety which led to her current project, another audacious indie feature, the wild horror-comedy “Exorcism at 60,000 Feet.” Forthcoming from idiosyncratic cult production company Girls & Corpses Presents, it’s about a stowaway demon wreaking havoc during a transatlantic passenger airliner’s final flight, and features American horror sci-fi stalwarts Adrienne Barbeau and Lance Henriksen alongside several of the top Hollywood-based Asian talents and Chi faced tough competition during the casting phase of production. Characteristically, she rose to the occasion with emphatic success

 

“My agent managed to get an audition for “Exorcism” and I was very excited since it stars Bai Ling and Matthew Moy, two of the most popular Asian actors in the States and because it is aimed for Netflix,” Chi said. “There were a lot of girls trying for the role and after they saw my headshot the producers wanted to turn me down. But my agent insisted that I get to read, so I went in and it was one of the best auditions I’ve ever had. I auditioned for three parts, and when they asked to improvise something for another important role, they were amazed because—without having seen the dialog—I actually spoke what was written in the script. They instantly wanted me to be in the film.”

That kind of spot-on instinct and skill is typical of the deeply talented actor, and she jumped into her part with both feet. “I was cast as Ms. Tang, a pregnant girl who is one of the main people on this airplane. She’s very spicy and just doesn’t care about anything but herself,” Chi said. “Honestly, it was quite a challenging role because I had to carry a 5 pound fake belly around with me for over 10 hours for 6 days straight. But it was also a really fun experience being able to play a pregnant lady which I’ve never done before. I was really nervous for my main scene, where I actually give birth. It was really difficult so I did my due diligence with a lot of research. I talked to friends, read up on pregnancy, watched videos of women giving birth, and all that helped a lot.”

Chi’s dedication to improving her artistry is a constant, innate pursuit and she is not one to squander any opportunity to do just that.

“It was amazing to be able to act with my idols Bai Ling and Matthew Moy,” Chi said. “They both gave me excellent advice about acting and this business. What was most interesting to me is that each of their suggestions was quite different. Matthew Moy said that studying acting and taking classes is important, because that’s what he did. But Bai Ling told me, since she didn’t to any acting school and learned on her own, that it’s important to just know your emotion—where it’s coming from— and once you know that, the rest will just flow. Either way, I loved getting their advice. So powerful.”

With her steadily ascending professional profile and reputation as a respected, formidable artist, Chi is a talent from whom the film industry will definitely be hearing a lot in the months and years ahead, a destiny which her positive attitude practically guarantees.

“My career aspiration is to make as many people laugh as possible,” Chi said. “I want to be able to make a difference in this world through my acting, to inspire the audience to smile, to reduce stress. Many people relax by watching films and I hope to help relieve their pain and make them happier.”

Mark Davis on transformational acting and representing well-known brands

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Mark Davis

Mark Davis describes his style of acting as transformational. To him, there is no specific way to perfect his craft; it is simply about becoming an entirely different person the moment the camera is on him. He does whatever instinctually feels right, and as a sought-after actor in both his home country of Australia and abroad, he is definitely doing something right.

“I’m blessed with an ability to adapt my physicality and appearance to suit what I need. Though sometimes I just copy the greats. Steal everything,” he joked.

Film is a way for Davis to express himself, and as many of his projects have gone on to critical acclaim around the world at some of the world’s most prestigious film festivals, he knows how to connect with an audience. Whether working on dramas like I Want You, romance’s such as Lucy, or comedies like Topdecked, the actor’s versatility shines whatever the genre.

Australians would also immediately recognize Davis’ face from several national commercials for well-known brands, including a three-year long campaign for Honda. At the time, it was his first commercial, and he remembers the audition well.

“I walked in and pretended to talk to my girlfriend whilst driving a nice car and that was it. My mate ended up marrying the girl who played my girlfriend in it which is pretty funny. We joke that we had a relationship prior to them meeting,” said Davis.

Soon after, Davis once again graced small screens around his home country in a commercial for Crownbet, one of Australia’s largest sports-betting companies. In the advertisement, he played a young, wealthy gambler in a suit having a great time. He was the main character with a bunch of friends on a rat pack style night out. It showed a high end look at what a night out at Crown could be like, with an amazing hotel, beautiful scenery and lots of fun. However, it was shot entirely in front of a green screen, so Davis had to truly be in character and not pull from his surroundings to portray a believable performance. The commercial played during the Melbourne Spring Racing Carnival, which screens nationwide and gets millions of viewers.

“Crown is a huge company in Australia and it had a big budget to match. It was over the top and I knew it would be a good laugh,” said Davis. “Crown is a Melbourne icon and I love my city, so it was cool to work with the brand.”

Another unique commercial experience for Davis was when he shot a spot for Interflora, the international flower delivery service. In the Valentine’s Day campaign, one of the most important for the retailer, Davis played a teen, a mid-twenty-year-old, and a forty-year-old, putting up a fun acting challenge to quickly transition between such different age groups. He also had to manufacture a loving relationship with his co-star that showed them through the ages. At first, he was a cheeky teenager trying to steal a kiss, then a young dad, and finally a middle-aged man giving his wife flowers. He also had to dance, and having never taken dance lessons before, he let his natural abilities shine.

“This was a great commercial to shoot. It had amazing art direction that you can expect from a flower retailer, with lots of color and beautiful locations. It’s also a quintessential romance and Valentine’s Day story. I’m not sappy, but it did have a nice sweetness to it and romance is kind of cool. It’s great because my mom loves it,” he laughed.

So, what’s next for this industry leading actor? His latest film, Fallen, comes out later this year. The WWI period drama is some of Davis’ best work and can’t be missed. Be sure to check it out.

Colorist Cynthia Chen shows emotion behind Sichuan Opera masks in award-winning film

When Cynthia Chen was a little girl growing up in China, she was always inspired by her mother. She was an art teacher, and a young Chen therefore began painting from a young age. She was always sensitive about the different colors she used and playing around with color always amused her. As she grew, this fascination only intensified, and she found it impacting her hobbies. She began to have an interest in photography just to play around with the photos while editing, changing the colors and enhancing them to create a captivating piece of art. When she began filmmaking, she realized how impactful color is to every shot in a piece, conveying emotions and acting as another way to tell a story. It can impact film styles, she realized, and when she already had an interest in editing films, she realized that being a colorist would allow her to explore this interest she had from childhood and turn it into a fruitful career.

Chen is both a highly successful editor and colorist. Her passion for what she does is unwavering, her talent unparalleled. Every project she has been a part of, including I Don’t Want to Sleep Alone, OffsprungSlingshot Prince, and The Last Page, have gone on to critical acclaim at many of the world’s most prestigious film festivals thanks to Chen’s efforts.

“Just like editing has a rhythm to tell a story, the color, as another method to express the emotions, also can have a “rhythm” when it comes to contributing to create a film. I believe a film masterpiece must be treated and polished as a great art piece. Color grading enhances the texture of a film picture which makes it become a completed art piece. Every time I finish the color grading works, the group of filmmakers I am working with are always shocked after seeing the before and after pictures. That is my proudest moment. The whole color grading process makes me believe that my talent brings this film into a higher level,” she said.

One of Chen’s greatest successes as a colorist was the film Mask. The animated drama looks into masks in Sichuan opera that are traditionally used to reveal the changes of inner feelings and emotions of the characters participating in the drama. The masks turn abstract emotions and mental states into visible and sensible concrete images, and reveal the feelings of the characters inside the story. By raising the hand, swinging a sleeve or tossing the head, an actor uses different masks to show different emotions, expressing invisible and intangible feelings through visible and tangible masks. Mask, is inspired by Sichuan Opera Face changing. It is a story behind a mysterious mask, which shows different patterns as different lights go through.

The three characters in the film are heroes from different traditional Chinese historical contents. Qingshi Huang, represents as the breadth of vision, is the first king in Qing Dynasty.  Monkey King, one of the most famous and classical characters in Chinese fairy story, the guardians of his master, as the leader protected his group on the West Road, through eighty-one trials and finally reached the goal. Zhuge Liang, the smartest military advisors from three kingdoms era, served for Bei Liu, represents wisdom and loyalty. Those characters are also three heroes in Chen’s heart. For the Chinese native, it was an honor to work on this film that has a deep Chinese culture background.

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According to those three different characters, Chen decided basic color tunes for each one. The king Qingshi Huang has a yellow and green color tune because in Ancient China, yellow means power in social classes. Zhuge Liang, who represents wisdom and loyalty, uses a blue color tune as the main color base. In the color theory, blue connects to calmness and cool emotions. Chen set golden and orange color tune for the brave Monkey King as those colors stand for positive minds, passion and braveness. Therefore, the scenes where those three characters appear, and the weapons on their hands, have the unite color tunes.

As the entire film was CGI, the renders had a strong contrast in colors, which Chen thought looked very digital. To solve this problem, she decreased the contrast of the entire picture, adding some yellow color tune and film grains. She then adjusted each scene for each character, and finally finished the color grading work. She helped to bring the whole picture to a new stylized level.

“This short film had a very large creative space for me to try on the different color palettes and stylize the picture, which made this piece very interesting and fun to work with. The CGI images contain more color information than the images shot by cameras, so there was a lot of space for me to adjust the color for this film,” said Chen.

Mask had a tremendous film festival run with the help of Chen. It was an Official Selection at the New Media Film Festival and the Asian Film Festival of Dallas 2018. It also went on to win the Award of Excellence at both the Best Shorts Competition 2018 and the One-Reeler Short Film Competition 2017. Chen could not be happier about the film’s many accolades.

“It was such an honor to work on this project that explores such an important part of Chinese culture. This is a milestone project in that it was a brand-new experience for me. The success of this film encouraged me to do more color grading work in the future which has more culture background,” she said.

The new works Chen has contributed to, feature film Indivisible and documentary Fantastic Fungi, are expected to be released later this year. Be sure to check them out to witness this colorist’s talent first hand.

Art Director Cagri Kara Mixes Creativity and Ambition for a Winning Formula

The acclaimed Turkish art director Cagri Kara always knew his destiny lay in the arts. As a teenager, Kara wasted no time, successfully creating and selling a variety of progressive, eyecatching web designs before graduating high school. After attaining design degrees at university, the ambitious, driven Kara established himself, in short order, as one of the most skilled art directors in hometown Istanbul, the biggest, most sophisticated metropolis in eastern Europe.

The international entertainment, promotion and design communities are a tight knit pool of craftspeople and Kara’s mastery of the universal language—visuals—and impeccable reputation as a reliable, intuitive and groundbreaking artist quickly spread. Kara’s early formal accolades included numerous high-profile industry awards Crystal Apple Festival of Creativity, Kirmizi Advertising and MIXX Awards and the famed Cannes Lions Festival of Creativity. All of this notably preceded his 2016 arrival in Los Angeles, where Kara’s characteristic professional alacrity found him taking on a spectrum-spanning array of assignments and campaigns for a wide variety of agencies and clients.

One of Kara’s first, key alliances in California was with the prominent Hollywood agency Forbidden Toast, a relationship which served both as proving ground and springboard for his American career.

“I’ve been working with Forbidden Toast since I’ve moved to LA,” Kara said. “It’s a high end creative services company that focuses on entertainment art work for movies and television The company’s owner, Sherry Spencer, hired me as an art director for several projects she was working on.”

It was a significant break for Kara, and also one that demanded he deliver first rate product. “Forbidden Toast has a very high quality work standard and a clear vision for the work they produce,” Kara said. “I very much respect that and enjoy working with the team. And I enjoy the challenges of producing such great work.”

From the start, Kara’s stylish, skillful contributions fit right in.

“My responsibility with Forbidden Toast is overseeing campaigns in post-production, and ensuring the artwork is correctly executed,” he said. “The projects I worked on were highly visible and vital to the success of the films and television shows for which we developed these campaigns, and my work resulted in both increasing the company’s revenue stream and exposure in the market.”

Kara’s mixture of technical skill, instinctive flair for appealing design and comprehensive grasp on the adaptability each visual element must have is a priceless combination.

“Mainly, we do print ads, large outdoor billboards and social media campaigns,” Kara said. ”The platform is not as important as the flexibility of the art work—it needs to be effective and integrated into all types of media, both internet and large scale print campaigns.

Kara’s keen vision has created important advertising campaigns for productions by some of the biggest names in the business—Sony, HBO, Fox, Netflix, Starz, National Geographic and numerous others.

“I worked intensely with Sherry in producing the final art work for the client,” Kara said. “The art gets approved directly by the studios and, often, also by the talent. And they were all very happy with the results.”

Kara’s successful ventures include campaigns for shows with wildly disparate themes and content. He successfully worked a winning campaign for the current season of comic provocateur Bill Maher’s “Real Time” (“The show is very timely and, I feel is very important to the American political climate. It was very special to be a part of the production of the art work for this series. The art went all over the United States and the show was highly rated and successful”) preceded by one completely opposite, 2017’s launch for the National Geographic television series Genius.

“It was very exciting and challenging,” Kara said. “The talent needed to give the impression that we were actually looking at Albert Einstein. Sherry and I worked closely together to produce a successful final product that appeared not only throughout the city but also appeared on the one of the most visible billboards in the city including—the entrance of the Fox studios.”

Whether it’s documentary, fantasy, film, television, album cover art or an international promotion for FIFA giant EA Sports, Kara’s sweeping creative scale, holistic grasp of his field’s requisite elements and most effective practices create the foundational basis upon which Kara’s formidable natural skills excel—and Forbidden Toast continues to reap his bounty.

As company president Sherry Spencer said “I’ve worked closely with Cagri over the last several years—I’ve been impressed by his ability to successfully lead teams of artists and watched his creative skill and impressive talent push my company even further into creative entertainment marketing. “