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Entertainment Journalist Maurice Cassidy: From Humble Beginnings to Covering the Lives of Celebrated Stars

Maurice Cassidy
Journalist Maurice Cassidy in Los Angeles, CA

When others are asked to describe acclaimed entertainment journalist Maurice Cassidy, the words ‘passionate,’ ‘hardworking’ and ‘reliable’ frequently pop up. In a current news landscape filled with a multitude of bloggers, self-proclaimed influencers and ‘fake news,’ Maurice Cassidy has risen to the top through sheer integrity and hard work.

Indeed Anna-Marie LeBlanc, the founder of CelebDirtyLaundry.Com, an entertainment news outlet that boasts more than 15 million readers per month, sings Maurice’s praises when asked about how she has known him since he started in the industry, and seen his rise through the journalism ranks.

“Maurice always had a passion for entertainment, even when he was working as an intern,” Anna-Marie exclaims. “He didn’t mind covering the articles that others would skip out on because they were deemed ‘boring.’ In terms of reliability, Maurice could not be faulted in any way.”

Anna-Marie also elaborated on another of Maurice’s strengths, patience.

“There were several instances were breaking news would need to be covered on our main site and given that Maurice was living in London and our writers were located in the United States, Maurice would more or less update the site on his time zone, which greatly helped us upkeep our traffic 24/7.”

As many others will attest as well, Maurice’s patience is one area of his character that has led him to excel at what he does.

While writing for CelebDirtyLaundry.com, Maurice experienced tremendous success as an interviewer of some of the hottest contemporary stars, such as pop star Natalia Kills, whom he marks among his favourite subjects to interview, and Mayra Veronica.

I remember being asked if I wanted to interview pop singer Natalia Kills, and the idea of interviewing a celebrity left me feeling nervous, seeing that I was still a teenager at the time, and I had never interviewed someone before,” recalls Maurice. “Needless to say, the interview went smooth and, again, it made me fall in love with journalism all over again because I was stepping into situations of my field I had never been before.”

While Maurice’s success as a journalist has continued to flourish, his humble memories of how he first began in such a competitive industry have kept him grounded throughout.

I started writing from a very early age; I believe 16. I started interning for an entertainment website, which had a fairly large audience with over 4 million readers a month. I would produce roughly five 400-word articles per day and for each of those posts, I’d make, maybe, $3.”

A low-starting salary however was not enough to deter Maurice from pursuing his passion and far-reaching talent as a journalist. He elaborates.

“The money was simply complementary to the dedication I had put in those articles. I remember when I first started writing in the field of entertainment, I didn’t know how to phrase sentences effectively, or in channeling the tone of a news outlet.”

Maurice’s persistence and attention to detail has clearly served him well. His reputation has also been bolstered by his experience as an entertainment writer for the popular news publication the Inquisitr, which averaged 90 million page views per month during the time that Maurice’s pieces were being published on the site.

“Upon having heard about the [Inquisitr] job role as a freelance journalist, I immediately applied, but it was a tough process. There was a 50-page handbook that every application must read before they take on a quiz consisting of roughly 40 questions. All of them had to be correct in order to be even considered for a position,” recalls Maurice about the rigorous process.

Ultimately Maurice’s dedicated nature and willingness to devote himself to the challenge of completing the application process for the Inquisitr paid off, and he was chosen out of thousands of other applicants. Though it was still early on in his career, Maurice was steadily climbing the ladder.

He admits, “It was a great achievement given that this had been the biggest company I had worked for at that point.”

Maurice’s experience at the Inquistr gave him the opportunity to exercise his skills in a uniquely independent and creative way, allowing him to flourish as a writer and reporter, not to mention the fact that his pieces attracted international attention.

He explains, “While I was at the Inquisitr, you really do work independently. There’s nobody really telling you what to do: you choose the stories you want to write and focus on making it the best possible article of that particular topic.”

In one story, Maurice chose to focus on Grammy-award winning superstar Mariah Carey and her performances, a buzzing subject considering Carey’s international appeal. Catchy, poignant and an invigorating read, Maurice’s article revealed his knack for catering to the gossip interests of a hungry public. He proved his ability to snuff out stories that most interest the Inquistr’s readers through his coverage of Jennifer Garner and Ben Affleck’s marriage woes. In both cases, such stories required a highly specialised understanding of the entertainment industry and Hollywood that only a select few seem capable of mastering.

The freedom Maurice enjoyed while serving as a lead entertainment journalist at the Inquisitr brought with it a unique set of demands, such as those that required him to push his skill as a photography editor  to the next level. Never one to shy away from a challenge, he quickly became a skilled Photoshop master, which gave him the power to effectively curate the visual imagery that accompanied his stories.

Over the years the German-native has become increasingly well-known for his journalist work as a showbiz reporter at the Daily Mail, a flocked to news publication that receives over 270 million page views per month.

“Landing a position as a showbiz journalist at the DailyMail was a pivotal moment for me because I grew up reading this particular news publication in my teenage years in London,” Maurice admits. “Two weeks into my position as a showbiz journalist for one of the biggest media firms in the world, my editor Heidi Parker had assigned me to write a breaking news article which was to be featured on the frontpage of the website.”

A rare occurrence for a new writer to land a front page story at such a massive outlet, Maurice covered the death of “Sons of Anarchy” star John Vasquez, who passed only minutes before he received the alert at the news desk.

He recalls, “I was initially nervous, given that I was still new at the company.” Despite his nerves Maurice’s journalistic dedication persevered and he not only published the article with a record turnaround time, he continued to update the story as more details emerged.

Daily Mail covers live red carpet events on a daily basis, as arduous undertaking considering all of the occurrences that Hollywood has to offer its A-list celebrities. As a showbiz journalist, writers like Maurice are often assigned to recap outfits, such as those at big event including the 2019 Breakthrough Prize Awards and the GLSEN Respect Awards.

“It can be challenging sometimes to keep up with all the big names showing up on the carpet and finding different ways to describe each ensemble. At this point, you somewhat rely on teamwork; we’d often support one another in writing up red carpet events such as a recent article I did on Kendall Jenner being named Icon of the Year at the Revolve Awards,” explains Maurice. “It was a collaborated effort given the amount of details that had to be covered in the story, but, again, the experience was to partner up with a colleague and put a piece of content together.”

To go from being a loyal patron of a news outlet to becoming one of their revered writers has got to be among the top achievements in terms of personal fulfillment for any journalist, and Maurice recalls these moments fondly.

“I remember being on the bus, on my way to school, and I’d be reading all the latest news they had to offer. So, when I found myself in a position where I was even just interviewed for the role, it felt very surreal at that time. Writing for a company that boasts of [that many] readers is nerve wracking when you think about it, but it left me feeling with so much excitement… I couldn’t wait to embark my career in journalism at an established firm as big as Daily Mail..”

While readers across the globe have embraced his writing, he takes the praise in stride, never failing to recognize what matters most is doing his job.

Art Director Corinne Daldorph Utilizes Social Media for Hugo Boss

Corinne Daldorph
Art Director Corinne Daldorph shot by Angeliqa Daldorph

Art director Corinne Daldorph is known and respected throughout her field for spearheading dozens of innovative campaigns for a long list of illustrious brands. Her job demands that she draw attention to her clients, many of which compete for consumers in a saturated market. To that end, Daldorph is remarkably effective. Her expertise covers a broad swath of applications within the creative and advertising industries, including an unmatched talent for the use of social media platforms to reach potential customers in the most crucial demographics.

“Without labeling myself as an Art Director at the time, I think my first art direction position was in my own company,” Daldorph said, describing her early experiences with the enormous array of responsibilities her future career would hold. “I would create concepts, be on shoots making sure the overall idea and execution were in line with the concept, and then oversee the entire edit.”

For decades, her predecessors focused primarily on the artistic and creative side of advertising. In the modern world of social media and big data, however, there are more tools than ever to help advertisers identify who their current and potential customers are and what appeals to them. One of the effects this explosion in the use of “big data” has had is to create a sort of arms race within the advertising industry. The cost of ignoring or misusing these new tools can be staggering. Working as an art director in advertising today demands that Daldorph be as fluent in the high-tech data-driven aspects of the industry as she is with the more conventional creative component.

“I got interested in strategy and worked for a start-up as an influencer marketing strategist, at the time when influencers started to become more and more relevant. I moved to New York, where I continued my career in integrated strategy,” Daldorph said. “The plan was always to return to the creative field once I gained an understanding of how data works, in order to make smarter creative work… Having an understanding of how to work in a social field is crucial not only for advertisers, but for any creator.”

Daldorph stands at the cutting edge of the advertising industry. Not only is she an exceptional creative force in her own right, she’s also capable of utilizing the full potential of social media platforms to deliver meticulously-crafted content to millions of possible customers.

Among her illustrious clients is Hugo Boss, the iconic German fashion company. The Hugo Boss brand has long been associated with its ultra-high-end formalwear, and is perhaps best known for its sleek and stylish men’s suits. In 2018, however, the company began a new venture to reach a more youthful, casual clientele. It would continue selling its classic, more mature formalwear under the brand name BOSS, while offering a new line called HUGO, which embraces a younger aesthetic and audience. Determined to put the best team together to promote the launch, Hugo Boss contracted advertising firm Annex88, where Daldorph worked at the time.

“I, together with Annex88, was tasked to create a campaign to highlight the collaboration and to create hype around the launch event,” she explained. “This was the first big activation for the HUGO brand which allowed me to not only create a multi-platform campaign, but to establish their social presence and legacy.”

Because of her proven effectiveness on similar projects, Daldorph was the obvious choice to head the project. The firm immediately approached her to be the art director for the campaign.

“Hugo Boss is one of Annex88’s clients, and I was assigned to the project as they saw it fit my skill set, as it tied social concepts together with an experiential execution,” she said. “Together with Annex88, I was tasked to create a campaign to highlight the collaboration and to generate hype around the launch event.”

As the lead creative figure, Daldorph was given an immense amount of responsibility on the HUGO release promotion campaign. She headed up the campaign’s social media channels, designed imagery for each of the accounts, and developed promotional concepts that would connect the brand’s roots with its new brand ambassador, Liam Payne. Fans of the enormously successful boy band One Direction will remember Payne as a singer in the group.

“I was the lead creative for the entire campaign, in which I was responsible for creating digital teaser content for HUGO’s social channels including Youtube, Facebook and Instagram,” Daldorph recalled. “By taking inspiration from HUGO’s logo and the Liam Payne campaign footage, I designed the profile pictures for all of the channels. To further our teasing phase, I was tasked to come up with a concept to tie-in Berlin with the overall image of Liam at the forefront of music and fashion.”

Her tireless efforts and brilliant creativity were critical to the campaign’s ultimate success. The amount of work Daldorph did on the HUGO campaign drove a massive wave of buzz around the launch. Those who worked alongside Daldorph on the campaign saw up close just how talented a leader she is. Among those is Reginald Van Nurden, Assistant Creative Director at Annex88.

“I’ve worked on a number of accounts, projects and campaigns with Corinne over the past two years, each one more complex than the last,” Van Nurden said. “Working with Corinne is an incredibly collaborative process driven by both strategic insight and pure creativity. In tandem with her indefatigable work ethic, these qualities contribute to an incredibly strong working experience.”

The HUGO launch was not the only Hugo Boss campaign on which Daldorph worked. She was also at the forefront of the company’s other big launch event for the BOSS line. The counterpart to the HUGO line, the BOSS line was aimed at a more traditional and mature clientele. Daldorph elected to design the campaign around a concept that while the new line was formal, the high-end fashions were versatile enough to be worn in any occasion.

“I was the sole art director on this campaign which included everything from concept, choosing talent and locations, making storyboards and directing on set,” Daldorph explained. “I was tasked to shed some light on what’s possible to do while wearing a suit. I picked athletes from the worlds of BMX, basketball, skateboarding, and freerunning, with campaign content featured on the brand’s website and Instagram. By working with a range of athletes, BOSS is showing consumers there is a place for tailored suits in more adventurous settings.”

 

The BOSS campaign, dubbed Suit Challenge and featuring actor Chris Hemsworth (of Marvel’s “Thor” and “The Avengers” series of films), was an enormous success under Daldorph’s leadership. Olivia Reid Cooper, senior art director at the marketing and advertising firm Laundry Service, worked with Daldorph on the launch event campaign and sang praise of her colleague.

“I worked closely with Corinne on an influencer-driven project featuring Chris Hemsworth called Suit Challenge for the fashion brand Hugo Boss. Corinne created and executed the campaign to shed light on what exactly is possible when wearing a suit, collaborating with athletes from a variety of sports,” Cooper said. “Corinne brought a high degree of craft to both the ideation process and to her directing of the video series for the campaign. It’s by her hand that the project came fully to life.”

Daldorph’s experience leading the campaigns for Hugo Boss granted her a sizable advantage in another of her incredibly successful projects. One of her most effective projects to date, at least in terms of its social media reach and response, is the campaign she ran for the launch of the MAFF.tv website. The site’s name is an acronym for ‘Music, Art, Fashion, Forward,’ fields which comprise the central focus of the media platform’s content.

“The platform highlights new and upcoming artists as well as established musicians, curators and painters to name a few. All of the content lives in the world of either music, art or fashion, the purpose being to bring those worlds closer together, with creativity as the common denominator,” Daldorph said, describing the project’s objectives and how she became involved.

“Lauren Nadel, the founder of MAFF.tv, had seen my work for Adidas Originals and had been to a few events I art directed. She reached out to me and we had a conversation about it, and she immediately brought me on.”

Nadel swiftly saw how valuable an asset Daldorph would be to the site’s ultimate success. For MAFF to take off, it was critical to spread awareness of the project and to steadily increase the momentum of the growth of its user base. The first step was to constantly keep the site full to the brim with content from new artists, designers and musicians. The next challenge was to reach through the noise and tap into the deep well of ideal potential users. This particular challenge would be Daldorph’s domain, and was yet another opportunity for her to prove herself an unrivaled art director. According to Nadel, she couldn’t have hoped for a more skilled and efficient person for the job.

“Corinne art directed the most beautifully designed site, being a master of Adobe creative suite and understanding the web and its code. Corinne developed from scratch our latest CMS and front interface in a trendy and brilliant way,” Nadel said, explaining how varied and important Daldorph’s work was to MAFF. “Not only did Corinne spearhead the creative direction of the website but she also leads our social channels… She was responsible for the brand’s art direction and graphic design for all mediums, and she contributed tremendously to the success of the design team and marketing program.”

Measuring the success of a campaign like MAFF’s is much more accurate and immediate in the digital age of big data. Upon taking charge, Daldorph immediately set about exceeding even the most optimistic hopes for the campaign’s success. Nadel, who had placed her confidence in Daldorph, was blown away by the results.

“Under Corinne’s direction, MAFF’s social media followers increased by 700-percent in less than three months — improving the engagement and visibility of the brand, as well as the sales,” Nadel said. “Corinne has garnered up nearly a 10k platform across social networks within 3 months. She has strategized and creative-directed our YouTube channel, which has a total of more than a million views.”

The level of growth seen following Daldorph’s work as MAFF’s art director is simply staggering. The number of MAFF.tv site users and social media users sharing posts about MAFF grew to a fever pitch, building a solid foundation for the site’s future. Much of Daldorph’s success with the MAFF campaign can be attributed to her strong personal belief in the project’s importance. Unlike other streaming platforms devoted to a single niche, MAFF offers artists and creators across mediums the chance to be featured in the spotlight.

“When all of the spotlight shines on the musician, it’s usually not visible who was behind the production of the actual video. So with Maff I saw a possibility to bring a greater focus to the creators themselves,” Daldorph explained. “Every single person that we know who was a part of a given production automatically gets their own hubpage on the site that will be populated with all of their content.”

The spirit of MAFF reflects Daldorph’s own beliefs in the power of art to reach the masses. In a saturated industry, she stands out among her peers as one of her generation’s most skilled and successful art directors. Entrusted with the success of hugely-expensive campaigns for brands like Adidas and Hugo Boss, she has never failed to exceed the hopes and expectations of those who seek her out. Corinne Daldorph is an art director capable of maximizing the power and reach of her position far more effectively than any other figure in the industry today.

Jack Loy: Bodyguard Bound for the States

Award-winning British actor Jack Loy is used to attracting attention.

The 6’4” performer, known to worldwide audiences for his acclaimed work in ‘Jenifa’s Diary’ and the recent British crime flick ‘King of Crime’, nevertheless embodies the humility of someone shorter in both resume and height. 

Jack Loy Event Pic
Jack Loy: used to the attention, but never defined by it. 

Such is the integrity of this artist though, that, while a towering presence on both screen and in real life, Jack is more concerned with leaving anyone with whom his work comes in contact feeling better for the experience. 

“I think one of the best things about acting is that you get the opportunity to entertain people.”

The trained thespian, of part Indian heritage, goes a little further.

This might be by bringing a smile to their faces and an opportunity to escape ‘real life’ or it could be something that inspires new ideas and thoughts.”

It’s clear that this attitude at leaving a positive impression on people has helped Loy in more ways than one. Most obviously, Loy recently won the Best UK Actor Award from the London International Motion Picture Awards for his leading role as Nick in the film Beautiful In The Morning. 

Jack Loy King of Crime Premiere
Jack Loy at the premiere for his film, ‘King of Crime,’ with Hainsley Lloyd Bennett.

The most obvious of these is that Loy is consistently cast in a number of impressive productions all over the world, with a number of filmmakers jumping at the chance to work with him. 

In the past few years, the stages and screens of the UK, India and Russia have been blessed with Loy’s presence. Next stop? The US. 

“I’m really excited to be entering the U.S market. It’s surely the biggest acting market in the world.”

Loy is attached to a number of US projects, including one involving him filming across Nevada and Los Angeles. The role will call for him to use his well-known charm with a dose of darkness.  

Editor Haansol Rim’s Remarkable Visual Eloquence

HAANS-By Chiao Chen_2 (2)
Photo by Chiao Chen

In the world of film and video, no other single craftsman exerts as much influence over a film as the editor. As the legendary Orson Welles said, “The notion of directing a film is the invention of critics—the whole eloquence of cinema is achieved in the editing room.”  It is a very particular skill, one that demands a profound aesthetic sense, a gift for visual rhythm and a wealth of technical knowledge, a complex set of capabilities which editor/creative editor Haansol Rim possesses to the highest degree.

Whether he is doing a television commercial or music video, Rim’s visionary approach determines the tone, pace and feel of every project. With his international heritage (born to Korean parents in Germany) and the benefit of his classical training in fine arts and an extensive musical background (he is an accomplished composer, arranger and performer), Rim’s multi-faceted creativity always operates at the highest level.

The New York-based creative editor enjoys a thriving roster of jobs at well-known creative production company MATTE, and he brings in every assignment with an elegant final cut that perfectly complements the project and consistently exceeds expectations.

“His understanding and versatility of skills are priceless,” MATTE’s associate creative director Danny Yirgou said. “Because he has such a diverse background and experience in multiple fields, Haans knows how to stylize his edits and design them according to each project. For some he might edit focusing on the tempo of the film, creating a certain tone; vs on others, he might edit using more fast paced effects, and diverse frames to create a different speed and tempo, ultimately creating a completely different film altogether.”

Some prime examples of this impressive range are Rims’s work on commercials for famed luxury fashion brand Prada, athletic footwear giant Adidas and a promotional world tour announcement video for Grammy-winning EDM duo the Chainsmokers (recently named by Forbes magazine as the highest paid DJS in the world).

Taking on such a wildly disparate work load from some of the highest profile brands and clients in the world would intimidate many, but the gifted Rim —thanks to his coolly professional attitude and boundlessly creative approach—always makes it look easy

“As an editor, I choose works in which the director’s vision aligns with my editing style,” rim said. “I think synergy between the director and editor is essential to really bring to life the best version of the project.”

To achieve this end, Rim also applies a shrewd analytical approach: “Commercials are based on the client and the consumer, so I need to consider the psychology of the buyer. What would appeal to them? What shots, editing, and story would draw the consumer to purchase the product?”

That kind of comprehensive understanding and anticipatory finesse are hallmarks of Rim’s highly individuated and winning style as a creative editor. On the Chainsmokers video Rim, typically, nailed it from the start.

“I was initially assigned to work on the pitch video for this project,” he said. “The Chainsmokers loved our pitch, and chose us for the commercial. Since I had edited the initial pitch video, I got to edit the final work as well.”

“They were looking for the film to be visual effect heavy and overall, for it to look cool. I have a background in visual effects, so it was easy to collaborate with the VFX team. Based on the client’s feedback, we worked to make their vision come to life.”

“It was released earlier this year and seen everywhere. This was a world tour commercial for all of 2019, so it was posted in all video streaming sites such as YouTube.”

The Adidas job allowed Rim to mix stylish visuals with a semi documentary format: “The commercials are all heavily reliant on the client’s wishes,” Rim said. “So o celebrate the launch of James Harden Vol. 3 shoe line, MATTE brought the next chapter in James Harden’s ongoing narrative to his greatest fans, shooting over the course of two days through premium activations in Houston. Then, as creative editor, I matched the commercial to the director’s desired style and vision”

The Prada commercial was set in a particularly rich visual milieu—the Chinese New Year’s celebration, always a riot of giant lion dancers and fireworks.

“Prada wanted to pay homage to the Chinese New Year celebration with the aim to promote products developed specifically for this holiday,” Rim said. “The commercial was dedicated to modern Asian youth culture and style.”

Once again, Rim’s sensitivity and artistic skill as an editor perfectly suited the spot’s needs.

“Since the director’s goal was to make it seem like a one take film,” he said. “There weren’t a lot of shots, it was mainly a long single take shot without a lot of cuts. I tried to make the editing as seamless as possible to make it fluid.”

With his constantly growing resume of internationally known, high-prestige clients, Rim’s penetrating, holistic approach is a true recipe for success.

“I am naturally curious and analytical,” Rim said. “My brain works both ways, from beginning to the final product, and from the final product to the beginning. That’s why I am adept at handling these processes so well.”

Creative Director Debo Delivers The Sugar Factory’s Delicious Designs

Debo
Creative Director Debo

For Deborah Magnan, best known by her mononym, Debo, making a scene is a job requirement. As the creative director for a stunning range of clients, Debo has proven herself invaluable as an unparalleled architect of campaigns the world over. Her entire life has been shaped by the enormous influence exerted by those who held the title of creative director before her. Even as a child growing up in Cannes in the South of France, the power and importance of branding and marketing were apparent all around her.

“It was magical to grow up by the beach in that beautiful city,” Debo said of her upbringing in the legendary home of the Festival de Cannes, “and to be able to get an international vision of entertainment and branding from Cannes Film festival, the MTV parties, and TV and licensing conventions.”

That upbringing, immersed in a world where marketing is king, awakened an early passion within Debo. She saw the ways companies would generate massive buzz through all kinds of innovative marketing tactics, and she knew exactly what she was meant to do.

“I began by making my own events in partnership with Barbapapa, an old kids’ cartoon licence… The events became so big that the brand came back very strong both in the market and on TV, so I got a name for that,” recounted Debo. “Then I opened my first nightclub called the Mini Club. I was in charge of designs, fabrics, lighting, floors, the name and logo, DJs and special guests, marketing and PR, and even smell, I did everything, and it was a hit! I was able to cover all the creative aspects of the business, fulfilling the role of creative director.”

Since then, Debo has sharpened her instincts and expertise to become one of the most potent and innovative creative directors in the industry today. Her relentless determination to carry every one of her clients to the absolute pinnacle of their potential makes her an unrivaled figure within her industry.

Far more than simply marketing, branding, public relations or advertising, Debo possesses an uncanny sense for exactly what will make her clients’ brands trend and explode. It’s a product of the unceasing and unwavering focus she’s always devoted to her clients. Before she ever wet her feet with Barbapapa and Mini Club, Debo has always had a keen and intuitive understanding of each of her clients’ unique needs.

“I’m able to cover concept to design, branding to marketing, merchandising to food, beverage to menu and production to show,” Debo said, explaining the vast array of responsibilities with which she is entrusted. “I have a 360 degree approach that few people have in this field. I’m able to take a brand and make it grow in every direction and dimension — where a lot of other creative directors only focus on one side of the brand: either logo, production, or merchandising.”

As a creative director, Debo’s job is to guide her clients through the complex process of establishing and evolving their brands’ identities. To that end, she is an unrivaled force in the industry. Among her illustrious list of clients is world renowned, Grammy Award winning electronic music pioneer David Guetta. Working closely with Guetta, Debo planned and executed a worldwide tour of parties dubbed “F**k Me I’m Famous” to coincide with Guetta’s album of the same name.

“‘FMIF’ went from a party to an international lifestyle… I did all the merchandising and collection design for more than 1,000 different products. I was in charge of production, packaging, show concepts, prop design, marketing, and branding,” Debo explained. “That meant planning everything from the giant neon door to the lollipops giveaway, outfits, handling the full creative direction of performers, as well as the neon swing, onscreen visuals, merchandising, store design and advertising.”

Among Debo’s most inspired work is the remarkable campaign she designed for the Sugar Factory. A restaurant chain headquartered in Las Vegas, the Sugar Factory has expanded to 30 metropolitan locations in major cities around the globe, including New York, Chicago, San Diego, Dubai and Manila. The Sugar Factory relied heavily on Debo in order to reach that level of worldwide market saturation.

“I was responsible for creative direction, food and beverage concept, and the entertainment concept,” Debo said, describing the wide range of her responsibilities. “I did some branding, such as the Gummy Bear World logo, Foodgod candy box logo… I designed a full museum of candy, 20 rooms full of sweet experiences. I did a lot of food, beverage and entertainment concepts.”

It was Debo who conceived Sugar Factory’s greatest claim to fame, the Rainbow Slider Burger. A favorite of both kids and adults, the Rainbow Slider also proved immensely popular with the celebrities and influencer patrons who love Sugar Factory. The long list of big names who’ve helped make Sugar Factory wildly popular includes Kylie Jenner, Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria and Rupert Grint.

“The client was looking for a branding signature, and that’s what I did with Rainbow Sliders,” Debo said. “The sliders perfectly match the Sugar Factory logo.”

As it turns out, Sugar Factory was an absolutely perfect client for an innovative creative director like Debo. Most of her peers could only dream of successfully promoted a brand by creating a product that appeals to every age group, in addition to being wildly popular among some of the world’s biggest celebrities. For Debo, Sugar Factory provided the perfect opportunity to express her true talents.

“I love the fact that it’s a family business. They care about every detail of the company and are very open about creativity,” Debo recalled. “Sugar Factory will always give you a chance to test a new recipe.”

No matter who the client, where the venue, or what the brand, Deborah “Debo” Magnan’s innovation and tireless dedication put her miles ahead of her peers in the industry. For clients determined to stand out in the crowded arenas of hospitality and hospitality, there isn’t a shred of doubt that Debo is the best, most driven, and most innovative professional to have in their corner.

 

Renan Pacheco Sheds Light on How He Became a Digitally Influencing Phenomenon

Renan Pacheco
Digital Influencer Renan Pacheco in Mykonos, Greece

As you scroll Instagram, have you ever seen someone beautiful, in an equally breathtaking setting, and wondered how they managed to land hundreds of thousands of followers? These digital influencers indeed have what seems like the best job in the world. By amassing a loyal following, they have the unique position of traveling the world as a digital influencer where their costs are footed by sponsorships from international brands.

Of course, there are millions of exceptionally beautiful faces out there, so what is it specifically that makes a digital influencer stand out? Look no further than Renan Pacheco, a French digital influencer and undeniable heartthrob with thousands of fans across the globe.

I was lucky enough to catch up with this global Instagram sensation to find out what it’s like being a digital influencer, and how he got his start. He is currently nominated for two Monaco Influencer Awards, which will take place in October.

While his insta profile currently boasts nearly 650K followers, Renan was dazzling cameras long before he made his way into his incredibly profitable career as a digital influencer, where he admits that he often earns “a five figure number per post.” Earning a minimum of $20,000 per post is a pretty impressive figure, one that makes it quite obvious that Renan’s reputation for engaging viewers with his creativity is a major profit source for the brands that ask him to come on board as an influencer in their market.

Renan Pacheco for Havaianas Europe

Though he was raised in France, Renan was born in Sao Paulo, Brazil — and you can bet that the combination of his multicultural upbringing and looks work to his benefit as an influencer. Renan was first ushered into the spotlight at the age of 14 when he won a modeling competition.

“A friend of mine sent my Facebook pictures to an online contest and only told me about it when I got selected to attend a catwalk in Paris,” Renan recalls.

“Once I got there, I looked around at the other models that were far more experienced and it seemed like they were feeling no pressure or stress whatsoever. We were all competing for some very valuable prizes and opportunities. It was my first time feeling ‘under pressure’ as a teenager and I’m proud I took it head on… Having 650,000 people seeing every day what I’m doing is something young Renan in that contest with an audience of 100 could probably not fathom!”

That seemingly destined contest win led Renan to land numerous other modeling contracts, at the same time while still a teen in Paris, he went on to make a name for himself as an actor. Back in 2014, he starred in a national commercial for Danone, followed by social media campaigns for Zadig and Voltaire, L’Oréal and Jean Paul Gaultier.

Renan Pacheco with Xenia Adonts at a Jean Paul Gaultier show

Filmmaker Matthieu Khalaf says, “Renan is a ‘one cut’ actor. I rarely ever have to re-shoot something with him or edit things out which is very convenient. Renan is an artist with an engineer-like discipline. He brings creativity as well as punctuality, discipline and work ethic which inevitably compounds to putting him ahead of the pack.”

Over the past few years Renan has played leading roles in films such as “Partons, dans un baiser,” the crime series “Falco,” and the French hit “Nos Chers Voisins,” where he took on a comedy role as the love interest of the lead character. And his ease as an actor and model have definitely lent themselves to his skill as an Instagram influencer.

As Instagram grew so did brand interest in what Renan had to offer. His first contracts were for L’Oréal and French footwear giant Courir.

“I had to post about them on Instagram. Instagram was a very new tool at the time, and my follower count being only in the low 5 figures, the required posts were made as a verbal request,” recalls Renan. “No one thought at the time that there would be written contracts for this one day! My first written contract for an Instagram post was for Kapten & Son, a famous eyewear company.”

For Renan there are undoubtedly perks that include traveling the world, attending posh parties and awards ceremonies, and making a pretty penny for posting on behalf of brands. But that doesn’t mean he doesn’t have to put effort into what he posts. He has a unique understanding and awareness of what his audience wants to see and makes incredible efforts to deliver. On top of that, he has to bring a high level of creativity to the images and stories he posts in order to serve the high-profile brands that support him.

Renan Pacheco for Harley Davidson

In terms of blending media exposure and creativity into his posts, Renan explains, “My pictures must take both criteria into account. ‘Media exposure’ means taking into account what my community wants to see. ‘Creativity’ means including the story the brand wants to tell. Often, the picture is what will satisfy the follower, and the caption is what will satisfy the storytelling.”

While a photo can say a thousand words, Instagram photos still require some catchy and thoughtful captions, and Renan is a pro at coming up with tidbits that will keep his audience engaged.

“I love reading and listening to audiobooks. I take active notes and like to share them as short nuggets of wisdom to complement my pictures. My followers gave such fantastic feedback that I decided to start posting pictures that complement the caption and not the other way around,” admits Renan.

“Approximately 1 out of 5 of my pictures are now about a story, a painting, an artist, a movie etc. It’s challenging but very rewarding and my community has definitely responded with the best feedback.”

On top of creating engaging posts to serve both the brand and the audience, one of the reasons that Renan has developed such a loyal following is the fact that he interacts so consistently with his audience. For most us, responding to countless direct messages and comments from over 650k followers would get exhausting, but Renan admits that is something that he actually enjoys.

Another aspect of Renan’s ability to maintain such a strong following and keep his career moving forward is the fact that he doesn’t just support any old brand that approaches him, for him remaining authentic and supporting brands that he can whole-heartedly get behind have been key.

Renan Pacheco at a Vampped Event in Palm Springs, CA

“If I don’t like the product, service or storytelling, I have to pass regardless of the financial compensation. People have a sixth sense for detecting what is truthful and what isn’t, and particularly now, I I think a big part of my success is always focusing on my follower experience.”

Renan is an avid traveller and brilliant visual storyteller renown in the social media world for his hard working spirit, integrity, and exceptional track record with leading brands. Outside from all the glitz and glamour, he admits that at the end of the day his favorite part of his career as a digital influencer is, “Meeting different people from all walks of life have been the most rewarding moments across my travels. Their stories, their lessons and most often their pains have been the building blocks for my life since college and I don’t think any other experience could be a substitute to that.”

“The Way We Get By” Star Francesca Ravera Prepares for NYC Premiere of “Espresso”

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Italian Actress Francesca Ravera shot by Mario Buscaglia

Italian actress Francesca Ravera, who has made a huge mark for herself in the U.S. film and theater industry over the past few years, recently brought her talents back to her home country where she wowed audiences with her lead role as Beth in the acclaimed production of “The Way We Get By.” 

After a hugely successful run at the Urban Stages Theater in New York earlier this year, “The Way We Get By” embarked on an Italian summer tour with performances in Milan, Turin and Genoa. 

Written by American playwright Neil LaBute and directed by Kim T. Sharp, “The Way We Get By” revolves around Beth, played by Ravera,and Doug, two young attractive singles who meet at a drunken wedding reception and end up having sex at the apartment Beth shares with her control freak roommate. However, the intimacy that commences between the two is far from organic, and the underlying root of that is one of the main complexities of the story that makes it so intriguing. 

“Beth is a sweet and sensitive girl who has been hurt by fleeting flings with boys who only wanted her for her body. Used to being seen as an object or a trophy, Beth tries to connect with Doug the only way she knows how- through seduction,” explains Ravera. 

“I enjoyed exploring her needs, her desire to connect with Doug and be free to love him. I dug into her dreams, fears and contradictions.” 

After waking Beth up with his insomniac fidgeting, Doug deflects her sexual advances and she reveals that they share a surprising bond from the past. Beyond this startling discovery, we also learn that Beth is dealing, or in the moment, not dealing, with a riddled sexual history where, having been previously objectified by men, she’s learned to rely upon her sexuality as her only way to connect.

“The role [of Beth] called for an actor who could commit to the moment while still having a complicated, conflicting history she needed to access as the action shifted,” explains director Kim T. Sharp. 

A sexy and fast-paced rom com about love, lust and life, there’s no doubt about it, Francesca Ravera was the perfect actress to play the starring role of Beth in the production.

“It was fabulous to see [Francesca] unlock one moment after another as she found the foundation of Beth. When the action shifted and Beth was faced with her past it was both surprising and, yet, understandable. Francesca brought Beth’s two worlds together in a richly satisfying way.”

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Actress Francesca Ravera shot by Giada Lefebvre

“The Way We Get By” depended heavily on Ravera, and her performances in both Italy and the U.S. did not disappoint.

“In addition to her talent and commitment, she possessed a presence on stage. ‘Presence’ is an elusive quality that keeps the audience engaged even when the actor is not talking, moving or doing business; the audience is simply drawn to the character,” says Sharp. 

“In my experience as a director, it is a rare and intriguing quality that even very talented actors don’t have access to. Francesca’s presence was an essential part of the success of the project.”

For Ravera, who moved to the States a few years ago, where she has little expectations other than to complete her training and become a better actor, coming back to Italy with the production of “The Way We Get By,” which was performed in English, is like coming full circle.

“When I moved to New York I was focusing on what I had to give and offer, as a person, and as an actor. Little did I know back then that so many offers would come my way here in the U.S.,” admits Francesca. “‘I began feeling, every day, overwhelming gratitude, which translated into an urge to give even more. It was about then that this amazing opportunity opportunity came my way, and I was able to bring my work, and the work of an incredible American Playwright, to Europe, and perform it in its original language.”

In addition to illustrious list of powerful theatrical performances, Ravera has been praised internationally for her film work. She recently took home numerous Awards for Best Actress from the Oniros Film Awards, Care Awards, the Diamond Film Awards, Best Actor Award, Milestone Worldwide Film Festival, Mindfield Film Festival Albuquerque, Five Continents International Film Festival, and Los Angeles Film Awards for her titular role in the dramatic film Claire. 

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Actress Francesca Ravera shot by Claudio Catania

Directed by Andrea Silvestro and produced by Adrama, which  Ravera previously worked with on the film Ulysses: A Dark Odyssey, where she shared the screen with four-time Primetime Emmy nominee Danny Glover, Claire tells the story of a young woman who is trying to hold on to a failing relationship despite knowing deep down that her fiance no longer loves her.

Claire screened in July at the at the Venus Italian Film Festival in Las Vegas, where Ravera took home yet another Award for Best Actress, as well as the at the Chain Film Festival last month. 

Up next for the actress is the production of Canadian playwright Lucia Frangione’s “Espresso,” which is slated to run in New York in 2020. 

Earlier this month “Espresso” had its first NYC premiere via a staged reading at Urban Stages Theatre in NYC directed by Kim T. Sharp, who directed Ravera in “The Way We Get By,” where it earned powerful and positive reviews. 

UK media outlet The 730 Review writes, “Clever banter and meticulous metaphors abound in Ms. Frangione’s bold and brilliant script, yet no word ever feels misplaced, forced, or indulgently included for the sake of ostentatiousness. The actors confidently give convincing performances, no matter the role they are playing in any given moment.”

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Jesse Koehler & Francesca Ravera in the Staged Reading of “Espresso” by ACV Photography

“Espresso” revolves largely around Ravera’s character Rosa Dolores, a first generation Canadian, and her Italian family. In fact, Ravera takes on three pivotal and starkly different roles in the production, the first as Rosa, the co-narrator of the story and the daughter of the now hospitalized patriarch Vito, her grandmother Nonna, and her stepmother Cinzella. 

Ravera says, “This story is inspired by the playwright’s life, and I could feel this. ‘Espresso’ is a generous and beautifully written gift, filled with humanity and passion. It makes you laugh, and cry, and ache and think, and hope. It’s a blessing for me to have been cast in it.”

Ravera plays opposite Jesse Koehler, who interchangeably takes on the roles of Vito, Jesus and Amante, who serves as both the Holy Spirit and a symbol of Eros.

A passionate story about family values, religion, oppression and transformation centered around three women very different women in need of deep healing, “Espresso” is definitely one production theatre goers won’t want to miss. 

 

The Artist Life with Frances Folies

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There are layers in the meaning of the word “artist.” These are important because the difference between being skillful at your craft and possessing this AND an expansive vision for its possibilities is what separates talent from true artistry. The latter describes Fraukje Van De Wiele aka Frances Folies. An artist can be anyone from a painter to a pastry chef; Fraukje’s work as a makeup and hair artist displays the traits that make her an internationally recognized leader in her field. Print and the exponentially increasing digital formats which exhibit the world’s many interpretations of style & fashion have given this Belgian born talent the opportunity to expand the many “beauty dialects” of our time. From celebrity models, to fashion influencers, and everyday people, Frances Folies has become an important part of the evolving discussion of what defines beauty. More importantly to her, it’s a way of presenting the strength and importance of women today.

Every artist is part historian. As they say, “You must know the rules to break them.” Francisco Valencia’s Elegant magazine (the online version of which is Mith Magazine) featured Frances’s work with Belgian photographer Babeth Albrecht in the photo essay titled “Pink Inception.” Albrecht’s minimalist approach found a counterpoint in Folies lively yet sparse use of color. Frances remarks, “Nature is a major inspiration to me. Though I lean towards the dramatic, the beauty in small things can be quite impactful. Flower petals, landscapes; these things can go unnoticed until something focuses your gaze on them. This is when you take notice of the majesty of nature. It’s peaceful and powerful.” “Pink Inception” displays the spectrum of Folies work as she exercises subtle restraint yet still manages to infuse Albrecht’s framing with flourishes of chromaticity.

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Folies finds her true north in looks that are the inverse of self-conscious, at least in regards to a visual demeanor. Women are not a monolith. There is no single accepted definition of what makes a woman feminine or attractive; nor should there be. Frances holds the contention that a woman is perhaps most powerful when her look is strikingly feminine. As she states, “It’s important to celebrate femininity in all forms. I love the over the top Glitter & Kitsch of Burlesque. I always tend to create something dreamy, girly, glamourous, and pretty; however, I also like to clash and contract in styles. I’ve been drawn to it since my youth. It’s about claiming who you are. I can love Hip Hop just as much as 50’s Jive; beauty and personal expression should not be any different.” Vetting Folies acclaim in this approach, model Gia Genevieve specifically requested Frances as her makeup artist on the photoshoots which created Gia’s 2018 pin-up calendar. Known for gracing the covers of major publication like Galore Magazine and Playboy (in which she was also featured), starring in music videos like “Now That You’re Gone” by Grammy-Award winning band The Raconteurs, and a massive Instagram following, Genevieve has come to define this retro approach to modern beauty. Photographed at the iconic Madonna Inn, the photos are a benchmark for Vintage glamour style in the 2010s.

The strength of a true artist is in their vision and its relevancy, rather than attaching themselves eternally to one form. Displaying her versatility, Folies recently worked on a photo shoot for the French photo art publication Normal Magazine. US photographer Paul Zhen enlisted Frances for the project which took place directly across from the Louvre in Paris. Surrounded by the original 19th century décor, four models (@CharlineMuse, @alexandrazimny, @tanyachubko, @chloejasmincjw- British- X factor finalist UK 2014) appear in garb inspired by the era of Marie Antoinette. Reminiscent of a period that coveted class and formality above all, Frances recreation of the look somehow infuses a modern attitude with this classic look. The delicate nature of combining such contrasting ideals in a cohesive manner is not to be understated or under appreciated. The stunning handmade period inspired dresses featured in the photos were created by the famous @Ritual_official. This re-einvisioning of historical style between Zhen, Frances, and @Ritual_official features the drama of late 1700’s France with the titillating color of present day. Even in this traditional setting, Frances has found collaborators who are empowered by her exciting presentation.

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While it isn’t the most discussed component of an artist’s personality, responsibility is one found in the greats. Frances has no misconceptions that her work as a makeup artist supersedes the importance of the commerce taking place in a majority of the industry. Even makeup can’t compete with specialized filters and the kind of pressure placed on women to reach an impossible standard of beauty. To offset this, Frances reveals, “That’s why I offer from several times a year professional photoshoots in collab with a female photographer who has the same goal to prove to everyday women that they also can be as glamorous as professional models. After this type of photo session, the female clients go home with lots of confidence and feel good about themselves. This is part of why I love my job so much. Not only do I want to create visual magic but, I also love to give everyone a good feeling about themselves. It feels great to make them happy and see that sparkle in their eyes when they look in the mirror at themselves when hair-and make-up is done. That is truly the biggest satisfaction of my job, that feeling of enjoying beauty in all its shapes and forms.”

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(All photos courtesy of Lesley Hoste)

Comedic Actor William Prescott on the Difference between Commercials and Streaming

William Prescott, who currently appears across two seasons of the Netflix hit series Glitch, is also widely seen in huge campaigns for companies for Ford, Sportsbet and VB.

When William Prescott started acting, he wanted to do it all. Every genre, every type of character, every medium. 

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William Prescott, photographed by Julian Dolman.

It’s rarely the case that actors’ dreams actually come to fruition, but in the case of this Melbourne local who’s now bound for the United States, William’s career has enjoyed the dreams of many a fellow actor. 

“I worked in an office for 10 years before finally getting my acting going. I didn’t start until I was 27 and it takes time to build it to a financially sustainable place. Eventually I quit the office life for good. I’m so grateful that I now get to just do what I love doing full time with no more Monday dread!”

The versatility of the acclaimed actor’s talents, which have treaded the boards for Q44 Theatre Company and shared screen-time with other award-winning Australian actors, is reflected in the dynamism of his project choices and the wide variety of roles he continues to play.

In the series Glitch, William embodies the role of Connor Carmichael with such considerable edge that only someone of his left-of-centre awareness, reminiscent of actors like Joaquin Phoenix and Christian Bale, could do so.

In one scene in this year’s new season of Glitch, William’s character of Connor returns to an unexpectedly hostile reception from “Phil” played by award winning actor Rob Collins. Without giving too much away, William plays the bumbling and friendly Connor to perfection and expertly showcases fear, panic, comedy and drama. When watching the series, it’s clear that William manages to do it all seamlessly across the two seasons. 

Also significant is the way William continues to play starring roles in campaigns for iconic Australian company Dare Iced Coffee on one end, and in another for McCain Chips. It’s no surprise that he is a firm favourite for these multinational companies and their big advertising budgets, as William naturally embodies an everyman charm which continues to posit him as an audience favourite. 

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William’s everyman appeal has been used by a plethora of multinational companies to help sell products, including this acclaimed campaign for McCain Craft Beer Batter Chips.

“I love comedy. It’s where my acting naturally sits. I find myself gravitating towards it even in drama because often it’s where the truth lies. I don’t need to think too hard about it and I find that so long as it’s not forced, making people laugh means they’re connecting to the story you’re telling.”

In an increasingly saturated media landscape, it’s rare for an actor to make a living full-time off their craft, but William is one of the lucky few who benefit from prioritising ability over the pursuit of fame or celebrity. Indeed, when examining his resume which includes critical roles in shows like Movement with Maria Angelica and The Time of Our Lives with Shane Jacobsen and Claudia Karvan (Love My Way), it’s clear that William has bided his time in forging relationships with revered industry figures. 

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William appears in the acclaimed drama The Time of Our Lives, and is credited alongside a stellar cast including Shane Jacobsen and Claudia Karvan (left).

“I worked with Shane Jacobson on The Time of Our Lives and I just remember how much he had everyone on set laughing…I was nervous. He had me at ease and sharing some banter quickly and I thought – that’s how I want to operate in the industry. I want it to be fun, all the time, even when it’s hard work.”

It’s no doubt the case that William has played a crucial role for companies like McCain and Dare given the lasting impression his hilarious performances in their campaigns leave on the minds of audiences, shaping the way the company is perceived. 

Funnily enough, William has experience playing two characters in the same project, as he did with brilliant comedic timing in Tom Cruise Disorder and The Next Big Thing. Both performances attracted notices from top industry figures. 

Justin Rupple, American actor and comedian known for his celebrity impressions and work in How to Train Your Dragon: The Hidden World and his performance alongside Liam Neeson in the 2016 film Operation Chromite said “William’s Tom Cruise performance in TCD might be one of the best impressions I’ve ever seen.”

The two are looking to collaborate in the US together soon on a comedy project. 

Aside from the critical acclaim such performances generate, William’s roles in campaigns like McCain, Dare and also Sportsbet reflect a considerable degree of success in helping the Australian companies generate a substantial return for stakeholders and investors. 

Indeed, each campaign has seen a return or increase in a customer base, a commercial accomplishment that can without a doubt be attributed back to the memorable performances of William. 

“I remember the first time I performed in the ABC series Glitch in season 2, I really didn’t know anyone. I had a scene with Hannah Monson who I hadn’t met before. The first time we did meet was 3 mins before we filmed the scene during a rehearsal. Fortunately she was a total champion as was everyone else. But walking out onto the outdoor set and meeting everyone, thinking about the scene, the lines, etc. It tests your ability to focus on the reason you’re there – to help tell a story.”

William’s performances in other projects, like his memorable turns as Teddy in Beat Bugs or as Sam in Lucky Stryke alongside Leticia Monaghan (Neighbours) and Mark Kenfield (Underbelly). In those projects, William’s abilities to deliver short sharp bursts of comedy  were readily apparent. More than that, William stole every scene he was in much the same way he continues to do so with all the campaigns that currently air all over the world. 

“When I get cast in something, anything, I just feel grateful. It goes back to the office stuff for me. This acting life is all just one big game that I get paid to play. It’s a reminder that I don’t need to be unhappy in my working life. I don’t believe that anybody does.”

It’s no surprise that William has been offered work in the US – the specifics of the projects are under wraps, but it goes without saying that this hard-working actor is excited. 

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William has been offered a role in an upcoming comedy project filming in the United States. Details have been kept under wraps, but the actor is “thrilled.”

“I’m thrilled to have an opportunity to work in the U.S. It’s going to be an adventure and I’m interested to see where it takes my career. I’m open to all possibilities.” 

Behind the Scenes: Internationally Celebrated VFX Supervisor and Flame Artist Gurvand Tanneau

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“Better Than Love” Director Ted Carney and VFX Supervisor Gurvand Tanneau (right)

Gurvand Tanneau has spent the past two decades setting the screen on fire with his highly acclaimed skills as a senior flame artist and VFX supervisor. Widely regarded as an accomplished post-production effects artist, he’s been tapped to lead VFX work for some of the biggest names in the business, such as Method, Moving Picture Company (MPC), EightVFX, Mikros Image Group, Mac Guff, Ntropic, and Logan. A clear reflection of his standing in the industry, Tanneau’s credits include VFX works for clients such as Apple, Audi, Adidas, Mercedes, Budweiser, Peugeot, Armani, L’Oreal, Toyota, Dodge,  and Coca Cola, to name just a few. 

Now working at the height of the industry, Tanneau recalls how he got started working in the industry back in 2001, “After working on some junior jobs at an editing company, I was given the opportunity to make some basic visual effects tests for an offline edit of a commercial. I had a great time doing them… They turned out to be a success and the producer liked my work enough to offer me a position at a visual effects company, Def2Shoot, to go further.”   

Tanneau’s talents have since been integral to the success of numerous advertising campaigns such as the Super Bowl commercials for Mercedes-Benz’s “The Science,” Anheuser-Busch’s “Buschhhh,” Acura’s “The Dark Horse” and Suzuki’s “Sled,” as well as commercials for Geico’s “The Giant,” “Spaceship” and “The Whale,” and Nissan’s “The Chase.” 

As the VFX supervisor on a production, Gurvand Tanneau is responsible for guiding the entire VFX team, ensuring the seamless continuity of the work and making the necessary changes when things fall short, which is a rare occurrence when he is the one behind the scenes. With his expertise in all aspects of special effects, Tanneau helps to make the impossible, possible. 

“I worked extensivly on a lot of commercials for the luxe industry, many of which have been high-end perfumes and cosmetic brands. The demand for quality is extremly high in this industry; the work must be seamless. It is a very rigorous environment with tight time timelines and where everything is judged by a standard of flawless perfection. Starting my career in that kind of environment has allowed me to develop an eye and sensibility for projects that depend on the aesthetic of an image,” explains Tanneau.

In addition to his contributions to the field of marketing and advertising, Gurvand Tanneau has also been a key VFX artist and supervisor on hit television series including “Chicago Fire,” and has contributed to Top 40 music videos with celebrities like Janet Jackson, in her 2016 “Dammn Baby” video, which has over 9 million views on YouTube. He has also worked on cutting-edge films such as the thriller “lll Wind” directed by Stephane Allagon, the dramatic film “La Pirogue” directed by Morussa Toure and the dramatic comedy “Odette Toulemonde” starring Catherine Frott and Albert Dupontel.

Born in Brittany, France, Tanneau realized his passion for visual effects at the age of 12 after discovering he could manipulate chemicals to produce certain effects that he could then introduce into films. He has been living and working in Los Angeles for the past six years, where he is represented by Digital Artists Agency. By the time he was 21, he moved to Paris to pursue a career in film production. It was there that he began to make a name for himself working on commercials for BMW led by MPC London, Schweppes led by NOZON Brussels, and H&M campaigns created by CHIMNEY Stockholm. 

Tanneau recalls, “While In Paris I was working essentially on beauty commercials, including cosmetics, perfumes, and fashion.” 

While in Paris, in 2004, Tanneau ventured out as the animator and visual effects flame artist for the popular cartoon “Obras” directed by Hendrick Dusollier (“A Day in the Life of a Dictator”), which earned numerous awards including those from the Aubagne International Film Festival, the Dresden Film Festival and the Lutins du Court-Metrage, as well as nominations from the Cesar Awards and the Lyon Festival of New Generation Cinema. He was also a key member of the visual effects team on the 2010 Guldbagge Award nominated biographical film “Cornelius.” 

Six years ago, Tanneau was brought to Los Angeles where he has since been represented by the Digital Artists Agency, to further develop his skills and provide specialized VFX support to major U.S. and global brands. When working on a project, Tanneau’s involvement begins in the early concept planning stages where he lends his expertise to developing the creative elements that are designed to captivate and intrigue audiences. From proposing artistic direction and determining which technology would be the most effective, his role is both creative and technical. He meticulously follows through the entire process, collaborating with the post production teams to implement the stunning effects that ultimately enthrall viewers. Tanneau attributes his success, in part, to those who he has learned from.  

Tanneau explains, “Having a background in photography and having been surrounded by artists most of my life has allowed me to cultivate a strong aesthetic and critical eye for images. I have been very fortunate to learn from and work closely with many talented artists who have come from photography, particularly fashion photography. The work I do is very similar, particularly when considering the light in a scene. Except in my work, that light is moving, and I can use that light to enhance the details of the form and quality of materials.”

The special effects graphics expert brings 20 years of experience to the table.  He has the uncanny ability to apply his knowledge and skills in a seemingly effortless fashion in a way that brings magic to life on the screen. His optical and digital work-streams are inspiring, along with his superior experience in specialized areas as stop-motion, motion graphic design, on-set practical effects, and VFX supervision that are simply phenomenal. 

With a dazzling portfolio that proves he is both dynamic and exceptionally talented, Tanneau has been tapped to work as a VFX supervisor and specialized flame artist on a wide variety of production in countries such as England, Sweden, Italy, Belgium, Spain, Australia, Czech Republic, and Russia. In 2016 Tanneau was VFX supervisor on the indie movie “Better than Love” directed by Ted Carney, starring Andrew Lawrence (“Bean,” “Bones”), Alexandra Rodriquez (“The X Factor,” “East Los High”) and Matthew Lawrence (“Mrs. Doubtfire”).

Tanneau’s work in the world of visual effects ranges from the highly technical creative design of graphic visuals like the ones seen in the L’Oreal commercial below, to integral changes to live action film footage, such as removing elements that cannot be seen in the final product, and much more.

For “Better than Love” Tanneau had the heft task of removing a number of things present in the live captures.  

“On set we found out there would be things to erase from the picture, like billboards for example. Or we would need to change or remove names and images from things like posters, mailboxes, and TV screens. Removing these in post helps to ensure continuity and is often more efficient due to the cost and time it often takes during the live capture,” explains Tanneau. 

All of Tanneau’s work comes down to serving the storyline, and without his work, many of these projects would not only cost the production exorbitant amounts of money, but some of them may never see the light of day.

Tanneau’s unabridged combination of experience, knowledge and talent in the visual effects industry make him a leading artist that is sought after by the biggest names in the business and judging from his popularity, it doesn’t appear the fire will be dying down anytime soon.