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Creative Director Debo Delivers The Sugar Factory’s Delicious Designs

Debo
Creative Director Debo

For Deborah Magnan, best known by her mononym, Debo, making a scene is a job requirement. As the creative director for a stunning range of clients, Debo has proven herself invaluable as an unparalleled architect of campaigns the world over. Her entire life has been shaped by the enormous influence exerted by those who held the title of creative director before her. Even as a child growing up in Cannes in the South of France, the power and importance of branding and marketing were apparent all around her.

“It was magical to grow up by the beach in that beautiful city,” Debo said of her upbringing in the legendary home of the Festival de Cannes, “and to be able to get an international vision of entertainment and branding from Cannes Film festival, the MTV parties, and TV and licensing conventions.”

That upbringing, immersed in a world where marketing is king, awakened an early passion within Debo. She saw the ways companies would generate massive buzz through all kinds of innovative marketing tactics, and she knew exactly what she was meant to do.

“I began by making my own events in partnership with Barbapapa, an old kids’ cartoon licence… The events became so big that the brand came back very strong both in the market and on TV, so I got a name for that,” recounted Debo. “Then I opened my first nightclub called the Mini Club. I was in charge of designs, fabrics, lighting, floors, the name and logo, DJs and special guests, marketing and PR, and even smell, I did everything, and it was a hit! I was able to cover all the creative aspects of the business, fulfilling the role of creative director.”

Since then, Debo has sharpened her instincts and expertise to become one of the most potent and innovative creative directors in the industry today. Her relentless determination to carry every one of her clients to the absolute pinnacle of their potential makes her an unrivaled figure within her industry.

Far more than simply marketing, branding, public relations or advertising, Debo possesses an uncanny sense for exactly what will make her clients’ brands trend and explode. It’s a product of the unceasing and unwavering focus she’s always devoted to her clients. Before she ever wet her feet with Barbapapa and Mini Club, Debo has always had a keen and intuitive understanding of each of her clients’ unique needs.

“I’m able to cover concept to design, branding to marketing, merchandising to food, beverage to menu and production to show,” Debo said, explaining the vast array of responsibilities with which she is entrusted. “I have a 360 degree approach that few people have in this field. I’m able to take a brand and make it grow in every direction and dimension — where a lot of other creative directors only focus on one side of the brand: either logo, production, or merchandising.”

As a creative director, Debo’s job is to guide her clients through the complex process of establishing and evolving their brands’ identities. To that end, she is an unrivaled force in the industry. Among her illustrious list of clients is world renowned, Grammy Award winning electronic music pioneer David Guetta. Working closely with Guetta, Debo planned and executed a worldwide tour of parties dubbed “F**k Me I’m Famous” to coincide with Guetta’s album of the same name.

“‘FMIF’ went from a party to an international lifestyle… I did all the merchandising and collection design for more than 1,000 different products. I was in charge of production, packaging, show concepts, prop design, marketing, and branding,” Debo explained. “That meant planning everything from the giant neon door to the lollipops giveaway, outfits, handling the full creative direction of performers, as well as the neon swing, onscreen visuals, merchandising, store design and advertising.”

Among Debo’s most inspired work is the remarkable campaign she designed for the Sugar Factory. A restaurant chain headquartered in Las Vegas, the Sugar Factory has expanded to 30 metropolitan locations in major cities around the globe, including New York, Chicago, San Diego, Dubai and Manila. The Sugar Factory relied heavily on Debo in order to reach that level of worldwide market saturation.

“I was responsible for creative direction, food and beverage concept, and the entertainment concept,” Debo said, describing the wide range of her responsibilities. “I did some branding, such as the Gummy Bear World logo, Foodgod candy box logo… I designed a full museum of candy, 20 rooms full of sweet experiences. I did a lot of food, beverage and entertainment concepts.”

It was Debo who conceived Sugar Factory’s greatest claim to fame, the Rainbow Slider Burger. A favorite of both kids and adults, the Rainbow Slider also proved immensely popular with the celebrities and influencer patrons who love Sugar Factory. The long list of big names who’ve helped make Sugar Factory wildly popular includes Kylie Jenner, Kendall Jenner, Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria and Rupert Grint.

“The client was looking for a branding signature, and that’s what I did with Rainbow Sliders,” Debo said. “The sliders perfectly match the Sugar Factory logo.”

As it turns out, Sugar Factory was an absolutely perfect client for an innovative creative director like Debo. Most of her peers could only dream of successfully promoted a brand by creating a product that appeals to every age group, in addition to being wildly popular among some of the world’s biggest celebrities. For Debo, Sugar Factory provided the perfect opportunity to express her true talents.

“I love the fact that it’s a family business. They care about every detail of the company and are very open about creativity,” Debo recalled. “Sugar Factory will always give you a chance to test a new recipe.”

No matter who the client, where the venue, or what the brand, Deborah “Debo” Magnan’s innovation and tireless dedication put her miles ahead of her peers in the industry. For clients determined to stand out in the crowded arenas of hospitality and hospitality, there isn’t a shred of doubt that Debo is the best, most driven, and most innovative professional to have in their corner.

 

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Renan Pacheco Sheds Light on How He Became a Digitally Influencing Phenomenon

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Digital Influencer Renan Pacheco in Mykonos, Greece

As you scroll Instagram, have you ever seen someone beautiful, in an equally breathtaking setting, and wondered how they managed to land hundreds of thousands of followers? These digital influencers indeed have what seems like the best job in the world. By amassing a loyal following, they have the unique position of traveling the world as a digital influencer where their costs are footed by sponsorships from international brands.

Of course, there are millions of exceptionally beautiful faces out there, so what is it specifically that makes a digital influencer stand out? Look no further than Renan Pacheco, a French digital influencer and undeniable heartthrob with thousands of fans across the globe.

I was lucky enough to catch up with this global Instagram sensation to find out what it’s like being a digital influencer, and how he got his start. He is currently nominated for two Monaco Influencer Awards, which will take place in October.

While his insta profile currently boasts nearly 650K followers, Renan was dazzling cameras long before he made his way into his incredibly profitable career as a digital influencer, where he admits that he often earns “a five figure number per post.” Earning a minimum of $20,000 per post is a pretty impressive figure, one that makes it quite obvious that Renan’s reputation for engaging viewers with his creativity is a major profit source for the brands that ask him to come on board as an influencer in their market.

Renan Pacheco for Havaianas Europe

Though he was raised in France, Renan was born in Sao Paulo, Brazil — and you can bet that the combination of his multicultural upbringing and looks work to his benefit as an influencer. Renan was first ushered into the spotlight at the age of 14 when he won a modeling competition.

“A friend of mine sent my Facebook pictures to an online contest and only told me about it when I got selected to attend a catwalk in Paris,” Renan recalls.

“Once I got there, I looked around at the other models that were far more experienced and it seemed like they were feeling no pressure or stress whatsoever. We were all competing for some very valuable prizes and opportunities. It was my first time feeling ‘under pressure’ as a teenager and I’m proud I took it head on… Having 650,000 people seeing every day what I’m doing is something young Renan in that contest with an audience of 100 could probably not fathom!”

That seemingly destined contest win led Renan to land numerous other modeling contracts, at the same time while still a teen in Paris, he went on to make a name for himself as an actor. Back in 2014, he starred in a national commercial for Danone, followed by social media campaigns for Zadig and Voltaire, L’Oréal and Jean Paul Gaultier.

Renan Pacheco with Xenia Adonts at a Jean Paul Gaultier show

Filmmaker Matthieu Khalaf says, “Renan is a ‘one cut’ actor. I rarely ever have to re-shoot something with him or edit things out which is very convenient. Renan is an artist with an engineer-like discipline. He brings creativity as well as punctuality, discipline and work ethic which inevitably compounds to putting him ahead of the pack.”

Over the past few years Renan has played leading roles in films such as “Partons, dans un baiser,” the crime series “Falco,” and the French hit “Nos Chers Voisins,” where he took on a comedy role as the love interest of the lead character. And his ease as an actor and model have definitely lent themselves to his skill as an Instagram influencer.

As Instagram grew so did brand interest in what Renan had to offer. His first contracts were for L’Oréal and French footwear giant Courir.

“I had to post about them on Instagram. Instagram was a very new tool at the time, and my follower count being only in the low 5 figures, the required posts were made as a verbal request,” recalls Renan. “No one thought at the time that there would be written contracts for this one day! My first written contract for an Instagram post was for Kapten & Son, a famous eyewear company.”

For Renan there are undoubtedly perks that include traveling the world, attending posh parties and awards ceremonies, and making a pretty penny for posting on behalf of brands. But that doesn’t mean he doesn’t have to put effort into what he posts. He has a unique understanding and awareness of what his audience wants to see and makes incredible efforts to deliver. On top of that, he has to bring a high level of creativity to the images and stories he posts in order to serve the high-profile brands that support him.

Renan Pacheco for Harley Davidson

In terms of blending media exposure and creativity into his posts, Renan explains, “My pictures must take both criteria into account. ‘Media exposure’ means taking into account what my community wants to see. ‘Creativity’ means including the story the brand wants to tell. Often, the picture is what will satisfy the follower, and the caption is what will satisfy the storytelling.”

While a photo can say a thousand words, Instagram photos still require some catchy and thoughtful captions, and Renan is a pro at coming up with tidbits that will keep his audience engaged.

“I love reading and listening to audiobooks. I take active notes and like to share them as short nuggets of wisdom to complement my pictures. My followers gave such fantastic feedback that I decided to start posting pictures that complement the caption and not the other way around,” admits Renan.

“Approximately 1 out of 5 of my pictures are now about a story, a painting, an artist, a movie etc. It’s challenging but very rewarding and my community has definitely responded with the best feedback.”

On top of creating engaging posts to serve both the brand and the audience, one of the reasons that Renan has developed such a loyal following is the fact that he interacts so consistently with his audience. For most us, responding to countless direct messages and comments from over 650k followers would get exhausting, but Renan admits that is something that he actually enjoys.

Another aspect of Renan’s ability to maintain such a strong following and keep his career moving forward is the fact that he doesn’t just support any old brand that approaches him, for him remaining authentic and supporting brands that he can whole-heartedly get behind have been key.

Renan Pacheco at a Vampped Event in Palm Springs, CA

“If I don’t like the product, service or storytelling, I have to pass regardless of the financial compensation. People have a sixth sense for detecting what is truthful and what isn’t, and particularly now, I I think a big part of my success is always focusing on my follower experience.”

Renan is an avid traveller and brilliant visual storyteller renown in the social media world for his hard working spirit, integrity, and exceptional track record with leading brands. Outside from all the glitz and glamour, he admits that at the end of the day his favorite part of his career as a digital influencer is, “Meeting different people from all walks of life have been the most rewarding moments across my travels. Their stories, their lessons and most often their pains have been the building blocks for my life since college and I don’t think any other experience could be a substitute to that.”

“The Way We Get By” Star Francesca Ravera Prepares for NYC Premiere of “Espresso”

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Italian Actress Francesca Ravera shot by Mario Buscaglia

Italian actress Francesca Ravera, who has made a huge mark for herself in the U.S. film and theater industry over the past few years, recently brought her talents back to her home country where she wowed audiences with her lead role as Beth in the acclaimed production of “The Way We Get By.” 

After a hugely successful run at the Urban Stages Theater in New York earlier this year, “The Way We Get By” embarked on an Italian summer tour with performances in Milan, Turin and Genoa. 

Written by American playwright Neil LaBute and directed by Kim T. Sharp, “The Way We Get By” revolves around Beth, played by Ravera,and Doug, two young attractive singles who meet at a drunken wedding reception and end up having sex at the apartment Beth shares with her control freak roommate. However, the intimacy that commences between the two is far from organic, and the underlying root of that is one of the main complexities of the story that makes it so intriguing. 

“Beth is a sweet and sensitive girl who has been hurt by fleeting flings with boys who only wanted her for her body. Used to being seen as an object or a trophy, Beth tries to connect with Doug the only way she knows how- through seduction,” explains Ravera. 

“I enjoyed exploring her needs, her desire to connect with Doug and be free to love him. I dug into her dreams, fears and contradictions.” 

After waking Beth up with his insomniac fidgeting, Doug deflects her sexual advances and she reveals that they share a surprising bond from the past. Beyond this startling discovery, we also learn that Beth is dealing, or in the moment, not dealing, with a riddled sexual history where, having been previously objectified by men, she’s learned to rely upon her sexuality as her only way to connect.

“The role [of Beth] called for an actor who could commit to the moment while still having a complicated, conflicting history she needed to access as the action shifted,” explains director Kim T. Sharp. 

A sexy and fast-paced rom com about love, lust and life, there’s no doubt about it, Francesca Ravera was the perfect actress to play the starring role of Beth in the production.

“It was fabulous to see [Francesca] unlock one moment after another as she found the foundation of Beth. When the action shifted and Beth was faced with her past it was both surprising and, yet, understandable. Francesca brought Beth’s two worlds together in a richly satisfying way.”

Francesca Ravera
Actress Francesca Ravera shot by Giada Lefebvre

“The Way We Get By” depended heavily on Ravera, and her performances in both Italy and the U.S. did not disappoint.

“In addition to her talent and commitment, she possessed a presence on stage. ‘Presence’ is an elusive quality that keeps the audience engaged even when the actor is not talking, moving or doing business; the audience is simply drawn to the character,” says Sharp. 

“In my experience as a director, it is a rare and intriguing quality that even very talented actors don’t have access to. Francesca’s presence was an essential part of the success of the project.”

For Ravera, who moved to the States a few years ago, where she has little expectations other than to complete her training and become a better actor, coming back to Italy with the production of “The Way We Get By,” which was performed in English, is like coming full circle.

“When I moved to New York I was focusing on what I had to give and offer, as a person, and as an actor. Little did I know back then that so many offers would come my way here in the U.S.,” admits Francesca. “‘I began feeling, every day, overwhelming gratitude, which translated into an urge to give even more. It was about then that this amazing opportunity opportunity came my way, and I was able to bring my work, and the work of an incredible American Playwright, to Europe, and perform it in its original language.”

In addition to illustrious list of powerful theatrical performances, Ravera has been praised internationally for her film work. She recently took home numerous Awards for Best Actress from the Oniros Film Awards, Care Awards, the Diamond Film Awards, Best Actor Award, Milestone Worldwide Film Festival, Mindfield Film Festival Albuquerque, Five Continents International Film Festival, and Los Angeles Film Awards for her titular role in the dramatic film Claire. 

Actress Francesca Ravera
Actress Francesca Ravera shot by Claudio Catania

Directed by Andrea Silvestro and produced by Adrama, which  Ravera previously worked with on the film Ulysses: A Dark Odyssey, where she shared the screen with four-time Primetime Emmy nominee Danny Glover, Claire tells the story of a young woman who is trying to hold on to a failing relationship despite knowing deep down that her fiance no longer loves her.

Claire screened in July at the at the Venus Italian Film Festival in Las Vegas, where Ravera took home yet another Award for Best Actress, as well as the at the Chain Film Festival last month. 

Up next for the actress is the production of Canadian playwright Lucia Frangione’s “Espresso,” which is slated to run in New York in 2020. 

Earlier this month “Espresso” had its first NYC premiere via a staged reading at Urban Stages Theatre in NYC directed by Kim T. Sharp, who directed Ravera in “The Way We Get By,” where it earned powerful and positive reviews. 

UK media outlet The 730 Review writes, “Clever banter and meticulous metaphors abound in Ms. Frangione’s bold and brilliant script, yet no word ever feels misplaced, forced, or indulgently included for the sake of ostentatiousness. The actors confidently give convincing performances, no matter the role they are playing in any given moment.”

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Jesse Koehler & Francesca Ravera in the Staged Reading of “Espresso” by ACV Photography

“Espresso” revolves largely around Ravera’s character Rosa Dolores, a first generation Canadian, and her Italian family. In fact, Ravera takes on three pivotal and starkly different roles in the production, the first as Rosa, the co-narrator of the story and the daughter of the now hospitalized patriarch Vito, her grandmother Nonna, and her stepmother Cinzella. 

Ravera says, “This story is inspired by the playwright’s life, and I could feel this. ‘Espresso’ is a generous and beautifully written gift, filled with humanity and passion. It makes you laugh, and cry, and ache and think, and hope. It’s a blessing for me to have been cast in it.”

Ravera plays opposite Jesse Koehler, who interchangeably takes on the roles of Vito, Jesus and Amante, who serves as both the Holy Spirit and a symbol of Eros.

A passionate story about family values, religion, oppression and transformation centered around three women very different women in need of deep healing, “Espresso” is definitely one production theatre goers won’t want to miss. 

 

The Artist Life with Frances Folies

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There are layers in the meaning of the word “artist.” These are important because the difference between being skillful at your craft and possessing this AND an expansive vision for its possibilities is what separates talent from true artistry. The latter describes Fraukje Van De Wiele aka Frances Folies. An artist can be anyone from a painter to a pastry chef; Fraukje’s work as a makeup and hair artist displays the traits that make her an internationally recognized leader in her field. Print and the exponentially increasing digital formats which exhibit the world’s many interpretations of style & fashion have given this Belgian born talent the opportunity to expand the many “beauty dialects” of our time. From celebrity models, to fashion influencers, and everyday people, Frances Folies has become an important part of the evolving discussion of what defines beauty. More importantly to her, it’s a way of presenting the strength and importance of women today.

Every artist is part historian. As they say, “You must know the rules to break them.” Francisco Valencia’s Elegant magazine (the online version of which is Mith Magazine) featured Frances’s work with Belgian photographer Babeth Albrecht in the photo essay titled “Pink Inception.” Albrecht’s minimalist approach found a counterpoint in Folies lively yet sparse use of color. Frances remarks, “Nature is a major inspiration to me. Though I lean towards the dramatic, the beauty in small things can be quite impactful. Flower petals, landscapes; these things can go unnoticed until something focuses your gaze on them. This is when you take notice of the majesty of nature. It’s peaceful and powerful.” “Pink Inception” displays the spectrum of Folies work as she exercises subtle restraint yet still manages to infuse Albrecht’s framing with flourishes of chromaticity.

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Folies finds her true north in looks that are the inverse of self-conscious, at least in regards to a visual demeanor. Women are not a monolith. There is no single accepted definition of what makes a woman feminine or attractive; nor should there be. Frances holds the contention that a woman is perhaps most powerful when her look is strikingly feminine. As she states, “It’s important to celebrate femininity in all forms. I love the over the top Glitter & Kitsch of Burlesque. I always tend to create something dreamy, girly, glamourous, and pretty; however, I also like to clash and contract in styles. I’ve been drawn to it since my youth. It’s about claiming who you are. I can love Hip Hop just as much as 50’s Jive; beauty and personal expression should not be any different.” Vetting Folies acclaim in this approach, model Gia Genevieve specifically requested Frances as her makeup artist on the photoshoots which created Gia’s 2018 pin-up calendar. Known for gracing the covers of major publication like Galore Magazine and Playboy (in which she was also featured), starring in music videos like “Now That You’re Gone” by Grammy-Award winning band The Raconteurs, and a massive Instagram following, Genevieve has come to define this retro approach to modern beauty. Photographed at the iconic Madonna Inn, the photos are a benchmark for Vintage glamour style in the 2010s.

The strength of a true artist is in their vision and its relevancy, rather than attaching themselves eternally to one form. Displaying her versatility, Folies recently worked on a photo shoot for the French photo art publication Normal Magazine. US photographer Paul Zhen enlisted Frances for the project which took place directly across from the Louvre in Paris. Surrounded by the original 19th century décor, four models (@CharlineMuse, @alexandrazimny, @tanyachubko, @chloejasmincjw- British- X factor finalist UK 2014) appear in garb inspired by the era of Marie Antoinette. Reminiscent of a period that coveted class and formality above all, Frances recreation of the look somehow infuses a modern attitude with this classic look. The delicate nature of combining such contrasting ideals in a cohesive manner is not to be understated or under appreciated. The stunning handmade period inspired dresses featured in the photos were created by the famous @Ritual_official. This re-einvisioning of historical style between Zhen, Frances, and @Ritual_official features the drama of late 1700’s France with the titillating color of present day. Even in this traditional setting, Frances has found collaborators who are empowered by her exciting presentation.

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While it isn’t the most discussed component of an artist’s personality, responsibility is one found in the greats. Frances has no misconceptions that her work as a makeup artist supersedes the importance of the commerce taking place in a majority of the industry. Even makeup can’t compete with specialized filters and the kind of pressure placed on women to reach an impossible standard of beauty. To offset this, Frances reveals, “That’s why I offer from several times a year professional photoshoots in collab with a female photographer who has the same goal to prove to everyday women that they also can be as glamorous as professional models. After this type of photo session, the female clients go home with lots of confidence and feel good about themselves. This is part of why I love my job so much. Not only do I want to create visual magic but, I also love to give everyone a good feeling about themselves. It feels great to make them happy and see that sparkle in their eyes when they look in the mirror at themselves when hair-and make-up is done. That is truly the biggest satisfaction of my job, that feeling of enjoying beauty in all its shapes and forms.”

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(All photos courtesy of Lesley Hoste)

Actress Sarah Wessendorf Wows Global Audiences in “Chain Opera”

 

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Actress Sarah Wessendorf shot by Lars Gehrlein

Projected in planetariums around the globe, Chain Opera and The New Infinity introduce a new medium to filmmaking that has already begun to impress international audiences.

The film Chain Opera opens in a hospital room, where a woman is faced with an existential crisis after a medical event requires her to reexamine her life. Playing an anthropomorphized role, actor Sarah Wessendorf reveals to the woman that the path she has thus far followed was not really of her own choosing, but instead a construct created by perceived expectations of society, whom Wessendorf’s character personifies. 

What’s even more intriguing than Chain Opera’s storyline, however, is the venue in which it is displayed. Unlike most film viewings, Chain Opera is projected not on a flat screen but instead on the 360-degree panoramic canvas of a planetarium. 

The incorporation of the planetarium as a post-modern theatre is the center point of The New Infinity exhibition, of which Chain Opera is a part. Created as a collaboration between the Berliner Festspiele’s Immersion series and Planetarium Hamburg, The New Infinity exhibition features a variety of films and exhibits from many award-winning producers, artists and directors, all of which are displayed in the planetarium. 

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Still of “Chain Opera”

“Planetariums have been high-tech spaces from their very inception, a sophisticated simulation of artificial worlds…” writes Berliner Festspiele about The New Infinity, “so why not use these institutions for artistic projects? The aim of this new project is not only to democratize the high technology of these places but, as an alternative to the works usually in the program, to invite contemporary artists to develop specific works of art for this ‘new’ medium, which is becoming increasingly accessible in the digital age.” 

The New Infinity debuted in a mobile planetarium designed by Planetarium Hamburg at the Berlin Art Week in late 2018 and was a popular success, attracting more than 23,000 people over the three weeks it was open. 

Since opening, The New Infinity has toured internationally and has received widespread acclaim. It debuted in the US at the Festival of Disruption by David Lynch in Los Angeles in June of 2019 and continues its tour this summer, with future installments scheduled for Hamburg (Aug 13-18), Mariannenplatz (Sept 5-17) and the Berlin Art Festival (Sept 18-Nov. 24). 

Written by Holly Herndon and Matthew Dryhurst and directed by Jos McKain, Chain Opera could not be a more appropriate story for the panoramic setting. Consider the gravity of a character contemplating their life using the planetarium as a medium… How vast that quandary must feel for not only the character, but for every member of the audience in attendance. 

What is even more uncanny is how Chain Opera  parallels the real-life experiences of Wessendorf. Similar to the bedridden character in the film who is forced to confront her mortality, Wessendorf was faced with a similar situation when she was wrongly diagnosed with cancer several years ago. 

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Actress Sarah Wessendorf shot by Lars Gehrlein

“It rocked my world,” Wessendorf said, “I felt how precious this life is and that every minute doing what I don’t want to is throwing away a chance of experiencing this beautiful gift.” This pivotal experience not only influenced Sarah to pursue acting as a full-time career, it also opened her mind to pursue a wider range of stories and roles.  

Perhaps this open-mindedness was part of what led The New Infinity to Sarah. “I was suggested to the director Jos McKain by another director who had seen my work… Looking back now,” Sarah recounted, “I believe that my path was exactly planned and every experience was meant to be.”

“[Chain Opera] forced me to question my own life… To go against what society and family expects comes with a lot of pain, confusion and anxiety. But when you realize you lose yourself and waste your precious life if you conform, it all becomes worth it. The fight… the struggle to stay true to oneself will always be the right choice in the end.” 

According to Berliner Festspielethe, the second cycle of “The New Infinity” will have its world premiere in August 2019 at Planetarium Hamburg in cooperation with the International Summer Festival Kampnagel. Returning to the Berlin Art Week in September, the new works will again be shown in the Mobile Dome, return to its original location on Berlin’s Mariannenplatz

With The New Infinity series, the Berliner Festspiele aim at making planetariums and their technical knowledge available to all types of artists, including sound artists, musicians, filmmakers, and video game designers who want to explore the immersive genre of full dome projections. 

Extending beyond the medium of the planetarium, Berliner Festspiele is pioneering the development of Virtual Reality (VR) technology. “Besides these full dome productions, we have also been producing films for VR glasses since 2016 to develop artistic works that make it possible to experience the positions of contemporary artists in this young medium.”

The future is here, and art keeps up with the times. The avant garde is introduced by the most forward thinkers, of which the group of people contributing to The New Infinity, Chain Opera,  and the entire Berliner Festspiele Immersion series are. Sarah Wessendorf is no exception, communicating the same ideas both on and off the screen. 

“My personal mission for myself is to show how nothing truly differs between us except our experiences. If you would have experienced what I experienced you would understand and have compassion.” Much like the concept behind The New Infinity, “I love expressing how in the end we are all one.”

 

Comedic Actor William Prescott on the Difference between Commercials and Streaming

William Prescott, who currently appears across two seasons of the Netflix hit series Glitch, is also widely seen in huge campaigns for companies for Ford, Sportsbet and VB.

When William Prescott started acting, he wanted to do it all. Every genre, every type of character, every medium. 

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William Prescott, photographed by Julian Dolman.

It’s rarely the case that actors’ dreams actually come to fruition, but in the case of this Melbourne local who’s now bound for the United States, William’s career has enjoyed the dreams of many a fellow actor. 

“I worked in an office for 10 years before finally getting my acting going. I didn’t start until I was 27 and it takes time to build it to a financially sustainable place. Eventually I quit the office life for good. I’m so grateful that I now get to just do what I love doing full time with no more Monday dread!”

The versatility of the acclaimed actor’s talents, which have treaded the boards for Q44 Theatre Company and shared screen-time with other award-winning Australian actors, is reflected in the dynamism of his project choices and the wide variety of roles he continues to play.

In the series Glitch, William embodies the role of Connor Carmichael with such considerable edge that only someone of his left-of-centre awareness, reminiscent of actors like Joaquin Phoenix and Christian Bale, could do so.

In one scene in this year’s new season of Glitch, William’s character of Connor returns to an unexpectedly hostile reception from “Phil” played by award winning actor Rob Collins. Without giving too much away, William plays the bumbling and friendly Connor to perfection and expertly showcases fear, panic, comedy and drama. When watching the series, it’s clear that William manages to do it all seamlessly across the two seasons. 

Also significant is the way William continues to play starring roles in campaigns for iconic Australian company Dare Iced Coffee on one end, and in another for McCain Chips. It’s no surprise that he is a firm favourite for these multinational companies and their big advertising budgets, as William naturally embodies an everyman charm which continues to posit him as an audience favourite. 

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William’s everyman appeal has been used by a plethora of multinational companies to help sell products, including this acclaimed campaign for McCain Craft Beer Batter Chips.

“I love comedy. It’s where my acting naturally sits. I find myself gravitating towards it even in drama because often it’s where the truth lies. I don’t need to think too hard about it and I find that so long as it’s not forced, making people laugh means they’re connecting to the story you’re telling.”

In an increasingly saturated media landscape, it’s rare for an actor to make a living full-time off their craft, but William is one of the lucky few who benefit from prioritising ability over the pursuit of fame or celebrity. Indeed, when examining his resume which includes critical roles in shows like Movement with Maria Angelica and The Time of Our Lives with Shane Jacobsen and Claudia Karvan (Love My Way), it’s clear that William has bided his time in forging relationships with revered industry figures. 

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William appears in the acclaimed drama The Time of Our Lives, and is credited alongside a stellar cast including Shane Jacobsen and Claudia Karvan (left).

“I worked with Shane Jacobson on The Time of Our Lives and I just remember how much he had everyone on set laughing…I was nervous. He had me at ease and sharing some banter quickly and I thought – that’s how I want to operate in the industry. I want it to be fun, all the time, even when it’s hard work.”

It’s no doubt the case that William has played a crucial role for companies like McCain and Dare given the lasting impression his hilarious performances in their campaigns leave on the minds of audiences, shaping the way the company is perceived. 

Funnily enough, William has experience playing two characters in the same project, as he did with brilliant comedic timing in Tom Cruise Disorder and The Next Big Thing. Both performances attracted notices from top industry figures. 

Justin Rupple, American actor and comedian known for his celebrity impressions and work in How to Train Your Dragon: The Hidden World and his performance alongside Liam Neeson in the 2016 film Operation Chromite said “William’s Tom Cruise performance in TCD might be one of the best impressions I’ve ever seen.”

The two are looking to collaborate in the US together soon on a comedy project. 

Aside from the critical acclaim such performances generate, William’s roles in campaigns like McCain, Dare and also Sportsbet reflect a considerable degree of success in helping the Australian companies generate a substantial return for stakeholders and investors. 

Indeed, each campaign has seen a return or increase in a customer base, a commercial accomplishment that can without a doubt be attributed back to the memorable performances of William. 

“I remember the first time I performed in the ABC series Glitch in season 2, I really didn’t know anyone. I had a scene with Hannah Monson who I hadn’t met before. The first time we did meet was 3 mins before we filmed the scene during a rehearsal. Fortunately she was a total champion as was everyone else. But walking out onto the outdoor set and meeting everyone, thinking about the scene, the lines, etc. It tests your ability to focus on the reason you’re there – to help tell a story.”

William’s performances in other projects, like his memorable turns as Teddy in Beat Bugs or as Sam in Lucky Stryke alongside Leticia Monaghan (Neighbours) and Mark Kenfield (Underbelly). In those projects, William’s abilities to deliver short sharp bursts of comedy  were readily apparent. More than that, William stole every scene he was in much the same way he continues to do so with all the campaigns that currently air all over the world. 

“When I get cast in something, anything, I just feel grateful. It goes back to the office stuff for me. This acting life is all just one big game that I get paid to play. It’s a reminder that I don’t need to be unhappy in my working life. I don’t believe that anybody does.”

It’s no surprise that William has been offered work in the US – the specifics of the projects are under wraps, but it goes without saying that this hard-working actor is excited. 

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William has been offered a role in an upcoming comedy project filming in the United States. Details have been kept under wraps, but the actor is “thrilled.”

“I’m thrilled to have an opportunity to work in the U.S. It’s going to be an adventure and I’m interested to see where it takes my career. I’m open to all possibilities.” 

Behind the Scenes: Internationally Celebrated VFX Supervisor and Flame Artist Gurvand Tanneau

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“Better Than Love” Director Ted Carney and VFX Supervisor Gurvand Tanneau (right)

Gurvand Tanneau has spent the past two decades setting the screen on fire with his highly acclaimed skills as a senior flame artist and VFX supervisor. Widely regarded as an accomplished post-production effects artist, he’s been tapped to lead VFX work for some of the biggest names in the business, such as Method, Moving Picture Company (MPC), EightVFX, Mikros Image Group, Mac Guff, Ntropic, and Logan. A clear reflection of his standing in the industry, Tanneau’s credits include VFX works for clients such as Apple, Audi, Adidas, Mercedes, Budweiser, Peugeot, Armani, L’Oreal, Toyota, Dodge,  and Coca Cola, to name just a few. 

Now working at the height of the industry, Tanneau recalls how he got started working in the industry back in 2001, “After working on some junior jobs at an editing company, I was given the opportunity to make some basic visual effects tests for an offline edit of a commercial. I had a great time doing them… They turned out to be a success and the producer liked my work enough to offer me a position at a visual effects company, Def2Shoot, to go further.”   

Tanneau’s talents have since been integral to the success of numerous advertising campaigns such as the Super Bowl commercials for Mercedes-Benz’s “The Science,” Anheuser-Busch’s “Buschhhh,” Acura’s “The Dark Horse” and Suzuki’s “Sled,” as well as commercials for Geico’s “The Giant,” “Spaceship” and “The Whale,” and Nissan’s “The Chase.” 

As the VFX supervisor on a production, Gurvand Tanneau is responsible for guiding the entire VFX team, ensuring the seamless continuity of the work and making the necessary changes when things fall short, which is a rare occurrence when he is the one behind the scenes. With his expertise in all aspects of special effects, Tanneau helps to make the impossible, possible. 

“I worked extensivly on a lot of commercials for the luxe industry, many of which have been high-end perfumes and cosmetic brands. The demand for quality is extremly high in this industry; the work must be seamless. It is a very rigorous environment with tight time timelines and where everything is judged by a standard of flawless perfection. Starting my career in that kind of environment has allowed me to develop an eye and sensibility for projects that depend on the aesthetic of an image,” explains Tanneau.

In addition to his contributions to the field of marketing and advertising, Gurvand Tanneau has also been a key VFX artist and supervisor on hit television series including “Chicago Fire,” and has contributed to Top 40 music videos with celebrities like Janet Jackson, in her 2016 “Dammn Baby” video, which has over 9 million views on YouTube. He has also worked on cutting-edge films such as the thriller “lll Wind” directed by Stephane Allagon, the dramatic film “La Pirogue” directed by Morussa Toure and the dramatic comedy “Odette Toulemonde” starring Catherine Frott and Albert Dupontel.

Born in Brittany, France, Tanneau realized his passion for visual effects at the age of 12 after discovering he could manipulate chemicals to produce certain effects that he could then introduce into films. He has been living and working in Los Angeles for the past six years, where he is represented by Digital Artists Agency. By the time he was 21, he moved to Paris to pursue a career in film production. It was there that he began to make a name for himself working on commercials for BMW led by MPC London, Schweppes led by NOZON Brussels, and H&M campaigns created by CHIMNEY Stockholm. 

Tanneau recalls, “While In Paris I was working essentially on beauty commercials, including cosmetics, perfumes, and fashion.” 

While in Paris, in 2004, Tanneau ventured out as the animator and visual effects flame artist for the popular cartoon “Obras” directed by Hendrick Dusollier (“A Day in the Life of a Dictator”), which earned numerous awards including those from the Aubagne International Film Festival, the Dresden Film Festival and the Lutins du Court-Metrage, as well as nominations from the Cesar Awards and the Lyon Festival of New Generation Cinema. He was also a key member of the visual effects team on the 2010 Guldbagge Award nominated biographical film “Cornelius.” 

Six years ago, Tanneau was brought to Los Angeles where he has since been represented by the Digital Artists Agency, to further develop his skills and provide specialized VFX support to major U.S. and global brands. When working on a project, Tanneau’s involvement begins in the early concept planning stages where he lends his expertise to developing the creative elements that are designed to captivate and intrigue audiences. From proposing artistic direction and determining which technology would be the most effective, his role is both creative and technical. He meticulously follows through the entire process, collaborating with the post production teams to implement the stunning effects that ultimately enthrall viewers. Tanneau attributes his success, in part, to those who he has learned from.  

Tanneau explains, “Having a background in photography and having been surrounded by artists most of my life has allowed me to cultivate a strong aesthetic and critical eye for images. I have been very fortunate to learn from and work closely with many talented artists who have come from photography, particularly fashion photography. The work I do is very similar, particularly when considering the light in a scene. Except in my work, that light is moving, and I can use that light to enhance the details of the form and quality of materials.”

The special effects graphics expert brings 20 years of experience to the table.  He has the uncanny ability to apply his knowledge and skills in a seemingly effortless fashion in a way that brings magic to life on the screen. His optical and digital work-streams are inspiring, along with his superior experience in specialized areas as stop-motion, motion graphic design, on-set practical effects, and VFX supervision that are simply phenomenal. 

With a dazzling portfolio that proves he is both dynamic and exceptionally talented, Tanneau has been tapped to work as a VFX supervisor and specialized flame artist on a wide variety of production in countries such as England, Sweden, Italy, Belgium, Spain, Australia, Czech Republic, and Russia. In 2016 Tanneau was VFX supervisor on the indie movie “Better than Love” directed by Ted Carney, starring Andrew Lawrence (“Bean,” “Bones”), Alexandra Rodriquez (“The X Factor,” “East Los High”) and Matthew Lawrence (“Mrs. Doubtfire”).

Tanneau’s work in the world of visual effects ranges from the highly technical creative design of graphic visuals like the ones seen in the L’Oreal commercial below, to integral changes to live action film footage, such as removing elements that cannot be seen in the final product, and much more.

For “Better than Love” Tanneau had the heft task of removing a number of things present in the live captures.  

“On set we found out there would be things to erase from the picture, like billboards for example. Or we would need to change or remove names and images from things like posters, mailboxes, and TV screens. Removing these in post helps to ensure continuity and is often more efficient due to the cost and time it often takes during the live capture,” explains Tanneau. 

All of Tanneau’s work comes down to serving the storyline, and without his work, many of these projects would not only cost the production exorbitant amounts of money, but some of them may never see the light of day.

Tanneau’s unabridged combination of experience, knowledge and talent in the visual effects industry make him a leading artist that is sought after by the biggest names in the business and judging from his popularity, it doesn’t appear the fire will be dying down anytime soon.

 

Guitarist in the Spotlight: Agam Timor of the Barns Courtney Band

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Guitarist Agam Timor shot by Monika Wilczynska

While the frontman in a band usually gets most, if not all, of the media’s attention, the bands we love would not be what they are without the integral contributions of the rest of the members. When it comes to the guitar stylings and overall musical contributions of Israeli musician Agam Timor, his are ones that deserve exponential recognition.

You may know Timor as the lead guitarist for the Barns Courtney band, whom he’s been touring the globe with for the past year. Signed to Capitol Records, the band has skyrocketed to international acclaim in recent years with sold out shows and several of their singles topping the charts.

“After so many gigs together, almost every night, it creates a really warm environment, like a family,” says Timor.

Timor’s rhythmic fluidity, precision on the guitar, and mesmerizing stage presence have proven to be a powerful addition to the Barns Courtney band, just as they have for a long list of other bands over the years. While Timor’s talent has helped bring him into the spotlight, his success didn’t just happen overnight. It’s the result of years of dedication and an inexhaustible passion for what he does.

Growing up in Tel Aviv, Israel, Timor discovered his love for music at the budding age of 6. Quickly picking up the violin, piano and saxophone, his passion for music grew, but it was upon discovering his connection with guitar that he found his true love.

“Since I was 12 I never put the guitar down,” admits Timor. “I immediately fell in love with it.”

Most Israeli citizens living in Israel serve in the military at some point in their lives, and while Timor is no different, he served the country in a rather unique capacity. During his three year military service he was the guitarist and arranger for Israel’s military band.

Timor says, “I enjoyed the fact that although people from different places can be very different, love different things and going through different experiences in life before joining the army . They can still go through a similar experience while watching the show, at the end of the day, people want to feel something. They want to feel the energy and forget about the tough day they had on the base”

After completing his military service Timor was free to take his musicianship to new heights and it wasn’t long before he became a national sensation in Israel. He would go onto share stages with some of the country’s most idolized talents, including singer and actress Ruthi Navon, Momi Levi and Moran Mazor, who competed in Israel’s Eurovision Song Contest, Chen Aharoni, who appeared on The X Factor UK, The X Factor Israel and Kokhav Nolad (Israel’s version of American Idol), vocalist Meital De Razon, and many more. Timor would also go on to perform as the house guitarist on the hit series The X Factor Israel, in the hit musical “Mary Lou,” as well as on Sports Channel 5 Israel, where he played the morning show hosted by Slutzki and Dominguez. Timor actually played the morning show on more than one occasion, often being called in to  play a few songs each time with a new rising artist, and then chatting with the hosts on air about life and music.

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Agam Timor shot by Arielle Kassulke

“I assume that any musician that keeps practicing and listening to music eventually would play great. The difference between being a professional and an amateur is pretty much the attitude and the amount of dedication one has to the project, always aim higher and keep evolving your craft,” says Timor.

Though there is definitely substantial truth in the age old saying ‘practice makes perfect,’ few will make it quite as far as Timor has over the span of his short life no matter how much they practice. At age 26, he has already proven himself to be among the world’s top guitarists. With his virtuosic talent, it’s not surprising that Timor was accepted to the Berklee College of Music, one of the most competitive music schools out there. Not only was he accepted, but he was given a scholarship, a rare award that few receive, and in 2018 he went on to graduate Summa Cum Laude.

While Timor’s strength and versatility as a guitarist has led him to be tapped to play with a pretty long list of heavy hitters in the music industry, it’s not the spotlight that drives him to perform. Behind the scenes, he is a powerhouse when it comes to writing and arranging music, and he’s used his talents in that area to create music for other artists over the years. In 2014 he worked alongside legendary producer Luis Lahav on the album for artist Or Colenberg.

“For this project I recorded all the guitars and arranged the album with my colleagues Amit Shtriker and Tom Lahav. I will never forget this project and how much we felt involved in the recorded music,” recalls Timor. “The most incredible thing is to add your own personal taste to someone else’s music and watch it become something whole.”

Another project that Timor holds dear to his heart was when he recorded the album Beit-Aba with the artist Doron Raphaeli, the founder of the popular music group Tararam.

“We spent days in the studio working on this album, I especially remember the day when we recorded the guitar solo for ‘Aguim’ that it was so late at night and Doron fell asleep in the control room while the engineer and I finished recording the song.”

With a plethora of cultural influences and experience playing diverse genres such as pop, funk, r&b, blues-rock, gospel, middle-eastern, fusion and jazz, Timor brings the full-package to the table as both a guitarist and arranger.

“When I work with artists, I first try to understand their character and what I can add from my perspective that would complement their music. When I succeed in doing that I feel that’s when the artist is being satisfied the most. Add your flavor to the same field.”

Last year Timor made another huge mark in the Israeli music industry when he was tapped to compose the intro for Omer Adam’s show, which was the first concert to be performed at the Sammy Ofer Stadium and was a sold out success. Having competed on the series Kokhav Nolad, and releasing four hit albums over the last few years, Omer Adam is arguably one of Israel’s most famous contemporary artists.

Timor admits, “I got amazing comments about the musical intro to his show and how much it enhanced Omer’s character as an artist.”

Though playing in shows such as the celebrated Israeli musical “Mary Lou” have led Agam Timor to become a celebrity in Israel, and his role in the Barns Courtney Band has led him to play in front of hundreds of thousands of fans across the globe, what Timor enjoys most is the simple art of creating music.

Guiding his life and career by the famous quote, “Do what you love, and you will never work a day in your life,” Timor is an inimitable pro at doing what he loves and doing it in a big way.

Zara Michales on Making an Impact

It’s become standard for well-known actors to represent companies in huge commercial campaigns.

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Zara currently fronts a huge campaign for Australia’s Colonial Bank. 

Acclaimed actor Zara Michales however does things a little differently. While Australians have seen her image plastered across TV and computer screens all over the country (and by extension, around the world) for Colonial First State’s savings campaign, Zara distinguished herself from fellow Aussie and The Mentalist star Simon Baker (himself known for fronting bank ANZ) by including her family in the campaign as well.

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It was a personal touch such as this which speaks to the integrity around which Zara’s career has been built – only taking on projects if she has a personal connection to them, rather than serving her ego. And it’s for this reason that she was tipped for a profile in our publication as an artist making an impact in all the right ways, through creative choices that help make the entertainment industry a better one to work in.

“I think it’s really important to only do things that you’re going to be proud of, and the Colonial campaign was one I knew I could look back on with fondness because I got to work with my parents – how good is that?”

She adds with a laugh, “I mean, everyone’s parents drive them crazy sometimes but they’ve been so supportive of me over the years so I knew it was really awesome to spend time on set with them.”

Zara’s starring role in the commercial campaign has attracted millions of eyeballs online and on the TV where the spot was first shown, and is a testament to the credence of her body of work that a respected company like Colonial wanted to work with a TV and film actress like Zara.

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“The company represents security and family, things I value a lot – so it was definitely something I wanted to be a part of when my agent called me about it.”

Of course, Zara wouldn’t have been approached to front a multi-million dollar company were it not for the credibility she’s built over many years in the entertainment business, attracting a growing fan base each year she adds a roster of projects to her resume.

Starring appearances at events like the Australian premieres of Snow White and the Huntsman and Thor: Ragnarok also can’t hurt. Zara adds with a laugh, “It’s always lovely to get invited to those events and help support other filmmakers and actors, especially Aussies doing well.”

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Zara alongside fellow Australian star, Avenger’s star Chris Hemsworth.

More important to Zara though were her involvements with UN International Women’s Day Breakfast, and her volunteering with the National Stroke Foundation. Each event, hosted by well-known newsreader Chris Bath, also boasted the attendance and support of fellow celebrities such as Sandra Sully, Kris Smith and Sarah Murdoch, just some of the high-profile entertainers like Zara who have merged entertainment with philanthropy.

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Zara at the UN International Women’s Day Breakfast.

Undeniably important to Zara though is her actual craft, as evidenced by her role in the feature film 2:22. In that fan-favourite feature film which attracted attracted notices from leading publication The Wrap for its compelling storyline, Zara took on the critical role of Ellie.

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Zara worked alongside Hacksaw Ridge’s Teresa Palmer and Game of Thrones’ Michiel Huisman.

Zara’s character was specially written for her, as she had originally auditioned for a different character months’ prior. The award-winning director Paul Currie, himself known for producing the Oscar-winning Hacksaw Ridge, wanted to meet with Zara to figure out what type of character he could write into the script for 2:22. If there’s a definition for ‘making it,’ our writers could be forgiven for using that hallmark of Zara’s career as an example. It’s not often that an acclaimed filmmaker like Paul customises his film to fit in an actor, but with the reputation Zara has cultivated over many years in the industry, it should come as no surprise she found herself on set working alongside fellow household name, Teresa Palmer.

“I remember first meeting Teresa at the Table read during pre-production. She was so lovely and was a very down to earth girl.”

The shoot proved to be demanding and challenging in all the right ways, as Zara’s character was crucial to the developments of the thrilling script.

Zara’s character of Ellie works in Air traffic control with Dylan, played by Game of Thrones’ and The Haunting of Hill House’s Michael Huisman’s character ‘Dylan’. Ellie, in true Zara-fashion, offered a funny and edgy character to the roster of roles in the film as she was Dylan’s ‘bad influence’ who likes to have fun.

“I took Dylan out and about on the town to get his mind off the major incident that happens at the beginning of the film where two planes had almost collided under his supervision.”

If it weren’t for Ellie, Dylan wouldn’t overcome his guilt and insecurities – crucial to the next set up that leads to the movie’s famous plot-twists.

At this point in the conversation with Zara, she wants to hold back from revealing too much about the feature’s plot so that readers can enjoy the film on their own via Netflix.

“It’s so gratifying to be an actor who’s a part of the Netflix family,” Zara says with a smile.

Zara’s work on 2:22 is just one in a number of edgy film projects that, she believes, helps innovating the film industry to challenge audiences in the most impactful way possible.

“I love playing vastly different characters…I’ve always try to work with the director to flesh out what the character needed to be in the life of the project.”

Indeed, Zara’s played everything from a tough and ruthless army officer to the spunky, sassy, confident, hot blooded girlfriend.

In Crossing Paths, Zara joins the trend established by Black Mirror by taking part in an interactive film, where she plays the leading role of Lena.  The director of Crossing Paths, JJ Winlove, is also in talks with Margot Robbie’s company LuckyChap Entertainment to produce a feature script.

It goes without saying that Zara’s on a great run; something though which hasn’t come out of luck, but instead due to hard work and smart choices.

“I’ve had to work really hard, and developed new skills along the way.”

For her role in US series Childhood’s End, which was filmed in Australia, Zara had to perfect a Latin American accent with a coach. The hard work paid off, as she proved to be critical to the show’s storyline.

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Another show in which Zara appeared, the US SyFy mini-series Childhood’s End.

“In the first episode my character Freya abducts and interrogates the lead Ricky Stormgren played by Mike Vogel.  From this point of the story onwards the plot catapults forwards and everything more or less descends into chaos.”

In real life though, Zara’s less of antagonist and more of an agent for positive change. Something she hopes to do in the near future as she gears up for a role in a US feature film.

“I’m really excited,” Zara adds with a smile.

The same can be said we’re sure for our readers.

Mohit Soni Refuses To Slow Down

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Producer Mohit Soni

While there are many international talents that come to Hollywood from across the globe to pursue their filmmaking dreams, few have been able to seamlessly transition quite like Mohit Soni. Having worked on over 30 projects since 2013, the Rajasthan-born producer and director made major headway in the industry in a relatively short amount of time.

A testament to his incredible work ethic and ability to network within the film industry, he has worked on movies starring international celebrities such as action star Paul Logan from the films Code Red, American Warfighter, The Sandman, Circus Kane and more. Soni collaborated with Logan on Loss of Grace, a high-profile film that has been shrouded in secrecy, for which he not only managed day-to-day operations but the overall production.

While there are some producers that strictly handle the logistics of a particular project, Soni is more involved, and is genuinely interested in the motivations of the artists that he works with. He also has collaborated with writers with respect to polishing and writing skills, hiring the right talent for certain roles, and assisting with conflict management and logistics. He has also has negotiated showings in various festivals and competitions with respect to projects that he was involved in, as well.

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Mohit Soni’s film “Hinjews”

Soni truly realized his love for production when he worked as a producer on Hinjews, and realized that he loved putting the puzzle pieces together when it came to completing a successful film project. He also loves putting his social skills to use, whether it involves mediating between personality clashes, figuring out the financial breakdown of projects with others, helping to oversee post-production, or marketing the project on a large scale.

Another notable project that Soni was heavily involved in was the 2017 movie Bridging Color, a touching South Korean drama directed by Chang Hyung Park. The movie follows a world-renowned arrogant artist that goes colorblind, and the resulting revelations that he has about his ego, status, and life in general. The touching movie has been widely praised in festivals around the world. The film was awarded at the 2017 Los Angeles Independent Film Festival Awards, the 2017 Rochester International Film Festival Awards, and the 2017 Short To The Point International Film Festival, and earned nominations from six other prestigious festivals.

Exploring themes of perception and individuality in a meaningful way, Bridging Color,  which was released on Amazon this week, served as Chang-Hyun Park’s first commercial film, and Soni was integral to bringing his creative vision to life. From inception to completion, Soni’s participation as the film’s producer ensured that the production was executed smoothly.

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Poster for “Bridging Color”

In addition to his long list of film credits, Soni produced the music video “Ishq Nashila” by actor, rapper and film star, Sapra. Exploring the dangers of substance abuse, the video emphasizes the idea that love is more powerful than any drug, with Sapra conveying a positive message over a hypnotizing, pulsating instrumental. The expert cinematography and lush imagery helped propel the video to over 100,000 views on Youtube. Soni was inspired by the personal connection that Sapra had to the subject matter, considering that one of his close friends had fallen prey to drug addiction. Soni says he was attracted to the idea of creating a musical narrative rather than a typical music video, and the fact that it also had such a positive message.

The collaboration also led to Soni producing Sapra’s music video “Coco,” which explored the idea of how detrimental cocaine addiction can be. Here, Soni was able to experiment more with cinematography while again communicating the idea that passion is more important and real than a drug can ever be, and that drugs are a momentary escape rather than a real solution.

As if all of this wasn’t enough, Soni displays his versatility through his work on Blood and Water, a Victorian-era period piece about love, family, and deception. Soni was able to step in when necessary, adapt to different personalities, manage conflict, and fill in for certain roles for emergency purposes, as well.

Unlike many other producers, Soni is deeply passionate about the products that he is involved in, and enjoys working with other like-minded creative spirits. It is clear that Mohit Soni truly feels rewarded on every unique project that he has been a part of, and his abundant passion will only lead to new projects and broader horizons.