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Production Designer and Art Director Katsuya Imai brings life to ‘The Next Generation Patlabor’

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Katsuya Imai on the set of The Next Generation Patlabor

Katsuya Imai is more than an artist. He is a storyteller. His passion for art that started as a child, painting and building models, transformed into something much more as he grew. His love for movies became more prominent; not just watching them, but observing them, noticing the craft and skill that took place behind the scenes. With interests like these, it is no wonder why Imai became a production designer and art director. However, it is his talent that has made him the success he is, and recognized as one of Japan’s best.

Throughout his career, Imai has had the opportunity to work on projects that he was already a fan of throughout his life. As production designer on the film Ninpuu Sentai Hurricaneger: 10 Years After, he was able to design for his childhood heroes. While working on the films and television series The Next Generation Patlabor, he was able to do the same.

“I have loved the animation in the original Patlabor films since I was a student. I watched these so many times and have some books about the art setting and method of directing in them. I have knowledge of these background, so it was very helpful to design it,” said Imai.

The Patlabor franchise includes three films and a television show. Therefore, The Next Generation Paltabor has many background stories that do not need to be mentioned in the script. Imai has worked on many different aspects of The Next Generation Patlabor, including the film The Next Generation Patlabor: Tokyo War.

“It was very exciting. I was so happy that I could read the new script of the film. The script was connected to Patlabor: The Movie 2. That is my favorite film. I really enjoyed designing it. I thought it was one of my dreams coming true,” said Imai.

As a fan of Director Mamoru Oshii’s films (Ghost in the Shell, Ghost in the Shell 2: Innocence, and the original two Patlabor films). Imai also wanted the opportunity to work alongside one of his filmmaking heroes. He immediately impressed all those he worked with, and contributed greatly to the film’s success.

“Katsuya had years of experience and was very skillful, so we could leave the shooting to him. He is very serious and calm as art director. He always directed surely to the other crews,” said Supervising Art Director, Masato Ando.

The film tells the story of an attack that takes place on Rainbow Bridge in Odaiba, Tokyo by the fighter helicopter `Gray Ghost`. Two days earlier, the Gray Ghost was stolen. The perpetrators are followers of Yukihito Tsuge. Yukihito Tsuge planned a coup of Tokyo 13 years earlier. The leader of Special Vehicle Section 2, Keiji Gotoda, sets out to stop the terrorists. It went on to be an Official Selection at the Montreal World Film Festival.

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Katsuya Imai on the set of The Next Generation Patlabor

“I was very happy to hear that. It’s always an honor that the film I worked on is watched by many audiences,” said Imai.

As Art Director, Imai went to location scouting, trying to find the perfect set for the film. His knowledge of the Patlabor series were designed elaborately and rated highly by the fans. This made him an asset to the television series The Next Generation Patlabor as well.

“Normally working on a television show, we shoot each episode at a time. We are given the next script during filming the previous episode. The production has to reflect the review and reaction from the audience to the script. However, this project already has all 12 episodes scripted in the pre-production. This made it easy to plan and design the whole project,” said Imai.

The show is a story of a world where giant robots are built and used for labor, a special police force of robots is created to handle crimes relating to these machines. Imai built two full-size robots. Each one was eight meters high. This made the series a bit conspicuous.

“While we were filming, fans were not aware of a Patlabor revival. However, we had to do shooting at the location with a full-size robot. It was impossible to hide it because it’s too huge. Some people noticed that robot and posted the photo to Twitter. All the Patlabor fans were excited on Twitter,” said Imai. “We ended up using the full-size robot for the promotion. It’s huge and attracts people. The Patlabor fans said the film became reality.”

Episode 10 of the series went on to be screened at the Tokyo International Film Festival in 2014. Without Imai’s keen eye while designing the set and special props, such as the iconic robot, the show may not have achieved what it has. Fans of the original series were immediately enthralled with The Next Generation Patlabor, enjoying how true it kept to its base story. Imai, as a big fan of the show, knew exactly what was needed to win over the hearts of other fans, and he definitely succeeded.

Producer Albee Zhang doubles as Hometown Champion

Many people don’t realize they have a dream until they have already achieved it. This is just what happened for Albee Zhang. The Shanghai native always knew she wanted to make films, but it wasn’t until she realized she had made a career both in China and the United States that this was always what she wanted. She shows the world her culture through her work, and allows audiences to see both where she comes from and where she is now, as an internationally successful film and television producer.

This is exactly what Zhang achieved with the film Bride: Shanghai, I Love You. As a producer on the film, Zhang was essential to its success. She provided creative ideas for story meetings, prepared pitch materials, created and managed the production budget, scouted locations, recruited the crew, oversaw the art department and post-production teams to ensure deadlines, and cast the film. Without her, the film could not have been made.

“The cast she put together, the people that she put together for this project, it was really quite amazing. Albee is the master of multitasking, but never skips out on the small things. She has more drive and passion than anyone I have ever met. She is definitely a go-getter,” said the director of the film, Lian Xin.

Bride: Shanghai, I Love You is a film made for the 15th Shanghai International Film Festival, hosted by SIFF and the Information Office of Shanghai Municipality, as part of city promotional videos during the festival. It’s a story about a young photographer who meets his long-lost ex-girlfriend on her wedding day. Originally, he accused the fast pacing city life of changing them and made them break-up, but he finally realizes without all the tough times in his life, he wouldn’t be who he is right now. He moves on with relief and looks forward to the future with deep love in this city, Shanghai.

“It’s such a compelling life changing story. Any dream seeker in the big cities would find similarities to the character. The release date was in a summer, same as the graduation season in the story, which made the whole story resonate with more people. I love the idea that we started from an ordinary person’s point of view to reveal the beauty of this city,” said Zhang. “It’s a light-hearted and inspirational story to motivate the young professions to following up their dreams. We had a very young team making this film. Although they may lack of professional experience, they brought so much energy and joy to the crew. They gave us lots of ideas of how to capture a city wanderer’s life. And in return, we were trying to give these young professionals an opportunity to work on this film. All they needed was an equal chance, just like everyone else.”

Zhang wanted to share her love for her city through the film, and that is exactly what she did. She worked on the project from start to finish, from the development stage, casting, accountings, getting equipment deal and transportation, to its premiere at the festival. She was working at MT media at the time, and the director, Lian Xin, reached out to her to be a part of the film, knowing he needed the best to make the film a success.

“Lian Xin is a very hands-on director. He likes taking different jobs at the same time while making his films. He directed, wrote, filmed, and even gave lighting directions on our film set. In the editing stage, he would prefer to have a director’s cut. By looking at his works, you would know what’s a ‘Lian’s style’ movie. He was calm and quiet person off-set, but as long as the camera was rolling, he would rule the set. We had worked on few other projects before, so I knew from my heart that he had the capability to do multiple jobs on set. If it was another director, I wouldn’t let him do that. But it’s all about trust and mutual understanding. When he was in charge, I had nothing to worry about,” said Zhang.

The film was a non-profit project, and therefore had a very small crew. This required Zhang to wear many hats at the same time to ensure the production went smoothly. As a producer, she is known for her commitment to her work and to each project she works on, which is why they have gone on to see such success. Her more recent work on the film Caged has gone on to be an Official Selection at many festivals, and win several awards. She knows what it takes to achieve greatness, as that is what she continuously does. Having Bride: Shanghai, I Love You, premiere at a prestigious film festival such as The Shanghai International Film Festival was nothing out of the ordinary for this producer.

“It was a great honor to be part of the film festival program. Producing my own hometown promotion video for SIFF made me think about what my home town means to me. I was born and raised in Shanghai, and lived there for the majority of my life, but I never thought about what impression does this city leave the world, until I started brainstorming ideas for this project. It’s a place you will easily lose yourself in a materialistic life, but after all the struggles, you will eventually be deeply in love the city with and understand how inclusive this city can be,” said Zhang. “Since I am purely from Shanghai, that was a great chance show the world how great my home city is. I am proud that I can become part of the production.”

BRIDE

Actress Gabriella Giardina to fill audience’s small screens in multiple upcoming TV shows

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Gabriella Giardina

Gabriella Giardina believes she was born with the love of acting. She remembers watching movies as a child and being completely mesmerized. At the time, she believed the people on the screen were real, showing their real-life experiences. When her parents explained what film and acting was, she was instantly amazed. After watching a film or television show, she would run to her room and re-enact whatever she had just watched, creating the whole story and scenes from scratch. Since the age of four, she would repeat the lines of any movie she had just watched. There was never any doubt for her as to what she was meant to do, and to this day, that belief is still there. She was destined to be an actress, and audiences around the world are thankful.

Originally from the small town of Ragusa in Sicily, Italy, Gabriella has travelled the world doing what she loves, taking in new cultures and experiences and implementing that into her craft. Working as both as actress and model, she has shown the world what she is capable of, and has emerged one of the top in her field. She has worked on feature films, shorts, commercials, television series, and music videos, never afraid of taking on something different than what she has done before.

“My favorite part of acting in any kind of set, film, television, photo-shoot, music video, is to be able to express everything simply with your eyes and expression. That’s something I find very powerful. It’s really exciting when you are on set having a great song play. But I love it even more when it’s really just you, your feelings and a camera that wants to catch it all,” she said.

Music videos require just that, and Gabriella has been a large part of the success to many. This year, she was played the singer’s muse in the music video Leila by Jah Khalib, a romantic song in which the Jah Khablib sings of the muse that he has dreamed of. Jah Khalib is one of the most famous artists in Kyrgyzstan, Uzbekistan, Russia, Ukraine, Kazakhstan and his popularity is spreading in very short time. In November of last year, he performed live at Flavio Briatore’s Billionaire Manson, at Burj Khalifa Blvd in Dubai.

“I love Leila, it really transported me and made me love it right away, and what the song is about to helped me understand her,” said Gabriella. “Shooting for Leila was like taking a day off to go explore and then represent beauty. The music video is so well represented that, even for those who cannot understand the lyric because of the language, the narrative is very explicit, with powerful, poetic emphasis.”

Giardina was selected for the role by the young but renowned award-winning Director Aisultan Seitov, winner of the 2016 Hollywood Boulevard Film Festival as Best Director in the category Short Meter, and he knew that Giardina had what it took to make the video a success. Published on May 11 2017, in less than one month the video-music “Leila” already achieved more than 2,650,000 views.

“I love music that tells a story, makes you feel all different kinds of emotions, dream the wildest dreams, makes you travel and go places you’ve never been or fantasize about or just travel around the world; that gives you energy and power or makes you vulnerable, makes you reach the sky. Music is very powerful and really reaches the furthest places. And music videos accompany that. They create one of the millions of scenarios of places, stories, emotions that one can express and experience. When an artist makes a song and music, they are sending a message to so many. So, to be a part of all this, to be a part of creating something so beautiful that reaches so many, that’s one of the things I really love about music videos,” she said.

Gabriella Giardina had achieved success with music videos prior to Leila, including the hit Paani Paani. The song was associated the story of the movie Yaariyan, in which Giardina had a leading role. The song sung by rapper Honey Singh and the soulful Neha Kakkar hit the right chords with the youth. The video was an enormous commercial success and registered over 18 Million views on YouTube alone.

Paani Paani was also a great experience. The director, Divya Kumar, created a set of young energic people and the singer, Yo Yo Honey Singh, brought his talent and all of us really enjoyed working on this together, getting to know one another,” she said.

All those that work with Gabriella Giardina know that she is a unique actress, which is why she is extremely sought-after. Her commitment to every project and genuine passion for what she does makes her pivotal to the success of whatever she works on. Alexandra Guarnieri, a Producer at All In Films, first worked with Gabriella in the musical A Night at the Black Cat Cabaret. She was instantly impressed, since the first audition, by Gabriella’s intensity and by her ability to closely relate to the character, and she defines Gabriella gifted of an intuitive talent, which is one of the most important quality to perform characters with emotional dynamics.

Having witnessed Giardina’s talent before and during the performances, Guarnieri cast her to be the female lead of the new television series project Sigueme. With many upcoming television series next year, Giardina is continuing to show audiences how versatile she is.

“I think doing a television show is very challenging because you bring the character you play through a very large continuous change. And you want to do it well, you want to give it justice and understand it, not judge it, love it, like your own self. Sure, you have a script and story to follow, but you have so many opportunities and various facets to take on the journey of portraying this person, this being, that you in your own way create. And it’s not just the character itself, it’s also the character relations with other people, places, life experience and everything that involves a day to day life. So, it’s that big range of opportunities on how is this character going to be, from the inside out that really fascinates me,” said Giardina.

Gabriella Giardina will be playing the role of Monica Muerte in the upcoming TV series The Legend of High Master. The show turns around a man named William who creates his own Kung Fu dojo called High Boxing. Soon Master Willie must defend the honor of his dojo and neighborhood from the attempt of the Corporate’s hegemony, and has to fight the corporation’s masters using high boxing to prove that his Kung Fu is the greatest, keeping his business, and saving his honor. Monica Muerte is the leading female character in the series. Her story is crucial in the series since it is unveiled at the beginning and evolves gaining relevance, episode by episode, as she becomes one of the reasons William is inspired to create his “High Boxing” in defense of the neighborhood. Monica is an expat with problems to settle down in a new environment. The character is complex and peculiar, and it requires uncommon acting skills to smoothly and naturally switch from a romantic to a dramatic or even comedian performance in a blink, all fulfilled at high level by Gabriella Giardina.

“What enhances my feeling about being in the show is the awareness of the complexity of the character. I cannot reveal very much about the plot but I can say that Monica is a complicated young lady. I’m particularly attracted by more complex and troubled roles and definitely Monica is a challenge; I am enthusiastic and eager to work on the series,” she said.

In addition to The Legend of High Master and Sigueme, Giardina is set to be in the upcoming television series The Poe Project, based on the life of Edgar Allan Poe. Giardina will be playing Cora Anne, a character who represents a woman who was a public reader, writer and actress herself, whose radiantly beautiful smile appears unmatched to Edgar Allan Poe. Gabriella Giardina’s experience in theatrical performance is important, as she can understand and better interpret the role.

“Cora Anne is an intriguing character. She is a lady of intellect, since she is a writer, a public reader and an actress of theatre. The role is fascinating and the script immediately captured me. She’s very feminine but strong and powerful at the same time. I love the contrast that goes so well together. It’s something new to explore and I truly look forward to portraying her,” she said.

With so much upcoming, and with so much success already, Giardina is in no way tired of doing what she loves best. Understanding a character and portraying them in a believable and sincere way is a thrill to her, and a thrill for audiences to watch.

“An actor doesn’t only have the job of reading a script and performing it at its best. An actor studies people, understands what’s behind every reason of this being you are introduced to, empathizes with and for this person, which is extremely important. Without judging it. An actor gives a voice to someone who is either not as loud or doesn’t have one. It opens the eyes of the audience, to new possibilities, new ways of seeing or approaching relationships and situations, new realities. An actor brings to life people and their stories. That’s what to me being an actress means,” she concluded.

Artist HuiMeng Wang shares vulnerability and understanding of the world with worldwide audiences

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Visual artist HuiMeng Wang

Born and raised in Inner Mongolia of China, HuiMeng Wang always had a passion for art. Her mother always had a deep appreciation in literature and the Chinese Opera. Growing up, she read nothing but fictions, and would always fantasize about bringing the narratives to reality, in one way or another. Despite this passion from an early age, Wang did not initially feel she was ready to explore being an artist. That patience is what sets her apart from so many. She studied science and engineering, travelled the world, experienced other cultures and immersed herself in life. It was during her travels that she realized she was ready to be an artist.

“I felt I had enough things to talk about and I felt this strong desire to talk about them. A diverse educational and cultural background has made me immensely conscious about the changes and formation of personal identities, during a socio- geographical, professional and/or cultural transition,” said Wang.

During her travels, Wang conducted a 4000-mile road trip in Tibet, photographing its landscape. She created a collection of the photographs, titled The Isolation Book, and it is one of her most remarkable pieces. On a plateau in the northeastern Himalaya, at an average elevation of 16,000 feet, Tibet enjoys great natural remoteness. Its extraordinary physical isolation is also reinforced by political complexity, Wang says. She drove through out the vastness of Tibet week after week, as an observer, as well as a bearer of the great isolation and loneliness.

“People’s state of mind can heavily change the visual perception of a landscape or cityscape. And in that sense, The Isolation Book is a metaphor of my personal struggles through isolation. When one is in isolation, or sometimes self-seclusion, the eagerness of engaging with the outside world always comes hand in hand with the resistance. Such conflict creates great intangible tension, which overrides the reality sometimes, and urgently needs to be described in a form of emotional resonance,” Wang described.

Wang’s initial interest in the project was to truly understand isolation. From the time she was a child, she always has felt more comfortable by herself than when surrounded by others, so she wanted to understand what it was to be truly alone.

“I wished I could understand the nature of isolation better, how it exerts influence and disguises itself. And that is why I picked up a camera initially,” said Wang.

Wang’s photography is extremely impactful for all those who see it. It is perfectly framed, shot, and edited, and with The Isolation Book, each picture is its own essay, worth far more than the usual “1000 words” mantra.

“HuiMeng is a natural photographer capable of composing visual poetry from any scene. Her intellect is stunning. her insight is incisive and her sensitivity is sublime. she is complex and profoundly complex. She is a dream to work with,” said Lonnie Graham, who has worked alongside Wang on various photography projects. “Her uncanny ability to understand a situation and interpret it makes her outstanding. This is what she does with her image making, so that as an installation artist her concepts become dimensional.”

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HuiMeng Wang in Fire Green as Grass

Many around the world know Wang for her outstanding artistic abilities. They know her celebrated work, and the exceptional understanding she possesses of her craft. She is more than just an artist, she is a creator and a storyteller. Just last year, she dined by herself on a suspended table for one hour. While trying to cut and eat a 16oz steak, she had to carefully maintain the balance of the table, and put out the fire which the flowers constantly caught from the candles. Titled Fire Green as Grass, the piece interprets the mental state of an immigrant, displaced and isolated often, for whom conducting daily activities becomes a struggle in itself.

“The title came from Dylan Thomas’s poem Fern Hill. I lived in a place that’s also called Fern Hill in New Zealand for a while. It was the most surreal and beautiful place, but I was also incredibly alone,” said Wang.

Wang normally acts more as a director in her pieces than performer. However she felt the need to perform herself for this piece to truly convey the message.

“I thought I’d be embarrassed to perform in front of the audience. But when I did, even though there were a lot of people watching and the flowers were constantly on fire, I felt peaceful. I also felt like I was saying the things I wanted to say,” Wang described.

Wang’s vulnerability in Fire Green as Grass captivated audiences and critics alike. A fellow artist and friend, Jeremy Morgan, says that Wang has an ability to do this with every project she takes on, whether it be a video, photograph, or exhibition.

“Our conversations have always been a meaningful, creative journey, metaphysically moving from one space to another. HuiMeng has a luminous mind, and is self- possessed but without arrogance. Her generosity and original spirit permeate all of her interactions with people around her. In her performance and filmic work, she displays a poetic, philosophic and socio-political sensibility that is noteworthy wherein beauty, elegance and poignancy are perfectly balanced with precision, focused with intelligence and humanity. She is in every sense a creative being, an artist who is both unique and a powerful presence,” said Morgan.

With such a commitment to her craft and respect around the world for what she does, it is obvious to all that sees her work as to why Wang is considered one of China’s best recent visual artists. Not many can achieve what she has, and she still has so much left still to show the world. However, she does have advice for those looking to follow in her footsteps.

“It sounds silly, but my advice is make absolutely sure that you really want to be an artist before you commit. You don’t want to be an artist because of flexible schedules or some certain lifestyle or things like that. You want to be an artist because you cannot imagine yourself doing anything else. You want art to be the center of your life,” she said. “Also, some wise man said: make work, faster. That is my second piece of advice. Always make work, don’t pause for too long.”

Art Director Mark Nicholson brings authenticity to award-winning Adidas campaign

Creativity has always been a fundamental aspect of Mark Nicholson’s life. As a child growing up in the Lake District of Northern England, his artistic side was evident even from a young age. Over time, this childhood hobby developed into much more, and now, Nicholson is an internationally celebrated Art Director.

While working on several high-profile campaigns around the world, Nicholson’s talent has directly led to the success of each project he has worked on. He created the concept for the Bill & Melinda Gates Foundation competition to “Make millennial’s care more about charity work and causes happening around the world,” and their campaign Plight Map went on to win the prestigious Cannes Chimera Award. While working as an Art Director for the rebranding campaign of 118118, the project went on to be nominated for a British Arrow Award. He has worked on several popular commercials with the world’s most recognizable companies, such as Nike and Microsoft. He also contributed greatly to the success of the Adidas Break-up Service campaign.

“Adidas is iconic. It’s created work globally that has pushed advertising into new territory. This, combined with my natural interest in Asian culture, seemed like a match made in heaven,” said Nicholson.

Break up Service was a multi-media advertising campaign for the latest Japanese inspired safety wear fashion range from Adidas Originals. A film, print campaign and website followed a young man that worked for a fictional ‘break-up’ service and the danger that falling in love creates. The film won a Silver Cannes Lion Award at the prestigious international festival, as well as a Bronze BIAA.

“The campaign is one of my proudest pieces, the team we worked with in Japan – especially the award-winning director Kosai Sekine, it was all fantastic. Learning first-hand about Japanese culture whilst on location allowed us to adapt the script as we went, working with the Japanese team to make it as authentic, but as entertaining, as possible,” said Nicholson.

After having previous success with TBWA London on a campaign with the Chelsea Football Club and Adidas, Nicholson was immediately sought-after for the Break Up Service project, knowing that he had the exact skillset needed. As the Senior Art Director, Nicholson first created a mixed-media campaign idea and presented it to the client to secure funding for the project. He wrote the script, and oversaw storyboarding, design and branding. The project required a unique knowledge of Japanese subculture, which was a specific skillset that Nicholson possessed. After funding was secured, he was responsible for finding and collaborating with an authentic Japanese director, refining the script and making creative decisions whilst production was already underway. While filming in Tokyo, he was responsible for all on-set creative decisions. He also oversaw a fashion shoot that was in tandem with the TVC, advising on location and models. He was the creative advisor for the online content that a third-party agency was creating. There is no doubt that his work was instrumental in the campaign’s success. 

I had the pleasure of working with Mark while serving as Executive Creative Director at TBWA London. He was lead Art Director on the Adidas Originals campaign about a fictional Break-up service in Tokyo. Mark ran the project under demanding timescales and cultural challenges and he was rewarded with a Cannes Lion. It was an amazing piece of work,” said Al Young.

Because the film was set in Japan, Nicholson’s knowledge of Japanese culture proved to be a great asset. He has always had a longtime love of manga and anime, like the classics; Akira, Ghost in the Shell and anything Ghibli. He found that this, combined with his work on the Japanese influenced work I created for 3Mobile at WCRS, gave him a good knowledge of Japan.

“How wrong I was, there was so much more and it was fun learning along the way,” said Nicholson. “I had to create a huge style presentation. Introducing Japanese fashion styles, locations and cultural nuances. We introduced the client to Japanese Pleasure Hotels, Capsule Hotels and Cosplay so we had to be prepared. I researched Tokyo’s relevant scenes, modern Japanese art, designers and comic book pop-culture, and then created thorough presentations for the client. The more familiar I got with the culture the more interesting our ideas became, but I also had to be very mindful that we didn’t come across as a predictable Western brand looking into Asia. Authenticity was paramount, and luckily the culture naturally allowed itself to be weirdly authentic.”

As well as the film, Nicholson and his team ran a poster campaign that reflected a distinctive Asian art direction. They also created a commerce website dedicated to the campaign, which had several more fake content films showing Japanese fan girls humorously confessing that they use the break up service. The website even included a video from Akira himself, emotionally describing the origin of his service, when he had to tell his mother that his father was breaking up with her.

“Working on this campaign was fast and fun. The shoot was exceptionally smooth. The planning was exceptional, and the final product was amazing,” said Nicholson.

With all the work that Nicholson did, he still managed to overcome the “all work and no play” mantra, taking advantage of his surroundings.

“It was my first visit to Asia so that was an experience that had been a long time coming. Outside of filming, I was able to absorb the local art, animation history, and the Godzilla museum,” he concluded.

You can watch the Adidas Break Up Service film here.

Anja Ellam is truly awesome with AwesomenessTV

Growing up in Toronto, Canada, Anja Ellam always wanted to entertain people. Although she had loved being on stage, making people truly feel the emotions of a character, it wasn’t until later when she realized her passion for writing. That was a fateful decision, as she is now not only an internationally recognized actress and successful influencer, but a celebrated writer.

Ellam now has shown the world why she is one of the best. Her film The Woods that she wrote went on to receive praise at many international film festivals. She worked with Verizon’s Go90 app and has written and hosted several of their top videos. The viral video What Girls Do in Cars on DangMattSmith’s YouTube channel that she co-wrote has over 1.4 million views. Working with ArsenicTV as a writer and host for their Snapchat story gets over 500,000 views a day. There is nothing this versatile writer, actress, and influencer cannot achieve.

“I’ve had a very successful career for someone my age but I like to think that this is only the very beginning. I’m very lucky to be in the place that I am, but it’s because I work incredibly hard,” said Ellam.

Ellam’s continued work with AwesomenessTV has helped make the channel what it is. As a writer for the Hollywood department, she writes for their many segments that come out on their channel daily. Her job as a host and influencer allows her to work on a wider variety of shows for the network.

“Me being an influencer helps me connect more to our audience and see what they’re interested in at the moment, which lets me write scripts that relate to them. My online presence helps me to stay connected and stay relevant on topics that relate to AwesomenessTV and entertainment news,” she said.

Without almost twenty-thousand followers on Instagram, Ellam has an impact all over the world. While promoting AwesomenessTV using social media, she has helped the videos viewership, ranging from 100,000 to over a million views.

“Anja and I worked together on AwesomenessTV’s Hollywood team where Anja wrote scripts and pitched ideas for daily episodes. She would always come prepared and would always be willing to step up when needed. I always enjoyed working with Anja and loved that she expressed her ideas and contributed to a team atmosphere. She definitely takes direction and has a good eye for what is trending and in the news. She knows what is relatable to our audience. She is super creative and always had input for stories to write and pitch ideas for stories,” said writer, host, and producer Hunter March.

Ellam writes a lot of AwesomenessTV’s daily entertainment news segments, which are targeted at teens and young adults. She says from the moment she first started working there, she fell in love, and quickly moved up due to her talent and commitment.

“Everyone was so welcoming and the company was so rapidly growing I knew that’s where I wanted to be. They’re definitely leading the way in digital media,” said Ellam. “I like that I can be open with my ideas and that even though we’re a big company, we’re still a small company where everyone knows each other. I like that my job allows me to be creative and that we reach such a large audience.”

Ellam does a lot of test shoots, but she also often appears as the main talent for the videos, hosting shows like Third Wheel and Dream Date with Brent Rivera. Their audience is drawn in by social media followers which is why having influencers on the channel are so important.

“The first time I hosted was very nerve racking because you’re in the office with everyone around you and you don’t want to mess up or take too long. But it always runs smoothly and the crew is amazing and very reassuring,” said Ellam. “It’s a good feeling because everything we put out is positive and it’s something I’m very proud of. I’m especially proud when a topic that I pick ends up with very high views because it’s something I was trusted to do and I was successful at it.”

Ellam’s followers are always eager to view her videos that she hosts or writes for Awesomeness, and she says it allows her to truly be connected with her audience.

“When I host or I’m a talent on the show I think it helps a lot because I can promote it on my social media platforms. I’m closer to our demographic and my followers are also the same demographic,” she concluded.

You can check out the Awesomeness TV channel here.

Director and producer Ron Grebler is the real deal while showcasing real food

Ron Grebler is a storyteller. He is a creator. He is a filmmaker. He uses his creativity and imagination to transport others to different places and times. Grebler uses his talent to captivate audiences. As both a Director and Producer from Toronto, Ontario, Ron Grebler has done it all.

With fans around the world, Grebler’s work has been appreciated by many. Just last year, his promotional video for the immensely popular Netflix series Stranger Things went viral, building up anticipation for the show. He has directed and produced several successful commercials, including the innovative campaign for Axe Hair Products on Canada’s MuchMusic, and commercials for Belair Direct, Fuji Instax, and We Day.

“I would like to think that I strive for ‘quiet storytelling’, letting the idea unfold in visual images rather than be heavily driven by dialogue or voice over narration. This is the path more rarely travelled in the heavily direct messaging style of the commercial world, and often embraced by branded content. Visually, there’s something fascinating to me about extreme close-ups with limited depth of field. That perspective can take the subject and add a dimensionality to it that’s almost abstract, which I believe connects with viewers. Given that I work in the commercial world, it’s not often that I can use shots like these, but at the right moment, they can really make a spot pop. I’m very cognizant of color and contrast. There is high pressure when creating a commercial because ultimately, it’s about ‘selling’ and for many viewers there is a reticence to that. That’s why I always try to layer a spot with cues for the unconscious mind to find them entertaining, engaging and if possible, playful,” said Grebler, describing his style of directing.

With such a commitment to his craft and an appreciation of the nuances, it is no doubt as to why Grebler is considered one of the best. When working on a promotional video series for Thermador, Grebler showed his abilities to go beyond what is typical, and create something revolutionary. Real Food with Thermador was a four-part web series that was an early foray into the world of online branded content video featuring celebrity chef Jamie Kennedy.

“There was a very unique approach in the development of this project as it was meant to truly be branded content, meaning we weren’t pushing the ‘hard sell’ of Thermador products,” said Grebler. “It was really meant to focus on passion for locally grown seasonal ingredients, especially as perceived through the eyes of celebrated chef Jamie Kennedy.”

The series was shot similarly to an HGTV show or a Food Network program, educating viewers as well as entertaining. Acting as both producer and director for the project, Grebler’s vision was imperative to its success. Mike Codner, former Studio Manager with DDB Canada , sought-out Grebler to be the director and producer, knowing of his creativity, work ethic and passion for the job.

“Ron has a flexible approach to production, whether it’s a big budget or small, he treats it with the same respect. He’s a director and producer first, but he sees the big picture in terms of the clients’ needs and the reality of working within budgetary constraints. He’s passionately engaged in the process, from pre-production through the shoot and will sit in on all post production too. He takes ownership of all that he does,” said Codner.

The campaign was very successful and won both the International Association of Business Communicators Gold Quill Award and Ovation Award, the Canadian Marketing Association Award, and the Canadian Public Relations ACE Award. Grebler says he didn’t even consider awards while making the video, he just wanted to focus on the client’s goals while making something visually outstanding.

“Honestly it felt odd at first. I was told we were nominated and I kind of shrugged my shoulders. The agency told me that it was a bigger deal than I realized and when we won I was quite proud. Maybe I was naïve but I had no idea how important it was to win awards,” Grebler laughed.

Taking on the vital roles of director and producer, Grebler was responsible for implementing his vision. By making the videos appear like a television show it helped connect the audience to the product in a way that other commercials couldn’t. The videos were made in 2008, and in those early days of branded content, it was essential that the video not feel like a commercial. By giving viewers compelling content, great visuals and passionate discussion about the topic of real food, Grebler knew they’d be engaged. When the chef ended up describing some of the specific Thermador products, it was part of the flow of the show and made sense, not just like a ‘stop-and-sell-the-product’ moment.

“It was flattering to be selected to work on this kind of programming. After the scripts were written, it was less about thinking and more about doing. We had a lot of locations to cover in only a few days, so it was about maximizing our time and getting the most powerful content. It wasn’t until the edit that I really grasped how seamlessly everything cut together and that it really flowed like a segment for a TV show, nothing at all like a commercial,” Grebler described.

Grebler also succeeded in making the videos a work of art. Shooting in picturesque Prince Edward County, venturing from Jamie Kennedy’s to an artisanal cheese factory, he set up each shot to have stunning imagery. The outdoor shots showcased the perfect late summer weather, from the golden light over a tomato farm to mouth-watering close-ups of prepared dishes. The passion and depth of knowledge shown by on-camera talent Jamie Kennedy and those he would speak with also shone through.

“It was a great pleasure working on this because it was as much an on-the-fly learning process about local foods and farming and food production as much as it was the logistics of video production. We had a small and very talented crew and we had to think on our feet quickly because of limited access and time at the locations as well as working with real people. I trusted them completely and the visuals and content we got was quite captivating while engaging in passionate conversations about food with local farmers and artisanal cheesemakers,” he described.

Working with a celebrity chef and farmers was initially concerning for the director and producer, however, as he was concerned about their ability to articulate in a way that would connect with audiences. Grebler eventually learned a valuable lesson that he carries with him today.

“Find someone’s passion when you’re speaking with them and they will give you gold,” Grebler concluded.

Watch Grebler’s work on the first episode of Real Food with Thermador here.