We’ve all spent time (maybe too much time) surfing the internet and looking at random videos. While it is admittedly a time snatcher, compared to channel surfing it’s much more expeditious. This ubiquity of videos is often used by those of us who are looking for new entertainment or as an addition to our favorite programs. You can’t deny that you have found yourself on a social media platform or YouTube going down the rabbit hole which would eventually lead to you programming your DVR, downloading the season of a show, or heading to your local theater. These videos are promotion; we know it and the producers of these videos know it. There’s a science to making such a brief production interesting enough to capture and hold our attention. Editors like Vishnu Perumal are master of this. They have an algorithm in their genetic code which allows them to create a cut that will make us follow them right down the path. Vishnu was in charge of the social media operations for “COPS” where he edited numerous promos and interviews for the four time Emmy Award nominated series.
As a decades long production, “COPS” is a guilty pleasure for many, Perumal included. As a longtime fan of the show, he admits that it was a surreal experience to be working and seeing the iconic logo and the song (everyone knows it) on his computer screen. Vishnu was tasked to cut selected scenes from each week’s episodes. His audition for the production would be the template for his role. Karen Hori (Head of Production for Langley Productions, “COPS”) was impressed by his reel (specifically on “Sexcapades”), invited Perumal to meet and spontaneously asked him to cut a quick 3-minute interview of a Police Officer narrating and explaining his process as he arrived at a domestic disturbance call. She was immediately impressed with the spot and offered Vishnu the editing position.
One might assume that “COPS” producer and show runner (Zach Ragsdale) would want sensationalized content to capture the attention of viewers. Vishnu reveals that this was not the goal. He remarks, “I would approach the edits in the promos and interviews generally the same as I would for all my other projects in that I would first and foremost focus on the story and making it the most interesting piece of content that I could possibly create. The show is primarily focused on the police officers, so each web cut had to convey the entire story in a one to two-minute sequence. The focus was on telling the story in the way it always has; the way that audiences/fans have always watched it and enjoyed it. There was a sort of template, but a template that made sense. The show was all about the cops and it was important to focus on them and their duties. We didn’t want to stray away from that formula.”
As any fan of the TV series would expect, viewing countless episodes is both a shocking and oddly amusing experience. The program depicts both the sobering and ridiculous elements that occur day to day in the careers of these public servants. The temperament of the show is carefully crafted and is a major component of why “COPS” has been so successful. The news presents these types of stories but lacks the emotional quality that “COPS” so adeptly delivers. Editing these smaller productions, Perumal needed to assimilate to this tone while viewing the uncut and raw versions of them. Creating these presentations for social media platforms gave Vishnu deeper insight as to what the public finds so enticing about the program. “I think social media has had a huge impact on the entertainment industry, allowing fans and viewers a sense of community for their favorite shows. Managing the website, Facebook group and the YouTube channel, I discovered that there are many people out there who are huge fans of the show and will genuinely interact and show their support whenever they can. Social media provides the immediate feedback that there are genuine fans out there and it keeps a show relevant. Before social media, the only way to really figure out if a show is popular was through the ratings system. But now with social media, it vocalizes the popularity of a show directly through its fans, which is beneficial in having a show run for so long.” states Perumal.