Tag Archives: Web Series

Andrea Mercado designs detailed and memorable characters for cartoon web series

Andrea Mercado has been an artist for as long as she can remember. She had no distinct memory of the first time she held a pencil, ready to begin drawing; for the Peruvian native, it was her natural instinct to create. She was inspired growing up from her grandmother, a talented artist, and other family members with similar talents. She was encouraged to continue pursuing her dream as she aged, going from crayon drawings as a child to detailed illustrations. As she grew, her love for the arts transformed into much more, and she began to take a keen interest in both animation and graphic design.

“As a kid, and even now as an adult if I’m honest, I loved watching cartoons and was constantly drawing the characters. I even made my own paper dolls and comics about them,” said Mercado.

Now a sought-after Graphic Designer and Animator, Mercado spends every day living her childhood dream. Whether working on passion projects, like her viral film PINOF Animate! or her current work with the leading animation and design company Fractl, Mercado impresses the masses with her many artistic talents and sheer drive.

In many cases, Mercado also allows others to see their dreams come true while doing just that for herself. This is just the case when she teamed up with Mark Udarbe, a software developer with a passion for animation and characters, who commissioned Mercado to animate character-introduction videos for his indie online comic web-series called Paradigm Spiral. Ubarbe contacted Mercado directly after being vastly impressed with her portfolio.

“I like that Mark took the chance to create something of his own. He had a story and characters and wanted to bring them to life, and that is something every storyteller and animator should aspire to do in their lifetime. I think it’s important to have projects like this because it inspires other people to create their own. It has even inspired me to make more films in the future,” said Mercado.

Paradigm Spiral explores Techoon City, a marvel built from the efforts of humanity and an alien anthro race known as the Kin. Many different types of people have come to this city for their own reasons: Aura Sarim, a young mage, seeks to change the future. Riselle Suna, Kin commissioner of the police force, desires a place to call home. Dreyc Hawking, a novelist, hopes to find inspiration for his next book. Discover how all their stories come together in the series.

“I wanted to work on this project because it has always been my dream to be a part of something big. And an indie animated show is something big. The story, the characters, and the setting all had great appeal, and that motivated me to work on this even more,” said Mercado.

On top of animating the characters, Mercado was also in charge of creating the logo for the series, the web design, and the Kickstarter and social media graphics. After that, she also created the icon and header for Mark’s personal Twitter.

“As a freelancer, Andrea is very professional. She is able to keep regular communication and was very accommodating to schedules. It was not difficult to get her up to speed and have her work on different parts of the art pipeline. If possible, I would look forward to working with her again,” said Mark Udarbe, Developer at Kroger.

Mercado was absolutely essential for the animation and continued success of Paradigm Spiral. Her work animated the characters, and her graphics have not only promoted the series and the website, but Udarbe himself.

Mercado continues to have success as both a graphic designer and an animator, with many more upcoming projects to look forward to. She loves expressing her creativity and versatility with her work, and Paradigm Spiral is just one example of what a talent she is. She encourages all those looking to follow in her footsteps not to give up on their dreams, and not to be afraid to create their own work whenever possible.

“I would encourage anyone to work on their own projects since they are young and start building a portfolio. Because the world is so competitive nowadays, you have to be willing to challenge yourself and constantly improve both your technical and artistic skills. Get acquainted with the software being used in the industry. This is very important because it will be your main tool when working,” she advised. “Other than that, work hard and be curious, eager, accountable, and responsible; because that’s the kind of person everyone would like to work with.”

You can check out Paradigm Spiral’s website to stay up to date with this fun series.

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Editor Roma Kong shows of beauty of nail art with iconic Disney characters

Editing, to Roma Kong, is like a simultaneous combination of surgery and magic. When she gets footage, she reviews the script and gets an idea for the direction of the story. That is when she starts cutting, splicing things together, and moving things around, until every part is put together, telling a clear story; that is the surgical aspect. When it comes to the magic, Kong believes that part comes in two ways. The first being that each story must evoke a certain feeling in the viewer, so it’s not only cutting and putting things together, but also adding emotion to it, whether this be through the music, the rhythm, the speed of the cuts, etc. The second, more often than not, is transforming the footage that may not tell the story they want and making it what they need, without any reshoots or work from the crew. That is where the real work for a film editor comes into play, and that is when Kong truly shines.

Born and raised in Lima Peru, the in-demand editor has impressed the masses with her work. She often collaborates with renowned production companies like Nickelodeon, with work on their online video series BTS Nickelodeon and Inside Nick, as well as Disney.

With Disney, Kong edited DIY Disney, an online series that allowed audiences around the world to see just what she is capable of. The videos amassed over 11 million views, and featured various crafts that viewers could partake in, offering simple and fun instructions using Disney films and characters. She also created another video titled “Disney California Adventure Food Crawl”, effectively launching the Disney Eats brand. She is quite the formidable editor.

“I would say my style of editing is very fluid, dynamic and fun. As a filmmaker, I strive to entertain the audience, so when I edit, telling a good entertaining story is the priority. I also love for cuts to be seamless, so I pay close attention to movement and try to make really smooth transitions between shots, even when making pop videos. I also work very fast which is something the people I’ve worked with have always appreciated,” said Kong.

Kong has a close working relationship with both Nickelodeon and Disney and is often the companies’ first editing choice when they have an innovative new online project to pursue. In 2017, Kong continued her work with Disney on their TIPS Disney series, featuring different videos showing the intricate work behind nail art, using some of Disney’s most celebrated productions.

“I think these videos really help bring more attention to a form of art many don’t really consider art. They allow the audience to truly appreciate the intricacy of the work these artists do. They give Disney fans great ideas on how to show their love for their favorite characters in very stylish ways, and they inspire other artists to create their own version,” said Kong.

The videos feature many beloved Disney film and television productions, as well as iconic characters. These include High School Musical, Mickey and Minnie Mouse, Moana, Coco, Beauty and the Beast, and more. They were published through Disney’s expansive social media platforms, including YouTube, Facebook, and Instagram. Together, they gathered over 7.6 million views.

“Seeing the comments from the audience on the videos and realizing how much they love them is heartwarming. Seeing people post about their own versions of what we showed them, is amazing. Reminds you that you’re not only making things for people to watch and forget about, people actually truly love these movies and characters and love showing their love for them and your video can persuade them to make something that they hadn’t thought about before,” said Kong.

Kong’s talent as an editor is evident in the TIPS Disney videos. She is very good at editing with music beats and for Disney Style, the Digital Brand that Tips Disney falls under. Her colleagues and her audience enjoyed the rhythm Kong put into the videos and how, by doing a very musical type of editing, made them fun and entertaining to watch. Because she has a very good eye for art and style, she knew exactly what the best shots were and what made the art look the most stylish and vibrant it possibly could. She understood the vibe of the brand very quickly and knew exactly what the executives wanted before they even knew themselves.

“I loved watching the intricate process of nail art in such a detailed way. I was constantly mesmerized by how hard it is to do, and I found myself with a lot more respect for nail artists. It’s such a great art and they’re all so talented. And also, being able to play with scenes from some of my favorite movies and use them to create something new was so much fun,” said Kong.

Kong worked on TIPS Disney from October 2017 to December 2017. It was an amazing experience for the editor. The Disney Style brand is her favorite out of all the Disney Digital brands. Making multiple videos for it was a great opportunity. The audience loves their content and as a result, the brand has a lot of engagement, and as an editor, making content that a lot of people would appreciate, and love was something that truly made the experience for Kong. It’s a fun brand to work for and it fits her editing style perfectly.

“Disney is the holy grail of the entertainment industry. Working for them is like hitting the jackpot of companies you can put on your resume. Being able to do that and have a Walt Disney Company ID with your picture on it, walking into the Studios with no problem at all is quite the dream come true,” Kong concluded.