Andrea Mercado designs detailed and memorable characters for cartoon web series

Andrea Mercado has been an artist for as long as she can remember. She had no distinct memory of the first time she held a pencil, ready to begin drawing; for the Peruvian native, it was her natural instinct to create. She was inspired growing up from her grandmother, a talented artist, and other family members with similar talents. She was encouraged to continue pursuing her dream as she aged, going from crayon drawings as a child to detailed illustrations. As she grew, her love for the arts transformed into much more, and she began to take a keen interest in both animation and graphic design.

“As a kid, and even now as an adult if I’m honest, I loved watching cartoons and was constantly drawing the characters. I even made my own paper dolls and comics about them,” said Mercado.

Now a sought-after Graphic Designer and Animator, Mercado spends every day living her childhood dream. Whether working on passion projects, like her viral film PINOF Animate! or her current work with the leading animation and design company Fractl, Mercado impresses the masses with her many artistic talents and sheer drive.

In many cases, Mercado also allows others to see their dreams come true while doing just that for herself. This is just the case when she teamed up with Mark Udarbe, a software developer with a passion for animation and characters, who commissioned Mercado to animate character-introduction videos for his indie online comic web-series called Paradigm Spiral. Ubarbe contacted Mercado directly after being vastly impressed with her portfolio.

“I like that Mark took the chance to create something of his own. He had a story and characters and wanted to bring them to life, and that is something every storyteller and animator should aspire to do in their lifetime. I think it’s important to have projects like this because it inspires other people to create their own. It has even inspired me to make more films in the future,” said Mercado.

Paradigm Spiral explores Techoon City, a marvel built from the efforts of humanity and an alien anthro race known as the Kin. Many different types of people have come to this city for their own reasons: Aura Sarim, a young mage, seeks to change the future. Riselle Suna, Kin commissioner of the police force, desires a place to call home. Dreyc Hawking, a novelist, hopes to find inspiration for his next book. Discover how all their stories come together in the series.

“I wanted to work on this project because it has always been my dream to be a part of something big. And an indie animated show is something big. The story, the characters, and the setting all had great appeal, and that motivated me to work on this even more,” said Mercado.

On top of animating the characters, Mercado was also in charge of creating the logo for the series, the web design, and the Kickstarter and social media graphics. After that, she also created the icon and header for Mark’s personal Twitter.

“As a freelancer, Andrea is very professional. She is able to keep regular communication and was very accommodating to schedules. It was not difficult to get her up to speed and have her work on different parts of the art pipeline. If possible, I would look forward to working with her again,” said Mark Udarbe, Developer at Kroger.

Mercado was absolutely essential for the animation and continued success of Paradigm Spiral. Her work animated the characters, and her graphics have not only promoted the series and the website, but Udarbe himself.

Mercado continues to have success as both a graphic designer and an animator, with many more upcoming projects to look forward to. She loves expressing her creativity and versatility with her work, and Paradigm Spiral is just one example of what a talent she is. She encourages all those looking to follow in her footsteps not to give up on their dreams, and not to be afraid to create their own work whenever possible.

“I would encourage anyone to work on their own projects since they are young and start building a portfolio. Because the world is so competitive nowadays, you have to be willing to challenge yourself and constantly improve both your technical and artistic skills. Get acquainted with the software being used in the industry. This is very important because it will be your main tool when working,” she advised. “Other than that, work hard and be curious, eager, accountable, and responsible; because that’s the kind of person everyone would like to work with.”

You can check out Paradigm Spiral’s website to stay up to date with this fun series.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s