Tag Archives: Makeup Artist

The Artist Life with Frances Folies

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There are layers in the meaning of the word “artist.” These are important because the difference between being skillful at your craft and possessing this AND an expansive vision for its possibilities is what separates talent from true artistry. The latter describes Fraukje Van De Wiele aka Frances Folies. An artist can be anyone from a painter to a pastry chef; Fraukje’s work as a makeup and hair artist displays the traits that make her an internationally recognized leader in her field. Print and the exponentially increasing digital formats which exhibit the world’s many interpretations of style & fashion have given this Belgian born talent the opportunity to expand the many “beauty dialects” of our time. From celebrity models, to fashion influencers, and everyday people, Frances Folies has become an important part of the evolving discussion of what defines beauty. More importantly to her, it’s a way of presenting the strength and importance of women today.

Every artist is part historian. As they say, “You must know the rules to break them.” Francisco Valencia’s Elegant magazine (the online version of which is Mith Magazine) featured Frances’s work with Belgian photographer Babeth Albrecht in the photo essay titled “Pink Inception.” Albrecht’s minimalist approach found a counterpoint in Folies lively yet sparse use of color. Frances remarks, “Nature is a major inspiration to me. Though I lean towards the dramatic, the beauty in small things can be quite impactful. Flower petals, landscapes; these things can go unnoticed until something focuses your gaze on them. This is when you take notice of the majesty of nature. It’s peaceful and powerful.” “Pink Inception” displays the spectrum of Folies work as she exercises subtle restraint yet still manages to infuse Albrecht’s framing with flourishes of chromaticity.

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Folies finds her true north in looks that are the inverse of self-conscious, at least in regards to a visual demeanor. Women are not a monolith. There is no single accepted definition of what makes a woman feminine or attractive; nor should there be. Frances holds the contention that a woman is perhaps most powerful when her look is strikingly feminine. As she states, “It’s important to celebrate femininity in all forms. I love the over the top Glitter & Kitsch of Burlesque. I always tend to create something dreamy, girly, glamourous, and pretty; however, I also like to clash and contract in styles. I’ve been drawn to it since my youth. It’s about claiming who you are. I can love Hip Hop just as much as 50’s Jive; beauty and personal expression should not be any different.” Vetting Folies acclaim in this approach, model Gia Genevieve specifically requested Frances as her makeup artist on the photoshoots which created Gia’s 2018 pin-up calendar. Known for gracing the covers of major publication like Galore Magazine and Playboy (in which she was also featured), starring in music videos like “Now That You’re Gone” by Grammy-Award winning band The Raconteurs, and a massive Instagram following, Genevieve has come to define this retro approach to modern beauty. Photographed at the iconic Madonna Inn, the photos are a benchmark for Vintage glamour style in the 2010s.

The strength of a true artist is in their vision and its relevancy, rather than attaching themselves eternally to one form. Displaying her versatility, Folies recently worked on a photo shoot for the French photo art publication Normal Magazine. US photographer Paul Zhen enlisted Frances for the project which took place directly across from the Louvre in Paris. Surrounded by the original 19th century décor, four models (@CharlineMuse, @alexandrazimny, @tanyachubko, @chloejasmincjw- British- X factor finalist UK 2014) appear in garb inspired by the era of Marie Antoinette. Reminiscent of a period that coveted class and formality above all, Frances recreation of the look somehow infuses a modern attitude with this classic look. The delicate nature of combining such contrasting ideals in a cohesive manner is not to be understated or under appreciated. The stunning handmade period inspired dresses featured in the photos were created by the famous @Ritual_official. This re-einvisioning of historical style between Zhen, Frances, and @Ritual_official features the drama of late 1700’s France with the titillating color of present day. Even in this traditional setting, Frances has found collaborators who are empowered by her exciting presentation.

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While it isn’t the most discussed component of an artist’s personality, responsibility is one found in the greats. Frances has no misconceptions that her work as a makeup artist supersedes the importance of the commerce taking place in a majority of the industry. Even makeup can’t compete with specialized filters and the kind of pressure placed on women to reach an impossible standard of beauty. To offset this, Frances reveals, “That’s why I offer from several times a year professional photoshoots in collab with a female photographer who has the same goal to prove to everyday women that they also can be as glamorous as professional models. After this type of photo session, the female clients go home with lots of confidence and feel good about themselves. This is part of why I love my job so much. Not only do I want to create visual magic but, I also love to give everyone a good feeling about themselves. It feels great to make them happy and see that sparkle in their eyes when they look in the mirror at themselves when hair-and make-up is done. That is truly the biggest satisfaction of my job, that feeling of enjoying beauty in all its shapes and forms.”

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(All photos courtesy of Lesley Hoste)

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Allison Giroday on the excitement of collaborating with idol Odette Sugerman

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Allison Giroday

When an average human being looks at another individual, they tend to see a face looking back. Two eyes, one nose, a pair of lips, etc. When makeup artists look at another human being, however, they see something entirely different. They see a blank canvas, an open opportunity. They see creases, open spaces, and unique bone structure. They see potential color complements and areas for emphasis. They are inspired by a clean face. Inspired to create; inspired to change; inspired to bring about an inner beauty, hidden from within.

“I love immersing myself into the creative world. I get to meet so many fascinating, passionate people along the way who share in my understanding of hard work and drive. It’s so inspiring, but also very rewarding. Getting to help my audiences put their best face forward is in my blood. It feels as important to me as it does to them and I find myself so motivated when I see photos of them looking confident and fierce, killing it with their image and their talents. It’s the greatest thing on earth to know that there is a job out there where you can do someone’s makeup and get paid for it. I love it so much that even if I couldn’t make a living off of it, I’d need it on the side. It feeds my soul,” raved Giroday.

When highly esteemed makeup artist Allison Giroday sees a face without makeup, she is driven to show the world what she can transform it into. Her years of fruitful experience have earned her the luxury of understanding how to complement skin tones, how to hide skin texture, and how to provide her clients with the confidence to face the world and look great doing it. Contrary to popular opinion, Giroday sees makeup as a way to enhance an individual’s beauty from within, as opposed to creating a false sense of self-worth through a mask of makeup. She is energized by the way in which her profession allows her to help men and women all over the world be the best version of themselves.

Like many other makeup artists, Giroday surrounds herself with images and platforms that offer her ideas for creating new makeup looks. Growing up, she covered her walls with images of Guess Models and celebrities like Pamela Anderson, offering herself inspiration to one day make up the faces of other famous models. They were her biggest inspiration at the time, and they are the reason that she had to pinch herself when she was able to connect with world renowned photographer, Odette Sugerman. Sugerman is a household name in the fashion industry, having shot for the likes of Kate Beckinsale, Paris Hilton, Hugh Hefner and several other famous celebrities.

Sugerman’s style is unique, yet recognizable anywhere by her fans. For this reason, Giroday knew that if she wanted to work with Sugerman, she’d have to take matters into her own hands. Proactively, Giroday contacted Sugerman, providing her with samples of her artistry and detailing the flare she thought she could add to Sugerman’s work. To her avail, Sugerman absolutely loved her work and despite the fact that, at this point, Giroday had been freelancing for only a year, Sugerman invited her to get further acquainted and to discuss the type of photoshoots they could work together on. For Giroday, it was a dream come true and even today, she still considers it to be one of the highlights of her career.

“You can’t shoot with just anyone, you have to have the creative chemistry. We complement each other so incredibly well,” Giroday said.

For their project together, Giroday and Sugerman travelled around Vancouver Island with an up-and-coming model. One look at the model’s pillow lips and flawless complexion had her creative juices flowing and she was eager to get her brushes blending. Together, Giroday and Sugerman developed a concept to work toward, transforming their model’s look to appear as a wild, sassy, femme fatale. Given Giroday’s love for female empowerment and embracing the beautiful shapes and sizes that comprise the female population provided her with a vision to work toward.

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Odette Sugerman, makeup by Allison Giroday

“Once we determined the nature of the look we wanted to go for, we got to work. I prepared our model’s skin, giving it a satin finish and then counteracted it with a bold brow. With a jet black liquid liner, I applied a thick, dramatic wing which extended beyond the corner of her eye for a sexy, cat-eye effect. I wanted the liner to make a statement and to be the focal point of the look. In combination with her platinum hair and blue eyes, she really projected the sexpot, classic “Guess girl” image that Odette wanted to see,” detailed Giroday.

Giroday can often be credited for much of the success her work brings to a project; however, in this particular case, Giroday was undoubtedly instrumental in the fact that their model caught the eye of fashion emperor, Paul Marciano. The model later booked a job with Guess and feels fortunate to have had talented visionaries like Giroday and Sugerman on her side.

Getting to work with one of her idols was extremely important for Giroday on both a personal and professional level. She loves the opportunity that her job provides her to work with other talented, like-minded creatives, but also the fact that they can have fun together while they do what they do best. Their individual styles and personalities are a strong match, allowing them to produce exceptional work together and to show the world what they’re really capable of.

“Creative success really has so much to do with the people you’re working with. You want to be around great energy. It was a beautiful setting with amazing souls all doing what we love. I mean it doesn’t really get much better than that,” she concluded.

 

Makeup artist Jen Tioseco shows off natural beauty to Saucony shoot

Jen Tioseco is an artist. A face is her canvas, makeup is her paint. She uses her brushes to create something beautiful, or to completely change the way someone is perceived. It takes a certain skill to completely alter someone, making them unrecognizable, or just simply enhancing natural features that someone already possesses, and that is what makes Tioseco so sought-after. She is truly one of British Columbia’s best makeup artists.

Tioseco has worked with many prominent individuals throughout her career, and her work has been seen by millions across not only Canada, but the rest of the world. She has worked with the popular singer Dani LeRose, and did the makeup for two of her recent music videos. Last year, she worked on several editorials for the edgy magazine ION, showing off her innate talent. She even did the makeup for television personality George Stromboulopoulos.

“I am a huge fan of his show, and getting him stage ready and chatting with him about the charity he was representing was incredible. While men’s makeup may not seem creative, it actually is. You are working around stubble or a 5 o’clock shadow, under eye circles and blemishes, all while trying to give the illusion that they aren’t wearing any makeup at all.  Trust me, it’s a skill,” Tioseco described.

Those shopping at Saucony have the chance to see Tioseco’s fine work. Last year, she worked on their newest campaign, which is still in all of their stores. The renowned American athletic shoe manufacturer offers a variety of shoes, such as running, trail running, racing, walking, and a college collection. The shoes are designed for the main purposes of racing, running, and walking. Tioseco was already a fan of the brand, so when she had the opportunity to utilize her skills on their campaign, she was all for it.

“I had worked with the Creative Director, Jessica Law, on a Google shoot earlier in the year.  Having loved working with her and being a fan of Saucony runners, I knew it would be a fun shoot,” said Tioseco.

The shoot required Tioseco to overcome a difficult challenge for many makeup artists: making someone look completely natural while still wearing makeup. This, however, was not a problem for someone as seasoned as Tioseco. While it was not the most creative shoot she has worked on, she always enjoys making someone look their best naturally without it looking like they are wearing makeup.

“Trust me 95 per cent of the time the no makeup look is much more difficult to achieve, making it more fun to execute,” she said.

Jessica Law reached out to Tioseco after being impressed with her work on their previous shoot. Law needed a makeup artist with a high level of professionalism and attention to detail, and she immediately brought Tioseco back on board to work alongside her once more.

“Jen’s professional yet fun attitude is an amazing energy to have on set. She knows how to work in a timely and organized manner, while staying calm and positive. Jen’s ability to adapt to a situation is so refreshing.  If it’s a last-minute look change, or a change in the schedule or location, Jen always stays calm and gets the job done,” said Jessica Law.

The models on the shoot were true athletes, making the campaign more authentic, but causing some problems from the makeup perspective. Both athletes suffered from acne. However, Tioseco was able to cover up any marks so they appear to have no makeup on.

“I was able to cover their imperfections in a way where they didn’t feel like they had a lot on their face, but they could run and sprint for photos with confidence,” Tioseco described.

In addition to makeup, Tioseco was also responsible for doing the hair on the shoot, something she does not often get to do. Again, simplicity was key, and she had to make a traditional ponytail. This may sound simple, but having it perfectly frame the athlete’s face, and getting it at the right height, is actually quite a challenge. Again, despite not often doing hair, Tioseco’s adaptability shone, and the hair was perfect. She always enjoys taking on extra responsibilities.

“I actually got to do some special effects on this project. I love dewy sweaty skin, so I was very excited I got to break out the glycerine and recreate drops of water on the skin,” she said.

Not only was the work fun, but the location of the shoot also made the project extremely memorable for the makeup artist. Originally from North Vancouver, she travelled further north in British Columbia to Squamish, a stunning town filled with mountainous views.

“There was still snow on the ground and we go to hike the lookout where we shot. It was so beautiful and the team was so amazing, you forgot that it was freezing outside,” she said.

No matter what she is doing or where she is working, Tioseco loves being a makeup artist. And with such talent, it is no doubt why she has seen such success throughout the entirety of her career.