Jen Tioseco is an artist. A face is her canvas, makeup is her paint. She uses her brushes to create something beautiful, or to completely change the way someone is perceived. It takes a certain skill to completely alter someone, making them unrecognizable, or just simply enhancing natural features that someone already possesses, and that is what makes Tioseco so sought-after. She is truly one of British Columbia’s best makeup artists.

Tioseco has worked with many prominent individuals throughout her career, and her work has been seen by millions across not only Canada, but the rest of the world. She has worked with the popular singer Dani LeRose, and did the makeup for two of her recent music videos. Last year, she worked on several editorials for the edgy magazine ION, showing off her innate talent. She even did the makeup for television personality George Stromboulopoulos.

“I am a huge fan of his show, and getting him stage ready and chatting with him about the charity he was representing was incredible. While men’s makeup may not seem creative, it actually is. You are working around stubble or a 5 o’clock shadow, under eye circles and blemishes, all while trying to give the illusion that they aren’t wearing any makeup at all.  Trust me, it’s a skill,” Tioseco described.

Those shopping at Saucony have the chance to see Tioseco’s fine work. Last year, she worked on their newest campaign, which is still in all of their stores. The renowned American athletic shoe manufacturer offers a variety of shoes, such as running, trail running, racing, walking, and a college collection. The shoes are designed for the main purposes of racing, running, and walking. Tioseco was already a fan of the brand, so when she had the opportunity to utilize her skills on their campaign, she was all for it.

“I had worked with the Creative Director, Jessica Law, on a Google shoot earlier in the year.  Having loved working with her and being a fan of Saucony runners, I knew it would be a fun shoot,” said Tioseco.

The shoot required Tioseco to overcome a difficult challenge for many makeup artists: making someone look completely natural while still wearing makeup. This, however, was not a problem for someone as seasoned as Tioseco. While it was not the most creative shoot she has worked on, she always enjoys making someone look their best naturally without it looking like they are wearing makeup.

“Trust me 95 per cent of the time the no makeup look is much more difficult to achieve, making it more fun to execute,” she said.

Jessica Law reached out to Tioseco after being impressed with her work on their previous shoot. Law needed a makeup artist with a high level of professionalism and attention to detail, and she immediately brought Tioseco back on board to work alongside her once more.

“Jen’s professional yet fun attitude is an amazing energy to have on set. She knows how to work in a timely and organized manner, while staying calm and positive. Jen’s ability to adapt to a situation is so refreshing.  If it’s a last-minute look change, or a change in the schedule or location, Jen always stays calm and gets the job done,” said Jessica Law.

The models on the shoot were true athletes, making the campaign more authentic, but causing some problems from the makeup perspective. Both athletes suffered from acne. However, Tioseco was able to cover up any marks so they appear to have no makeup on.

“I was able to cover their imperfections in a way where they didn’t feel like they had a lot on their face, but they could run and sprint for photos with confidence,” Tioseco described.

In addition to makeup, Tioseco was also responsible for doing the hair on the shoot, something she does not often get to do. Again, simplicity was key, and she had to make a traditional ponytail. This may sound simple, but having it perfectly frame the athlete’s face, and getting it at the right height, is actually quite a challenge. Again, despite not often doing hair, Tioseco’s adaptability shone, and the hair was perfect. She always enjoys taking on extra responsibilities.

“I actually got to do some special effects on this project. I love dewy sweaty skin, so I was very excited I got to break out the glycerine and recreate drops of water on the skin,” she said.

Not only was the work fun, but the location of the shoot also made the project extremely memorable for the makeup artist. Originally from North Vancouver, she travelled further north in British Columbia to Squamish, a stunning town filled with mountainous views.

“There was still snow on the ground and we go to hike the lookout where we shot. It was so beautiful and the team was so amazing, you forgot that it was freezing outside,” she said.

No matter what she is doing or where she is working, Tioseco loves being a makeup artist. And with such talent, it is no doubt why she has seen such success throughout the entirety of her career.