Francois Angoston has always had one dream. It never was what he would do when he grew up or who he would be with, it was where. He wanted to travel. The Guadelopian native spent his childhood dreaming of seeing the world, and eventually he realized the best way he could live his dream and work hard: modeling. Since that time, he has never looked back, and now is an leader in the industry.
Throughout his esteemed career, Angoston has represented some of the world’s largest stores and brands. He has worked with the world-famous department stores JC Penney and Macy’s, as well as Belk, Bon-Ton, and brands like Pendleton, SanMar, Bonobos and IZOD.
“As a model, it’s a lot about being flexible and ready, to fulfill the client’s wishes and expectations when it comes to how they want you to highlight their clothes. The best way to promote a product is when you can relate to it. I love what I do,” said Angoston.
Angoston’s charisma comes through every photograph he takes, and he has contributed to the success of many campaigns. While working with the iconic shoe company Skechers, Angoston showed what he can do to the world, allowing all to see why he is considered one of the best.
“It’s always been a great experience working with Skechers. When I began to work for them, I met the director and I have to tell you, that she was quite a bit intimidating at first. She even got me a little bit shy,” said Angoston, laughing. “She is a fire ball of energy and she never stops. But you know, when you get to know her way of working through observing, you see that strong, ambitious and big-hearted woman with other eyes. She knows what she wants and there is no way around, but she would always make sure that everyone is happy in the end. I really admire her for being so tough and ambitious.”
Angoston represented Skechers through many different mediums, including television Commercials, print campaigns, catalogues, billboards, and in-store advertisements. He held the leading role of sole model for a print ad campaign the company ran in 2015. He could be seen across the country showing off the Relaxed Fit Footwear collection.
“I liked the fact that working with Skechers offered me a lot of exposure in different sources such as magazines, billboards, TV commercial, catalogs and so on. On set, I worked with a lot of interesting people,” said Angoston.
One of those people was Lindsey Clarke, Vice President of Creative and Advertising at Skechers. Clarke believes Angoston’s talent is one-of-a-kind. She says he has the unique ability to look totally natural and at ease while consciously modeling, a skill that is not easily found. After his first shoot, Clarke was so impressed with Angoston that she invited him back for the 2016 and 2017 campaigns, as well as the television campaigns after seeing the success of the print ads.
“Having worked closely with Francois, I can attest to how commercially invaluable he is. His dashing good looks and extraordinary modelling abilities have established him as a highly sought-after model who brings immediate prestige to any publication, brand, or production he models for. Francois’ stature in the fashion and modeling industries is monumental,” said Clarke. “Though Francois undoubtedly looks exceptional no matter what he is wearing, he is able to combine his professional-looking clothing with the Skechers in such a way that the images emit a strong sense of poise and sureness that few models could pull off.”
This unique talent transcends to all of Angoston’s work. While working in London with the brand Express Gifts, Angoston was able to show a different audience what he is capable of. Express Gifts had seen Angoston before, and knew they wanted him to represent their brand. After meeting him, they were immediately convinced, and he has been working with them for years now.
“I worked a lot already for this client and we are always having a good time. Working with Express Gifts is easy for me, as I exactly know what the client expect from me on how I represent their brand. I shoot E-Commerce content and TV commercials with them. The TV commercials are always a lot of fun. Also I became their ‘Polo Guy‘. They love to shoot Polo Shirts on me, from Superdry to Ralph Lauren,” said Angoston.
Express Gifts is a company based out of the United Kingdom. They have many different brands, ranging from clothing, to greeting cards, gifts, and home and garden items. They are an extremely popular personal shopping service. But most importantly, working with Express Gifts once again gives Angoston that chance to live out his dream.
“At the shootings for Express Gifts, the team is always super nice and we’re always having a great time and good laughs. I get to travel all over Europe. Sometimes I really miss Europe, and especially the food there,” he concluded.