Category Archives: Interview

Filmmaker Hollis Sherman-Pepe on Craft, Creativity, and Her Feature Debut

Though she has become known for dreaming up fantastical worlds and elaborate stories through her work as a filmmaker, Hollis Sherman-Pepe insists she’s not a dreamer, she is a doer. And after looking at all that she has accomplished over the course of her more than two-decade career in the industry, it is a statement one can only agree with.

Writer-Director-Producer Hollis Sherman-Pepe

Hollis began her industry journey as an actress. Over the years she has played a wide range of roles in films such as Between Wars starring Primetime Emmy Award winner Michael Imperioli (The Sopranos), Twenty-Minute Exotic Getaway, Adrenochrome, Green Piece, and series such as NCIS and 1000 Ways to Die.

She wrote, directed and starred in the short film To Quiet My Mind, her directorial debut, which was the Festival Award winner for Best Experimental Film at the California Women’s Film Festival, as well as Valediction, for which she received Best Actress Awards from the Los Angeles Cinema Festival of Hollywood and the Los Angeles International Underground Film Festival, along with the Women Filmmakers Award of Merit from the Best Shorts Competition. In 2021 she also wrote, directed and starred in the sci-fi fantasy film Twenty Minute Exotic Getaway, which took home two Best Sci-fi Awards from the Jim Thorpe Independent Film Festival and Pasadena International Film Festival. Additionally it was the winner of Best Cinematography and Best Set Design at NewArk Independent Film Festival.

One of the aspects that makes Hollis such a unique talent is her curiosity; and it is something that has led her to step outside the path of acting, and explore the myriad of other production roles that bring a film to life. Early on in her career she worked as a production assistant, using the opportunity to learn as much as she could from every department willing to take her under their wing. She says, “I still approach filmmaking this way: ask questions, stay curious, work hard and be proactive.”

In 2015 she started Farmer’s Daughter Productions, a women-helmed production company dedicated to bringing powerful cinematic experiences to the screen. Over the years she has produced numerous award-winning films through Farmer’s Daughter Productions, including YES, the winner of Planet Female’s Best Festival Short Award and Noci Film Fest’s Audience Award and Young Jury Award, A Couple of Secrets, which won the awards for Best Film Trailer at Mindfield Film Festival, the screenplays Foxes, a Semi-Finalist at Richmond International Film Festival and Cordillera International Film Fest, and Right Hand Man, which took home the Bronze Medal Award at LGBTQ Unbordered International Film Festival.

Now, as she prepares to release her first feature film, Tenants of Carver Hill, we were lucky enough to catch up with Hollis for an interview about her creative inspirations, her evolution as a filmmaker, and the deeply personal experiences that helped shape her latest project.

For Hollis, the impulse to tell stories has always been rooted in curiosity. She is fascinated by the space between what we know and what remains unexplained, and that fascination has become a recurring thread throughout her work. “There is far more unknown than known to humankind,” she explains, describing the questions that arise from that uncertainty as a source of endless inspiration.

That curiosity doesn’t stop at the page. Hollis approaches filmmaking as an exploratory process, researching everything from philosophy and science to poetry and the ideas of thinkers who have grappled with the mysteries of human existence. She then looks for ways to weave those discoveries into her stories, often using fantastical beings and supernatural spaces to give physical form to thoughts and emotions that might otherwise remain invisible.

It is perhaps fitting, then, that her first feature would be a supernatural thriller — and even more fitting that it would draw on experiences that are very close to home.

“I grew up in a haunted house,” Hollis says. “I think it was perhaps my destiny to make a cinematic ghost story.”

Film Poster for “Tenants of Carver Hill”

With Tenants of Carver Hill, Hollis has taken those real-life experiences and transformed them into a story that explores the mysterious and unseen while remaining deeply connected to its characters, its setting, and the history embedded within it.

A supernatural thriller, Tenants of Carver Hill follows a stranded young couple who spend the night at Carver Hill, only to awaken the spirits haunting the house — transforming one fateful night into an inescapable nightmare. The film features standout performances by Shelby Hightower (HBO’s Task, Netflix’s Tires), Searra Sawka (Hell House LLC: Lineage), Paden James (Prime’s No Rest For The Wicked) and features legendary opera diva, Maureen O’Flynn and theater luminary, Peter DeLaurier.

Welcome Hollis, such an honor to catch up with you. Can you start by telling us where you’re from originally and when you started getting into film?

I am so grateful to be speaking with you. I grew up in rural Southeastern Pennsylvania, outside of Philadelphia. I was always a very creative child and began writing at a very young age. I wrote my first novella by age ten. By my teens, my first camcorder changed how I saw and interacted in the world. I was obsessed with turning our games of playing dress-up into real stories. I made movies all the time: live action, stop motion, documentary. I simply just loved to shoot what I saw.

I was able to save most of my childhood tapes, digitizing them some years back. One of my favorite early films documented an architectural preservation event on our family farm. I set the whole event to Moby’s album Play, and dragged around a boom box on a 100-foot extension cord as I shot beautiful images of construction against a backdrop of blue sky, puffy clouds, and all these wonderful people who came to celebrate the event. I recently dug out the footage and recut it, using the same music and presented it to my family as a special screening. This absolute nostalgia gem meant as much to them as it meant to me.

How did you know that film would be a part of your life for the long haul? And how has it influenced your life?

I was an actor. As young as preschool, I was determined that acting would be my life’s pursuit. I chased that dream, earning my BFA degree at University of the Arts in Philadelphia and making a move to Los Angeles where I continued the work and the training. I loved being on set and wanted to learn as much as I could about production. I started as a hardworking and eager production assistant, garnering as much knowledge as I could from every department that was willing to take me under their wing. I still approach filmmaking this way: ask questions, stay curious, work hard and be proactive.

The first time I wrote and starred in my own short film was in 2012. In that, I found what I was really searching for, creative fulfillment and control of the narrative. It snowballed from there. In 2015 I started my production company, Farmer’s Daughter Productions. I have been producing, directing and shepherding other filmmakers ever since.

My passion for storytelling and art is in consistent bloom. I find my inspiration in nature, art, books, and in folklore. I go to the movie theater often and watch films across all genres and time periods, finding inspiration and studying — how did they shoot that? The language of film is my vernacular, my orbit. I love talking about both the art and the business of film and I feel incredibly fortunate to be surrounded by an ever-growing circle of filmmakers who support, challenge, and celebrate one another.

Making movies is difficult, expensive and time-consuming. These truths are ever present, but they also make the community around filmmaking all the more meaningful. I believe there is room at the top for everyone. Every artist has a voice that can only belong to them. Cinema speaks on such a deep level, providing hope, catharsis and offering windows into experiences we may never otherwise know. I feel incredibly lucky to spend my life creating within that sphere.

Director Hollis Sherman-Pepe checking the shot

“Tenants of Carver Hill” marks your feature directorial debut. Looking back, what does reaching this milestone mean to you personally and creatively?

I am proud of the work it has taken to get here. I am not a dreamer; I am a doer. My gosh, I have learned so much as a filmmaker over my two-plus decade career and have profoundly grown as an artist. Cultivating my vision and translating it clearly with my team so we can work toward a common goal feels really satisfying. I have never been afraid to ask questions and push my abilities beyond my comfort zone.

Completing a first feature film, particularly one with financial limitations and visual effects demands, feels like an awesome launching pad into the next film and the one after that, and so forth. I intend to keep learning and pushing myself to expand upon what I believe I can create.

Over the past 20 years You’ve worked as an actor, writer, producer, and director. How has your experience in front of the camera influenced the way you direct actors?

Acting is such a vulnerable and beautiful art form. My job as the director is to provide the incubator for the actor to thrive in. As a screenwriter, I love the exploratory aspect. As a director, I like to share the pearls I found along the way with the actors. The pearls include reading material, inspirational art, poetry, music, anything I can offer for their character development. That said, ultimately, I trust them to make unique and honest choices. Often actors will find their own inspiration that they share with me and I then find ways to incorporate their ideas into the story.

As an actor for most of my life, one with a BFA degree and endless training, I have a good eye for what is working and honest within a performance. Sometimes a spark needs a bit of coaxing to become real fireworks and that is when my own training comes out. I love that I can sometimes share the perfect tool from my own toolbox to help an actor realize their fullest potential. I have some absolute favorite acting exercises that I employ behind the scenes. I’ve used them during casting, in rehearsals, and on set to help guide an actor’s sensitivity, connection to co-stars, or even to break a repetitive performance. I would encourage all directors to dive into some acting classes, not scene study, but rather classes that focus on the more subtle aspects of the art.

Sometimes the acting exercises can be physical and I will get right in there with the actor and engage them. The crew on Tenants Of Carver Hill got a real hoot out of watching me jumping and shouting alongside one of the actors. I needed intense frustration and anger from a particular moment, so I got down and dirty with my roots. We jumped up and down to a point of exhaustion. I had him shout the line in my face. I told him to scare me. I would shout it back. We got there. He got there and it paid off tenfold in the cut.

Director Hollis Sherman-Pepe looking through script notes with actor Adam Provo

You often describe your work as exploring the unseen forces that shape our lives. What draws you to stories where mystery, folklore, or the supernatural become a lens for examining human nature?

Unseen forces shaping our lives have been a through line in my work thus far. As human beings, our life cycle is short, and our place in the universe is a marvelous mystery. We are all story tellers; functionally recounting events, replacing lost facts with emotional impressions, as well as inventing explanations for the unknown. From prehistoric cave painters to the legends of the Qing Dynasty, and the traditions of the modern American ghost story, as a species we love to share, imagine and invent. Here on Earth, we are but a pin prick in the vast and ever-expanding Universe. There is far more unknown than known to humankind.

I love the questions that arise from that uncertainty. They give me a reason to research, to read books, papers, and studies written by philosophers, scientists, poets and thinkers. My private holiday is to lose myself in it all, then find clever ways to hide the gems within the stories I build.

Characters interacting with fantastical beings and supernatural spaces gives me an avenue to materialize thoughts and feelings that would otherwise be difficult to see. It opens the door to humanizing concepts and questions. People are marvelously complex. Behavior for most of us is multifaceted. The choices we make are based on morals, emotions and culture. When you introduce spirit realms like magic, faith, consciousness, and new dimensions the possibilities are endless. The supernatural isn’t an escape from human nature, it is a way of looking at it from a different angle.

Although “Tenants of Carver Hill” includes supernatural elements, it feels rooted in history, place, and character. What inspired the story, and what were you most interested in exploring beneath the mystery?

I grew up in a haunted house, so I think it was perhaps my destiny to make a cinematic ghost story. This film became my opportunity to share some of my real-life haunting experiences as well as honor my appreciation for the past.

Tenants of Carver Hill was written specifically for our filming location. Setting the story on a property dating back to the 1700s allowed me to intertwine the real-life history of the house and the Pennsylvania Dutch culture into my story. These early American settlers had their own language, faith, and traditions, and their simple farming lifestyle helped lay the groundwork for the Mennonite communities that followed. I loved the idea that one house could carry all of those eras, lives, and people’s stories vibrating within the walls.

I am fascinated by the idea of destiny versus free will. As modern Americans, we are constantly driven toward success. Our culture is always evolving toward better, bigger, newer, and more efficient. We celebrate the idea that we are free to command our own destiny, but what if we aren’t? What if our position in life was actually predetermined? Like, what if we are part of a much older cycle, a cog in a never-ending wheel, destined to repeat the history of those who came before us?

Our culture prizes youth and beauty. I wanted to play with these roles and expectations, so I set my hopeful heroes in a world that forces them to experience the past, confront duty and preservation. I gave them this challenge but funneled it through a supernatural lens, letting it be enchanting and simultaneously unsettling.

(L-R) Stil of Paden James, Peter DeLaurier, Maureen O’Flynn, and Shelby Hightower conjuring the spirits in “Tenants of Carver Hill”

Your films are known for layered storytelling and richly imagined worlds. What makes “Tenants of Carver Hill” different from other supernatural thrillers audiences may have seen?

I love creating worlds that invite you in, only to later reveal something much darker underneath. Spooky but charming. Warm but secretive. Beauty that fills you with unease. The world of Carver Hill is dreamy. Springtime blooms are as welcoming as the tenants that live there. The perfect misdirection.

I wanted to try something fresh with the look of our ghosts and chose to make them photosensitive. Developing this look with the artist was a lot of fun. The mysterious house was to feel mazelike at times, filled with a collocation of museum-like antiquities and preternatural relics, alive and watching, offering clues to the decades encapsulated within the walls.

I don’t think genre films have to be simple or formulaic. Of course, some formulas work for a reason and Tenants of Carver Hill includes some of those familiar beats and the inevitable “don’t go in there” moments. But ultimately, I love to find ways to break the mold. I’m not a fan of stereotypical characters. I would rather build characters with layers and contradictions. When a character fights with their own belief system or moral code, we as an audience become more invested in the cause and consequence. Watching a complex character make choices is far more intriguing to me.

World building is certainly a specialty for me as a filmmaker. My previous Sci-Fi film, Twenty Minute Exotic Getaway explored a wild variety of environments, from dead planets with suns on the verge of burning out to creatures and ghosts that walked through dimensions that would feel familiar and yet foreign. My unproduced folklore horror scripts also push the envelope of imagination with worlds and creatures. I can’t wait to bring them to life next.

The film incorporates both early American settler history and Native American perspectives, including tailoring your lead character’s background to reflect your lead actor’s Navajo heritage. Why was authenticity so important, and how did those cultural influences enrich the story?

At its core, this ghost story is one about history repeating itself, and memories being alive within the walls. Because the story was site specific, it was important to be authentic with the historical storyline. I wanted the multi-cultural aspects to be organic, not just a flavor enhancer. The male lead is Native American. This felt right for the story because I wanted his connection to the land to be old, an inheritance bestowed for the Settlers arrived, and before the House itself. I left some of the integral parts of his scripted dialogue and action open-ended until we completed our casting. That way my actor could inform some of these choices with their own tribal heritage.

The character is played by a Navajo actor, Paden James. I worked with him directly as well as with a Navajo consultant so I could approach the language and tradition authentically and respectfully. I learned a lot and found meaningful ways to include what I had learned into the story. I learned that a specific prayer is said aloud when a Navajo person enters and exits a graveyard. I included this into one of the earlier scenes of the film. I also included blessings with corn pollen and a prayer song in Navajo asking for protection.

I also wanted the house itself to feel like a character in the story. Using real historical events allowed me to honor the home and memories associated with it. I wove in documented stories, such as how an 1800s patriarch died after being kicked by his horse. The tenants of the estate, characters played by Maureen O’Flynn and Peter DeLaurier, both express their admiration for the home and bestow history of the Pennsylvania Dutch settlers. I sought out consultation for that unique language as well.

Ultimately, by weaving together these various histories allowed me to give the house a truer sense of memory. Not just a haunted-house, but one where generations have left their mark and that is what makes it feel so alive.

Pennsylvania becomes almost another character in the film. What made it the perfect location, and how did filming there shape the atmosphere of “Tenants of Carver Hill”?

Being from Southeastern Pennsylvania, it was personal and meaningful to return and shoot my first feature film here. It was a wild full-circle moment. I knew I wanted my ghost story to feel like a fantasy, harkening back to Ridley Scott’s Legend. We used a variety of filters to create ghostly blooms of light, and we built our shooting schedule around the Springtime blossoms. We planned for scenes around particular trees and flowers as they came into bloom, racing to capture them before the petals fell.

Pennsylvania is incredibly green and lush. This helped our location to feel particularly isolated, making it a little fantastical bubble all on its own. The heroes, played by Shelby Hightower and Paden James arrive at Carver Hill after an ill-fated, cross-country truck breakdown, but soon they are completely enraptured by the beauty surrounding them. The green floral atmosphere feels more like a gift than a warning, a wolf in sheep’s clothing.

And of course, there is the history. Philadelphia was the first capital of the United States. The Northeast is old. If ghosts are the echoes of the past, these walls have a lot to say. There is something inherently uncanny about being alone in a big, old space. It gives you the feeling that you are not really alone. I wanted to capture that feeling in my film.

The production also received Pennsylvania’s film tax incentive. How did that opportunity impact what you were able to accomplish as an independent filmmaker?

We are incredibly grateful for the Pennsylvania film tax incentive. The story takes place in the Keystone State, so shooting there was non-negotiable for us. We took the time to carefully prepare our application and raise the full production capital prior to filming, as required by the Pennsylvania Film Office.

Creating a truly independent film is a monumental undertaking at every step. After completing the project, receiving this incentive feels like a gift. Having fresh funds available to put toward marketing and bringing the film to audiences is an invaluable final piece of the filmmaking process.

Every independent production comes with unexpected challenges. What was the biggest obstacle during production, and what did you learn from overcoming it?

Being ready for anything and willing to adapt and shift gears is essential for independent filmmaking. My show bible is extensive. The script pages are filled with color coded notes and hand drawn diagrams. I keep the pages in plastic sleeves and consult them while shooting. My shot lists are specific and detailed. My cinematographer Nick Pietroniro and I were so incredibly in-tune with one another, creating the shot list, the look books, camera and filter testing well ahead of time. The more you can control and discover in the preparation, the easier it is to change course for the unexpected.

We were shooting in April and May in Pennsylvania, so the potential for rain was a concern. Our 1st Assistant Director, Katrina Gerlach was a wizard juggling our everchanging scheduling needs, child actors that could only work on weekends or after school, talent that needed to fly out mid-shoot for a wedding, talent leaving the country on a set date. There were so many moving parts and sometimes more than 40 camera setups in a day, yet we never once hit overtime and we were able to capture everything I intended to shoot. The vibes were high on this production. I am truly proud of that.

Our principal location was a historical landmark, which brought another set of challenges. The rooms were small, our equipment couldn’t be fastened to the walls or placed on surfaces, and we had to be constantly mindful of protecting the property. Our entire crew took that responsibility incredibly seriously, and we finished without a single incident.

A favorite challenge on set was a shot with my star Shelby Hightower. The camera would spin around her as she was experiencing paranormal contact and sense memories from the past. This type of shot would normally require specialized gear and a larger space. Instead, we were working in a room with a six-foot ceiling and uneven floors. Pietroniro would have to shoot it with a Movi gimbal rather than a crane or circular dolly track. We were shooting anamorphic and had some beautiful lens flares coming in through the windows, but as the camera circled, the operator and equipment began throwing enormous shadows across Shelby. While braving the unexpected rain shower, gaffer, Colin Passman, key grip, Morgan Hartman and team kept adjusting the lights, trying to preserve the flares while eliminating the shadows. We were losing time and falling further behind schedule. Eventually, we had to get scrappy. On each pass of the camera between Shelby and the key light, we verbally cued the gaffer to kill the light. It was whacky but it worked. We captured the quintessential moment using the bare bones, a lot of ingenuity, and a determined crew, and still caught up with our schedule that day.

My takeaways from the experience are to prepare intensely but be ready to adapt, combine and adjust. Always work in service of the film. Stay true to the vision, but ultimately stay true to what the film decides it wants to be. It’s easier to make jazz when the foundation is strong.

On the other hand, was there a moment on set that reminded you, “This is exactly the film I wanted to make”?

That is such an interesting question. From conception through production and post, my expectations evolved with the film. Putting together this stellar ensemble cast really brought it to life uniquely. No other combination of actors would breathe life the same way. Choosing key crew like my cinematographer gave a specific flavor to the film. Working with my editor Brian Ufberg to craft the final picture gave birth to yet another new perspective. Killing my darlings was a powerful benchmark as well, eliminating five scenes from the director’s cut, more tightly crafted the vision. During my pickup days, I added new scenes, and new characters. I also expanded the role played by Searra Sawka, which gifted the final picture in such a paramount way. From the first draft to the final cut, Tenants of Carver Hill developed into something unique. In a funny way, it will never be exactly what I envisioned, but rather it is its own being. The film speaks for itself, a culmination of choices I made along the way with the support of a dedicated team of collaborators.

(L-R) Producer Scott Fleisher, actors Peter DeLauier and Maureen O’Flynn, and HMUA Jessica Saint gathered around the custom built spirit board, perform last looks before shooting a “Tenants of Carver Hill” scene

Your bio mentions that you’re a collector of art and antiquities, and that you’re drawn to color, texture, and layered imagery. How do those personal passions find their way into your filmmaking?

I am a more is more person. It’s in the clothes I wear and how I style my home. I’ve always been drawn to color, pattern, art with feeling, fashion with flair. I am drawn to quality craftsmanship and artisan made pieces. I approach my filmmaking this way. Every element is considered and imbued with care. I love to travel, to read, to absorb art and nature. My personality inevitably splashes onto the screen. All of my films have been slightly off-skew from the straight and narrow. Despite what genre I happen to be tinkering in, my voice is clear. I love to fold in layers, ask questions that reveal more questions, explore and invent. Art gives us the ability to expand ourselves in magical ways. Cinema is a particularly limitless medium to do just that.

After completing your first feature, what surprised you most about yourself as a filmmaker?

I might be allergic to keeping it simple.

Every filmmaker grows from one project to the next. What lessons from Tenants of Carver Hill will you carry into your future films?

I have ambitious projects in the queue. A lesson learned from Tenants Of Carver Hill is the value of bringing key collaborators to the table earlier in the game. Having a strong Executive Producer that wants to meet me on that quest will be a game changer.

I would prefer to have my editor on board prior to shooting so that way we can work in tandem as we shoot. With each project, my visual effects needs have expanded. Each time I have had marvelous consultation prior to shooting and exceptional guidance during post. For Carver Hill we created a playbook for how to tackle each shot and we executed accordingly. Going forward I would prefer to have my Visual Effects Supervisor on set, that way we can more easily switch gears, adapt, adjust on the fly, solving problems creatively and professionally as they arise. Ambitious filmmaking requires incredible collaboration. The earlier the right people are in the room, the more possibilities you have when it comes time to make the movie.

Beyond festival recognition or distribution, what do you hope audiences take away after experiencing “Tenants of Carver Hill”?

My hope was to bring a fresh perspective to the genre film world, bridging the gap between the hardcore horror hounds and the introspective indie aficionados. I wanted to celebrate the charm of Pennsylvania with all its history, natural beauty, open spaces, historical landmarks, and hopefully inspire people to appreciate and want to preserve those things.

I’d be tickled if viewers walked away considering that consciousness may be deeper than human thought. That perhaps it is an energy within physical spaces or that conversely, material objects are living within a greater cosmic consciousness. Memories and emotions are alive and transferable, whether we consider them spirits, ghosts, faith or something beyond our current understanding.

My film is chocked full of Easter eggs. If someone picks up on the clues and metaphors, I hope they’ll be moved to watch it a second time and discover something they missed the first time around. Ultimately, I hope audiences appreciate the nuance and craftsmanship behind my picture. If Tenants of Carver Hill leaves you curious and questioning what lies beyond our human experience, I feel as though I did my job.

Actress Searra Sawka as Mable Marie, the origin story, in “Tenants of Carver Hill”

Looking ahead, what stories are calling to you next? Are there themes or worlds you’re excited to explore in future projects?

Oh gosh, I have quite a few scripts ready to go and projects in development, so I would hate to let the cat out of the bag. I explore a variety of genres and am eager to dive into new worlds, so I’ll keep the specifics under wraps for now. Interested collaborators can find me through Farmer’s Daughter Productions.

At the end of the day, I believe an artist always needs to be arting. The need to create is as important as the need to breathe. No matter the next picture, I will breathe my life into it and give it my heart.

Producer Huanglizi Sun Strives for Excellence

When an audience views a motion picture they’re completely caught up in the onscreen action and story line, but there’s so much more going on behind the camera. Out of the small army of the production crew’s specialized artisans and craftsmen, there is one driving figure head—the producer—and Chinese film producer Huanglizi Sun excels in that capacity. Sun’s combination of enthusiasm, aesthetics, superb organizational skills and instinct for great storytelling qualify her as one of the brightest rising forces in international cinema.

Sun’s lifelong romance with visual storytelling made her career path almost inevitable, especially since she came of age with a major contributor to the form right in her own backward.

“I grew up in Changsha, also called ‘Star City’ which is the capital of Hunan province,” Sun said. ”Changsha is where China’s second-most-watched TV network, Hunan Television, is located and after graduating from Nanjing University of the Arts, I interned there, as assistant to the directors and producers of the 2012 Hunan TV New Year’s Concert and Spring Festival Gala.”

It was invaluable experience which led Sun to gain key insight on her professional destiny.

“After months of hard work, I realized that I wanted to become a film producer rather than a TV producer: Sun said. “Not only because I am interested in filmmaking but also always on the lookout for great stories to tell in a cinematic way. I decided to move to Hollywood where the movies are made and learn how to ‘tell’ a story as a filmmaker.”

It’s a particularly demanding role, one that encompasses virtually every aspect of a production. “A Film Producer is a person who oversees the production of a film, Sun said. “Film Producers plan and coordinate various aspects of film production, such as selecting script, coordinating writing, directing and editing, and arranging finance.”

Based in Southern California, Sun’s drive and  peerless instinct quickly distinguished her.

“I started my career as Associate Producer in Mobscene Creative Productions,” Sun said. “I coordinated multiple editors with different producing teams and acted as liaison with clients. Everything had to happen simultaneously, on a tight deadline, with a very little margin for error, since the broadcasting schedule is on the line. It honed my ability to prioritize tasks and manage a workflow, while also being adaptive and flexible in the process to the ever-changing schedules of all parties involved.”

At Mobscene, Sun quickly found success: “I produced a web-series ‘Talking to Hollywood with Betty Zhou’, which airs weekly on China Central Television Channel (CCTV) 6, Tencent and IQIYI and it quickly gained a large viewership.”

Moving on to a position with fast rising company Big Monster Productions, Sun quickly identified a unique property—the multiple award winning 2015 short, ‘Cara,’ and is currently in the process of transforming it into a full length feature

“It explores many themes and motifs that are both timely and timeless—society’s expectation of women, coming of age and the athletic soul,” Sun said. “The story focuses on a fifteen year old swimming athlete who dreams of success with the national swimming team. Two weeks prior to her most important competition, Cara learns she is pregnant. In her last attempt to reach the top, Cara needs to confront the biggest challenge of her life— a decision which could make it or break it for her.”

“In the context of a feature, those themes can be explored in more depth and detail.” Sun said. “Transitioning Cara from a short film into a feature is a decision rooted in the belief that it has the potential to succeed both critically and commercially, given that it tells a story people will truly care about.

Huanglizi Sun on the Cara set
Huanglizi Sun on the Cara set

This is where Sun’s holistic grasp on the filmmaking process really comes into play and is certain to provide the production tremendous advantage.

“Writing a short film is one thing, writing a feature can be an entirely different process, one that  presents an entirely different set of challenges,” Sun said. “The story will be significantly more complex than the original and may go through many drafts and revisions before we are satisfied. The next step is going into production and this will also prove to be a challenge—both logistically and financially. It will take meticulous planning, many supporters and a great team effort to truly bring this vision to life.”

Sun’s ability to identify, anticipate, and troubleshoot any unexpected complication or mishap is invaluable in itself, but her comprehensive vision also extends beyond film production and reaches into other key aspects of the business, branding and marketing.

“Ms.Sun is an essential member of our team,” Big Monster president Wentao Wang said. “Her expertise in producing different types of media, ranging from films, promos to branding content is paramount to Big Monster’s success. With an acutely honed ability to judge a project’s potential and the great taste to back it up, she ensures that Big Monster only brings in a roster of projects of the highest quality. From the timely story of “Cara” to pioneering the future of multi-channel network, Ms. Sun single-handedly paves the way for Big Monster to thrive for years to come.”

Having already proven herself both at home and in Hollywood, Sun is clearly a cinematic force to be reckoned with.

“I want to make successful, memorable films, focusing on small characters with big impact that definitely have the potential to take many by heart,” Sun said. As a producer, her mixture of ambition, pragmatism, artistry and understanding of what makes a story worthwhile all combine with ideal symmetry, and what really drives Sun is one simple fact: “Making films is my greatest pleasure.”

 

 

Q&A with leading British actor Pezh Maan

Throughout his career, Britain’s Pezh Maan has shown audiences he is a force to be reckoned with as an actor. His work as a villain in the James Bond blockbuster Spectre was an international success, and the actor quickly became recognized around the world. Since then, he has starred in television shows like BBC’s Eastenders, the award-winning French series The Bureau, and the immensely popular FX series Tyrant.

We had a chance to sit down with this dynamic actor and find out about the beginnings of his career and get some advice for those looking to follow in his footsteps. He also gives a brief preview to his upcoming American television show Deep State, which premieres on FOX in over 50 countries later this year.

Check out this interview!

Pezh Maan Promotional 2 (2017)

EWG: Where are you from?

PM: I was born in Plymouth, United Kingdom, a naval town on the south-west Coast bridging the counties of Devon and Cornwall. I spent most of my childhood and youth there before moving away at 18. Since then, I’ve lived in Cambridge in the UK, spent most of the past 20 years making London my home, except for several lengthy stints traveling the globe, once circumnavigating from the UK eastwards and arriving back via Brazil a year later, and several months in different cities in India and the Far East. My star sign is Leo born in the year of the Chinese Wood Tiger.

EWG: In your own words, how would you describe what you do as an actor?

PM: I think what I do is to interpret the words of the writer and turn them into all the facets of the living breathing human being that I am being asked to play. I get into the skin of the character whilst still being myself with all my own emotional responses. When the character is somewhat at odds with my own experiences then imagination can come to one’s aid in creating a way to relate to the character. Imagination is the lifeblood of an actor’s work and interpreting the text is an imaginative endeavor and an extremely rewarding one for me.

EWG: What initially sparked your interest in acting?

PM: Like a lot of kids, I was involved in school productions and I remember just enjoying being on the stage and being in a position to influence the audience with humor or different emotions. I developed a love for performing over the years that was nurtured as I moved through high school and began reading more about plays and watching films and I had some great teachers who inspired in us a love of drama and life, which was invaluable for us. Acting was part and parcel of understanding life it seemed to me and felt like a natural place for me to express myself.

EWG: Why did you want to be a professional actor?

PM: For several years I was involved in amateur productions in London on stage as well as on camera in low-budget short films. After a while it became clear that I needed to be doing it full-time and so it became a natural progression to take the steps of a professional actor. I began the actor’s journey of auditions, castings, knock backs and small successes. None of the joys would have been possible for me if I hadn’t taken the plunge and signed up to be full committed to the activity that was my passion since childhood. And I sort of fell into small successes that led to further work and I’ve been lucky enough to see my career grow.

EWG: What do you like about being an actor?

PM: It’s now such an integral part of my life I can’t see myself doing anything else. I like the work, and the people who are drawn to this particular way of telling stories. One thing we all have in common is the need to tell stories and actors are charged with bringing stories to audiences in a collaborative endeavor that can move people. It’s also a lot of fun. I feel in acting we are given free rein to experience the whole gamut of emotions that in everyday life we don’t get to experience that often (and rightly so!). It’s a very invigorating activity and I find it hugely inspiring.

EWG: What are the challenges to being an actor and how do you overcome them?

PM: The work you need to do as an actor on your mind body and probably soul to be best equipped to be able to produce performances that move people, that are specific and bring characters to life in that believable way that keeps audiences attentions. That entails a lot of preparation and study, especially learning lines and cues of when to make actions necessary for the story and so forth. Then there are the challenges of how to make a life and a living from a profession that has been described as the most competitive one out there. Being rejected is something that you accept as an actor and an experience you become accustomed to and probably the major part of any working actor’s success is having the resilience to keep working despite fallow periods of little or no success. It’s a real test of one’s self-belief as actors. Actors need to be in tune with their sensitivity as humans to be good actors and so it can be quite a challenge to maintain that equanimity and take the challenges in your stride.

EWG: What would you consider the highlight of your career?

PM: That is an interesting question because initially the early successes made a huge impact and it felt as if I was moving from highlight to highlight. Now that my career has a steady momentum I feel as if the highlight of my career is having a career. I’m very grateful to have had the honor of working with some great actors and directors on film and television and being cast in the Bond film Spectre will always be an experience I will remember. I’d like to think that the highlight has yet to happen and wait to see what the future will bring. That attitude keeps me fresh and not complacent which I think is detrimental for any artist.

EWG: How would you describe your style of acting?

PM: I think that is something that critics are better placed to comment on this. Words such as naturalistic and minimalistic are ideas that resonate with me when thinking of performances on camera. I’m excited by seeing performances with those qualities and I like to think that I do my best to try and achieve that on camera. Acting for the camera is an art in itself as the camera picks up on everything you are doing, and so minimalism is amplified and goes a long way. Apart from that I would say that having no style works best for the camera, trying to be as truthful to the moment as possible without embellishing unnecessarily and being economical with gestures and actions can really enhance the portrayal you achieve on screen.

EWG: What advice would you give to those looking to pursue a career in acting?

PM: That’s an interesting question. I’ve read other actor’s responses in the past to that question which fall into the “Do/Don’t do it and Keep going you’ll get there in the end” categories. I would say that either you know you want to do it or you don’t and that you should listen to your gut and heart because then you can never go wrong and in the end if you followed your heart you will be a success whatever happens. And to avoid becoming negative or cynical because life is bigger than all of us and to keep a perspective on it is to have cracked the secret to a successful life. One I’m still trying to achieve myself.

EWG: What are your plans for the future?

I have a really interesting role in a brilliant new thriller series Deep State in Spring 2018, which was great fun to shoot and I can’t wait to see the final cut. I also have another film project that I can’t talk too much about now and a television project to shoot this year. 2018 promises to be an exciting one and we have only just begun.

Cooking for the stars: Chef Salvatore Meo

Salvatore Meo always wanted to follow in the footsteps of his father. He wanted to have his own restaurant, making authentic Italian dishes for the locals to appreciate. What he didn’t expect was to become an international success, cooking food for presidents, filmmakers, celebrities, and more.

While growing up in Lecce, Italy, cooking was Meo’s one passion. He always felt that cooking was a way to express creativity. While making classic Italian food, he found a way to express himself. However, unlike his father, he decided to expand his horizons beyond the borders of Italy, and moved to Germany to bring his food and share his culture abroad. He has shared his knowledge with his employees and his customers, always achieving success.

“I’ve learned from Salvatore to always be conscious of your surroundings. Make sure you always carry your chef’s vision when making first class dishes,” said sous chef Carlo Centonze, who worked alongside Meo at Trattoria Fornaretto.

Meo has owned and operated a series of popular Italian restaurants in Germany, including Trattoria Fornaretto, Ristorante Rossini Bischoscheim, Restaurant Zum Nudeldunker, and Ristorante Rossini Floersheim. There is little he cannot achieve.

“Experience, dedication, and the ability to handle a fast-moving industry are the most important aspects of starting your own restaurant. Overall though, I think it’s your origin of where you are from that allows you to take that wherever you go. My origin is why I like cooking,” said Meo.

As owner of the restaurant Restaurant Zur Ratsstube, Meo was in charge of every aspect of the cooking and management. He hired the staff, took care of payroll, and created the menu with his own original recipes. He also had the freedom to choose what products he wanted to work with, so he was able to build and create the menus he wanted to serve. He wanted to work with fresh products that he was able to purchase locally and farm grown or raised. The good quality had a very positive improvement to the dishes he cooked and purchasing local products helped stimulating the economy. At the time however, despite vast experience cooking, it was his first time actually owning a restaurant.

“Naturally it was exciting and scary at the same time. It was in a different country, I didn’t speak the language very well and I already had a family to support, but I fell in love with the area it was in. The Rhineland in Germany is known for its many wineries and the wine it produces. It had a very rustic ambient with a good quality kitchen and accommodations that allowed me to run my restaurant and have my family nearby,” said Meo. “The area was interesting because it resembled the part of Italy I came from with the wineries. Local wineries and wines was the foundation and the inspiration to create German and Italian Dishes that I was able to pair with the local wines. People enjoyed that because they were able to enjoy good food that was cooked and prepared with local products and paired with wine they already knew and loved.”

Building Restaurant Zur Ratsstube from the ground up did not come without its challenges. With a friendly and family style and a German and Italian country mix, Meo was bringing Italian cooking to Germany, and wanted to build a good reputation in community. He achieved his goal, as Gimbsheim was a small town that really had no Italian restaurants. Meo was bringing something new and exciting to the well-established community. People enjoyed the southern Italian food and frequently came back.

In working the new country, Meo learned a lot about German culture and cuisine. It helped him improve the way he ran a business and how he cooked.

“Learning what German people appreciate in food helped me improve the quality of my food,” he said.

Because it was new and unique and one of the first to be established in the community, the combination of a rustic German kitchen mixed with a Mediterranean kitchen was extremely interesting, and people responded well what Meo had to offer. For his first restaurant, he achieved what many do in a single lifetime, and it set up the base for his now esteemed career. Despite such success, however, it is no longer just his passion for cooking that motivates Meo.

“My kids made me realize that working hard and doing what you love to do for a better quality of life is important. Although my kids chose a different profession, they both work hard to achieve their dreams and I have passed down my passion for Italian cuisine, which both of them incorporate at home in their kitchens,” he concluded.

Rhythmic gymnastics coach Ana Perez helps young Spanish athletes soar to success

Rhythmic gymnastics is so much more than simply waving a ribbon. It is about precision. It is a sport and an art form. Athletes must be in incredible shape, but be trained in ballet and other styles of dance. Spain’s Ana Perez knows this well. She is both a successful gymnast and a celebrated coach, lending her talents to help train future generations of gymnasts while still remaining in the shape of an athlete ready to step on stage.

Perez’s coaching abilities have earned her a reputation as one of Spain’s best. She is internationally sought-after, and has worked with many award-winning athletes, helping them get to where they are.

“As a coach, it is very similar to being an athlete, but on the other side of the competition. I still train five days per week plus one or two days more on the weekends for competitions. Really, it’s different because you have to convey your knowledge to the girls, but I love it. The opportunity to teach girls since they were young is amazing, I enjoy a lot with my work and also, I learn a lot every day from them,” she said.

Earlier this year, Perez showed Spain and the world the caliber of coach she is while training Aitana Ramos for the Absolute Spanish World Championship, the highest level of competition that the country offers. Ramos was trained for her individual season by three coaches, as this is a rule regulated by the Spanish Federation of rhythmic gymnastics in the beginner category in the Absolute Spanish Championship. Together with two other coaches, Perez trained her with the purpose of classifying herself in the preliminary round, since she was provincial champion thanks to the sum of her three exercises. She ended up taking second place in the autonomic phase and she classified herself for the Individual Spanish Championship in June.

“You feel very proud because what I have learned since I was little, which is to do gymnastics, is now what I teach and I do so with the advances of the rhythmic gymnastics code as established by the International Gymnastics Federation. It was extremely satisfying. For Aitana, it was the first time she learned with the maces that I taught her, and her improvement was very remarkable. She performed a great competition, both in the exercise of maces and in the rest of the hands-free and ball exercises. In this way, Aitana was selected the following year by the technification team of the Valencian Community,” Perez described.

Perez was responsible for making the choreography of juggling clubs, looking for the music and creating the choreography in order to obtain strong results. She supervised the rest of the choreography with ball and hands-free. By doing so, Ramos got the best possible position with the sum of the three apparatuses, achieving very high results of the 50 beginner gymnasts that participated.

Perez’s fellow coaches, Alicia Gaspar, who trained Ramos with the ball, and Julia Marin, who trained her in hands-free, knew Perez’s contributions were pivotal to the gymnast’s success. The two of them say Perez’s choreography was “perfect” for Ramos, and she knows exactly what the sport should be. They describe her as an excellent coworker who is essential to their team, always giving advice and modifying choreography to make it the best it can be. However, they weren’t the only people impressed with Perez’s work.

“Ana is very friendly with the girls. They love her and also her work. Ana’s work during the year is very important for our Club because we have a lot of girls to pay attention to, not just during the midweek at the training, but also at the competitions during the weekend, when we have to travel with the gymnasts around different cities and places and we have to take care, motivate and have fun with the girls. Our job is our passion and Ana is the reflection of that. She always has a smile in her face and is always creating a good work environment,” said Ines Gaspar, Coach of the Morvedre Rhythmic Gymnastics Club.

Perez had seen success at the same competition three years before, bringing her team to victory and taking first place. However, this year she coached an individual rather than a team. In the individual competition, the five best gymnasts in each community of Spain in each category are chosen to compete. It is at a very high level where the best gymnasts go. Every gymnast wants to be part of it. Although Ramos did not win, Perez could not have been prouder of the young athlete.

“Aitana was not a winner but both my teammates, Julia, Alicia and I, we were very happy, since Aitana had managed to be among the best in Spain doing a great championship in her three choreographies. Aitana had small mistakes that are normal because she is a gymnast who is learning and because of her young age, because she was only 12, she lacked experience which she will gradually acquire,” said Perez.

With talent like Perez’s, we can continue to expect greatness from this coach. Countries around the world are looking to have her train their rhythmic gymnasts, and there is no doubt that she will continue to see them soar to success.

 

Photo from left to right: Marta Belloch, María Ripoll, Ariadna Moya, Daniela Sese, Aitana Ramos, Alba Acosta, Ana Perez

Art Director-Motion Graphics Designer Ilya Tselyutin Thriving in Hollywood

Art Director-Motion Graphics Designer Ilya Tselyutin works in one of the most fascinating, fast moving and over looked fields in modern media. Motion Graphics is a constantly evolving, creatively fertile niche that entails creating everything from eye-popping feature film title sequences to innovative television commercial applications. It’s a complex mix of graphic design, animation and cutting edge technology that requires innate resourcefulness, meticulous attention to detail and the ability to bring life to  a very broad spectrum of images—qualities which the Russian-born Tselyutin has no shortage of.

 

“While studying computer science at university, I developed interest in 3D graphics,” Tselyutin said. “I was always curious how this technology worked. At the same time I started looking at works by some famous graphic designers and learned about typography. I wanted to bring all of this together – 3D graphics, animation and design. Also, I drew my inspiration from title sequences from Hollywood movies, as well as the special effects in sci-fi movies.”

 

A painstaking, gifted craftsman whose outstanding work has been recognized with international awards—Silver winner for Art Direction at Cannes Corporate Media & TV Awards, and a Silver Win for Graphic Design/Animation at PromaxBDA, both in 2013—Tselyutin has distinguished himself with an impressive roster of career achievements. All this has led him to the field’s epicenter, Hollywood, where he enjoys a position at the prestigious Troika Design Group, a top branding and marketing agency that specializes in working with entertainment and media companies

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“Troika is one of the most notable companies in the industry,” Tselyutin said. “I had learned about it a while ago and they were looking for a lead motion graphics designer to bring the quality of 3D graphics to the next level. Paul Brodie, the Managing Director, was closely following my work and invited me to join the company in 2016, where I am currently working as Art Director/Motion Graphics Designer.

 

At Troika’s Design Department, Tselyutin has successfully undertaken jobs for a disparate series of high profile clients. “We have a very busy schedule with plenty of projects coming my way every day,” Tselyutin said  “The most interesting projects so far have been for AT&T Sports Network and ESPN College Basketball. The video for AT&T included working with the client’s static footage. As a lead designer on this project I suggested using a special technology in Cinema 4D software to cut the static footage into several pieces an then project them onto 3D models, and the result made both the team and the client happy.”

 

Tselyutin’s gift for surpassing expectations is a result of his widely varied cultural background and educational experience. With a Bachelors of Arts in Information Technologies and New Media from the Kuban State University, Krasnodar, Russia and a resume of jobs all over Europe, Tselyutin brings a refreshing international perspective to any project assigned him.

 

“While I was studying computer science, I started working at the local TV channel as a designer discovering the world of 3D graphics,” Tselyutin said. “I developed interest in design, typography and animation and after graduation, I moved to Moscow to work at the national largest TV network Channel One Russia, where I had the privilege to learn from the best and most experienced broadcast designers in the country.”
 

“My work brought me around the world,” Tselyutin said. “For example, I produced a 3D mapping show in at the Technology University of Mangalore, India. In 2013 I moved to work at VUCX creative agency in Cologne, Germany. Working and living in Europe with its variety of art museums, exhibitions and strong school of design was a great experience that helped me expand my portfolio and explore motion graphics even further.”

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For the driven, ambitious Tselyutin, whose formidable resume is already packed with enough accomplishments to stand as the full measure of a professional career, it is only the beginning. “I am eager to continue my personal development as an artist, 3D professional and art director while growing professionally within the company,” he said. “I see myself working on large-scale commercially successful projects.”

“My motto is: be curious, be professional, never give up.”

Film Producer Kseniya Yorsh’s Creative, Kinetic Approach to Movie Making

Film producer Kseniya Yorsh’s approach to cinematic excellence is a high-powered mixture of meticulous attention to detail and an impressive grasp of comprehensive overall scope of any project. Although a relatively recent arrival to Hollywood, Yorsh’s brief yet fruitful career trajectory encompasses a broad spectrum, including music videos, feature films, documentary and shorts—four of which were screened at the Cannes Short Film Corner. Most recently, Yorsh produced Visitors, an engrossing Science Fiction short drama that’s been getting a lot of attention and is set to be showcased in half a dozen prestigious film festivals across the country in 2017.

The Belarus-born Yorsh always gravitated towards the creative, a pursuit which inevitably led her to film. “As a kid and teenager I received all sorts of artistic training,” Yorsh said. “Classical piano, theater classes, film school, literary practice, and I learned 3 foreign languages. As a young adult I worked extensively in business, and all these disciplines have helped build my film producing career. Once I decided to devote myself fully to filmmaking, I came to the US, got a degree in Documentary Filmmaking at New York Film Academy and in Entertainment Business and Management at UCLA.”

Ambitious and focused, Yorsh perfected her craft with experience in almost every aspect of filmmaking. She has written, directed, acted, edited, and worked as an art director, make-up artist, production designer, even in the sound department. It’s an impressive background that’s created her near encyclopedic grasp of what a film producer must both anticipate and turn to the project’s advantage—locations, crew, casting, supervising daily operations on set—and her roster of achievements currently stands at 13 shorts and 3 feature films.

The intense, idiosyncratic Visitors, which combines themes of family dysfunction and chilling otherworldly suspense, offered Yorsh some unique opportunities for trouble shooting.

“Alon Juwal, the director, came to me with the script and the budget he had for the film and I transferred his ideas into a feasible reality,” Yorsh said. “We had some shots that were difficult from a technical standpoint. For example, we had a shot where we see the main character in a beam of light as if from a landing spaceship. We were filming at night so it had to be bright light coming from the sky, with a lot of wind, and us moving in closer and closer to his face. We had aerial shots; we had night shoots in a forest; we had a dog that we needed to film at night; we had guns, special effects.”

“When producing a short film, budget and logistical limitations make you become creative in solving technical challenges and making sure the shoot like this is done in comfortable and safe conditions for the actors and the crew. Figuring these things out was an exciting challenge for me as a producer.”

Characteristically, Yorsh met every concern head on and turned in a flawless finished product. Her vision and drive not only set Yorsh apart but also unfailingly impress her colleagues. “I first met Kseniya a few years ago and was immediately impressed by her clear vision, discipline, imagination and passion,” Sergei Stern, the film’s musical composer, said. “When I was recommended as a composer for Visitors, I was pleasantly surprised to find out that Kseniya was the producer. She and Alon built a great team around this wonderful project and I think we did a solid, beautiful film that combines visual beauty with an emotional, dramatic story.”

Released in late 2016, the film—like just about every project Yorsh takes on—has been well received by audiences and recognized with awards at the Boston Science Fiction Film Festival and New York City International Film Festival. And since then, she has already produced an feature film and 2 shorts and has another currently in pre-production.

“I love producing because it’s about seizing an opportunity where one doesn’t exist before,” Yorsh said. “It’s about bringing people together and being able to recognize unique skills in a person and link it to someone else’s skills or written material. I love seeing people shine professionally and I love bringing good material to life.”

Director Jan Pavlacky shines light on EB disease with powerful PSA

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Director Jan Pavlacky

It was when Jan Pavlacky was nineteen-years-old that he figured out his path in life. At that time, he did not know what exactly it would involve, but he knew he had to make films. He started off in the costume department, but when he got his first taste of directing, he knew without any doubt where his true passion was, and now he is an internationally recognized director.

Pavlacky has had an extremely successful career. He directed his film award-winning film BKA 49-77, worked alongside Hollywood’s biggest stars including Bruce Willis on the set of Hart’s War, Matt Damon on the set of Bourne Identity, and Luc Besson on the set of Joan of Arc with Milla Jovovich, and made commercials for worldwide brands such as Nike. He has worked with some of the world’s best production companies, including atSwim, which has an amazing international collective of producers, directors, and creatives from around the world.

“It’s a huge honor to be a part of atSwim,” said Pavlacky. “Working with creative people from different parts of the world broadened my own perspectives and I’ve learned to create work with more universal appeal.”

One of Pavlacky’s most notable projects with atSwim was a moving PSA commercial for the esteemed Debra company. The commercial was made to raise awareness for the company, which takes care of people with EB disease, an inherited connective tissue disease. The basic symptom of the disease is blistering all over the body surface, and also affects the mucous membranes, gastrointestinal tract, respiratory tract or excretory organs.

The commercial involved creating an annual calendar with 12 famous people from the Pavlacky’s native country of the Czech Republic, including artists, fashion designers, actors, singers, and scientists. During the commercial, projections were screened on the celebrities as they recited a poem by one of the EB patients. The footage of the celebrities was then projected on various materials and architectural elements, which created an abstract and inspiring vision that left a lasting impression on everyone involved.

“I loved that fact that I could use my knowledge or talent to create something of an moral value and contribute to the good of society. EB is incurable, and in many cases deadly, with very few medical resources and no known cure. Therefore, any attention and towards DEBRA, the organization taking care of EB patients, is important,” said Pavlacky.

While bringing attention to Debra, Pavlacky came up with the visual concept of creating light projections, which symbolized a second skin for the patients and evoked the situations and mixed feelings they go through as they battle the disease. This meant the shoot was very complicated, and called for an immense amount of preparation and technical aptitude. Before filming began, Pavlacky already had every shot planned to ensure the shoot was seamless for the entire crew and the famous celebrities. Pavlacky’s commitment and consistent planning ahead is appreciated by many of his counterparts in the industry.

 “Jan has all the marks of a legendary director, and his genius is present in all of the projects he has been a part of. When atSwim was called upon to prepare a PSA commercial, I knew Jan was the right man for the job. The project was a resounding success, raising great awareness for the Debra company thanks to Jan’s groundbreaking direction, which offered a clever visual dynamic to accompany the important message. Additionally, the commercial achieved very high media buzz which was so needed by Debra, as well as helped us to further demonstrate atSwim’s distinguished nature as a leading production company.  I can’t thank Jan enough for his great work,” said producer and founder of atSwim, Tomáš Krejčí. “Jan has proven himself time and time again to be a director of extraordinary ability made clear by his list of exceptional credits.  He is truly among the top tier of directors working, and continues to impress me with each project he takes on.”

Pavlacky describes the experience of working on the commercial as wonderful, but it came with its technical challenges. There were lots of projections that were re-recorded in-camera. This process was done several times, thus creating a multilayered image all in-camera without post. He also had to synchronize all the images with sound, requiring a large amount of time in the editing room. However, one of the biggest roadblocks came from getting the celebrities on set, as they were extremely busy. Despite all of this, the commercial ended up being a huge success.

“The collaboration was very interesting. The celebrities from the PSA came from different backgrounds, some of them were experienced being in front of the camera some were totally unused to. I liked the balance between the professional and the authentic,” concluded Pavlacky.

You can view Pavlacky’s work on the powerful PSA here.

Alexandre Cornet inspires future artists with TLS Advertising Campaign

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Artist Alexandre Cornet 

Growing up in Paris, France, Alexandre Cornet loved drawing. As a child, he would read comics and watch cartoons, fascinated by the illustrations. At the age of 11, childhood drawings transformed into graffiti, and while living by an abandoned train station, he would watch people paint words in colors. This keen interest at such a young age meant there was only one thing for him to do with his life, and Cornet became an internationally recognized artist.

Cornet’s reputation as a visual artist, designer, and art director had led to a lot of success in his career. He has had his own exhibitions, as well as worked with large companies to help define the visual aspect of their brand. Currently, Cornet resides in Lima, Peru, and while working with on the advertising campaign for the Toulouse Lautrec Institute for Design (TLS), the entire city was able to see his artwork.

“The concept of the campaign was the promotion of creativity, and that is why I wanted to work on it,” said Cornet. “It feels like an honour to have had my work displayed everywhere around town and that the campaign was a success and that it served to bring more people towards a creative career.”

As an artist, promoting creativity and encouraging others to attend to school and follow in Cornet’s footsteps was important to him. This idea motivated him from the beginning, and the creative area of the university’s marketing department was already a fan of Cornet’s work. They wanted him to incorporate his drawings into the skies of wide angle photographs that they had taken previously.

“I liked to be able to intervene photography and to create artwork of massive impact, some panels were about 14 meters wide placed at key intersections in the city,” he said.

To accomplish this vision, Cornet created digital illustrations featuring single characters, doing one action in particular for its easy understanding. He mainly used the color palette from the brand identity guidelines, and respected their rules for the design and layout of the branding and copy. He used an easy urban style with black outlines for easy impact and to connect with the primary target of the campaign; young adults who just finished high school and have some interest into a creative career.

“The panels had to stand out, be seen and understood in the glimpse of an eye at high traffic spots. I had to simplify and focus on the idea they had to transmit. Using colors and shapes in the best manner to fit and contrast with the photographs and the copy,” described Cornet. “I also had to complete the artwork in a record timeline, being the first time the marketing department was acting as its own advertising agency they kept trying different ideas and options.”

This ended up being easy for Cornet to overcome, as he worked director with Jean Paul Du Bois, the chief of marketing, acting as a creative director, and Lorena Solari, the sales manager. Du Bois had previously worked with Cornet, and knew he would capture the essence of the university and bring his own creative aspect to the campaign.

“I had worked with Alex before on two short films that were directed by me. His art contribution and compromise involve high quality standards that were fundamental to achieve a good finishing and to be recognized by the Peruvian Culture Ministry and other festivals around the world,” said Du Bois. “As the Head of Marketing of the Toulouse Lautrec Institute of Design, I hired him to illustrate the advertisement campaign “Some People See Reality, Others Change It,” which needed an unusual point of view, and Alex helped us to reach the pieces with high visual impact. It’s always been stimulating, at the moment of the brainstorming interesting points of view appear. His creative contribution and compromise to get quality on what he does makes him a trustworthy person on any job.”

Cornet previously worked on other campaigns for the college. In the middle of 2015, the Toulouse Lautrec Institute of Design produced the social media campaign “Career” to promote the careers that the Institute had. Cornet made a series of illustrations on digital collage through the Digital Agency Performance Group. He also designed posts of each Institute’s career for a new Instagram campaign, with great success.

As if coming full circle, it is without a doubt that Cornet’s artwork continues to inspire the next generation of artists to study and live their dream.

German TV Writer-Producer Kirsten Ittershagen Runs Her Shows with Passion, Precision

Driven, versatile and passionate, German television writer-producer Kirsten Ittershagen, who works as a Showrunner for German and international TV series, has ascended to the top of her field thanks to a powerful combination of raw talent and creative vision. In a decade’s time she went from an entry level aspirant to become the creator, writer and producer on one of the nation’s top series, Alibi Agency, a program that deftly combines comedy and drama into a singular, intriguing format.

The road which led her from a career in advertising to television and Alibi Agency was one marked by fate and determination, an odyssey that began when Ittershagen was a child and came to fruition, years later, after a dramatic leap of faith. “I’ve been a TV fan since childhood,” Ittershagen said. “It all started with Love Boat, Magnum, P.I. and Beverly Hills 90210. My mom was always concerned that I didn’t read as much as my sister did—I came home from school and enjoyed the afternoon by watching German and American TV shows.”

“It became my passion,” she said. “Even during my studies of Sociology, Cultural Studies and Psychology at the University of Hamburg, I still watched TV in the afternoon or evenings. After I graduated, I began working in advertising but still dreamed of a career in the TV Industry. I had to follow my passion in order to be happy and very spontaneously, I quit my job, moved to Berlin and decided to be a writer. It was a big risk, but luckily it worked out.”

Against some steep odds, Ittershagen’s determination and skill began to pay off. Starting as an intern at GrundyUFA (an independent TV subsidiary of the fabled UFA film studio), Ittershagen soon graduated to working out plots as “storyliner” moved on to story editing and before long found herself the head writer on popular, long-running dramas Unter Uns (Among Us), Gute Zeiten, Schlechte Zeiten (Good Times, Bad Times”) and the writer-producer of Verbotene Liebe (Forbidden Love)

“My biggest dream came true,” Ittershagen said. “I got job writing for the company which produced my favorite TV series that I’d watched for years.”

A story teller second to none, her ability to imprint a unique twist on a familiar scenario has served her well, and Ittershagen managed it in a particularly demanding sector of the industry—the high pressure world of TV series. This is an arena of inescapable deadlines, where a writer must not only meet an almost impossibly tight schedule but also maintain consistent quality and narrative poise.

And she did it with impressive skill. “Kirsten combines exceptional creative talent with the management strength necessary to run a room of writers, each of whom has their own character,” said Jan Diepers, Gute Zeiten, Schlechte Zeiten executive producer. ”I remember several occasions where it seemed impossible to continue with a storyline; whether due to budgeting reasons or an unforeseeable incident, but Kirsten never lost focus or her positive, creative attitude. She would usually return from the writer’s room with an even better idea and solution.”

 

Ittershagen’s extraordinary talent isn’t just known in Germany. As a passionate traveler Ittershagen loves to work internationally and for different cultures. For the international company FremantleMedia, Ittershagen worked in Croatia on the show Ruza Vjetrova (Rose of the Wind) for Croation broadcaster RTL, heading up their international writers room. Typically for Ittershagen, the show become one of the most successful in that country. She also developed a TV series called The Mall for the same company, set in Dubai and marketed to air in the Middle East.

 

Following this international success she also became the first German writer-producer invited to join the faculty at Serial Eyes Program, the groundbreaking European postgraduate high-level TV series writing and producing program in Berlin, where she mentors up and coming European scriptwriters and producers.

Her creation and subsequent success of Alibi Agency was almost inevitable. “Ten years ago I had the idea about a guy who helps people to cheat on their spouses” Ittershagen said. “I started research and found an actual alibi agency which offered all the professional lies, fake worlds and realities you need, hiding an affair, two families or even a disease like cancer or HIV from bosses or a job in porn or escort from families.”. I’m a very honest person and I was fascinated and disgusted in the same time. But I realized, in creating these stories, how important is to discuss the value of truth and, also, the easy way out with lies. It resonates with audiences and they reflect on their own lives—‘Would I do the same? Who I can trust?’  And now, on top of that, ten years later, we live in a world full of lies, in the news, the internet, all around us. Whistleblowers coming out with some truths we never wanted to hear, or did we? That’s why Alibi Agency mirrors the contemporary feeling of society.”

 

Her precision, vigor and ability to consistently turn out world class scripts earned her a formidable reputation among her peers—her daily drama shows average 4 million viewers each, and earned her the prestigious German Soap Award in 2012 for “responsible social and humanitarian storytelling” for her teenage HIV-themed story of  the show Unter Uns (Among Us).

Her background in sociology and psychology lend canny depth to her scripts and Ittershagen’s crisp, articulate dialog, sense of pacing and sheer reach of storyline benefit every project to which she contributes. For Ittershagen, with an already significant level or professional achievements, the sky is the limit; as Jan Diepers points out, “Kirsten has an extraordinary ability to spin ideas further than most writers I know.”

And the multi-faceted Ittershagen—writer, producer, series creator, showrunner—wouldn’t have it any other way. “It is an astonishing feeling when you see your ideas, characters and stories come alive on the screen,” she said. “Television is a mass medium that has major impact on society and I want to use it for greater good. I see my purpose as a writer in sending important, uplifting messages to my audience. There is enough fear, pain, violence, hate and terror out there—I think the world needs hope, love, light and laughter. And as a TV writer I have the chance to make the world a better place, at least a little.”