Category Archives: Writer

Digital Influencers, Uncategorized, Writer

Russian Blogger @Nioly Paves a Path for Digital Nomads

July 2, 2020 Rhian_Bosco Leave a comment

Today millions of people work remotely, a luxury that affords them the freedom to manage their time without the constraints of the traditional 9 to 5, travel at will and oftentimes live wherever they want in the world. Even with the many that have managed to break away from a life of going into the office, there are millions more who are still desperately trying to figure out how to create a remote career for themselves.

A few years ago Russian blogger Polina Pushkareva, who’s known internationally by her instagram handle @nioly where she has over one million followers, figured out how to create a successful remote career for herself through blogging and social media.

She says, “Dedication, and a deep understanding of how social media functions and analytics,” are among the most important qualities to be successful in her field.

Gaining an astonishing level of success, Pushkareva’s expertise as a fashion blogger has led her to be featured in the Russian editions of Vogue, GQ, Grazia, Cosmo, Kommersant and more. She is also a columnist for OK Russia, where she regularly gives advice on blogging, with articles that include “Thinking Strategy that will Lead to High Income,” “Organizing work with Clients in the Freelance Market,” “What Character Traits Will Help You Succeed?” and many more.

“It all started in an ordinary cafe. I sat at a table and took pictures of cheesecakes for my Instagram profile, which at that time consisted of 300 subscribers,” recalls Pushkareva. “I was noticed by the owner of the establishment and offered the job as a social media management specialist. This is how I got my first job in the online field. After a short period of work with commercial accounts, I was recommended as a good specialist to a blogger.”

What makes Pushkareva so unique though is the way that she took her career beyond simply blogging. Using the knowledge she’s gathered over the years, she created an online program to help other people establish successful remote careers of their own.

Last year she launched her first online course, “Managers,” which was an instant hit in Russia. The course taught subscribers how to manage other people’s blogs, essentially helping them to learn how to become a universal specialist capable of doing everything from writing posts and purchasing advertising for promotion to targeting audiences and creating the blog’s visual vibe.

“When I realized that I couldn’t cope with my many responsibilities anymore, and 24 hours a day wasn’t enough, I began to think about training assistants for myself…. that’s when I unconsciously identified the urgent need all bloggers have for a qualified ‘helper’,” explains Pushkareva.

“That’s how I created my first course, ‘Managers.’ It was an absolutely spontaneous project. But it sold out completely on my first day of sales, even though my blog only had 30 to 50 thousand subscribers at the time. The first round was immediately followed by the second, third, and fourth editions.”

With a million followers herself, and also managing blogs for brands and celebrities with millions of followers, Pushkareva was constantly overseeing the output of creative content to meet the demands of her various audiences.

She quickly realized that an opportunity to create a new career field in the social media industry existed– one that would help the bloggers, as well as those who wanted to create a remote career for themselves. This was a few years ago, and at the time the idea of someone being specifically trained to manage other people’s blogs and instagram profiles hadn’t fully taken off yet– Polina was on the forefront of a new industry.

“The popularity of my course grew instantly. After all, this info product had a specific goal to help both sides at the same time. All the talented people got an opportunity to learn a remote profession, and bloggers freed up their time for more important and interesting things,” explains Pushkareva.

One of the key reasons Polina’s course was such an instant success, and something that speaks to her keen insight as a business developer, is the mutual benefit she saw in creating the role of a social media manager.

She says, “Bloggers are people who live a normal life, but also have a great responsibility to their readers. They have lists of things to do on a daily basis besides blogging. And all these bloggers have long been in need of such a helper to free them from the routine stuff on Instagram, such as buying ads, creating content, and writing posts.”

Since 2019 Pushkareva has trained hundreds of thousands of people through her “Managers” course, which pulls from her years of experience as a blogger and her knowledge of what it takes to successfully manage all aspects of a blog and instagram account from the front and back end in a way that makes everything run smoothly and increases traffic.

Though she’s still in her early 20s, Pushkareva has accomplished more than most, and it seems everything she does, she does well. Not only was she named Fashion TV Russia’s Best Extraordinary Blogger in 2019, but she also recently took on her first ever acting role, and it was no small feat. She recently wrapped production on the upcoming feature film “WarHunt” where she acts alongside none other than iconic star and Oscar Award nominee Mickey Rourke from “Sin City,” “The Wrestler” and “Iron Man 2. ”

“We invited Polina to act in the role of a radio operator. As a blogger with one million followers, she will help us to attract a younger audience to watch this film. The shooting was in Latvia, in Riga. I was impressed by her self discipline,” says Julia Kim-von Den Driesch, one of the producers of the film.

“She is not afraid to try new things, she is not afraid to fail. All of her ups and downs are part of transformations and developments. She has a sixth sense in visual content. I think she is doing the right thing so that her generation can become independent from their circumstances.”

As a blogger, Pushkareva is a leading figure in her field, and as such, she’s been invited to give talks at the well-known international business forum, Synergy, which has featured other powerful speakers such as Tony Robbins, Sylvester Stallone, Arnold Schwarzenegger and many more.

Polina Pushkareva’s story of how she got to where she is today is one that reaffirms the power of self-determination, and it’s inspiring. Originally from Kovrov, a small town in eastern Moscow, Russia, Pushkareva worked as a waitress to put herself through school while studying sociology at Saint Petersburg State University. The owner of the restaurant she worked at approached her with a curiosity about social media so Pushkareva took it upon herself to learn everything she could about the business.

“I did not have any clue about this field, but I needed to earn extra money as a student. I told him yes and I started to learn and try something new with social media management everyday. This moment changed my life,” recalls Pushkareva.

“A couple of years ago the huge number of Instagram promotion training courses out there now weren’t available, so I had to learn all the skills necessary for the work by myself, watching videos, looking for and collecting all the information on the internet or from friends who were already well versed in this field. In addition to working as a manager on my blog, I also tested all the existing ways of promotion.”

She quickly took note of the rise of social media and the potential it offered to create a lucrative business, and she knew she could make more money. While in college Pushkareva made a trip to the U.S., which proved to be a major turning point for her.

She explains, “I flew to America on an exchange program and that’s where I realized that I urgently had to do something with my life… I realised that US bloggers needed a manager… At the time, the profession didn’t even exist, nobody knew what the job of a ‘blogger manager’ was… I knew exactly what I wanted to do in the future and I started to independently develop schemes and mechanisms of net promotion.”

Pushkareva’s newest course is called “Millionaires,” which is targeted towards training people to use social media to increase their personal income and become millionaires. Since releasing the new 11-day intensive training course in January, she has trained 4,000 people. The course, which is currently geared towards Russian speakers will be available in an English version at the end of the year.

She says, “Million follower bloggers is a new trend in our reality. To handle everything related to the blog professionally you have to be surrounded by a professional team… on the new course I teach people how to become a millionaire, how to deal with blogs of a million subscribers and how to manage everyday life.”

For Pushkareva, who began her own instagram by blogging about ‘student life, coffee, guys, and dreams,’ the platform has been hugely lucrative. Today, with one million followers herself, Pushkareva’s instagram account @nioly, takes audiences on a journey across the world with every picture telling a story.

Producer Julia Kim-den Driesch says, “Polina motivates people to do things and to move towards their goals. She built a strong and recognizable brand called @Nioly. Millions of followers watch her and she is a role model for young and dynamic girls around the globe, and she has a mission to provide affordable online education as a blog manager.”

Seeing how instagram and blogging could be a powerful tool for brands to gain attention and for people around the world to tell their stories, and the growing number of people in search of the digital nomad lifestyle, Pushkareva has become a sought after leader in the digital generation. With all of the opportunities she’s made available online, Pushkareva is one of the people who have helped make the days of being tied to a desk, one country and a predictable lifestyle something that is optional, not mandatory.

Screenwriter, Uncategorized, Writer

A Child Prodigy: Chapter Two

December 21, 2018 Lorraine Wilder Leave a comment

What happens to child prodigies when they grow up?

The proof that such genius doesn’t always die off is in Lorenzo Pelosini’s last novel, River Runner – The Golden Thread. It was John Irving who first noticed Pelosini’s early development as a narrative genius. The best-selling author read The Flight of the Hawk, written by Pelosini when he was only 14 years old, and decided to promote his young fellow author with a flattering introduction to his novel. And in 2014 Pelosini’s transition into a full-grown talent was confirmed with the release of his novel River Runner- The Golden Thread.

In the case of River Runner, it was the famous critic Fabio Canessa, an Italian authority on film and international literature, who discovered the novel, and expanded its notoriety across Italy. Ironically enough, the struggle for this specific form of talent to transition from childhood to maturity is also the central conflict of the story within River Runner. In fact, it is this meta-narrative reflection that makes the novel so brilliant. The main character’s battle to escape his prison is the perfect parallel to the one the author faced himself. In spite of that, this isn’t a story fueled by narcissism. It is one that’s propelled by an authentic desire for freedom, a motivation to grow into a more honest version of oneself, something we can all relate to. Although River Runner is indeed a fantasy, at least officially, Star Wars and The Lord of the Rings aren’t the tales that come to mind, instead, it is a cross between Shawshank Redemption and The Truman Show.

While fantastic literature and movies of the same genre take us up in the air and out of our world for a ride, River Runner takes us deep within it, straight into the very core of our personal little world, where our greatest demons lie alongside the best parts of us. This is essentially why River Runner works. It succeeds where many stories fail in the sense that it offers us a looking glass into the terrifying and often hidden parts of our souls– which are arguably the most valuable. This is not to say that the novel is the best product to come out of the world of popular young adult narratives. In fact, we are not talking about excellence, but rather, transcendence. If we visualize contemporary literature as a two-dimensional flat land, to quote Edwin Abbott Abbott, excellence would be creating a product that extends miles and miles in the two dimensions that such flatland conceives. On the other hand, transcendence would be moving even just one inch up, into that third dimension which lies all around it, yet almost inconceivable.

There is so much more potential to be explored in Pelosini’s already breathtaking repertoire of work as a writer. His fluid style stretches light years beyond his age, something that is clearly revealed within the pages of River Runner. And whereas excellence is surely encrypted in this young author’s future, transcendence is already a part of his present.

There is a sharp edge in River Runner that tears a hole in the placenta that each person needs to outgrow in order to be reborn. Such birth isn’t the obligatory one we all undergo, nor is it a regular transition into adulthood. It is an alternative. A peek into something beyond our everyday existence and step onto a path that we do not often imagine. Not only is this transcendent quality rare, it is also essential to every time, decade and generation. And since hope and its nature is essentially the content of River Runner, we can only hope for Pelosini to soon deliver a successful continuation of this trans-dimensional saga. Thankfully for us, he intends River Runner to be the first novel in a highly anticipated trilogy.

Screenwriter, TV Writers, Uncategorized, Writer

Sonia Gumuchian: One Gifted Writer to Keep your Eyes On

August 15, 2018 P. L. McGroarty Leave a comment

It’s no wonder that internationally acclaimed writer Sonia Gumuchian has caught America’s attention. An award-winning writer with sharp dialogue, hilarious stories and impeccable timing, Gumuchian’s ability to turn real life situations into fun and engaging scripts will leave any person wanting more.

Originally from Vancouver, Canada, Gumuchian has a way with words that is an impeccable blend of both natural talent and deliberately honed skill. With her first novel under her belt before she finished high school, and then graduating from the University of Southern California with a Bachelor of Fine Arts in Writing for Screen and Television, Gumuchian’s talents were quickly recognized by major powerhouse networks in Hollywood.

Working for respected TV networks such as HBO and FOX, as well as ABC Studios, Gumuchian attended table reads and provided coverage on potential scripts, which helped her learn the ropes of what goes into developing some of today’s most watched shows. Gumuchian even worked with the Hallmark Channel where the ideas she pitched were taken into consideration in the development of the 2016 Kitten Bowl, the nation’s most beloved rescue pet adoption of the year. THE KITTEN BOWL, guys.

Her pilot “Hi Again” has been met with glowing praise and interest. Centering on a young woman who wakes up as an android that’s been built by her ex boyfriend, yikes, Gumuchian’s script for “Hi Again” was awarded as a second rounder at the esteemed Austin Film Festival, an honor that only 15 to 20 percent of almost 10,000 submissions receive.

“At the time, I was inspired by the technology centered around transhumanism and the surge of science fiction content we were receiving,” Gumuchian explains. “After personally visiting AI symposiums and conducting interviews with scientists who are creating the next generation of materials made to simulate human faces, I wanted to write my own spin of the genre. What if someone was brought back to life, but not on their own terms?”

And that’s exactly what happens. The story begins in 1987, when 21-year-old Kat tragically dies from a drunken bowling accident, leaving her friends, family, and loving boyfriend, Toby, behind. Cut to 2018 and Toby, now a successful scientist, finally succeeds in downloading Kat’s consciousness onto an android, only for Kat to break up with him the second she wakes up (something she was meaning to do before she died). Now, faced with a world far into the future, Kat must navigate new waters and become reacquainted with her loved ones. With “Hi Again” Gumuchian pulls at heartstrings while exploring the depths of human connection and making the reader laugh out loud, pretty much all of the time.

One priceless mark of a great writer is their ability to pick up and expand upon a contemporary idea and make it into something more– a throughline regularly seen in sci-fi novels and scripts, but Gumuchian does it with comedy. A a certifiable pro, that’s exactly what she did with her “Good Cop, Old Cop” script drawing inspiration from the series “Brooklyn Nine-Nine.” The script, which is only one of several that will leave audiences rolling on the floor laughing, earned her attention once again when, going up against 800 other entries, it made it into the Top 7 in Filmmakers.com’s TV Script Writing Competition.

The story follows Jake and Amy as they go undercover to infiltrate a fake ID epidemic, which leads Jake to the painful realization that he can’t connect to the youth anymore; meanwhile, Boyle distrusts Rosa’s new boyfriend, as Mike and Scully investigate a suspicious Chinese restaurant. The script’s ingenuity lies within Gumuchian’s seamless creation of fresh new material cut from a preexisting cloth, an invaluable asset to any writers room. Honestly, it wouldn’t be at all surprising if she starts writing for Saturday Night Live or the like very soon.

With talents expanding from screenwriting to journalism, Gumuchian has been chosen to contribute as a staff writer to a plethora of popular magazines and media outlets such as The Fullest Magazine, and Neon Tommy.

Covering countless red carpet events and movie premieres for media outlet Neon Tommy, her review of “A Million Ways to Die in the West” not only gained major traction with audiences, but it was retweeted by Alex Borstein, one of the film’s stars. A gratifying moment for any writer.

“On one of my most glamorous nights, I was invited to join the red carpet of the ‘Hunger Games,’ and got to chat with the likes of Julianne Moore, Elizabeth Banks and Jennifer Lawrence” Gumuchian recalls.

The voice found in Gumuchian’s writing is gripping and visceral, hilarious and deliberate, engaging and unwasted. She is an unparalleled and important presence behind a keyboard, a mind behind the pages that continue turn the world of entertainment on its side, in a good way.

She admits, “I’m the type of person where I’ll say yes to nearly any experience, and no matter how dangerous or silly my adventures may be, I usually encounter an interesting story or person along my way, and most of my stories do come that real-life inspiration. I live life as a gatherer of stories. Every new day is an opportunity for inspiration, meeting strangers, and getting whisked off to new locations.”

Though she’s gained international attention for her storytelling capacity in the realm of pop culture and comedy, Gumuchian’s gift extends far beyond that alone. Her ability to speak bravely and candidly about tragedies such as the Armenian genocide in the piece “Coming to Terms with Genocide” has helped to shed light on heavy and hard hitting world events while also giving readers a deeper look into her personal world.

She explains, “One piece that I’m proud of is a reflection I wrote about the anniversary of the Armenian Genocide and my personal experience with it growing up. It was a hard piece to write, as I had to explore sometimes painful parts about not just the genocide itself, but my part in keeping the legacy alive.”

Without passionate, honest, and gifted writers such as Gumuchian, we, the human race, would never really know the true impact of incredibly sensitive, and even painful, events our cultures and societies have endured. Gumuchian’s article about immigration and her family’s personal migration history can be found in the ‘Volume 5’ print edition of The Fullest Magazine.

As a writer Sonia Gumuchian is one powerful storyteller who’s creative genius clearly spans the gamut and she is definitely one to keep your eyes on.

Advertising, Music, Writer

Copywriter Aahana Pereira teams up with celebrity DJs for Motul Rhythm campaign

March 24, 2018 Lorraine Wilder Leave a comment

Despite always having a love for writing, Aahana Pereira never expected in her youth that her passion would translate into advertising. In junior college, she was studying science and math, but she hated it. She quickly switched to Mass Media, not because of an interest in communications, but simply because it would mean she no longer had to take math. However, those three years changed her life. The more she learned about advertising, the more she knew she would be happy in the field. She would watch old advertisements from all over the world, read long copy print ads and learned a great deal about famous copywriters. She wanted to be like them. Combining her interests in writing and advertising, Pereira decided to pursue a career in copywriting, and has never looked back.

“On most days as a copywriter I follow a brief and write copy with as many options I have time for. It is not every day that we get an exciting brief or a project, so day to day is, so to say, average. That being said, I still push to make average better. Most days we work on small budget campaigns, and I aim to make each and every campaign, whatever the size, achieve greatness and make something I am proud of. Then, once in a while, we do get a brief where we get to showcase our creativity at the highest level, and that is just plain fun,” said Pereira.

Throughout her esteemed career, Pereira has worked on many projects for prolific corporations known worldwide. She has travelled the world doing what she loves, and consistently finds unique approaches to promote a product. This is exemplified with her work on commercials for Palmolive, Colgate, IBN 7, and many more. The highlight of her career came when she was given the opportunity to work on the Drink Up campaign, an initiative by First Lady, Michelle Obama in partnership for a Healthier America that encourages people to drink more water. Most recently, she worked with Falcon Agency in Malaysia on several successful campaigns, impressing all she collaborated with.

“Aahana and I have worked on several projects since we first met in 2017 – Motul Rhythm, Meet the Sydneyporeans, just to name a few. I really enjoy working with Aahana as her ideas are strong and always on brief. I love the passion she has for her work,” said Liz Leow, Regional Account Director, Falcon Agency Malaysia.

Working on Motul Rhythm was a project that excited Pereira. It was one of the first projects she worked on at Falcon Agency as a solo copywriter. Motul, a company that produces high-performance motor oils and lubricants, is not typically associated with music, making the campaign extremely original. The idea was to hold an online contest across the Asia-Pacific area where anybody could submit their original music, made completely from the sounds of their motorcycles. They asked fans to create sounds and upload it to the Motul Rhythm website. The prize for the winners was a chance to co-produce their own music track with Asia’s most well-known DJs, such as Terence c, Idham and Flickswitch. The selected winners were also sent to the MOTO GP event held in Malaysia in 2017, and the music track mixed by the DJs was then launched at an event in Kuala Lumpur.

“I thought the idea was good. A brand like Motul, which is such a low involvement category, was getting its fans excited. The idea was true to the brand values that stands by performance. In this campaign, performance has dual application – performance of the lubricant and oils meets performance in music. It was a synergy,” said Pereira.

Although the idea of Motul Rhythm already existed before, Pereira and her team adapted it. The idea was to get audiences to participate in a competition, where they had to submit sounds from their bike and reputable DJs would take the best sounds and mix it into a music track especially for Motul. However, the challenge was to entice them in a way that would encourage motorbike fans. As a team, they concluded that the hook would be that participants would get a chance to co-produce the music track by submitting their audio clip. This was discussed over a period of discussions. However, Pereira had never worked on Motul before or even the oil and lubricant category, so this meant she had to do a lot of research to figure out just the right way to target consumers. She had a sense of the Asian market but wanted to find just the right way to reach bike enthusiasts. It was more than just making them aware of the competition, it was getting them to participate in it. With the help from the team in Singapore and support from the team in Malaysia, they managed to launch this campaign, and those lucky few consumers managed to have their dream come true by working with DJs to create a track.

Other than launching the Motul Rhythm microsite, Pereira’s team created Facebook advertisements and digital banners to get the word across. This was the first point of communication and a way to generate awareness. It was very important to write copy that would make people stop and click, not to mention character limits in digital ads. Pereira met the task with determination and commitment.

“This project was fun. It incorporated bikes and music. I loved working on it and it was amazing to hear what people could create with the sounds of their bikes,” she said.

The Motul Rhythm campaign is just one example of Pereira’s creativity and determination. She took a unique idea and targeted just the right audience. Such talent is required to be a success in her industry, and for those looking to follow in her footsteps, she offers some important advice.

“One, be persistent. Keep aiming for good work even if they are not the big budget briefs.

Two, watch films, shows, read books that will expose you to different stories and styles of writing. You never know what will inspire you. Three, have a voice in your team. No matter what your title is, say something,” she advised.

Photo by Biel Calderon

German talent, Screenwriter, Television, TV Writers, Writer

Renowned Writer Camilla Sauer Talks Top Projects

January 17, 2018 Ashley Bower Leave a comment

Camilla Sauer is one of Germany’s most successful head writers. Over the past 20 years of her career, she’s been accredited for her remarkable work on over a dozen different TV series, produced by some of the biggest German and European TV and Film production companies.

Getting her start as a creative writer at the young age of 19, Sauer proved early on that she was destined to spend her life creating and telling stories. Just three years after her first professional gig, she went from intern to full-time storyliner on Germany’s second highest rated TV series, Verbotene Liebe (Forbidden Love). With numerous awards won and over 4,5000 episodes aired, Verbotene Liebe circles around the lives of young men and women in Germany, their friends, and their families, and has become well known for its positive representation of LGBT characters and its presentation of controversial issues. The show is produced by UFA Serial Drama (Metropolis and The Blue Angel), one of Germany’s oldest and most distinguished entertainment brands

Sauer worked on Verbotene Liebe for two of its 20 seasons. From there, she climbed the ranks and earned what would be her first of many head writer titles for a season on the crime series Einsatz für Ellrich, of the award-winning production company, Constantin Entertainment.

“Two years later I started working for Alles Was Zählt, where I continued to work for three years,” Sauer said. “I was there from day one and was fortunate enough to be able to create this TV drama with some of the most talented writers. We were all so different, but each and every one of us was passionate about the show. We were encouraged to tell fresh, new, and compelling stories. We all put 100% of our effort into the stories – and it paid off.”

In February of 2008, while Sauer was the head writer on the show, Alles Was Zählt was awarded Blu Magazine’s Best National TV Format award for its portrayal of the relationship between two of its characters, Deniz and Roman. Additionally, Guido Reinhardt, Chief Creative Officer of UFA and producer of the groundbreaking series, provided Sauer with the opportunity to work as a creative producer together with the producer of the TV series Unter Uns, ultimately trusting her to relaunch this show and work with a different team of writers, with a different broadcast station in the process. “Camilla is truly a writer of extraordinary merit and ability,” Reinhardt recently commented of his professional colleague of over 10 years. “She possesses a talent that is rare, and it is her unique combination of talent and experience that has resulted in her becoming one of Germany’s most successful head writers.”

Having aired in 2006 to the present, Alles Was Zählt is one of the longest running TV dramas in Germany.

While it’s obvious that creative talent is a must-have when it comes to being a successful writer, one of Sauer’s greatest strengths that Reinhardt pointed out: life experience, along with empathy and a sense of structure, are also qualities that mustn’t be overlooked. Sauer is well versed when it comes to all of these, her expansive success as a head writer in the entertainment industry serving as proof. Expanding upon what she’s learned regarding the importance of these assets, Sauer explained, “It takes empathy to create characters and to be able to connect with how they feel and act. Not because you would do so, but because your character with his background, culture, and personality would do so. It takes some life experience because life gives you the best inspiration every day, everywhere. The best stories I’ve ever heard stem from real life experiences. Lastly, structure is needed to be able to take your story to the next level; To create a plot, a script, a scene. I know a lot of writers who are either very creative, but have issues with creating structure, and vice versa. If you have both – you are considered one of the lucky ones.”

In addition to head writer, Sauer has also worked diligently as a creative producer and story consultant on numerous distinguished projects broadcasted on some of the most established networks throughout Europe such as, Soko Familie, Herzflimmern, Unter Uns, the award winning Dahoam is Dahoam, and Lena – Liebe Meines Lebens, the latter which she first began working on a few years post her work on Alles Was Zählt.

“A story consultant in Germany is probably considered a creative producer, or a co-showrunner in the US. It’s someone who works closely with the producer and/or show runner. Together they create the story concept, characters, and the long running plots of the TV series,” Sauer said of her job title. “This particular work is not so much focused on the details like scenes or dialogue, but more so of the development of the whole concept of the TV series. The staff writers break our ideas down into episodes, scenes, and scripts.”

In 2010, Sauer was hired by the academy award winning production company, Wiedemann & Berg (The Lives of Others, WhoAmI, Welcome to Germany, and Dark), to create Lena – Liebe Meines Lebens with showrunner Günter Overman (Storm of Love, Verschollen, and Hinter Gittern – Der Frauenknast). The series title translates to Lena – Love of My Life in English, and is an adaptation of the Argentine series Don Juan y Su Bella Dama, created by Claudio Villarruel and Bernarda Llorente.

It was on Lena – Liebe meines Lebens where Sauer first worked with co-founder and CEO of Wiedemann & Berg, Quirin Berg. Berg, who thinks quite of the writer’s talents, shared, “I have had the pleasure of working with Camilla Sauer and can without a doubt certify that she is an exceptionally talented head writer, and furthermore, one of the best head writers in Germany. Camilla is extremely unique in many aspects. She is outstandingly creative, a very fast thinker, she has a wonderful ability to express her ideas clearly, create deep and three-dimensional characters, and eventually bring them to life. Additionally, she can immediately identify specific problems in a story and articulate a solution to them.”

Since 2012, Sauer has been staffed as the head writer for Germany’s hit series Schicksale – und plötzlich ist alles anders (Fate – and suddenly everything is different). Produced by Constantin Entertainment, the TV series has been running for eight years, consists of twelve seasons, and was recently picked up for another (1 year).

In Camilla’s words, the idea behind Schicksale – und plötzlich ist alles anders is that, “Things are not happening to you, they are happening for you. Even if it looks like something bad is happening to you, it just creates a new opportunity for us to learn, to grow, and to eventually make better decisions that lead to a better life. ‘Fate’ is about that one single moment, that ‘accident’ that might look like some random situation, that completely changes your life.”

While working on such a long running show for an extended period of time has its challenges, Sauer has demonstrated that she is an expert when it comes to contributing fresh and exciting stories to an ongoing series, and in doing so has played a pivotal role in the success of Schicksale – und plötzlich ist alles anders. Former CEO of Constantin Entertainment Christoph Knechtel raved of the head writer, “Camilla is truly a head writer of extraordinary merit and ability. I was fortunate enough to witness her extraordinary talent in screenwriting when she served as writer, head writer, and showrunner on numerous television series like K-11-Kommissare im Einsatz, Einsatz für Ellrich, Schicksale, In Gefahr, Im Namen Der Gerechtigkeit, and Soko Familie for huge networks such as Sat. 1, RTL, VOX, and more. Her demonstrated skill and unparalleled creativity on these and other projects have earned Camilla widespread recognition and international acclaim as one of German television’s leading writers.”

Presently, Sauer is in development with the German TV production companies, UFA Serial Drama, Constantin Entertainment, and Bastei Media, on a few pilots and television series while continuing to write for Schicksale – und plötzlich ist alles anders.

For more information on Camilla Sauer, please visit: http://www.imdb.com/name/nm4646044/?ref_=nv_sr_1

Uncategorized, Writer

WRITING BOTH SIDES OF A STORY WITH SHREEKRISHNA PADHYE

December 5, 2017 Lorraine Wilder Leave a comment

Life imitates art, art imitates life…it’s all the same thing to writer Shreekrishna Padhye. His vocation as a writer has allowed him to investigate and mix the influences of each into the other. Yes, it’s a bit like playing God when you write, but it gives back as much as it takes from humanity. What is communicated is just as much based in fact as it is in the interpretation of those receiving the information. As Padhye explains, “I have always been fascinated by the transformation a script can go through in the hands of actors. No matter how specific you try to be with tone and character motivations, an actor can fundamentally change the scene with just their performance and highlight a different side of the story. I wanted to explore that with a small film, so I wrote one with obvious conflicts and had actors play the action in two different manners. In every fight/argument both sides feel like they are right and more sympathetic.” In the film “My Way, Your Way” the writer was simultaneously studying and displaying social interaction, characters, and the actors who were themselves presenting the lines and actions. Shreekrishna Padhye might just be the most modern & entertaining version of B.F. Skinner that you’ve ever seen.

Padhye openly admits that he mines the events and interactions which he sees in real life for his writing. This is not an uncommon event for a writer. What is unusual about this writer is that he likes to entertain and diffuse the negative actions and thoughts of the characters and the viewers of his films by showing just how petty and selfish they can be, served with a very humorous tone. “My Way, Your Way” is a comedy. In the story we see the events through the eyes and emotional tint of two coworkers. What is presented is almost a form of therapy for the audience and the writer. Seeing the awfulness of people presented in the absence of condescension and finger pointing allows the recognition of our own lesser desired attributes. Humor is the conduit by which Shreekrishna delivers this. “My Way, Your Way” presents the same office workplace occurrence seen through the point of view of two separate people. In the first version, John tells his friend at work (Sean) that he has just been promoted. To John’s surprise, Sean doesn’t take the news very well. Instead of being happy for his friend’s good fortune, Sean storms out of the office. In the second version, John rubs it in Sean’s face that he is being promoted. John proceeds to humiliate Sean and takes over his office, forcing him out. Both the versions have the same dialogue, but the actors put a completely different spin on it each time.

Padhye’s character driven style has made him a favorite among actors. He specifically wrote this film with the actors in mind. Watching actors interpret his words and infuse them with different tones made him more aware of the power of these professionals to shade the message. While a writer creates the setting in both books and films, the reader’s imagination colors the world while a viewer’s is heavily dependent on the actor’s portrayal. The dual presentations of the film emphasize this aspect. The first interpretation of the story depicts John as hard-working and deserving of the promotion while his friend Sean is resentful. In the following presentation (seen through Sean’s eyes) John is a suck up who is less deserving than himself. What’s amazing about the film is that these drastically opposed perspectives are done using the same dialogue.

A self-described actor’s writer, it’s his respect for the contributions of actors that led Padhye to creating this project. A writer’s words mean nothing if actors don’t bring them to life. Shreekrishna is adamant that the spark in the process is creating great dialogue. Filtering real life experiences into an interesting story starts here as he explains, “The key to making dialogue seem realistic is to develop an ear for it. Even though we hear people talking every day, we don’t focus on their choice of words, speed, or emphasis. We usually extract relevant information and move on. My job as a writer is to study people and their behavior. The manner in which people talk is fascinating to me and I have trained a part of my brain to pay attention to words and after conversation, I usually play the interaction back in my head and reexamine it. If I hear a unique phrase or pronunciation, I make a note of it. I may not ever end up using the exact words in my script but questioning the thought process behind it helps inform my characters. Even so, a conversation in a film is very different to one in real life. Real life conversations are long and slow. If portrayed verbatim on film in this way, they would seem incredibly boring. The key to keeping dialogue interesting is to keep it short and specific to conflict at hand. Every character needs to have a distinct voice. Even if the character names were scrubbed from the script, you should be able to differentiate the lines of each character.”

The presentation of entertainment productions has transformed immensely in the last few years. Productions are created for online presentation and are used by more traditional studios and networks to find exciting new productions and artists to add to their brand. “My Way, Your Way” garnered immense attention from both the industry and the public with 100,000 views on YouTube. There was a time not so long ago that these studios and networks had a vision of entertainment that would appeal to everyone but the popularity of online formats have proven that the most unusual and creative ideas can unify a very committed fan base. In all artistic endeavors, a strong voice will find an audience. Shreekrishna embraces these opportunities and the experience commenting, “I’m lucky to have started my career right in the middle of this seismic shift the internet has brought to the entertainment industry. Streaming services have become so ubiquitous that it no longer matters what method of distribution a piece of content was originally produced for (Broadcast, Cinema, Cable or Streaming). Because of all the new outlets, content production is at an all-time high. This is great for all artists as it provides many more opportunities. The greatest strength is also the greatest obstacle as it is possible for a piece of art to get lost in a sea of great content. Even so, the viewer is always the winner.” Each film Padhye writes seems to receive more and more praise. If his goal is to create stories that stories that allow people to see themselves and their potential selves, it seems to be an idea that the world is open to contemplating.

International Creative Talents, Writer

Victor Osorio On Living to Write

September 20, 2017 ewgpress Leave a comment

Victor Osorio is part of the 0.1 per cent of the general population that suffers from a rare neurological disease characterized by recurrent, severe headaches. The disease is called Cluster Headaches, but sufferers often refer to their condition as “Suicide Headaches” due to the often insurmountable pain that it causes. Osorio, on the other hand, sees his Cluster Headaches as the driving force behind his unwavering passion to write. Despite the massive amounts of pain and suffering that he has endured over time, he has only grown stronger and more determined to enlighten the world with his ideas. For the Spanish-native, writing is his reason to wake up in the morning, and although it isn’t the simplest profession to master, he has done so with ease. He doesn’t write because he wants to share something, he writes because he has something to share, and he has crafted a remarkable career around it.

When Osorio was a child, his parents deterred him from spending too much time in front of the television. As a result, he became an avid reader. He was fascinated by each author’s ability to awaken his imagination in ways they might not have ever intended. He loved learning the various styles and techniques that his favorite writers would use and he was inspired to develop his own unique methods. Today, the renowned writer can be credited as being the successful mastermind behind works like his children’s book, Cosas Que Nadie Sabe (translated in English to: Things Nobody Knows). He also worked for the longest running child and teen magazine, Dibus! Magazine, as a children’s comic writer for their hit feature, Alienados. Osorio’s talents, however, are not limited to writing for children’s publications. When he expanded his reach into the television and film industry, he lent his expertise to the award-winning web series, Hollywood and later earned himself a position working for Origo Media.

For Osorio, working with Origo Media is unlike anything he had ever worked on in the past. The job requires him to write short commercials and corporate videos for Origo Media’s clients. In addition, he is expected to deliver material on a weekly basis, according to very strict deadlines. Fortunately, he thrives under pressure and can produce high quality content in a very short period of time. The videos that he writes, which appear mainly online and on television in Central and South America, would not be the success that they are today without Osorio’s unprecedented ability to turn a minor concept into a piece of artwork. In his time spent working with Origo Media, Osorio has written over 200 commercials and corporate videos, as well as a spec pilot.

When asked about his position at Origo Media, Osorio would tell you that he felt lucky to expand his skill set and learn to succeed under a different kind of pressure. “Working at Origo Media was a big deal for me because it allowed me to work on a series of projects with the same people for a year. By now, I consider myself to be very skilled at being concise and to the point, without sacrificing flavor, entertainment, and quality writing. Working on commercials really brings those skills to light and being able to put them to use within the context of this job has been extremely satisfying,” said Osorio.

Those who have worked with Osorio, however, would tell you luck has little to do with it. Luiz Santiago, who is the CEO at Origo Media, considers Osorio to be an invaluable asset to his company. “Victor is a very good writer with a big imagination and his command of creative writing techniques highlight his prowess as a writer. He also takes any potential set and post-production complications into account when developing his scripts to make everyone else’s work easier. Beyond that, he writes interesting, dynamic characters for our actors to explore,” told Santiago. Given the fact that Origo Media creates commercials and corporate videos in Central and South America, it is also important to bridge the gap between American and Hispanic culture in their work. Osorio’s life experiences allow him to do so flawlessly, in a way that resonates well with his audiences. For this reason, Santiago went on to say that, “Victor’s Spanish heritage and culture give him a unique perspective into American culture that infuses his work.”

Working at Origo Media has added a new and interesting dynamic to Osorio’s career. His eagerness to write and his passion for spreading his ideas across the world make him particularly open to expanding his horizons into new mediums and genres wherever possible. He enjoys stepping out of his comfort zone and striving for excellence in each new territory that he embarks on. A quick glance into the future of Osorio’s career looks bright. Recently, his children’s book was translated into English and eventually, he hopes to see it on as many bookshelves as possible. He is also working on a second children’s book, as well as a feature film script. He has no shortage of ideas in his brain, and will continue to craft them for success. From the outside looking in, Osorio writes for a living but if you ask him, Osorio simply lives to write.

Behind the Scenes, Canada, Comedy, Entertainment, International Creative Talents, Uncategorized, Writer

A FAMILY OF FRIENDS HAS MANY FORMS IN “PARKED”

September 7, 2017 Lorraine Wilder Leave a comment

There’s something romantic and endearing about a group of people coming together to support each other’s attempt to bring out the best in themselves and their dreams. It might be possible to make it on your own but when you do it with a trusted group of confidants it’s so much more enjoyable. “Parked” is a Canadian production which tells the story of five men who attempt to navigate the highs and lows of life. It’s a theme that is synonymous with the writers who created this show. In a small writers’ room, Gorrman Lee, Executive Producers Adam O. Thomas, Tracey Mack, Siobhan McCarthy, and Actor/Co-Producer David Lewis spent many long nights together writing what ultimately became a season of six full webisodes and twenty-five interstitial videos. The struggle that artists take on to test themselves, to aspire to create something which binds viewers together, it’s just as touching as the obstacles and experiences of the characters in “Parked.” Great things are achieved in life when people work together to support each other’s dreams, whether in real life or the stories which resemble it.

Here’s something that any true artist will tell you, greatness is found in the idea and the manifestation of it not necessarily in the execution of it. There’s a reason that songwriters receive a larger portion of the income generated by a song than those who perform it. Creative individuals understand that the idea itself is the keystone. The modern presentation of this is the fact that many of the productions that are presented on the web rival, and sometimes exceed, the stories presented on more traditional platforms. When writer Gorrman Lee saw the pilot for “Parked” shared on Facebook he thought “They’re doing this on the web? It’s so good!” The show’s pilot is so well produced and funny that it stands as a testament to the excellence of work being created outside the traditional system in today’s marketplace. When Lee had the chance to meet Siobhan McCarthy at a pitch event, he made it his mission to convince her that he could be of benefit to the show as one of their writers. He recalls, “I was very professional about it. I told her how much I enjoyed the pilot and asked if they were looking for people to join up; if so, I’d love to have a coffee with her to discuss. Asking people to coffee in this industry is a great, low-pressure way to get an in.” To Gorrman’s delight and the shows benefit, it worked.

“Parked” is about a group of 30-something dads, plus their one non-father pal, struggling with their late coming of age. While at first glance the characters might seem homogenous, each one has their own story to differentiate them in the group. The same can be said for the writers. As the youngest in the writing room and the only non-parent himself, Gorrman related most to the character Josh (the burnout, non-father of the group). While Lee and Josh vary greatly in personality, being of a certain age and place in your life naturally presents a shared perspective. Josh is found to be somewhat abrasive by the audience of “Parked” but Gorrman enjoyed the exercise of finding the sympathy/concealed soft side of Josh. The dichotomy of Josh was as entertaining for Lee as a writer as it was for the viewer. In episode #5, “Waiting for Kiddo”, Josh appears insufferable as he enters the scene complaining about how lame kids’ birthday parties are and how he’d much rather spend the day getting stoned. Lee’s writing shined a light on Josh’s humanity by showing just how hard he’s willing to work to get a child to attend this party with him. It looks creepy from the outside but Josh’s unawareness of this ultimately comes off as sweet because he just wants to hang out with his friends.

In a similar way to Josh’s willingness to step out of his comfort zone to keep the group together, Gorrman took on a writing assignment for “Parked” that was well outside his wheel house. Adam O. Thomas (Executive Producer of “Parked”) notes, “Gorrman was a key member of our writing room. He helped find the humor and really had a strong handle on how to shape a scene. If we were going off on a tangent, he was always the one to help bring us back around. He also made sure we never took the easy way out. I loved him for that. We broke down episodes and then assigned each writer some. Gorrman had a couple of the toughest. One was a musical episode and the other had to dance around the theme of child abduction to find the comedy in a dislikable character…. not an easy task. When he turned in his episode, I laughed out loud. It was perfect!” The musical episode referred to was entitled “Master Baker” and required Gorrman to create a Rap video. While most people think of writers as professionals who create based on something which they already know and actors as professionals who educate themselves/research about things they don’t know, Lee’s situation with this episode seems to indicate that writers are much more like actors in their approach. He was given an outline and lyrics for the song but the rest of creating the scene was up to Gorrman. He states, “I’m not really a Rap fan, my wife is though. I’m a writer of color. I’m Chinese-Canadian. It was important to me to research enough that I wasn’t being offensive or inappropriate in satirizing rap with three white, and one Indian actor. I think we pulled it off because of how silly our characters looked. The joke was on them, and not at the expense of rap.” The writer admits to feeling a great sense of accomplishment standing on set and watching the rap video sequence being filmed with Davinder/Sean Amsing is in his hot tub alongside Jimmy Z /Colin Foo. The entire cast and crew seemed to revel in the ridiculousness of the scene which Gorrman had concocted. It was obvious to all that the cast was living out the same fantasy that their characters connected with. “Parked” actor/writer David Lewis confirms, “Gorrman’s voice was definitely a distinct one. His episodes were some of our strongest. His understanding of character and story structure was invaluable. I’ve been working in this industry for over 25 years and have seen both good and bad writing. Gorrman’s writing is very good!”

Part of success is accepting both achievement and disappointment with grace. “Parked” received multiple nominations at the Leo Awards (Canadian based awards) in 2016 and a win for best actor (David Lewis). It was an instance of public affirmation in the industry for this production. With equal measure Lee describes, “It was a wonderful moment for all of us. While I remember that easily, I also remember the many long days and nights churning out ideas and breaking stories. I wish we could’ve come up with a way to shoot our original idea for the season finale. It was about Josh realizing that he had drunkenly donated sperm to a local sperm bank and convincing the other dads to help him break into the bank and steal it back. It was our take on a ‘bank heist’. Thinking back to this pitch still makes me chuckle. There’s always something to work towards.”

Brazil, International Creative Talents, Writer

Writer Guilherme Ribeiro was force to be reckoned with during times with Globo TV Network

July 11, 2017 ewgpress Leave a comment

Guilherme Ribeiro was meant to be a writer. Ever since he was young, he always enjoyed writing, but as he aged, his hobby transformed into his passion. Today, he is celebrated internationally for his talents, with an esteemed career as an online content writer, captivating readers all over the world.

Throughout his career, Ribeiro has worked on several successful projects, with readers in his home country of Brazil and abroad. He wrote about the wonders of Rio de Janeiro for Mastercard Priceless Rio, and wrote for television programs such as TV PUC, and Toxic Rio. With everything he works on, he contributes to its success, which is exactly what happened when he worked with Globo TV Network, a major media group in Latin America.

“Globo TV Network is the dream of almost every media professional, actor, comedian and journalist in Brazil. It is like a billionaire holding with the TV studios producing content meeting Hollywood standards (series, telenovelas and movies) and exporting it for more than 100 countries. I started there as an intern and I was glad I could be hired afterwards, as my career took off from there,” said Ribeiro.

And that it did. Ribeiro worked at Globo TV for three years, between 2012 and 2015. Initially, he started as an intern, but he quickly impressed. Now, he is one of the best content writers in Brazil. All those he worked with recognized his skill, and his work was always popular among readers and viewers

“Guilherme is a creative guy, takes good pictures and was a proactive journalist and reporter for Globo. He started as an intern and ended up working full time, covering daily news for the website but also participating in especial projects, such as Carnival and 2014 World Cup news coverages. He has a good eye for details, wrote interesting reports and compelling stories during his time at Globo and was constantly working on news that reached great results regarding online views and shares on social media,” said Eduardo Vallim, Editor in Chief of two websites, Gshow and EGO, owned by Globo TV Network, and was once Ribeiro’s boss.

When working with Globo and their publication G1 – Portal de Notícias da Globo, the main news program for Globo, Ribeiro’s articles and news reports were usually in tune with everything happening in the city of Rio de Janeiro. He worked with a strong team, saying the work structure was always essential to keep a good work. He could cover a good variety of subjects, culture, music events, police, politicians, protests, press conferences, prep for the Rio Olympic Games and more. Many of his stories had over a million viewers.

“Globo is a strong brand for every Brazilian and also within Latin America, so it is comfortable and challenging at the same time write reports and articles for them. It is always a guarantee your article will reach more than a hundred thousand views in couple of days, so I can say that be behind this brand makes your name be easily written by people. But it also a little bit threatening to follow the results of your work, check if you are providing accurate and clear information,” said Ribeiro. “I used to receive a huge amount of material from press agencies, PR companies, government, companies, important people and more. Sometimes a good idea comes from a source you are definitely not expecting. That’s why the field of online content writer requires a detail oriented eye for good hooks, new possibilities to redirect news that are going on media, and other always be open for the new.”

Initially, Ribeiro was selected as an intern from over 15,000 candidates. Although he describes the process as long and hard, he was recognized for his knowledge of web journalism, and his strong writing skills. He knows how to word a story to capture an audience’s attention, making him an asset to the network. He used to cover local news in Rio, working together with the TV team from the local TV news in Globo TV, so each day was a new adventure in the city. He covered special events in Rio, such as Soccer World Cup in 2014 and Olympic Games in 2016, but also yearly events like Carnival parades at the city. Eventually, he became the Web Content Editor at Globo.com, a very important position. At that time, he says he literally had to run to win, competing against media websites for audience and news.

“Working with Globo was very challenging, but very rewarding. Every day was a challenge, but I can say it made me fast and strong. It was awesome to work very close to such important and remarkable things to the history of my city, my country, totally participating on that. It is a journalism feeling that made me happy in there for three years,” he described.

Now, Ribeiro has moved beyond reporting for Rio, and is currently working with a Fortune 500 company on a new music project. It is definitely something we can all look forward to.

International Creative Talents, Writer

Gisele Goes went from writing letters to producing content for the world’s biggest brands

July 10, 2017 ewgpress Leave a comment

When Gisele Goes was just a child growing up in Brazil, she moved around a lot. Going from city to city, she began writing letters to keep in touch with her friends. Eventually, as the internet became more readily available, she transitioned to more modern methods of communication, like email, blog posts, and social media. This gave her the foundation for what she would then need later in life. Now, she is an internationally sought-after content producer and writer.

Goes has an esteemed reputation, with an outstanding career doing what she does best. She has worked with several large companies, creating content to help boost, restore, and promote brands. Not only does she create such content, but she is also responsible for providing a strategy behind it, and how the message will be distributed to different outlets/channels. That includes press releases, blog posts, social posts, video content, event marketing and any type of asset that is part of the overall strategy.

“It is important to have a good understanding on what kind of role content plays for each brand or service. There are so many different channels to explore nowadays and so much content that you need to be able to identify the best strategy to make your name stand out and how to increase brand awareness,” Goes explained.

More recently, Goes has been doing just that with Wpromote, a digital agency with sixteen years of experience. It was elected one of the best places to work in the United States twice and has offices in Dallas, Chicago, NY, SF, LA, and more. Since starting with the agency in March of this year, Goes’ job is to manage and oversee content strategies for some of Wpromote’s clients. Wpromote has been growing in the United States, and expanding internationally is definitely something they want to pursue. Goes’ background in different content initiatives and international expansions makes her a great asset for that expansion plan, and she has been helping improve this process.

“Wpromote is an amazing agency and I’ve heard so many cool things about it. Not only the culture of the company but their reputation for being the “Challenger” agency, it sounded a lot like me,” she Goes. “It’s been only a few months but I’m really excited to move forward with the projects I have upcoming here and make Wpromote global.”

Some of Goes’ current clients include major companies like Shutterstock, RoadRunner Sports, Imprivata, Minnetonka Moccasin, and more. Her international perspective and the way she worked with Content before, such as the mega popular Asian company Meitu, is definitely essential to do a good work for Wpromote.

“It’s always amazing to see the work you do coming to life. Establishing good relationship with the clients, their teams and being able to present all those results is really rewarding. Also, being able to bring something new to an amazing company like Wpromote makes me so happy. I know I have a lot to add and I know that I’m valued as a professional,” she said.

Her team is made up of professionals with varied backgrounds, but with Goes’ experience with launching a product and working for a global company allows her to look at things from a bigger perspective. To be able to establish effective process around content production, put together solid strategies with a great sense of direction, and attach important KPI’s to measure the actual impact of the content in the goals she is already beginning to achieve make her essential to the company’s success.

“I worked with Gisele to develop an international content marketing presentation from the ground-up. We collaborated on this project from the ideation process to detailing how we would implement and execute the strategies, which we later presented to a board of directors. Currently we are continuing to further develop and grow this exciting, new offering at Wpromote,” said Ana Vila, Content Marketing Manager with Wpromote. “Working with Gisele is an absolute pleasure; she brings unique ideas to the table with a fresh perspective backed by relevant previous experiences, data and trends. She’s able to convert ideas from a stream of consciousness to actionable next steps. Gisele’s diverse life and work experience positively contribute to her successful, multifaceted approach to content creation and building strategies.”

Unlike her previous projects, working with Wpromote allows Goes to manage content for a large variety of clients rather than focusing on just one. For many, this task would be almost impossible, but for Goes, it is a refreshing change. It’s a fast paced, dynamic environment but is great to expand different content initiatives and align them with different business goals. Most of the decisions are directly related to business goals and how they can achieve them as a team, some accounts have more than one service here, and it allows everything to be very integrated, making Goes’ job much more interesting.

“Everything is super flexible and the main goal is to achieve our client’s business through powerful and unique content – regardless of what distribution channel or type of content. We cover it all,” Goes described. “I like the fast-paced environment and I love being able to “switch” mindsets every day since all my clients are so different from each other. It’s also great to be in contact with people from other industries that come from a different background. And because Wpromote has such a strong internal culture it’s amazing to feel part of the team and being able to bring my international experience to the Content team and optimize our strategies in order to grow the company and achieve its goals.”

No matter who she is working with, whether it be her clients or her teammates, Goes impresses. Her vast range of knowledge caters perfectly to the goals she aims to achieve with Wpromote, and Jessica Anguiano, a Content Marketing Manager for the agency, is continuously impressed.

“Gisele and I have worked together on developing digital campaign strategies for a number of clients ranging in size and budget. Working with Gisele is fantastic. She is a wonderful teammate and I know I can always rely on her. Above all else, the positivity and optimism she brings to situations is such a breath of fresh air. Gisele is extremely dedicated to her career and clients. She’s extremely passionate about everything she does and it is reflected in her high-quality of work. She is never afraid to tackle big projects and consistently develops out of the box ideas and campaigns, never hesitating to go above and beyond,” said Anguiano.

Goes’ dedication to her work combined with her innate talent have skyrocketed her career, allowing people all over the world to see why she is considered one of the leaders in her field.