When Gisele Goes was just a child growing up in Brazil, she moved around a lot. Going from city to city, she began writing letters to keep in touch with her friends. Eventually, as the internet became more readily available, she transitioned to more modern methods of communication, like email, blog posts, and social media. This gave her the foundation for what she would then need later in life. Now, she is an internationally sought-after content producer and writer.
Goes has an esteemed reputation, with an outstanding career doing what she does best. She has worked with several large companies, creating content to help boost, restore, and promote brands. Not only does she create such content, but she is also responsible for providing a strategy behind it, and how the message will be distributed to different outlets/channels. That includes press releases, blog posts, social posts, video content, event marketing and any type of asset that is part of the overall strategy.
“It is important to have a good understanding on what kind of role content plays for each brand or service. There are so many different channels to explore nowadays and so much content that you need to be able to identify the best strategy to make your name stand out and how to increase brand awareness,” Goes explained.
More recently, Goes has been doing just that with Wpromote, a digital agency with sixteen years of experience. It was elected one of the best places to work in the United States twice and has offices in Dallas, Chicago, NY, SF, LA, and more. Since starting with the agency in March of this year, Goes’ job is to manage and oversee content strategies for some of Wpromote’s clients. Wpromote has been growing in the United States, and expanding internationally is definitely something they want to pursue. Goes’ background in different content initiatives and international expansions makes her a great asset for that expansion plan, and she has been helping improve this process.
“Wpromote is an amazing agency and I’ve heard so many cool things about it. Not only the culture of the company but their reputation for being the “Challenger” agency, it sounded a lot like me,” she Goes. “It’s been only a few months but I’m really excited to move forward with the projects I have upcoming here and make Wpromote global.”
Some of Goes’ current clients include major companies like Shutterstock, RoadRunner Sports, Imprivata, Minnetonka Moccasin, and more. Her international perspective and the way she worked with Content before, such as the mega popular Asian company Meitu, is definitely essential to do a good work for Wpromote.
“It’s always amazing to see the work you do coming to life. Establishing good relationship with the clients, their teams and being able to present all those results is really rewarding. Also, being able to bring something new to an amazing company like Wpromote makes me so happy. I know I have a lot to add and I know that I’m valued as a professional,” she said.
Her team is made up of professionals with varied backgrounds, but with Goes’ experience with launching a product and working for a global company allows her to look at things from a bigger perspective. To be able to establish effective process around content production, put together solid strategies with a great sense of direction, and attach important KPI’s to measure the actual impact of the content in the goals she is already beginning to achieve make her essential to the company’s success.
“I worked with Gisele to develop an international content marketing presentation from the ground-up. We collaborated on this project from the ideation process to detailing how we would implement and execute the strategies, which we later presented to a board of directors. Currently we are continuing to further develop and grow this exciting, new offering at Wpromote,” said Ana Vila, Content Marketing Manager with Wpromote. “Working with Gisele is an absolute pleasure; she brings unique ideas to the table with a fresh perspective backed by relevant previous experiences, data and trends. She’s able to convert ideas from a stream of consciousness to actionable next steps. Gisele’s diverse life and work experience positively contribute to her successful, multifaceted approach to content creation and building strategies.”
Unlike her previous projects, working with Wpromote allows Goes to manage content for a large variety of clients rather than focusing on just one. For many, this task would be almost impossible, but for Goes, it is a refreshing change. It’s a fast paced, dynamic environment but is great to expand different content initiatives and align them with different business goals. Most of the decisions are directly related to business goals and how they can achieve them as a team, some accounts have more than one service here, and it allows everything to be very integrated, making Goes’ job much more interesting.
“Everything is super flexible and the main goal is to achieve our client’s business through powerful and unique content – regardless of what distribution channel or type of content. We cover it all,” Goes described. “I like the fast-paced environment and I love being able to “switch” mindsets every day since all my clients are so different from each other. It’s also great to be in contact with people from other industries that come from a different background. And because Wpromote has such a strong internal culture it’s amazing to feel part of the team and being able to bring my international experience to the Content team and optimize our strategies in order to grow the company and achieve its goals.”
No matter who she is working with, whether it be her clients or her teammates, Goes impresses. Her vast range of knowledge caters perfectly to the goals she aims to achieve with Wpromote, and Jessica Anguiano, a Content Marketing Manager for the agency, is continuously impressed.
“Gisele and I have worked together on developing digital campaign strategies for a number of clients ranging in size and budget. Working with Gisele is fantastic. She is a wonderful teammate and I know I can always rely on her. Above all else, the positivity and optimism she brings to situations is such a breath of fresh air. Gisele is extremely dedicated to her career and clients. She’s extremely passionate about everything she does and it is reflected in her high-quality of work. She is never afraid to tackle big projects and consistently develops out of the box ideas and campaigns, never hesitating to go above and beyond,” said Anguiano.
Goes’ dedication to her work combined with her innate talent have skyrocketed her career, allowing people all over the world to see why she is considered one of the leaders in her field.