Tag Archives: Brazilian Talent

Writer Guilherme Ribeiro was force to be reckoned with during times with Globo TV Network

Guilherme Ribeiro was meant to be a writer. Ever since he was young, he always enjoyed writing, but as he aged, his hobby transformed into his passion. Today, he is celebrated internationally for his talents, with an esteemed career as an online content writer, captivating readers all over the world.

Throughout his career, Ribeiro has worked on several successful projects, with readers in his home country of Brazil and abroad. He wrote about the wonders of Rio de Janeiro for Mastercard Priceless Rio, and wrote for television programs such as TV PUC, and Toxic Rio. With everything he works on, he contributes to its success, which is exactly what happened when he worked with Globo TV Network, a major media group in Latin America.

“Globo TV Network is the dream of almost every media professional, actor, comedian and journalist in Brazil. It is like a billionaire holding with the TV studios producing content meeting Hollywood standards (series, telenovelas and movies) and exporting it for more than 100 countries. I started there as an intern and I was glad I could be hired afterwards, as my career took off from there,” said Ribeiro.

And that it did. Ribeiro worked at Globo TV for three years, between 2012 and 2015. Initially, he started as an intern, but he quickly impressed. Now, he is one of the best content writers in Brazil. All those he worked with recognized his skill, and his work was always popular among readers and viewers

“Guilherme is a creative guy, takes good pictures and was a proactive journalist and reporter for Globo. He started as an intern and ended up working full time, covering daily news for the website but also participating in especial projects, such as Carnival and 2014 World Cup news coverages. He has a good eye for details, wrote interesting reports and compelling stories during his time at Globo and was constantly working on news that reached great results regarding online views and shares on social media,” said Eduardo Vallim, Editor in Chief of two websites, Gshow and EGO, owned by Globo TV Network, and was once Ribeiro’s boss.

When working with Globo and their publication G1 – Portal de Notícias da Globo, the main news program for Globo, Ribeiro’s articles and news reports were usually in tune with everything happening in the city of Rio de Janeiro. He worked with a strong team, saying the work structure was always essential to keep a good work. He could cover a good variety of subjects, culture, music events, police, politicians, protests, press conferences, prep for the Rio Olympic Games and more. Many of his stories had over a million viewers.

“Globo is a strong brand for every Brazilian and also within Latin America, so it is comfortable and challenging at the same time write reports and articles for them. It is always a guarantee your article will reach more than a hundred thousand views in couple of days, so I can say that be behind this brand makes your name be easily written by people. But it also a little bit threatening to follow the results of your work, check if you are providing accurate and clear information,” said Ribeiro. “I used to receive a huge amount of material from press agencies, PR companies, government, companies, important people and more. Sometimes a good idea comes from a source you are definitely not expecting. That’s why the field of online content writer requires a detail oriented eye for good hooks, new possibilities to redirect news that are going on media, and other always be open for the new.”

Initially, Ribeiro was selected as an intern from over 15,000 candidates. Although he describes the process as long and hard, he was recognized for his knowledge of web journalism, and his strong writing skills. He knows how to word a story to capture an audience’s attention, making him an asset to the network. He used to cover local news in Rio, working together with the TV team from the local TV news in Globo TV, so each day was a new adventure in the city. He covered special events in Rio, such as Soccer World Cup in 2014 and Olympic Games in 2016, but also yearly events like Carnival parades at the city. Eventually, he became the Web Content Editor at Globo.com, a very important position. At that time, he says he literally had to run to win, competing against media websites for audience and news.

“Working with Globo was very challenging, but very rewarding. Every day was a challenge, but I can say it made me fast and strong. It was awesome to work very close to such important and remarkable things to the history of my city, my country, totally participating on that. It is a journalism feeling that made me happy in there for three years,” he described.

Now, Ribeiro has moved beyond reporting for Rio, and is currently working with a Fortune 500 company on a new music project. It is definitely something we can all look forward to.

Gisele Goes went from writing letters to producing content for the world’s biggest brands

When Gisele Goes was just a child growing up in Brazil, she moved around a lot. Going from city to city, she began writing letters to keep in touch with her friends. Eventually, as the internet became more readily available, she transitioned to more modern methods of communication, like email, blog posts, and social media. This gave her the foundation for what she would then need later in life. Now, she is an internationally sought-after content producer and writer.

Goes has an esteemed reputation, with an outstanding career doing what she does best. She has worked with several large companies, creating content to help boost, restore, and promote brands. Not only does she create such content, but she is also responsible for providing a strategy behind it, and how the message will be distributed to different outlets/channels. That includes press releases, blog posts, social posts, video content, event marketing and any type of asset that is part of the overall strategy.

“It is important to have a good understanding on what kind of role content plays for each brand or service. There are so many different channels to explore nowadays and so much content that you need to be able to identify the best strategy to make your name stand out and how to increase brand awareness,” Goes explained.

More recently, Goes has been doing just that with Wpromote, a digital agency with sixteen years of experience. It was elected one of the best places to work in the United States twice and has offices in Dallas, Chicago, NY, SF, LA, and more. Since starting with the agency in March of this year, Goes’ job is to manage and oversee content strategies for some of Wpromote’s clients. Wpromote has been growing in the United States, and expanding internationally is definitely something they want to pursue. Goes’ background in different content initiatives and international expansions makes her a great asset for that expansion plan, and she has been helping improve this process.

“Wpromote is an amazing agency and I’ve heard so many cool things about it. Not only the culture of the company but their reputation for being the “Challenger” agency, it sounded a lot like me,” she Goes. “It’s been only a few months but I’m really excited to move forward with the projects I have upcoming here and make Wpromote global.”

Some of Goes’ current clients include major companies like Shutterstock, RoadRunner Sports, Imprivata, Minnetonka Moccasin, and more. Her international perspective and the way she worked with Content before, such as the mega popular Asian company Meitu, is definitely essential to do a good work for Wpromote.

“It’s always amazing to see the work you do coming to life. Establishing good relationship with the clients, their teams and being able to present all those results is really rewarding. Also, being able to bring something new to an amazing company like Wpromote makes me so happy. I know I have a lot to add and I know that I’m valued as a professional,” she said.

Her team is made up of professionals with varied backgrounds, but with Goes’ experience with launching a product and working for a global company allows her to look at things from a bigger perspective. To be able to establish effective process around content production, put together solid strategies with a great sense of direction, and attach important KPI’s to measure the actual impact of the content in the goals she is already beginning to achieve make her essential to the company’s success.

“I worked with Gisele to develop an international content marketing presentation from the ground-up. We collaborated on this project from the ideation process to detailing how we would implement and execute the strategies, which we later presented to a board of directors. Currently we are continuing to further develop and grow this exciting, new offering at Wpromote,” said Ana Vila, Content Marketing Manager with Wpromote. “Working with Gisele is an absolute pleasure; she brings unique ideas to the table with a fresh perspective backed by relevant previous experiences, data and trends. She’s able to convert ideas from a stream of consciousness to actionable next steps. Gisele’s diverse life and work experience positively contribute to her successful, multifaceted approach to content creation and building strategies.”

Unlike her previous projects, working with Wpromote allows Goes to manage content for a large variety of clients rather than focusing on just one. For many, this task would be almost impossible, but for Goes, it is a refreshing change. It’s a fast paced, dynamic environment but is great to expand different content initiatives and align them with different business goals. Most of the decisions are directly related to business goals and how they can achieve them as a team, some accounts have more than one service here, and it allows everything to be very integrated, making Goes’ job much more interesting.

“Everything is super flexible and the main goal is to achieve our client’s business through powerful and unique content – regardless of what distribution channel or type of content. We cover it all,” Goes described. “I like the fast-paced environment and I love being able to “switch” mindsets every day since all my clients are so different from each other. It’s also great to be in contact with people from other industries that come from a different background. And because Wpromote has such a strong internal culture it’s amazing to feel part of the team and being able to bring my international experience to the Content team and optimize our strategies in order to grow the company and achieve its goals.”

No matter who she is working with, whether it be her clients or her teammates, Goes impresses. Her vast range of knowledge caters perfectly to the goals she aims to achieve with Wpromote, and Jessica Anguiano, a Content Marketing Manager for the agency, is continuously impressed.

Gisele and I have worked together on developing digital campaign strategies for a number of clients ranging in size and budget. Working with Gisele is fantastic. She is a wonderful teammate and I know I can always rely on her. Above all else, the positivity and optimism she brings to situations is such a breath of fresh air. Gisele is extremely dedicated to her career and clients. She’s extremely passionate about everything she does and it is reflected in her high-quality of work. She is never afraid to tackle big projects and consistently develops out of the box ideas and campaigns, never hesitating to go above and beyond,” said Anguiano.

Goes’ dedication to her work combined with her innate talent have skyrocketed her career, allowing people all over the world to see why she is considered one of the leaders in her field.