Category Archives: Brazil

Writer Guilherme Ribeiro was force to be reckoned with during times with Globo TV Network

Guilherme Ribeiro was meant to be a writer. Ever since he was young, he always enjoyed writing, but as he aged, his hobby transformed into his passion. Today, he is celebrated internationally for his talents, with an esteemed career as an online content writer, captivating readers all over the world.

Throughout his career, Ribeiro has worked on several successful projects, with readers in his home country of Brazil and abroad. He wrote about the wonders of Rio de Janeiro for Mastercard Priceless Rio, and wrote for television programs such as TV PUC, and Toxic Rio. With everything he works on, he contributes to its success, which is exactly what happened when he worked with Globo TV Network, a major media group in Latin America.

“Globo TV Network is the dream of almost every media professional, actor, comedian and journalist in Brazil. It is like a billionaire holding with the TV studios producing content meeting Hollywood standards (series, telenovelas and movies) and exporting it for more than 100 countries. I started there as an intern and I was glad I could be hired afterwards, as my career took off from there,” said Ribeiro.

And that it did. Ribeiro worked at Globo TV for three years, between 2012 and 2015. Initially, he started as an intern, but he quickly impressed. Now, he is one of the best content writers in Brazil. All those he worked with recognized his skill, and his work was always popular among readers and viewers

“Guilherme is a creative guy, takes good pictures and was a proactive journalist and reporter for Globo. He started as an intern and ended up working full time, covering daily news for the website but also participating in especial projects, such as Carnival and 2014 World Cup news coverages. He has a good eye for details, wrote interesting reports and compelling stories during his time at Globo and was constantly working on news that reached great results regarding online views and shares on social media,” said Eduardo Vallim, Editor in Chief of two websites, Gshow and EGO, owned by Globo TV Network, and was once Ribeiro’s boss.

When working with Globo and their publication G1 – Portal de Notícias da Globo, the main news program for Globo, Ribeiro’s articles and news reports were usually in tune with everything happening in the city of Rio de Janeiro. He worked with a strong team, saying the work structure was always essential to keep a good work. He could cover a good variety of subjects, culture, music events, police, politicians, protests, press conferences, prep for the Rio Olympic Games and more. Many of his stories had over a million viewers.

“Globo is a strong brand for every Brazilian and also within Latin America, so it is comfortable and challenging at the same time write reports and articles for them. It is always a guarantee your article will reach more than a hundred thousand views in couple of days, so I can say that be behind this brand makes your name be easily written by people. But it also a little bit threatening to follow the results of your work, check if you are providing accurate and clear information,” said Ribeiro. “I used to receive a huge amount of material from press agencies, PR companies, government, companies, important people and more. Sometimes a good idea comes from a source you are definitely not expecting. That’s why the field of online content writer requires a detail oriented eye for good hooks, new possibilities to redirect news that are going on media, and other always be open for the new.”

Initially, Ribeiro was selected as an intern from over 15,000 candidates. Although he describes the process as long and hard, he was recognized for his knowledge of web journalism, and his strong writing skills. He knows how to word a story to capture an audience’s attention, making him an asset to the network. He used to cover local news in Rio, working together with the TV team from the local TV news in Globo TV, so each day was a new adventure in the city. He covered special events in Rio, such as Soccer World Cup in 2014 and Olympic Games in 2016, but also yearly events like Carnival parades at the city. Eventually, he became the Web Content Editor at Globo.com, a very important position. At that time, he says he literally had to run to win, competing against media websites for audience and news.

“Working with Globo was very challenging, but very rewarding. Every day was a challenge, but I can say it made me fast and strong. It was awesome to work very close to such important and remarkable things to the history of my city, my country, totally participating on that. It is a journalism feeling that made me happy in there for three years,” he described.

Now, Ribeiro has moved beyond reporting for Rio, and is currently working with a Fortune 500 company on a new music project. It is definitely something we can all look forward to.

Cinematographer Ernesto Pletsch is True Storyteller for Award-Winning Film “Akirah”

AKIRAH, 2015. Dhruv Lapsia (1stAC), Derrick Cruz (director), me and Andrés Hernandez (gaffer)
Ernesto Pletsch with Dhruv Lapsia, Derrick Cruz, and Andres Hernandez

Despite always having a deep passion for art, photography, and film, Ernesto Pletsch was hesitant to follow his dream. Growing up in Porto Alegre, Brazil, there is no film industry, and not many people believe filmmaking is a sustainable career choice. However, Pletsch was determined, and refused to give up on what would make him truly happy. Audiences are thankful for this perseverance, as now he is an internationally successful cinematographer.

Pletsch sees cinematography for what it is, a true and important form of art. He is a visual storyteller, giving a voice to people that may not have had one without him. While working on the film Akirah, the voice was more metaphoric, as there was no dialogue or speaking parts. The storytelling was completely dependent on the lens of Pletsch’s camera, and he was completely up for the task.

“I liked shooting this project because I put all I had into it. Derrick, the director, trusted me and gave me freedom to try something unusual. As the film is purely visual, we had a lot to experiment with. There was lots of camera movements and dramatic lighting. I think Akirah is a cinematography guided film, so that’s why I was intrigued to work on it,” said Pletsch.

Pletsch was extremely vital to the success of the film as the director of photography, and after premiering at Warner Brothers Studios in Burbank in September of 2015, it went on to have success at international film festivals. It was an Official Selection for the Hollywood International Moving Pictures Film Festival in February 2016, where it won Best Student Short Drama, as well as the Gold Award Student Film at the International Independent Film Festival.

“It feels gratifying to have the film be so successful and recognized at these festivals. When directors, producers, actors or any other people who watched Akirah come up to me to congratulate, you feel gratified because you played an important piece in the success of it. And it’s only when each piece gets together that we can make something great,” said Pletsch.

Akirah shows the struggle of young gangs in a disturbed environment. It is a film about violence, an exploration of the psychological motivations of violence and the consequences that come with growing up in a culture of it. The film deals with our society structure and the people without a chance.

“Whoever is grown in this scenario is faded to the consequences of this culture. The culture of violence. My work was to take in consideration of this environment and try to translate this idea to spread this subject to a broader public,” said Pletsch.

To try to tell this story, Pletsch chose a specific style of cinematography, similar to that of David Fincher and Fight Club for look, colors and framing, and Akira Kurosawa in terms of the blocking of the actors and movement of camera. This approach was appreciated by director Derrick Cruz.

“Working with Ernesto has been one of the most seamless and easygoing partnerships of my career. His outstanding work lighting and composing shots speaks for itself. And I contribute his excellent craftsmanship and skill as the key factor in creating the quality and professional aesthetics of my films and TV show. But above all, what has kept me going back to Ernesto with my projects and films is his excellent on set demeanor, fearlessness and professionalism,” said Cruz. “Ernesto is great at what he does because of his passion and commitment to it. Watching him grow throughout our time together at school and now in our professional careers has been terrific. He is great at what he does because it is clear to me that every day he strives to get better and be better. And because of his dedication and love for photography and film he has continued to do so. I look forward to our continued partnership.”

It was Cruz who initially invited Pletsch to work on his film. He saw a bit of Pletsch’s work and knew he had the talent and skill to take the project to the level it needed to be. After discussing the project in detail, Pletsch was won over, and was eager to start working. Arriving to set, he knew no one, and now, two years later, the crew have made many films together with no plans of stopping.

“At first, filming Akirah was challenging. Being a film without any words, it was a big step to me in the pursuit of being a cinematographer. I was anxious. At the end of the shoot I was very pleased with the results. My crew was great, composed by talented people. Overall, it was a good stress. I was a little nervous by the responsibility put upon me, but it’s a natural process. We all have to pass through that at some point, and I did it,” Pletsch concluded.

Art Director Diego Coutinho tackles award-winning film War on Drugo with perfect execution

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Part of the crew of War on Drugo

They say when you do what you love, you never work a day in your life. Diego “Couts” Coutinho knows this to be true. The art director and motion graphics designer spends every day living his dream, and enjoys everything he does. But what makes his job even more enjoyable is working on projects that he truly believes in. When a film sends an important message and he is part of creating it, there is a sense of purpose that goes far beyond loving what you do.

This is exactly what happened when Coutinho worked on the Brazilian film War on Drugo. Although the film was recognized internationally and received many awards, it was working on something he believed in that was truly special.

“I can honestly say that this movie wouldn’t have been possible without Diego as Art Director/Production Designer. He was my right hand throughout the whole production, responsible for directing the Concept Art Crew while also working as Lead Concept Artist; overseeing the production of puppets and settings to make sure the original visual concept wouldn’t get lost,” said director Gabriel Nóbrega.

Commissioned by the Global Commission on Drug Policy, developed by Almap/BBDO agency and produced by Vetor Zero/Lobo studio, the film was to created to motivate a reflection on the consequences of 40 years of “war on drugs”, and to foster a broader discussion of drug policy reform. War on Drugo is set in a fairytale setting. The movie explains the disastrous war against drugs by telling the story of a dragon banished from an ancient kingdom, and how people who spent time with the dragon were thrown into jail. The visually appealing metaphor uses a simple narrative that is designed to help overcome these barriers and break taboos when it comes to discussing the issue with the public.

“The good work in this project was to create a tool to raise people’s awareness, so they can better understand the issue of drug abuse in the contemporary world,” said Coutinho.

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Artwork in War on Drugo

Coutinho took on multiple roles to ensure the film’s success. As production designer of the project, he was responsible for pre-production during the beginning stages. He followed storyboarding, creating and developing characters and scenarios. At the same time, he was the lead artist of the team, so beyond the creation of scenarios, characters and special effects, he was required to pay attention to the development of the project, ensuring other artists were consistent with the conceptual proposal of the film.

After the pre-production was finished, he followed the production and preparation of the pieces so that they were faithful to the concepts. In the sequence, he went to work in the post-production, assuming part of the coordination in the final moment. He also worked as a composer, being responsible for the main special effects of the film.

“It is normal not to have the answer to everything, but you must to be prepared to change what is necessary and correct process failures as soon as possible. So, the sooner we make a mistake, the sooner we correct the problem,” said Coutinho.

Despite War on Drugo being an extremely important project, it became Coutinho’s most-awarded project to date. Besides a lot of print and online press coverage, it was acclaimed by many of the most important awards in the field, and went on to win gold at the London International Advertising Awards for Motion Graphics Design, gold in animation at the Cannes Lions 2015, Gold at the IF Design Awards 2015 in Short Animation, and 16 other awards worldwide.

“Couts isn’t just one of the most talented Art Directors I have worked with, he also has integrity in the way he treats the project and the people,” said the animation director of the film, Lee Peffer.

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Set from War on Drugo

After the success of their previous project, the credits for the Brazilian film Brincante, Coutinho, Nóbrega, and Peffer decided to embark on this project. They knew they worked well together, and therefore used a similar style of artwork for War on Drugo. They used one of the oldest types of animation techniques: stop-motion, using hinged cardboard puppets and miniature sets. Most of the artwork was printed and glued onto pieces of laser-cut MDF, while some settings were hand-painted or created with mixed materials. Coutinho’s team took over 30,000 photographs, and built a total of 13 scenarios and over 300 characters, of which around 80 were animated, meaning they had a structure of articulated joints.

“It was a great time because it was almost like a family, where everyone stopped to talk,” said Coutinho. “We developed the proposal to mix both temporal moments in the film. We can see the logic being applied throughout the film. Early at the beginning of the movie, we see the shot of the king, he’s showed in an American capitol that has a mixed architecture with a castle. The logic also applies to the design of the clothes. In the first scene, you can see two women in medieval clothes walking with shopping bags, as if they were returning from shopping at the mall. The result is a visual of a story of fairytales, but has obvious and direct relationships with today, which helps in having a public identification with the subject, and so we get the opening to about drugs dialogue.”

You can watch the powerful film here.

Gabriella Spacciari stars in Red appearing at New York Jazz Festival

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Gabriella Spacciari at the New York Jazz Film Festival

Gabriella Spacciari was always fascinated with acting. Growing up in a small town in the south of Brazil, she used to imitate her idols and favorite characters she saw on the screen. Now, she is the one on the screen.

Spacciari has a starring role in the film Red (also known as Vermelho). The film, which originally premiered at the Madalena Festival de Cinema at São Paulo in June, is being shown at the New York Jazz Film Festival this month.

“It was an amazing surprise to go to the New York Jazz Film Festival, especially after one year of living in the United States. It’s like starting your career again. It is a gift to have a project that I did back home selected to a film festival in Manhattan. I’m going to New York for the first time to check it out. It’s going to be an unforgettable experience,” said Spacciari.

The film Red is about Ana, played by Spacciari. While under narcotic substances, Ana tries to commit suicide.

“The film is very poetic and I needed to go deep into the scenes to convey in just a few seconds all the pain that is to be cheated and the depression and self-destruction that lead us to make decisions that can bring us serious consequences,” she said.

The film was written and directed by Guilherme (Guily) Machovec Rahner. He had Spacciari in mind for the role while writing, and knew she would be able to portray Ana the way he envisioned. He describes her as very important to the success of the film.

“Gabriella is a very deep actress. Besides the fact that the camera loves her, the emotional range required to go into the circumstances of the scene made it easy to work with her.  The scenes had a high emotional stake and her concentration kept uptake by take,” he said. “I loved working with her, she is a very committed and talented actress. It was a very demanding role, but it seemed effortless for her. I look forward to working with her again as soon as the opportunity arrives.”

Spacciari agrees that they make a good team. Machovec Rahner, who teaches and produces at Operahauss in São Paulo, met each Spacciari through another producer, and knew she was the right person for his film.

“Guily said he thought about me while writing the film,” said Spacciari. “It was a very special gift to play this role.”

Spacciari has a life full of experience. Also a model, she decided to get into acting at a young age when she enrolled in the theater group in her home town. She relocated to São Paulo when she was just sixteen to pursue my career further.

“The theater group was very small. The director used to write and produce. He emphasized the importance of the classics and had us read them,” described Spacciari. “It was very important to me to understand the work of the artist – not from the glamour, but from the stage work.”

Since that time, Spacciari has had a variety of roles that explore her versatility as an actress. She was in the film Julia that premiered at 8o. CineFantasy, and Aluga-se o Ponto, which was nominated for the Prize FICC for Audiovisual at Campinas
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“I think the most difficult thing about acting is to deal always hearing the word “no”. But you have to just keep practicing your technique, cultivating good friendships, communicating with other artists, and making art,” she said.

Spacciari also has a successful modelling career, and has appeared in a variety of successful commercial campaigns, including Cultura Inglesa and Quem Disse Berenice. She was also in a multi-national Pepsi commercial.

“Acting is the art that deals with the intricate and wonderful condition that is human nature,” she concluded. “I think nowadays we are so full of information that acting is a powerful way to combat this, through sensibility.”

You can view the trailer for Red here.

BRAZIL’S VICTOR LUCENA GAINS CRITICAL ACCLAIM AND FANS IN “ARRUFOS”

Stage actor Victor Lucena knows a great deal about love. Yes, he has leading man looks and charisma but that’s not the reason. As a lead actor in the play Arrufos (translated as “Tiffs” in English) by XIX Theater Group in Sao Paulo, Brazil, Lucena explored various representation of love. Every actor uses a part of themselves and takes something with them from a role. As a celebrated theater actor in Brazil, Victor is recognized for his willingness to take on complicated roles as he did in Arrufos. The play received awards from the Shell Theatre Awards, the Sao Paulo Art Critics Association Awards, the Sao Paulo Theatre Co-Op Association, and countless others. As the lead actor in this production, Lucena’s ability to emote and relate to the three different characters he performs as in Arrufos was the driving force which led to these achievements. We all know about love but to communicate its various representations in a way that we can all relate to takes an actor of great skill and sensitivity. This Brazilian thespian’s decision to focus on theater rather than film is because of the changing nature of each performance that he thrives upon. Rather than embracing the security of a perfect take, Victor basks in the uncertainty that performing in front of a live audience grants. This is an appropriate metaphor for the changing aspects of love in each of our lives, which again points directly to Lucena’s astute attitude and ability at performing his roles in Arrufos.

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Victor’s work with the XIX Theater Group has driven them to become one of the most beloved and respected of their kind in Brazil; it’s an attribute that Luiz Fernando Marquez (director of XIX Theater Group) does not take lightly. Marques declares, “Victor has an endless collection of credits. There can be no question that our incredible critical acclaim and commercial success is entirely thanks to Mr. Lucena’s leading role. Arrufos consistently achieved massive commercial success through sold out shows with large audiences, resulting in numerous awards. Victor’s unprecedented skillset allowed him to convey three extraordinarily different and crucial characters in such a way that the audience was able to understand the overarching theme of the production. Victor’s versatility as an actor was an invaluable asset to the creation of this production.” Lucena is the type of actor who delights both his peers and his audience, a testament to his talent and his professionalism. He is also quick to throw accolades to his director and co-stars as reasons behind the acclaim that Arrufos received. The actor notes, “Luiz Fernando Marques is truly talented, particularly in the way that he is able to take on the audience’s perspective. He is able to approach it with a fresh set of eyes each time and understand how the audience will see things, rather than getting lost in a director’s mind. My co-stars: Rodolfo Amorim, Ronaldo Serruya, Juliana Sanches and Janaina Leite…they all have such passion and presence! I’m fortunate that their performances challenged me to work at such a high level. Working with the best forces you to become even better…which is why I do it.”

One of the reasons that Victor was so lauded for his work in Arrufos is in regards to his multiple performances in the play and their believability. The production is a research into the history of love in Brazil, and was written into numerous skits and sketches which show the differing ways love can be perceived, given, and received. Despite wildly different depictions of this highly complex emotion, the overall theme of the play is the strength and prevalence of love across time and space. As a leading actor for Arrufos, Mr. Lucena performed three leading characters: The Priest, The Doctor, and The Lonely. Each character is a different look into various aspects of love. The Priest acts as a conduit of the influence of the Catholic Church in the 1700’s on love and faith, the Doctor establishes opposition to the church and the science of love, and the Lonely represents the lack of hope in life when loneliness is prominent and how love conquers it. Victor explains the acts of the play, “It is a really fascinating emotional curve for the actors involved in this play. The first act is so deep, dark, and heavy. Regardless of all the speeches we all have in it; it seems too silent. In order to create that atmosphere, we all would breathe together for a few minutes and then, about 15 minutes before play starts, each actor and actress would get quiet and start concentrating for it. The second act is much lighter. We took the heaviness off of the atmosphere to break away from the First Act, which is kind of relief for the actors and the audience. The Third Act was a joy! It was especially fun because we break the fourth wall; that was something that I felt really confident and comfortable with. A play is a live organism and as so it is always varying. While a song can be performed in the same way night after night in an orchestra, that’s impossible for a play; it depends on so many different variables. I think consistency is the most important achievement for a good performance but you have to explore new places at the same time.”

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When a performance is as recognized by both consumers and critics, it’s natural to be curious about the preparation of the actor. For his roles in Arrufos, Lucena immersed himself with inspiration for the mood by reading books and watching films about the different presentations of love. He even created a specific playlist which he would listen to for 30 minutes prior to each performance. This gives credence to the idea that art inspires art. While Victor admits to ignoring critics during the run of the play, he admits to one self-congratulatory moment. He reveals, “During the First Act, as the Priest, I’d have to hide under a tiny bed, change clothes and “sing” a prayer in the complete darkness. To do all this, I had only about two and a half minutes, which is the time the character of the father had to give his speech. I’m 5’11’’ and the bed is about 5’5”. I truly believed that there was no way I could do all of this in such a cramped space, but I did and every time. When  I finished I’d secretly celebrate.” Perhaps it is this attitude, that of a man who focuses on the little things rather than worrying about grand acceptance from critics, that communicates Lucena’s joy of the stage and all its possibilities to a welcoming group of admirers.

BRAZIL’S RODRIGO BRANCO BECOMES A STAR BY SUPPORTING THE FAME OF OTHERS

For all of those who proclaim television to be a detriment to one’s life, please kindly consider Rodrigo Branco. This Executive Producer/Communications Director/Social Media expert has built a life out of his work in TV. His roots in TV can be traced back to his youth, a situation that his own children are experiencing. Branco has become one of the most successful executives in his field in all of Brazil. His status is earned with years of working his way up the ladder in TV production. Having become internationally recognized for his work on multiple domestic and international productions, he most recently has turned his attention to the TV community in the US and the opportunities it affords. It’s quite a story, a young boy in Brazil who follows his dream and effects millions around the world. It proves that hard work is rewarded and there is a chance for everyone to pursue their goals no matter how unbelievable they might seem.

As a young boy in Sao Paulo, Rodrigo used to live with his grandmother while his mother (a ballet dancer) was often out on tour, working to pursue her own artistic endeavors. This situation created two prominent factors in Rodrigo’s future. First, the understanding that following a creative dream is valid and secondly, TV was a fixture of life. Branco’s grandmother was a TV fanatic to say the least. When his mother took Rodrigo with her to a TV station for a taping, the two worlds collided. As a 10-year-old, he was amazed by the environment as well as the fact that they would tape three episodes in one day. The sudden realization that every production was not live, yet seemed to be so when viewed on TV, was like discovering the secret to a magic trick. Years later, Branco would begin his own TV career on the Marcia show. This show is one of the most popular talk shows ever on Brazilian TV. Rodrigo was with the show for more than a decade and explains, “The Márcia show was my high school, college and university! I started as a trainee and eventually became the executive producer. It was the hardest, and at the same time, the most positive show I have done in my career. According to VOGUE BRASIL, Márcia is the Brazilian Oprah. I’m proud that our ratings proved that we were number 1 every day. There is no secret to achieving this; I used to work 16 hours a day from my start as a trainee and all the way up to being EP.”

Many people sacrifice their personal life to be a part of TV production, especially those who are highly successful. Branco did the opposite and made his life and career intertwined. He met his wife when he was a trainee on Marcia and has become a father while working on the show. As the EP of the show, he worked most closely with the show’s star and namesake. He notes, “Working 16 hours a day, 6 days a week; Marcia became my second mother. We spent Christmas, New Year’s Eve…all the good times and bad times together. She has the most brilliant career in Brazil and she decided to share it with me. I think this interaction is what made our work so successful!” Rodrigo’s work in particular was recognized early in his career. In 2002, he was awarded the Premio Jovem Brasileiro [Young Brazilian Award] for his work with the Marcia show (he received this award again in 2011 for his work on the Miss Universe Pageant) …at the early age of twenty years old. Branco also received the Communication Merit Award, granted by Academia Brasileira de Ciencias, Artes, Historia e Literatura (Science, Art, History and Literature Brazilian Academy) which he refers to as the greatest honor of his professional career. Marcia is known for her show being about people, their families, and struggle. She wanted an individual steering that show who was doing it for more than the money; a person who was truly passionate about the work. Marcia recognized these traits in her early interactions with Branco. She declares, ““I met Rodrigo in his first day as a trainee in TV Bandeirantes. I immediately knew he was special. A few months later, I told him he would be the executive producer of my show and in only 3 years it became true. We had a great and fruitful partnership. He is incredibly talented!”

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Besides giving Branco a literal family as well as a professional family, TV has also given him the ability to travel the world. Experiencing locations such as; Israel, Paris, Spain, Argentina, Mexico, and all the states of Brazil, have helped Rodrigo to understand how different and yet how incredibly similar the people of the world can be. In particular, his US visits have motivated him. Branco communicates, “The TV Industry in the United States is the most professional and competitive in the entire world. There is no space for amateurs there. I have hopes of working there because it would challenge me to be the best in the US. The resources and the technology in the US are the example to the world. If a professional wants to learn how to do their job better, they need to stay close to the best! Marcia was discovered by an American Director who taught her how to do TV. Nobody does TV and Entertainment better than Americans. I could see this with my own eyes at the Latin Grammys, Miss Universe, and from studying American Shows and formats. I’ve had an extraordinary career but I am only 33 years old and I want to be better and bigger.  The only way to do that is to learn from the best. My passion is t work with talent and communication not only in TV, but with social media and other formats as well.” When contemplating Rodrigo Branco’s life, it is impossible to septate his story from the inclusion of television. When discussing it, Rodrigo himself comments, “My life was built inside a TV. My childhood was spending time with my grandmother, bonding over shows and their topics. I saw my mother performing on TV and she took me ‘inside’ television for a perspective that not many people witness. I have made many of my closest friends through my work in TV, as well as meeting the woman who became my wife. Now my children understand TV because they see their father using it to provide for them as well as understanding, as my mother showed me, that you can be creative, challenged, and rewarded with that pursuit. They realize, as I do, that I am able to make the magic that we see on the screen.”

Larissa Giampaoli connects fans to bands

The world we live in has evolved more than imaginable in the last 60 years. From moon landings to the iPhone 7, technology, politics, and entertainment has vastly changed. The music-world is no different. When The Beatles were at their prime, an appearance on Ed Sullivan was enough to have everyone talking about them. Now, you need to have an active YouTube channel, Facebook, Instagram, Twitter, and more. For many musicians, this is out of their realm. Enter creative producer Larissa Giampaoli, who uses her passion for music with her social media savvy to maintain a band’s image, and ensure they are the ones everyone is talking about.

This is exactly what Giampaoli helped achieve for the rock band Mastodon’s Once More Around the Sun album, where she took a leading role as a new media specialist and day-to-day manager for the bands.

“I first saw Mastodon live in NYC, and I was captivated by their strong stage presence,” she said. “I still remember how the crowd was going crazy for every song. They are very unique on the stage and as a band, and I think their social media reflects that. Even when thinking about the working for a post we need to take that into consideration.”

A highlight for Giampaoli was watching the band act in an episode of Game of Thrones, which was one of the best rated episodes in the shows history. They appeared in the eighth episode of the fifth season of the show titled Hardhome, where the Battle North of the Wall takes place. The bands original song “White Walker” is featured on the Game of Thrones mixtape Catch the Throne Vol. 2.

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Larissa Giampaoli has worked with bands Mastadon and Ghost.

“I am a huge Game of Thrones fan, and it was pretty amazing to watch them on the screen. They were killed by the white walkers in less than ten minutes, but still,” she joked. “Their fans seem to be also huge fans of the show, anytime we share an article related to it, they go crazy.”

Giampaoli worked closely with Nick John and Ernie Gonzalez, who manages the band. She describes them as great to work with, and are rock business veterans.

“It’s very fulfilling working with Larissa, she is a forward thinker, problem solver and a wonderful person to be a part of the RSE team who works very well with all of us and individually,” said John, who has over 20 years of experience. “Larissa is great as what she does by thoroughly reviewing and gathering information on each project fully. Larissa also is great at finding new platforms for our business and determining if they are something our company can benefit from using. She works very well with our team. Working with Larissa is great experience, she is reliable, diplomatic, and easy to get along with.”

“Larissa is a team player, she is always willing to help and is a great source of information as it relates to creative strategy and digital marketing. Larissa helps the team move forward in a positive direction,” he continued.

“Larissa has proved the incredible value of her talents by helming the release strategy for the Grammy Award nominated, Billboard Charting Once More ‘Round The Sun LP for heavy metal titans Mastodon, Gojira’s critically acclaimed sixth album Magma, and the Grammy Award winning and commercially successful Meliora album for Ghost,” said Gonzalez. “For Larissa to have worked with these legendary, genre-pushing acts undoubtedly illustrates the demand for her work, and her status as a highly accomplished creative producer of high commercial value.”

For Giampaoli, it was the band’s commitment to their art that made the experience truly worthwhile.

“Mastodon take their music and art very serious. Each T-shirt design has something special about them, and it was interesting to me to get to know all these obscure artists who designs their stuff,” she concluded. “It was one of my favorite things.”