Tag Archives: YouTube

YouTuber James “Jameskii” Prime meets fans in-game playing “Ring of Elysium”

Having always has a passion for playing video games, James “Jameskii” Prime spends each and every day doing what he loves. The popular YouTuber has millions of fans across the globe, that tune into each and every new video he uploads. His unique parody style content based on video games and web culture has vastly resonated with his audience.

“I can be anywhere at any point of time and create content for people across the entire globe just with an access to a phone or computer. Being raised in a poor neighborhood, I would’ve never imagined that it would even be possible. It’s incredible. Influencers and internet personalities are a huge part of our modern culture now and we take it for granted these days. I can’t even imagine it being taken away from us one day. I reckon if we were still stuck with 56 kb/s dial up internet modems, things would be completely different, in a bad way of course,” he said.

Jameskii currently has over 1.4 million subscribers on YouTube. His videos amass anywhere between 600 thousand and 11 million views, with continuous comments from fans supporting his work. Just last year, he attended the biggest event for video game streamers in the world, Twitchcon, as a Twitch partner, and co-hosted the Jingle Jam 2018, a series of livestreams that are shown over the course of December each year with the intention to raise money for various charities.

With his immense popularity, Jameskii also had the opportunity last year to strike a brand deal with Tencent Games, the world’s largest gaming company, and one of the most valuable technology conglomerates, largest social media companies, and largest venture capital firms and investment corporations in the world.

“When Tencent Games reached out to me with a brand deal I just couldn’t say no. I’m usually down to do brand deals with products I like, use or would recommend to someone, so it was a win-win for everyone really,” he said.

As part of Jameskii’s deal with Tencent, he was asked to make a dedicated promotional video for the game Ring of Elysium. In doing so, he handled everything, including recording gameplay with friends, writing down ideas to setting up skit situations in-game and editing the outcome footage. The result of his efforts turned out to be a hilarious montage of his adventures in the snow land of Ring of Elysium.

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Jameskii’s in-game meetup in “Ring of Elysium”

“It was pretty much like working on any other video of mine, still the same bizarre style and total hilarious nonsense. I like messing around in games and doing things that aren’t really intended by the developers, so we tried a lot of random stuff like launching cars in the sky for example. The developers really loved my approach which means a lot to me. I love game studios with a sense of humor,” he said.

Tencent games also provided Jameskii with access to hosting his own private lobbies for his viewers. He held multiple games allowing fans to join him during his live streams, inviting his fans to meet him in-game. In one instance, he had over fifty fans joining him for a snowboard race, which is no small feat considering the size of the map, and the fact that the objective of the game is to eliminate other players.

“Even if it’s a brand deal, I can’t see myself making boring videos that aren’t fun for me and my viewers. I always want to be sure my content is enjoyable for everyone,” he said. “This game hadn’t been released in Europe yet, so I loved the fact that I got an early access to the game I was already excited for. I like trying out new games especially with unusual genres or unique mechanics, so it was a fun experience.”

The partnership between Jameskii and Tencent proved fruitful for all parties involved. The video created a vast amount of interest in the game for viewers, bringing many new players to the game that helped jump-start its popularity during the game’s launch in Europe. As of now, it is one of the most popular and most played games according to Steam statistics. Jameskii’s initial video featuring game play has over 800,000 views.

“It’s cool that influencers like me have an ability to jump start new projects. I love discovering and trying out new things, so it’s always awesome to bring life to a new project which allows its creators to do more creative decisions with unpredictable results. Creativity and originality are essential when it comes to entertainment in my opinion. I reckon it would be worse if all games had mechanics that are way too similar because the developers would be afraid to innovate in fear of the project’s failure. Of course, you can always rely on ideas that worked for years, but I think influencers heavily encourage people to try out new things, both when it comes to creation and consumption,” he concluded.

Jameskii is one of YouTube’s most popular video game content creators, and he has no plans on slowing down. Check out his YouTube channel for more funny videos and updates to what promises to be another exciting year.

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Watch Ryan Hughes give back to his community in special “CS:GO” charity edition

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Ryan Hughes is widely known under the alias ‘Bucks”

It can be argued that Western society has progressed quicker in the last decade than in the last 50 years combined. With the rise of technology and the ever-changing way in which information is created, distributed, and consumed, it is easier than ever before to spread a given message or idea across the globe. In the wake of this fast-paced societal transformation, there lies a community that was seemingly inconceivable for generations gone by: a network of online personalities, social media moguls, and internet gurus. More commonly, we now understand these individuals as being social media influencers: social media users who have established credibility within a specific industry and who have access to a large audience, allowing them to persuade their followers by virtue of their authenticity and reach. While it may appear to be a glamorous profession, in reality, social media influencers undergo immense amounts of pressure and public scrutiny for the views they put forth before others. For the most part, however, they attract large followings of supporters who value their efforts and find inspiration in their content. For one social media influencer in particular, Ryan Hughes, it is a dream job and one that he cherishes dearly. It is his pride and joy and the British-native works tirelessly to ensure that it is everything his followers desire and more.

“Being an influencer, especially on YouTube, is a 24/7 job. There isn’t a time of day where it is not on your mind. You’re constantly juggling your next idea, your future ideas, your current online performance, any increase or decrease in growth, any upcoming deadlines, any contracts, or sponsorships, etc. It takes a great toll on you mentally,” said Hughes.

Hughes began his YouTube career in 2012 when he created a channel under the alias, “BuckFizz,” a name which he later shortened to “Bucks.” It wasn’t until he began attracting thousands upon thousands of followers that he decided to leave his role at a large, global digital marketing agency to pursue a full-time occupation as a professional social media influencer. Today, his YouTube channel hosts to over 400,000 subscribers and all of his videos combined have earned a remarkable 62,839,195 views and counting. In addition, Hughes Instagram and Twitter accounts have earned upward of 90,000 and 72,000 followers respectively. As he continues to create and publish his content, those numbers are only sure to rise. His reach is wide and his motivation to expand his presence in the online entertainment industry is stronger than ever before.

At the beginning of his YouTube career, Hughes set out to create a channel that would act as a source of entertainment and laughter within the online gaming community. He recorded himself playing popular online games, full of tips and tricks as well as elements of his own quirky personality. Today, he has expanded his content to include not only gaming material, but also personal vlogs, product promotions, and much more. For instance, earlier this year, Hughes was selected as a candidate to promote and endorse a Cineplex and WorldGaming tournament in Canada which has earned nearly 100,000 views in total and can be found online here. In another of his brand collaborations, Hughes was approached by the app, Skinsilo, to promote their inflammable mobile phone case. In situations like this, companies will reach out to social media influencers in order to use their creative space and their strong followings to promote their products. These influencers are often given full creative reign to create a video using and reviewing the chosen product. In his collaboration with Skinsilo, Hughes entertainingly set fire to a phone, which you can watch here.

Hughes is well known for his unusual, captivating antics and his followers continue to tune into his videos time and time again knowing that they will get to see whatever exciting new idea he has conjured up. Another of his more notable characteristics, however, which makes him an even larger source of inspiration for his subscribers, is the fact that he is consistently looking for ways to not only connect with his followers, but to reach out to them and to give back to the community in whichever way he can. He recognizes that social media platforms provide influencers like himself a unique opportunity to raise money and awareness about prominent social issues and he is proud to work in an industry that makes a great effort to support individuals and communities in our society that experience hardship in their daily lives.

“Charity is a very important thing in my life. As a child, I always vowed that I would support charities at all costs, no matter what sort of salary I’m making. There are so many people in this world that experience unfair situations and I think it is imperative that as humans, we join together and help,” Hughes noted.

On May 22, 2017, a homemade bomb was detonated at the end of an Ariana Grande concert at Manchester Arena in Manchester, United Kingdom. In the wake of this devastating attack, twenty-three people were killed and over 500 others were injured. When Hughes learned of this news, he was extremely affected and determined to find a way to lend his support to the victims and loved ones of this horrific event. In June, he learned of a crowdfunding page hosted by the website, www.justgiving.com, and decided that he would find a unique way to raise money to donate to the cause.

“Working on this involved playing on the sponsored website, CSGORoll.com, which essentially offers Vegas-style games to bet on using onsite credit which can be exchanged and withdrawn in the form of in-game cosmetics for CS:GO. To raise money, I filmed myself playing on the website to earn as much money as possible to donate to the charity. In the end, myself and the website put forward a total of over $1700.00. In addition, the amount that my audience donated in total is unknown due to the fact that they were contributing to a large-scale crowdfunding page; however, it is thought to have added a substantial amount to their total. You can watch the video here,” indicated Hughes.

Hughes’ manager and agent, Ryan Fenwick, took great pride in knowing that he is representing such a courageous, giving individual and supported Hughes every step of the way for this initiative. He was astounded by Hughes’ drive to carry this project out carefully and considerately. He wanted to raise as much money as possible, whilst still appealing to his audiences and making sure that the entertainment and fun they know and love about him was not compromised at any given point.

“Ryan and I worked very closely to come up with a highly effective way to make a positive impact. Not only did Ryan show great support and love, he went above and beyond to complete the video in a timely manner. I’ve never seen someone miss so much sleep over a charity video before, but I could really tell that Ryan cared and his fans did the same. He has one of the most sickening work ethics I’ve ever seen and he is truly dedicated to creating as much valuable content as possible. He’s by far the greatest social influencer I get to work with on a daily basis.

For Hughes, being able to use his YouTube channel to generate awareness about this tragic event, but also a financial contribution to its victims, was indescribable. He felt that being able to bring such a powerful meaning to this particular video gave it a very intense feel and he made a strong effort to raise as much money as he possibly could in order to donate. Being able to combine his creative and philanthropic interests was unlike anything he had ever done before on his channel and it inspired him to continue to do so for as long as his YouTube and social media influencing career will permit.