Tag Archives: Influencer

Canadian Music Week casts artists in new light with help of influencer Ashley Bruzas

When Digital Writer and Content Producer, Ashley Bruzas, looks back on her life, she cannot ever remember a time where writing was not a main component of her deepest inner passions. As a child, she recalls her mother and father encouraging her to send hand written letters to her family members, praising her for her adept ability to articulate and for the way in which she used her extensive vocabulary to express herself in an interesting way. From then on, she made a personal point of ensuring that she made full use of the resources within her reach to be able to establish well-rounded, educated points of view. For Bruzas, it was always important to embrace the historical, cultural, and personal differences of the world around her and to celebrate these variations through the stories she tells.

“I have always had a passion for writing and I have been able to use my writing and journalism background to assist me with a number of different positions that have required my skills as a writer and digital content producer. Of course, digital writing involves writing content such as news stories, editorials, opinion pieces, blogs, etc., that are published in a digital environment and that can be accessed through digital devices and online platforms that require the internet to be searched, shared, commented on, and more. It is essentially the same as a content producer; however, you are working alongside others to bring life to new ideas and create unique content that is ultimately shared across different mediums,” stated Bruzas.

One of the most essential qualities that Bruzas has developed thus far in her career is her ability to maximize her versatility at all times, be that through her skill set, her range of job opportunities, her collaboration with influential brands, and more. In fact, her versatility is undoubtably the reason that she has successfully branched out into various inherently different, yet interrelated fields. For instance, throughout her career, Bruzas has utilized her journalism skills and techniques to work for the Toronto Observer in both a print and digital fashion. In addition, she uses her online presence to obtain viewership on her prosperous lifestyle blog, WhoIsVeronika.com, as well as to earn a substantial following on other various social media platforms such as Instagram and Snapchat. When Bruzas sets her mind on something, she stops just short of nothing to not only achieve it, but to do so while exceeding all expectations of those around her. This is why, earlier on in 2017, she managed to earn herself a position working at CIUT 89.5FM, writing on air announcements, station advertisements, organizing shows, and running the control board, as well as organizing large-scale initiatives such as Canadian Music Week 2017.

For Bruzas, working at CIUT 89.5FM meant so much more than expanding upon her skill set in the field of radio journalism. It was an opportunity to explore one of the oldest forms of journalism, whilst excelling in her area of expertise: connecting with niche audiences and sharing information on a digital platform that requires elements of content production. Her in-depth understanding of how to interact through the use of social media allowed her to help CIUT 89.5FM reach audiences in ways they hadn’t ever imagined before she came on board. This, paired with her dexterity as a journalist lead to her leaving a lasting mark on the station and its counterparts. They were fortunate to have such an accomplished member on board and shared in the sentiments that she has received from previous co-workers throughout her professional career in terms of applauding her versatility and commending her unprecedented work ethic. Imad Elsheikh, for instance, who has worked with Bruzas on a number of occasions through creative agency, PIQUE, and highly esteemed brand, MooseKnuckles, celebrates her versatility and similar to those who worked with Bruzas at CIUT 89.5FM, found her to be instrumental to the success of the initiatives she shared her expertise on.

“The best word to describe Ashley would be versatile. She is able to integrate many skills, like pitching ideas, writing, interviewing, working with people, understanding target demographics and creating a final product that combines all of the elements that are needed to create original content that can be shared. She has appeared both in front of and behind the camera and delivers on her work promptly, working around the clock and with others to make sure there is a common objective for everyone on board. I have yet to work with Ashley on a project that was not well received and imitated by others in the realm of social media and content/writing,” noted Elsheikh.

Working at CIUT 98.5FM meant writing content for a terrestrial range of more than 8 million people. Bruzas, with a personal following of over 85,000 people, was the ideal candidate for the job due to her understanding of interacting with and appealing to a large audience. She went above and beyond the call of duty in order to introduce new artists, segments, stories, and news happening in Toronto that would be relevant to the station’s target audience, and demographic that she had a strong foundational understanding about from her previous work history. She is a natural-born connector and has a profound ability to inspire others to join in her efforts to celebrate the undiscovered talents and skill sets of individuals all over the globe. When she worked on the Canadian Music Week 2017 project, in particular, she took great pride in increasing awareness of the station and bringing together artists and listeners who would find value in experiencing the programs she created. In the process, she was thrilled to be able to brush up upon her skills as an interviewer, communicator, writer, radio host, editor, and content producer.

In all, working for CIUT 98.5FM and coordinating top projects like their Canadian Music Week 2017 helped reinforce the fact that Bruzas is equipped with a rare skill set and one which she maximizes the use of on a continual basis. She takes great pride in knowing that she helps to inform and inspire through the content that she generates and she hopes to be able to continue to do so for the remainder of her career. In the long term, she endeavors to use her platform as a journalist and a digital writer to give a voice to the voiceless in our society and raise awareness about uncovered issues across the globe. In the meantime, she continues to build her online presence and tell compelling stories to all that will listen. Check out her blog for a better idea: WhoIsVeronika.com.

 

Photo by Pat Moore

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Watch Ryan Hughes give back to his community in special “CS:GO” charity edition

photo of vlogging
Ryan Hughes is widely known under the alias ‘Bucks”

It can be argued that Western society has progressed quicker in the last decade than in the last 50 years combined. With the rise of technology and the ever-changing way in which information is created, distributed, and consumed, it is easier than ever before to spread a given message or idea across the globe. In the wake of this fast-paced societal transformation, there lies a community that was seemingly inconceivable for generations gone by: a network of online personalities, social media moguls, and internet gurus. More commonly, we now understand these individuals as being social media influencers: social media users who have established credibility within a specific industry and who have access to a large audience, allowing them to persuade their followers by virtue of their authenticity and reach. While it may appear to be a glamorous profession, in reality, social media influencers undergo immense amounts of pressure and public scrutiny for the views they put forth before others. For the most part, however, they attract large followings of supporters who value their efforts and find inspiration in their content. For one social media influencer in particular, Ryan Hughes, it is a dream job and one that he cherishes dearly. It is his pride and joy and the British-native works tirelessly to ensure that it is everything his followers desire and more.

“Being an influencer, especially on YouTube, is a 24/7 job. There isn’t a time of day where it is not on your mind. You’re constantly juggling your next idea, your future ideas, your current online performance, any increase or decrease in growth, any upcoming deadlines, any contracts, or sponsorships, etc. It takes a great toll on you mentally,” said Hughes.

Hughes began his YouTube career in 2012 when he created a channel under the alias, “BuckFizz,” a name which he later shortened to “Bucks.” It wasn’t until he began attracting thousands upon thousands of followers that he decided to leave his role at a large, global digital marketing agency to pursue a full-time occupation as a professional social media influencer. Today, his YouTube channel hosts to over 400,000 subscribers and all of his videos combined have earned a remarkable 62,839,195 views and counting. In addition, Hughes Instagram and Twitter accounts have earned upward of 90,000 and 72,000 followers respectively. As he continues to create and publish his content, those numbers are only sure to rise. His reach is wide and his motivation to expand his presence in the online entertainment industry is stronger than ever before.

At the beginning of his YouTube career, Hughes set out to create a channel that would act as a source of entertainment and laughter within the online gaming community. He recorded himself playing popular online games, full of tips and tricks as well as elements of his own quirky personality. Today, he has expanded his content to include not only gaming material, but also personal vlogs, product promotions, and much more. For instance, earlier this year, Hughes was selected as a candidate to promote and endorse a Cineplex and WorldGaming tournament in Canada which has earned nearly 100,000 views in total and can be found online here. In another of his brand collaborations, Hughes was approached by the app, Skinsilo, to promote their inflammable mobile phone case. In situations like this, companies will reach out to social media influencers in order to use their creative space and their strong followings to promote their products. These influencers are often given full creative reign to create a video using and reviewing the chosen product. In his collaboration with Skinsilo, Hughes entertainingly set fire to a phone, which you can watch here.

Hughes is well known for his unusual, captivating antics and his followers continue to tune into his videos time and time again knowing that they will get to see whatever exciting new idea he has conjured up. Another of his more notable characteristics, however, which makes him an even larger source of inspiration for his subscribers, is the fact that he is consistently looking for ways to not only connect with his followers, but to reach out to them and to give back to the community in whichever way he can. He recognizes that social media platforms provide influencers like himself a unique opportunity to raise money and awareness about prominent social issues and he is proud to work in an industry that makes a great effort to support individuals and communities in our society that experience hardship in their daily lives.

“Charity is a very important thing in my life. As a child, I always vowed that I would support charities at all costs, no matter what sort of salary I’m making. There are so many people in this world that experience unfair situations and I think it is imperative that as humans, we join together and help,” Hughes noted.

On May 22, 2017, a homemade bomb was detonated at the end of an Ariana Grande concert at Manchester Arena in Manchester, United Kingdom. In the wake of this devastating attack, twenty-three people were killed and over 500 others were injured. When Hughes learned of this news, he was extremely affected and determined to find a way to lend his support to the victims and loved ones of this horrific event. In June, he learned of a crowdfunding page hosted by the website, www.justgiving.com, and decided that he would find a unique way to raise money to donate to the cause.

“Working on this involved playing on the sponsored website, CSGORoll.com, which essentially offers Vegas-style games to bet on using onsite credit which can be exchanged and withdrawn in the form of in-game cosmetics for CS:GO. To raise money, I filmed myself playing on the website to earn as much money as possible to donate to the charity. In the end, myself and the website put forward a total of over $1700.00. In addition, the amount that my audience donated in total is unknown due to the fact that they were contributing to a large-scale crowdfunding page; however, it is thought to have added a substantial amount to their total. You can watch the video here,” indicated Hughes.

Hughes’ manager and agent, Ryan Fenwick, took great pride in knowing that he is representing such a courageous, giving individual and supported Hughes every step of the way for this initiative. He was astounded by Hughes’ drive to carry this project out carefully and considerately. He wanted to raise as much money as possible, whilst still appealing to his audiences and making sure that the entertainment and fun they know and love about him was not compromised at any given point.

“Ryan and I worked very closely to come up with a highly effective way to make a positive impact. Not only did Ryan show great support and love, he went above and beyond to complete the video in a timely manner. I’ve never seen someone miss so much sleep over a charity video before, but I could really tell that Ryan cared and his fans did the same. He has one of the most sickening work ethics I’ve ever seen and he is truly dedicated to creating as much valuable content as possible. He’s by far the greatest social influencer I get to work with on a daily basis.

For Hughes, being able to use his YouTube channel to generate awareness about this tragic event, but also a financial contribution to its victims, was indescribable. He felt that being able to bring such a powerful meaning to this particular video gave it a very intense feel and he made a strong effort to raise as much money as he possibly could in order to donate. Being able to combine his creative and philanthropic interests was unlike anything he had ever done before on his channel and it inspired him to continue to do so for as long as his YouTube and social media influencing career will permit.

 

Anja Ellam is truly awesome with AwesomenessTV

Growing up in Toronto, Canada, Anja Ellam always wanted to entertain people. Although she had loved being on stage, making people truly feel the emotions of a character, it wasn’t until later when she realized her passion for writing. That was a fateful decision, as she is now not only an internationally recognized actress and successful influencer, but a celebrated writer.

Ellam now has shown the world why she is one of the best. Her film The Woods that she wrote went on to receive praise at many international film festivals. She worked with Verizon’s Go90 app and has written and hosted several of their top videos. The viral video What Girls Do in Cars on DangMattSmith’s YouTube channel that she co-wrote has over 1.4 million views. Working with ArsenicTV as a writer and host for their Snapchat story gets over 500,000 views a day. There is nothing this versatile writer, actress, and influencer cannot achieve.

“I’ve had a very successful career for someone my age but I like to think that this is only the very beginning. I’m very lucky to be in the place that I am, but it’s because I work incredibly hard,” said Ellam.

Ellam’s continued work with AwesomenessTV has helped make the channel what it is. As a writer for the Hollywood department, she writes for their many segments that come out on their channel daily. Her job as a host and influencer allows her to work on a wider variety of shows for the network.

“Me being an influencer helps me connect more to our audience and see what they’re interested in at the moment, which lets me write scripts that relate to them. My online presence helps me to stay connected and stay relevant on topics that relate to AwesomenessTV and entertainment news,” she said.

Without almost twenty-thousand followers on Instagram, Ellam has an impact all over the world. While promoting AwesomenessTV using social media, she has helped the videos viewership, ranging from 100,000 to over a million views.

“Anja and I worked together on AwesomenessTV’s Hollywood team where Anja wrote scripts and pitched ideas for daily episodes. She would always come prepared and would always be willing to step up when needed. I always enjoyed working with Anja and loved that she expressed her ideas and contributed to a team atmosphere. She definitely takes direction and has a good eye for what is trending and in the news. She knows what is relatable to our audience. She is super creative and always had input for stories to write and pitch ideas for stories,” said writer, host, and producer Hunter March.

Ellam writes a lot of AwesomenessTV’s daily entertainment news segments, which are targeted at teens and young adults. She says from the moment she first started working there, she fell in love, and quickly moved up due to her talent and commitment.

“Everyone was so welcoming and the company was so rapidly growing I knew that’s where I wanted to be. They’re definitely leading the way in digital media,” said Ellam. “I like that I can be open with my ideas and that even though we’re a big company, we’re still a small company where everyone knows each other. I like that my job allows me to be creative and that we reach such a large audience.”

Ellam does a lot of test shoots, but she also often appears as the main talent for the videos, hosting shows like Third Wheel and Dream Date with Brent Rivera. Their audience is drawn in by social media followers which is why having influencers on the channel are so important.

“The first time I hosted was very nerve racking because you’re in the office with everyone around you and you don’t want to mess up or take too long. But it always runs smoothly and the crew is amazing and very reassuring,” said Ellam. “It’s a good feeling because everything we put out is positive and it’s something I’m very proud of. I’m especially proud when a topic that I pick ends up with very high views because it’s something I was trusted to do and I was successful at it.”

Ellam’s followers are always eager to view her videos that she hosts or writes for Awesomeness, and she says it allows her to truly be connected with her audience.

“When I host or I’m a talent on the show I think it helps a lot because I can promote it on my social media platforms. I’m closer to our demographic and my followers are also the same demographic,” she concluded.

You can check out the Awesomeness TV channel here.