Often referred to as the ‘invisible art’ that takes place behind the scenes of a film, commercial and other visual media projects of the like, the work of an editor is critical to setting the tone, style, and structure of a project. While their work requires extensive skill and often long, laborious hours in order to sew hundred of hours of footage together into something that unfolds seamlessly on screen, editors rarely receive their due credit in the press; but that’s just the nature of the game, the mark of the best editors means their work goes unnoticed. One editor who deserves quite a bit of attention for his extraordinary talent though is Frenchman Rudy Vermorel.
Vermorel began his career nearly a decade ago, and what he’s accomplished since is nothing short of amazing. With a keen eye for the perfect shots and the ability to create a seamless flow on every project he lends his magic editor’s wand to, Vermorel has become known for his distinct skill through his work as the editor of commercials for auto industry leader Ford, the video game Homefront: The Revolution, and countless music videos for artists including Demi Lovato, Party Favor, Av DiVinci, Alexx Mack.
Last year Vermorel signed on as an editor at Eyestorm Productions, an LA-based creative agency whose well-known clients include Hasbro, BJ’s Restaurant and Brewhouse, video games such as Tom Clancy’s Endwar, Call of Juarez the Cartel, Rocksmith and Zombiu, and many more. Eyestorm Productions also did the TV Spots, behind the scenes and featurettes for “Star Wars III: Revenge of the Sith,” and most recently the ad campaign for the video game Clash Royale.
As the lead editor on all of the trailers and commercials for Clash Royale, Vermorel’s work for the game has been hugely successful on an international scale with the collection of ads garnering over 120 million combined views on Youtube, and other social media platforms.
“Last year Rudy came on board as the editor of the Clash Royale campaign, one of Eyestorm Productions latest projects. The series of commercials he edited for Clash Royale really drove home the intense competition and modern vibe of the game in a way that seamlessly represented the product to users and made them want to start playing Clash Royale. He nailed the project in every aspect,” explains Eyestorm Productions owner Michael Klima.
Released on March 2, 2016 Clash Royale was developed and published by popular mobile gaming company Supercell. Referred to as the ‘King of Gaming’ by Forbes in 2013, Supercell gained worldwide attention when its first two games, Hay Day and Clash of Clans, began pulling in $2.4 million per day.
Clash Royale is a real-time multiplayer mobile strategy game starring the Royales from the popular Clash of Clans game. Mixing together elements of a collectible card game, tower defense, and multiplayer online battle arena, Clash Royale allows users to form their own Clan and share cards to build their very own battle community. Available on Android and IOS platforms, Clash Royale quickly became No. 1 in the U.S. on the top downloads chart, as well as the top-grossing list on the iOS App Store game upon release. Last year Clash Royale also earned the coveted Google Play Award for Best Game of the Year, an award emphasizing app quality and innovation over the previous 12 months selected by a panel of experts on the Google Play team.
Over the past year Vermorel used his extraordinary editing skills to cut a plethora of commercials and In App ads for Clash Royale, including the incredibly popular “Clash Royale: Settle it with a Duel (Doctor v Doctor),” “Clash Royale: Settle Your Check With A DUEL!,” which has earned over 20 million views since it’s release last month, “Clash Royale Settle it with a Duel (Santa v. Dad)” and “Clash Royale: DEFUSE the Situation with a DUEL!” commercials.
“Clash Royale: Settle it with a Duel (Doctor v Doctor)” has earned a whopping 14 million views on Youtube since it’s debut on the Clash Royale Channel in January. The highly cinematic commercial is full of intensity and bright colors, which heightens the energy as two doctors battle it out over what treatment to give their patient– the perfect parallel to the intense competition users feel when playing Clash Royale.
Any user who sees the commercials edited by Vermorel would be hard pressed not to be pulled in by the cinematic effects, precise cuts and building energy set by the EDM music playing in the background– it’s no wonder that millions of users around the world have signed in and begun playing Clash Royale!
Vermorel says, “I love the game, and I love the company! They have a very modern way of working, each project is different, and there is always a new story.”
Rudy also edited a series of hilarious and visually modern character spots for the campaign, such as “I Am The Knight,” “The Log,” “Princess Got It,” “It’s A Goblin Barrel!,” and several more, all of which have gained incredible traction with viewers around the world garnering over a million views each on Youtube.
“I wanted to showcase the funny side of the characters and design the ads in a way that made them endearing, then I opted for a modern, dynamic editing approach in order to attract the interest of a large audience,” says Vermorel about his inspiration as the editor of the campaign.
Aside from editing the Clash Royale campaign, Vermorel also edited a plethora of successful ads for Supercell’s Clash of Clans game. From the way he’s edited the commercials for each campaign, endowing the videos with an energetic and engaging vibe that is relevant to modern gamers, one might assume that Vermorel is a gamer himself, but ironically he is not! The fact that he is not a gamer, but has managed to edit the campaigns for both Clash Royale and Clash of Clans in a way that struck an obvious chord with users says quite a lot about his creative talent as an editor.
Klima says, “Rudy’s unique creativity and extensive knowledge as an editor are what have made him so successful. From our experience working together I can easily say he is the best at what he does and that is why we’ve hired him to continue on as the editor of future campaigns for Clash Royale.”