Tag Archives: Commercial Editor

Editor Rudy Vermorel Nails the Mark on the Campaign for Award-Winning Video Game Clash Royale

Often referred to as the ‘invisible art’ that takes place behind the scenes of a film, commercial and other visual media projects of the like, the work of an editor is critical to setting the tone, style, and structure of a project. While their work requires extensive skill and often long, laborious hours in order to sew hundred of hours of footage together into something that unfolds seamlessly on screen, editors rarely receive their due credit in the press; but that’s just the nature of the game, the mark of the best editors means their work goes unnoticed. One editor who deserves quite a bit of attention for his extraordinary talent though is Frenchman Rudy Vermorel.

Vermorel began his career nearly a decade ago, and what he’s accomplished since is nothing short of amazing. With a keen eye for the perfect shots and the ability to create a seamless flow on every project he lends his magic editor’s wand to, Vermorel has become known for his distinct skill through his work as the editor of commercials for auto industry leader Ford, the video game Homefront: The Revolution, and countless music videos for artists including Demi Lovato, Party Favor, Av DiVinci, Alexx Mack.

Last year Vermorel signed on as an editor at Eyestorm Productions, an LA-based creative agency whose well-known clients include Hasbro, BJ’s Restaurant and Brewhouse, video games such as Tom Clancy’s Endwar, Call of Juarez the Cartel, Rocksmith and Zombiu, and many more. Eyestorm Productions also did the TV Spots, behind the scenes and featurettes for “Star Wars III: Revenge of the Sith,” and most recently the ad campaign for the video game Clash Royale.  

As the lead editor on all of the trailers and commercials for Clash Royale, Vermorel’s work for the game has been hugely successful on an international scale with the collection of ads garnering over 120 million combined views on Youtube, and other social media platforms.

“Last year Rudy came on board as the editor of the Clash Royale campaign, one of Eyestorm Productions latest projects. The series of commercials he edited for Clash Royale really drove home the intense competition and modern vibe of the game in a way that seamlessly represented the product to users and made them want to start playing Clash Royale. He nailed the project in every aspect,” explains Eyestorm Productions owner Michael Klima.

Released on March 2, 2016 Clash Royale was developed and published by popular mobile gaming company Supercell. Referred to as the ‘King of Gaming’ by Forbes in 2013, Supercell gained worldwide attention when its first two games, Hay Day and Clash of Clans, began pulling in $2.4 million per day.

Clash Royale is a real-time multiplayer mobile strategy game starring the Royales from the popular Clash of Clans game. Mixing together elements of a collectible card game, tower defense, and multiplayer online battle arena, Clash Royale allows users to form their own Clan and share cards to build their very own battle community. Available on Android and IOS platforms, Clash Royale quickly became No. 1 in the U.S. on the top downloads chart, as well as the top-grossing list on the iOS App Store game upon release. Last year Clash Royale also earned the coveted Google Play Award for Best Game of the Year, an award emphasizing app quality and innovation over the previous 12 months selected by a panel of experts on the Google Play team.

Over the past year Vermorel used his extraordinary editing skills to cut a plethora of commercials and In App ads for Clash Royale, including the incredibly popular “Clash Royale: Settle it with a Duel (Doctor v Doctor),” “Clash Royale: Settle Your Check With A DUEL!,” which has earned over 20 million views since it’s release last month, “Clash Royale Settle it with a Duel (Santa v. Dad)” and “Clash Royale: DEFUSE the Situation with a DUEL!” commercials.

“Clash Royale: Settle it with a Duel (Doctor v Doctor)” has earned a whopping 14 million views on Youtube since it’s debut on the Clash Royale Channel in January. The highly cinematic commercial is full of intensity and bright colors, which heightens the energy as two doctors battle it out over what treatment to give their patient– the perfect parallel to the intense competition users feel when playing Clash Royale.

Any user who sees the commercials edited by Vermorel would be hard pressed not to be pulled in by the cinematic effects, precise cuts and building energy set by the EDM music playing in the background– it’s no wonder that millions of users around the world have signed in and begun playing Clash Royale!

Vermorel says, “I love the game, and I love the company! They have a very modern way of working, each project is different, and there is always a new story.”

Rudy also edited a series of hilarious and visually modern character spots for the campaign, such as “I Am The Knight,” “The Log,” “Princess Got It,” “It’s A Goblin Barrel!,” and several more, all of which have gained incredible traction with viewers around the world garnering over a million views each on Youtube.

“I wanted to showcase the funny side of the characters and design the ads in a way that made them endearing, then I opted for a modern, dynamic editing approach in order to attract the interest of a large audience,” says Vermorel about his inspiration as the editor of the campaign.  

Aside from editing the Clash Royale campaign, Vermorel also edited a plethora of successful ads for Supercell’s Clash of Clans game. From the way he’s edited the commercials for each campaign, endowing the videos with an energetic and engaging vibe that is relevant to modern gamers, one might assume that Vermorel is a gamer himself, but ironically he is not! The fact that he is not a gamer, but has managed to edit the campaigns for both Clash Royale and Clash of Clans in a way that struck an obvious chord with users says quite a lot about his creative talent as an editor.

Klima says, “Rudy’s unique creativity and extensive knowledge as an editor are what have made him so successful. From our experience working together I can easily say he is the best at what he does and that is why we’ve hired him to continue on as the editor of future campaigns for Clash Royale.”

 

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Editor Vladimir Boboshin Proves that Passion Fuels Success

Vladimir Boboshin
             Film and Commercial Editor Vladimir Boboshin

Originally from Moscow, Russia, film and commercial editor Vladimir Boboshin has taken the film and advertising industries by storm with his unparalleled ability to create captivating stories from raw footage.

“Editing film, regardless of the genre and form, is very much like assembling a jigsaw puzzle, with one major difference: you don’t have a reference picture. You find pieces that match together and then find their neighbors and so on,” explains Vladimir. “I like to see how the story shapes up out of the chaos.”

Vladimir Boboshim is supremely talented; anyone who can make an Ikea commercial touch audiences on an emotional level deserves some serious attention and praise, thankfully the numerous awards his productions have received speak for themselves. In an industry where behind the scenes contributors rarely get the attention they deserve, Vladimir Boboshin has managed to make a name for himself as one of the advertising industry’s most sought after editors.

Some of his editing work in the commercial world includes Coca-Cola’s “Olympics,” “Exam,” “Christmas,” “Open Up for Happiness” and “Rucheyok,” Canon’s “Stolen”, “Handover” and “Breach,” 20 commercials for Ikea, 11 commercials for Nestle, four commercials for Road Safety Russia, one of which entitled “Belt” received the Grand Prix Award at the Meribel Ad Festival and the Gold Award at the Road Safety Film Awards, and many more. Vladimir also worked as the editor of the Russian comedy series Univer, where he edited 99 episodes, and the show Nasha Russia, where he edited 74 episodes. He was also the editor for the promo-trailers for the films Silent Souls, High Security Vacation, and The Practice of Beauty.

While Vladimir has developed an effective style in editing commercials for advertisers whose main goal is to sell their products, he is not pigeonholed in his talents, something proven by the vast spectrum of his work. He has managed to create a portfolio of work that is both impressive and diverse, something he partially attributes to the fact that he is from another country.

“I’m bilingual and I‘ve worked with so many different people from all over the world, so over the course of my career I’ve learned to see and understand different visual styles and work ethics,” says Vladimir. “Many Hollywood editors haven’t been exposed to the same variety of international approaches as I have, because here in the US the work is more channeled. You get pigeonholed into a category – like car editor or comedy editor – and then most of your work only comes from those areas.”

As the post-production supervisor of the multi-award winning film Franz + Polina, Vladimir was in charge of overseeing the work of an entire team of editors, a feat he accomplished with ease. The film received three awards at the Avanca Film Festival, the Gold FIPA Award at Biarritz International Festival of Audiovisual Programming, the Golden Frog at Camerimage, the Magnolia Award at the Shanghai International TV Festival, among others.

The ability to successfully manage an entire team of professional editors comes down to more than just being technically astute in the field, it requires a certain type of personality. Being a talented editor by no means equates to being a people person with strong communication skills, but Vladimir is one editor who does happen to have these traits.

He explains, “The most definitive experience I got from large-scale projects was the importance of communication and soft control. With so many creative egos involved arguments are inevitable and my role oftentimes was to channel the argument into a positive flow so the parties involved come to an agreement and everyone is satisfied in the end.”

One aspect of Vladimir Boboshin’s journey as an editor that is incredibly unique is the fact that he didn’t undergo any formal education in order to break into the industry. However, that is not to say that he hasn’t spent years training himself in the tools of the trade, and when it comes to working as an editor in the film industry one must be a master of these tools.

“I never had any formal training or mentoring before I become an editor. All of my studies were on the job in the heat of the moment and there was no one to help,” admits Vladimir. “As for film language, one can learn as much as he is willing to, I think this sphere of knowledge depends on the person. I believe that the real way to hone one’s craft in the industry happens on the job, bit by bit.”

And that is just how Vladimir did it, bit by bit he managed to learn and master the same tools that took most other editors several years to figure out. Vladimir is proof that when a person’s passion is what fuels them to achieve their goals, obstacles begin to seem less daunting and instead become exciting challenges and a means to improve.