Hailing from Dalian, a coastal city in Northern China, Zanda Tang has made quite a name for himself both in his home country and around the world. With a unique style, he has become a leading Animation Concept Artist. He adopts a variety of painting techniques, always adapting to what each new project requires to best tell the story. He is constantly learning, staying up-to-date with the latest styles of painting, allowing him to jump out of his comfort zone and bring innovative ideas to whatever film he takes on.
“Animation is the least restrictive tool for spreading your ideas. It can be more exaggerated and imaginative than a movie. Compared with the words in books, it can more accurately convey your design and details. Now more and more movies use animation to help with shooting, which makes me more confident in this industry,” he said.
Tang has worked on a number of award-winning films alongside decorated colleagues. His film Lion Dance took home nine awards and was an Official Selection at over 30 international film festivals. He saw similar success with Diors Samurai and Baby and Granny, captivating audiences around the world. No matter the project, Tang makes sure to extensively research all aspects of the story, leaving no detail left behind.
“For example, if I were to design a kettle in an animation project, I would put in the work required to make it more than just a simple kettle. First of all, I would collect a lot of information about the kettle based on the story background and character information of the project. I would collect information from various fields, such as screenshots of illustrations on the ancient painting network, pictures of movies, pictures of goods online and even descriptions in books. When you have a lot of information elements, then the really interesting part starts. You can put all these different elements together and eventually you can design multiple designs based on the identity of the owner of the kettle and the environment. Each object becomes its own character, and that’s when the creativity of animation really shines,” he said.
This determination and talent is exemplified time and time again throughout Tang’s career. Last year, he had great success with many projects in China, from promotional campaigns to informational material. Early in 2018, he began working on Completion of the Compilation of the Chinese Dictionary for Baidu, the popular Chinese search engine. Tang’s work was similar to the Google Doodle, and was seen by millions.
The dictionary was compiled by more than 300 experts and scholars from Sichuan and Hubei provinces on March 9, 1968. The list includes about 56,000 words. It is the largest Chinese dictionary in the world with the largest collection of Chinese words and the most complete definitions. It is a large-scale Chinese special reference book for the purpose of explaining the shape, sound and meaning of Chinese characters. Tang took on the role of characters, props and environment designer. With the compilation of more and more materials, it gradually formed a huge Chinese dictionary, and the dictionary closed after it formed. Bai and Baidu were finally written in the data card.
In the Spring of 2018, Tang also had the honor of working with the China Academy of Space Technology on a 2D animation project. The video created shows the ancient beacon fire that was used to transmit information, and then the wild goose satellite appeared to complete the transformation of modern social satellite information transmission. This is followed by a demonstration of the practical application of the constellation of subsequent satellites in human society. Hundreds of them circle the earth and connect with each other, all of them reflecting the theme of “satellite application, light up life!”
Tang took on the visual design of the video. He used the planar design, because the proportion of the chopping screen is special. In order to make better use of the advantage of the ultra-wide screen, he used large scenes in the design to better show the world, the ocean and the universe.
Undoubtedly, Tang has had a formidable career in animation, and has no plans on slowing down. It was not always an easy road to get to where he is now, with times of self-doubt and the struggle to create. He is so glad he persisted and never gave up, and he encourages all those looking to follow in his footsteps to do the same.
“Having personality and style is a good skill. In this industry, having good painting skills and understanding more diverse painting styles is a foundation. Don’t be afraid to learn other people’s styles and don’t linger in your own safe zone. Challenge yourself so that you can bring yourself more surprises,” he advised.