Ana Lossada, a leading motion graphics designer, loves what she does. She doesn’t wake up with that feeling most know all too well on Monday mornings. She doesn’t feel her week is a monotonous blur until Friday night. She is eager to go into work every day. For her, every day is different, and she has the ability to share her gift with the entire world.
Lossada’s work has impressed international audiences. When working with The Walking Dead, Lossada worked on The Journey So Far, a two-hour special summarizing the first six seaons of the show, as well as the virtual reality experience, a 360 teaser for their upcoming season. She captured the feelings of the main character of Netflix’s Atypical, a teenager with Asperger’s syndrome, with her work on the opening for the show. Working with Disney Jr on the spots Be Inspired with The Lion Guard and Be Your Best with Miles, she worked to encourage young kids to live healthy, active, lifestyles. Her career has been formidable, and nd now, her most recent work on the opening sequence Disney’s new series Raven’s Home, based off the old classic That’s So Raven, has generated quite a lot of attention.
“Disney Channel wanted the main title for their new upcoming show to be as catchy as the old one. As a fan of the old show, I could not say no,” said Lossada.
Raven’s Home is Disney Channel’s new spinoff from their major hit TV series in 2003. Lossada was in charge of creating the live action set that was used for the main title. She had to plan how the talent could interact with the set as well as how they could place the talent next to their names as they appear in the opening credits. She created several different mock-ups for the set using 3D software (Cinema 4D and Octane Render) as well as Adobe After Effects. The selected set had a LED wall that displays animated graphics that Lossada designed and animated herself. During post-production, she oversaw the selection of typography and animation by the interns, as well as adding visual effects to certain shots that needed it.
“Ana’s graphics and visual effects knowledge made her an instant asset to our design team and clientele. Her willingness to constantly go above and beyond her normal call of duty has shown through all of the projects that she’s worked on throughout her tenure with us. Not only has she been a key member of our post-production process, but has now been working with our live-action productions team, lending her talents to assist in shoots and constantly growing in all areas of television and film production. You just know that if she’s involved you don’t have to worry about her giving 110 per cent and whatever is assigned will be done thoroughly and to the best of her ability. You simply can’t ask for much more than that with any employee and we are so thrilled she’s a part of our team,” Mike Greggs, who worked alongside Lossada on the project.
The main title was released in July of this year, and has already reached over 1.2 million views on YouTube alone, as well as being shared through social media and various websites. It has been featured in Buzzfeed, E! Online, and TV Guide, to name a few, with articles praising the opening for its creativity and the way it honors the original content.
As a motion graphics designer, it is not often that Lossada actually gets to go to a set, despite being a vital part of the filmmaking process. More often, she works behind the screen of a computer. However, with the Raven’s Home opening, she worked on the pre-production and production side. Everyone she worked with had the opportunity to see what she was capable of, and just how well-rounded she is for any task. All of her skills were put to use, including designing, illustrating, animating, and even producing. She put everything she had into this project to ensure it resulted in perfection, and it did.
“I rarely get to go to sets, because I usually can’t due to work, but they needed extra help. While on set, I was able to aid with live-animation for the LED wall, and also helped out on the production to ensure it ran smoothly,” she said.
Lossada’s design and visual effects knowledge made her an instant asset to the design team and clientele. Her willingness to constantly go above and beyond her normal call of duty has shown through all of the projects that she has worked on. Not only is she a key member of Big Machine’s post-production process, but she has now been working with their live-action production team, lending her talents to assist in shoots and constantly growing in all areas of television and film production.
“I’d suggest to students entering the creative industry, they should open their expertise not only to design, but conceptual thinking and execution skills. Especially today, where there is always something new (interactive for example), they need to be able to adapt fairly quickly to the evolving technology and software updates, and be able to execute an idea based on the rising technology,” said Lossada.
Watch Lossada’s outstanding work in the Raven’s Home opener here, and watch Raven’s Home on the Disney channel to see it on a regular basis.