RazoracK Takes EDM to New Heights

EDM Artist Omri Efrat
                              EDM Artist Omri Efrat aka RazoracK

Multi-instrumentalist musician, composer and producer Omri Efrat has been making waves with his innovative cross-genre style of electronic music for years, both in his native Israel and in the U.S. At the age of just 11, Efrat began working with digital compositions, combining samples and loops while still in grade school. In addition to creating and performing his original work under the stage name RazoracK, he uses his years of experience to produce work for artists whose styles range from electronic dance music to metal to traditional rock.

As a producer, Efrat has worked with a wide array of performers, including the immensely popular Israeli progressive metal band Distorted Harmony. Formed in 2009, the band has attained a huge following and immense success, and their album Utopia was nominated for Classic Rock Magazine’s Progressive Music Award for New Blood. Efrat said working with Distorted Harmony was fun and gave him a chance to mesh his unique style with theirs.

“I love to work with people from the metal community, they’re very open minded and enthusiastic about new ideas and new directions,” Efrat said. “When I was working with them I tried not to step on any toes and not to take over the production, but to be part of the band, which worked out great because everyone was very pleased with the fusion that we created.”

Efrat plays drums and keyboard and performs vocals, all of which he incorporates into much of his own work. His compositions encompass the full spectrum of electronic dance music, and while the common roots of those compositions are grounded in EDM their varied styles defy genre conventions.

“I feel like the EDM scene tends to sound very monotonic,” he said. “I wanted to prove that you can have EDM elements, a groove you can dance to and hard-hitting sounds, but at the same time you can have a story, a purpose and something of which to relate to.”

The massively popular EDM-centric YouTube channel VitalFM described Efrat’s work as “RockStep,” a label Efrat embraces but believes is too narrow. More often than not his work falls outside the dubstep category, and he prides himself on his genre-blending approach to composing and recording.

“I like the term ‘Electronic Rock,’” he said. “They’re rock songs – they all have a story and a meaning – they’re just built with electronic elements instead of traditional instruments.”

Showcasing his ability to work adaptively around artists’ personal styles, Efrat recently produced Israeli musician Evyatar Sivan’s EP Inside the Abalone. His touch can be felt on the title track, which centers around Sivan’s vocals and soft guitar but bears the mark of electronic ambiance, with a subtle chamber-like echo and rich harmonies.

“After some experimenting with sound design and different instruments we ended up having really huge and epic productions with many different and exotic instruments and it really gave a deep and unique tone to the production,” Efrat said. “We used a broken flute for the end of one of the songs and it sounded really weird at first, but after experimenting with different effects and secret sound design tricks we ended up with something that sounded like a war horn.”

That innovative, outside-the-box approach is what Efrat loves the most, and is perhaps his strongest asset as a producer. With each performance and artist collaboration, his repertoire grows and his style becomes even more distinct. Such a multi-faceted skillset is rare in a musician, and rarer in a producer, so Efrat has understandably become a hot commodity.

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