If Companies Could be Movie Stars: SIC and Entertainment Success

While movie lovers and fans generally know the names of the actors who grace TV and film screens, the names of production companies sometimes don’t roll off the tongue as easily. That doesn’t mean, however, that a company like See in Color (otherwise known as ‘SIC’) doesn’t exert power and influence in the notoriously challenging and tricky waters of entertainment. SIC, with a hugely successful collection of video content in their library and on their upcoming production slate, was formed with a singular mission that brings credence to an industry otherwise known for superficiality and money-making values that come at the expense of artistic integrity. Indeed, they stand by a mission to challenge the odds, defy stereotypes and encourage the world to “see in color,’ a set of values of which their team is rightfully proud.

Even more worthy of a celebratory mention, in addition to their grounded mission statement, are two of their upcoming projects. “Viral”, an episodic drama thriller about a group of scientists attempting to save humanity from an alien virus, represents the company’s ambitious foothold over the hugely lucrative sci-fi TV show genre. Then there’s “Singled Out”, a feature film about drugs, crime and corruption in the Atlanta Police Department, speaks to SIC’s capacity to bring raw heart to a real-life setting in the spirit of the Oscar-winning “Moonlight” and Kathryn Bigelow’s recent “Detroit”. So how is the company able to create such a varied selection of projects that speak to audiences around the world, and not only that, but also rake in substantial receipts at the box office?

Well, first, there’s SIC’s well-known ability to create visually stunning, emotionally compelling, intellectually engaging and share-worthy video content that will capture the hearts and minds of audiences everywhere. That isn’t just a sales pitch, but is an ethos that’s proven with the success of past projects like “Cyberversity,” a short film about the lack of diversity in the cybersecurity field. It premiered at IBM headquarters in NYC and Symantec headquarters in Silicon Valley. On the feature side, “Pseudo Blood Of Our Own,” was a 2011 co-production with the world-renowned Canadian Bollywood Films.

The second, and perhaps more glamorous reason for SIC’s incredible triumphs, is the renowned talent involved with SIC productions. Indeed, “Reuben,” a short film directed by SIC Vice President, Kaisania Calubaquib, won the Grand Jury Prize for Best Short at the 2017 Universe Multicultural Film Festival). The International Consortium of Minority Cybersecurity Professionals (ICMCP) also hired SIC to produce a Mission Video Series in 2014-2016

It’s therefore appropriate that both “Viral” and “Singled Out” have attracted top-levels of talent. In the leading role of Emma Greene is New Zealand A-lister Sophie Renée, known for critical roles in Frankie Contino’s “Living Together” and“50 Ways To Kill Your Lover” by Hanna Berrigan, where she starred opposite Nigel Barber  (known for “Mission Impossible” and the James Bond movie, “Spectre”). Sophie’s reputation seems to align with SIC’s. She adds: “I constantly get told after shoots that I bring an indescribable positive energy on set and that I make everyone else a: up their game and b: that I lift the mood…I love that that is my professional reputation!”

Sophie Renée
Renée will star in the new TV series “Viral.”

In “Singled Out,” SIC have lured accomplished UK actor Neil Reidman to play the leading role of James Montgomery. Neil then acted alongside Mackenzie Crook on the BAFTA award winning comedy series, “The Detectorists” as Dr Tendai  and played the lead role of Errol in a stage production of ‘Routes’ at the Welsh Millennium Centre which was also filmed for Made in Cardiff TV. He also headed up the feature film “Hard Time Bus,” which won Best Film at the Hollywood Black Film Festival. Yet another feather in the cap both for SIC and for Neil to be working hand in hand – the meeting of two great players in the entertainment field.

Hard Time Bus Poster
Reidman played the lead role in the successful feature film, “Hard Time Bus.” He will be playing James Montgomery in “Singled Out.”

If production companies could be famous, then SIC would be followed by paparazzi and social-media hungry fans all the time. It’s more fitting then that, as a lucrative business, they can focus on their roster of projects, and continue entertaining audiences all over the world instead. Also coming up for the company is “Picture This,” a romantic comedy feature currently shooting, about an aspiring photographer embarking on a hilarious journey after she finds an enchanted camera, and “Today is the Day,” a short film revealing the disturbing nature of a man suffering from emotional trauma and mental illness (expected release, March 2018). A diverse range of projects for a company which prides itself on celebrating diversity for global audiences.

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