TIME Magazine is perhaps one of the most universally recognized magazines around the world. Steve Jobs, Princess Diana, Obama, Einstein, and JFK are just a few famous and world changing faces that have graced the covers of this prestigious publication. But with each every famous cover, there is a team behind it.
Canadian fashion director and wardrobe stylist Kirsten Readers knows this, as she styled TIME’s July 2013 cover “How Can Service Save Us” for the magazine’s annual national service issue.
“I don’t think anyone would turn down an opportunity to work with a publication like TIME magazine. They are iconic and recognized around the world,” said Reader. “For me it was such an honor and an accomplishment I will always be proud of.
The TIME article featured military veterans to talk about what happens to them post service.
“I had to source authentic United States Military fatigues that would have been worn during the current war in Afghanistan,” described Reader. “We had to ensure that we honored the veterans who were participating in the current crises, as that was the focus of the article.”
Although the TIME magazine editorial crew is located in New York City, the shoot took place at the Westside Studios in Toronto, and therefore Reader worked with a very small team.
“The photographer Andrew B Myers and I made sure we got the overall vision TIME had requested taken care of,” said Reader. “Working with Andrew and TIME was a dream come true. Everyone was an absolute pleasure and yet another job I felt lucky to be a part of.”
Reader had her work cut out for her. Having the shoot in Toronto created some unexpected challenges.
“Ensuring to source the correct military service fatigues here in Toronto was a bit of a challenge, but one I truly relished succeeding at,” she said.
And succeed she did. Reader’s styling caught the attention of many high profile people in the entertainment industry, and allowed her to increase her connections.
“She achieved a cover profiling models as veterans in a respectful light dressed in authentic current military wardrobe,” said filmmaker and television producer Jonas Bell Pasht. “This level of respect for real veterans while still working on achieving a dynamic cover is why Kristen is so often sought after for these central and critical projects. She is not only capable of delivering the message but also helping to ensure it is done in the most memorable and respectful way.”
“For any stylist to be selected to work on the cover of such a widely distributed and entrusted publication within the journalism world is a massive accomplishment as a stylist that cannot be undervalued or understated,” said Odessa Paloma Parker, the fashion editor of The Globe and Mail, one of Canada’s largest circulating newspapers.
Reader remembers the shoot as one of the quickest she ever participated on.
“The shoot itself was a half day with a day of preparation prior to ensure we had lots to work with to do the veterans justice,” described Reader.
The cover is something Reader can, and always will be, proud of.
“This was an amazing project to be a part of,” said Reader. “TIME is an iconic publication and never one I thought I would have the chance to style for, as it is a news publication so it was truly a once in a lifetime opportunity.”