Isabella Richardson was just nine years old when she realized what she wanted to do for the rest of her life. The Australian native realized then that she could have fun whilst doing what people would call a ‘job’. She realized she could inspire people, make them laugh, and make them feel emotions they didn’t even know were there. She loves that she can move people, and encourage them to follow her dreams the way she followed hers.
Richardson has quickly become one of Australia’s best young actresses. Her performance in seasons two and three of You’re Skitting Me have earned her an expansive fan base, and her role in the film Next of Kin received critical acclaim. Just last year, her work on Sprite’s commercial garnered international attention. However, Richardson often chooses her roles for the message they convey, and her work on the 2014 commercial for Beyond Blue helped shed light on an important issue.
“I was very attached personally to this project due to the nature of what it entailed. Depression and anxiety are a huge factor in today’s society, and I wanted to be a part of spreading the word, and having people know it’s okay to talk about these things to your loved ones,” said Richardson.
The commercial evolves around six teenagers explaining youth suicide prevention to the camera, showing the message of, “If you’re worried about your child, the best way to find out if something is wrong, is to ask”. The commercial encourages parents to look out for warning signs of suicide in young people, showing the importance of showing children that they have a support system that is always willing to listen to what they’re going through. It can be a challenging and uncomfortable conversation, but it could make all the difference to a child’s life.
“I believe this message behind the commercial was so important because we were reaching an audience that needed help in understanding why their loved ones felt a certain way and what they could do to help. I was really proud to work on something with such a powerful message that could actually help save someone’s life,” said Richardson.
In the moving advert, Richardson plays the role of Katie. Katie is a 17-year-old skater kid, who has a careless outlook on life. She doesn’t have many aspirations in life and doesn’t care to have any either. Katie wears clothes to reflect her personality, such as t-shirts, ripped jeans, converse and collared flannels. She lives in a housing commissioned area where her parents are trying their hardest to pay the rent, whilst Katie reluctantly contributes by working a couple days at the local supermarket. Katie mostly hangs out at the skate park to escape her home life. Although she seems careless and selfish, deep down inside she just wants her parent’s attention and affection. In the scene, she goes to the skate park to escape her parents from questioning her quality of life. The dialogue revolves around informative info to parents who may need help understanding if their child does have thoughts of suicide and are depressed.
“It was a real reward to know we were breaking down the stigma around depression and suicide by spreading the word through a commercial,” said Richardson.
Filming at the skate park provided some unique challenges while shooting that Richardson was quick to overcome. Shooting scenes in a skate park on a weekday allowed the actress to see some of the hardships of skateboarders and their need to skate. However, the noise this caused while filming created some difficulties, but Richardson used the noise to help fuel her character. Even some of the harassment she received from the skateboarders at the park provided an insight to her character.
“The actual situation of getting into character was quite easy. I just pretended I was talking to a best friend’s mother who wanted to understand why her daughter was feeling a certain way, and what she could do to help. I felt engaged in the character and knew exactly what I wanted to evoke from her,” she explained.
From the moment she auditioned, Richardson showed all those she worked with what she was capable of. The director was immediately impressed, noting how nice it was to see someone chatting to the camera like a real person, loving Richardson’s signature naturalistic approach. This was necessary for the success of the commercial, with such a tough subject needing to connect with those going through what she was portraying.
“Isabella is an actor in the Beyond Blue commercial ‘Preventing Youth Suicide’. Naturalism is a strong point for herself when bringing compelling reality to a character and their emotions behind their words and actions. This particular commercial was incredibly personal to her for multiple reasons, so being able to apply her true emotions and experiences to her character was very important in making the character and commercial feel realistic. This particular commercial was incredibly personal to her for multiple reasons, so being able to apply her true emotions and experiences to her character was very important in making the character and commercial feel realistic,” said Nicholas Carlton, the director of the Beyond Blue ad. “Isabella is incredibly natural in the way she applies herself to the character, and I truly believe she will have every success her heart desires, because she’s not only dedicated but very talented.”
The commercial premiered on Beyond Blue’s Facebook page, website, and YouTube channel, and had a very successful social media campaign, connecting to a large number of people through the ‘Preventing Youth Suicide’ project. The success of the commercial, for Richardson, is not measured in the number of views it received, but rather the effect it had on its audience.
“We were spreading the word about something very close to my heart, and maybe even helping some people along the way, and that is the most pleasing part,” Richardson concluded.