“I didn’t wake up to be mediocre.” This simple mantra is what pushes Australian Television Host Dan Babic every day. He doesn’t accept anything other than excellence, and those who have followed his career know this to be true. He is truly extraordinary, and at just 23, he has emerged as one of Australia’s most high-profile entertainment journalists.
Babic’s online television show AfterBuzz TV has over 20 million downloads a week in 150 countries. He has interviewed some of the world’s most recognizable celebrities, such as icons Caitlyn Jenner and Kim Kardashian, as well as Academy Award winners like Kathy Bates and Brie Larson.
“Entertainment journalism and hosting is something that chose me. As long as I can remember, it has been the only thing I have wanted to do,” said Babic. “We live in what appears to be such a dark world at times, so I live for my moment on screen where I can help provide escapism and take audiences away from the hardships they may be facing. I love the power it gives me to brighten one’s day and the ability to just make people laugh.”
In the parody music video of the hit song “Watch Me” by Silento, Babic does just what he aims to do, and gives audiences around the world the opportunity to watch a video and escape. The hilarious video features Babic dancing and rapping a line in the song. His reputation and popularity greatly contributed to the video’s massive success, going viral and amassing over 20 million views on YouTube alone.
“Although we truly believed in the project, nothing is more validating than knowing all your hard work has paid off. While we were confident in the final result, my grandmother taught me to ‘never count your chickens before they hatch.’ There is always that slight feeling of fear upon releasing a video to the world that your intention of proving joy and laughter could be ill-conceived and taken out of context. Reading all the comments from fans provides the upmost feeling of joy knowing that through my talent and work I was able to make someone smile. It’s why I get up every day and continue to have the success I have in the entertainment industry. I see what I do as service to others.”
The video, by YouTube sensation Bart Baker, is four minutes of talent. It was written by Eli Braden, who is responsible for some of Howard Stern’s, Jimmy Kimmel’s and Joan Rivers’ most successful content. Babic had always wanted to work with the writer, and therefore jumped at the opportunity when it arrived. Knowing the necessity of having a distinct leader in the industry who would not only boost views on the video, but also who have the ability to make audiences laugh, Babic was approached to be a part of the parody. There are several controversial moments in the video, which are necessary for the humor, and Babic’s role provides the light-hearted moment needed to capture audiences.
“Production chose not to take the risk of using an on-camera personality without a notable acclaimed track record and requested my work on the project. Having notoriety in the television industry is something I don’t take nonchalantly. I am well aware of that my regard is rare and the ability to entertain millions though my personality is a true gift. I was therefore thrilled to have the confidence and respect of acclaimed industry professionals and was very excited to collaborate with successful individuals at the top of their field,” said Babic.
The video largely takes place in a gymnasium, with various characters dancing in the background and appearing on screen. Regardless of his crucial role in the parody, Babic says working on the project was very relaxed and filled with constant laughter. He was working alongside comedic experts, an exciting experience for the television host. When shooting the parody’s make-or-break moment, he felt completely confident in his ability to use his improvisational skills to create laughter. He trusted his instincts, and helped make the moment triumphant and made a moment with darker humor very tasteful. His versatility is evident, and his cameo impressed many around the world.
“The parody was an instant hit, and Dan’s leading and critical role as a television personality held tremendous weight in the production. His role in the music video worked similarly to having film stars in music videos, as fans looked forward to seeing one of their favorite TV hosts in the music video, where he was even key in pointing out the surprising twist at the end of the music video. The parody video of ‘Watch Me’ garnered an incomprehensible 20 million views on YouTube, an impressive feat which highlights not only the immeasurable success of the music video itself, but of the impact Dan’s role had on attracting viewers to come and pick out his part. This, paired with overwhelming praise from fans as well as over 180,000 likes for the video on YouTube, is incontrovertible evidence of the massive commercial success of the music video, and of Dan’s leading and critical role therein,” said Heidi Jo Markel, CEO of Eclectic Pictures who has worked with Babic in the past.
The day-to-day structure involved each industry professional staying in their lane and using their well-regarded creative instincts to ensure the project’s success. Babic was surrounded by other industry leaders on the video, and when everyone from different fields came together with one goal in mind, it was the best part of the experience for the entertainment journalist.
“Working with notable, celebrated professionals in the entertainment industry is inspiring, the project allowing us to each learn from one another and admire each other’s unique gifts and rare talent. I’m a big believer that you are your environment and felt extremely grateful to be in the position I am in,” Babic concluded. “I never take this for granted and as a host live for bringing people together in laughter, entertainment and good times. With so many views of the parody, it is safe to say our work put a smile on millions of people’s faces across the world. That’s what the world needs more of after all.”
You can watch the “Watch Me” parody video here, and prepare to feel the sense of escapism that Babic always aims for, and always achieves.